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24869 articles
Proceedings Article
How do Guochao Cities Use Social Media to Build Urban Brand-Case Studies of Hangzhou and Luoyang
Yitian Wang
In recent years, young Chinese consumers have a surge of interest in domestic brands and products that integrate Chinese traditional style and culture. On the surface, it is a consumption choice, but behind the consumption behavior is also a specific expression of cultural confidence. The spread of “Guochao”...
Proceedings Article
How the Age Impact WOMEN’S Rating on Clothing Based on WOMEN’S Clothing E-Commerce Review
Siqi Li, Ziwen Wang
The research focuses on the increasing need in mature women’s clothing when they shop online. Clothing has both psychological and social meanings for consumers, therefore, our research attempt to find multidimensional aspects of consumers’ perceptions and evaluations through reviews, and accordingly...
Proceedings Article
How Trade Policy Uncertainty Affects ESG Investment Flows: Time-Series Analysis Using IMF and Sustainalytics Data
Najmi Kamariah, Abdul Rahman Kadir, Nuraeni Sayuti, Nur Rezky Amaliah
This study investigates the impact of trade policy uncertainty (TPU) on Environmental, Social, and Governance (ESG) investment flows using a dynamic panel data model and monthly data from 15 major economies between 2010 and 2023. Drawing on Real Options Theory and Institutional Theory, we hypothesize...
Proceedings Article
Implementation of the MSME Empowerment Policy through the Small Business Credit (KUR) Application Program in the Trade Sector in RW.06 Banyu Urip Subdistrict, Surabaya City
Eka Destia Nurfatikhah, Agus Prasetyawan, Anastasya Fanujiya Sari, Shahwa Al-sofwa, Sofia Nur Oktaviani, Raihan Akbar Janitra
The policy of empowering micro, small and medium enterprises (MSMEs) is the main focus as an effort to encourage economic development and reduce economic disparities in various regions. One of the initiatives that has been implemented is the People’s Business Credit (KUR) Application Program which is...
Proceedings Article
Study on Multi-dimensional Transformations in C-E Translation of The Three Word Primer from the Perspective of Eco-translatology
Xiuying Lu, Yuqi Zhang
Zhao Yanchun’s The Three Word Primer is distinguished by its linguistic fidelity to the original text, its three-word grid, even-rhyming style, easily understood and informative commentary. Using the multi-dimensional transformations of eco-translatology, we find that the translator has successfully...
Proceedings Article
The Implementation of Pictured Story in Expressive Language Competence of Students Group B BA Aisyiyah Ngalas 1 Klaten
Sri Lestari, Sri Slamet
Language plays an important role in human life in general, and in communication in particular. Bromley explained that speaking ability is an expression of words. There are receptive (understood and accepted) and expressive (concrete) expressions. Children who speak includes in the category of Expressive...
Proceedings Article
The Analysis of Digital Finance and Digital Inclusive Finance
Discussion on Impact, Problems and Suggestions
Wenge Zuo
In recent years, digital finance has developed very rapidly. With the development of social economy, the society should strengthen the understanding of Inclusive Finance and further promote the practice of modern Inclusive Finance. The development of traditional inclusive finance faces the problems of...
Proceedings Article
Study on the Realization Dilemma and Guarantee System of Workers’ Right to Rest from the Perspective of “996” Working System
Zedong Ding, Yihao Sun, Xiaoyue Zhang, Xiwen Zhang
This study is used to research the unreasonable working system “996”, which work at 9 a.m., get off at 9 p.m., rest for 1 hour (or less) at noon and evening, work more than 10 hours in total, and work 6 days a week, as this work system generally appears in China’s labor market. This work system is illegal...
Proceedings Article
Research on Marketing Strategy of Short Video based on the Rapid Development of Internet Era -- Taking TikTok as an Example
Xinyue Zhang
Based on the rapid development of society, the pace of people’s lives is getting faster and faster. Furthermore, it creates much fragmented time each day—for example, every day on the way to work or school. There may be 20 to 30 minutes of travel time, and if this time is not enough to accomplish something,...
Proceedings Article
An Algorithm of three-Dimensional Sensor Network Deployment for Petroleum and Gas Pipeline Monitoring Systems
HUAPING Yu, MEI Guo
Pipeline systems are widely used for transportation of petroleum and natural gas. It is clear that a continuous and automatic monitoring system is very necessary for petroleum and gas pipeline system. This paper describes an algorithm of 3D sensor node deployment based on petroleum and gas pipeline architecture...
