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3724 articles
Series: Advances in Engineering Research
Proceedings Article
Numerical Analysis of the Pullout Bearing Characteristics of Artificial Excavated Piles with Post-Grouting after Prefabricated Retaining Walls
Lulu Wang, Jianbo Wang, Hanqin Wu, Jianxin Bao, Liming Yin, Xinjun Gao
Precast retaining wall post-grouting manual excavation pile is a new type of pile foundation. It adopts the method of manual segmented excavation, installation of precast retaining wall to form holes and then pouring concrete and combined with the method of pressure grouting at the bottom of the pile,...
Proceedings Article
Study on the Practices of Seminar Teaching for the Promotion of the Participation of Graduate Student
Yexin Liu, Pengbin Gao, Zhuo Li, Weiwei Wu
Graduate students are the critical human resource for firms to achieve development. Thus, how to teach them to promote their capabilities is of great significance. The seminar teaching is often used in the graduate training. While the effectiveness of seminar teaching depends on the students’ participation....
Proceedings Article
The Educational Value of Cooperative Education
Zulin Wang, Yiwu Huang
Cooperative education is a kind of work-integrated learning activity that combines the students' learning in classroom into practice in society, it is the innovation of educational ideology and talents-cultivating model, it has become the tendency of higher education in the world. The educational value...
Proceedings Article
Discovering Factors of Indonesian Customer Brand Attitude Towards Australian SMEs’ Brand
Tika Koeswandi, Ratih Hurriyati, Bambang Widjajanta, Vanessa Gaffar
This study aims to determine the factors encouraging Indonesian consumers to form favorable attitudes towards brands from Australia’s Small and Medium Enterprises (SMEs). This research is explanatory-quantitative research to reduce the number of variables, detect the structure of the relationships between...
Proceedings Article
Relations between Statistical Capacity and Trade: Evidence from the Trade between China and Countries along the “Belt and Road”
Xiaoze Shao
With the promotion of trade liberalization and the development of the Internet, more and more enterprises are doing business and investing in the countries and regions along the "Belt and Road". This paper estimated an augmented gravity model of trade that specifically includes statistical...
Proceedings Article
The Impact of Big Data Technology on The Speed and Contribution of Scientific and Technological Progress in Food Production
——Based on the Establishment of Big Data Bureau and Provincial Panel Data From
Yanzhu Zhu
The use of agricultural big data technology is crucial for the production of food. Based on the establishment of China's Big Data Bureau and the provincial panel data from 1949 to 2020, this paper found that the establishment of China's big data Bureau promoted the promotion and application...
Proceedings Article
Construction and Thinking of Staff Training System on the Basis of Knowledge Management
Huixian Chen
With the advent of information era, knowledge management has been one of important content of enterprise management, and the staff training system of enterprise can be more optimized on the basis of this. The current staff training system in our country exists lots of deficiency, for example, the problem...
Proceedings Article
Research on the Relationship between the Developments of Logistics Industry and Economic Growth in China
Lihui Wu
Logistics as a composite service industry, and has close ties to the economic growth in promoting industrial structure adjustment and transformation of the pattern of economic development and strengthen the competitive power of the national economy plays an important role;In order to realize the synchronous...
Proceedings Article
Will Agricultural Land Transfer Promote Agricultural Economic Growth?
Weiwei Nie
In order to further promote the development of agricultural economy, high quality, the article selected 2008–2020 provincial panel data, from the perspective of farmland transfer, the double fixed effects regression model, the intermediary effect model empirical analysis on the influence of farmland...
Series: Advances in Engineering Research
Proceedings Article
Intelligent management system based on RFID+GSM
Jianing Zhang, Hao Chen, Shan Tang
with the continuous development of the Internet of things technology application and promotion, RFID has been further developed as core technology. Through the positive research and innovation of schools, enterprises and government departments, the actual application of RFID technology has been developing...
Proceedings Article
The Characteristics of Dance Style of Vcham Dance of Vajrayana, Tibetan Religion
Xiujia Li
Regong of Qinghai Province is a multi-ethnic area, which is located in the three counties of Jianzha, Tongren and Zeku, and is the Tibetan autonomous prefecture of Henan Mongolian Autonomous County. The local aboriginal religious beliefs mainly include Gelugpa (Yellow Sect of Tibetan Lamaism), Nyingma...
Proceedings Article
Discussion on the Problem of Income Recognition in B2C E-commerce Enterprises
Min Ren, Kairui Liu
B2C e - commerce has received much attention for its high innovation and growing transaction scale. Different from the business model of offline transaction, the variety of sale promotion mode of B2C e - commerce makes the revenue of the electronic commerce business enterprise raises many disputes. It...
