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Proceedings Article
An Analysis of the Causes of Interdisciplinary Organizational Change in Chinese Universities
Fan ZHANG
Interdisciplinary organization is the achievement of interdisciplinary construction and an important form of academic organization innovation in university, in the process of development, the interdisciplinary organizations of Chinese universities are faced with a dilemma that conflicts with the governance...
Proceedings Article
How Advertising Helps Luxury Companies Charge an Expansive Price: Relationship between Advertising and Price
Tieyun Wang
This paper analyzes the influence of advertising on price and how advertising helps luxury companies create an expensive price in the market. We first use the profit-maximization model and cost-minimization model to calculate the equilibrium advertising expense and the increased amount of profit after...
Proceedings Article
“Telling It Slower, Seeing It Closer”: Slow Journalism and Graphic Narratives in Vanni
Prasant Mali
In an era dominated by speed, immediacy, and the saturation of digital media, slow journalism has emerged as a powerful counterforce, emphasising depth, accuracy, narrative nuance, and ethical storytelling. This research paper explores the convergence of slow journalism and graphic narratives through...
Proceedings Article
Driving Innovation in the Automotive Components Sector: Leveraging Transformational Leadership and Organizational Ambidexterity for Competitive Advantage
Mohamad Zaki Azizi, Syarifa Hanoum, Jerry Dwi Trijoyo Purnomo
This study investigates the role of innovation in achieving competitive advantage within Indonesia’s automotive components industry. Drawing on upper-echelon and resource-based theories, it examines how transformational leadership influences innovation performance, with organizational ambidexterity as...
Proceedings Article
A Review of Research on Brand Loyalty in Social Media Marketing
Yuanyuan Xie
With the widespread adoption of social media platforms and their evolving features—such as algorithmic recommendations, short videos, live commerce, and virtual communities—understanding how these channels influence consumer behavior has become critical for marketers. This paper reviews recent scholarship...
Proceedings Article
Application of Computer in Track and Field Athletics Management
Chunlin Li, Lei Jin
This paper discusses how to apply the advantage of the computer to complete the management work of the track and field athletics, and make the management work more scientific and systematic, and apply the successful experience of the management to expound it theoretically.
Proceedings Article
Problems Research on Agricultural Listed Companies in China's Securities Market
Yunlei Huo
China is a large agricultural country, but the Chinese agricultural listed companies play a very small role in the capital market. The central document in 2013 on the innovation of agricultural management system as the main line, focus on the development of new agricultural business entities, focus on...
Proceedings Article
Dynamics of Social Consciousness in the Methodology of Simulating Social Systems as a Way of Predicting Social Development Trends
Valentina Maykova, Andrey Maykov
Presented by a technique for solving one of the problems that are instrumental for predicting development of social systems, specifically social consciousness dynamics, taking into account actual properties of the society and the interaction of all possible components of the model, which are contemporary...
Proceedings Article
Criminal Law Enforcement Against Violations of the Use of Sirens and Signal Lights by the Indonesian Ambulance Escorting Community Reviewed from Law Number 22 of 2009 on Traffic and Road Transport
K. Martono, Joshua Mendila
Sirens and signal lights or commonly referred to as strobes are tools used in certain vehicles. Certain vehicles in question are vehicles that have the main rights set forth in Law No. 22 of 2009 concerning Traffic and Road Transport. Now formed a community called Indonesian Escorting Ambulance (IEA),...
Proceedings Article
The Study of Euphemism and Its Pragmatic Translation Strategies
Min Luo
There is no doubt that euphemism plays an irreplaceable role in people's daily communicative activities. Accordingly, how to fully understand the cultural differences and handle this issue properly has become a research focus of euphemism. so, this paper will lay emphasis on cultural differences and...
Proceedings Article
The practice and innovation of computer application technology in private colleges and universities
Yan Zhang
With the rapid development of computer application technology, computer course teaching is faced with some problems. Currently, in view of the insufficient teaching means which aim to the characteristics and the training of computer application skills of private colleges and universities students, however,...
