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Proceedings Article
Marketing Strategy of Chanel Advertisement in Chinese Market
Yusen Liu
Chanel’s sales in China have skyrocketed in recent years. In all the strategies of Chanel, advertising strategy accounted for the most important part. The research background of this study is based on the advertising forms and advertising contents of Chanel in China in the past ten years, as well as...
Proceedings Article
A Review of Mindfulness and Social Media Excessive Use
Xiru Sun
The social networking has become an inseparable part of human being’s daily life across different age groups. More people are growing an obsession to the online platform that this problematic behaviour has caused negative impact toward people’s life. Solutions for this excessive behaviour have been intensively...
Proceedings Article
Acquisition Learning of Second Language in High School
Xinran Ma
Second Language Acquisition (SLA) refers to the process in which language learners gradually understand and master the language by using the language to communicate information with the outside world in the natural context. Though it is proved to be effective for mastering a second language, many schools...
Proceedings Article
The Comparative Research on the Implementation Effect of Cultural Industrial Policy between China and Japan
Dong Tong
China and Japan are in Northeast Asia and have similar cultural traditions. By comparing the similarities and differences between the two countries in the construction of cultural industry policy system, it is not difficult to find that China’s cultural industry policy system and Japan’s cultural industry...
Series: Advances in Engineering Research
Proceedings Article
Differential fault analysis about feistel block cipher
Boliang Zhang, Dong Li
Light-weight block cipher is the protection of RDIF label and smart card in communication of Internet of things.It's safty is very important..The article analyzes the fault propagation of the traditional light-weight block cipher with feistel structure and proposing a deep differential fault analysis...
Series: Advances in Engineering Research
Proceedings Article
Connecting Chinese Users Across Social Media Sites
Yanan Li, Junxing Zhu, Zhongcheng Zhou, Bin Zhou, Xiaobo Wu
The usage of social network usernames in the research of social identity linkage has been proved, especially for the English usernames. However, how to properly connect Chinese user identities by matching the usernames remains to be explored. Since a Chinese user may name or rename his/her usernames...
Proceedings Article
3D Simulation of Local Diesel-water Two Phases Flow in a Tube with Elbow
G.L. Xu, L.X. Cai, Z.L. Wang, C.L. Fu
Calculated local diesel-water two phases flow in a tube with elbow were compared with experimental data. The well-known volume of fluid (VOF) model combined with continuum surface tension (CSF) model and an interface geometric reconstruction method was used to simulate the flow phenomena by a computational...
Series: Advances in Engineering Research
Proceedings Article
Experimental Studies on the Effect of Humidity on Methane Explosion Characteristic in Confined Spaces
Runzhi Li, Xiangbao Meng, Rongjun Si
The limit of methane explosion and the characteristics of methane explosion pressure under different conditions of humidity ( 15%RH 63%RH 92%RH)are studied by using the test system of 20L explosion characteristics in special environment. It is concluded by the study that when the other conditions remain...
Proceedings Article
The Construction and Application of System Dynamic Model for Regional Logistics
JinZhan Feng, DanTing Cao
With the continuous development of economic globalization and regional economic integration, the economic ties between the countries and regions are increasingly close, the economic cooperation between the regions has become a common economic phenomenon. The organic combination of the basic principle...
Series: Advances in Engineering Research
Proceedings Article
loess area roadbed water damage and prevention measures
Qifeng Liu, Weiping Tian, Jiachun Li, Jiachen Liu, Tangtao Yuan
In the past two decades, the highway mileage of rapid growth, while the rapid development of highway construction, the adverse effects of natural disasters on road transport infrastructure has become increasingly prominent, Loess region has a special terrain , geology and geological climatic conditions,...
Proceedings Article
Theory and Practice of Modeling and Simulations in Programs for engeneering Education
Josef Sedivy
Procedures applied in the current industrial engineering practice put new demands on knowledge and skills of graduates of technical schools, connected with a significant proportion of using of tools for design, simulation, production technology and data management solutions for the design and technological...
