Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

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281 articles
Proceedings Article

Deployment of Future Industries by Major Countries and Regions in the World and Its Implications for China

Su Ning, Xiao Hu, Zhimin Ren, Yueyue Zhang, Shuyuan Zhang
Future industries indicate the development of future technology and industries, thus becoming a new competitive field for global economic growth. According to China’s 14th Five-Year Plan and the Long-Range Objectives through the Year 2035, it is imperative to develop future industries. In recent years,...
Proceedings Article

"Vanity-Oriented" Fashion Consumption During Covid-19: an Empirical Study of Chinese Consumers

Yanghui Cao
This study aims to determine the purchase intention of Chinese consumers concerning vanity when making decisions, to what extent vanity influences the final purchase behavior, and to assess its basic logic by adjusting the rational action theory model. In addition, the results of this study are helpful...
Proceedings Article

Is Logitech a Good Investment after the Pandemic?

Tianjuan Xu
Investing is a critical decision for a large part of the population across the globe since it's a probabilistic question with a multiplicity of choices. At any given point and time, an investor is faced with the problem of numeracy of information about the investment, and he/she often succumbs to...
Proceedings Article

Research on the Cash Flow Management Mechanism and Risk Control of Haidilao Enterprise During the COVID-19 Era

Jingwen Wang, Runze Wu, Zeqi Huang, Xiaoyan Sun, Jiacheng Hang
It is clear that COVID-19 has seriously hindered the economic development. It has become a hot topic that how to make the catering industry grow with new vitality in the post epidemic era. Control measures like home separation have caused a great impact on the catering industry because of the decline...
Proceedings Article

Discussion on the Establishment of Learning Organization in Enterprises

Fengyan Wang, Ronaldo Juanatas, Jasmin Niguidula
Based on the theory of learning organization, this paper takes JZT enterprise as the research object, adopts the way of empirical research, discusses the problems faced in the practice of building learning organization, as well as the existing measures, and puts forward the specific implementation plan.
Proceedings Article

Factor Analysis on the Influence of Logistics Companies Entering New Markets in China——SF Express as an Example

Qingkun Qiao
Logistics industry development can significantly increase production efficiency of enterprises, while simultaneously contributing to the development of enterprises. Over the past several years, the government of China has placed a great deal of emphasis on developing the logistics industry there. Taking...
Proceedings Article

Valuation of Express Delivery Enterprises based on DCF Model - Taking S.F. Holding Co., Ltd. as an Example

Cong Fang
In recent years, the rapid development of the socialist economy has promoted the rise of the express delivery industry, which occupies an indispensable position in the modern service industry. However, there is a relative lack of theoretical and applied research on the valuation of express delivery enterprises....
Proceedings Article

The Development Path of Rural Industry Integration Driven by Fintech

Liping Zhu, Zhizhong Li
Rural industry integration is a complex and systematic project, which needs strong financial support. Fintech has broken the business model of traditional finance, increased the selectivity of financial services, and played an increasingly important role in the integration of rural industries. The paper...
Proceedings Article

Cryptocurrencies’ Past, Present and Future

Jiongyi Song, Yanqiu Chen, Yuxuan Li, Qizhi Sun
The growth of Cryptocurrency has been considered as a future legitimate tender of currency with great possibilities, and it has contributed to lots of different fronts like investments and forms of trading, on the contrary, has caused several troubles. As virtual currencies are developing rapidly, people...
Proceedings Article

The Gap between the Degree of Internationalization of RMB and Other International Currencies

Jiedong Zhang
From 2009, Chinese authorities have pledged to promote the globalization of the Renminbi (RMB). As such the nation has taken a number of concrete efforts to encourage RMB globalization, including the opening of the capital market in Hugangtong, the expansion of the international RMB, and the creation...
Proceedings Article

The Impact of Technology Expenditure on the Commercial Banks’ Profitability in Canada

Zijun Lin, Yunan Wang
The growing cyber threat has created an uncontrollable financial mess for the global banking industry. This paper presents a case study that reviews Canada's largest financial data breach and investigates the spillover effects of cyber attack. To test the cyber investment efficiency of banks in...
Proceedings Article

Research on the Influence of Financial Asset Allocation Ratio on Performance of High-Tech Listed Companies

