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5916 articles

The Effect of Advertising on Customer Engagement (Study of Ad Oronamin C in Generation Z)

Mitha Daven, Wulan Purnama Sari
Advertising on YouTube is a familiar marketing tool for consumers to see. Social media is a platform that is easy to access using the internet network. One of the platforms that is often used by generation Z children is YouTube. Everyone can easily use the YouTube app to view the videos they like. Oronamin...

Experimental Research Based on SPOC Mixed Teaching Model--Take the “Teaching and Research of Mathematics in Primary Schools” as an Example

Qingyue Zhang, Jipeng Zhang
SPOC is a school-based teaching mode of MOOC courses, which is a small-scale restricted online course formed by setting access conditions. The teaching mode based on SPOC can make up for the disadvantages of offline large-scale classroom teaching and single paper assessment. Taking the course of Elementary...
Proceedings Article

IoT Integrated Smart Donation Box

P. S. Abarna, S. Padma Priya, S. Pavalarajan, M. Gokul, K. S. Vishal
The Donation Box is an idea wherein an automated and safe donation system has been developed using Internet of Things (IoT). IoT refers to devices connected over the internet that enable them to collect and share data. On this system, the user can donate food, grocery, or money using an LCD with three...

Literature Review: The Success of Hypnoteaching Methods in Learning in Indonesia (2017-2022)

Dewi Ermawati, Triyanto Triyanto, Idam Ragil Widianto Atmojo
One alternative to the success of learning in class is using the Hypothecating strategy. Hypnoteaching is known as an approach that combines hypnotic techniques with traditional teaching methods to improve learning outcomes and classroom effectiveness in many ways. This study aims to investigate and...
Proceedings Article

TESLA Stock Prediction Using Machine Learning Models

Suwei Cao
This paper presents a comprehensive comparative analysis of three machine learning models—Linear Regression, Random Forest, and K-Nearest Neighbors (KNN)—for predicting Tesla stock prices using historical data from 2020 to 2024. The study evaluates model performance based on the Mean Squared Error (MSE),...

Chinese Social Orientation in the Preference of Translation Work's Choices

Qi Chen
The paper analyses the preference of translation work's choices according to Yang. K. S.'s Chinese social orientation theory. A questionnaire on the basis of family orientation, relationship orientation, authority orientation and others orientation were designed and 100 sophomores at a university were...

Clustering Student Understanding Levels In Software Engineering Courses

Martini Dwi Endah Susanti, Rindu Puspita Wibawa
The level of understanding in learning is one of the main things that influence the course of the process of learning activities. Software Engineering is a scientific discipline that addresses all aspects of software production starting from the early stages of system maintenance. In the Software Engineering...

AI Driven Heart Disease Prediction Model

K. Akila, Krupasai Shetty, Mani Raj, Devansh Singh
In today’s era of advanced technology, changes in our daily habits have significantly contributed to a rise in health-related issues, particularly heart diseases. With millions of deaths reported annually due to cardiovascular complications, it has become crucial to focus on early diagnosis and public...

APP Interface Design of Qiang People's Silver Jewelry Based on User Experience

Wanyu Zhang, Mengqian Liu
In order to integrate the strategic thinking of combining "Mobile Internet" and "Productive Protection of Qiang people’s silver jewelry" into the design of APP, an APP interface that is more suitable for mass consumption and aesthetic needs is designed. From the perspective of user experience and cognitive...

Navigating Energy Policy Adoption in SMEs: An ADO Framework Analysis of Barriers and Strategies

Muhammad Fikry Aransyah, Finnah Fourqoniah, Adietya Arie Hetami, Rosyid Nurohman
This study explores the initial impacts of energy policy adoption on small and medium-sized enterprises (SMEs). Utilizing the Antecedents-Decisions-Outcomes (ADO) framework, the research examines how key antecedents regulatory pressures, organizational factors, and market forces influence SMEs’ strategic...
Proceedings Article

Revolutionizing Satellite Communications: A Comprehensive Exploration Of Lora Technology For Enhanced Data Acceleration

Madhavi Mallam, M. P. Yashaswini, G. Reddy Hemantha, M. K. Linga Murthy, Jami Venkata Suman
Recent years have seen major developments in satellite communications, with the goal of increasing overall performance, decreasing latency, and increasing data transfer efficiency. extended-range (LoRa) technology, which is well-known for its low power consumption, extended range, and applicability to...

