Search all articles
6686 articles
Proceedings Article
Research on Localization Marketing Strategy of Multinational FMCG Products (Taking Chinese Market as an Example)
Xinyi Wang
With the rapid development of China’s economy, China has broad market prospects, and more and more multinational corporations have achieved great success in China. To improve brand influence and assets, multinational enterprises entering the Chinese market need to conduct consumer research and brand...
Proceedings Article
From Brand Identity to Brand Loyalty
Illustrated by the case of Bandai
Lin Zhuoyun, Zhang Yankun
With the development of society, people’s material standard of living is improving continually. In this case, compared with the necessities of life, more and more people have started pursuing some mental issue. When this trend comes to the product market, it is embodied in that customers put more focus...
Proceedings Article
COVID-19 Unemployment Rate Trend Analysis
Weijia Li, Zekun Wu, Wentao Xin
During the outbreak of COVID-19, the global economy continued to decline, GDP continued to decline, many companies were unable to operate funds and faced bankruptcy, and economic trade shrank. The labor market in the United States has also been severely affected. The financial situation is declining....
Proceedings Article
Research on the Relationship between Social Media and Gender Inequality
Jiayu Liang
Many experts have found that social media is a very big part of people’s lives and entertainment. Compared with traditional media, social media is different in some aspects, such as one-way communication mode. Nowadays, the communication of social media shows a multi-dimensional trend of short, efficient...
Proceedings Article
Analysis of the Richness of Functions of Mobile Banking Services and Users’ Satisfaction
Chao Chen, Wenhao Huang, Yihang Ma, Yiran Tang, Yang Zang
The purpose of writing this article is to use appropriate data analysis tool to do research on 2 important factors about the mobile banking services, which are the richness of functions and the users’ satisfactions. To study that, we first looked up several related academic papers and most of them are...
Proceedings Article
The Comparison of the Accuracy of Short-Term Verbal Memory Between Positive and Neutral Emotion by Using T-test
Yingze Deng
In this highly information-based society, good memory can largely prevent people from forgetting important information. But many people have different levels of memory of different events. Previous studies have shown that human memory is not constant, but will change with the change of mood. However,...
Proceedings Article
A Review on the Discriminations Against Chinese International Students in the US
Shengqi Hu, Yu Shen, Lu Sun, Jiaqi Wu
With the trend of globalization, an increasingly amount of Chinese students entered U.S. seeking a better and quality education. However, the Covid-19 pandemic since the year of 2019 has significantly and negatively impacted Chinese international students’ study in the U.S., in addition to difficulties...
Proceedings Article
Media Effects on High School and University Students’ Views on Popular Clothes
Xiaomeng Ling, Liyu Yang, Chun Zhan, Jingxin Zhao
The theme of our research is the influence of popular logo on the behaviour of high school and college students. More and more high school and college students are attracted by popular brands, and it seems that popular logo becomes a fashion trend within those student communities. For this phenomenon,...
Proceedings Article
Why Populist Sentiment Spread Worldwide After 2008?
Yuncheng Quan
Populist thought has spread around the world in recent years, especially after the 2008 economic crisis. It is fair to think that populism has gradually changed from the popular trend of thought to the means and guiding ideology of some government party elections. Since 2008, Some populist political...
Proceedings Article
Analyzing the Reasons Causing the Trend of Yaoi in Japan
Yue Liu
Today, it is not uncommon to see Japanese women discussing romance between two men. Yaoi are works of male-male romance created by and for women. There are multiple reasons contributing to females’ fervor in yaoi. This paper will first analyze micro and psychological factors. This paper finds that in...
Proceedings Article
Blockchain for the Future Development of the Pharmaceutical Industry
Renfei Gao, Xiao Yu, Zhirui Zhang
Blockchain is an emerging industry, and its applications are well established in product traceability, data circulation, supply chain management, judicial depository, government data sharing, and livelihood services. In China, blockchain technology has great value in the medical industry and influences...
Proceedings Article
Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern
Haining Liu
This article analyzes the data including double eleven turnover, anchor, and the customer satisfaction. It finds that the rapid development of Douyin has a huge threat to Taobao and has a trend to replace it. The study reveals that, firstly, Douyin is developing rapidly, and its turnover is much faster...
Proceedings Article
Challenges and Directions for the Right to Education of Refugees in the Post-pandemic Era—A Case Study of Germany
Zhankai Xiang
The COVID-19 pandemic has impacted the lives of many people around the globe. Apart from the health issues, among other groups, refugee children are exceptionally impacted on their right of education and the population of refugee children increased in recent years. When those two situations happened...
