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Proceedings Article
The Influence of Experiential Marketing on the Purchase Intention of Mobile Phone Online Game Users-Taking King’s Glory as an Example
Shuo Zhang, Nusanee Meekaewkunchorn, Tatchapong Sattabut, Chaiyawit Muangmee
With the advent of the 5G era, people’s demand for mobile online games is increasing, and their requirements for gaming experience are also getting higher and higher. King’s Glory, as the mobile game with the largest number of mobile online game users in China, is also facing considerable challenges....
Proceedings Article
The Exploration of Big Data Smart Campus Construction
Hanbing Chu, Jianjing Mao
The advent of the big data era has promoted the improvement of the information level, while the construction of the smart campus of big data colleges and universities is still in the primary stage. This paper analyses the model of big data construction in Colleges and Universities, and further explains...
Proceedings Article
Online-Based Transportation Business Competition Model of Gojek and Grab
Dyah Estu Kurniawati, Rizka Zahrotun Khoirina
The transportation technology revolution has changed the lifestyle and power relations in business competition. The competition is not only between traditional transportation modes and online transportation modes, but also between online transportation business actors themselves. This paper addressed...
Proceedings Article
Discussions About the Impact of Strategic Human Resource Management and Leadership on Sustainable Enterprise Development and Future Prospect
Zeen Gong
With the rapid development of technology and globalization, we are currently entering into the post-industrial era. Unlike in the industrial age, the replacing pace of enterprises is astonishingly fast in the post-industrial age. Failing to catch up with the rate of change, countless companies are being...
Proceedings Article
Effectiveness of Monitoring and Evaluation of Online Learning in Accounting Study Program for Continuous Improvement
Mariana, Ambar Kusumaningsih, Merlyana D. Yanthi, Rohmawati Kusumaningtias
The Covid-19 pandemic is still happening in the world. However, learning activities must continue. One solution from the government is to implement a policy of learning from home or online learning. Even though learning is online, educational institutions are still trying to meet learning objectives,...
Proceedings Article
Is Human Culture Locked by Evolution?
Hao Wang
Human culture has evolved for thousands of years and thrived in the era of Internet. Due to the availability of big data, we could do research on human culture by analyzing its representation such as user item rating values on websites like MovieLens and Douban. Industrial workers have applied recommender...
Proceedings Article
Research of Confucianism in American Chinese Literature
Nannan Sun
As one of the traditional Chinese cultures, the Confucian literary thought is the collision and fusion of the Chinese and American cultures in the American Chinese literature, forming the literary works with distinct colors. This literary style is formed mainly due to the era and their life experiences...
Proceedings Article
The Correlation Between the Use of Instagram and Female Adolescents’ Body Image
Widiya Fitria Pharamita, Agoes Dariyo
This Covid-19 situation has forced individuals to practice physical distancing and stay at home. This affects individuals’ communication with each other. One of the means of communication that can be used for long-distance communication is social media or application. This thesis discusses the correlation...
Proceedings Article
Labor Education for University Students in the Perspective of Chinese Modernization: Ecological Constructions and Innovative Development
Xiaohan Hu, Yafeng Sui, Siyao Lv, Haodong Jin
Labor education plays an important role in the moral development of university students; it is also a vital component of education aimed at cultivating socialist talent that embodies the spirit of the times. Over the past decade, modernization with Chinese characteristics has ushered in new prospects...
Proceedings Article
The Dilemma Faced by Dongguan Foreign Trade Companies in the Post-epidemic Era and Transformation Development Research
Jiahui Liang, Fei Lei, Yingtong Deng
The gradual increase in China’s economic strength has driven the economic development of the foreign trade industry. However, due to the impact of the new coronavirus in 2020, many countries and cities have suffered economic recession, companies have closed down, and flights have been suspended. Therefore,...
Proceedings Article
Analysis on Problem of the Structure of Export Commodities in China
Rui Zhang
For a long time, under the strategy of export oriented development, our country has been the export of low value-added labor-intensive products, product structure contradiction highlights. Is faced with many new challenges and new opportunities in its opening to the outside world of our country, the...
Series: Advances in Engineering Research
Proceedings Article
Discussion on the Application of Sensor Technology in Mechanical and Electronic Industry
Jinhong Zou, Zhenghao Jian
In today's era of rapid development of science and technology, the various disciplines have made considerable progress, at the same time, the subject and the crossesbetween subject and discipline are more and more ,and this cross becomes more and more complex and diverse. Among them, the mechanical and...
Proceedings Article
Big Image Data Management on Portable Equipment
Ye Liang
Big Data is a new label given to a diverse field of data intensive informatics in which the data sets are so large that they become hard to work with effectively. The term has been mainly used in two contexts, firstly as a technological challenge when dealing with data-intensive domains such as geographical...