Multidimensional Analysis of Determinants in the Academic Achievement of Basic Education Learners: Its Implication to Higher Education Institutions

Gladys S. Escarlos, Aprell L. Abellana, Ma. Vivienne S. Salon, Ma. Elena E. Derije, Denis A. Tan, Virgencita B. Caro, Ehlrich Ray J. Magday, Joemar B. Capuyan, Raul C. Orongan
This study is an empirical and holistic inquiry on the challenges and opportunities in the implementation of quality of basic education. It deconstructs basic education based on the statutory policy, the RA 10533 “Enhanced Basic Education Act of 2013, It aims to analyze the determinants of academic achievement...

Convict Rehabilitation Program in Investment Fraud

Kuat Puji Prayitno, Dwiki Oktobrian, Aura Salsabila Ayodya Swastiko, Rakha Nazmi Alfauzan
Investment fraud has increased recently in Indonesia and created victims on a massive scale, such as First Travel, Binomo, and Quotex. Cakrabuana Sukses Indonesia (CSI) occurred earlier than the three cases. The court decided this case in 2017 and immediately had permanent legal force because the two...

An Analysis of the Hot Topics and Evolution of Chinese E-commerce Policy Based on LDA-Word2vec Model

Xiaolu Xia, Jieqin Jin, Fang Zhang
This paper uses the LDA-Word2vec model to identify the hot topics and analyze the evolution of 665 e-commerce policies published in China from 1999 to 2023. It is found that there are obvious life cycle characteristics in the evolution process of China’s e-commerce policy, which can be divided into three...
Proceedings Article

FPGA-Based Deep Learning Accelerators for Healthcare Applications: Current Trends and Optimization Strategies with Intel oneAPI

S. Karthik, K. Priyadarsini, J. Jeba Sonia
The potential for improving healthcare applications has been demonstrated by the combination of deep learning with Field-Programmable Gate Array (FPGA) technology. This work presents an extensive analysis of FPGA-based deep learning accelerators, focusing on their implementation using Intel Arria 10...
Proceedings Article

Infrared Image Segmentation Algorithm Using Histogram-Based Self-adaptive K-means Clustering

Zhiqiang Zhao, Xin Ling, Jian Wu, Xiaoyong Rui
For the problem that the different parameters of infrared imaging equipment and the environment around the target cause the poor robustness of threshold value automatic acquisition method in infrared human target segmentation algorithm, starting from the principle of infrared imagery and connecting with...
Proceedings Article

Thermal Analysis of Thermal Energy Storage System Using Spherical Capsule with and with Out Fins

E. Siva Reddy, R. Meenakshi Reddy, K. Hemachandra Reddy
The aim of this study is to investigate the experimental analysis of the thermal characteritics of a thermal energy storage (TES) unit that combines both sensible and latent heat stored in a bed. A TES unit is created, constructed, and integrated with a constant temperature bath to evaluate the functioning of the storage unit....
Proceedings Article

Online K-Means Algorithm for Background Subtraction

Peng Chen, Beibei Jin, Xiangbing Zhu, Mingxing Fang
Background subtraction is an important step in video processing. GMM algorithm uses Gaussian mixture model to identify moving objects and efficient equations have been derived to update GMM parameters. In order to compute parameters more accurately while maintain constant computing time per frame, we...
Proceedings Article

Heat Energy Balance Test Of Mango Puree Dryer Machine Capacity 5 kg / Day Using A Hot Air Furnace System

K. Ahmad Maulana, Ade S. Margana, Sunanto Sunanto, P. Triaji Pangripto
Mango puree is a semi-finished product processed from mangoes. This mango puree is usually preserved using the freezing method or the method of adding preservatives. But actually this mango puree can also be preserved by the drying method. The advantage of the drying method over the freezing method is...

