Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
366 articles
Proceedings Article
The Practical Dilemma and Improvement of the Accountability System of the Capital Market--The Necessity of Accurately Defining the Subject of Responsibility
Xi Yang
The effective implementation of investor protection and securities supervision is related to the stable operation of the capital market. How to identify and appraise the responsible parties for infringing on the rights and interests of small and medium investors in complex real-life cases is related...
Proceedings Article
Analyzing the Violation of Cooperative Principles in Chinese Culture
Zixuan Huang
The Cooperative Principle, the most influential work of H.P. Grice, assumes that interlocutors are making efforts to construct meaningful conversation when interlocutors speak. Cooperative principles are assumed to play an essential role in language use. Any violation or flouting of the Cooperative principle...
Proceedings Article
STATA Empirical Analysis of Fiscal Revenue Influencing Factors in Heilongjiang Province
Ma Xinjing
Fiscal revenue is the monetary revenue obtained by government departments to meet public needs in a certain period of time, which is an important guarantee of national financial resources. However, the growth of fiscal revenue is not controlled by the government, but influenced by economic growth, price...
Proceedings Article
Comparative Analysis of Online and Offline Modes of Thangkas Selling
Lingran Xie
Recently, selling products through live-streaming is a new approach for marketing. However, not all the industries gain benefit from such form. This paper aims at Thangkas, which is both an artistic and religious objects category in Tibetan culture. Similar to the barrier of cultural differences, marketing...
Proceedings Article
Minimum Wage and Employment: Evidence from Urban Manufacturing in Shanxi Province
ZhaoQi Peng, ZiXin Yang
This paper estimates the effect of minimum wage increases on the employment of the urban manufacturing industry in Shanxi Province. This paper uses the monthly minimum wage standards the number of employees in the urban manufacturing industry to analyze their changes and uses empirical methods to study...
Proceedings Article
Research on the Mechanism of the Function of Running App and Sports Achievement
The Mediating Effect of Personal Effort
Zhang Sun, Dong Liang, Cong Yin, Zeming Lu
This study is based on the goal setting theory and the theoretical framework of self-efficacy, combined with the questionnaire survey method to design, and construct a running app mechanism of action scale. With 634 as the research object, the model was verified through the SEM data processing technology...
Proceedings Article
The Path of the CPPCC to Show the Advantages of the New Party System
Zhan Aixia
China’s new political party system has the characteristics of extensive interest representation, high power integration and strict system norms. As an important political form and organizational form of the new political party system, the CPPCC fully demonstrates the unique advantages of the new political...
Proceedings Article
Analysis of Stock Markets and Investors during COVID-19
Yutong Deng
There is no denying that the pandemic of COVID-19 is a significant event that happened at the end of 2019. It brought about great changes in the world and caused some turbulence. As a result of temporary policies and sudden changes brought by China’s government, trading and some types of business have...
Proceedings Article
How the Great Leap Forward Failed: Perspective on Embryonic Theory and International Politics under Comparative Methodology
Liyuan Liu
The existing research cannot fully explain the failure of the Great Leap Forward movement. Perspectives on Nomenklatura (Kung and Chen, 2011)[8]and Decentralized Order Economy (Wu, 2016)[10] partially answer the question but do not perceive that it is the peasants-heavy industry structure endogenously...
Proceedings Article
Contrastive Study in Users’ Selective Exposure Between Search Engines and Short Videos
Take Baidu and Douyin as Examples
Zeyu Gao
Ten years ago, search engines were the most popular application in China. Recently, however, videos (especially short videos) are favored by more and more Chinese people. Taking Baidu and Douyin as examples, this paper explores the difference of users’ selective exposure between these two applications...
Proceedings Article
Research on Financial Fraud Identification of Agricultural and Mining Listed Companies
Based on Factor Analysis
Zeshuang Liu, Xue Deng
This paper analyzes the accounting fraud of listed agricultural and mining companies by constructing the fraud risk index, selecting 23 indicators according to the fraud theory and means, takes the agricultural and mining listed companies punished by the CSRC in recent five years as the sample, and constructs...
Proceedings Article
The Construction of Blockchain Infrastructure to the Digital Economy
Linxi Wu
As the basic technology of cryptocurrency, blockchain continues to develop and is used in all walks of life. At present, the growth rate of the digital economy model is accelerating, and the blockchain infrastructure promotes the development of the digital economy. This article presents the blockchain...