Proceedings Article
Legal Analysis of Substance and Implementation of Biased Regional Regulation of Human Right in South Sulawesi Province
Hasnawi Haris
This research aims to find out how the biased regulation on human rights is implemented. The specific aims are (1) to find out the normative standards of regional regulations which are biased against human rights, (2) to understand the implementation model of the biased regulation of human rights. The...
Proceedings Article
Research on the Modern Design Transformation and Digital Empowerment Pathways of Paper-Cutting Art within the Framework of Information-Based Education
Yamin Li
As a resplendent jewel of China’s traditional intangible cultural heritage, paper-cutting art embodies the cultural DNA distilled over millennia and a distinctive aesthetic paradigm. The dual onslaught of modernisation and the digital revolution have plunged this ancient craft into a crisis of transmission...
Research Article
Distribution and determinants of tuberculosis in the Kingdom of Saudi Arabia from 2005 to 2012
Fahad M. Almutairi, Tamara Tayeb, Raffat Alhakeem, Abdulaziz bin Saeed, Abdullah Assiri, Scott J.N. McNabb
Pages: S23 - S28
Tuberculosis (TB) remains a public health threat in the Kingdom of Saudi Arabia (KSA) with many challenges that limit its prevention and control. To understand how to meet these challenges, this study calculated the TB incidence rates (IRs) in KSA from 2005 to 2012, which were stratified by nationality,...
Proceedings Article
Determining Research Participants & Profiles of Research Participants: A Narrative Inquiry Writing Scientific Papers for Doctoral Research in Indonesia
Oktariyani Oktariyani, Yumna Rasyid, Ratna Dewanti
This article describes the procedure for gaining access to study sites through researchers’ narrative inquiry investigations. The procedure included the researcher holding three meetings with student and teacher participants, with the help of the school administrator, to explain the research project...
Proceedings Article
The Application of Psychoanalytical Structure Analysis in Film—Taking Hard Candy as an Example
Haoyu Zhang
Freud’s theory of personality is the core of psychoanalytic theory regarding the three personalities, ID, ego and super-ego, which interact with each other to achieve a state of psychological equilibrium in a person. If the structure is out of balance, a person can develop a psychological or mental illness....
Proceedings Article
Research on Innovation Ability of General Undergraduate Education
Shuli Huang, Zhendong Mu
Technology development today, innovation is the core power technology development, innovation is the key person, plenty of good and innovative professional and technical personnel is essential to achieve organizational virtuous cycle "Innovation - Innovation - benefit." Youth are strong, the country...
Series: Advances in Engineering Research
Proceedings Article
Plans of smart growth in Shenmu and Edinburgh
Zhaoyang Lu
Edinburgh and Shenmu are chosen for plans of smart growth. We make it clear how their plans meet the smart growth principles. Using data in the period of plans (2011~2015), we calculate values of our metrics to simply analyze their success. Furthermore, we use mean value test (t test) to measure the...
Proceedings Article
A Review of Application on Flipped Classroom in Chinese College English Teaching
Yuhui Wang, Tianxing Zhou
Information globalization and increasing popularity of the internet result in growing concern of the flipped classroom. This new teaching mode has turned into a heated topic since it utilizes the advances in technology and ideology to foster students academic success.
This review is carried out in regard...
Proceedings Article
The Effectiveness of Female Roles in the Disney Films
Yiwen Chen, Xuanya Huang, Yifan Zou
Feminism is a movement that arose from the changes in women’s consciousness of their rights and status in society. During the 20th century, a surge of the feminist movements promoted by education became a significant and decisive factor in the tremendous improvement of women’s status all around the world....
Proceedings Article
Corporate Environmental Responsibility and Brand Reputation: Developing Sustainable Business Models and Stakeholder Engagement
Di Fan, Canyang Zhao
Corporate Environmental Responsibility (CER) is increasingly recognized as vital for businesses seeking to align their operations with sustainable development goals and enhance their reputation among stakeholders. This paper examines how prominent companies, including Apple Inc., Unilever, and Tesla,...