Zhuang Yujin, Li Yuju, Zhao Hengfang, Chen Jingbo
Taking A-share high-tech listed companies in Shanghai and Shenzhen stock markets from 2011 to 2020 as samples, this paper uses factor analysis method to build a comprehensive evaluation model of high-tech enterprise performance from three dimensions: innovation performance, financial performance and...
Proceedings Article

Research on the Financing of Small and Micro Enterprises——Take Guangdong Province as an Example

Linya Zhang
Small and micro enterprises are at a competitive disadvantage in the market. The outbreak of the financial crisis has seriously affected the operation of small and micro enterprises. The main reason is the problem of financing. This paper takes some small and micro enterprises in Guangdong Province as...
Proceedings Article

Model Prediction of Factors Influencing NBA Players’ Salaries Based on Multiple Linear Regression

Yang Zhao
With the commercialization of sports, the main concern of the various leagues is how much to pay a player, especially a star player or superstar. This paper uses the NBA league as an example to investigate the main factors affecting players’ salary levels. 14 indicators such as height, weight and Win...
Proceedings Article

How Does COVID-19 Impact Chinese New Energy Vehicle Stock Market? - Research based on Fama-French Model

Handi Yang
While Chinese new energy vehicle (NEV) industry is emerging with the support of policies, the plague made damages on the industry by influencing the material supply and technological process of it. During the pandemic, the crude oil price decreased, causing new energy automobiles less attractive. This...
Proceedings Article

An Exploration of the Market Opportunity for a Produce E-Commerce Platform in China

Zihan Liu, Hongrui Song, Jingliang Wei, Xinyu Yuan
This paper focuses on identifying problems in consumers’ selection and purchase of fruit by way of online channels, while proposing a solution aimed at overcoming those challenges. Specifically we identify important buyer preferences related to the taste, origin and other characteristics of fruit, which...
Proceedings Article

Analyzing Textile Industry by Linear Programming

Zhaoxiang Feng, Ruokai Wang, Xijun Huang, Xiao Jiang, Yanru Liu
In this paper, we are trying to optimize the production in the Textile industry with linear programming. To achieve this goal, we need to have a detailed understanding of the various demand factors in the production process, including the capital, production consumption, and quantity of raw materials....
Proceedings Article

Volatility in Chinese and European Stock Markets under the “Black swan” of the Russia-Ukraine War - An Empirical Test based on the GARCH Family Models and Investor Sentiment

Qingchuan Du
The financial markets in Central Europe were shaken violently in February and March 2022 by the Russian war in Ukraine. In the background, the paper uses GARCH to model and research, figuring out how volatility characteristic shocks to financial markets from war. The paper specifically estimates the...
Proceedings Article

Research on the Impact of Sustainable Logistics Service Quality on Consumers’ Cross Buying

Xiao-Hui Li, Zhi-Tao Chen
Through the literature, it is found that contemporary enterprises pay more attention to the sustainable, green and environmental protection logistics service quality provided by logistics service providers, and consumers gradually pay attention to this when making cross purchase. When improving the quality...
Proceedings Article

Research on the Relationship Between Recommenda-Tion Mechanism of Short Video Platform and Users’ Purchase Intention Under the Background of Interest E-Commerce

Wei Jia Liu
With the development of Internet technology, the development of traditional e-commerce platforms has reached a bottleneck period. Although new forms of e-commerce are emerging, such as cross-border e-commerce, social e-commerce, live broadcast e-commerce, etc. However, products are becoming more and...
Proceedings Article

The Impact of Private Equity Financing in Chinese Market

Zhiyao Lin
This paper uses A-share listed companies' private equity financing events in Shanghai and Shenzhen stock exchanges from January 2010 to December 2019 as a research sample. It calculates the cumulative excess return of the corresponding stocks. Combined with the method of event research, this paper...
Proceedings Article

Marketing Strategies of Luxury Brands in Chinese Market

Jiao Hong
Under the dual pressure of the poor macro consumption situation and the "flight" of domestic consumption capacity to overseas, major luxury brands also have a sense of crisis. In order to consolidate the existing consumer groups and attract more new consumers in Chinese market. These valuable...
Proceedings Article

The Influence of Strategic Human Resource Management and External Environment Configuration on Innovation in Science and Technology Enterprises