Digital Marketing and E-commerce of Transportation: A Strategic Study in the Indonesian Market

Syarifuddin Syarifuddin, Ratih Hurriyati, Heny Hendrayati
This study aims to analyze the trends in digital marketing and e-commerce within the transportation industry in Indonesia, focusing on three major companies: Gojek, Grab, and Maxim. Using a comparative study approach through the Systematic Literature Review (SLR) method, this research evaluates the digital...

Yonghui Supermarket’s Challenges and Improvement Suggestions in Digital Transformation

Junrui Chen
Under the background of digitalization, the inherent model of the retail industry has been subjected to a huge impact, and the old giants of the retail industry such as Yonghui Supermarket have appeared unable to adapt to the digital transformation. The purpose of this paper is to analyze the dilemmas...
Proceedings Article

Design and Implementation of Precision Marketing System Based on Data Mining Technology

Na Yang
In view of the low-efficiency marketing problem caused by customer orientation ambiguity in many enterprises’ marketing strategies, this paper studies the calculation of customer value based on the existing customer behavior characteristics data, comprehensive utilization of hadoop data processing software,...
Proceedings Article

Customer Churn Analysis and Prediction in Telecommunication Sector Implementing Different Machine Learning Techniques

Samprit Gowd, Aarati Mohite, Debashish Chakravarty, Sanjay Nalbalwar
Nowadays, a large number of telecom industries are dependent on retaining their existing customer base, as retaining customers is found to be more profitable than acquiring new customers. Due to immensely growing competition in this industry, customers get various choices of services and privileges and...

Construction of fuzzy edge image using Interval Type II fuzzy set

Tamalika Chaira, A. K. Ray
Pages: 686 - 695
In this paper, a novel method to generate fuzzy edges in medical images using the Type II fuzzy set theory is presented. Medical images are normally poorly illuminated and many edges are not visible properly, so construction of fuzzy edge image is a difficult task. Fuzzy edges are not the binary edges...

Responsibilities of Aviation Companies on Passenger Due to Cancellation of the Transporter Ssepting Based on Law Number 1 of 2009 Concerning Flight (Study of Cassation Decision Number 975 / K / PDT / 2019)

Elvinelly, Amad Sudiro
Aircraft as air commercial air transport business entities are obliged to transport people, and / or cargo and post after the agreed transportation agreement. The rights and obligations of both the employer and the carrier are stated in the airplane ticket as one of the agreements. Passenger tickets...

A Review of the Current Status and Development of Using Information Technology and Chinese Character Learning Apps in Teaching Chinese Characters to Foreign Learners

Yufan Zhao
The use of information technology and apps in the field of teaching Chinese characters to foreigners has developed significantly over the past three decades. This paper reviews the current status of the use of information technology and Chinese character learning apps in teaching Chinese characters to...
Proceedings Article

Effect of Nano-ZrO2 on Properties of Room Temperature Vulcanization Phenyl Silicone Rubber

Huan Yang, Qun Gao, Hong-Qin Liang, Chun-Fa Ouyang, Xiao-Ting Ji
In this study, nano-ZrO2, which was treated by silane couple agent, incorporated in phenyl silicone rubber at low concentration ( 3.0%) and cured by Room Temperature Vulcanized (RTV) method. The effects of different additive amount of nano-ZrO2 on the mechanical properties, thermal conductivity and electrical...

Migration policies of the Russian Empire in relation to the Muslims living in the domestic and cross-border regions

P K Dashkovskiy, Е А Shershneva
The article is devoted to the study of the problem of state control over migration processes that took place on the territory of the Russian Empire in the second half of the 19th and early 20th centuries. In particular, the key focus is made on the interior and cross-border regions of the Russian Empire....
Proceedings Article

Analysis of Oral Cancer Detection based Segmentation and Classification using Deep Learning Algorithms

Pullaiah Pinnika, K. Venkata Rao
Oral cancer is deadly cancer which is majorly spread in less and middle-income countries. The early diagnosis of oral cancer may attained through automatic detection of cancerous and malignant mouth lesions. Various researches developed a Machine Learning (ML) method which detects oral cancer from images....
Proceedings Article

Hybrid CNN-GA Framework for Optimized Energy Consumption Prediction in Public Buildings

