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Proceedings Article
The Analysis of How Food Advertisements Attract Recipients Attention—Based on Ogilvy’s Theory
Jingbo Feng
Food is essential for human’s life. Food advertisements are targeting on people of distinctive ages with distinguished requirements. And it is common to see that some of the food advertisements are continuously coming into people’s eyes through a novel advertising form, even if people totally know it...
Proceedings Article
Assessment Instrument on Measuring Physics Verbal Representation Ability of Senior High School Students
R Adawiyah, E Istiyono
The problem questions used in the physics learning assessment process do not only require the ability of students to apply concepts only in solving problems. But more than that, these questions measure how the concept can be applied in various situations, and how students make sense in solving the problems....
Proceedings Article
Life Scenery of Javanese Person With Type 2 Diabetes
C. Septiwi, S. Rungreangkulkij
Cultural beliefs and tradition influence of the Javanese persons perception related to diabetes and how they manage diabetes in their daily lives. Ethnography was used in this study to understand the cultural management of Javanese person living with type 2 diabetes. The data were collected by focus...
Proceedings Article
Social Media and Brand Integration Marketing in China
Yaning Shan
Social media marketing is becoming more and more popular. These platforms are used not only for communication purposes but also for the promotion of business activities in society. China is one of the rapidly rising economies in the world that has embraced social media technology whereby business operations...
Proceedings Article
Intelligent Knowledge Management and Application in Art Design Experimental Teaching of Colleges and Universities
Xiaoxi Fan, Yao Sun, Xiang Wang, Ting Liu
This paper explores the application of knowledge graphs and artificial intelligence technology in the experimental teaching of art design in colleges and universities, as well as how these technologies can promote educational reform and enhance the quality of education. It points out that knowledge graphs,...
Proceedings Article
A study of the effect of Chinese parents’ “good cop, bad cop” education mode on students’ psychological stress resistance in higher vocational colleges: A case study of S City, Zhejiang Province
Chengzhe Guo
The purpose of this study was to explore the influence of parents’ “rejection” and “warmth” education mode on the psychological stress resistance of vocational college students in Zhejiang Province, China. Parents’ and mothers’ education models were independent variables, psychological stress resistance...
Proceedings Article
Understanding Optimal Rock Cover Thickness in Cavern Design Using RocSupport and RS2: A New Perspective
Louis Ngai Yuen Wong, Sihao Yu
The rock cover thickness plays a critical role in cavern design since it significantly impacts the selection of cavern location (depth), rock support design, and excavation method. A rock cover that is too thin may result in instability due to low geostress levels, while a thick rock cover could increase...
Proceedings Article
Teaching Spoken Grammar at Beginner, Intermediate, Advanced Level in ELF Classes
Xiang ji
Language education has moved toward skills-based systems that stress communicative competency with the transition away from proficiency or competence. However, some ELT classes have completely ignored Spoken Grammar parts because of the challenges connected with teaching them. This article will discuss...
Proceedings Article
Literature Review: Development of Methods for Measurement of Burn Area in Children
Sarah Indah Pujiati, Sodiq Kamal, Eka Sakti Wahyuningtyas
Argo Bibit is a local business in Magelang District which is engaged in selling fruit seeds by providing various types of durian fruit. Currently, the process of buying and selling seeds is carried out conventionally, prospective buyers must come to the nursery to select seeds to buy and make transactions....
Series: Advances in Engineering Research
Proceedings Article
Intelligent Filter Attractions Based on Multi-objective Programming
Fengting Yan, Jinyuan Jia, Kun Wang
Family summer travel packages designing should consider the demands of different families, such as the number of people, the cost, the time and the other factors. It is important to decide how to choose the scenic spot in order to make the trip to scenic spots as much as possible, as far as possible....
