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Proceedings Article
Research On The Influence Of Advertisement Positioning On Brand Shaping
Ya Xiao, Fei Teng
Advertising is an effective way of sales promotion. Proper advertisement positioning plays an important role in brand shaping and promotes the brand’s value. At the same time, incorrect positioning will destroy brand image.Advertisement positioning theory and practice are investigated. And some elements...
Proceedings Article
Learning Together (LT) Methods of Cooperative Learning Approach in Making Accessories for Intellectual Disability
Ni Nyoman Fefi Suciarthasih, Effendie Tanumihardja
The study aimed to describe the Learning Together (LT) Methods of Cooperative Learning Approach in making accessories including the implementation, the production of patchwork headbands, and the findings the learning approach on mild intellectual disability. This Classroom Action Research used an action...
Research Article
Predictors of Ramadan fasting during pregnancy
Lily A. van Bilsen, Ary I. Savitri, Dwirani Amelia, Mohammad Baharuddin, Diederick E. Grobbee, Cuno S.P.M. Uiterwaal
Pages: 267 - 275
Although the health effects of Ramadan fasting during pregnancy are still unclear, it is important to identify the predictors and motivational factors involved in women’s decision to observe the fast. We investigated these factors in a cross sectional study of 187 pregnant Muslim women who attended antenatal...
Proceedings Article
The Research on the AI Potential Application in Exhibition and Conference Communication
Lisha Xu
This paper will predict the future of AI application in exhibition and conference communication and give advice on how practitioners in China can use AI to carry out their work. AI brings the industry of exhibition and conference both impact and change which includes supporting AI recommendations for...
Series: Advances in Engineering Research
Proceedings Article
An Algorithm of Filtering Noises in Multi-beam Data Based on Rolling Circle Transform
Jian Dong, Rencan Peng, Binbin Li, Zhu Wang, Liwei Wang
After having analyzed the disadvantage of existing automatic filtering algorithm, which means deleting the micro morphology or obstacle caused by devilishly pursuing the smoothing effect of artificial filtering method, aims at Ping as the processing cell of multi-beam bathymetric survey data, and by...
Proceedings Article
From Village to Knowledgement: Ethical Development of Al Wasliyah
Mr. Warjio, Heri Kusmanto
Islamic mass organization Al Wasliyah is known as an organization that play an important role in the development in Indonesia. As a native Islamic mass organizations in North Sumatra, the role of Al Wasliyah is supported by the ethics of development that became its identity. This paper will explore how...
Proceedings Article
Development of Information and Technology Platform for Optimal Design of Heating Systems
Valery Stennikov, Evgeny Barakhtenko, Dmitry Sokolov
The paper presents a new methodological approach to development of information and technology platform for optimal design of heating systems. The methodological approach consists of the following components: basic principles of platform development; an architecture of the information and technology platform;...
Proceedings Article
The Influence of Dance Education Values "Nawung Sekar" to the Development of Emotions and Dance Learning Achievement of SLBN Pembina Yogyakarta
Renowati Nurvita, Nurvita Setyarini, Tri Hartiti Renowati
This study aims to determine the influence of Dance Education Values "Nawung Sekar" to the Development of Emotions and Achievements Learning Dancing Students SLB N Pembina Yogyakarta. The approach in this study is quantitative. Subjects in this study consisted of female students with mental retardation....
Proceedings Article
The Universality and Uniqueness of Proverb and Its Impact on Translation
Syahron Lubis
As a linguistic resource, proverb functions to show facts, human socio-cultural experiences and to give advice to human beings about life. It is very common that a proverb used in one culture is also used in other cultures with similar meaning but generally in different linguistic form (structure and...
Proceedings Article
A Creative Construction Model of Language Acquisition in Linguistic Politeness for Elementary School Children Character Education
I Wayan Rasna
This study aimed at finding out a creative construction model in linguistic politeness for elementary school children character education and an approach that needs to be used. The population were elementary school children in Bali based on the traditional social structure. Hence, the sample was selected...