Proceedings Article
Value and Method: the Application of Blockchain Technology in the Field of Criminal Evidence
Ying Zang, Siyou Li, Yuchao Lou, Shanshan Liu
In the era of data, applying blockchain technology to electronic data storage has become an important judicial practice. However, it appears more in civil and administrative scenes, and the use in criminal activities remains in its infancy. The introduction of this technology into the field of criminal...
Proceedings Article
Regional Service Potential as a Factor of Attractiveness of Rural Settlements
V N Dyachenko, V V Lazareva
The article is devoted to the urgent problem of regional development - the assessment of how the level of the service potential’s development of different level administrative centers influence the attractiveness of rural settlements. The prevailing downward trend in the population of rural settlements...
Proceedings Article
China-chic: From Chinese Elements to International Trend
Zijing Han, Duo Xu, Ruijia Zheng
We discussed the evolution and significance of China-chic in this article. We first introduced what China-chic is, then used several examples of various brands and explained their brand design philosophy to describe their impact and significance. During this period, a wide variety of national trend types...
Proceedings Article
Application of Visual Interaction Technology in the Process of New Media Information Dissemination
Haiyang Hu, Wenyi Wang, Liqi Zhao
The purpose of this research is to summarize the application of visual interaction technology in the dissemination of information by the media. The rapid development of information technology has caused great changes in the way of information dissemination and realized the integration of vision and new...
Proceedings Article
Body Anxiety of Contemporary Youth
The Popularity of Brandy Melville Style
Qianqian Hu, Ruoxi Liu
Popular BM phenomenon refers to the dressing style generating from an Italian brand of ladies dress, Brandy Melville, which shows high requirements to the figures of the ladies wearing the dress of the brand. The popular BM phenomenon has been sought after by young ladies and caused a trend of pursuing...
Proceedings Article
Analysis of the Development and Trend of Liquor Industry in China
Qingyang Chen, Qi Hong, Weiyuan Jiang, Zihan Zhou
The liquor industry has distinct development characteristics, the number of enterprises above the designated size is decreasing. The concentration trend of the industry is obvious and the volume of production and sales is showing a declining trend year by year, which reflects the change of market supply...
Proceedings Article
The Management Education based on Online Informal Learning Technology
C.L. Wen
Information is an essential element in the decision- making processes, and, from a theoretical point of view, the more useful the available information is, the easier decision making becomes. Information and Communication Technologies (ICTs), which are now commonplace in everyday activities, can generate...
Proceedings Article
The Turn of Minimalism in Chinese Women’s Clothing in the New Century
Junyi Cai, Ningxin Chen, Qiyue Dai
Minimalism plays an important role in the evolution of contemporary Chinese women’s clothing. It is a clothing design style and a representative of the change of contemporary Chinese women’s thinking and lifestyle. Especially in the new century, the birth and rapid development of mass media and post-modern...
Proceedings Article
Analysis of Synergistic Effect Based on Regional Fintech and Regional Inclusive Finance
Lin Luo, Chuanhao Wei, Ruijie Xu
Fintech not only brings impact to the traditional inclusive finance, but also provides a new direction for its development. There is a synergistic effect between them. This paper selects several fintech and inclusive financial indicators to reflect the order parameter and uses AHM (Attribute Hierarchy...
Proceedings Article
The Global Trade Under the Circumstance of Pandemic——Taking China as an Example
Haoqing Yang
During the pandemic, the global trade has been affected a lot. Under the circumstance of the pandemic and the decreasing gross value of global trade over the world, China’s foreign trade has increased in 2020. The research has examined mainly on China’s foreign trade in order to analyze the causes and...
Proceedings Article
Research on the Current Situation and Future Trend of Web Celebrity E-commerce Live Streaming Industry
Jinqi Zhang
This paper first explains the specific definition of live e-commerce, and further combs the development process of the industry. In terms of current situation, the author analyzes China’s online Red economy live e-commerce industry from both sides of demand and supply. On the demand side, this paper...
Proceedings Article
Decolonization Education as One Future Trend in School: Recognizing the Absence and Disengagement
Wenxi Wu
Since the West civilization has constructed “elites” as the powerful through the social and political sciences within a social structure based on world-system theory, several social justice movements, such as Black Lives Matter (BLM) and the protest vandalizing Sir Winston Churchill’s statue, have delivered...