E. Baby Anitha, U. Kasthuri, E. Nandhini, A. Imran, R. Karthick, K. Kesavan
A hybrid CNN-GA framework for predicting energy consumption of public buildings This study combines the deep learning capabilities of CNN with the optimization strengths of GA to achieve a higher prediction accuracy and execution efficiency in energy consumption forecasting. Utilising the malleable nature...
Proceedings Article

I Love Tacloban App

Syvel Grace O. Cabonce, Lyra K. Nuevas, Dindo C. Obediencia, John Philip S. Macamay, Jessie R. Paragas, Diane B. Remot, Carlo L. Geran
Innovation became important today’s generation. There are new-found technologies to help users to cope with the fast and modern development of technologies. The study “I love Tacloban App” is an Android application that provides information when visiting Tacloban City. Everything the user wants to know,...
Proceedings Article

Text Fragment Recovery Method Based on Imperial Competition Algorithm

Dongyu Guo, Zeyuan Tao
In this paper, a text fragment splicing method based on K-means and Empire competition algorithm is proposed. First, use K-means clustering to find out a piece of paper that belongs to one line; Then, define the edge distance of the paper, and establish a combined optimization model; using the imperial...
Proceedings Article

Smart Music Player with Gesture and Emotion Detection

Siddharth Jadhav, Aftab Shikalgar, Lobhas Paithankar, Ashutosh Kumbhar, Shubham Patel, Trupti Shinde
The main challenge in music listening remains “what to play next?”, despite the plethora of libraries that are available, modern platforms do not take into account real-time preferences, and do so inadvertently by overlooking user mood. To solve this, we created a prototype web app that integrated facial...
Proceedings Article

A Parameter Adaptive Clustering Algorithm Based on Reference Points and Density

Cheng Ouyang, Jun Tan, Jun Yu, ZhiFan Zeng
CURD is one type of clustering algorithm based on reference point and density. This algorithm is similar to DBSCAN in processing arbitrary shape clustering ability and has linear time complexity of K-MEANS algorithm. CURD algorithm needs to set Radius and t, so the whole process of clustering needs manual...
Proceedings Article

Pomegranate Fruit Diseases Identification and Grading

D. Gaikwad, K. Karande, H. Deshpande
India is one of the well-known country in world, in the area of pharmacy specially food horticulture. India pro-duces nearly 5.00 lacks tones/annum pomegranate. Fruit gradation is one of the most vital parts in fruit horti-culture. The project design presented by this paper is from same problematic area....
Proceedings Article

A Novel Adaptive Match Scheme for Parallel Mesh-decomposition in OpenFOAM

Miao Wang, Yuhua Tang, Hongyun Zhang
A parallel multilevel k-way partitioning algorithm is used in OpenFOAM to perform parallel mesh-decomposition. Before the parallel decomposition procedure, mesh has to be pre-decomposed by the Simple method in OpenFOAM. Match-computation for the algorithm’s parallel coarsening phase is based on a kind...
Proceedings Article

Distributed Storage of RDF Based on Clustering

Yonglin Leng, Fuyu Lu
With the wide application of RDF(Resource Description Framework) data, the data volume grows rapidly. Therefore, RDF storage has become a hot research issue in data storage field currently. Distributed storage is an effective way to solve the storage and query of RDF data, and data partition is the premise...
Proceedings Article

Implementation of Discrete Cosine Transform Method in Multi-Group Key Generation in Outdoor Environments

Marsya Sahila, Mike Yuliana, Amang Sudarsono
The rapid growth of Internet of Things (IoT) devices in outdoor environments raises critical concerns about secure key establishment. Conventional cryptographic methods often depend on pre-distributed keys or computationall intensive algorithms, which are unsuitable for resource-constrained IoT nodes....
Proceedings Article

Detecting DDoS attack based on PSO Clustering algorithm

Xiaohong Hao, Boyu Meng, Kaicheng Gu
First, this article analyzes the Application layer Distributed Denial of Service(DDoS)'s attack principle and characteristic. According to the difference between normal users' browsing patterns and abnormal ones, user sessions are extracted from the web logs of normal users and similarities between different...
Proceedings Article

Construction Technology of APP Modified Asphalt for Pavement

Yuqing Yuan, Tao Guo, Haitao Wan, Wei Li
In order to guarantee the APP modified asphalt linoleum bonding properties of level structure between old cement road and surface coating, the construction key technologies has carried on. Some results were obtained. First, the old road surface should be cleaned up. Secondly, the APP linoleum width deviation...