Proceedings Article
Study on How to Promote Industrial Design in Equipment Manufacturing Industry Based on Design Management Perspective
Yu Chen, Guangxiong Liu
As an important approach to promote the upgrade of manufacturing industry, Industrial design has proved its value in the traditional consumer industry but kept slow in the equipment manufacturing due to all kinds of obstacles and causes. Based on perspective of design management, this paper makes detailed...
Series: Advances in Engineering Research
Proceedings Article
The Application and Research of Information Technology of Cloud Computing in Colleges and Universities
Ying Luo, Miaomiao Li
As an emerging technology, cloud computing has a profound impact on Internet. This paper introduces the concept and characteristics of cloud computing, then studies the current status of university information technology, and analyzes how cloud computing promote the development of university information...
Proceedings Article
The Effectiveness of Using CALL Environment on Reading Skills of English Learners
Xianghu Liu
It is well-known that the computer and the Internet technology offers numerous advantages to English language teaching and learning. This paper aims to testify the efficiency of English language reading teaching in a university in Northeastern China as well as prove how to help college students promote...
Proceedings Article
Discussion on the application of multimedia teaching in clinical pharmacology
He Li, Chunmei Wang, Jinghui Sun, Hongxia Sun, Chengyi Zhang
The application of multimedia teaching methods in the teaching of clinical pharmacology is to focus on the improvement of education quality. The establishment of appropriate platform for clinical pharmacological teaching on the basis of network resources and the effective innovative teaching design by...
Proceedings Article
Research on Low Carbon Behavior of Tourist Hotels Based on Smart City Development
Yuanchun Huang, Bingjie Xu
Smart City is a new concept of urban development in recent years, it attracted widespread attention as soon as it entered the people’s vision. The paper strated from the origin of the smart city concept, combining with the basic laws of the urban evolution and the typical view of the smart city, it analyzed...
Proceedings Article
Discussion on the Development Mode of Agricultural Industrialization and Its Innovation
Dan Huang
Agricultural industrialization is a part of agricultural modernization, and the organization of agricultural industrialization is an important part of promoting agricultural industrialization. The model of the organization of agricultural industrialization is to study how to unite the various stakeholders...
Proceedings Article
Study on the Cultivation of Youth Red Culture in the New Era—A Case Study on Red Resources of Sichuan-Shaanxi Soviet Area
Kaili Chen, Tingting Liu, Qingman Ren, Hongying Zhang
“The flourishment and strength of the youth promise the prosperity and power of the country.” In the new era, whether the young generation can carry on and develop the red culture and red genes is closely related to the future and destiny of the party and the country. Strengthening the cultivation of...
Proceedings Article
The Study of Marketing Strategy of Live Streaming Studios
In the Case of Li Jiaqi’s Studio
Yinuo Cai, Shuyu Zhang, Yi Zhao
The live streaming industry has been developing rapidly in recent years worldwide with the technological support of more and more online platforms and applications. This paper takes special interest in the industry and focuses on its marketing strategies in Li Jiaqi’s live streaming studio. The paper...
Proceedings Article
Analyze the Advantages and Disadvantages of Different Sensors for Autonomous Vehicles
Li Zhu
To realize the autonomous operation of vehicles in an unpredictable urban environment, multiple real-time systems must be interoperable, including environmental perception, positioning, planning and control[1]. Sensors have played an indispensable role in providing correct judgments and making correct...
Proceedings Article
Amazon’s Strategic Shift in the Face of the COVID-19
Jingyi Du, Junyu Xu, Xiangjun Zeng, Lei Zhu
From 2020 to 2022, the global economy has been severely affected by COVID-19, and many enterprises have been devastated in the face of this sudden disaster. This article will show amazon’s main response measures in the face of COVID-19, How to face employee disputes internally, how to adapt to market...