Proceedings Article
Complex Technique for Evaluation of Planning System Quality of Organizations
A. A. Kushner, M. V. Shendo, V. G. Shendo
Planning is important function of management, assuming anticipatory foresight and consideration of factors, which influence on organization, and proposing elaboration of definite program for mission’s implementation of organization. In this article the subject of evaluation of organization planning system...
Series: Advances in Engineering Research
Proceedings Article
Effects of EGCG on Learning and Memory Abilities in mice with Alzeimer's Disease
Weiya Lang, Zhongjin Li, Lihui Sun, DanYang Liu, Haiyan Zhang
Objective: To make a study of the effects of EGCG on learning and memory abilities in mice with Alzeimer's disease. Methods: The mice were divided into normal control group, model control group, brain repair group, low EGCG dose group, middle EGCG dose group and high EGCG dose group. We use the evaluation...
Proceedings Article
An Empirical Analysis of Loans Pricing of Commercial Banks for SMEs Bases on RAROC Model
Jiayu Kong, Jiming Li, Mengjue Ye
Recently more and more commercial banks are willing to provide loans to SMEs under the guidance of the government, however, how to provide reasonable loan pricing for SMEs becomes an urgent and core problem faced by these banks. Loan pricing will be affected by many factors, and is also a more complex...
Series: Advances in Engineering Research
Proceedings Article
Automatic Generation of Partial Order Set Hasse Diagram
Weicheng Wang, Shengling Wang
From the perspective of human-computer interaction, we design and implement a software that automatically generated frame graphics, which can conduct partial detection of any relationship, and then determine whether the poset is a lattice. By introducing the concept of Hasse diagram logic level and calculating...
Proceedings Article
How Social Media Can Solve the Problem of “Filter Bubbles” Under the NewMedia Algorithm Recommendation Mechanism the Example of Tik Tok
Siyao Chen
In the age of new media, social media platforms have attempted to deliver accurate information to users through algorithmic recommendation technology. While this has helped reduce the problem of information overload, it has also led to the formation of “Filter Bubbles.” This article explores the concept...
Proceedings Article
Transformation of Green Accounting Implementation Aspects Prior to and During the COVID-19 Pandemic
Gede Adi Yuniarta, Made Aristia Prayudi, Sunitha Devi, I. Putu Arya Dharmayasa
The purpose of this research is to determine how the application of green accounting aspects changed before and during the COVID-19 pandemic in manufacturing and mining companies listed on the Indonesia Stock Exchange. This is referred to as quantitative research. This study’s population includes all...
Proceedings Article
Impact of the Covid-19 on Global Health Policy
Ma La Zong Zhuo
The COVID-19 pandemic has been a catastrophic event that has exposed flaws in governmental and healthcare systems worldwide. This study examines the impact of the pandemic on international health regulations. To understand the effect on the global healthcare system, this paper focuses on issues such...
Proceedings Article
The Application of Blended Teaching Model Aiming at Enhancing Deep Learning Capacity: A Case Study on Translation Majors
Xueying Xu, Mingkun Chen
In the context of the deep integration of information technology and education, blended teaching has become part of the teaching model which enhances students’ deep learning capacity in higher education. Taking Norman Webb’s Depth of Knowledge (DOK) as the theoretical framework, this study takes the...
Proceedings Article
Research on the Mechanism of Employee Customer Orientation on Return Behavior Based on E-commerce Platforms: The Mediation Role of Logistics Service Quality
Yang Li, Ya-Ping Chiu
With the rapid development of e-commerce, online shopping has gradually become mainstream, making people’s lives more convenient and efficient, but it is also accompanied by the emergence of new problems. For example, merchants may send the wrong goods, delivery may not arrive on time, and consumers...
