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3718 articles

Implementation of Digital Marketing as a Revitalization Strategy for MSME Leather Crafts at the Bag and Luggage Industry Cooperative

Hujjatullah Fazlurrahman, Riska Dhenabayu, Tias Andarini Indarwati
Kedensari Village has the potential as a center for leather crafts in Sidoarjo. The craftsmen in Kedensari Village are members of a cooperative organization called the Bag and Suitcase Industry Cooperative (INTAKO). Based on the results of interviews and field observations, it is known that the average...

Study on the Triple Reflections of Liberal Nationalism on Global Justice

Hailong Liu
As a political force that can’t be no neglected in today's international political structure, the nation-state has an important influence on the promotion of the concept and value of justice in a global scale. However, global justice theorists represented by cosmopolitanism always have prejudice and...

Planning the Urban Commuting-Workplace Green Space Continuum from a Health Promotion Perspective: An Integrative Theoretical Framework and Multi-Case Comparative Study

Zhengying Chen
Against the backdrop of rapid global urbanization and the knowledge economy, the health of working populations faces systemic challenges. While urban green space is widely recognized as a key health-promoting environment, existing research and practice exhibit a significant spatial fragmentation, failing...
Proceedings Article

System Design based on Moodle

Xiaojun Shen, Jiugen Yuan, Ruonan Xing
Moodle is open source software and it can build course management and teaching platform for teachers. This paper, according to the latest network teaching theory and teaching practice, discusses the development and implementation of teaching system based on Moodle platform. Based on combination with...

Analysis of the Impact of Optimizing Business Environment on Small and Medium-sized Enterprises

Taking Shanghai Pilot Free Trade Zone as an Example

Yuqing Xu, Can Zhao, Shuyu Zhao
Since its establishment, Shanghai pilot free trade zone has formulated and implemented a series of effective policies for the business environment of small and medium-sized enterprises, and continuously launched institutional innovation to form a series of construction experience with reference significance....

Research on Current Situation and Promotion Paths of Information Teaching Ability of English Teachers

Lu Li
In recent years, information technology has been widely used in all walks of life. The integration of modern information technology into English teaching has become an important task for English teachers. This paper first analyzes the concept of English teachers' information teaching ability, then points...

A Study on the Impact of “Management Myopia” on Consumer Empathy—Based on Gym-Based E-Commerce Promotion Text Analysis

Kunxiu Lu, Ying Li, Fei Lei, Linsha Liang
Short-sightedism shows that managers are more inclined to the interests that can be satisfied at the moment. Under the influence of innate and acquired, managers will transmit this characteristic to consumers through promotion methods. Short-sighted features will be fully reflected in e-commerce texts....

The Development and Strategy of Chinese Cultural and Creative Design

Bi Wei
The development of cultural and creative industries has maintained a good momentum and an important role in the socio-economic system. It is becoming increasingly prominent. Based on the particularity of cultural and creative industries, we believe that it is necessary to learn from the advanced experience...

Strategy from the Perspective of Supply Chain

Fanchen Meng, Yanqiao Jin, Xinyu Miao, Ruhua Pan
Promotion is more common in the fashion product sales. In this paper, the authors built a customer supply chain model of both myopic and strategic consumers with the two period of sales, and then seek to deduce a centralized decision-making and decentralized decision-making model consisting of two kinds...

A Study on the Construction and Countermeasures of Health Care Behavior Promotion Paths in Optometry Based on Social Cognitive Theory

Ziran Fu, Jiawei Sun, Jing Lu, Wenqian Li, Yiran Wang
Eye health issues in China are becoming increasingly severe and affecting younger populations. The government has introduced multiple policies to promote eye health strategies, yet problems such as poor translation from awareness to behavior remain prominent. Existing research abroad focuses on the link...

Promotion of Russian Language in China. As a Tool of Cultural Diplomacy of the Russian Federation

Galina Ganshina, Anatoly Tsvyk
From Russia's perspectives, a stable Russian-Sino relationship is beneficial to both countries and remains one of its foreign policy priorities. The cultural and educational cooperation between Russia and China is one of the most the important components of the comprehensive strategic partnership of...

The Application Research of Building Information Model in the Project Cost Control

Zhuo Chen
The whole process of cost control in project construction are popular, but for various reasons in the actual implementation of how to become a mere formality. With the development of information technology, building information model and entered the practical stage in domestic has obtained the good effect...