Teng Zhang, Lihong Du, Kang Xu
The rapid development of my country's science and technology enterprises has gradually become an important growth point for the country's economic innovation and development. Compared with traditional enterprises, a technology enterprise is a knowledge-, technology- and talent-intensive enterprise...
Proceedings Article

An Introduction to the Research on Profit Models

HaiYan Song, YiPing Jiang
The purpose of a company is to make a profit, and the way a company makes a profit in different periods is different. This article starts from what value the profit model can create, that is, to achieve sustainable development, increase sales revenue, maintain normal cash flow, improve the time value...
Proceedings Article

Improving Machine LEarning’s Performance in Predicting Stock Price in Unexpected Situations

Dingjun Wang
Machine learning, known as deep learning, enables computers to learn from data sets, and more importantly, to think and make decisions like humans. In latest years, this idea has become rather significant in the field of finance for being capable of handling complex tasks, such as predicting stock price....
Proceedings Article

Target Analysis of Dredging Ship and Process Schemes of Inland River Main Channels in Jiangsu Province

Beibei Qu, Deyu Wu, Feng Jin, Qingfeng Wang
For the dredging projects of inland river main channels in Jiangsu Province, the demand research of suitable dredging ship and dredging process schemes was carried out. Firstly, the development situation and trend of dredging vessels and processes were analysed. Secondly, combined with the current dredging...
Proceedings Article

Application Analysis of Blockchain in Business

Yimiao Li
Blockchain has aroused widespread interest in many fields. As a distributed digital ledger, blockchain has transparency, traceability, and irreversibility in recording transaction information, and has been welcomed by many industries and investors. This paper aims to discuss two main applications of...
Proceedings Article

Analysis on Potential Blockchain Applications in Finance, Sports, and Supply Chain Management

Wenzhe Zhang
The concept of a blockchain and its applications within the business world has been a popular and widespread topic ever since the emergence of Bitcoin as a form of cryptocurrency. Properties of a blockchain such as information security, decentralization, and distributed ledger provide limitless opportunities...
Proceedings Article

Research on the Development Path of Coastal Tourism in Coastal Provinces Against the Backdrop of “Carbon Peak and Carbon Neutrality”

Wanchao Kang, Xin Teng, Xiya Tang, Qiwei Zhao, Panpan Zhang, Shuang Wang, Xue Meng
In order to cope with climate change, China proposes “carbon peak and carbon neutrality” goals. The low carbon development of coastal tourism is essential for the tourism industry to assist in achieving the “carbon peak and carbon neutrality” goals. By defining the connotation of the low carbon development...
Proceedings Article

A Study on Whether CHina's Double Reduction Policy Is Beneficial to Vulnerable Families

Ziwen Cui
In October 2021, the National people's Congress said: the double reduction policy is intended to be explicitly incorporated into the law to avoid increasing the burden on students at the stage of compulsory education. It means to effectively reduce the burden of overweight homework and out-of-school...
Proceedings Article

Research on Management Accounting Informatization in Manufacturing Industry Development Based on Shared Service

—— Taking Haier Group as an Example

Mengyue Du
In the information era, the manufacturing industry is expanding rapidly with economic globalization. During this process, many emerging financial problems show that the traditional financial management cannot satisfy the requirement to develop, therefore; the management accounting informatization and...
Proceedings Article

An Analysis of Internet Celebrity Economy Development Status in the Self-media Era

Xiaoge Duan, Lihong Du, Teng Zhang
In recent years, the Internet celebrity industry has developed rapidly. However, there have been various problems that continue to bring it to the forefront. How long can the Internet celebrity economy be “popular”? This paper analyzes the basic model and development problems of the Internet celebrity...
Proceedings Article

Investigation and Research Based on the Prediction and Planning of Community Home Care Service Center in Tianhe District, Guangzhou

Ningwei Wang, Heqi Wang
China has entered the stage of aging society, and the pension problem has become one of the hotspots of public concern. This paper uses the Grey Prediction GM (1,1) model to predict the population trend of the elderly in Tianhe District and the proportion of the elderly in Tianhe District choosing community...
Proceedings Article

The Impact of Major Emergency on International Foreign Exchange Markets: The Case of Brexit Vote

Boen Ding
On June 24, 2016, the results of the UK's EU referendum were announced, with Prime Minister David Cameron declaring the Leave camp the winner. Not only did the exchange rate of the British pound plummet, but most non-US dollar currencies also weakened significantly. The international foreign exchange...
Proceedings Article

