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Proceedings Article
Fuzziness, Cognition and Cybernetics: a historical perspective
Rudolf Seising, Marco Elio Tabacchi, Settimo Termini, Enric Trillas
In the present paper, we connect some old reflections about the relationships existing between the theory of fuzzy sets and cybernetics with modern, contemporary analyses of the crucial (better: unavoidable) role that fuzziness plays in the attempts at scientifically describing aspects of information...
Proceedings Article
Study on the Effect of Prepared Dish Label Information on Consumers’ Willingness to Pay and its Mechanism
Yifei Tan, Xuning Zhuang, Mengdie Gao
The demand for ready-to-eat and prepared meals has increased significantly in recent years as people move to a convenience-oriented lifestyle, especially in urban areas. Due to changing consumer behavior and the continuous advancement of technology in food processing and logistics, the new prepared dishes...
Proceedings Article
Discussion on How Personal Factors Can Affect English Learning Motivation of Senior High School Students in China
Jinxin Xue
English learning performance can be highly influenced by students’ learning motivation, which is a kind of positive psychological state making students keep learning. The learning of English in senior high school in China mainland is a long-term process. Students’ performance of this schooling level...
Proceedings Article
A Study of Information Hiding Algorithm Based on the Human Vision
J. Deng, Y. Zhong, Z.H. Wei, G. Wei
After studying how to embed the secret message into digital pictures by taking advantage of the gray scale sensitivity of human eyes, this paper discusses an improved LSB algorithm for information hiding algorithm, which is a typical algorithm for hiding secret message. The improved algorithm analyzes...
Proceedings Article
Impact of Outward Foreign Investment on Home Country Employment
Yao Yao
Outward foreign direct investment has been growing fast in China over the past decade. Outward foreign direct investment influences home country employment through substitute effect and supplemental effect. This paper analyzed the mechanism of how outward foreign direct investment changes home country...
Proceedings Article
Research on the Guangdong-Hong Kong-Macao Airport Group: International Experience and China’s Path
Zini Chen
Constructing the Guangdong-Hong Kong-Macao Greater Bay Area into a world-class Greater Bay Area is a significant strategy for China. In this context, how to rationally allocate air traffic resources in the Bay Area has become an important issue. Based on the analysis of the significance of constructing...
Proceedings Article
The High-Scope Curriculum Support for Early Childhood Development –Take Active Learning in Young Children as an Example
Zhiqi Cai
This paper introduces the origin of the High-Scope curriculum from the beginning of the later development of the curriculum model. Then, it introduces what is High-Scope curriculum’s Key Development Indicators and ‘learning round’, and how they support the development of the core of active participatory...
Proceedings Article
Optimizing Supply Chain Dynamics for Competitive Advantage in the Tea Beverage Industry: A Case Study of MIXUE Ice Cream & Tea
Yicheng Zhou
This study utilizes MIXUE Ice Cream & Tea as a case study to investigate how emerging tea beverage enterprises can establish sustainable competitive advantages with a focus on supply chain management. Through the application of Resource-Based View (RBV) theory and SWOT analysis, the 2024 annual report,...
Proceedings Article
Study on Multimodal Video Driver Applying in Flipping Classroom in College English Audio-visual-oral Mode
Fanmei Yao
This article explores Higher Education institutions to undergo flipped classrooms which are transformation, shifting the educational focus from the traditional and passive lecture-based teaching to an active engagement of students. Apply multimodal video driving mode to improve college students English...
Proceedings Article
Innovation & Entrepreneurship “Regenerate” A Fashion Entrepreneur Has a Flair for Fighting Poverty
Zuer Wang, Ziou Dong
This Work, titled ‘Innovation and Entrepreneurship -- Regenerate’, describes the start-up of an eco-friendly clothing brand, ‘Regenerate’, its future direction and suggestions. Paper identifies the suitable business partners for the brand by analyzing its strengths and weaknesses and different business...
Proceedings Article
The Language Ideology in Chinese English Lesson Planning and Implications for Future EFL Intercultural Teaching Approaches: A Mixed Method Study in Shanghai
Na Xiao
With the continuous development of internationalization, China has been emphasizing the integration of intercultural competence into foreign language classes, but there is currently a lack of clear guidance on how to teach intercultural competence in high school English courses. This research focuses...
Proceedings Article
Analysis of Online Reviews of Tourists in 5A Scenic Spots Located in Sichuan Province based on Text Mining
Qinglin Luo, Sheng Zhong, Zhaocai Li
How to efficiently process and analyze online reviews of tourists has become one of the key issues for tourism operators today. This helps to identify user concerns and emotional tendencies to a large extent. More importantly, the knowledge gained from data mining can be used to improve the services...
