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This study aims to determine: 1) sustainable marketing strategies to increase the market share of PT. Semen Tonasa amidst increasingly tight cement industry competition; 2) the most effective sustainable marketing strategy to increase the market share of PT. Semen Tonasa in the South Sulawesi and Eastern...

Pinduoduo is hailed as a marketing miracle. As an emerging giant in the e-commerce industry, Pinduoduo has excellent marketing strategy and marketing mix. Therefore, this paper mainly studies the success of Pinduoduo in the context of new e-commerce. This research focuses on STP and 4Ps theories and...

Cohesion and coherence are essential elements that have a role in forming structural coherence and coherence of the meaning of discourse texts. The formation of a coherent structure and semantic relationship cannot be separated from using the correct elements of cohesion and coherence, which are marked...

Reference is deixis following the context of the language so that it always changes and appears in various situations and language events, resulting in the meaning of the reference in one lingual unit being different. This study examines the form of person and time deixis and their forms of reference...

With the improvement of the living standard, the demand for the service industry is increasing. Wanda created original business model is widely praised in Hefei, and it is well received. The research on the marketing strategy of Wanda Plaza provides reference for the integrated commercial model of other...

In recent years, bike-sharing has developed extremely rapidly in China because it is a convenient way for people to travel around the city, but it has caused many problems in the process of development. In order to solve their problems and improve the bike-sharing industry in the future, this paper takes...

Luckin Coffee, which is a new Chinese local coffee brand, opened its first store at the end of 2017, and then rapidly expanded. It only took one and a half years to break through 2000 stores and be listed on NASDAQ in the United States. Now, the number of offline stores exceeded 4500, overtaking Starbucks...

Taier pickled cabbage fish is one of its main brands, and the market size and volume is large. The number of pickled cabbage fish stores in China is as high as 35,000. The industry profits are high, and the competition among enterprises in the track is fierce. We choose one of the top enterprises “Taier...

In traditional Chinese literature, “poetry” conventionally denoted verse composed in classical Chinese. In the early 20th century, Liang Qichao articulated the concept of the “Chinese nation”. This triggered a modern transformation for the term “Chinese poetry”. This transformation involved not merely...

Since the excavation of the brocade inscribed with “When the Five Planets appear in the East, it will benefit the Central States”(五星出東方利中國), remarkable achievements have been made in multi-angle research and interpretation. However, the cultural interpretation of the brocade patterns still needs to be...

China’s sports brands account for a large share of the world and its economic impact should not be underestimated; In the 1990s, international brands such as Adidas and Nike flocked to the domestic market, which had a great impact on local brands in China. In this paper, the proposed sporting goods enterprises...

The growth of the digital economy necessitates that businesses gain a deeper understanding of their target market segments. Buyer personas play a crucial role in helping businesses set targets, develop marketing strategies, and make informed decisions. The Buyer Persona Expert System was developed to...

As Blind Box has gained explosive popularity among young people in China and POP MART is the most successful company in this industry, its operation and marketing strategies arouse the wide attention of the market and are copied by its competitors. Therefore, this paper focuses on POP MART s development...

Due to the end of the Avengers series and the withdrawal of Iron Man, Marvel’s most important film and television character, Marvel Studios needs to re-analyze its market positioning and STP strategy research. So far, Marvel Studios has been going through a huge transformation since the end of the Avengers,...

With the further extent of aging, it has been a focus for the whole society that enable seniors to have a peaceful and enjoyable time after retirement. Traveling is regarded as the major method to fulfill seniors spiritual demands and enrich their life, but there are still some problems with the seniors...

This research aimed to formulate marketing strategies that could be used to increase sales at the Eat Ramen restaurant. The study combined qualitative and quantitative approaches to explain the appropriate marketing strategies for boosting sales at Eat Ramen. The qualitative approach was used to understand...

We introduce the sparse binary pattern (SBP),which is a feature extract method combined SRC with LBP.SBP is robust to illumination. In the paper, we put forward improvement in two directions: multi-value pattern and weighted pattern. Drawing lessons Finger Vein and Finger Dorsal Texture on LTP, we propose...

This paper examines the source and deduction process of the time of “Minor New Year” through poetry literature. According to the Compilation of Chinese Local Chronicles and Folklore Materials (《中国地方志民俗资料汇编》) [1], this paper summarizes the time of “Minor New Year” in various regions of China and the regions...

With the advent of the mobile Internet era, new concepts, theories and methods are constantly emerging compared to the previous marketing environment, making marketing in the whole market increasingly complex. We can see that the traditional marketing concepts continue to fail, which has caused anxiety...

Competitiveness, excellences and quality are strategic issues and a big agenda and of Bandung and Bali Institute of Tourism (STP) and the Deputy of Tourism Institutional Development of the Ministry of Tourism. To realize their vision and mission, the two institutions are faced with a number of challenges...

Recent economic expansion is mainly attributable to scientific progress and technological advancement. Nevertheless, technology’s contribution to Indonesia’s economic growth remains insignificant. The National Medium-Term Development Plan identifies the development of Science Techno Park (STP) as one...

As technology has been highly enhanced, online product is progressively taking over offline product in most countries. Bookstores are one of typical products that meet the trends. Increasingly, more bookstores are transferring their focus from offline to online. However, it doesn’t mean to give up all...