Based on SWOT Analysis to Explore the Marketing Strategy of Sexy Tea’s Inconvenience

Yiwen Fu, Xinghao Li, Xusheng Liu
With the rapid growth of Chinese society, different Milk Tea brands started to emerge and join the competitive market. Among them, Sexy Tea, with its unique marketing strategy and the idea of hunger marketing, has gradually become a landmark for Changsha, China. Yet, it brings inconvenience to customers...

Research on the Hanfu Movement in New Media Environment

Huansong Yang, Weiran Dou, Zhifei Chen
Secretary-General Xi Jinping has put forward the requirement of “double creation” for the excellent Chinese traditional culture, which is of great significance for the inheritance and development of traditional culture. Through the new media, the Hanfu movement has been able to gain momentum, and through...
Proceedings Article

Research Progress of New Water-saving Technology of Surface Irrigation in China

Zhong Deng, Mouchao Lv, Guoliang Zhai, Jiumao Cai, Jianmin Gao
The effective way to resolve the shortage of agricultural irrigation water resources is the research and application of new water-saving technology of surface irrigation in China. The aim of this paper is to improve the quality of field irrigation and water use efficiency, introduced two advanced water-saving...

Discussion on the Ecological Concern of Preschool Teacher Continuing Education

Shaohua Nie
The continuing education of preschool teachers urges for further improvement and promotion. This essay surveys the continuing education of preschool teachers in the perspective of ecology. The current utility and mission oriented preschool teacher continuing education is paying unduly attention to the...

Research on Employee Skill Remodeling and Career Development Path of Enterprises in the Era of Artificial Intelligence

Mingchen Xu
The rapid evolution of artificial intelligence (AI) technology has had a multidimensional and dynamic impact on the global labor market, replacing low and middle-skill jobs through automation, as well as giving rise to emerging occupations and exacerbating structural shifts in skill demand. This study...

Science and Technology Application in the Field of Rolling Paper Art

Jingchao Liu, Xiaohui Li, Hongzhuan Cai, Yanyan Cao
Rolling paper is a form of paper art. The charm of it comes from the characteristic of the paper. The paper is rich in color. The hardness of the paper can make it be made three-dimensional shape. Rolling paper art have been paid more attention in recent years in china. It seems new and shows the beautiful...

The Moderating Effect of Entrepreneurial Culture on Entrepreneurial University Relationships with the Promotion of Innovation Mediated by Sustainability Development Goals

Candra Taufik, Hari Mulyadi, Disman Disman, Agus Rahayu, Lili Adi Wibowo, Khoirun Nisa Bahri
This research aims to obtain relationship solutions between entrepreneurial universities (EU) in increasing the promotion of innovation (IP) following plans to implement sustainability development goals (SDG) in an entrepreneurial culture (EC) environment in tertiary institutions. This research employed...

A Research of the Styles of Purchasing Behaviour in the Process of Choosing Loan Products

O. V. Golub, T. S. Timofeeva, O. F. Serova
Russian banks are detecting the increased interest of their clients in loan products. In this, the attention of customers is focused on instalment cards. Nevertheless, for most people are not still used to that product. In this regard, there is a challenge before banks to influence the consumer behaviour...
Proceedings Article

Motivation Factors Analysis and Policy Research of Deep Learning

Liyao Bu
This article uses Interpretative Structural Modeling Method(ISM) to build deep learning promotion structure diagram of the influence factors, then uses Analytic Hierarchy Process(AHP) to determine the relative importance of various factors, according to the evaluation results it is concluded that the...

Research on Brisk’s Strategies of Choosing its Advertisement Mode

Jingtong Xu
With development of technologies, TV advertisement which used to be one of the most effective ways of promotion is now facing great changes, such as social media advertisement. This paper mainly discusses how to choose between TV ads and social media ads. Brisk in 2010 decided whether to use TV ads or...

Research on the E-commerce Development Strategies of Small and Medium-sized Enterprises in Quanzhou Based on Content Analysis Taking Goldeer Corporation as An Example

Yiping Hong
Under the background of the rapid development of e-commerce in the current era, whether small and medium-sized enterprises can effectively develop e-commerce is the key to the survival and development of enterprises. In this study, taking Quanzhou’s local enterprise, Goldeer Corporation as an example,...

Promotion of Internet Technology to Cross-border Cultural Communication Analysis

Tingting Xiao
The intervening of network media for international cultural transmission has changed the current structure of cultural transmission and brought the transnational cultural communication into the digital age. In view of the long history of cultural communication between China and South Korea, network media...
Proceedings Article

Research on the Application of Smart Technology in China Budget Hotels Based on Quantitative Analysis

--A Case Study of the Vienna Hotel

Zhiyu Zhang, Qifeng Yin, Zixin Huang, Yanhong Liu
Due to the fierce market competition and the heavy impact of Covid-19, budget hotels are facing great challenges. In order to maintain competitiveness, it is necessary for budget hotels to have a smart technology solution system from a customer perspective in order to win customers at a relatively low...