Proceedings Article
Research on Establishment of Teaching Quality Assurance System in Independent Colleges
Hua Tao
In recent years, non-government funded education in our country has achieved rapid development. Independent college is an important force in higher education of our country, so a growing number of scholars pay close attention to teaching quality assurance of independent colleges. This article attaches...
Proceedings Article
Study on the Measure of Culture Conflict of Transnational M&As based on Time Latitude
YongAn Zhang, QingHua Wang
Firstly, based on the concept of culture conflict of transnational M&As, quantitative indicators of culture conflict of transnational M&As were determined. Secondly, so as to calculate the value of the culture conflict, the indicators were quantified, then how to measure the overall value of culture...
Proceedings Article
Social Support and Subjective Well-Being: The Critical Role of Mediator
Yuxin SHANG
Social support is essential for subjective well-being. Current evidence indicating that social support has powerful positive influences on our subjective well-being. It should be noted that mediators existing within the individual level, the relationship or family level, and the social level could exert...
Proceedings Article
The Study of Toys R Us’ LBO Failure
Shenzhan Li, Xinran Liu, William W Tan
Toys “R” Us used to be one of the biggest international juvenile production firms. However, it continually lost its dominant role in the juvenile market and finally declared bankruptcy in 2018. Through studying Toys “R” Us’ financial statement and navigating the strategies it used for improving selling...
Proceedings Article
Research on Two-Stage Model of Project Risk Assessment Based on Knowledge Discovery
Liwei Zhang, Dandan Zhao
Risk assessment is the most difficult and most time-consuming process of project risk management. In the complex and volatile market environment, the project risk is more difficult to predict. Although numerous projects which have been completed provide much valuable knowledge for reference, it has not...
Series: Advances in Engineering Research
Proceedings Article
Establishing Evaluation Index Systems of Product Selection in Online Group Buying
Ranzhe Jing
With the rapid development of electronic business, many online group-buying websites emerged, these websites provide products or service to customers with a discount. What kinds of products can increase customer purchasing intentions still an austere fact in the face of competition for the managers of...
Proceedings Article
The design of Vehicle Low-speed intelligent braking system
Fanbiao Bao, Baoshan Huang
This document explains and demonstrates how to prepare your camera-ready manuscript for Trans Tech Publications. The best is to read these instructions and follow the outline of this text. The text area for your manuscript must be 17 cm wide and 25 cm high (6.7 and 9.8 inches, resp.). Do not place any...
Proceedings Article
Social responsibility of media in the communication of public issues in the Internet era
Mengxi Zhang
With the rapid development of information technology and the rise of social media, network media has become the main channel for people to obtain information and participate in the discussion of public issues. Network media shoulders an important social responsibility in the dissemination of public issues....
Proceedings Article
The Influence of the Maxim of Manner in Second Language Acquisition
Siyan She
Conversational communication is an effective approach for developing the Second Language Acquisition (SLA) process, in which effectiveness is affected by the cooperative principle. One principle, the Maxim of Manner, relates to how this conversation is carried out. The clarity, proximity, absurdity,...
Proceedings Article
Specified Target Detection and Tracking on Complex Infrared Background
Jingle Sun, Linbo Tang, Baojun Zhao, Qing Liu
In this paper, we analyze the key problems in the tracking of the specified target on the complex infrared background, for example how to judge the polarity of target, how to select the seed of region growing, and how to determine the suitable size of the detection window. We propose a reasonable solution...
Proceedings Article
A Contemporary and Comparative Study of English and Chinese Palindromic Structure
Siqi Yi
Palindromes have a long history as a rhetorical device and word game in various cultures. This paper analyzes the popularity, development trends, and significance of contemporary palindromes in English and Chinese contexts, especially in the Internet era. The paper compares the formation mechanisms and...
Series: Advances in Engineering Research
Proceedings Article
The Research of Agricultural Expert System based on IOT
Bing Fu
Agricultural expert system has been widely used in developed countries, but these cutting-edge technologies have not been universal used in the China's agricultural production, because terminal equipment is inconvenient to carry and complicated to operate for farmers. Under this situation, this thesis...
Proceedings Article
Research on Innovation System Building for the Scientific Research Management in Colleges and Universities Under the New Circumstances
Yu Xi
Scientific research management, as an important component of high school management, is an important factor influencing the development of colleges and universities. How to realize managerial innovation, formulate correct development planning, and increase the standard of scientific research are questions...