Proceedings Article
Strategic Management and Financial Analysis in the Context of Epidemic -- A Case Study of Coca-Cola Company
Hongshan Geng, Nanyi Jiang, Qianwen Liang
The subject of this article is to analyze the financial statement and corporate strategy of Coca-Cola (referred to as KO) Company during the COVID 19 epidemic. The two main analysis methods are quantitative and qualitative analysis. The quantitative analysis uses ratios and Dupont to analyze Coca-Cola’s...
Proceedings Article
A Study on the Curriculum of Pre-service Teacher Education——from the View of Teachers’ Professional Development
Yimei Ren, Qian Wu
Teachers’ professional development is not only the trend of international teacher education reform, but also the focus of teacher education in China. Pre-service teacher education is the starting point of teacher professional development, the formation and further development of teacher's professional...
Proceedings Article
The Current Situation, Dilemma and Way Out of the Auditory Transmission of Online Novels—The Example of Himalaya FM
Siyuan Wang
In recent years, as the audiobook industry continues to innovate, more people have become willing to pay for quality audiobooks. The explosion in market demand has provided a wide scope for the production and broadcast of audiobooks. However, along with the huge business opportunities, audiobooks have...
Proceedings Article
Study on the Enterprise Demand-oriented Industrial Internet Talent Cultivation Mode
Hong Wang, Shufang Zhao
The industrial Internet has been an important base stone for the fourth industrial revolution as a new thing brought about by the integrated development of the new generation of information and communication technology and modern industrial technology. To adjust to the talent demand of the emerging industrial...
Proceedings Article
Similarities and Differences of Primary Education between China and the United States from the Perspective of Cross-cultural Communication–Based on Hofstede’s Cultural Dimensions Theory
Qichen Fang
Primary education plays a decisive role in national education and the cultivation of national talents. There are obvious differences in the practice of primary education between China and the United States. In addition to economic and political differences, cultural differences are important reasons...
Proceedings Article
Online Education: The Transformation in the Post-epidemic Era
Yang Liu
The outbreak of COVID-19 in 2020 has brought about a blowout outbreak of online education, which has greatly promoted the development of online education and accumulated rich experience in online education. With the stabilization of the epidemic and the reflection of a series of pending problems faced...
Proceedings Article
The Dynamic Impact of Financial Disintermediation on Credit Business of Chinese Commercial Banks Macro Data from China’s Capital Market
Ruixiong Qi, Li Zhang, Yan Liu, Hao Lu, Zhijun Liu, Yuanyuan Shen
Commercial banks play an important role in China’s financial system. However, financial disintermediation has a significant impact on the traditional credit business of commercial banks. The scale of commercial banks’ capital stock has been gradually diverted from the source, causing a certain impact...
Proceedings Article
Investment in Online Learning in Russia from 2016 Through 2018
M V Makarova, D V Gubeladze, E A Sinelnikova
This study seeks to analyze public investment in education from 2016 through 2018. The paper outlines the ever greater role of online learning in the Russian education market, in particular that of the MOOCs. It further defines the role of further education and advanced training. The authors point out...
Proceedings Article
Exploring Compulsory Education Policy of Rural and Urban Area in China
Yizhong Mao
In the current socio-economic development trend, the phenomenon of social stratification gradually affects China’s compulsory education and cannot reach the policy’s objectives. This paper reviews mainly on compulsory education policy’s development in the context of social stratification. This paper...
Proceedings Article
Inflation in the US During Covid-19 Crisis: Cause, Current Status, and Moving Forward
Chenyu Li
This paper makes a through-out interpretation of the inflation hikes witnessed in the United States during the Covid-19 pandemic crisis. This paper incorporated economic theories and data in explaining the economic phenomenon during the pandemic crisis and predicting the future trend of inflation. The...
Proceedings Article
Pandemic-related Impacts on Housing Market
Will the Housing Market still Perform Conspicuously during the Pandemic?
Kuan Yan
Globally, there are almost no countries unaffected by the pandemic. As governments struggle with new lockdown measures to combat the spread of the virus, the economies have to pay the price. The real estate cannot escape from this damage. This article explores why and what housing market is influenced...
Proceedings Article
Research on the GameStop Stock Prices Surge during Covid-19 under the Perspective of Individual Investors
Yilin Zhao
The breakout of the covid-19 in the United States has caused significant changes in the stock market, while the proportion of individual investors’ direct trading increases. The recent Game Stop(GME) short-selling incident showed the power of retail investors, which makes people pay attention to the...