Proceedings Article
Development of Material Learning Based Multimedia for Early Childhood Inclusion Education
Indryani, Nimoda Musnir, Syarif Sumantri
This study aims to develop learning materials based multimedia for Early Childhood Inclusion Education courses as the development of a multimedia learning model for student based on early childhood education.Method of research is R n D, development model used was the Merger of Dick & Carey, Borg & Gall...
Proceedings Article
Intercultural Competencies for Education and Training the Prospective Music Teachers
Yudi Sukmayadi, Sandie Gunara
This paper is the result of a preliminary study aimed at designing intercultural competence models for education and training of music teacher prospective. This design begins with field studies to discover what is needed for music students to be competent and effective to teach in a diverse class. The...
Proceedings Article
The Competitiveness of Regions in the Eastern Indonesia
Ridwan Ridwan, Sarwoko Sarwoko, Nurwiyanta Nurwiyanta, Kartinah Kartinah, Yanuar Saksono
This study aims to map the regionals competitiveness and examine the influence of several factors including health, education, infrastructures, institution, and information and communication technology (ICT) on regional competitiveness, both directly and indirectly through government expenditure and...
Proceedings Article
Risk Analysis and Prevention Countermeasures of Guangdong Laboratory
Xue Lu, Li Sha, Junbo Luo
With the acceleration of the national laboratory layout,Guangdong Laboratory is an important measure for Guangdong Province to strive for the national laboratory landing,and it is an important platform for Guangdong Province to enhance regional innovation capabilities.Guangdong laboratory in Province...
Proceedings Article
Social Representations about Reputation as the Company's Social Capital
Svetlana Gurieva, Svetlana D. Gurieva, Ludmila G. Pochebut, Vera A. Chiker, Tatiana G. Yanicheva
This research work covers issues related to social representations of reputation and the main principals of foundation the reputation. The study involved 479 people. The objective of our research is to study the socio-psychological representations of reputation in the context of the organizational culture...
Proceedings Article
Development of Methods of Teaching English in Russia: Chronological Survey and Analysis
S.V. Nikroshkina
The article gives the chronological retrospective into methods of teaching English in Russia. The author dwells on the main principles of various methods under study. Special attention is paid to the communicative method. The advantages and disadvantages of various methods as well as their effectiveness...
Proceedings Article
xamining XBRL Early Adopters: A Study of Determinants and Value Relevance
Fauziah Muchlis, Maretha Primadyan, Elvia R. Shauki, Vera Diyanty
In 2015, Indonesia began implementing XBRL as one of its financial reporting formats. Based on the technology organization environment (TOE) model and signaling theory, this study examines the factors that determine early adopters in the early phase (2015 and 2016) of XBRL in Indonesia. Furthermore,...
Proceedings Article
Interval Type-2 Fuzzy Systems as Deep Neural Network Activation Functions
Aykut Beke, Tufan Kumbasar
In this paper, we propose a novel activation function, namely, Interval Type-2 Fuzzy (IT2) Rectifying Unit (FRU), to improve the performance of the Deep Neural Networks (DNNs). The IT2-FRU can generate linear or sophisticated activation functions by simply tuning the size of the footprint of uncertainty...
Proceedings Article
Research on the Coordinative Development of Interactive Design and Local Traditional Culture Communication
Heng Ji
In the context of artificial intelligence, big data and the interconnection of everything, the communication of local traditional culture is at risk of stall. In the process of ensuring the sustainable development of local traditional culture, interactive design technology is actively adopted to establish...
Series: Advances in Engineering Research
Proceedings Article
Identification Of Micro, Small, And Medium Enterprise Technology (MSMEs)
Dian Prihardini Wibawa, Muhammad Tanggung, Maya Yusnita, Christianingrum
Micro, Small aand Medium Micro Enterprises (MSMEs) in Pangkalpinang still have a low competitiveness. One of the causes of low competitiveness due to low utilization of information technology. In order to improve the competitiveness of MSMEs, it is necessary a study to identify the condition of information...
