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1043 articles

Investigating the Impact of Social Media Marketing on Millennial’s Purchase Intention of Sports Brands in China

A Case of LI NING

Zhen Niu, Rongbo Zhang
This study mainly analyzes the importance of social media for sportswear companies, including marketing and influence, and how social media affects millennials’ purchase intention of sportswear brands. This paper explores some cases of marketing activities of some sportswear companies (Nike, Hongxing...

What are Factors Affecting Consumer Behavior

A Case Analysis of TikTok

Tianyi Hua, Qixuan Ma, Shiran Zeng
With the development of the Internet and e-commerce, people are willing to shop online. As a result, live streaming becomes a popular channel of online shopping. A variety of factors are considered to contribute to its popularity. As a newly started business, live streaming on TikTok is still exploring...

The Role of Short Video Platforms in Social Education

Cody Wu
The educational potential of short video platforms has attracted increasing scholarly and public attention, yet their effectiveness and challenges remain insufficiently addressed. This paper analyzes the dual role of platforms such as TikTok and YouTube Shorts in promoting social education, focusing...

Analysis of Chinese Clothing Brand Marketing Strategy in the New Media Time

Kunpeng, Gao
In the context of the digital economy, the number of China’s short video users exceeded 1 billion for the first time in 2022. What’s more, user activation and stickability maintained a very high level and the use time of short video is higher than other applications. With the continuous optimization...
Proceedings Article

Characteristic Research of La3Ga5SiO14 in Q-switched Laser

Yan Sun
In this thesis, the related parameters of LGS are treated in analysis. We use experiment method to investigate LGS’s characteristics as Q-switched crystal in laser and compare it with the commonly used KD*P crystal. The advantages and disadvantages of LGS crystal are summarized in the photoelectric effect...

Research on Rural Environmental Governance in Remote Mountainous Area from the Perspective of Rural Revitalization – A Case Study of Q Village in Liuzhou, Guangxi

Lixuan Li, Tianyi Wang, Yu’an Chen, Shuxin Yang, Yi Chang, Hongyi Zhao
In the context of targeted poverty alleviation with great results and the gradual advancement of rural revitalization, environmental governance issues in remote mountainous rural areas still need to be resolved urgently. The centralization system of township governments, the absence of the functions...

Accuracy Improvement of Autonomous Straight Take-off, Flying Forward, and Landing of a Drone with Deep Reinforcement Learning

Che-Cheng Chang, Jichiang Tsai, Peng-Chen Lu, Chuan-An Lai
Pages: 914 - 919
Nowadays, drones are expected to be used in several engineering and safety applications both indoors and outdoors, e.g., exploration, rescue, sport, entertainment, and convenience. Among those applications, it is important to make a drone capable of flying autonomously to carry out an inspection patrol....
Proceedings Article

Spectrum Allocation for Hyper-Dense Small Cell Networks: A Partially-Distributed Approach

Junfei Qiu, Zhiyong Du, Youming Sun, Ducheng Wu
In this paper, we investigate the problem of spectrum allocation for small cell networks with dense deployment of access points in large quantities. Since the formulated problem is intractable in the context of large-scale networks, finding the optimal solution is very complex. To tackle this issue,...
Proceedings Article

The Process Category Selection Model and Application of Silicon Rod Slicing Based on Green Manufacturing

Chaohua Wu, Lei Chen
The development of cutting technology of hard and brittle material went through cylindrical cutting and internal cutting,free mortar multi-line cutting and diamond multi-line cutting.At present the main processing method of solar grade silicon rod slicing is free mortar multi-line cutting and diamond...
Proceedings Article

Software Engineering Implementation Research

Wenfeng Chen
Software engineering implementation is to apply software engineering theory for software development organizations in order to improve the product development time (T), quality (Q), cost (C), service (S) of software development organization. The most important is the engineering software development...
Proceedings Article