Series: Advances in Engineering Research
Proceedings Article
Effect of Astaxanthin on the Growth and Resistance of Strawberry Seedling under Cadmium Stress
Yu'Ting Jiang, Ya Luo, Fan Mo, Ya'Jie Ling, Qin Mo, Shu Luo, Hao'Ru Tang
In this experiment, we studied the effects of astaxanthin on the growth and resistance of strawberry tissue culture seedlings under the stress of heavy metal cadmium. Strawberry seedlings were planted in MS medium supplemented with different concentrations of astaxanthin and with 25 mg/L GdCl2. The results...
Proceedings Article
Psychological and Pedagogical Methods for Development of Assertive Behavior in High School Students
L V Mamedova, Yu V Kobazova, I J Shakhmalova
Studies into how the younger generation grows up and develops as part of the society are increasingly relevant today. The society influences human beings and their mental conditioning; it defines the point of origin for tracking the changes at this or that developmental stage. Therefore, assertive behavior,...
Proceedings Article
Multi-object Tracking In The Overlapping Area Based on Optical Flows
Ningning Wang, Mingli Luo, Xiaohui Luo
For the question of incorrect target tracking when a dynamic occlusion occurred between two or more objects within a surveillance video, this paper raises use the optical flow to track pedestrians in partial occlusion and interaction area.We based single target locating and tracking model on the optical...
Proceedings Article
Application of SVM Based on Improved Grid Search in Quantitative Analysis of CO2 Gas
Jian Qu, Hongyan Chen, Wenzhen Liu, Bing Zhang, Zhibin Li
According to the difficult in selecting parameter of SVM when modeling on the gas quantitative analysis,and existing methods need long time,SVM optimized by improved grid search method was proposed to built an infrared spectrum quantitative analysis of gas.According to this method,the spectrum data of...
Proceedings Article
Carbon Emissions Disclosure: Financial Performance and Industry Characteristics of companies rated by Morningstar Sustainalytics
Pusvita Indria Mei Susilowati, Arifuddin, Asri Usman, Syarifuddin
This study aims to analyze the effect of financial performance and industry characteristics on carbon emission disclosure in companies listed on the Indonesia Stock Exchange (IDX) that have received ESG assessments from Morningstar Sustainalytics. Financial performance variables are measured through...
Proceedings Article
Research on the Construction of Digital Sports Campus in Colleges
Leilei Tian, Cunjun Xie
The concept of digital sports is defined by using the literature method and the field investigation method. The present situation of the digital sports campus construction is as follows: 1. The digitalization of the physical and mental fitness of the teachers and students in the university; 2. The digitalization...
Proceedings Article
Colored Flour Plasticine Media as a Means of Early Childhood Creativity Development
Sofiah, Sri Katoningsih
Early age is often referred to as the golden age (golden period), where children begin to experience rapid growth and development. Children begin to experience growth in height, weight gain, development of thought patterns, and development of creativity. Teachers must be able to use learning methods...
Series: Advances in Engineering Research
Proceedings Article
Effects of Cooling Rate on the Microstructure and Tensile Strength of A356 Alloy Wheels
Zhenbang Liu, Li Zhou, Guowei Li
In this work, the effects of cooling rate on the microstructure and tensile strength of A356 wheels during solidification were studied. Four cooling methods, including air cooling, wind cooling and two different water coolings, were a used to control the cooling rate of spoke. Comparing with the air...
Proceedings Article
Research on the Characteristics and Functions of "Eatathome" APP Platform Based on the Concept of Health
Bingchao Huang, Xuan Fang, Ruiqi Lin
Against the background of the new era, China puts forward the strategy of “Healthy China” to establish a strict, efficient and socially co-governed food safety system. Guided by the health concept of green low-carbon and circular development, "Eatathome" APP Platform integrates Internet with modern agriculture...
Proceedings Article
Epic of Mahabharata in Kuntowijoyo’s Novels: Aesthetic Response Analysis
Inung Setyami, Faruk Faruk
This study aims to describe and reveal the meaning of the Epic Mahabharata in Kuntowijoyo's novels in terms of Wolfgang Iser's Aesthetic Response theory. The study of Iser's aesthetic response is basically centered on the process of interpreting the text produced through communication...