Proceedings Article
Strategies To Increase Community Knowledge And Understanding About Investment Of Cash Waqf Linked Sukuk Securities
Sigit Hartoko, Dita Andansari, Raihana Mohdali, Nor-Aiza Mohd-Zamil
This study aims to develop a strategic concept to increase people's knowledge and understanding of investing in Cash Waqf Linked Sukuk (CWLS), especially through formal and non-formal socialization.
Methods-This research uses mixed methods, namely qualitative and quantitative methods,...
Proceedings Article
The Impact Of Digital Transformation On Cultural Tourism Development In Hanoi
Pham Ngoc Huong Quynh, Dang Thi Trang
Information technology and digital transformation significantly impact the tourism industry in general and cultural tourism in particular, especially cultural tourism in Hanoi. The article gathers relevant information from secondary data sources and official websites from 2020 to 2023. It utilizes PESTEL...
Proceedings Article
An Analysis of Northern Shaanxi Folk Culture Embodied in Northern Shaanxi Folk Songs
Xirong Ai
Northern Shaanxi folk songs are an important artistic form in the area of Northern Shaanxi Province. Northern Shaanxi folk songs are vivid reflections of local people’s life and work. They are not only beautiful in tune, but also contain rich folk culture of Northern Shaanxi. An analysis of Northern...
Proceedings Article
The Effect of Satisfaction on Marketing Mix on Loyalty of Outpatients Lubuk Basung Hospital
Helvira Yessy, Yasri, Idris
This study aims to analyze the effect of satisfaction on the marketing mix on the loyalty of outpatients at Lubuk Basung Hospital. The population of this research is the patients of Lubuk Basung Hospital, with a total sample of 100 respondents. The analysis technique used in this research is path analysis....
Proceedings Article
Local Legal Products Formation on Tourist Contribution to Natural and Cultural Protection
I Wayan Rideng
During the Covid-19 pandemic, tourism conditions were very bad which resulted in the joints of the Balinese economy experiencing a sharp decline in contraction, concrete efforts were needed in handling it. The government has passed and is enforcing Law Number 32 of 2009 concerning Environmental Protection...
Proceedings Article
Research on Influencing Factors of Students’ Learning Behavior in Online Education Platform Based on Big Data Model
Bingyao Zhang, Wei Cheng
With the continuous development of the Internet and new media technology, online education is easily accepted by students with its flexible learning methods, rich curriculum resources and low learning costs. In recent years, the online education platform has been very active and has rapidly spread and...
Proceedings Article
The Function Mechanism and Paths of Accountability Audit of Natural Resource Assets to Promote Ecological Civilization Construction
Zhaohua Li, Danhe Liu
The construction of ecological civilization is related to the sustainable development of the Chinese nation, to the mission and purpose of the Party, to the high-quality development of China’s economy and the modernization drive and to the ecological responsibility of China as a big country. Deepening...
Proceedings Article
Exploration and Reflection on Characteristic Specialty Construction — Taking the Exercise Rehabilitation Specialty of Wuhan Business University as an Example
Feng Wang
Along with the constant promotion of national fitness strategy and increasing demands of health service market, exercise rehabilitation, as the interdisciplinary specialty of sports and medicine, is experiencing the rapid development and it has been gradually established in physical colleges, medical...
Proceedings Article
Readiness of Higher Education in Southern Philippines: Internationalization of Higher Education System in the Philippines
Mobarac R. Dimasindel, Norodin D. Salam
Universities around the world have been pressured to cope with the external environments because of the new key player in the educational system- the globalization. In the Philippines, the government has recognized the need for the internationalization of the educational system. This has paved the way...
Proceedings Article
Social Media Micro-enterprise: Utilizing Social Media Influencers, Marketing Contents and Viral Marketing Campaigns to Increase Customer Engagement
Erwin Erwin, Yuyun Karystin Meilisa Suade, Nur Alam
Business actors now frequently use social media as a means of both product promotion and product sales. Today’s micro-businesses have benefited from a variety of social media trends to promote their businesses. The purpose of this study was to analyze the effect of using social media influencers, marketing...
Proceedings Article
Discussion on Some Aesthetic Features of Landscape Sculpture
Jiamao Liu
Landscape sculpture is an important component part of landscape environment. They are harmonious and unified entirety. The relationships between them are correlation dependence and mutual promotion. Good landscape sculpture is always the visual focus of landscape environment. They are often public and...
Proceedings Article
Tourism-Dermayon: A Basic Model for Development of Basa Dermayu Language Model
Denny Firmansyah Suwardi, Mohammad Yani, Muhamad Mustamiin, Robieth Sohiburoyyan, Vera Wati
Indramayu Language or Basa Dermayu is a Javanese language spoken by the people of Indramayu. The dialect differences between Basa Dermayu and Standard Javanese pose a challenge in developing a large language model (LLM) for Basa Dermayu, which is currently not available. This study aims to develop an...
