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In the digital age, the teaching and learning of Languages for Specific Purposes (LSP) has undergone significant transformation, driven by technological advancements and changing learner needs. At Sai Gon University, where students are increasingly preparing for careers in specialized fields such as...

This study examines the post-adoption effects of Construction 4.0 (C4.0) technologies on the sustainable performance of Vietnamese construction firms. Drawing on the Diffusion of Innovation and Socio-technical Systems theories, survey data from 215 firms in Vietnam’s Mekong Delta were analyzed using...

This study presents a research model that combines rational action, represented by perceived usefulness, subjective norm, continuance intention and empirical response to shape external auditor’s continuance behavior using a particular technology. By collecting primary data through surveys on continuance...

This research investigates the influence of positive emotional appeals in social advertising on customer purchasing behavior, with a specific emphasis on the affective aspect of the ABC attitude model. The research offers a thorough analysis by investigating the influence of emotion, humor, and excitement...

This paper proposes an effective method for detecting and classifying card images by using color and shape features. We extract the card color area using color information and remove low possibility regions based on shape feature. Then, we classify the image by taking classroom size and camera distance....

E-Learning has become a learning model that attracts a large number of users in the world and also in Vietnam. However, there has been no research in Vietnam on the factors affecting the persistent intention to take an online course. The purposes of the study are: Investigating the predictors that affect...

Lermontov’s “A Hero of Our Time” (《当代英雄》) is a world masterpiece whose unique creative process has resulted in the multiplicity of the themes of the novel. There are three core themes of this novel: the theme of love, the theme of friendship, and the theme of adventure. In the novel, these three themes...

Dairy cows live in a comfortable environment with a THI of less than 72, if it’s higher than it can be affected by heat stress conditions that are indicated by changes in the concentration of the thyroxine hormone. This study aims to determine the level of thyroxine hormone in dairy cows that were given...

The article gives an overview of the Vietnamese state’s policies toward the Vietnamese language from 1945 to the present. The historical - social analysis of state policies on the Vietnamese language was conducted by analysis, synthesis, and comparison methods. The primary materials used in this article...

In a world increasingly defined by overconsumption and digital immersion, artificial intelligence companions, such as Replika and ChatGPT’s friend mode, are transforming how individuals forge connections, make purchasing decisions, and embrace sustainable practices. This study investigates the potential...

This action research aims to explore the impacts of Mobile–Assisted Language Learning (MALL) on freshmen’s vocabulary acquisition as well as their perspectives towards this learning approach. Twenty-six students at Thanh Dong University, Hai Duong province, Vietnam, participated in the eight-week intervention...

Transportation is one of the largest energy users and carbon emitters. The carbon intensity differs between sub-sectors such as road, rail, and water. Therefore, modal shifting will have significant effect on carbon emission of the overall sector. In the study, the effect of modal shifting is considered...

Cooperatives must build and develop partnership cooperation to survive in free-market competition and economic globalization, both between cooperatives and other forms of business entities. In addition to maintaining its survival, cooperatives need to strengthen their existence and position in the national...

Vietnam is one of the 15 countries where the prevalence of child pneumonia is highest. It is a major cause of admission in pediatric hospitals. However, little is known on the burden of severe pneumonia and their risk factors in children <5 years of age in Vietnam. A case–control study was conducted...

We review the most recent work conducted by our group on the circulation of infectious agents in mobile populations, including pilgrims participating in the Hajj (Mecca, Saudi Arabia) and the Grand Magal of Touba (Senegal) pilgrimages, homeless people, and medical students participating in an elective...

The model of indicators for managing of university internationalization is the main focus in this article. The proposed model is aimed at improving the validity of assessing the degree of internationalization of a higher education institution and increasing the efficiency of internationalization of a...

The Lower Mekong Basin is entering a crisis period during which upcoming development decisions will be reflected in the economy for decades. Due to pending economic decisions regarding the development of hydropower, the expansion of industry, fisheries and the agricultural economy in the region, sectors...

Due to the Covid-19 pandemic, traditional teacher-centered teaching has been replaced with learner-centered teaching models. The flipped classroom model has been considered effective by the researchers in the circumstance in which both teachers and students are not able to be present in physical classrooms...

Research purpose: The research aims at considering the perceived service quality quality of service can be enhanced by concentrating the three determinants with the highest impact from functional quality. The research also suggests critical implications for both managers and researchers...

Purpose: To examine how strategic HRM can manage multigenerational academic workforces in higher education and address the gap in tailoring practices to reflect values across Baby Boomers to Gen Z. Design/methodology/approach: Explanatory sequential mixed-methods design with triangulated...

One area that remains problematic among students whose major is Translation and Interpreting in English is the ability to understand and deal with basic and necessary concepts in the field of banking and finance in English. This article reports initial findings from a case study done with the students...

The increasing prevalence of English as a global lingua franca has significantly influenced academic and professional communication worldwide. This study investigates the impact of global English use within SunUni Academy’s International English Center, a multicultural institution that prepares learners...

Intercultural marriages have increased in Southeast Asia. Vietnamese-based Korean households form multicultural communities, but little is known about their marital experiences. The objective of this study was to investigate and understand the dynamics of Korean-Vietnamese intercultural marriages in...

This study explores the application of AR virtual reality technology to address challenges in Taiwan’s indigenous tribal villages, focusing on Liuchong Creek’s tribal village. The research aims to enhance cultural inheritance, community participation, and tourism development. Three main questions guide...

The relevance of the software product of electronic educational resources assessment for the purpose of their further integration into educational process is proved in the article. The basic principles of their search and examination procedure are determined. The general functional structure of intellectual...