Series: Advances in Engineering Research
Proceedings Article
Strata Control TARPs During Different Phases of Longwall Mining
K. Srikanth, K. Nageswara Rao, K. Venkateswarlu
Longwall technology is the mass production technology for underground coal mining. Stability of Gate roadways forming Longwall panels is essential to ensure the safety of Longwall mines. Gates and chain pillars between Longwall mining panels are subjected to a complex loading process throughout their...
Proceedings Article
Influences After Disney Acquired Fox
Yumu Deng, Xingyuan Shao, Yitian Zhang
The Walt Disney Company holds a significant commercial position around the globe. It is well-known not just in the amusement park sector, but also for its accomplishments in film and television production. This paper was mainly focused on the impact of the acquisition of Disney Company and 21st Century...
Proceedings Article
Models for Higher Education System Evaluation
Xinyan Huang, Boyu Xie, Weihong Zhang
Higher education is an important part of the national education system, and its healthy development plays an important role in supporting the country's economic and social development. This paper constructs a national higher education health assessment system from four dimensions: equity, input,...
Proceedings Article
Development of Textile Appreciation Teaching Materials Based on a Scientific Approach
Made Diah Angendari, Putu Agus Mayuni, I Dewa Ayu Made Budhyani
The purpose of this research is to develop teaching materials for the appreciation of decorating textiles based on a scientific approach. This type of research is the research and development (R&D) development model of Bord and Gall. While the steps of the scientific approach consist of 5M namely:...
Proceedings Article
The Application of Basketball Game in College Basketball Teaching
Bin Liu, Xiaojun Xiong, Yue Huang
Game teaching method is loved by the majority of teachers a humanized teaching mode, which can not only for students to provide a consistent with their age characteristics and personality characteristics of the learning platform, but also can effectively improve students' interest in learning, so that...
Series: Advances in Engineering Research
Proceedings Article
A CALPHAD Helmholtz Energy Approach to Assess the Thermodynamic and Thermophysical Properties of fcc Ag
Xin Guo, Zhi-Feng Xu, Xiao-Gang Lu
In this paper, the CALPHAD Helmholtz energy approach, based on the Debye-Grüneisen model, has been used to calculate the thermodynamic and thermophysical properties of fcc Ag (Silver). Through this approach, thermodynamic properties, e.g. heat capacity and Gibbs energy, and thermophysical properties,...
Proceedings Article
Decomposing Complete 3-Uniform Hypergraph Kn(3) into 7-cycles
Yan Hong, Rimutu Ji
This paper studies the definition for a Hamiltonian cycle of Jianfang Wang-Tony Lee and Katona-Kierstead in a uniform hypergraph, respectively. In general, the existence of decomposition in 7-cyces remains open. In this paper, researchers use the method of edge-partition and cycle sequence proposed by...
Proceedings Article
Design and Simulation of Indoor Position System Based on PDR and Least Square RSSI Estimation
Jiahui Lu, Zhigang Wen
In this paper, we at first proposed a Least Square RSSI Estimation algorithm for the indoor wireless position. Next, a wireless indoor position system is designed based on the proposed algorithm and the PDR (Pedestrian Dead Reckoning) is used to correct the deviation of RSSI indoor position algorithm...
Research Article
Classifier Optimized for Resource-constrained Pervasive Systems and Energy-efficiency
Niklas Karvonen, Lara Lorna Jimenez, Miguel Gomez Simon, Joakim Nilsson, Basel Kikhia, Josef Hallberg
Pages: 1272 - 1279
Computational intelligence is often used in smart environment applications in order to determine a user’s context. Many computational intelligence algorithms are complex and resource-consuming which can be problematic for implementation devices such as FPGA:s, ASIC:s and low-level microcontrollers. These...
Series: Advances in Engineering Research
Proceedings Article
Identification of Time Series Transfer Function Parmeter
Youxiang Cui, Bin Zhong, Weike Qian, Changjiang Zheng
Transfer functions are commonly used in the analysis of systems such as single-input single-output filters, typically within the fields of signal processing, communication theory, and control theory. Transfer function models is of considerable interest in economics, engineering, biology, and many other...