Application of Multistage Fuzzy Comprehensive Evaluation and ARMA (p,q) Model to the University Teaching Quality Evaluation System

Baoan Li, Peiluan Li, Chunfeng Liu
University teaching quality evaluation system is studied. First the mathematical model of university teaching quality evaluation system is established by using analytic hierarchy process and multistage fuzzy comprehensive evaluation, secondly based on the ARMA (p,q) model the forecast model of university...
Proceedings Article

Research of Hierarchy Calculation Based Semantic Dimensionality Reduction

Q. Zhang, X. Guo, D.D. Lv, S.H. Yuan, Y.Q. Zhang, T. Pan
Text datas contain rich semantic information. This paper proposed a semantics based on method of text dimension reduction based on ontology. This method utilized Dictionary Library WordNet to discovery semantic relationships in the feature graph of text data and constructed text feature ontologies for...

Social Media Role to Support Palestinian on Palestine—Israel Conflict (2021)

Muhammad Nurul Huda, Achmad Nurmandi, Zuly Qodir, Arissy Jorgi Sutan, Misran, Nur Utaminingsih, Suswanta
This paper aims to find out the media narrative in responding to cases in Palestine and Israel. This study used a qualitative approach with descriptive methods to explain social media narratives. In addition, this study used Qualitative Data Analysis Software (Q-DAS). These methods utilized analysis...
Proceedings Article

Numerical Study on Spoiler Torque Effect to a Half Buried Pipeline

H.C Zheng, B. Shi, Q. Yu
The kinetics of flow around submarine pipeline with spoiler is studied by lattice Boltzmann method. The pipeline is half buried in the seabed. The existence of spoiler not only increases the contact pressure difference along seabed surface, but also leads to additional torque acting on the pipeline center....

The Influence of Advertising in Tiktok Social Media and Beauty Product Image on Consumer Purchase Decisions

Metta Darmatama, Rezi Erdiansyah
The use of TikTok’s social media, which is increasingly popular with young people, has made marketers interested in advertising to market beauty products. However, the problem is that it is not easy to attract the attention of the audience to focus on one product on TikTok social media, adding that a...
Proceedings Article

Control Method of STATCOM in Unbalance Voltage Condition

Jing Hao
This paper takes the chain type static synchronous compensator as the research object, introducing the principle of STATCOM, studying control strategy under the unbalanced grid voltage condition. It points out that the imbalance not only makes STATCOM output positive, negative sequence voltage, but also...

Research on the Success Factors of Kpop Globalization

Yiming Linghu
The success of Kpop has attracted considerable attention from both scholars and practitioners. In this study, I examine the key factors driving the success of Kpop. I find that advertising exposure, TikTok video views, and cultural localization strategies are positively associated with the expansion...

Research on Intelligent Question Answering System of Network Course for Mu

Huifang Xue
With the development of technology, people is in the form of access to knowledge is constantly changing. The network course intelligent question answering system has become the hotspot and difficulty in the field of natural language processing. It not only integrates the present advanced technology,...

The Effectiveness of Tiktok Content as a Marketing Social Media Through Tourist Attraction in Influencing the Purchase of MSME Products for Tourism Destinations in Bandung

Aggi Panigoro Sarifiyono, Berry Lesmana, Angga Herdiana, Putri Gustina Ayu
One of them is Indonesia, which has been affected by the economic decline in the tourism sector. In research on how the influence of Tiktok as a social media marketing and tourist attraction in influencing the purchase intention of MSME products in tourist areas in the city and in the district of Bandung....