An Empirical Study on the Promotion of Donation Performance of Non-profit Organizations-Emotional Influence on the Willingness to Donate

Shuai Wang
With the development of social economy and the high popularity of the Internet, the share of network donations in non-profit organizations is also increasing year by year. But how to increase people’s willingness to donate and thus improve the performance of online fundraising has not been studied at...

Promotion of Skills Competition on Construction of Teaching Staff in Higher Vocational Colleges

Shang Wang, Zhixin Feng
Skills competition is an important part of the vocational education system and plays an important guiding role in the reform of vocational education. Skills competition is not only an arena for students in vocational colleges, but also a stage for teachers to exercise and improve their abilities. This...
Proceedings Article

Research on Car Crashworthiness in Car-to-Truck Offset Rear-end Collisions

Pengfei Cao, Na Yang, Xiaoling Sun
The safety of the vehicle occupants in car-to-truck rear-end collisions is directly related to the crashworthiness of the car body. This paper mainly studied the effect of sensitive parameter named offset rate on car structural crashworthiness in rear-end accident. In order to provide a reference on...
Proceedings Article

Research on Teaching Pattern Based on Internet Plus

Yulan Zhao, Chunfeng Jiang
Internet plus strategy was listed as a national strategy, exploring the new teaching pattern became the demand of education in the new era. This paper carried on the detailed analysis about the basic characteristics of the Internet plus teaching pattern, and the proposals of constructing teaching pattern...

A Bibliometric Analysis of Recreational Services in Park Green Spaces

Bingxi Liu, Hanxu Zhang, Yu Tian, Junling Zhang
With the accelerating process of global urbanization, the recreational services of park green spaces have become crucial for enhancing residents’ quality of life and promoting urban sustainability. However, a comprehensive bibliometric review specifically focused on this field remains absent. This study...

Research on Consumers’ Intention to Use and Promote Augmented Reality

Di Zhang, Huili Yao
To explore the factors influencing consumers’ intention to use and promote augmented reality (AR), this study constructed an online furniture purchasing scenario. The study incorporated AR features as an external variable and Word of Mouth as a promotion evaluation dimension with Technology Acceptance...
Proceedings Article

An Empirical Study on the Benefit Correlation Analysis of School and Enterprise Cooperation in Higher Vocational Education

Qianqian Wang, Rui Su
School and enterprise cooperation is the lifeline of vocational education. As early as 2010, the Outline of the National Program for Medium - and Long-term Education Reform and Development (2010-2020) emphasized that the development of higher vocational education must adopt the school-enterprise cooperation...

Problematics of Intolerance Conflict Between Religious People in Islamic Law Politics in the Digitalization Era

Dewi Iriani, Arief Budiono, Muhammad Fauzan, Layyin Mahfiana, Esti Ningrum, Ely Masykuroh
Data Director of Research at the Setara Institute for types of violations against freedom of religion and belief (KBB) in 2022 there will be intertolerant conflicts that occur in the country of Indonesia such as citizen groups, individuals, religious organizations, clearly contrary to the theory Islamic...
Proceedings Article

The Systematic Analysis of New-type Urbanization in Public Service Construction System

Shaozhi Ji
What kinds of aspects are included in public services of urbanization? How many problems are there? How to solve them? In this paper, the author applies relevant systematic and scientific theories to treat the construction of public service problems as a system, and considers basic public services, social...

Study on the Construction of Chinese Medicine Culture Communication and Education System in the Tripartite Sites of Schools, Hospitals and Communities in China

-- Big data word frequency analysis based on health promotion perspective

Ximeng Liu, Dan Chen
Purpose Based on the literature on “Chinese medicine culture”, we extracted high-frequency words and summarized the development of “Chinese medicine culture” from schools, hospitals and the communities. The study was carried out by extracting high-frequency words from schools, hospitals, and communities...