Proceedings Article
Value Investment Under the Effect of COVID-19
WenLan Fan, TingGuan Wu, Qing Deng
The impact that COVID-19 brought to the global economy has not yet been eliminated, especially for the retailing industry. At this new stage, we apply the value investing method to analyze investment opportunities in the post-epidemic era. [1] This research will use cases from three companies: PepsiCo,...
Proceedings Article
Analysis of National CO2 Emission Performance Based on Agricultural Emission Indicator
Xuanyou Chen, Yue Zhang, Pengxu Chen, Anduo Wang
This study uses data from the Food and Agriculture Organization (FAO) of the United Nations to investigate the relationship between agricultural CO2 emission, production, and related socioeconomic factors. First, we gather and process emission and production data, and then organize data based on country,...
Series: Advances in Engineering Research
Proceedings Article
Adsorption and Separation of Chromium from Electroplating wastewater with Banana Stem Adsorbent
Shaohong Peng, Liwang Jiang
The preparation process of waste banana stem adsorbent and the conditions of removing Cr were studied. The experiment results showed that the saturated adsorption capacity of banana stem adsorbent with phosphoric acid reached 5.84mg/g, over 95% of Cr(VI) and 70% of total Cr can be removed from water...
Proceedings Article
Elements of Cohesion and Coherence in Chinese Narrative Discourse Texts in Newspapers 国际日报 Guoji Ribao
Cicik Arista, Muhammad F. Masrur, Hans Y. T. Dasion, Subandi Subandi, Yogi B. Adimas, Rendy Aditya
Cohesion and coherence are essential elements that have a role in forming structural coherence and coherence of the meaning of discourse texts. The formation of a coherent structure and semantic relationship cannot be separated from using the correct elements of cohesion and coherence, which are marked...
Proceedings Article
Object Tracking by Corrected Background-Weighted Histogram Mean Shift with Sum of Gradient Mode
Yu Yang, Yongxing Jia, Chuanzhen Rong, Lijuan Wang, Yuan Wang, Ying Zhu, Zhenjun Yue
With a focus on complex environments, the present paper describes a new algorithm in scale changed object tracking through color feature. Mean shift (MS) iterative procedure is the best color-based algorithm to find the location of an object. The algorithm performance is not acceptable once tracking...
Proceedings Article
Frame Alignment Strategies of Brand Globalization from the Perspective of Social Movement Theory
Jing Huang
Drawing from social movement theory in sociology, this article provides a linkage between brand frame alignment strategies and the resonance gaining of global brands in different social and cultural contexts. Based on the literature review and discussion, the author proposes a conceptual brand communicative...
Proceedings Article
Analysis Of Policy Implementation Of The Sinau Bareng City Of Surabaya Program On Teaching Tutors
Fadila Andini Syahputri, Prasetyo Isbandono, Fian Sukma Ningsih, Reza Adam Firmansyah, Muhammad Taqy Abdullah, Amalia Pinka Firdaus
Education is a process carried out to develop one's potential and skills with the knowledge acquired. Surabaya City is one of the cities in Indonesia that manages its own education system by establishing the Sinau Bareng program. This program is supported by the Surabaya City Education Office and...
Proceedings Article
How to Improve the Valuation of DCF Model - a Closer Examination on the Depreciation Rate
Chenxia Du
Along with the Capital Asset Pricing Model (CAPM), the Discounted Cash Flow Model (DCF) has been widely applied to estimate the common equity of a company. Despite the simplicity of DCF, this valuation model also bears criticism regarding the uncertainty of the estimations and restrictive assumptions...
Series: Advances in Engineering Research
Proceedings Article
Simulation of Micro Blanking Process of Square Hole with Fillet Based on DEFORM-3D
Shining Zhou, Xiaolong Yang, Jing Sun, Wenji Xu, Xin Liu
Simulation of Micro Blanking Process of Square Hole with Fillet was carried out based on DEFORM-3D. The ratio of burnish depth, shear depth and fracture depth to sheet thickness under different relative blanking clearance (c/t) was analyzed. The results show that the burnish depth at the fillet increases...
Proceedings Article
The Use of Gijougo-Type Mimesis in Mangadouga Youtube Channel フェルミ漫画大学
Ina I. Pratita, Parastuti Parastuti, Rusmiyati Rusmiyati
Technological developments cause manga not only in print but also in digital form (デジタル漫画) and in the form of videos which are often called mangadouga (漫画動画). The development of manga can indirectly trigger manga to be more widely known and attract interest in learning Japanese. Manga as a cultural reflection...