Analysis of the Coordination Mechanism between Psychological Drivers and Brand Strategies Based on the User Migration from TikTok to Rednote

Xiaonan Wang
Since its launch in 2017, TikTok has rapidly become a global social media giant. However, due to the implementation of the Protecting Americans from Foreign Adversary Controlled Applications Act (2025), TikTok faces a potential ban on its operations in the United States, which has prompted large-scale...
Proceedings Article

Study on influence of air decouple charge impact on blasting stress field in rock

Q. Zong, H.B. Wang
According to the theory of detonation and stress wave, initial shock pressure in wall of air-decoupled charge was deduced in theoretical and blasting stress field of air-decoupled charge in rock was established. Influence of decoupled coefficient to blasting stress field was analyses combined with test...
Proceedings Article

Deep-hole rupture controlled blasting of complicated high slope

Q. Wang, Q. Zong
In order to avoid the negative impact of field flat blasting on the surrounding buildings and foundation pit, using deep-hole rupture control scheme. Design of blast hole orifice spacing is 3.0 m, row spacing is 2.5 m; diameter of hole is 90 mm, hole depth between 11 m to 12.6 m; adopt rock emulsion...
Proceedings Article

Gray Tunneling Based on Joint Link for Focused Crawling

Wei Dong, Hong Ni, Haojiang Deng, Liheng Tuo
Tunneling problems of the topic-multiplicity of a web page makes the relevance of the highly relevant page to be weakened. In this paper, we proposed a novel relevance prediction for focused crawling to solve gray tunneling. Our approach is based on calculating the relevancy score of web page based on...

The Separation of Spirit and Flesh -- Analysis of Ah Q from the Perspective of Scientific Subject's Aesthetics System

Dongxu Wang
Ah Q is the character of Lu Xun’s novel "the true story of Ah Q". Different people have different analyses of it in different times. This paper, guided by the theory of scientific ontology aesthetics system, from the identity of Ah Q, the spiritual victory law of Ah Q and his character, as well as his...
Proceedings Article

The Competition of Recyclers under the Take Back Legislation

Y.F Zheng, W.H Zhou, Z.B Zheng, Q. Wan
As the amount ofWaste Electrical and Electronic Equipment (WEEE)increases, the qualified recycler with the high technology and expensive cost have few supply of waste appliances. To solve this situation, China implements a series of take back legislations based on Extended Producer Responsibility. We...

Media Consumption Patterns to Get English Learning Information in Tiktok

Herma Retno Prabayanti, Yahya Romadoni, Yanuarita Kusuma
Social media has a significant role in the life of an individual, because it can create two-way or more interaction and communication in different places. The social media that are often used and also follow the development of trends in social media applications. TikTok is one of the most popular social...

An Empirical Research on Corporate Venture Capital and Value Creation of Invested Enterprises

Fu Zheng, Hongxing Wen, Xuchu Wen
Corporate Venture Capital (CVC) can bring investment companies with financial and strategic value which can promote the value of invested enterprise. However, because of factors of opportunism and asymmetric information, CVC will hinder the value of invested enterprise. This paper uses the data of A-Shares...

The Case Study of Q Company Leadership Silence

Qiuying Wang
The phenomenon of silence is widespread in organizations, but at present, the research on organizational silence is mostly focused on the employee level, and rarely involves the leadership level. Q company is chosen as the case study object. Through the semi-structured interview method, this paper summarizes...

Research on the Spatiotemporal Characteristics and Influencing Factors of Attention to China’s First National Park Network

Yan Chen, Huaju Xue, Ming Wei
A national park’s network attention reflects its development, interest and potential demand. This paper uses the 2017–2023 Baidu Search Index to investigate the network attention of China’s first five national parks. To achieve this, the study employs index analysis, spatial visualisation, and geo-detectors.The...

The Impact of Risk Management on Firm Performance

Amiril Azizah, Ahyar M. Diah, Ratna Wulaningrum
The aim of this paper is to investigate whether the relationship between risk management and firm performance. Risk disclosure and leverage are the measurements of risk management. Tobin’s Q is proxy for firm performance. This study use panel data from 36 listed companies during 11 years from the period...
Proceedings Article

Planning of Opposite Q Learning Based on Virtual Sub-Target in Unknown Environment

Shengmin Wang, Wei Lin
Aiming at the problem of Q value update is slow and easy to produce dimension disaster for Q learning algorithm in complex unknown environment, A path planning algorithm for opposite Q learning robot based on virtual sub targets in unknown environment is proposed .The algorithm is according to the state...