Proceedings Article
Evaluation and Recommendation of E-Commerce Platform for the Construction of Agricultural Products
Jiaying Chen, Shaojiang Lin
Our country is a big agricultural country and apply e-commerce to agricultural development has great significance for the development of e-commerce agriculture. Agro-crystal daily life is inseparable from the consumer goods, e-commerce sales of agricultural products, the sale opens up a new market, provides...
Proceedings Article
The Design and Realization of Low Frequency Signal Receiver with High Sensitivity
Zhigang Li, Yuchuan Zhao
This paper introduces a kind of receiver that can receive signal which weak to UV level. First, the common mode rejection for the input differential signal is necessary, and a low noise amplifier followed by. Then we should let the signal go through a Programmable filter whose center frequency, Q are...
Series: Advances in Engineering Research
Proceedings Article
Design of the vehicle driver fatigue monitor system based on ARM
Haichuan Han, Sanpeng Deng
Fatigue driving is refers to the driver in a long time continuous driving or physical fatigue condition, and then come into being physiological and psychological function disorder, led to a decline in driving ability. Aimed at the requirements of monitoring on the fatigue driving, this article designed...
Proceedings Article
Research on the Cultivation Model of Applied Innovative Talents for Postgraduates of Art Design Major
Weijun Zang
With the continuous expansion of the scale of higher education in our country, the current postgraduate of art and design major becomes a special type of postgraduate, and the demand for professional innovative talents in society is also constantly expanding. Based on the situation of applied talent...
Proceedings Article
Controlling and Anti-Controlling Between Parents and Their Adolescent Children on Gaming Behavior: A Perspective of Resisting in Everyday Life
Xiaomei Hu
With the number of adolescent players keeps raising, more and more parents get involved into the video game playing behavior of their adolescent children. While the video games have some positive effects on players such as the training of players’ way of thinking, they can also make players addictive,...
Proceedings Article
Leadership of Schools in the Digital Era in Improving Professional Competency
Makhdalena, Happy Fitria, Yesi Fitria
In the digital era, the right strategy is needed to improve teacher competence. Teacher competencies include personal, social, pedagogical and professional competencies. The goal of this research is to describe how the headmaster of SMA Negeri 2 OKU’s strategies for increasing teachers’ professional...
Proceedings Article
The Impact of Tax Incentives on Firms’ Innovation Performance - An Analysis of the Moderating Effect Based on Inspection Monitoring
Xianyun Wu, Mengke Shang, Chunhua Lü
At present, a new round of scientific and technological revolution and industrial change is advancing rapidly, scientific research paradigms are undergoing profound changes, disciplines are constantly cross-fertilizing, and the penetration and integration of science and technology and economic and social...
Proceedings Article
Asset Recovery of State Financial Losses in the Corruption of Tourism Grants
Nur Syamsi Tajriyani, Rebecca Mariana Angelina Girsang, Gunawan Gunawan, Ferdinand Joseph Paruhum Situmorang
The state’s finances are severely harmed by crimes committed in the tourism industry, such as those involving grants for the growth of the industry that were impacted by the COVID-19 pandemic. The objective of this research is to examine the legal ramifications of the state repaying money lost due to...
Proceedings Article
AI Interview Simulator: An Intelligent Hiring & Preparation Assistant
Gugulothu Venkanna, Dikkala Mohana Yogesh, Jupally Yashwanth Rao, Kantubhukta Sai Preetham
The current recruitment process suffers from inconsistent interview experiences, uneven candidate evaluation, and a time-consuming process of administration of manual assessments. To resolve these problems, we develop an AI based Interview Simulator that normalizes the interview procedure, making it...
Proceedings Article
Deficiency of Loot Box Games in Chinese Video Game Market-A Review
Angxuan Li
Loot box games are video games that contain sealed mystery boxes that carry random rewards after the player purchases them. What players would get, rare or common, is solely based on their luck. A lucky draw from the box could significantly improve the player’s gaming experience or in-game “social status”....