Proceedings Article
Research on the Structural Imbalance of Employee Medical Insurance Fund—Actuarial Analysis Based on A City Data
Shujun Chen, Tianyun Hu
This paper mainly studies the structural imbalance of the employee medical insurance fund, finds out the possible causes of the imbalance and explores the feasible path to alleviate the structural imbalance of the fund. In order to delay the possibility of surplus deficit and time inflection point of...
Proceedings Article
The Significance of Mobile Equipment for Network Education
Yingying Sun
In recent years, with the rapid development of mobile communication technology and multimedia business, mobile devices have been widely used to influence and promote the continuous transformation of network education methods and style. The development of mobile equipment is of great significance to the...
Proceedings Article
The Influence of Family Educational Concept on Students' Educational Level in China
Hai Huang, Yingxuan Wang, Yiyun Yao
Family education is the beginning of education, and it is an important part of the education ecosystem, which has a fundamental role in social education and school education. In the new era, family education is also being reformed. The introduction of the Family Education Promotion Law promotes the development...
Proceedings Article
Optimization Path of Tourism Attraction External Promotion Translation from the Perspective of Eco-Translatology
Xinyi He
Under the influence of “the tourism boom in China”, the quality of translation for tourist attractions has again received attention. This paper analyzes the current situation of translation of tourist attractions through quantitative and qualitative research methods, pointing out the specific problems:...
Proceedings Article
Promotion of a New Model of Learning of Second Language Intonation
O.G. Shevchenko
The article is aimed at identifying the efficiency of a new strategy of learning English intonation. The authors show how learners employed the aspects of intonation with regular guidance and feedback through multi staged process. The authors present a model where students learn to work autonomously...
Proceedings Article
Proposed Marketing Strategy to Increase Customer Purchase Intention for Cluster House Residence
Annisa Tulus Warasanti, Sonny Rustiadi
Marketing strategy is a necessary business process to generate value and gain profitable relationships for customers. Some of the tools that guide the marketing strategy are the marketing mix and AI-DA model. The marketing mix helps the business to engage customers; satisfy customer needs, and build...
Proceedings Article
Research on the Influence of Promotion-focused Ethical Leadership on Employees' Organizational Citizenship Behavior Based on SPSS 22.0
Zhiwei Lu
In the modern business environment, corporate ethical problems occur frequently, so it is necessary to conduct further research on ethical leadership to cope with the deteriorating enterprise competition environment. This paper will use the form of questionnaire measurement to collect relevant data from...
Proceedings Article
Positive Emotion in Muslim Fashion Mediating the Impact of Islamic Promotion and Hedonic Motivation on Impulse Buying
Raka Malik Azid, Vivin Maharani Ekowati
This study tries to comprehend how positive emotions in Muslim fashion products act as a mediator between the impression of Islamic promotion and hedonic shopping motivation on impulse buying. This research focuses on Generation Z consumers in Banyuwangi Regency who have shopped at e-commerce. Explanatory...
Proceedings Article
Sales Promotions and Brand Equity: The Moderating Role of Product Type
Zhengshun Shen
In research of the effect of promotion on brand equity, it remains unanswered of the differential influence of monetary and non-monetary promotion on brand equity. This study examines the differential influence of the monetary and non-monetary promotion on each dimension of brand equity, and explores...
Proceedings Article
A Review of Soviet-Style Basic Teaching in Sculpture Teaching in Chinese Colleges
Bo Qin
Compared with French-style teaching, the Soviet mode of sculpture teaching in China’s colleges has the following characteristics. First, there was a unified teaching mode in the Soviet Union that was easy to be introduced to China; secondly, the introduction and promotion of Soviet-style sculpture teaching...
Proceedings Article
A Framework for the Promotion of Tourism Industry Using Blockchain Technology
Daniel Mago Vistro, Muhammad Shoaib Farooq, Attique Ur Rehman, Muhammad Bilal
The best interconnected profitable projects, tourism has come a long way since the technology allows tourists to watch & make their journeys without the necessity to go a tourism company because Blockchain has potential to transform this Industry. With the advancement of Internet marketing, visitors...
Proceedings Article
An Analysis of Comparing Effectiveness of Word of Mouth and Electronic Word of Mouth on The Registration of New Students at Bali State Polytechnic
Putu Adriani Prayustika, I Made Widiantara, I Gede Iwan Suryadi
This research goal is to analyze the effectiveness of traditional word of mouth (WOM) on the registration of new students at Bali State Polytechnic. The idea of word of mouth (WOM) communication has received a lot of attention both in business and academia. WOM traditionally involves personal communication...
Proceedings Article
Promotion Incentive, Official Characteristics, and Local Debt Scale
Libin Cui
Since the reform of tax sharing system, the scale of local government debt in China has been expanding, which has attracted more and more attention. Many scholars have studied the causes of debt scale expansion. This paper mainly combines the micro level and macro level, and studies the relationship...
