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484 articles
Proceedings Article
Study on the Way of Telling the Chinese Story to the Outside World by TV Documentaries in the New Era Taking the Third Season of "Tales from Modern China" as an Example
Juncheng Wang, Qi Guo
How to talk about the Chinese story to the outside world is how to improve the external communication effect of the Chinese story and grasp the impact of overseas markets, politics and the overall environment on this issue. As an important medium for carrying Chinese stories, the TV documentary, in recent...
Series: Advances in Engineering Research
Proceedings Article
Dynamic Society's Information Networks Based on the Complex Network Theory and the Dynamics of Infectious Disease: Part2. Model Testing
Han Xu
The predict communication situation in 2015 is obtained based on the normal distribution of the market share percentage of each kind of information transmission mode. The prediction result is compared with the reality in 2015 then. The comparison result shows that our model have great reliability since...
Proceedings Article
On the Creation Techniques and Artistic Characteristics of Unit TV Dramas in Recent Years
Feifei Xia
In recent years, unitary dramas have received widespread attention, and their contributions and efforts have been made to explore the new era of image expression in dramas. This paper takes the anti-epidemic drama “Together”, the anti-poverty drama “Stone Blossoms” and the drama “Ideal Shines in China”...
Proceedings Article
An Analysis of Politeness Strategies in Sitcom Tetangga Masa Gitu from NET TV
I N Fatimah, Risa Rumetha Simanjuntak
The aim of this research is to figure out politeness strategies which is used by four character in the sitcom. The tool of analysis mainly used is Brown and Levinson^s (1987) theory of politeness. Furthermore, the research method in this study using qualitative method and the writer are gathered the...
Proceedings Article
Evaluation And Customization of TV Drama
Li Yi
Which TV program can catch your attention when you are channel surfing? In this paper, several models are proposed to solve the problem. Our efforts in building these models followed the path below. We establish a judgment matrix to obtain the weight of index using Analytic Hierarchy process (AHP). Then,...
Proceedings Article
Study on the Application of Web2.0 in Advertising Communication
Meigui Ma
The arrival of web2.0 era, prompted the new mode of network operations and new media to be born. For example, the new mode of network operations are marketing2.0, work2.0, search engine and so on. The new media is blogs, mobile phone, online video, and digital and mobile television and so on. Which become...
Proceedings Article
Empirical Analysis on Market Prospect of Video Platform’s PVOD
Jingwen Tan
Premature Video-on-Demand (PVOD) is a value-added service provided by video platform, it allows to unlock TV drama in advance by payment on the basis of membership. In recent years, video platform has gradually adopted PVOD pattern as an important profit-earning channel as the paid online video pattern...
Proceedings Article
Intercommunication Path Between the Novel Paper Drunk and Gold Fans and the TV Series Adaptation
Jiajie Wu
Paper drunk and Gold fans is a 1930s Anti-Japanese War novel by Zhang Henshui, which was adapted into a TV series in 2008. Zhang Henshui’s novels are utilitarian in literary concept and commercial in the market of TV dramas. The novels have a positive impact on TV dramas in terms of language and narrative...
Proceedings Article
Development of the Gradual Brains Stimulation (GBS) Learning Model in Mathematics Learning
Edy Saputra, Rahmy Zulmaulida, Septia Wahyuni, Cut Yulia Dewi
The purpose of this research is to develop a valid, practical and effective learning model that produces a cooperative-based mathematics learning model to improve student learning outcomes and make students more active in learning. This learning model is called Gradual Brains Stimulation (GBS). Researchers...
Proceedings Article
The Influence of Marketing Communication Through #TokopediaWIB TV Show Event on Brand Loyalty of Tokopedia (A Survey on K-Pop Fans)
Sherin Angela, Sinta Paramita
The high competition between marketplaces certainly encourages each marketplace to keep innovating so that despite the many marketplace choices out there, people still use them loyally. One of the ways is by designing a marketing communication strategy. This study discussed one of the marketing communication...
Proceedings Article
Spreading Beijing, Audiovisual Global: On the Application of Regional Elements in the Packaging of Beijing Satellite TV Channel
Xiaoting Li
Nowadays, with the integration of global film and television cultural exchanges, the packaging of Chinese TV channels has been impacted by foreign design concepts and film and television art trends, and the packaging style has lost its distinctive national characteristics and the homogenization phenomenon...
Proceedings Article
Diverse demands—Theme Strategies of Chinese Documentary with Intercultural Communication
Chengjun Zhang
TV documentary with documentary style and humanistic quality is an important path to intercultural communication and effective carrier. Chinese documentary creative vision need to globalization, cultural resources with the strangeness and commonality, who spread the idea of the diverse demands of the...