Proceedings Article
The Impact of Oil Price Shocks on Stock Markets
Ting Li
This paper investigates the impact of oil price shocks on stock returns in China and the U.S. Oil price shock is decomposed into three different structural shocks using SVAR model. The effects of oil price shock on stock returns are analyzed employing impulse response function and variance decomposition....
Proceedings Article
Strategic And Tactical Planning In The Management Of Financial And Economic Security Of Enterprises: Financial Component
Tetiana Gogol, Valentin Nekhai, Vadym Kolotok
Transformation of the national economy, as a response to the latest developments in the global economy, which are characterized by various controversial and unexpected processes, requires revaluation and consideration of adequate tools of financial and economic security policy for enterprises, including...
Proceedings Article
Formulation Principles and Implementation of Curriculum Standards of International Trade Practice
Bing Xia
International Trade Practice is one of the professional curricula generally offered by business and foreign trade majors in various colleges and universities. As the most important curriculum framework document, curriculum standards act as the key guide for teaching. When setting standards for this curriculum,...
Proceedings Article
Fast Affine Projection Algorithms for Simplified Structure of Multichannel Active Noise Control
Jiaming Liu, Binwen Fan, Fuchen Ding
This article focuses on the application of AP algorithms in active noise control systems. The active noise control system is a real-time tracking noise signal, which is then cancelled with an opposite signal to achieve noise reduction. Therefore, the active noise control system requires high real-time...
Proceedings Article
Challenges of Men in Early Childhood Education -- Case Study of an American Male Early Childhood Teacher
Yan Yang
Early childhood education is recognized as a gender-atypical occupation for men, so men who choose to teach at this level are often under public suspicion and scrutiny. This paper focuses on the experiences of an American male early childhood teacher for an in-depth understanding of the nature of his...
Proceedings Article
The Grammaticalization of “dao” in Mandarin Chinese
Hong Li
An examination to dao (arrive) in different syntactic environments helps to reinforce the multi-functionality of Chinese verb dao and the grammaticalization of it. Examples from Chinese suggest that 1) dao has changed to a preposition in Dao-NP-VP when V is lai (come) or qu (go); 2) dao is still a verb...
Proceedings Article
Rimpu and Symbolization of Female Identity in Bima Community
Risca Ariska Ramadhan
This study discusses about the symbolic meaning of rimpu as a symbol of female identity in Bima community. The study focuses on Bima community especially in Donggo village. The subjects of the study were religion leaders, society leaders, and native people of Bima community. The data are collected through...
Proceedings Article
Driving Mobile Game Engagement: Factors and User Metrics
Namira Chaldea, Rambat Lupiyoadi
This study aims to identify methods to drive engagement with a mobile game by exploring the factors that affect engagement through a literature review and in-depth interviews with experts, and applying Exploratory Factor Analysis. The data are collected from a survey of mobile game players of CV.X, a...
Proceedings Article
The Determinants of The Sustainable Slum Beautification Program
Adinda Christina, Joko Adianto, Rossa Gabe, Lita Barus
This study aims to understand the determinants of the sustainable slum beautification (SB) program in Indonesia. The SB program has emerged as one of the successful slum improvement programs. However, many slum settlements in Indonesia failed to achieve the expected result. This indicates that the issue...
Proceedings Article
The Difficulties and Solutions of Primary School Teachers' Action Research
Shun-Ho Wang
In view of the fact that action research has received the attention of the education community in recent years. This paper observes and explores the doubts and difficulties of primary school teachers when applying action research to pursue professional development. First of all, it talks about the four...
