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3410 articles

Would You Pay for Image? E-commerce Clothing Purchase Research of Female Undergraduates in China

Wanchi Yao, Qingyuan Zeng, Yingqin Zeng
As online clothing shopping has become more and more common, the results and findings of research into the factors that influence online shopping are increasing, and the attitudes of this group of new generation women towards online clothing consumption are worth exploring. This study focuses on how...

An Introduction to the Factors Influencing Suicidal Behaviour Among Chinese Adolescents and Countermeasures for Intervention

Suyao Zhai
Suicide, a psychosocial problem, has attracted worldwide attention. According to the survey data, China has become one of the countries with high suicide rate in the world. Among them, it is the first cause of death among people aged 15–34 in China. What is more noteworthy is that the suicide rate of...

Appropriateness of Disclosure of Social and Environmental Responsibility: Sitinaja’s Perspective

Nur Hidayah, Darmawati Darmawati, Sri Sundari
Mineral resources are contributors to state and regional income but are also prone to environmental damage and social conflict. The government, as the trustee of the community, is obligated to regulate the operations of mining companies to prevent harm to the environment and society. The concept of Sitinaja,...

The Marketing Influence, Changes and Opportunities of China’s Tourism Industry under the Covid-19

Zhuoran Li
After the rapid outbreak of Covid-19 at an alarming rate, it has had a catastrophic and unprecedented impact on the tourism industry, and has also profoundly affected the marketing methods related to the tourism industry. This paper collates and explains the intuitive harm of covid-19 to the tourism...

Different Triggers of Depression and Gender Differences

Wanti Wang, Wenjie Xu
It is of great significance to pay attention to the causes and prevention of depression. The purpose of this paper is to explore the mental and physical factors that lead to a depressed mood. The impact of gender differences on depression is explored by analyzing the etiology. The article provides a...

E-commerce Price War Based on Game Theory

Yi Liu
In the increasingly complex competition among firms, price war often takes place between E-commerce firms. The reasons for a price war in the E-commerce industry are various. This paper uses the game theory method to discuss the formation of competition mode and further study the possibility of price...

Analysis of the Current Situation and Development of Tencent WeChat

Jing Lin
This study mainly analyzed how WeChat monopolies the social media market in China. Tencent used many marketing strategies to develop WeChat, for example, the Red Pocket function was cooperating with Chinese New Year to promote; and this also helped WeChat Pay to spread because the Red Pocket is Foot-in-the-door...

The Different Perception and Reaction of Customers Towards Traditional Marketing and Influencer Marketing in Food Industry

Qingyang Ren, Lin Zhou, Fengyang Liu
This research paper is aimed at investigating the consumer preference for traditional marketing and influencer marketing in food industry. To accomplish this, the researchers set two questionnaire surveys to collect data. These two questionnaires investigated consumers’ different attitudes and reaction...

The Effect of Musical Ability on Chinese English as a Foreign Language Learners’ Phonetic Ability

Zhiqi Wang
In China, there are few studies on the relationship between musical ability and English phonetic ability. English phonetics teaching has been overlooked during the college English teaching in China for a long time, and there is a clear tendency that Chinese college students pay more attention to English...

A Review on The Research of Self-efficacy in Domestic Sports Field -- Taking CNKI Core Journal as an Example

Tang QiuMeng, Wen YuHong, Bu He
This paper summarizes the current research status of self-efficacy in the field of physical education in China, and finds that the current research mainly focuses on students’ general self-efficacy and teachers’ teaching efficacy. Among them, students’ general self-efficacy is the main research object,...

Analysis of the Impact of Social Media on the Social Opinion Orientation of Dissociative Identity Disorder

Yifei Tian
Dissociative Identity Disorder (DID) is also called Multiple Personality Disorder (MPD), which is a kind of dissociative disorder. As people pay more attention to rare mental illnesses, there are many stories using DID as the background in many films and on social media. This paper will focus on some...

Clothing Sales Management Strategy towards Increasing Revenue at Lakessi Central Market, Parepare City

Besse Faradiba, Muhammad Yunus Amar
This study aims to determine clothing sales management increasing household economic income in the central market lakessi Parepare City and to find out the management of clothing sales to increase household economic income seen from the perspective of sharia economics in Central Market Lakessi, Parepare. ...