Proceedings Article
The Reform of Teaching Mode in Colleges and Universities under the Background of "Internet + Education"
Lijuan Qin, Mengqing Fang
"Internet + education" is the product of the development of productive forces and technology. It is the concrete application of Internet technology in the field of education and the inevitable trend of teaching reform in colleges and universities. "Internet + education" has rich connotation, it is to...
Proceedings Article
Photoelectric Design Competition Test Questions Analysis and Students Comprehensive Ability Cultivation
Yuan Lu, Houbing Lu, Yunsong Feng, Youcai Chen, Xin Du
In 2021, China held the 9th National University Optoelectronic Design Competition. One of the questions in the competition was nondestructive testing of apple sugar content based on smart phone. We coached a group of students to take part in the competition of the test question and analyzed it. The measuring...
Proceedings Article
The Multi-sensory Marketing Effect on Buying Intention of PT Sari Coffee Indonesia (Starbucks Indonesia) in the COVID-19 Pandemic Era
Fitri Aprilianty, Salman Al Farizi
The coffee industry is growing rapidly in Indonesia, which prompts the presence of coffee shops or café brands, one of which is Starbucks Indonesia. A multi-sensory marketing strategy has been implemented; however, the large-scale social restrictions due to the COVID-19 pandemic have limited the multi-sensory...
Proceedings Article
Object Detection Using OpenCV: A Comparative Study of Deep Learning and Traditional Methods
Kartikey Kumar Pal, Surya Kant Pal, Saloni Srivastava, Hari Shankar Shyam, Sachin Singh
This study investigates the usage of OpenCV, an Open-Source computer vision toolkit, in Python for object detection. In this paper we use a deep learning-based strategies like YOLO (You Only Look Once) and SSD (Single Shot MultiBox Detector) as well as more classical models like Haar cascades. The effectiveness,...
Series: Advances in Engineering Research
Proceedings Article
Information Spreading Model Based on Worth Quantification Index
Xiao-Jian Lu
In this paper, two models, including the information value quantification model and the epidemic model, are built to explore how social information spreads and works, especially through the networks. The information value is quantitatively determined by means of Analytic Hierarchy Process (AHP), based...
Proceedings Article
A Signal Transmission Model for Diffusion Based Molecular Communication Nanonetworks
Daniel Nzinga Kinsumuna, D. Turgay Altilar, Deniz Demiray
Nanonetworks is a communication between nanodevices, called nanomachines. Nanomachines are very small devices at the range of 10-9 metre. Molecular communication is one of the types of nanonetworks in which nanomachines are able to sense, calculate, actuate and intercommunicate. Transmission, propagation...
Series: Advances in Engineering Research
Proceedings Article
Deep Difference Representation Learning for Multi-spectral Imagery Change Detection
Hui Zhang, Puzhao Zhang
Change detection is an ongoing hot topic in multi-spectral imagery applications, how to exploit the available spectral information effectively for change detection is still an open question. Considering the noise interference and redundancy of multi-spectral imagery, it is important and necessary to...
Proceedings Article
Study on English teaching practice in primary school and lower grades based on English picture book reading
Lingling Qin
Learning any language requires a lot of reading. English reading ability is a very important part of English language skills, in addition, learning English in the lower grades of primary schools requires original English texts particularly. As for the teachers, how to create opportunities for students...
Proceedings Article
On Cultivation of the Philosophy of College Students’ Innovation
Xuguang Min, Lisheng Yuan, Xiaoqiang Hu, Fan Yang
This paper has discussed how to the cultivation of innovation, the new concept of innovation, how to evaluate innovation, how to foster innovation and why we need innovation for college students. It also stresses that it is valuable to teach them new ideas of innovation, make think in an innovative way,...
Proceedings Article
Intersectionality of Gender and Religious Politics in the Humanitarian Discourse of Ayat-Ayat Cinta Film
Sulkhan Chakim, Nawawi, Uus Uswatussolikah, Moh Roqib
Tension can lead to violence, competition and even hostility taking place at the intersection of power relations in the domestic and public sphere into the practice of domination and subordination simultaneously. This paper questions the resistance of religious and political gender relations in the relationship...