Proceedings Article
Designing A Communication Strategy of Product and Visual for Ruangguru Application
Tyana Anggraeni, Ilhamsyah
Ruangguru is an online learning application that provides benefits for various levels of education, especially 12th grade high school students. From Ruangguru promotions that have been done before, the current totals have not reached the number of targeted users. For 12th grade students, the National...
Proceedings Article
Are Bank Loans a Blessing or a Curse for M&A Quality? Evidence From China
Ping Hu
This paper reviews the impact of bank credit on M&A performance, combining corporate ownership and free cash flow to study the relationship between bank loans and M&A quality of Chinese public companies. Using 1956 M&A events as samples, the paper empirically examines the impact of bank loans...
Proceedings Article
Study on the Marketing Strategy of Government Public Service Based on People's Livelihood Demand Orientation
Yan-Song Li, Wen-Qin Jiang
Of view, the government's public service proposed the marketing idea and method to solve the problem of government public services, and the relevant model was established, using marketing strategies for the construction of a service-oriented government. 4 p marketing mix including the following four...
Proceedings Article
Optimization Model Construction of Unemployment Insurance
Haihong Wen, Yuqiong Niu, Xin Song
This paper makes theoretical analysis based on the unemployment insurance optimization design of employment promotion, constructs the optimization model and theoretical hypothesis of employment insurance with the re-employment bonus as variable factor, and makes empirical research with the application...
Proceedings Article
The Overall Measures to Build the World-Class Universities and the World-Class Subjects
Xiaolong Li
It is a great strategic decision to build the world-class universities and the world-class subjects which had been made by the Party Central Committee and the State Council. It will have very important significance for promoting the education development level of our country, strengthening the core competitiveness...
Proceedings Article
Guerrilla Marketing in Higher Education the Creative Promotion for Student Purchase Intention
Mirza Abdi Khairusy, Ratih Hurriyati, Puspo Dirgantari, Didit Haryadi
The purpose of this study is to explore guerrilla marketing in private universities. Strong and weak advertising theory is the basis of this research. A descriptive survey was used as the research design. The analysis method uses the Structure Equation Model (SEM) with SmartPLS 3.0 through a quantitative...
Proceedings Article
On problem-driven integrated design and practice of ability promotion for young teachers in civil aviation unique specialty
Jingjie Chen, Yujuan Zhu
This paper aims to promote the ability of young teachers for industry-college like Civil Aviation University of China (CAUC). On the basis of a large number of investigation and study, according to the new requirements about young specialty teacher development in CAUC, that is used to carry out electrical...
Proceedings Article
The Structural Pattern and Promotion Mechanism of Circular Economy Based on Topological Theory
Kui Yu
Circular economy is the concept of economic development which gains general consent, but as a new economic model which differs from the traditional linear development, the practices in many places have the problems of instability and unsustainability in our country. This text explores the structure of...
Proceedings Article
Empirical Study on State-Owned Institutional Investors and the Risk of Stock Price Collapse
Haohan Wu
Taking the listed companies in Shanghai and Shenzhen stock markets from 2015 to 2024 as the sample, this study investigated the relationship between state-owned institutional investors and the risk of stock price collapse. The research found that state-owned institutional investors significantly reduced...
Proceedings Article
Driving Corporate Value through ESG Performance: Empirical Evidence from Listed Companies
Yuci Hong
This study examines the impact of environmental, social, and corporate governance (ESG) performance on firm value and explores the associated mechanisms. The research is based on a sample comprising all A-share listed companies from 2010 to 2022. Using annual data, regression analysis with a fixed effects...
Proceedings Article
Effects of Strategic Human Resource Management Model to Achieve Strategy
Ming-Ming Chen
With the strategic human resource management inherent mechanism analysis, we find that the strategic human resource not only has strategy attributes, manage properties and people of the property, but also has a longitudinal consistency and transverse dependence in each module. Through aggregation to...
Proceedings Article
Factors Relating to Stunting Prevention Behavior Based on Health Promotion Model (HPM) Theory in Tanah Kali Kedinding Community Health Center Surabaya
Ira Purnamasari, Dede Nasrullah, Firman, Idham Choliq, Uswatun Hasanah
Stunting remains a significant nutritional issue for children under two years old, leading to increased morbidity and mortality, reduced learning capacity, higher risk of infections and chronic diseases in adulthood, and decreased productivity and economic capacity. One major contributing factor to high...
Proceedings Article
The Application and Problems of Artificial Intelligence in Games
Yini Pan
With the advancement of computer software and hardware technology, artificial intelligence (AI) has significantly enhanced gameplay in the gaming industry and has become a crucial determinant of a game’s success or failure. This article provides an overview of the current applications and associated...