Proceedings Article
Exploratory Analysis of Generative AI in Automated CAD Design of Mechanical Parts
Shubham Yadav, Sumit Kumar, A. V. Muley
Modern manufacturing basically relies on CAD, yet building precise 3D models is still manual grind process which usually demands a lot of expertise. While Generative AI is beginning to address this through Text-to-3D, current models often prove insufficient for practical engineering. They tend to produce...
Proceedings Article
The Existence Of Bagang Rambo In Gulf Of Bone (The Case Study Of Fisherman Community In Tarasu Village)
Mr Amirullah, Saleh Madjid, St Junaeda
This paper or study aims to determine the life of the Bagang Rambo chart fishermen in the village of bone bay in Tarasu village in and understand the socio-economic life and profit-sharing system. This research is descriptive analysis using historical method, comprehensive; heusristic, criticism of interpretation...
Proceedings Article
How is Affordable Housing Achieved Through Shared Living Lifestyle
Xiaofei Wu
Housing is a basic need that remains unfulfilled for the majority around the world. To ensure that everyone has access to high-quality living spaces, architecture and urban development can make a significant contribution to finding new solutions. The chase of equal access to high-quality living space...
Proceedings Article
First Exploration on Interactive Teaching of Artistic Design Course – Take Font Design Course for Example
Chen Chen
This paper discusses the necessity of interactive teaching mode in modern artistic design course teaching based on the micro-course and MOOC phenomenon popular in recent years, takes Font Design, the course taught by the author in recent years, for example, puts forward four new ways and methods of interactive...
Proceedings Article
Analysis of Factors Affecting Investment of Power Grid Enterprises in the Era of Energy Transformation
Haixu Song, Xiaodong Li, Xiaoxuan Zhang
Based on the background of energy transformation, this paper analyzes the influencing factors of grid enterprises’ investment. The analysis shows that the macroeconomic environment directly affects the investment of power grid enterprises, and that the clean and low carbon energy transition, the improvement...
Proceedings Article
Research on Optimization of University Financial Informational Construction in the Era of Big Data Taking X University as an Example
Lin Yang
With the advent of the big data era and the rapid spread of the concept of financial information sharing, the construction of financial informational in colleges and universities has become a hot topic both in academia and practice field once again. Based on this, this article uses case analysis method...
Proceedings Article
Is it a Must to be on Campus to Learn? Best Practice of Teaching and Learning Process in Higher Education Through Online Courses During Covid-19 Pandemic
Oikurema Purwati, Fahri
Covid-19 pandemic brings a lot of changes in all sectors of life, including in educational section. However, it is not changing the vision and mission of educational aims and objectives. This pandemic has changed the mode of teaching-learning process in all level of educational system, from beginners...
Proceedings Article
Difficulty in Employment of College Graduates in the Post-epidemic Era and Countermeasures
Tuhao Li
In the post-epidemic era, with the gradual liberalization of my country’s epidemic control measures and the slow recovery of the economic order, the employment situation faced by my country’s college graduates is also more complex and changeable. For example, the pressure of total employment continues...
Proceedings Article
Development of E-Book Based Domestic Waste Treatment Teaching book
Rachmat Mulyana, Esi Emilia, Wisnu Prayogo, Meuthia Fadilla, Sarra Rahmadani
The existence of classrooms as face-to-face spaces will change to “cyber classrooms” in the era of 21st-century education. After the COVID-19 pandemic, “cyber classroom” and “real classroom” guidelines are the choices made in the learning process. The research aims to: (a) develop E-book-based textbooks,...
Proceedings Article
The Victorian Complex in Byatt 's Novel Creation
Hong Zhou
Byatt is a well-known novelist and literary critic in the 20th century British literary world. He was named one of the 50 greatest writers of the English literary world since 1945. Her most successful work is "possession" (also translated as "hidden book") won the highest award of British literature...
Proceedings Article
Responsibility Analysis of the Directorate General of IPR Regarding the Case of Name Doing / Passing Off Against the Famous brand “M&G” Reviewed from Law Number 20 of 2016 Regarding Brand and Casual Geographic Indications (526K/Pdt.Sus-HKI/2020)
Michael Michael, Christine S.T. Kansil
In the era of global trade, in line with international conventions that have been ratified by Indonesia, the role of Trademarks and Geographical Indications is very important, especially in maintaining fair, fair business competition, consumer protection, as well as protecting Micro, Small, and Medium...