Series: Advances in Engineering Research
Proceedings Article
Design and Realization of FPGA Based Phonetic Intelligent Home System
Zhuo Wei
This paper aims at designing a set of FPGA based phonetic intelligent home system, wherein this system completely adopts wireless communication technology to avoid rewiring problem and can control home appliances through voice recognition and infrared sensor, thus to phonetically turn on or turn off...
Proceedings Article
Challenge to Transforming the Limitation on Overseas Investment in the Business of Internet Protocol TV Due to the Regulation in Indonesia
Vera W. S. Soemar
Indonesia has advanced to a new technological development era via digital television. The challenged was adopted in 2009 and later on was revised through the Regulation of Ministry of Communication and Informatics Number 6 Year 2017 about the Management of Internet Protocol Television Services (IPTV...
Proceedings Article
Weak Electricity Pipeline Management System Development Based on Seam Framework
Kai Yang, Yiming Li
As information technology and accelerating the process of the network, many companies, schools or government agencies are densely covered with a variety of weak lines, of which both China Unicom's mobile telecommunications network cable has a telephone line and broadcast television Some TV lines. Although...
Proceedings Article
Investigation of the Relationships Between Body Weight, Body Measurements and Testicular Measurements in Saanen Kids
Murat Durmus, Melis Celik Güney
This study was conducted to investigate the relationships between body weight, body measurements and testicular measurements in Saanen kids. For this purpose, 45 male Saanen kids obtained from goats with synchronized births were used. Body weight (BW), body measurements such as withers height (WH), rump...
Proceedings Article
An Analysis of the Popularity of Thai Television Drama in China, 2014–2019
Yaxin Shi
China and Thailand have maintained friendly relations for 45 years since the establishment of their diplomatic relations, and have close contacts in economic, political and cultural aspects. Among them, cultural communication is of more concern to people, and the transmission of TV dramas is an essential...
Proceedings Article
Groundbreaking National Conversation with Cultural Nationalism and Consciousness of Modernity
The Enlightenment of Indian TV Show Satyamev Jayate
Shu Li
This article aims to analyze Satyamev Jayate which was produced and hosted by Bollywood filmmaker and actor Aamir Khan. Satyamev Jataye was a series of TV talk show, which focused on sensitive social issues and national conversation. It was prevailing in India since its premier in 2014 and brought a...
Proceedings Article
A New Fast Algorithm for Image Denoising
Zheng Shixiu, Pan Zhenkuan, Jiang Chunxiao, Wang Guodong
In this paper, the classic TV-L1 model is extended to a hybrid TV-L1 model based on first order and second order derivatives to remove image noises, preserve geometry, contrast and overcome staircase effects. To improve efficien-cy, a fast algorithm based on dual method which is called the Split-Dual...
Proceedings Article
Analysis of Problems Existing in Chinese TV Entertainment Programs and the Countermeasures
Lujun Cao
After more than 30 years of deposit and accumulation, Chinese TV entertainment programs have entered a relatively stable and mature development state, ushered in the golden period of entertainment program development, and been loved and recognized by the broad audiences. However, as far as the current...
Proceedings Article
An Analysis of Cultural Difference between Chinese and American Films and TV Series Under the Guidance of Hofstede’s Cultural Dimensions
Yingreng Tan
As globalization deepens, cross-cultural communication flourishes, leading to a greater interaction between global cultures. Yet, beneath such interconnection lies distinct and entrenched local beliefs and cultures. This difference is particularly evident in varying perceptions, customs, and interpersonal...
Proceedings Article
The Truth, the Goodness and the Beauty in Language Expression Analysis of the Practice of Broadcasting and Hosting Art Talent Training in TV Speeches
Bei Chen
Speech is a social practice of communication function. It is a behavior of person to illuminate sense, deliver insights and express emotions in the use of language symbols on an issue in a particular environment in the face of numerous audiences. It is also called lecture or address. With the rapid development...
Proceedings Article
Analysis of the Image-Building and Costume Design of Host Group of TV Show
Mengmeng Hou
The host image is the most striking visual symbols in TV programs, the subject and orientation of a program can be reflected by the costume of host from a macro point of view, and the character and connotation of the host can be embodied via his costume from micro point of view. At present, the position...
Proceedings Article
Narrative Integration of “Culture” and “Human” in Chinese Cultural TV Programs Taking National Treasure as an Example
Wu Duanli, Chen Weihua
As a breakthrough in Chinese cultural TV programs in the new era, National Treasure highlights the narrative integration of “human” and “culture” in the aspects of “human-oriented” narrative strategy and the consistency between the “star effect” of narrative subject and cultural core. It changes the...
Proceedings Article
The Evolution of Creation Mode of Chinese Web Mini-series: Insights from Media Technology Affordance
Saizi Tang
Web mini-series have formed an emerging type of media in China and attracted public attention and discussion by virtue of their unique narration and aesthetic styles. Development of mobile internet technology has created new demands of mobile scene consumption for streaming media users in China. Considering...