A Contractual State (or Republic) of the BRICS

M V Zharikov
The purpose of this article is to reveal the limitations of the Regional Integration Agreements (RIAs) laid down by the neoclassic market fundamentalism. The author then goes on to describe these limitations as a few controversies. For example, at one point, capitalism requires free enterprise, free...

Live Streaming – the New Era of Online Shopping

Qiaowen Chen
Livestream shopping was first introduced in 2016 and become a novel industry worth more than billions of dollars in just 5 years. This rapid development is contributed by the rising number of live hosts joining the industry and the active customers who would be spending more on stock up and leisure goods....

Household Background Risk And Self-Housing Liability

Theoretical And Empirical Research Based On CHFS Data

Huang Lei, Zhu Tao
The potential motivation for families to bear self-housing liabilities is to hedge background risks. Probit and Tobit models are established based on the data of China Household Finance Survey in 2017. The regression results show that households pay more attention to the background risks on the liability...

Parental Factors Influencing Expenditure in Preschool Education: Evidence from 2018 China Family Panel Studies (CFPS)

Ruimiao Li, Tao Liu, Xuanwen Liu
The disparities in parental investments might affect preschool children’s early learning experiences and quality, and result in inequality in children’s future development. Based on 282 three-to-five-year-old children and their families from the China Family Panel Studies in 2018, this paper adopted...

Anchoring Heuristics: Reformation of New Mechanism in Decision Choice of Labour Market

Wu Chen
Against this background of an extremely competitive labor market, this study aims to investigate the contribution of anchoring heuristics in modification of framework in labor market supply and demand at the scope of individual decision making. Theoretical insights from anchoring theory, Michael Porter...

Analysis and Comparison of the Business Models of Yesoul and Peloton, the Leading Fitness Companies in China and the United States

Haozhi Tian
As the quality of life improves and people pay more attention to health, the fitness industry is growing rapidly. There is one leading company in China and the United States, Yesoul and Peloton. In this work, the two companies’ business models are analyzed in detail, and the advantages and disadvantages...

Research on China’s Income Gap

Caizhe Zheng
Since the reform and opening-up, China’s income gap has widened rapidly. According to an analysis of the current situation of urban-rural income gaps, inter-industry, and inter-regional income gaps, it is essential to pay more attention to redistribution which leads to the income gap. This paper believes...

The Relationship Between Salary Ratio and Employee Compensation Satisfaction in the Compensation System

Ziyin Chen
Domestic and international scholars have studied pay satisfaction. Different pay percentages come from fixed and performance pay and performance pay has a relatively significant impact on employees’ pay satisfaction. The assessment of pay satisfaction is mainly carried out in five aspects: pay level,...

Strategic Direction for the Development of SMEs - Based on the Successful Experience of POP MART

Ruiyuan Qi
At present, the lifestyle toy industry has shown great development potential in both domestic and international markets. With the introduction of blind box products into China, the market of blind box products in China has rapidly grown to a ten million market. Since its establishment 11 years ago, POP...

Research on Finance Liberalization and Regulation Based on the Experience of China’s Liberalization Transformation

Shuchen Guo
Financial liberalization has been widespread since the 1970s. A series of financial crises, such as the Crisis in Southeast Asia, occurred when countries transitioned to financial liberalization. As a result, people believed that financial regulation and liberalization were a prisoner’s dilemma. By studying...
Proceedings Article

The Design and Implementation of the Tracking and Monitoring System for Gerocomium based on Semi-active RFID Technology

Xiaoyong Zhong, Zhangbing Li, Yuzhen Liu, Zilan Zhu
As the ageing of population is getting worse in China, both people and society pay more attention to the support and nursing of the elderly, establishing many gerocomium and monitoring system for the elderly. The monitoring system mainly focuses on the real-time monitoring, however, it is still not accurate...

A Study on the Inspiration of China’s “Blue Carbon Ecosystem” for the Development of Coastal Areas in Korea

Huimin Yang, Shuwen Zhao, Weisen Gao, Chulsoo Kim
In a speech to the National Assembly on 28 October 2020, South Korean President Moon Jae-in announced that South Korea would become carbon neutral by 2050. Since then, how to achieve carbon neutrality has become a common topic of discussion among Korean scholars. This paper focuses on the policies related...

Research on Localization Marketing Strategy of Multinational FMCG Products (Taking Chinese Market as an Example)

Xinyi Wang
With the rapid development of China’s economy, China has broad market prospects, and more and more multinational corporations have achieved great success in China. To improve brand influence and assets, multinational enterprises entering the Chinese market need to conduct consumer research and brand...