Proceedings Article
The Improvement of E-administration in Indonesia : An Analysis Based on U Theory and Quintuple Helix
Ayuning Budiati
E-administration in Indonesia has an important role in public service deliveries. It is more efficient, effective, transparent and accountable by using e-administration. However, lack of infrastructure, leaders commitment in an integrated way in all areas in Indonesia, human resource e-literacy and bureaucratic...
Proceedings Article
The Innovative Mechanism of College Students' Mental Health in the New Era
Min Xu, Quanhui Wu, Hairong Zhu
With the development of the times, the mode of mental health education has changed from helping others to educating people. The traditional working mechanism of mental health has been unable to meet the new tasks and requirements of college students' mental health education in the new era. Therefore,...
Proceedings Article
Learning success factors for university students in context of digitalization in education
S.V. Kosovskikh, L.N. Filonova, N.F. Usynina
Due to rapidly changing modern world technologies, the employers, when hiring the university graduates, enquire not merely into the level of their professional knowledge, but also a predisposition toward learning, potential successfulness, capabilities and actual abilities. Currently, due to digitization...
Proceedings Article
Divergent tasks as a means of developing the creativity of younger students
Nisred Gasharov, Heyrullah Mahmudov, Dibirasulav Nurmagomedov, Elmira Ramazanova, Nasrudin Magomedov
The article reveals the possibility of developing creativity of younger students using divergent tasks in the educational process. We have developed a methodological approach to the formation of creativity among younger students in the process of their learning to solve divergent tasks and the purpose...
Proceedings Article
The Impacts Social Mobility of Dayak Segandu Tribe Children on Technology Utilization in Relation to the Empowerment of Good Citizens
Iim Siti Masyitoh
The development and rapidity of technology is always in line with the development and level of human needs in order to sustain their life. Every human being has the ability to use and utilize technology in order to have better life, to solve problems, and to connect with other people. In addition, technology...
Proceedings Article
Characteristics of Compound Words in 'Loloda' Language
Maklon Gane, Wakit Abdullah, Dwi Purnanto
The purpose of this study was to describe the morphological process by compounding in LL as a member of the North Halmahera languages group in North Moluccas. The sources of data in this study are group of word(s) (clauses and sentences) that contain compound words. This study is morphological process...
Proceedings Article
Identified Characters, Dialogue of Ethnicity in Indonesia Animated Film
Yully Ambarsih, Imam Santosa, Hafiz Azis Ahmad, Irfansyah Irfansyah
Diversity in animated film shows clearly in the film Adit Sopo Jarwo. It will show how an inter-ethnic group relates to each other. This film has the desire to demonstrate equality through the interaction of the characters. In these characters, the public features are clearly shown, through their ethnic...
Proceedings Article
Development Pattern Research on Urban and Rural Transportation Resources Integration
Yiming Zhou, Qingge Pang
The development on urban and rural transportation resources Integration is the new trend in urban and rural transportation supporting economic and social developments; it is also the important way in promoting urban and rural public service equalization. This paper analyzes and studies 5 development...
Proceedings Article
Exploration of Flipped Classroom Teaching in College English Based on WeChat Platform
Qiqi Liu
With the reform of teaching theory in recent years, the idea of flipping classroom has gradually been accepted by the Chinese education community and gradually entered our vision. The most important change in flipping the classroom is to change the time inside and outside the classroom and transfer the...
Proceedings Article
Environmental Accounting Information Disclosure in Steel Industry
Ran Liu
The main body of environmental accounting information disclosure in China is listed companies, and the steel industry is one of the 16 heavily polluted industries. Steel listed companies in Shanghai and Shenzhen stock markets are taken as examples for analysis and discussion in this paper. The relevant...
Proceedings Article
Evaluation of Student Selection Test Model of Sports-Specific Class
Tri Hadi Karyono, Abdul Alim
The objective of this study was to evaluate the students' selection test model implementation of Sports-Specific Class (Kelas Khusus Olahraga-KKO) of Junior and Senior High School in Yogyakarta. Survey research method was used in this study. The respondents of this study were administrators (superintendent...