Proceedings Article
Image and Video Restoration with TV/L2-Norm Constraint
Y. Nojima, Y.W Chen, X.H Han
There is a high demand for generating high-quality video and images, which are used for the wide range of applications, such as biometric authentication, medical imaging, and so on. In this paper, we present a video restoration method for generating a high-quality video from a deteriorated or blurred...
Proceedings Article
Research on the Market Positioning Analysis and STP Strategy of Marvel Enterprises
Junxiang Wang
Due to the end of the Avengers series and the withdrawal of Iron Man, Marvel’s most important film and television character, Marvel Studios needs to re-analyze its market positioning and STP strategy research. So far, Marvel Studios has been going through a huge transformation since the end of the Avengers,...
Proceedings Article
Study on the Aesthetics of Han Chinese Clothing Culture in the TV Play "Nirvana in Fire"
Xiaofang Ma
This article takes "Nirvana in Fire" as the research object, analyzes the aesthetic appearance of Han Chinese clothing culture from the perspective of the Chinese clothing dress of the characters in the drama. Thousands of drama costumes have sophisticated modeling. The aesthetics is rigorous. It can...
Proceedings Article
Narrative Strategy and Communication Value of Medical Documentary Program in TV
Taking the Life Unlimited as an Example
Haoyun Rao, Li Zhou
This paper systematically analyzes the strategies in narrative language, narrative perspective and narrative structure of the program Life Unlimited in Hunan Satellite TV, and focuses on the communication value of the program, the author points out that this type of program not only presents the current...
Proceedings Article
Research on the Effectiveness of Improving Ideological and Political Education of College Students in the New Media Environment
Chao Wang, Junzheng Wang
Along with the development of Internet and digital information technology, new media technology plays an irreplaceable role in people's daily life. People live in new media environment all the time. Students as a major new media technology sought after, new media technology to bring them a variety of...
Proceedings Article
Analysis on the Artistic Characteristics and Cultural Context of Huangmei Cross-Stitch
Contemporary Research of Chinese Traditional Handicraft
Jing Zhao
Huangmei cross-stitch is one of the traditional handicrafts of Jingchu area in China. Huangmei cross-stitch, also called shelf cross and cross stitch. Because of its unique artistic style and charming pattern, Huangmei cross-stitch was took to be included in the first batch of National Intangible Cultural...
Proceedings Article
Video Text Extraction Based on Stroke Width and Color
Huang Xiaodong, Wang Qin, Liu Kehua, Zhu Lishang
Video text can be used to infer important semantics information of video. Video text extraction is a crucial step to recognize video text. Most of previous works can not extract the text well when the text regions have complex background or text character stroke width is unknown. Therefore, we propose...
Proceedings Article
How Advertising Enforces Local Cultural Identity Through Fashion in Timun Mas TV Ads
Rina Wahyu Winarni
Timun Mas ads are a series of advertising to promote Marjan Syrup product which aired in Indonesia in 2019 during the month of Ramadhan. Broadcasted in national televisions and youtube, the ads were inspired by the folklore of Timun Mas as an artifact of Indonesian culture. Timun Mas ads featured Timun...
Proceedings Article
Annual Traveller Demand from Advertising and Word of Mouth
Saisomphorn Larhsoukanh, Chengzhang Wang
To acquire an information regarding the best travel destination, there are two main sources which can be used: advertising (books and magazines, TV, radio, and travel agencies) and word-of- mouth recommendations (WOM) via the Internet and friends. This study employed two research questions. First, how...
Proceedings Article
Review on the Ten Educational Elements in “My Own Swordsman”
Fubin Han, Jianmei Dong
The TV play “My Own Swordsman” is a comedy popular with the audience because of its humorous plot. This play contains many educational topics such as the Chinese pedagogical notion---“to teach by the students' aptitude”, psychological education, personality education, entrance education, environmental...
Proceedings Article
Korean Drama’S Influence on China’S Fashion Industry and Culture
Siyan Dai, Jiayi Hu, Xiaohan Ning, Yueting Sha
This paper aims to discuss the recent impact of Korean movie and TV culture on Chinese female audiences—ways they might be attracted and influenced by the Korean movie and TV culture and the reasons behind this impact. The method we used is based on a literature review, supplemented by a questionnaire...
Proceedings Article
An Analysis of the Production Mechanism of TV Stations’ Serious Programs in the Era of Excessive Entertainment
Jie Li
Nowadays, TV programs generally present the phenomenon of excessive entertainment, which conveys too much entertainment information and forms a tendency of “generalization”. Even social education and news programs which have relatively serious themes are gradually produced in the form of drama and entertainment...