Proceedings Article
Research on Virtual Simulation Technology in Environmental Design Major Course
Yue Yuan
The discipline structure of environmental design is relatively complex, with comprehensive, practical, artistic, scientific and technological characteristics. In the major of environmental design, various technologies such as immersion, interaction and experience can be applied in the practice of environmental...
Series: Advances in Engineering Research
Proceedings Article
Anti-blocked Composite Material of MgSO4×7H2O - KAl(SO4)2×12H2O for Thermal Energy Storage
M. Zheng, J. L. Shi, Z. Yang
The preparation and characterization of anti - blocked composite material consisting of MgSO4·7H2O and KAl(SO4)2·12H2O for thermal energy storage are reported in the present article. The preparation is performed by co-melting method by adding CaCO3 as the anti-blocking agent. The thermal properties of...
Proceedings Article
The Distribution Inefficiency of Medical Resources in China: A Literature Review
Hu Haojin
Contemporarily, the distribution inefficiency of medical resources in China is a dramatical issues puzzling the Chinese government. In this paper, the issue will be reviewed detailly with corresponding suggestions in terms of handling the problems. Specifically, the progress in last decade of such issue...
Proceedings Article
Factors Affecting Sustainability Report Disclosure
Enny Hardi, Monalisa Monalisa
This study aims to examine and analyze the effect of sales growth, financial slack, industry type, and managerial ownership on the sustainability report disclosure in companies in the industrial sector listed on the Indonesia Stock Exchange for the period 2021–2023. This research employs a quantitative...
Proceedings Article
Development and analysis of 11-year MODIS forest fire datasets across the Heilongjiang Province of northeastern China
Ou Deng, Guofeng Sun, Quanyi Huang, Yiqiu Li
Forest fires are a recurrent environmental and economic emergency worldwide. To date, fire activity and its impact were addressed by most international projects. In this study, we processed MCD45A1, MOD13Q1, and in-situ monitoring history fire records for mapping and validating burn scars covering the...
Proceedings Article
The Market Risk Premium Model Theory Study
Minrui Fan
Stock market risk premiums not only influence corporate finance and investment management decisions but also serve as key inputs for numerous financial theory models. A deeper and more comprehensive knowledge of equity risk premiums has emerged as a result of developments in the theoretical research...
Proceedings Article
AI-Powered Intelligent Robotic System for Autonomous Navigation, Obstacle Avoidance, Visual Tracking and Object Manipulation
C. Sathish Kumar, Aakarsh Aryan, P. Bala, B. Kathiravan, M. Manobala
Autonomous robotic systems have gained significant attention due to their potential applications in industrial automation, surveillance, logistics, and assistive technologies. This paper presents an Intelligent Robotic System that integrates multiple AI-driven techniques, including You Only Look Once...
Proceedings Article
Effects of outdoor temperature on the natural smoke extraction strategy in an atrium
Lanlan Zhen, Feng Ran
Natural smoke extraction strategy in an atrium connecting a subway station and commercial building is numerically studied in this article. Different outdoor temperatures ranged from -10°C to 35°C during the fire-induced smoke development in the atrium are studied in detail. The t-square fire curve is...
Proceedings Article
Implementation Of “Bantuan Pangan Non Tunai (BPNT)” Program Policy In Ngusikan Village, Jombang Regency
Yadhira Oza Mawarda, Prasetyo Isbandono, Anastasya Nur Febiyanti, Marisa Putri Asmara, Yansi Dwi Safitri, Dea Wahyu Septiani, Yuyun Eka Kartika Sari
Poverty is a problem that still occurs in Indonesia, one of the efforts made by the Government to deal with the problem of poverty is by issuing a policy concerning the Distribution of Bantuan Pangan Non Tunai. BPNT is an assistance program from the government in the form of non-cash which is given to...
Proceedings Article
The Effects of Magnetic Targeted Nano-particles upon Levels of Cytokines in Serum and Synovial Fluid of Experimental Arthritis Rats
Meng Cheng, Dong Zhang, Yun Cai
Objective: To detect the anti-inflammatory action of magnetic targeted triptolide nano-particles on adjuvant arthritis (AA) rats and the levels of interleukin-6 (IL-6), tumor necrosis factor (TNF ) and interleu-kin-10 (IL-10) in serum and synovial fluid, in order to investigate the possible therapeutic...