Proceedings Article
Engineering Application Research of Radio Wave Transmission Model in The Mountainous Region
Deng Na, Ding Xun, Tan Xu
Common terrain is mountainous in southern China, this terrain to the transmission coverage Engineering brings certain challenges, How to take advantage of existing knowledge combined with practical engineering experience to sum up a set of calculation methods suiting for mountainous areas, that is very...
Proceedings Article
Research on the Reform of Media Talents Training Mechanism Against the Background of the New National Standard
Wuqiao Zhang
At present, there are still some disconnections between the training of news communication talents and the actual social needs. Especially, some problems need to be solved urgently, such as vague professional orientation planning, lack of teachers, weak conditions and facilities for running schools,...
Proceedings Article
Research on Cultivating Student Teams for Online Public Opinion in Universities in the Age of Self-Media
Feiyang Yang, Baorong Xiao
The growing crisis of online public opinion has put new demands on public opinion management.It is imperative to cultivate a team of online public opinion students with strong political beliefs, outstanding professional competence and excellent media literacy.In order to establish a fighting force of...
Proceedings Article
Research on Rural Tourism Precision Marketing Path Based on Big Data Application
Lei Zhao, Yang Cai, Yongling Ding
Now China has ushered in the era of big data. In this context, data has begun to show its importance in all daily life. China’s rapidly developing tourism industry has begun to realize the importance of data as a resource in market competition. The application of big data, Internet and other technologies...
Proceedings Article
Repair Strategies in Formal Conversations by Indonesian Efl Students
Diyah Murti Hastuti, Agus Wijayanto, Malikatul Laila
The ability to conduct smooth conversation is the basis of human communication throughout centuries. In the globalization era in which intercultural communication is frequently performed, the ability to conduct conversations with others directly or indirectly through modern means of communication is...
Proceedings Article
The Impact of Technology-Driven Business Model Innovation on Corporate Performance: a Case Study of JD.com in the Digital Economy Era
Haoxin He
In the era of the digital economy, technology-driven innovation has become the core engine of the business model innovation for enterprises. This article uses JD.com as a case study to systematically analyze the mechanisms through which technology-driven business model innovation affects enterprise performance....
Proceedings Article
Application of Intelligent Traffic Control Based on PLC
Fei Zhong, Jutao Wang, Xudong Cheng
As we know, the transport system is a complex system of ambiguity, randomness and uncertainty . It is very difficult to establishthe mathematical model and sometimes it is impossible to use the existing mathematical methods to describe it. At the current inside the country the traffic lights at crossroads...
Proceedings Article
Research on the Reasons and Solutions for High School Students Better Balancing Internet Assisting and Independent Thinking in Learning
Jiaqi Gao
With the rapid development of Internet, more and more software is being developed with a strong purpose to solve people’s everyday problems. Researchers draw their attentions on finding out reasons and looking for solutions for High school students better balancing Internet assisting and Independent...
Proceedings Article
The Influence of Use Rock and Metal Theme as Brand Image to Consumer Buying Interest Lawless Burgerbar Kemang
Mira Fajriana, Farid Rusdi
One business that is growing in the current era is food. Every day, many new business actors introduce their products through creative ideas and new innovations in the midst of intense competition so that there needs to be a good brand image in attracting consumers to buy. Lawless Burgerbar Kemang is...
Proceedings Article
Microblog Public Opinion Dynamic Evolution with SIRL Model in the Background of Micro-era
Based on Multi-agent Modeling and Simulation
Xiaoting Yang, Baosheng Zhang
In the context of the micro-era, microblog public opinion has become a new field of network public opinion. Correctly grasping the trend of microblog public opinion is helpful for governance of public opinion. Based on the perspective of multi-agent modelling and simulation, this paper adopts an interdisciplinary...
Proceedings Article
Idioms with Animal Names in Russian and Chinese
Liyun Huang, Yidi Wang
With the development of the times, we have gradually entered the era of a community with a shared future for mankind. Since China and Russia are both big countries and friendly neighbors, in recent years there have been frequent cooperation and exchanges between countries in various aspects such as politics,...
Proceedings Article
Research on the security technology of big data information
Hong Zhu, Zheng Xu, Yingzhen Huang
The arrival of the era of big data, which is very important for building a good big data security system and improve the system of extreme defense measures. This paper presents six major issues of information security in the era of big data. It introduces the security technology of big data system, including...
Proceedings Article
Analysis on Digital Library Construction in the Big Data Era
Gemin Li, Xiaoguo Liu, Jing Tian
As an important carrier of knowledge-based economy, digital library is an important part of China's information infrastructure and has become one of the important symbols to evaluate a country's information capability. Therefore, construction of digital library is forward-looking and strategic.As an...