A Resolution made at the 10th Communist Party of Vietnam's Congress has stated to "developing Ho Chi Minh City to be the City of affection, modernized, and quality living". This Resolution also reflects the cultural value of the City now a day because looking at the present of HCMC in the beginning of...

Research purpose: This study aims to investigate the relationship between brand identity, social media marketing, fashion store atmosphere, and perceived customer relationships regarding repurchase intention in order to obtain insight into consumers’ repurchasing behaviour in the fast fashion...

The objective of this thesis is to examine the factors that affect customers’ decisions in using banking services in the context of digital transformation in the Vietnamese economy. Customers are the main source of revenue for banks, understanding their perception and behavior when using e-banking in...

The development of English as the mutual language among of ASEAN context since 2008 and the formation of ASEAN Economic Community since 2015 have set milestones in the social and educational development of each country of the organisation. In English education in Vietnam, understanding the diversity...

Appraisal Theory has provided a workable tool for scholars to analyze interpersonal relationships through evaluative linguistic resources. The theory consists of three fundamental subsystems: Attitude, Engagement, and Graduation. Research abounds on Engagement resources in the research article genre,...

Ao Dai is Vietnamese national costume and usually used as airlines stewardess uniform. As uniform, Ao Dai is required to be fitted and beautiful. However, the sleeves of Ao Dai limit stewardesses arms motion when they raise hands over head or move arms frequently. The sleeves of Ao Dai are one-piece...

This study explores the relationship between how students perceive AI applications and their willingness to use these technologies in higher education. The study is based on the educational environment of Vietnam, where there is a simultaneous occurrence of rapid technical progress and educational development....

According to Searle (1969), the production of speech acts, such as making requests, asking questions, making promises, or refusing to have an existence in all languages. Like other speech acts, refusals of requests, offers, invitations, suggestions, etc., are widely used to express the recipients’ declination...

Developing effective speaking skills is a key objective in English language education, particularly for university students majoring in English. Nonetheless, many learners face persistent challenges with fluency, coherence, and confidence in academic and communicative contexts. This study examines the...

As the COVID-19 pandemic continues to spread worldwide, businesses, especially franchises, are facing significant levels of uncertainty and instability due to financial weakening, disruption of operations at workplaces, the number of consumers plummeted. For a cross-border business system that frequently...

Research purpose: The paper examines the value relevance of carbon emission disclosure in moderating the effect of firm size, profitability, and liquidity on the firm value. Research motivation: The disclosure of carbon emissions becomes an interesting issue that needs...

This study investigates the influence of Eco-Innovation, encompassing Eco-Product, Eco-Process, and Eco-Marketing Innovation, on the Sustainable Performance of Micro, Small, and Medium Enterprises (MSMEs) in the agro-industry food sector in Jember Regency, Indonesia. This model utilizes Sustainable Entrepreneurial...

Research Purpose: This study investigates the influence of social media marketing on brand loyalty, focusing on Roban Retail Store in Nigeria, to understand the effects of digital engagement strategies on customer loyalty in the retail sector. Research Motivation: In the context of an increasingly...

Logistics is one of the most important factors in any country and it has become a crucial topic due to the significant effect of Covid 19 on the world economics. Since the beginning of time, logistics is a critical link for products circulation throughout the world. When the Covid 19 pandemic came, logistics...

In a nation celebrating its diverse cultures, the government ardently promotes national heritage, recently exemplified by the spotlight on the Miss Grand Vietnam beauty pageant. This event gains global attention, notably through its captivating “National Costume Fashion Show,” acting as a conduit for...

This paper proposes the modulation scheme for grid connected full bridge inverter of single phase configuration to achieve ZVS condition with auxiliary switch. The THI PWM strategy is employed to control the auxiliary switch which is evolved from ZVS THI PWM, the DF modulation scheme is incorporated...

This study proposes a comprehensive conceptual framework examining the relationships among Ability-Motivation-Opportunity (AMO) factors, AI-enabled time management mechanisms, and employee performance in AI-augmented workplaces. Despite extensive literature on traditional time management and AI adoption,...

Research purpose: This study examined the influence of personalized marketing strategies on trustable experiences and purchase intention within digital supermarket applications. Additionally, this study examined the mediating role of trustable experiences for the relationship between types...

The world’s financial market has recently suffered from many fluctuations due to currency changes and the crisis, especially after the bank collapsed in the United States, cryptocurrencies have become one of the leading choices made by many investors in the world. It is undoubted that the development...

Nowadays, fine arts museums in Vietnam primarily attract international tourists, while younger domestic audiences remain largely disengaged with the museum. In the era of rapid digital transformation, museums are not only repositories for the preservation and exhibition of artistic works but also possess...

Digital marketing has undergone substantial growth over the past two decades, evolving from basic email campaigns and static websites to sophisticated, data-driven strategies that leverage social media, search engine optimization (SEO), influencer partnerships, content marketing, and real-time analytics....

Student engagement with written feedback plays an essential role in EFL writing classes. This topic has drawn the growing attention of many researchers as well as instructors teaching English writing worldwide. The current study was conducted to summarize the main aspects relating to student engagement...

Digital marketing has revolutionized startup growth by offering low-cost and high-impact techniques. The aim of this study is to explore how the performance of startups in the Durg and Raipur districts of Chhattisgarh is affected by the effect of five essential digital marketing channels: social media,...

This article aims to analyze the influence of the Audit Committee (AC) in the organizational structure of the joint stock company on the timeliness of the Financial Statements (FS). AC is a new part of the organizational structure of the joint-stock company in Vietnam, which had just been legislated...

Research purpose: The main purpose of this paper is to examine the path modelling of Enterprise Risk Management (ERM) implementation, Information Technology (IT) structure and organization performance as well as some primary factors which might influence ERM implementation. Research motivation: In the...