Challenges and Countermeasures for CHina’s Tourism Industry in the Post-epidemic Era

Yiming Yang
The outbreak of the epidemic has serious impacts on all walks of life in China, especially the tourism economy. Therefore, this paper focuses on the challenges faced by China's tourism industry under the current background and the relevant countermeasures that can be implemented. By summarizing...
Proceedings Article

Calculation of the Optimal Social Pooling Pension Contribution Rate Under the Three-Child Policy

Mile Deng, Jiuru Zhu
Under the condition of maximization of social welfare and considering the influence of China's three-child policy, this paper establishes an optimal contribution rate model of old-age social pooling account under the three-child policy based on general equilibrium OLG, and analyzes the relationship...
Proceedings Article

Cost Management of New Energy Automobile Enterprises

—— Taking BYD as an Example

Lu Wang
As new energy vehicles are determined to be the direction of China's automobile industry development, the entire industry has gradually entered a market-oriented competitive environment. The importance of new energy automobile enterprises to improve cost management and market competitiveness has...
Proceedings Article

Research on Credit Risk Assessment of Small and Medium-sized Enterprises by COVID-19 and Supply Chain Finance

Zijia Liu
The global economy has a huge fluctuation, because there was a big shock to industries by COVID-19. In this context, supply chain financing is becoming a convenient and efficient way to help small and medium-sized enterprises(SMEs) take the next step, which is why it is experiencing rapid development...
Proceedings Article

Volatility Spillovers of New Cryptocurrencies Over Traditional Cryptocurrencies in the NFT Market: A Case Study of Mana

Maosen Tang
This study uses the DCC-GARCH model to compare the correlation between two types of cryptocurrencies in two different fields. In the context of the popularity of NFTs and the metaverse, new cryptocurrencies based on the metaverse have been favored by investors. Through empirical analysis of mana cryptocurrencies...
Proceedings Article

Research on the Influence Path of Internal Control Quality on Audit Fees

——Based on the Intermediary Effect of Disclosure of Key Audit Matters

Sheng Shujun
China's new audit standards issued in 2016 increased the disclosure of key audit matters, which aims to improve audit quality and standardize audit fees. Because the quality of enterprise internal control is closely related to the risk of material misstatement and special risk of financial reports...
Proceedings Article

On the Control and Prevention of Enterprise Financial Risk

ziyu Hou, Ronaldo Juanatas, Jasmin Niguidula
As the most important application of human resource management, performance management plays an important role in ensuring the realization of organizational objectives. By analyzing the current situation of performance management commonly existing in research enterprises, this paper aims to explore and...
Proceedings Article

Analysis of Different Macro Policies Implemented by U.S and China During the Covid-19

Youxu Wang, Chen Lu, Youjin Chen, Zongyuan Wu, Boyuan Wang
Since the outbreak of COVID-19 in February 2020, the economic operation of all the countries in the world has been greatly affected. Countries have issued many macro policies to address the adverse effects of the contraction of economic activity caused by the epidemic. Monetary policy is one of the most important...
Proceedings Article

Assessment and Solution for the Future Trend of the Medical Interpretation Market in China

Xinyue Yan, Yiwen Fan, Zhe Hao Jacko Cai, Qinpei Li
Across the past decade, the number of foreigners coming to China is increasing, accompanied by increasing multilingual interpretation needs. The demand is most pronounced in the realm of medical and healthcare related translation, due to its high degree of required professionalism and high frequency...
Proceedings Article

Correlation Between Football and Economics

Jingge Li, Zijian Xu, Xinyang Li
With the increasing popularity of whole football in China, the football market become reciprocal with the Chinese economy. On the one hand, the football economy is representative of the Chinese economy as a whole, on the other hand, the economic condition affects the football industry. As such, by evaluating...
Proceedings Article

The Influence of Information Disclosure Quality on Enterprise Investment Efficiency

Yuquan Wang
Information disclosure has a critical role in reducing information asymmetry and promoting the fair and efficient operation of the capital market. Currently, research on enterprise investment efficiency is primarily conducted from perspectives such as corporate governance and ownership structure, with...
Proceedings Article

A Brief Overview of the Relationship Between Green Ecological Economy and Political Marketing Competitiveness