Proceedings Article
The Value of Dialect TV Programs for the Protection Awareness of Endangered Languages
Zhu Teng
The protection of endangered languages is a problem facing the whole world. In recent years, it has attracted the attention of the state and government. As a multi-ethnic and multi-lingual country, China takes language resources are valuable national resources. Influenced by the process of world integration,...
Proceedings Article
An Example Based Non-local Mean Regularization For Image Super-resolution
Li Chuanhai, Hu Ruimin, Xia Yang
Image super-resolution (SR) is a very useful technique for visual surveillance, high-definition TV and medical image processing. In the traditional method, the inferred high-resolution image patch is represented as a linear combination of dictionaries obtained by training images, and least square estimation...
Proceedings Article
Analysis of the Impact of the Entertainment Industry on the Local Economy: A Case Study of Celebrity Concerts
Shaobo Xue
Nowadays, people pay more and more attention to concerts. It gradually becomes a form of entertainment and a significant part of consumption especially for young people. It can provide people with a channel for emotional release, especially after the pandemic. Meanwhile, with the development of entertainment...
Proceedings Article
A Study on Japanese Film and TV Drama Remakes from the Perspective of Reception Aesthetics Centered on the Chinese Version of Midnight Food Store
Zhijuan Fang
This article focuses on the upsurge of Japanese film and television remakes in recent years, combs the course of Japanese film and television remakes in China, and analyzes the current situation and existing problems of Japanese film and television remakes from the perspective of reception aesthetics....
Proceedings Article
Brand Placement Effectiveness on TV Series Moderated by Identification with Characters
Haryantiningrum, Yeshika Alversia
Brand placement has become an emerging marketing tactic considering its approach to persuading a broader audience in a more natural way without openly coming across as an advertisement directly targeted to them. This paper describes how brand placement can be an effective strategy by measuring key indicators...
Proceedings Article
Application of Films and TV Programs in English Literary Works
Ming Lei
With the deepening of China's reform and opening-up, learning English has become more and more important in our life. With the development and improvement of science and technology, college English teaching also becomes more and more diversified. So with the wide application of multi-media, the combination...
Proceedings Article
The Visual Significance and Reflection of Chinese Traditional Cultural Programs from the Perspective of Educational Communication
Bo-Sheng Hong, Xi Luo
In the era of visual culture, TV programs are not only entertainment, but also play the role of educational communication. This paper takes “China in Classics” as the research object, and points out the characteristics and reflective points in educational communication through a questionnaire survey...
Proceedings Article
A Study of the Impact of "New Racism" in American Film and Television Works
Qingxu Li
In 2016, two films focusing on the O. J. Simpson case were released: O.J.:Made in America and American Crime Story: The People V O.J. Simpson. Although there are many differences in narrative strategies and positions, both of them focus on the core event of the O. J. Simpson case and discuss the influence...
Proceedings Article
Female Audiences’ Interpretation on Media Programs——A Research Based on Sherlock
Keren Liu
Media content has no consistent derivative meaning to female audiences. Female audiences would add their own imaginations into the process of interpreting the popular media content,and finally form a discourse system belonging to subcultural circle. Female audiences routinely engage in the opposite decoding...
Proceedings Article
Maternal Feeding Strategy used by Working Mothers of Children 4-6 Years Old
Rohmah Rifani, Prof. Suryanto, Dewi Retno Suminar
The Study of Parental feeding strategy is still limited in Indonesia. Most working mothers have a time constraint in feeding their children. This causes working mothers to choose ways that are easy to do in feeding children. The ways that are often used by working mothers include feeding while playing,...
Proceedings Article
From Rationale to Finale: Redesigning ‘English Speaking for Informal Interaction’ Instructional Activities and Material Development
Riski Lestiono
Technology-supported language learning has immensely penetrated current EFL instructional practices. Such a phenomenon requires a warm reception among EFL practitioners. Some adaptations and modifications on existing instructional designs and materials are deemed urgency. Preliminary observation on English...
Proceedings Article
The Image of Civilian Heroes in Chinese Films and TV Series
Juxiang Wen
Theme expression and character modeling play a vital role in films and TV series. The civilian heroes in Chinese films and TV series show some typical characteristics, such as strong awareness of their country and nation, being from different fields, their brave spirit and bumpy life, the grass-rooted...
Proceedings Article
Effect of COVID-19 on US TV Stocks Based on Fama-French Model Analysis
Long Long, Weichao Wu, Yuxiang Weng, Chaobang Zhang
The COVID-19 has become a global crisis since it broke out at the beginning of 2020, which has led to a global economic recession and a deep influence on the stock market. This research adopted the Fama-French model to analyze the impact of the epidemic on the listed TV companies’ stock in the US stock...