Evaluation of Efficiency of Innovation Development of Russian Corporations

E L Dorzhieva, T K Kirillova
Innovation development is one of the key factors for enhancing competitiveness of the Russian economy. Large corporations play an important role in this process. It is necessary to assess the efficiency of innovative development of Russian corporations. The article aims to study features of innovative...

Supply Chain Shareholding and Audit Risks

Lidan Zhang
This study uses A-share listed companies on the Shanghai and Shenzhen stock exchanges from 2013 to 2023 as its research sample to systematically examine the impact of supply chain equity holdings on audit risk. The findings reveal that supply chain equity holdings significantly increase a firm’s audit...
Proceedings Article

CFD Investigation on Horizontal Tube with Different Inserts

K. Poli Reddy, B. Sreenivasa Reddy, G. S. Guru Dattatreya, K. Krishna Reddy, R. Meenakshi Reddy, G. Venkatesh
Increased heat transfer rates in industrial heat exchangers are the subject of ongoing research. The heat transfer augmented by passive technique and active technique especially at intermediate Reynolds numbers in pipe flow. Passive procedures include inserting various sorts of inserts into tubes. Active...
Proceedings Article

Online Trading System with Reverse Image Search

Marlo R. Abunales, Ma. Windie C. Velarde, Deborah G. Brosas, John Carlo Q. Abella, Lyra K. Nuevas, Sarah Jane L. Cabral
Online Trading System with Reverse Image Search is designed for people to post their items up for trade. Compared to the bartering and trading system in different social media platforms, this system assures traders that all registered individuals have a valid identity, which may avoid bogus transactions....

Global Economic Policy Uncertainty, Liquidity of Hong Kong Stocks, and the A-H Share Price Discount

Guangzheng Zhou
Using data from AH-listed companies and the Global Economic Policy Uncertainty Index from November 2013 to December 2023, this paper examines the impact of global economic policy uncertainty on the liquidity of H-shares of AH companies and, subsequently, the impact on the A-H share price discount resulting...
Proceedings Article

Stock Classification Using PCA and K-means for Value Investing

Runqi Zhang
Value investing relies on identifying stocks with strong financial fundamentals and long-term growth potential. However, with the increasing volume and complexity of financial data, traditional stock classification methods may struggle to efficiently differentiate stocks based on their intrinsic value....
Proceedings Article

Visual Analytics in Healthcare Resource Optimization: A Tableau-Based Case Study in India

S. Karthik, K. Priyadarsini, V. G. Saranya
This study examines the utilization of visual analytics with Tableau to enhance healthcare resource allocation in India. We used Bayesian inference, linear programming, and the Susceptible-InfectedRecovered (SIR) model, along with other predictive analytics techniques, to help hospital management make...

The Impact of Perceived Value on Consumer In-App Purchase Intention of Chinese Mobile Games Market

Xiao Hai, Nusanee Meekaewkunchorn, Chaiyawit Muangmee
With the rapid expansion of Internet users and the continuous growth of China's mobile game user base, it is very important for developers and industry stakeholders to better understand the factors affecting in app purchases. This study uses the PERVAL model to explore consumer attitudes...
Proceedings Article

Numerical Study of the Flow past a Rotating Cylinder at Supercritical Reynolds Number

Q. Yao, C.Y. Zhou, C. Wang
The rapid development of the large-scale equipment promotes the investigation on flow around rotating cylin-drical aerodynamic characteristics at supercritical Reynolds number. In this paper, the flow past a rotating cyl-inder at supercritical Reynolds number has been studied using the computational...

Fandom and Voluntary “ARMY”: Case Study on BTS Fans in Indonesia

Lusia Savitri Setyo Utami, Septia Winduwati
BTS is one of idol boyband from South Korea. They are now known as a global idol after receiving their first Billboard Music Awards in 2017. BTS has a fandom named ARMY, which stands for Adorable Representative M.C for Youth. BTS fans are one of the influential fandoms among other K-Pop fandoms. Their...