Jinling Chen, Zhongyi Bao
In today's era of rapid economic development, ecological and environmental protection is an issue that can not be ignored. In particular, the emergence of a new global economic phenomenon, namely “green” ecological economy, has led to the formation of new branches of knowledge, such as “environmental...
Proceedings Article

Application of Big Data Analysis in E-commerce Enterprises—A Case Study of Taobao

Bohan Ruan
With the development of science and technology and the progress of the era, data have become an indispensable part of life. All things in life can be converted into data for analysis and prediction. Along with the development of cloud computing and the Internet, big data analysis has become increasingly...
Proceedings Article

Research on Optimizing Ideas of Corporate Culture Construction of State-Owned Power Enterprises

Han Wang, Huixu Zhang, Jiaxu Cheng
The construction of corporate culture of state-owned power enterprises is an important task to promote the implementation of the company's strategic goals, gather the spiritual strength of employees, and promote the harmonious development of the enterprise. This article combines the actual development...
Proceedings Article

Research on Genius Marketing Strategy from NIO

Linjie Zhang
Since its launch four years ago, NIO has grown rapidly and become a leading brand of new energy vehicles in China. As the first auto company with the highest shipment volume in the world, NIO has a completely different sales market from classic models and has a unique marketing approach to other new...
Proceedings Article

Application Scenarios of AUTOSAR Classic Platform and Adaptive Platform

Chen Huang
Nowadays, complexity in design of car systems is increasing. To make the design of software more manageable, AUTOSAR provides two platforms serving as middleware between hardware and software: AUTOSAR classic platform and AUTOSAR adaptive platform. Generally, both two platforms will be used in a car...
Proceedings Article

A Study on the Development of Traditional Chinese Medicine Service Trade Facilitated by Digital Technology

Rongjun Xie, Meiqin Lv
As a unique industry in China, traditional Chinese medicine is involved in the primary, secondary and tertiary industries, especially the medical treatment, health, scientific research and service. Targeted at the current conditions and problems of the traditional Chinese medicine service trade in China,...
Proceedings Article

Analysis of the Impact of Investment Banks on US Economic Growth

Yixi Wang
Investment banks are an important part of the capital market. They have more funds than retail investors and are more experienced in long-term investment than traditional commercial banks. However, the improper operation of investment banks in the capital market also makes the whole market difficult...
Proceedings Article

Analysis of Cost Structure and Control of E-Commerce Enterprises - Taking Meituan as an Example

Guangxuan Wu, Weiqun Wang, Liang Xu
E-commerce, as a mainstream business model in the 21st century, has developed rapidly in China in the past two years. Various shopping websites have provided consumers with a large number of goods. However, the logistics management system is not perfect enough to keep up with the development speed of...
Proceedings Article

Impacts of Change in Capital Structure on the Profitability of Pharmaceutical Firms: A Study of Pharmaceutical Industry in Singapore

Chenxin Zhang
An optimal capital structure can reduce the cost of capital and then contribute to corporate profitability. Debt financing usually plays a critical role since the proper use of debt is expected to increase revenues and profits. Some academicians find some positive effects of operating or financial leverage...
Proceedings Article

Risk Management in the Electricity Market

Xuanhan Zhang
As electricity products have the properties of significant volatility, no easy storage, and high elasticity of demand, the spot prices can be highly volatile over a certain period. To reduce the possibility of such uncertainty, electricity products need better risk management. One effective method is...
Proceedings Article

Agency Problem or Trade-off Hypothesis: The Implication of Corporation Cash Holding——Test Based on Crash Risk

Shujun Sheng
Based on the data of Shanghai-Shenzhen A-share listed companies in China from 2007 to 2019, the relationship between cash holding level and the risk of stock price collapse was verified. The study found that the increase in cash holdings of enterprises, increased management opportunistic behavior, leading...
Proceedings Article

Modeling Analysis of Vanke Enterprise Daily Profitability

Yifan Chen
In this paper, the stock price and return rate of Vanke Group are modeled by GARCH model, and the fitting effects of GARCH model, EGARCH model and ARMA-EGARCH model are used and compared respectively. Through the comparison of AIC criteria, ARMA-EGARCH model is selected, and serves as the final model...
Proceedings Article

Analysis of Community Organizations’ Participation in Responding to the Outbreak of COVID-19 Pandemic