Proceedings Article
Business Model Innovation and Evolution of Freshippo -- A Global Online-to-Offline Development Analysis from Premium Membership to Low-Price Discount Stores
Xiaoyu Li
Freshippo, which was launched by Alibaba Group in 2016 as a benchmark for new retail, has a development history that could be regarded as a landmark case for the digital transformation of China's retail industry. According to the “2024 China Supermarket Top 100” data released by the China Chain...
Proceedings Article
The Effects of Social Media Marketing on Trust and User Satisfaction
Rahmad Solling Hamid, Salju, Indra Kusdarianto, Muhammad Ikbal
This study’s objective is to examine the relationship between social media marketing activities, user trust, and user satisfaction. Everyone in Palopo City is a leader or stakeholder in Micro, Small, and Medium-Sized Businesses (SMEs). This study’s sample was selected using a non-probability sampling...
Journal: Artery Research
Conference Abstract
2.7 Machine Learning on Central Hemodynamic Quantities Using Noninvasive Measurements: How Far Can We Go?
Vasiliki Bikia, Stamatia Pagoulatou, Nikolaos Stergiopulos
Pages: S16 - S18
Background: Transforming peripheral noninvasive measurements to obtain central hemodynamic quantities, such as cardiac output (CO) and central systolic blood pressure (cSBP), is a highly emerging field [1,2]. However, no holistic investigation has been performed to assess the amount of information contained...
Proceedings Article
Based on STP Analysis of Consumer Perception in Generation Z, the Influence of Chinese and American Sports Brand Image and the Enlightenment to Chinese Sports Goods Brand---Nike and Li Ning as Examples
Yuanchun Fu
China’s sports brands account for a large share of the world and its economic impact should not be underestimated; In the 1990s, international brands such as Adidas and Nike flocked to the domestic market, which had a great impact on local brands in China. In this paper, the proposed sporting goods enterprises...
Proceedings Article
Fraud Detection in Banking Transactions Using Machine Learning and Streamlit-Based Deployment
N. Naveen Kumar, J. Nandhitha, R. Anandha Sree, B. Gracelin Sheena
The paper provides a deployable banking transaction fraud detection system, written in Python and Streamlit, which uses a pre-trained supervised machine learning classifier as an interactive web-based dashboard. Structured transactional data is also processed in the system in seven engineered features...
Proceedings Article
PrisonSecure: A Smart Surveillance System for Prisons using Deep Learning
B. Athul Krishna, R. P. Aakash, Joshua Jose, S. Anubha Pearline
Prison security needs fast and accurate systems to detect weapons and identify people in real time. Depending only on human guards is not always reliable, as they can miss threats or react slowly. In this paper, a smart surveillance system that uses deep learning to detect weapons and recognize prisoner...
Proceedings Article
Digital Infrastructure: a Framework for the Incremental Evolution of the WeChat Platform
Linqin Fan
Since its birth in 2011, WeChat has evolved from an instant messaging software to a digital ecosystem that integrates socialization, entertainment, and content. This paper introduces a platform power perspective, which is no longer limited to the interaction between the platform and end-users, but rather...
Proceedings Article
The Existence Pattern of Children Literature under the Background of Media Convergence
Mingxiu Ding
The development of media has a great impact on the development of children literature and it provides a broader perspective and space for the development of children literature. The problem to be solved in this paper is how to effectively use the new media and communication means to provide new ideas...
Series: Advances in Engineering Research
Proceedings Article
Research on the Cloud Acceleration Method for the Compressed Sensing Algorithm under the Internet of Things
Wenzhun Huang, Shanwen Zhang
In this paper, we conduct research on the cloud acceleration method for the compressed sensing algorithm under the environment of Internet of Things. On the Internet of things perception layer, an important part of the sensor network have been put forward a lot of security mechanisms. Now about access...