Proceedings Article
Research on the Legality of AI Art Training and Generated Data under Copyright Law
Yuxin Jiang
In the present era, when the artificial intelligence is developing rapidly, it brings a lot of conveniences to people’s daily lives. Among all many functions of AI uses in the arts, the creation of music, poems, and paintings, these systems can generate new images by using generative models. Artificial...
Proceedings Article
McCarthyism and Its Influence on the Reporting Career of Edgar Snow
Yong Chen
Edgar Snow’s Red Star over China, together with other reports on red China and Chinese revolution, plus his red China experiences, has brought him much trouble during the McCarthy era. The unfair treatment or even persecution done to him comes from four major aspects: FBI, Congress, right-wing media...
Proceedings Article
Development of Sound Interference Props with Phyphox to Support Sound and Waves Learning in Senior High School
Inggrid Ayu Putri, Bambang Heru Iswanto, Mangasi Alion Marpaung
This research aims to develop sound wave interference props to support sound wave interference learning in high school. This study uses the research and development method with the ADDIE model which consists of 5 stages, namely analyze, design, develop, implementation, and evaluation. The props is intended...
Proceedings Article
Study on the Influencing Factors of Short Video Communication of Hongqiqu Spirit
--Taking Tik Tok as an Example
Chenyang Liu
Hongqiqu is an important red resource in Henan, and the spirit of Hongqiqu is an important part of our national spirit. In the short video era, the dissemination and promotion of the spirit of Hongqiqu is facing many opportunities and challenges. This paper extracts short videos related to Hongqiqu on...
Proceedings Article
Large Scale Design and Management of Ecological Region Based on IoT
Danyan Zhang
The planning and management of ecological region is the action of design and operation to transform the economic structure and growth model through the problem-solving of environmental pollution and ecological destruction based on the concept regional sustainable development. Under the background of...
Proceedings Article
Tracing Cultural Shifts in Individualism and Collectivism through Language, Urbanization, and Internet Use
Xing Huang, Wei Qi Elaine Perunovic
This study examines long-term cultural shifts in individualism and collectivism by analyzing English word frequencies in the Google Books Ngram corpus (1800–2022). Five pairs of individualism–collectivism words (I–we, me–us, get–give, self–obligation, choose–obey) were used to construct a composite individualism–collectivism...
Proceedings Article
Research on the Evaluation System of Postgraduate English Education in the New Era
Mingkun Li
To meet the requirements of postgraduate English education evaluation in the new era. Based on the China Standards of English Language Ability (CSE), summarising all kinds of English education evaluation test for graduate students through the dimensions of evaluation modules, assessment contents and...
Proceedings Article
Public Interest Litigation for Personal Information Protection in Big Data Era A Discussion Based on Chinese Law
Dudu Jiang
The promulgation of Network Security Law has established our citizens' right to self-determination of personal information and limited right to be forgotten. However, it is still a long way to protect personal information. In the era of big data, the right to self-determination and the right to be forgotten...
Proceedings Article
Research and Application of Large Data in Management Information System
Xin Guo
With the continuous innovation and application of the modern information technology, the enterprise information is officially entered into the era of big data. And in this context, the enterprise management information system in the data search, access, storage, analysis and presentation, and put forward...
Proceedings Article
Research on the Reform of Practical Teaching System of Economics and Management Majors in Universities
Hang Gao
The economic and social development of China has entered a new era, which also poses new challenges to the quality of university talent training. Economics and management majors are the majors most closely related to economic and social development. Only by innovating the training mode and teaching system...
Proceedings Article
The “Domestication” of Technology in Globalization: A Case Study of Chinese Households Using American Smart Home Products
Xuanwen Mo, Yingmei Wu, Shaobin Mo
In this research, the concept of technology domestication in Chinese family settings is explored in terms of adopting American intelligent home products using a qualitative case study method involving 12 multi-generational families in Beijing, Shanghai, Shenzhen, and Hangzhou for a period of 8 months....
Proceedings Article
Research on Training of Intercultural Communicative Competence for College Students
Haiyan Sun
With the integration of the world economy, the international era has come, and the demand for the talents with intercultural communication is becoming more and more urgent, and the research on the cultivation of College Students' intercultural communicative competence has important theoretical and practical...
Proceedings Article
Research on incentive mechanism of University Counselors Based on big data in the Internet Era
Xiaoli Wang, Zhen Gao, Zuyi Wang
With the rapid development of big data technology on the Internet, it is the focus of attention of colleges and universities to build a perfect incentive mechanism system for College Counselors Based on big data. Taking the course of MySQL Database Programming as an example, this paper puts forward the...