Xu Kang, Du Lihong, Zhang Hong
The COVID-19 is one of the most serious public health events in China in recent years. The sudden outbreak of the new coronavirus not only threatens people's physical and mental health, but also has a huge impact on the country's economic development and social stability and has even changed...
Proceedings Article

Party Organization Governance and Targeted Poverty Alleviation

——Based on Empirical Evidence of State-Owned Listed Companies

Lei Li, LiMei Cao
This article examines whether the participation of party organizations in governance affects the effectiveness of precise poverty alleviation in state-owned enterprises, based on the specific system of “two-way entry and cross-appointment”, using state-owned listed companies from 2016 to 2020 as the...
Proceedings Article

The Evaluation of Hellobike

Jiaqi Hou
In recent years, bike-sharing has developed extremely rapidly in China because it is a convenient way for people to travel around the city, but it has caused many problems in the process of development. In order to solve their problems and improve the bike-sharing industry in the future, this paper takes...
Proceedings Article

Green Information Technology in the Perspective of Green Principles of the Civil Code Exploration of Development

Wenhu Jin, Jianli Qian, Junshun Su, Xiaojian Deng, Jin Deng
Since the 18th National Congress, the Party and the State have incorporated the construction of ecological civilization into the overall layout of the socialist cause.However, with the rapid development of my information technology business, information technology caused by energy consumption is rising...
Proceedings Article

The Influence of Interest Rates to the Financial Market

Kaiwen Mo
After the 2008 financial crisis, many financial institutions were bankrupt. It is imperative for them and the country to consider new strategies to prevent the next destructive financial crisis. The changes in interest rates in banks or bonds would bring changes in consumer behavior as well. Therefore,...
Proceedings Article

Should Luxury Cosmetic Brands Turn to Focus on Influencer Marketing or Keep Their Traditional Marketing Strategy?

Yijia He, Mingyue Pi, Jiayue Che, Junyi Che
Social media has become increasingly available and popular, enlarging the effect of product endorsements from influencers in recent years. Is it possible for luxury cosmetic brands to adapt the influencer marketing strategy or keep their traditional marketing strategy? In order to answer this question,...
Proceedings Article

Research on Earnings Management of Chinese Listed Companies in Electrical Industry: Taking Wintime Energy as an Example

Kehan Zhou
China as one of the significant emerging markets is high attention to the reality of financial reports. While earnings management is likely to impact the accuracy of accounting information, disturb the market and influence the stakeholder’s judgement. It is essential to research the motivation and detailed...
Proceedings Article

The Application of Big Data Analysis in the Hierarchical Management of Automobile Customers

Haoran Wang
In recent years, automobiles are becoming one of the mainstream people's travel modes. The automobile industry has benefited from big data analytics to improve their sales and marketing efficiency. With the increasing popularity of network applications, the Internet is changing the business models...
Proceedings Article

The Mechanism and Development of Internet Finance Promoting Rural Economy

Liping Zhu, Xubiao Yang
With digital information technology, internet finance provides financial support for rural areas, agriculture and farmers and promotes rural economy. This paper summarizes the characteristics of the development of Internet finance in China, analyzes the mechanism of internet finance to promote rural...
Proceedings Article

Research on the Application Status and Development of the Specific Drug Guarantee in “Huimin Insurance” --Based on Product Analysis Perspective

Mengting Cai, Xiao Zhang
Objective From the perspective of product analysis, to explore the path and strategy for optimizing the development of the specific drug guarantee in “Huimin Insurance”. Data sources: Special literature search, Internet collection, questionnaire survey; Methods: Through empirical research,...
Proceedings Article

Influence of Market Efficiency and Energy Saving/ Emission Reduction on Closed-loop Supply Chain

Cunxian Ma, Ruochen Yin, Yun Huang
This study addresses the problem of inequality between social and corporate benefits in creating a recyclable low-carbon supply chain under the "dual carbon" policy. Our research constructs a two-level closed-loop supply chain in which manufacturers lead, retailers follow, and demand is influenced...
Proceedings Article

Research on the Business Strategy and Deficiency of the Fast Fashion Industry to Enhance Development - a Case Study of Shein

Jiaye Liu
Apparel is one of the largest categories of retail business in which the fast fashion industry originated in the 1990s and has played a significant role over the past decade. However, it still faces a variety of unique challenges. This research aims to suggest appropriate improvements in certain aspects...
Proceedings Article