Proceedings Article
Research on the Willingness of College Students to Bear Their Own Expenses Based on Questionnaire and Linear Regression Analysis
Yuqi Qiao
The report analyses the willingness of college students to pay for themself and its possible influencing factors. This research will target Chinese college students. Given that it is common for college students to work abroad and pay their own expenses, it is meaningful to compare them to explore the...
Proceedings Article
Influence of Digital Era on the Music Industry from the Consumer Behavior Perspective
Yanxin Zheng
The music industry has long been regarded as a unique sector of the economy. The behaviors of consumers in this industry show strong implications that contradict with traditional economic theories. In this essay, some phenomena in the music industry are discussed from the perspective of behavioral economics,...
Proceedings Article
Experience and Implications of Foreign Countries Public Transportation under the Age-friendly Concept
Xiaojing YANG, Xiaojuan HE
Development of public transport facilities is an important aspect of city development to adapt to the trend of population aging and build an age-friendly city. Based on the experience of Japan, Singapore, Britain, Germany in the construction of urban public transport facilities suitable for aging, this...
Proceedings Article
Exploring the Value Development and Industrialization of Red Cultural Resources in the Old Revolutionary Areas of Northeast Sichuan
Take Xuanhan County, Sichuan Province as an Example
HuiYin Guan, QiaoChun Liu
The development and utilization of red cultural resources in old revolutionary areas is of great value to local development. Xuanhan County is an old revolutionary base with a rich red history, forming the characteristics of red resources that are numerous and widely distributed. In response to the problems...
Proceedings Article
Does Going Public in Different Stock Markets Affect the First-Day Return of Chinese IPO?
Ju Guan, Zaoxing Hu, Tianyi Wang, Banglin Yin
This paper talks about the relationship between going public and Chinese listed companies’ first-day return. The dual listing becomes a more popular choice for companies to get equity financing because it can help companies receive a higher initial return on the first day of going public and approach...
Proceedings Article
The Impact of the COVID-19 Pandemic on the Tourism Industry and What Kind of Future this Industry will be Led to
Song Feng, Zihan Yu, Xingjian Ren, Sajia Yu
In a strongly connected and integrated world, the impact of the COVID-19 pandemic has become increasingly severe since the outbreak, especially on the tourism industry. In this paper, we first discuss the severity of the epidemic and how severely the accommodation industry and the transportation industry...
Proceedings Article
Literature Review on the Development of Educational Informatization in China
Aiqi Gao
Faced with the new coronavirus pneumonia epidemic and the development needs of the times, the education industry must continue to develop informatization. This paper mainly studies the degree of informatization of education at all levels and existing problems in the post-epidemic era, summarizes the...
Proceedings Article
Study on the Mechanism of Cross-level Influence of Leadership Innovation Behavior on Employees Innovation Behavior
Zheng WANG, Hui JIN, Jia-Yun LU, Dai-yue JIANG, Chuan YANG, Xiu-yu TENG
This paper selects key constructs such as leader innovation behavior, innovation subjective norm, leader-member exchange relationship, and employee innovation behavior, and deeply excavates innovation subjective norm and leader-member exchange relationship as mediating and moderating variables, respectively,...
Proceedings Article
How to Use Social Media to Achieve User-centered Product Marketing?
Wenhe Yu
This paper is based on the authors’ insights into the current consumer marketplace, where marketing strategies have shifted from company-driven to consumer-driven and marketing decisions have shifted from empirical to data-based. This article uses the case of “How Popeyes Promoted Fried Chicken Sandwiches”...
Proceedings Article
The Superiority of XGboost Model in the Forecast of Medical Stock Price in the Period of COVID-19
Zhaofeng Ma
In this paper, the stock data of Fosun Pharma since the COVID-19 outbreak are used to fit the stock through the traditional statistical analysis model ARIMA, machine learning model XGboost, and deep learning model LSTM, and the future stock prices trend is predicted. It is shown that since the regular...
Proceedings Article
Analysis on the Rise and Fall of Ofo Company
Yilin Bai
Since the emergence of sharing economy in China in 2012, Ofo has rapidly expanded in a blowout unfold. However, the development of the sharing economy seems to be unstable. Some products are short-lived, rising and falling at a flash, which makes us have to consider their problems. This paper will review...