Proceedings Article
Research and Implementation of smooth transition strategies --- IPv6 tunnel technology
YaFang Lou, YongBing Xu, ZhiJun Yuan
IPv6 has a massive address ,multicast ,neighbor discovery, auto-configuration, service quality, removable and many other new features, as the core technology of the next generation IP( Internet Protocol). IPv4 to IPv6 transition is imperative. This paper discusses how to achieve a smooth transition from...
Series: Advances in Engineering Research
Proceedings Article
Research on real time 6DOF robot localization based on visual and inertial fusion
Xinfang. Zheng, Yongxiang. Guo
In this paper, first of all, how to realize the real-time positioning of the robot by the inertial sensor was discussed. Secondly, how to realize the real-time positioning of robot by visual sensor was discussed and researched deeply. Finally, combined with low-cost inertial measurement unit (IMU) in...
Proceedings Article
Construction of the Field of Children's Literature in the New Media Era
Mingxiu Ding
ChildrenÕs literature, as a kind of cultural products for children, is under all-round impact in the context of new media era. With changes in children's psychology, aesthetic appreciation and acceptance methods, children's literature writers should grasp these changes to construct field for current...
Proceedings Article
Research and Design of Hotel Management Mode under the Condition of Information
Xipeng Yang
In the hotel industry more and more intense competition today, to talent showing itself in the market competition, has become the goal of each hotel operators. The hotel how to improve the quality of service, the management ability is more important. So in the information technology nowadays, the use...
Proceedings Article
Current Situation and Research of the Asset Securitization of China
Bofan Jin
Since China began the pilot asset securitization from 2005, its development has been slow and fluctuating. The most serious crisis affected by the U.S. subprime mortgage crisis forced the pilot breakdown for a long period. How to develop China's asset securitization is the core issue of China's finance....
Proceedings Article
User Behavior Modeling Research Based on Group Level in Social Networks
Xie Feng, Wanli Zuo
Human behavior, due to its complexity, makes exploration of human behaviors very important and interesting. It is also because of the high complexity of human behavior, how to find and reveal the objective law has long attracted the research interest of scholars from sociology, psychology, economics,...
Proceedings Article
Research on wind field calculation method category
Qiuyun Mo, Junjian Shi, Shunkang Yan, Fei Deng, XiChang Liu, Yongqing Yin
As the most important factor for the efficiency of wind power equipment, the wind also is an important guarantee during their work. For the key technology of the research on wind power equipment, how to simulate the wind precisely have been concerned more and more widely. This paper analyzes lots research...
Proceedings Article
Research on Challenges and Countermeasures of College Students' Ideological Education in the New Period
Chiping Li
With the arrival of the era of knowledge economy, the development of China’s higher education has entered a new phase, the scale of university education has expanded rapidly, and the management system reform has gradually deepened. Under the new situation, the ideological education work in colleges and...
Proceedings Article
Media Assisted Cooperative Learning Presentation on Improving Learning Outcomes Students in the Traditional Bun Course
Trisnani Widowati
Demands in 21st century HR competencies that emphasize communication and collaboration skills as well as mastery of digital technology. The learning process is the best means to build and shape various abilities, skills and competencies of students to be able to compete in the world of work. The use...
Proceedings Article
Study on Risk and Prevention of Retail Enterprise-Oriented Supply Chain
Xinxiang Huang, Lei Zhang
With the continuously developing of supply chain mode and management idea, it becomes chief point that how effective cooperation with the supply channels of each enterprise for the most active retail trade of our consumer market. The implementation of supply chain management can solve this problem effectively....
Proceedings Article
Analysis on the Strategies for Cultivating Kindergarten Teachers' Art Education Skills
Xiaolei Zhang
With the continuous reform of education, the Ministry of Education has attached more importance to basic education for infant children. Kindergarten education is the enlightenment education in true sense for learning of infant children. The current teaching work pays more and more attention to all-round...
Proceedings Article
The Impact of Digital Transformation on the Total Factor Productivity of Manufacturing Firms: The Mediating Effect of Dynamic Capabilities
Diandong Zhang, Sheng Zhao
The 14th Five-Year Plan for the Development of the Digital Economy issued by the China State Council emphasizes the importance of digital transformation in improving total factor productivity and promoting high-quality economic development. An empirical investigation of how digital transformation affects...
Proceedings Article
Study on Fine-Grained View Mining based on Network Subjective Text
Liping Wang, Yanling Liu
With the rapid development of e-commerce and social media, Internet users can express their own subjective comments for commodities including online news current affairs, public figures and personal experience, including a variety of subjects and objects. Such information includes user reviews of subjective...