Research on Smart City Construction in Xinyang

Wu Shuang, Guo Nanke
With the accelerated expansion of mobile Internet and industrial information technology applications, exploring the efficient path of intelligent urban transformation has become an important issue for urban managers and academia alike. Significant progress has been made in constructing smart cities in...
Proceedings Article

Application of Discounted Cash Flow Model in Company Valuation- A Case Study of Netflix

Huaying Wang
In recent years, the Internet has profoundly changed the way people live, work and play in a form of rapid development. With this trend, the activities of Internet enterprises in the capital market are becoming increasingly frequent. How to use reasonable methods to value Internet enterprises has become...
Proceedings Article

Analysis of Enterprise Marketing Strategies in New Media Era

Tianyuhan Jiang
With the development of science and technology, contemporary society has entered the era of new media. Compared with traditional media, new media has great advantages in terms of communication results and efficiency, and therefore has a great impact on the marketing environment of enterprises. In the...
Proceedings Article

Exploring the Market Opportunity for Healthy Semi-finished Meals in China

Qichao Zheng, Jiayi Wang, Liting Liu, Jia Hu, Ruoxuan Zhao
Semi-prepared meal delivery services have been attracting attention in China due to its convenience and affordability. In China this market has great potential, estimated to grow to 516.5 billion yuan by 2023. One of the challenges faced by suppliers in this industry is matching specific meals with customers...
Proceedings Article

Sustainable and Healthy Development of Green Finance of Large Commercial Banks under the Vision of Carbon Neutrality

Jun Qiu
As China moves towards the “dual-carbon” goal, financial organizations have been racing on the track of green finance. Large commercial banks are engines that drive real economy and lead the nation towards the dual-carbon objective. How to allow these banks to shoulder the social responsibilities for...
Proceedings Article

Feasibility of the Development of Green Economy: Dualities in Exogeneity and Endogeneity

Donglai Wang
Green Economy is designed to increase global “green” research, to motivate political “green” decisions, and to support “green” investments. Specifically, this paper offers three dimensions of green economy: economic perspective, political perspective, and ethical perspective to illustrate a sustainable...
Proceedings Article

Effect of Financial Input and Market Mechanism on the Development of the Sports Industry

Sizhuo Li, Shanshan Ye, Lingfeng Ye
Combined with the new industrial development, the vector autoregression model covering sports market activity and sports financial investment, the added value of the sports industry is constructed by selecting a time series data from 2006 to 2020 in China to realize scientific research on the key factors...
Proceedings Article

The Impact of Smart Agriculture on Regional Economy

Yifan Li
The deep integration of artificial intelligence and the real economy is an important economic strategy of China. The new generation of artificial intelligence reflects today's advanced scientific and technological productivity. However, some countries and regions still use traditional farming methods....
Proceedings Article

The Impact of COVID19 on Stock Market: a Study of Stock Market Interdependency

Yiwei Xu, Weilian Xu
Because of the Covid pandemic, the financial market, particularly the stock market, suffered a significant decline. The stock market peaked on February 19, 2020, just before the COVID-19 epidemic resulted in a precipitous decline in share prices. During the crisis, several sectors demonstrated a high...
Proceedings Article

Optimization of China ASEAN Cross-Border E-Commerce Development Path Under the Background of RCEP in the Post Epidemic Era

zhengyang Fang, Ronaldo Juanatas, Jasmin Niguidula, wei Zhou
Despite the huge impact of coronavirus disease on international trade in 2019, the bilateral trade between China and ASEAN bucked the trend due to the help of cross-border e-commerce. This paper will analyze the development status of cross-border e-commerce between China and ASEAN, combined with the...
Proceedings Article

Macroeconomic Factors Modeling Optimization in Stock Prediction Using Machine Learning

Zhengao Chen
Stock prediction has been a focus of research in recent years. Traders are seeking to acquire an effective model to predict the stock prices in the future to make investments and earn arbitrages. Methods in machine learning and deep learning have been broadly used in economic model buildings. However,...
Proceedings Article

Research on the Countermeasures of Henan's Service Trade Export

Yunhe Li
In the face of the new normal of Chinese economy, China has continuously adjusted its economic strategy while developing its foreign trade. It has paid more attention to the development of the export of service trade when the export of goods has made remarkable achievements. As an important part of the...