Proceedings Article
System Design for Food Forgery Prevention and Traceability Using RFID Technology
Tian Tian, XiangJun Peng, YanFeng Nie
Nowadays, food safety has drawn increasing attention because of its importance, yet the cost spent on food forgery prevention is expensive and the system is hard to maintain, therefore a low cost system is worth developing. Based on the above fact, this paper proposes a system design for food forgery...
Proceedings Article
Translation Style Semantics and Type System of Control Capturing
Shohei Matsumoto, Shin-ya Nishizaki
Many programming languages provides non-local exit. In C language, it is implemented by setjump and longjump functions in its standard library. In Java, a try-catch-finally statement is equipped as non-local exit with control capturing. The try-catch-finally mechanism can be categorized into two parts:...
Proceedings Article
A Method of Tainted Data Detection Based on Static Code Analysis
Yifei Xiao, Dahai Jin, Dalin Zhang
In the modern society, with the high-speed development of computer science and technology, the wave of the Internet economy is around the world, the use of computer software in every corner of our lives, various applications emerge in endlessly, people pay more and more attention on software security....
Proceedings Article
High Resolution Remote Sensing Image Classification based on SVM and FCM
Qin Li, Wenxing Bao, Xing Li, Bin Li
This paper proposes a remote sensing image classification method based on multi-feature combination of the support vector machine (SVM) according to the classification problems of the high resolution remote sensing image. ALOS image is operated at two stages by this method. The first stage is to coarsely...
Proceedings Article
Learning and Teaching the Communication between VLANs with Three Layer Switch
Henghua Shi, Renlong Zhang, Yujie Wang
There are a lot of communication technologies between VLANs, such as with the Single Arm Routing Method and Three Layer Switch. The communication technology between VLANs is a very important point in study network. With Packet Tracer as one education simulation technology, researchers simulate a network...
Proceedings Article
Research on Career Planning Curriculum System Under the Background of Applied Transformation in Private Universities
Jie Jiang
In order to improve the quality of personnel training, enhance the comprehensive quality of students, and enhance the employability of college students to meet the requirements of employers, the career planning education of college students needs to be changed qualitatively. Career planning education...
Series: Advances in Engineering Research
Proceedings Article
Preparation of MIL-53(Fe)/BiOCl composites and its photo-Fenton performance in degradation of 2,4-DCP under visible light
Yaru Zhang, Kegang Zhang, Xiaodong Wang, Tao Yan
The MIL-53(Fe)/BiOCl composite catalyst is triumphantly man-made by two-step solvothermal method. The MIL-53(Fe) which possesses nanoscale polyhedral structure is loaded to the surface of BiOCl microspheres. 2,4-DCP is regarded as a simulated pollutant in environmental wastewater, at the same time, H2O2...
Proceedings Article
A Study on the Algorithms for 2D Texture Mapping and Its Employment in Hardware Design
Donghui Wang, Liang Dong, Huimin Du
Based on a solid analysis of the working principle of graphic processors, this paper puts forward the dual-rail handshake protocol of the data pipeline which is to be proved to improve the architecture of graphics rendering pipeline and thus make the system much closer to that of a graphic processor...
Proceedings Article
Improved AODV for engineering applications in Wireless Ad Hoc Network
Hui Luan, Xiaoyun Tan, Haifeng Zhang, Wei Wang
The wireless mesh network(WMN) is a wireless network using multi-hop communication. Wireless mesh network node used in the engineering applications has many characters. Such as the node has limited energy, the hierarchical topology is obvious, the message is used to communicate from the node outside...
Proceedings Article
Discussion on the Innovation and Entrepreneurship Education Reform in Colleges and Universities Against the Background of “Dual Innovation”
Jiancui Ma, Jing Zhong
College students are one of the groups with the most potential for innovation and entrepreneurship. Colleges and universities’ cultivating the ability of college students to innovate and start business, and carrying out education on innovation and entrepreneurship is a major strategic measure for the...