Proceedings Article
Application Study of CDIO Engineering Education Model in Civil Engineering Materials
Yanhua Zhou
CDIO engineering education model is the latest achievement of engineering education reform in recent years. And it is established with 4 years of exploration and research by the multinational research organization, including Massachusetts Institute of Technology and other 3 universities. It is a new,...
Proceedings Article
The Dilemma and Countermeasures of the Realization of Rural Old-age Right in Qinba Mountain Area Against the Background of Rural Revitalization Taking Z Village, W Town in L City, Sichuan Province as an Example
Haibo Zhou, Ying Liu
The strategy of rural revitalization put forward at the 19th CPC national congress is a major decision and arrangement made by the party for the work related to agriculture, rural areas and farmers. However, with the acceleration of the aging trend of China's population, old-age care of the rural elderly...
Proceedings Article
A Survey on DoS/DDoS and ARP Spoofing Attack Solutions in Software-Defined Networks
P. Shanmugaraj, K. Karthick, G. M. Muralikumar, R. Meena, S. P. Parthi Sarathi
Software Defined Networking (SDN) is an innovative networking technique that separates the data plane and control plane, enabling more effective traffic forwarding and centralized network administration. But the centralized nature of SDN also makes it vulnerable to a variety of attacks, the most prominent...
Proceedings Article
Discussion on College Education Management
Chunfu Yang, Dongliang Yang, Weihong Min
Along with the deep reform of college, there are new requirements on college education management. The authors come up with a glittering array of countermeasures and suggestions to dig into the problems of college education, and scientifically improve the quality of college education, aiming to carry...
Proceedings Article
The Dissemination Strategy of the British National Image in China from the Public Account of "UK Now"
Xinrui Li
The continuous development of new media technologies has resulted in a diversity of communication methods and a wider range of communication. When communicating with new media, the multi-angle dissemination of national image should first consider the multiple dimensions that influence the national image....
Series: Advances in Engineering Research
Proceedings Article
The Study on Color Design of the Interior Space in the High School Library
Hui Liu, Fei-Hu Chen
Color plays a significant role in the interior space design of high school libraries. From the perspective of the color’s influence on library users, this study analyzes how the scientific use of color can provide readers with high-quality reading atmosphere and explores the new development trends of...
Proceedings Article
Implementation of Performance Appraisal System in Public Sector: New Line Managers’ Perspective
Indah Fitriana Astuti, Riani Rachmawati
Performance appraisal in an organization is a way to measure the actual achievement of performance compared to targets or goals that are determined regularly. Performance appraisal affects employment prospects, educational possibilities, compensation, and interpersonal interactions. This study employed...
Proceedings Article
Governance of Illicit and Gray Industries on the Internet in the Context of Common Prosperity
Tao Wang, Guangxuan Chen, Shanshan Jiang
In the current information age, the Internet has become a vital driver of socio-economic development. However, it has also given rise to a series of black and grey market activities online, posing new challenges to social governance and public security. With China’s full-scale advancement of common prosperity,...
Proceedings Article
Cultivation of High-quality Teachers of Business Japanese in Adaption to the Transitional Development
Ya Zhang
Business Japanese major is an applied subject that combines theory and practice. The teachers of this major must have solid knowledge of Japanese language, comprehensive business trade theory and rich practical work experience. However, there are many problems in the faculty of the business Japanese...
Proceedings Article
The Study of Modern College Students Employment Guidance Curriculum
Shaoxun Tang, Mingli Sun
It is very important to establish the employment guidance course of college students. On the one hand, it can improve the comprehensive ability of college students 'employment and can help them to achieve the goal of career planning. On the other hand, college students' employment guidance course of...
Proceedings Article
How to Revitalize China Time-Honored Brand through Marketing
Yuhan Liu
“Laozihao”, also known as China time-honored brand is the emblem of traditional Chinese commercial culture, which has a huge influence on Chinese people. Faced with the influx of foreign brands and the fierce competition from domestic rivals, the century-old home brands have experienced survival crisis....
Proceedings Article
Learning German Through Traditional Dance
Raden Roro Dyah Woroharsi Parnaningroem, Fahmi Wahyuningsih, Lutfi Saksono, Suwarno Samsul
The world is still not 100% free from Covid-19. Therefore, face-to-face learning can take place on a limited basis or a hybrid or online system. However, the teaching and learning process must continue. The State University of Surabaya also experienced the same thing. For this reason, lecturers must...