Proceedings Article
Study of Portfolio Performance Under Certain Restraint Comparison: Markowitz Model and Single Index Model on S&P 500
Zi’ang Zhang
The purpose of this study is to figure out what percentage of each stock should be in the optimal portfolio and minimal risk portfolio created by Markowitz Model and Sharpe’s Single Index Model and to make a comparison of the portfolio model, as well as the return and risk differences between Markowitz...
Proceedings Article
Research on Solutions to the Problem of Seniors’ Medical Treatment
A Case of Product Design with Beijing as the Target Market
Xia Li, Miao Yang, Jiandi Zhang, Honglu Ma, Yaxin Liu, Yixin Wang
Along with the aging process of society, the proportion of seniors’ population is increasing as well as seniors’ demand for medical treatment. The problem of seniors’ medical treatment has been a focus of attention in China today. Meanwhile, with the promotion of the electronic process of medical treatment,...
Proceedings Article
Construction of Social Benefit Evaluation Index system for Rural Development Projects
Dandan Zhang, Ziheng Shao, Xinyu Tang, Ruyu Zeng, Xingyu Liu
In the past, the evaluation of rural development projects focused on economic benefits, which weakened the social benefits of rural development projects. Based on this, this paper puts forward the principle of social benefit evaluation of rural development projects, constructs the evaluation index system,...
Proceedings Article
Corporate Social Responsibility in the Digital Age
A Call for Transparency Requirements for Social Media Companies
Zeying Xing
Corporate Social Responsibility is the idea that businesses should operate in ways that enhance the society and the environment around them, instead of solely maximizing profits. While CSR has become an increasingly prominent part of many corporate agendas, social media companies are operating explicitly...
Proceedings Article
The Strategy of Maybelline to Increase Consumers’ Purchase Intentions
Yiyang Chen, Xinyi Feng, Zhenyu He, Yingtong Liu
Maybelline is a cosmetics brand with significant influence worldwide. It was created by Thomas Williams in 1991 and it included five primary product lines. Maybelline’s brand mission of providing innovative, accessible, and effortless cosmetics for every woman impressed many people. The purpose of this...
Proceedings Article
Research on the Influence of Online Reviews on College Students’ Consumption Decisions
Cao Yi
With the development of technology and the popularization of the Internet, online reviews, as a new form to display merchants’ reputation in the Internet era, are gradually being valued by consumers and become an important way for consumers to obtain information about goods or services, creating new...
Proceedings Article
Study on the Practice Path of “Beautiful Economy” Project
Mengsheng Cai
The success or failure of the construction on “beautiful economy” depends on the effective support of relevant engineering projects. This study takes the construction of “beautiful economy” project in “SH County” in eastern China as the research object. This paper systematically analyses the problems...
Proceedings Article
Exploring the Potential Hazards of the Gig Economy: the Example of Online Taxi-hailing Software
Yuanzheng Wei
In modern society, the odd-job economy has become an increasingly common phenomenon. In the context of the odd-job economy, workers find themselves in a precarious position, becoming freelancers, casual workers and contractors, even many full-time and professional jobs are undergoing this precarious...
Proceedings Article
Ownership Structure Characteristics of Listed Company and Innovation Investment
Tong Xinyu
Listed company’s characteristics of ownership structure is an important factor in the corporate governance mechanism, and the differences in its characteristics will significantly affect the management and investment decisions of listed companies; and the large shareholder as the direct shareholder has...
Proceedings Article
Investigation on Competitive Dynamics in Video Streaming Market
Taking Netflix and Amazon Prime Video as Analysis Cases
Kaiyang Wang, Xiaoyu Shi
This research intends to find the competitive dynamics in the market of video streaming. With the video streaming market entering a new era, how to adapt the current business strategy to the changing preference of customers has become a vital issue for every participant within the market. In the research,...
Proceedings Article
The Impact of COVID-19 on the Stock Prices of China’s Hotel and Catering Industry
Based on Event Analysis
LIJUN HUANG, NORMAZIAH MOHD NOR, ZIBIN CAO
In 2019, the outbreak of COVID-19 has different influence to different sectors in Chinese stock market especially the hotel, catering industry. Therefore, this study adopts the event analysis method, selects The Chinese hotel and catering industry stock index as the research object, takes the stock index...