Anchoring Effect in Different Promotional Forms in the Consumption Field

Taking Price Discounts and Gift Discount Activities as Examples

Jinxi Chen
This paper is aimed at discussing the anchor effect in a promotional scenario. In this paper, the research statistically analyzes the consumers’ choices of different promotion forms under different degrees of promotion and the impact of consumers’ choices on their cognition of the price through the method...

How to Narrate China’s Stories Overseas Via Social Media - Take the Dissemination of “Tang Palace Night Banquet” as an Example

Jiayan Shen
Domestically, telling Chinese stories and exporting Chinese culture through social media can enhance people’s political and cultural identity internally. Externally, it is conducive to establishing foreign exchange position and making Chinese voice heard. The “Tang Palace Night Banquet” of 2021 Henan...
Proceedings Article

A Refined Concentric Anchor-Beacons Location Algorithm for Wireless Sensor Networks Based on Received Signal Strength Indicator

Kun Zhang, Can Zhang, He Chen, Xiaohu Yin
As the development of technology, the wireless sensor networks (WSN) have a wide spread usage. And people pay more attention on the localization algorithm, as the key technology of WSN, there have been many method of self-localization. The concentric anchor-beacons (CAB) location algorithm is one of...

The Morality Impact of Price War and Low Salary on the Chinese Delivery Industry’s Workers

Shenhong Li, Ziyi Wang, Linkun Han, Junyu Shi, Junyu Yang, Runqi Zhang
As is known to all, the delivery industry is one of the world’s largest industries nowadays. Moreover, China’s delivery is thriving these days, and it has already developed over 30 years with the total number of delivery works achieved more than seven million. Sadly, there are several moral problems...

Asset Allocation Strategy Based on Inflation Expectation Economic Cycle

Yifu Chen
Economy is periodically. In different period of economic, different kinds of asset (stock, bonds, commodities, gold) met different situation. How to divide and identify economic cycle [1,2] accurately that is very important to make an investment strategy and asset allocation [3]. The traditional way...

Determinants and Possible Solutions of K12 Education Gap Between Chinese Urban and Rural Areas

Yijiao Jiang, You Wang
Education is an important driving force for social development and human progress. Much work has been done to promote equity and development in education. The rapid development of the social economy has accelerated the pace of the development of education, but at the same time, the gap between urban...

Analysis of Internship Activities of Engineering Faculty Students in the Implementation of Independent Learning

Zulkifli Matondang, H. Sitompul, E. Daryanto, S. Januariyansah
The internship program is one of the activities in independent learning activities. The purpose of this article is to analyze the implementation of internship activities for FE Unimed students. Implementation of internships by involving appropriate partners in their field of expertise. The purpose of...

The Impact of Policies on Discriminations against Professional Women

Zihao Lin
This paper attempts to review the impact of policies on women preparing for pregnancy in the workplace and puts forward some personal suggestions by analyzing and comparing the current status of marriage and childbirth policies in various countries around the world. This paper finds that: 1)the policies...

Actualization of the Confidence Phenomenon in the Hospitality Industry as a Tool to Increase the Economic Efficiency of the Enterprise

I V Barashok, L L Rudenko, A V Topchiy
The purpose of the research is to analyze the degree of guests’ confidence in the hotel enterprises services of Primorskiy Region and to develop recommendations for increasing confidence in their activities based on a strategic approach to the hotel business development. The reviews of staff and guests’...

A Systematic Literature Review on the Traditional NPV Model and Its Improved Versions

Qiyu Li, Qingyang Li, Donghan Xu, Shuyan Zhou
Based on the analyses of the usage scenarios and limitations of the traditional NPV model, this paper aims to introduce and compare three kinds of the most practical and representative versions of the improved NPV models. In this study, the traditional NPV model is first introduced; followed by analyses...

Gender Difference in Vague Words: A Corpus-based Study in Chinese-English Political Interpreting

Bing Xiong
Vagueness is often used in discursive contexts, where people often use vague concepts to avoid problems, be polite and maintain face. And due to the sensitive nature of political interpreting, the use of vague words in political interpreting is a key concern for scholars. At the same time, due to gender...