The Influence of User-Generated Content Towards Somethinc Skincare Purchase Intention

Editha Mayliana Halim, Diah Ayu Candraningrum
This study aims to determine the influence of User Generated Content in TikTok on purchase intention of Somethinc skincare products. Somethinc is a viral local brand which provides skincare and makeup products. In distributing information on a product, User Generated Content is one of the effective ways...

An Analysis on the Techniques of Movie Commentary from the Perspective of Relevance Theory: A Case Study of Verbal Behaviour in the Commentary of Titanic

Xinmiao Li
Analysing movie from the perspective of relevance theory in linguistics is an emerging direction. In terms of the previous studies, many scholars applied relevance theory to study the movie dialogue, mainly focusing on the explicature and implicature. In this research, the researcher chose a new research...
Proceedings Article

Development of Simulator for LNG Carrier Liquid Cargo Handling

J.H Cao, X.K Zhang, Q. H He
To solve the difficulties in training on ship, a new simulator was developed by importing, digesting and recreating the Kongsberg simulator. With model-based and object-oriented design following by modular programming method, the whole set of system is developed by VB under Windows platforms and Sequence...
Proceedings Article

Correlations of Undrained Shear Strength Based on CPTu Tests for Clayey Soils in Macau

Junwu Zhang, Yuliang Chen, Guanzheng Wu, Lei Li, Ziming Zeng
For decades, studies have used a semi-empirical method to correlate the undrained shear strength ( s u ) of clay with CPTu profiles; however, extensive experimental data indicate significant variability in the...
Proceedings Article

Research and Design of Capsule-like Robot Wireless Powering System Based on Class-E Inverter

A.N Wang, Z.J Huang, Z.B Yu, Q. Shao
The power supply problem is one of the main problems facing the capsule-like robot technology. There are many issues worthy of further exploration. Such as the transmitter power and efficiency is not high, the performance can be greatly reduced when increase the using frequency, coil position stability...
Proceedings Article

A 20 to 560 MHz, Reduced Harmonic Selectivity and Harmonic Fold Back, 6-path Tunable Bandpass Filter

Jixuan Wang, Yun Pan
In this paper a 6-path tunable bandpass filter which is able to reduce both Harmonic Selectivity (HS) and Harmonic Fold Back (HFB) effect simultaneously is proposed. The filter contains two channels of 6-path switched capacitor filters with same circuit structure but different clocks and is designed...

Group Decision-Making Using Complex q-Rung Orthopair Fuzzy Bonferroni Mean

Peide Liu, Zeeshan Ali, Tahir Mahmood, Nasruddin Hassan
Pages: 822 - 851
Complex q-rung orthopair fuzzy set (CQROFS), as a modified notion of complex fuzzy set (CFS), is an important tool to cope with awkward and complicated information. CQROFS contains two functions which are called truth grade and falsity grade by the form of complex numbers belonging to unit disc in a...

Could Self-Regulated Learning Be Taught To Students?

Edy Purwanto, Ali Formen
The high number of students with low capacity for self-regulated learning (SRL) indicates the poor contribution of teacher-organized instructional activities to foster students’ independent learning. Cognizant of this situation, the present study aims to facilitate the development of students’ SRL capacity....
Proceedings Article

Analysis on Catering Distribution Based on Ant Colony Algorithm

Lejian Zhang, Zongxiang Huang, Yide Ge
This paper conducts an analysis on feasibility of catering distribution based on ant colony algorithm and mainly sets initial parameters for relative programs, such as ant colony scale (number of ants) m, information element significance factor , heuristic function significance factor , information element...
Proceedings Article

The Effect of High Temperature Coolant and Lubricant on Cutting Process

Y. Zhang, B.M. Li, L. Han, Q. Li, L.P. Dong, Y.Q. Ma
Green cutting is ecologically desirable and have been a tendency in the industry field. High temperature coolant and lubricant can be introduced in metal cutting due to its pollution-free, generating easily and unneeded disposal. This study attempts to understand the effect of high temperature coolant...