Proceedings Article
Research on the Digital Currency Price Synergy Based on VAR Model: Evidence from Bitcoin and Ethereum
Junqi Wang, Xuecheng Wang
Based on the VAR model, we use Bitcoin prices as well as the Ethereum price daily data between December 2019 and January 2022 for dynamic identification, and the empirical analysis results show that the Bitcoin price is the granger reason of Ethereum prices, but Ethereum price is not the Bitcoin prices...
Proceedings Article
On Promoting Agricultural and Rural Modernization and Establishing a New Relationship between Industry and Agriculture and Urban and Rural Areas Based on the Theory of Cause Analysis
Take Sichuan Province as an Example
Jia Yang, he Luying, Ga Chunxiu, Wei Shengliang, Liao Yujie
to realize agricultural and rural modernization is an inevitable requirement for establishing a new type of industrial-rural urban-rural relationship. To realize agricultural and rural modernization, we must not only rely on external forces, but also stimulate endogenous long-term strength, to form a...
Proceedings Article
Review of Environmental Education in Chinese Primary and Secondary Schools in Recent Twenty Years - A Case Study of Shenzhen
Huiqi Meng
Since the First National Environmental Protection Conference was held in 1973, environmental education in China has developed rapidly, and Shenzhen is one of the fastest growing areas. This paper takes Shenzhen as an example to study the frontier of environmental education practice in China. This paper...
Proceedings Article
A Survey of the Literature on the Influence of Operating Risk (Cash Flow Volatility) on Capital Structure
Ziqi Zhou, Yihong Tong, Weiqi Ren
The paper aims to give direct evidence that operational risk (cash flow volatility) will continue being a vital negative ascertainment of investment even after managing the means of approaching capital externally. Further, the volatility of cash flow raises these costs. Volatility cash flow is linked...
Proceedings Article
Optimal Pricing Strategy of SaaS Providers Charge by Usage
Zhiyuan Zhang, Taofeng YE
This paper studies the renewal cost, discount rate and free trial time when SaaS providers provide free trial services, and discusses how these factors will affect the pricing strategy of SaaS providers by constructing a two-stage game model. This paper finds that before users perceive the real quality...
Proceedings Article
Analysis of the Impact of Covid-19 on the U.S. Economy
Siyuan Qiu
At the beginning of 2020, Covid-19 swept the world and caused serious damage to the economic development of the United States. The U.S. economy is in its worst recession since the Great Depression. Now, with the help of Pfizer, Johnson & Johnson and Modena vaccines, people’s lives have mostly returned...
Proceedings Article
The Past and Future Development of Light Meters
Jiahao Chen
By experimenting a variety of both historic and modern light meters and collecting feedbacks from both academic articles and public forums, relatively scientific analytic results toward the development of light meters can be gained. In this article, certain classical and worldwide used models of light...
Proceedings Article
Factors Influencing the Success of SMEs: Evidence from German Mittelstands
Jialu Xu
The German mittelstands are widely considered as a pillar of German economy success, especially after World War II. In order to derive some practical experience about the development of small and medium size enterprises (SMEs), this paper helps to review the underlying reasons why German mittelstands...
Proceedings Article
Facing both Challenges and Opportunities, How can Financial Service Firms Survive under the Pandemic?
SOAR Analysis of Three Leading Firms in the Financial Service Industry
Ding Li, Ning Xie, Zhihang Xie
After the breakout of COVID-19, many entity industries have to shut down. The rapid decline of money transaction caused by the shutdown of the entity industries has shocked the financial service industry while the increase in digital transactions also offers them opportunities. Facing both challenges...
Proceedings Article
An Empirical Study on Green Technological Innovation and Economic Development in China’s Ethnic Minority Autonomous Regions
Based on PVAR Model
Xuejing Yu
Over the years, the research on technological innovation and economic development has attracted the attention of many scholars at home and abroad. Technological innovation is widely considered to have an important influence on economic development. According to the new economic growth theory, technological...