Series: Advances in Engineering Research
Proceedings Article
An Improved GM (1,1) Model on Initial Value and Its Application on Power Load Forecasting
Shuangchen Li, Tiantian Wang
When Calculating the parameter c of differential equations,traditional GM(1,1) model considers only the of 1-AGO,the oldest history data ,resulting loss of new information to some extent.This paper gives a new way to calculate the initial value.The new model firstly establishes the function of residual...
Series: Advances in Engineering Research
Proceedings Article
Study On The Economic and Environmental Impact Of The Polluting Industry Transfer
Ying Zhang, Jingyi Xiong, Li Zhang
At the beginning of the 21st century, the trend of provincial industrial transfer became more evident. The transfer of industry will have a degree of impact on the economy and environment of the transfer-in-land and transfer-out-land. This paper uses the data of 10 polluting industries and 30 provinces...
Proceedings Article
The Impact of Return Freight Insurance on Retailer’s Choice of Refund Guarantee in the Presence of Private Brand
Taofeng YE, Xiuyuan PEI
Based on the introduction of private brands by retailers, this paper studies the effect of return compensation on retailer’s optimal pricing. The results show that: (1) consumer return cost is lower than retailer return cost: low return compensation makes retailers give up providing refund guarantee...
Series: Advances in Engineering Research
Proceedings Article
Fatigue Life Analysis of One Hybrid Bus Frame Based on Road Spectrum
Gaojun Liu, Huaixian Yin, Tiezhu Zhang, Hongxin Zhang, Meishi Zhou
To verify the fatigue life of a hybrid bus frame, the finite element model of the frame is built, and the equivalent stress distribution of the frame was got. Multi-body dynamics vehicle model was built in ADAMS/Car. The simulation analysis was conducted based on the road spectrum compiled by MATLAB...
Proceedings Article
Diversity-Based Learning Strategies in Short Story Text Materials in High School
Sinta Tri Noviana, Miftakhul Huda, Andi Haris Prabawa
The objectives of this study were (1) to apply diversity-based learning strategies in short story text material at Muhammadiyah 2 Surakarta Senior High School; (2) increasing students’ understanding of the application of diversity-based learning strategies; and (3) exploring students’ responses to the...
Proceedings Article
The Effect of Combining both Internal and External Cooling Methods on Cyclist, S Performance in Hot and Humid Conditions
Xiao Min Cai, Hao Wu
Research purposes: in the experiment of simulated high temperature and high humidity environment, by using four methods of precooling (oral ice slurry + ice vest, vest, oral ice slurry control), compare the four methods of precooling under high temperature and high humidity environment impact on the...
Series: Advances in Engineering Research
Proceedings Article
Effect of Dipping Basalt Fiber on Mechanical Properties of Concrete
Dingce Huang, Qiu Xiong, Zhiwei Xing
A new dipping basalt fiber reinforced concrete (DBF-RC) was developed in this study. The surface of fiber was modified by dipping into epoxy resin. The mix of DBF was first researched on cement mortar, and then on concrete. The workability and mechanical properties of cementitious materials were investigated....
Series: Advances in Engineering Research
Proceedings Article
Analysis of Oxygen - enriched Combustion Characteristics of Corn Stalk Mixed with Coal Gangue
Chang-Zhong Song, Jiang-Hui Wen, Xin-Ying Shi, Shen Xin Liu Kun
The combustion characteristics of corn stalk and coal gangue mixture (1:4, 2:3, 3:2,4:1) were studied by thermogravimetric analysis. By the data analysis to obtain its combustion characteristics peak fire index, index volatile, flammable index, comprehensive characteristic index and other characteristic...
Proceedings Article
Research on Factors Affecting Brand Image Strategies of Agricultural Science and Technology Enterprises
Jie Xu, Xing Li
Through literature analysis, factors affecting corporate brand image strategy were divided into two categories: dynamic capabilities and market orientation in order to explore the impact and effect of different factors on the implementation of corporate brand image strategies. Taking the quantitative...
Proceedings Article
Implementation of Local Government Policies in the Sector of Structuring and Controlling Street Vendors Gading Fajar Sidoarjo
Andika Fajar Utomo, Gading Gamaputra, Sasi Salwa Kirani, Novita Anggreini, Inayatul Fajriyah, Reva Neris Salvia, Aliendra Putra Ardienta
Gading Fajar, a bustling night market in Sidoarjo Regency, Indonesia, has become a popular destination for food, fashion, and entertainment. Despite its growing popularity, the area has faced challenges related to street vendor activity, including spatial planning issues and environmental concerns. To...