Analysis of Surface Water Potentials of Noongan River For Rice Irrigation on Agriculture

Denny Maliangkay, Joyce Kumaat
It is expected that in the long run; the productivity of rice plant crop in the Noongan plantation area can increase; knowing the surface water flow potential in each month and the rice plant planting season for the farmers to adjust with water availability. To achieve this goal requires information...

The Influence of Works Released on Short Video Platforms on Middle School Students’ Love View

Zihao Dong
In recent years, with the rapid development of the era of fragmentation, numerous short video platforms appeared like bamboo shoots after a spring rain. In the meantime, those short video platforms are also constantly influencing media in our society. Fragmented information unremittingly influences the...
Proceedings Article

Improvement and Verification for Combined Positioning Algorithm Based on UWB and Inertial Navigation

Hongliang Zhao, Shaofu Gao
In order to meet requirements of three-dimensional (3D) indoor positioning in the environment with multipath interference and non-line-of-sight (NLOS) errors, this paper improves setting rules of trusted factors about ultra wide band(UWB) and the inertial navigation system(INS) to the indoor positioning...

Self-Disclosure of Adolescent Girls on TikTok Social Media

Henny Claresta, Daniel Tamburian
Social media TikTok is a social media that is loved these days and in the usage often found individuals that conduct a self-disclosure. Self-disclosure on this social media is done by video that contain text, picture, or music. The purpose of this research is to know how self-disclosure of adolescent...

Examining the Portrayal of Hua Wei as a “Oriental Other” in American Mass Media: A Phenomenon of Techno-Orientalism

Xiaotong Wu
In 2018, Meng Wanzhou, the Chief Financial Officer of Huawei, was arrested in Canada due to an outstanding U.S. extradition request. Consequently, Huawei garnered substantial media coverage and became entangled in the battle of the U.S.-China trade war (Zhang, 2022, p.1). However, during the pandemic...
Proceedings Article

A Framework for Back-Analysis of 3D Rockfall Trajectories

Arnold Y. Xie, Zhanyu Huang, Thamer Yacoub, Bing Q. Li
We define a novel normalized loss function to quantitatively evaluate the goodness-of-fit between simulated and measured rockfall trajectories using elapsed time and sampled rock positions. This loss function is optimized to back-analyze the coefficients of restitution Rn and Rt using a Monte-Carlo search...

Religious Influencers on Social Media: Do They Really Affect Followers’ Religiosity and Intention to Donate?

Rosaline Benefiola Joanly, Serli Wijaya, Ferry Jaolis
The purpose of this study is to examine the effect of religious influencers’ credibility on followers’ religiosity, social media engagement, and donation intention. Primary data was acquired through online surveys to 204 Instagram and TikTok followers of the religious influencers. PLS-SEM technique was...
Proceedings Article

Dynamic Analysis Of The Mooring System For A Floating Offshore Wind Turbine Spar Platform

D. P Zhang, K. Q Zhu, B. Jing, R. Z Yang, Z. C Tang
Based on the 5 MV wind turbine of a certain renewable energy institute in America, the model of a floating offshore wind turbine spar platform mooring system has been established by Orcaflex. By calculating the load on the wind turbine, the hydrodynamic analysis of the wind turbine mooring system was...

Research on How to Perceive Their Behavior for International High School Students Based on Using TikTok with Semi-Structured Interview

Xuan Liang
For this technologically advanced century, much more software emerged to attract people’s attention, the genres of the software including entertainments, education, international as well as government issues. Then, a social media software named TikTok appeared and soon catches the public’s attention,...