Proceedings Article
COVID-19’s Impact on the Computer Industry during the Pandemic
Baimin Wang
Covid-19 was first discovered on December 12, 2019 in Wuhan, Hubei Providence, China according to the CDC. It has, more or less, dramatically affected our society as a unity, and also individual daily lives. This paper analyzes the impact of the pandemic on the industry of electronics, specifically the...
Proceedings Article
The Impact of Return Freight Insurance on Retailer’s Choice of Refund Guarantee in the Presence of Private Brand
Taofeng YE, Xiuyuan PEI
Based on the introduction of private brands by retailers, this paper studies the effect of return compensation on retailer’s optimal pricing. The results show that: (1) consumer return cost is lower than retailer return cost: low return compensation makes retailers give up providing refund guarantee...
Proceedings Article
Influence of Fiscal Education Expenditure on China’s Economic Growth
New Evidence Using Quantile-on-Quantile Regression Approach
Yan-Bei Chen, Zhen-Ting Gong, Yung-Lieh Yang
This article applied the novel quantile-on-quantile regression model (QQ) to reconsider the impact of fiscal education expenditure on China’s economic growth. It focuses on a sample of 510 consisting of 51 first- and second-tier cities of China from 2010 to 2019. The empirical results are as follows:...
Proceedings Article
Research of Development Dilemma and Countermeasures of Heyuan’Cultural Tourism Industry Under the Normalization of the New Crown Epidemic Prevention and Control
Siduo FENG
The sudden outbreak of the new crown epidemic has caused the cultural and tourism industry in Heyuan to face various difficulties, including large economic losses of cultural and tourism enterprises, great pressure on enterprises to survive, and a long recovery period for the development of the industry....
Proceedings Article
Construction and Optimization of Zhoushan’s Marine Economy Growth Pole from the Perspective of Maritime Power
Xiaoping Wang, Libing Shu, Shuyuan Zhang, Xiao Hu, Zhimin Ren, Ning Su, Huaiyi Zhu, Qican Yang, Xiaojiao Shi, Liping Qiu
Guided by the ongoing national strategy of building China into a maritime power, the main themes of the economic and social development of the Zhoushan Archipelago New Area, Zhejiang, China, in the new era are efficiently utilizing its natural endowment and location advantage, giving full play to the...
Proceedings Article
Research on Public Culture Construction in Rural Communities under the Background of Rural Revitalization on Strategy
Han Sun
Enhancing the country’s cultural soft power is an important prerequisite for building a well-off society in an all-round way and realizing the great rejuvenation of the Chinese nation. At present, there are obvious cultural differences between urban and rural communities, especially in rural community...
Proceedings Article
PageRank: Graph Processing Using Dataflow to Rank Web Pages According to Importance
Ziyu Huang
When a huge number of web pages appear, it is difficult for users to find useful information they need. There is a method to solve this problem. It can sort web pages according to their importance. This method is called PageRank in Spark. In this work, we introduced how PageRank works to rank web pages...
Proceedings Article
Potential Analysis of International Development for Chinese Sportwear Companies
Hoi Yi So
This paper aims to evaluate the possibility of any Chinese sportswear brand that could become the international competitive company in the sportswear industry. This study explores the potential development of Chinese sportswear from aspects such as financial situation, supply chain, product range and...
Proceedings Article
Environmental Impact of Green Building Design Based on BIM Technology
Jialiang Tang
To alleviate the environmental damage caused by traditional buildings, green buildings came into being. However, the current green buildings are not comprehensive enough, with limitations such as limited green concept, difficult design, uneven quality, the lack of technical talents and high cost. This...
Proceedings Article
Application Strategy of Probability Theory and Mathematical Statistics in Big Data Analysis
Hechenjin Yu
Since the 21st century, the rapid development and promotion of the Internet has caused data to show a geometric growth, which has ushered in the era of big data in my country. Because big data has the characteristics of large scale, fast growth, and sparseness, this also brings great difficulties to...
Proceedings Article
Research on Enterprise Salary Compensation Mechanism in the Context of Internet Era
Which Factor Influences Director Compensation-Taking Internet Enterprises as an Example
Che Chen, Houji Pan, Kaiwen Xie
This paper is based on incentive theory to analyze which factors will influence director compensation. We search data from 2017-2020 American internet firms, through correlation analysis we find a weak relationship between director compensation and these factors. Then we find director compensation is...