Proceedings Article
The Influencing Factor Model of Organizational Form in Power Grid Business
Yunfei Xu, Jian Zhao, Hualei Zhang
Currently, State Grid Corporation of China(State Grid) is in the critical period of building a world-leading energy internet company with Chinese Characteristics and promoting the implementation of the "one body and four wings" development layout. The new trend of energy transformation and...
Proceedings Article
The Influence of Advertising Co-creation on Brand Building on the Perspective of Value co-creation Theory
Run Tan
The traditional concept of value creation holds that value is an one-way output by enterprises to consumers, and consumers are only responsible for the acceptance and use. However, with the development of network economy and the diversification of marketing communication, the subject of value creation...
Proceedings Article
The Return of Cartesian Tradition from the Problem of Consciousness
Chalmers’ Naturalistic Attribute Dualism and Zombie Argument
Jialing Chen, Zijun Lin, Yuanzhe Wang, Junru Xiang
By reconstructing David Chalmers’ naturalistic dualism and philosophical zombie argument and the typical debates with Dennett and Searle on consciousness, this essay aims to explore the situation of Chalmers’ naturalistic dualism in the context of the prevalence of contemporary physicalist achievements...
Proceedings Article
The Trend of College English Teaching Reform Based on Content-based Instruction
In the Direction of General Education or Specific Purpose Education?
Jingtao Ma
At present, the focus of Chinese college English courses is shifting from language skills to content, and the academic community has agreed that content-based instruction is the best way to teach college English. However, for college English courses with different contents, there have been two reform...
Series: Advances in Engineering Research
Proceedings Article
The Application of Shape Rule in Web Page Design
Yi Shan
With the continuous development of society, the network has become an important mode of contact with people's lives. Web design from the simplest design pattern is now transformed into colorful web effect. Web design is the most important application of the law is the law of the shape, the shape of the...
Series: Advances in Engineering Research
Proceedings Article
Analysis of the Multidimensional Space form and Expression Pattern of Book Design
Genqi Li
Life books and the people closely related to the book is an example of human learning, a broad sense is the ability to show the crystallization of human civilization history and culture; from the narrow sense to let people learn from previous experience. With the development of the times, people look...
Series: Advances in Engineering Research
Proceedings Article
Study on the Development of Shopping Software in the Application of Computer Technology
Yanzhen Cao
Information network is the trend of development of modern society, computer technology is relatively mature led to the development of corresponding industries, shopping software development process fit people's mode of life. Beginning in 2010, shopping cart software has now become a theme software to...
Proceedings Article
Analysis of PPP Mode of Elderly Service Industry in Shandong Province Under the Background of Population Aging Analysis of the Model Horizon Based on SWOT
Zhen Gao
With the increasing aging trend of China’s society, the contradiction between supply and demand of the pension industry is also becoming increasingly prominent, especially in Shandong province with a huge population base. Therefore, based on the basic goal of accelerating the modernization, standardization...
Series: Advances in Engineering Research
Proceedings Article
Research on MCU Motor Control
Mujun Chen, Jianjuan Zou, Haiyan Qiu
Motor control system has a simple structure, reliable operation and easy maintenance, etc., across the range of applications, including industrial sector. As a single-chip processor motor control system greatly reduces the cost, but also greatly simplifies the wiring of the PCB, PCB layout makes it easier....
Proceedings Article
Fiscal Policy and Monetary Policy of the UK
Ceyue Gao, Yimiao Que
This article will describe the impact of British fiscal policy and monetary policy on the British economy. As an important trading entity, economic power, and financial center, the British economy is the sixth largest economic system in the world and one of the world’s richest, most economically developed...
Proceedings Article
Market Segmentation in Tourism and Hotel Industry
Jianing Feng
The hospitality and tourism industries have been of no small concern, not only in the past but in the future, even though the fact that they are now being hampered by the epidemic, these two industries also still have great potential for growth due to the general trend of globalization and economic development....
Proceedings Article
The Implications of Massification and Marketisation on Access and Widening Participation
Luyang Jin
Multiple competing pressures are presently placed on higher education access and participation. A global trend that seems impossible to reverse is the rise of massification and marketization. This article will make the case that massification effects stratification, breaks up the authority of the elite...
Proceedings Article
How We Can Use ACG to Improve the Stereotype of Chinese Students by American
WanXin Jiang, He Mo, BoTian Fan, Yaotongyan Yang, TianRui Jia, LingRui Xie, ShuYi Chen
Nowadays, studying abroad in China has become very popular. With an enormous amount of Chinese students studying in the United States, the stereotype of Chinese Americans has also come into our view. At the same time, ACG is becoming a national and even global trend as a new form of cultural carrier....