On Seminars for Senior Class in Major of Art and Design in Colleges. Inspiration on CI Visual Identity Design

Rui Hou
With the increase of major of art design in colleges, especially the establishment of major of art design in various comprehensive colleges, great difference arises in quality of talent cultivation in major of art design in colleges. To improve the quality of art talent, some colleges carry out a series...
Proceedings Article

Using Multiple Linear Regression SPSS Method to Analyze the Promotion Effect of Information Education on College Chinese

Haiyan Chen
This paper uses multiple linear regression SPSS analysis method to analyze and demonstrate the promotion effect of information education on college Chinese teaching. Informatization refers to the historical process of cultivating and developing the new productive forces represented by intelligent tools...
Proceedings Article

Sentiment Analysis of Movies Based on Natural Language Processing

Hanfei Zhu
Movies are an important spiritual food for people to satisfy their spiritual needs in contemporary society. Each person’s evaluation of one movie is different. The data mining of movie-related data can make a certain accuracy prediction of the final rating of a movie. This paper shows a new movie rating...

Network marketing promotion sand table simulation experiment teaching

WuFeng Huang
Network Marketing is a comprehensive course integrating economic disciplines, marketing and e-commerce. With the continuous development of computer network technology and e-commerce, the teaching requirements of the combination of network marketing theory and practice are increasing day by day. According...

Analysis on the Influence of Economic Globalization on China’s Economy and Countermeasures

Shenghao Wen
Economic globalization is a historical product of the global market economy, which is naturally produced by the growing international division of labor and socialized production. In the economic globalization, China obtained huge institutional dividends, and the scale of foreign exchange earnings from...
Proceedings Article

Study on the Network Promotion Strategy of Minor Enterprises

Susheng Zheng
Minor enterprises are important parts of China’s market economy bodies. For those enterprises with small scale and weak businesses, the online promotion which has low cost, wide range, long duration and good effect is certainly an unprecedented opportunity for them to develop. So how to choose proper...
Proceedings Article

Research on Application of Blade Server on Coal Enterprise Based on Cloud Computing

Haiyang Lv, Jingnan Liu
In the era of cloud computing, the blade server is the basis of the poly system. For the blade sever has the features of high calculating density and flexible management, it is especially suitable for the information-intensivetypes coal enterprise.Begins with an overview of application of cloud computing...

Corporate Financialization and Corporate Innovation: Promotion or Inhibition-Base on Data Analysis

Ruiyi Peng, Yutong Guo, Xinbei Li
Facing the new situation of complex changes at home and abroad, innovation plays an important role in the process of enterprise development. Due to the rise of financial investment activities, enterprises are becoming more and more financialized, how does corporate financialization affect corporate innovation?...
Proceedings Article

Innovative Research on Teaching Methods of College Chinese Course

Yehui Jin
With the development of the times, the colleagueChinesecourse plays an important role in the promotion of college students' Chinese literacy. In the new era, as facing new goals and tasks, strengthening and improving the teaching of Chinese language courses is the effective way and also an inevitable...

Professional Identity of Normal University Students from the Perspective of Public Service Motivation

The Moderating Effect of Life History Strategies

Long An
Exploring the influence mechanism of public service motivation on teacher professional identity of normal students will help to enhance the willingness of normal students to teach. The public service motivation scale, teacher professional identity scale and life history strategy scale were used to measure...

Marketing Communication Strategies to Attract Consumer Interest During the Covid-19 Pandemic in Halfway Puri

Kevin Satriawan, Wulan Purnama Sari
During the Covid-19 pandemic, many affected businesses experienced difficulties until some went bankrupt, especially in the food and bar business. This Halfway Puri provides an example of relying on social media as a promotional tool and informing the broader community that Halfway Puri is free from...

The Logical Demonstration on the "First Rich Rich Rich Together" Theory Management

Xiaoming Qiao
In the demonstration on socialism essence, the implementation of rich together is determined to be the socialist objective. In the process of realizing the objective, the phenomenon of polarization has engendered. It has been put forward in the party's Third Plenary Session of Eighteen that the market...

How is the “Ministry-Level Official” Made?: From the Perspective of Human Capital Value

Na PAN, Zhi-dan DING, Ning ZHAO
As a key elite group, political leaders and officials play a critical role in the course of China’s reform and the performance of holistic governance. Taking the "first level officials" of China, namely the ministerial level officials, as the research object, this study attempts to analyze...

Billiards Marketing Communication Strategy (Redball Billiard Taman Palem Case Study)

Calvin Suteja, Eko Harry Susanto, Sisca Aulia
In the era of the Covid-19 pandemic, there are limitations to being able to leave the house, and there are regulations to keep one another at a distance. Redball Taman Palem makes a communication strategy by creating content through Instagram and YouTube. Educational content and promos are uploaded the...
Proceedings Article

The Analysis on the Role of Dance Education in College Education

Min Zhu
The Chinese nation has a long tradition of dance education. As an art education discipline, dance can harmoniously integrate different aspects of body, mind, emotions and society. Dance education in colleges and universities is a favorite course for college students. It can not only improve their body...