Series: Advances in Engineering Research
Proceedings Article
Influence of Plasticizer Introduction Method on the Efficiency of Cement Suspensions
M.S. Saidumov, T.S-A. Murtazaeva, A.Kh. Alaskhanov, M.S-M. Khubaev, R.S-A. Murtazaeva
The paper studies the influence of composition and technological factors on rheological indicators of concrete mixes modified by various chemical additives. The rheological and water-reducing efficiency of super- and hyper-plasticizers in cement suspensions depending on their addition procedure was studied....
Proceedings Article
Research on Inventory Cost Control of China Resources Vanguard
Li Yangyan
This paper takes the inventory cost control of chain supermarket as the research topic. By reading relevant theoretical knowledge about cost control and inventory management, combined with domestic and foreign scholars' research on inventory cost control, it makes the summary from practical application....
Proceedings Article
Training of “Set” Thinking Mode in Traditional Theory Composition Teaching
Ren Weixin
The most important thing in music creation is the cultivation of thinking mode and personal consciousness, that is, how to use rational techniques to properly express the perceptual "motives". The author believes that the accumulation of these emotional "motives" should be slightly quantized. In this...
Proceedings Article
Research on the International Carbon Emission Trading Mechanism
Ming Zeng, Shiyu Meng, Zhuhan Long, Liyi Tian, Chenjun Sun
Carbon emissions trading is an important part of international environmental cooperation. It is also a comparatively novel applied research field of environmental economics and institutional economics in international trade. The existing carbon trading mechanisms mainly have problems such as cost-efficiency...
Proceedings Article
The Image of Sundanese Culture City: The Phenomenological Study on Public Relations of Local Government in Purwakarta District
Dyah Rahmi Astuti
This research is about the image of the City District Government Sundanese culture in Purwakarta. A positive image not instinctive, but there are PR efforts through its activities, it is intended to establish a good relationship with the surrounding community. Efforts are being made fairly Purwakarta...
Proceedings Article
Procalcitonin in Children with Relapsing Steroid- Sensitivenephrotic SyndromeA 14-year Retrospective Study
Dian Ismawardani, Oke Rina Ramayani, Yazid Dimyati, Zulfikar Lubis, Atan Baas Sinuhaji, Rita Evalina
Abstract—Sensitive-Steroid Nephrotic Syndrome (SSNS) is the most common chronic glomerular disease in children with high incidence of relapse. Infections were statistically significant risk factors for recurrence in SSNS. Current findings suggest that procalcitonin (PCT) may not only be a valid marker...
Series: Advances in Engineering Research
Proceedings Article
The spatial spillover effect of High speed railway on the Beijing-Shanghai HSR economic zone
Gongding Wei, Xuemei Li
Based on the 57 prefecture-level cities and three municipality (Beijing, Tianjin and Shanghai) in the Beijing-Shanghai high-speed rail economic zone over 2006–2016. We establish traditional the ordinary panel model and the spatial lag fixed model, in order to investigate the spatial spillover effect...
Series: Advances in Engineering Research
Proceedings Article
STRENGTH ANALYSIS OF KINKED CURVE PLATE USED AS ELEMENT OF SYSTEM OF DEFORMERS IN SOIL CULTIVATORS
M.A. Bandurin, A.A. Mykhailin, V.V. Nefedov
The existing soil cultivators have a number of shortcomings. The authors suggest calculation for elements of the system of deformers in soil cultivators represented as plates with kinked curves. The paper explores a possibility of lengthening of horizontal elements of the system of deformers in rack...
Proceedings Article
Farmers’ Understanding of Organic Agriculture Practices
Mr Sutawi, Indah Prihartini, Daroe Iswatiningsih
Organic farming is a new way to increase agricultural production, food security, human and environment health, and empower farmers. This study aims to: (1) Analyze farmers' knowledge of organic farming systems, and (2) Analyze farmer's assessment of organic farming practices. The research was conducted...