While “xiaonian (the Chinese minor new year)” is one of the important Chinese traditional festivals, its date is not nationally unified. This essay therefore summarized “xiaonian” time and the regions where the “xiaonian” time has evolved recorded in Compilation of Chinese Local Chronicles and Folklore...

Cikakak Tourism Village is known for the Saka Tunggal Mosque which is hundreds of years old, the Tame Monkey community, and the Antap Tourism Market which has only been built since 2021. The trend of tourism villages is a choice for traveling during a new normal vacation. Tourism Awareness Group (Kelompok...

This paper focuses on analyzing the Going Global marketing strategy and takes Shein as an example. The research is based on 4P and STP models. These two models are fundamental marketing analytics tools and also the key to analyzing Shein’s marketing strategy. This paper discusses one of Shein’s successful...

The very rapid development of tourism in Indonesia brings many opportunities for business development in the field of tourism. Central Java Province is one of the provinces with quite a big attraction supported by 198 commercial businesses and 57 non-commercial in the tourism sector. This provides a...

The natural frequencies and modes of a structure can be determined by the modal analysis. In this paper, the CATIA software based on the FSC car frame to carry out a three-dimensional modeling, save as STP format. In the Workbench ANSYS, the modal of the frame is solved by the finite element method,...

The purpose of this study was to analyze the motivation and discipline on employee performance at PMB Trisakti School of Tourism as well as to analyze dominant factors that influence the employee performance. In this study, researchers conducted a study on the employees that work at PMB Trisakti School...

The fitness industry in Indonesia is expanding rapidly, creating both opportunities and competition for gymnasium services. To remain competitive, businesses must adopt strategies that not only attract customers but also ensure sustainability. Previous studies often examined isolated elements of the...

The MSMEs (Micro, Small, and Medium Enterprises) is a sector that has a significant contribution to GDP in Indonesia. However, there are many MSMEs that do not have sufficient knowledge regarding how to analyze the financial performance of their business. The next problem is that many MSMEs still not...

Research conducted to measure the career prospects and the nature of the work variable influence the social status of the college student in the tourism industry, namely the student of Tourism Trisakti, Indonesia. Research conducted by delivering the questionnaire to the internship students, a total...

Guidance and Counseling Program in Primary Schools is a component of the education system. Guidance and counseling personnel are supervising teachers whose positions are also the same as other subject teachers. In the field of elementary schools implementing guidance and counseling is classroom teachers....

Toxic and hazardous waste is leftovers as a result of industrial activities, which contain substances, energy, and / or other components which due to their nature, concentration and / or amounts can threaten, pollute, damage and / or endanger health and the environment. The threat actualization contradicts...

Companies can create core competencies or competitive advantages by adopting the marketing strategies. It can result in creating profitable relationship with customers, differentiation themselves to gain superior customer value than others. This study emphasizes on investigating how small tourism firms...

Entrepreneurship education holds significant role in fostering the growth of entrepreneurship in Indonesia. However, little attention is given to access its impact. This study aims to examine the effect of entrepreneurship education on students' entrepreneurial interests in Tourism Higher Institution...

Each ethnic has its own word-language, the interesting part of word-language is how the same object is called by different names in different languages and in different places. Each image also has its esthetic aspect which is the symbolic aspect, and each ethnic has its own way to draw the same object....

The separation of carbon dioxide (CO2) from the atmosphere using direct air capture (DAC) technology is a key step toward sustainable methanol production. The minimum theoretical work (MTW) required for CO2 separation is set by thermodynamics, however the actual energy consumption is significantly higher...

The optimal management of hemodynamic disorders among critically ill patients requires an accurate assessment of hemodynamic status. Global End Diastolic Index (GEDI) is taken for a more reliable indicator of preload in critically ill patients than central venous pressure and doctors tend to arrange...

Background: Interleukin-6 (IL-6) was considered to be with the severity and mortality in COVID-19 patients, which implies a potential therapeutic target for treatment. We aimed to evaluate the safety and initial efficacy of Tocilizumab treatment for COVID-19 patients. Methods: In the retrospective study,...

This research is motivated by the establishment of the SME Marketplace (SMP) platform as a provider of digital products for SME entrepreneurs. This study aims to plan a marketing strategy for the SMP platform by knowing segmentation, targeting, and positioning (STP) and e-marketing mix. This study uses...

Purpose: Delirium is a frequent occurrence amongst Intensive Care Unit (ICU) patients, but studies on its causes are sparse and its risk factors vary from disease to disease. Here, in this study, an attempt was made to investigate the factors associated with the prognosis of delirium in the ICU. Methods:...

The Programmed Cell Death 1 (PD-1)/Programmed Death Ligand 1 (PD-L1) Immune Checkpoint Inhibitors (ICIs), have become a hot spot in the field of cancer research and treatment, and bring new hope to patients with advanced tumors. But, in addition to enhancing the anti-tumor effect of T cells, PD-1/PD-L1...

Sepsis is a life-threatening organ dysfunction caused by a deregulated host response to infection, and is the most common cause of death in the intensive care unit. Although the pathogenesis of sepsis has made substantial progress, the current clinical treatment of sepsis is basically symptomatic treatment,...