Gender Difference in Higher Education in China and its Influencing Factors

Pengjun Fan
Equity in education is the primary task of social development. But there is still a big difference in higher education, many families cannot afford the high tuition fees of higher education due to the backward economy. In particular, females have fewer opportunities to receive higher education than males....

Working Together to Develop the Teachers by Innovative Technology

Guowei Chen, Zhiyi Du, Juqin Fan
The training of the new teachers is an important part of teaching resources work in military academies. Combined with Management Engineering and Equipment Economics Department over the years of training new teachers, summed up a new model of the facility training. It needs to pay attention to the “two...

Research on the Implementation Strategies of the Double Reduction Policy

Wuyihong Ding
The “double reduction” policy is based on reducing students' workload, improving the quality of school education so as to build a good educational environment, and putting forward an important measure, promoting the return of compulsory education fairness. The heavy burden of primary and secondary...

Comparative Analysis of the Main Features of the Professional Income Tax: Russian and Foreign Experience

V V Ponkratov, N N Bashkirova, E V Ryabova
The article highlights the issue on taxation of income gained by self-employment activity. This issue is frequently considered as a problem for many countries. Thus, study of successful practices of different developed countries may be useful for working out the national effective taxation system concerning...

Xiami’s Death: How Streaming Platforms’ Survival is Closely Linked to Music Industry

Qianer Zhang
Looking back at the time where piracy and illegal downloads were rampant, the music industry were suing anonymous users who download and distribute their work for payment and received little from these efforts because Internet protects their unaccountability and anonymity. To study audio streaming industry,...

The Current Situation, Dilemma and Way Out of the Auditory Transmission of Online Novels—The Example of Himalaya FM

Siyuan Wang
In recent years, as the audiobook industry continues to innovate, more people have become willing to pay for quality audiobooks. The explosion in market demand has provided a wide scope for the production and broadcast of audiobooks. However, along with the huge business opportunities, audiobooks have...

Reform and Innovation of Music Appreciation Class Mini-course

Lan Wu
The state begins to pay attention to school education research and methods with the progress of national development. All colleges have begun to comprehensively develop various skills of students. Sports can provide students with good physical state. Music can improve students' brain and learning capacity....

Pandemic-related Impacts on Housing Market

Will the Housing Market still Perform Conspicuously during the Pandemic?

Kuan Yan
Globally, there are almost no countries unaffected by the pandemic. As governments struggle with new lockdown measures to combat the spread of the virus, the economies have to pay the price. The real estate cannot escape from this damage. This article explores why and what housing market is influenced...

Research on the GameStop Stock Prices Surge during Covid-19 under the Perspective of Individual Investors

Yilin Zhao
The breakout of the covid-19 in the United States has caused significant changes in the stock market, while the proportion of individual investors’ direct trading increases. The recent Game Stop(GME) short-selling incident showed the power of retail investors, which makes people pay attention to the...

Actions Against Anxiety Disorder Among Primary School-Aged Children in Australia

Shengjia Guan
Anxiety disorders have become one of the most significant mental health issues for children in Australia. This paper examines the main factors associated with anxiety problems in primary school-aged children from three perspectives: family, school and society, and critically analyses the efforts of government...

The Current Situation and Realization Path of Family Education: the Reference of International Policies

Lu Gao
With China’s quality education proposal in the 21st century, students’ education has become a problem concerned by many people. Because China’s current education system is mainly exam-oriented education, there is a certain degree of contradiction between literacy education requirements for children and...
Proceedings Article

The Application of Shape Rule in Web Page Design

Yi Shan
With the continuous development of society, the network has become an important mode of contact with people's lives. Web design from the simplest design pattern is now transformed into colorful web effect. Web design is the most important application of the law is the law of the shape, the shape of the...

Research on Marketing Strategies of Car buying Among Covid-19 Based on Experimental Analysis

Matengfei Fan
During the epidemic, in order to achieve sales targets and maintain quarterly performance, vehicles of various brands have reduced prices and increased sales. But in this case, it is necessary to improve the efficiency of vehicle marketing and the accuracy that customers like. From this period of time,...

Exploring the Impact of the Absence of Parents on the Left-Behind Children and Its Countermeasures

Take G Village in Guizhou Province as an Example

Yu Zhang
“Left-behind children” refer to children whose parents or one of them go out to work in the city all year round. Due to the education conditions in the city, they stay alone in the countryside. Because they are separated from their parents all the year round, the lack of good family education in their...