Proceedings Article
Innovative Use of Blues as the Core Element of Symphonic Jazz: Taking Rhapsody in Blue as an example
Chen Li
Rhapsody in Blue is a typical work of the famous American composer George Gershwin’s Symphonic jazz, Blues is the core element of Rhapsody in Blue. With the help of the innovative Use of Blues segments, Rhapsody in blue not only has a positive, lively and energetic rhythm, with many typical and living...
Proceedings Article
Autonomous Vision of Driverless car in Machine Learning
Jiaxuan Lu
As one of the main research directions of machine learning and CNN (Convolutional neural network), Autonomous vision and decision-making have many kinds of applications in various fields, especially in Driverless cars and decision-making on highways. In recent years, Tesla, HUAWEI, Google, and Microsoft,...
Proceedings Article
High Risk Bank Loan Recognition Based on Machine Learning
Zishen Zhao
This paper aims to compare the performance of C5.0 decision tree and random forest in high-risk bank loans’ recognition. The author mine 1000 loan information data containing 16 variables and find our model’s accuracy is around 0.71. Then the author try to do some change on model parameters to improve...
Proceedings Article
Analysis of Current Problems in ISDS and the Orient It Should Trace
Ao Sun
Nowadays the ICSID is criticized as a controversial settlement of international investment. In accordance with many scholar’s research, the key problems usually focus on conflicts of the host state government’s sovereignty of executive power and the exception of the multinational enterprise’s contractual...
Proceedings Article
Research on the Marketing Strategy of Pinduoduo—Based on the STP and 4Ps Methods
Jingshen Kuang
Pinduoduo is hailed as a marketing miracle. As an emerging giant in the e-commerce industry, Pinduoduo has excellent marketing strategy and marketing mix. Therefore, this paper mainly studies the success of Pinduoduo in the context of new e-commerce. This research focuses on STP and 4Ps theories and...
Proceedings Article
Research on the Social Problems Caused by Meituan and the Feasibility of Adjusting the Business Model
Xiaoyu Ge
Recently, Meituan is trapped in political and social disapproval. As a dominant character among e-commerce platforms, its future development affects the direction of the whole industry. Accordingly, the purpose of this research is to investigate the threats and opportunities that political constrains...
Proceedings Article
The Dilemma of Chinese Women’s Employment and Parenting and Its Solutions
Xiaoya Kang
In the labor market, women often suffer from gender discrimination. This paper discusses the dilemma of female parenting and employment, analyzes the gain and loss of women under the traditional family structure, and explores the reasons and solutions for women’s reluctance to have children in China....
Proceedings Article
The High-end Development Process of the Cosmetics Industry in China
Shenyini Li, Ziyue Pan, Xiyao Yu
Since the beginning of the 21st century, the wave of mergers and acquisitions in China’s domestic beauty industry has been surging. M&A is a complex high-risk investment activity, and its core is financial activities. From many successful and failed cases of M&A, it can be found that the failure...
Proceedings Article
Study on the Realization Dilemma and Guarantee System of Workers’ Right to Rest from the Perspective of “996” Working System
Zedong Ding, Yihao Sun, Xiaoyue Zhang, Xiwen Zhang
This study is used to research the unreasonable working system “996”, which work at 9 a.m., get off at 9 p.m., rest for 1 hour (or less) at noon and evening, work more than 10 hours in total, and work 6 days a week, as this work system generally appears in China’s labor market. This work system is illegal...
Proceedings Article
Research on the Dynamic Correlation Between COVID-19 Pandemic and Boeing Stock
Ziang Shi, Jinyan Wang, Shuwen Yang
Over the past two years, the COVID-19 outbreak has affected industries and changed People’s Daily lives. Due to social distancing and airlines ‘ shutdown, businesses sensitive to the Covid-19 pandemic, such as aerospace industry players, have been devastated. This leads us to be interested in how the...
Proceedings Article
Returning Farmland to Lakes in the Middle-Lower Yangtze Area: Practices, Challenges and Recommendations
Ziqiang Xing, Huojian Huang, Yong Yuan, Shanshan Liu, Zhongnan Zhao, Ding Wang
Lake degradation with shrunken water body and reduced water connectivity is currently serious in China. It is very significant to return farmland to lakes to improve lake related ecosystems and ecological service functions, from which the national ecological security could be enhanced. This article first...