Proceedings Article
Exploration on Implementing Quality-Oriented Education in Physics Teaching in University
Yi Jin, Peng Song
Focusing on how to cultivate high-quality talents, aiming at improving students' creative thinking level and strengthening their innovative ability, and combining with the professional characteristics of physics teaching, this paper discusses in detail the contents of comprehensive quality education...
Proceedings Article
Research on the Coordinated Development Strategy of Logistics Industry and Regional Economy in Beijing, Tianjin and Hebei Province against the Background of Big Data
Li Zhang, Jiaxin Li, Xiangxiang Wang
The competitiveness of regional economy is a measure, which is an important indicator to measure the level of national economic development. Beijing-Tianjin-Hebei integration is the third pole of China’s economic growth in the recent years, has received great attention. The era of big data expedites...
Series: Advances in Engineering Research
Proceedings Article
SELF AND MOBILE CHECK-IN ARE PLAYING IMPORTANT ROLE IN INCREASING CUSTOMER SATISFACTION
Mega Anindya Putri, Arzinta Firdha Harisha, Sekar Widyastuti
Self and mobile check-in are widely known and implemented in air transportation all over the world. If self and mobile check-in were implemented well, it will give impact on short waiting time and easiness for passengers. This paper analyze how important self and mobile check-in for improving customer...
Proceedings Article
Necrophilia in Wedderrechterlijkheid Perspective
Erma Rusdiana
Generally; rape is committed against the live women; but some of it is committed against the dead women (necrophilia). Judicature practice indicates that the presence of necrophilia in one case is not made the foundation to indict and to decide on a case. It means that necrophilia is not considered as...
Proceedings Article
Individual Differences in Self-Esteem in Response to Different Forms of Social Exclusion
Yueran Shi
Social exclusion is a dynamic interactive process, yet previous research has mostly focus on the effect of different social exclusions in general terms. In this study, we investigated that whether people’s self-esteem after different categories of social exclusions is moderated by individual differences...
Proceedings Article
The Application of Interpersonal Communication Theory: Speaking in English Corners
Qianlin Chen
Interpersonal communication is one of the most frequent communications in our daily life. Good interpersonal communication can promote people’s conversation skills and brings to a closer relationship. English corner is seen as an efficient way to practice oral English in the process of learning English....
Proceedings Article
Dual-qualified Teachers in Vocational Colleges Training Strategy
Ding-Hua He
The vocational institutions cultivate the talents of highly skilled, Cultivation of highly skilled talent needs to rely on the dual-qualified teachers. Wuhan Polytechnic, for example discussed how to create a professional and part of the Double Qualified Teachers; And incentive mechanisms to establish...
Proceedings Article
Exploration on Sketch Teaching with Regional Culture as Its Core in Ordinary Universities
Hongyan Yu, Haifeng Dai
Sketching is one of teaching methods of fine arts and it plays a positive and irreplaceable role in contemporary fine arts education and has great significance. This paper analyzed the current status of fine arts sketch in colleges and universities, discussed how regional culture was reflected in the...
Proceedings Article
Research on Xi'an Intangible Cultural Heritage Tourism Development and Protection Taking Xi'an Drum Music as an Example
Lihui Qiu, Mei Liu
Intangible cultural heritage is an important part of the revival of traditional Chinese culture, but it is not very optimistic about the protection and inheritance of intangible cultural heritage. Taking Xi'an drum music as an example, this paper analyzes the problems existing in the tourism development...
Proceedings Article
To Explore How Teachers from Ordinary Higher Education Institutions Deal with the Relationship between Teaching and Research
Furong Liu
The balance between teaching and research is an issue needs to be solved among ordinary higher education system. Through looking into special cases among the case study, the reasons for the phenomenon “weigh more research, look less teaching” among the institutions have been analysed. This paper has,...
Proceedings Article
A Corpus-Based Study on Metaphor and Hyperbole in English News Discourse
Lei Shen, Xueying Wang
A corpus-based analysis of English economic news discourse (10,808 words) is conducted to explore how metaphor and hyperbole are related. The research measuring the isolation and combination of the two tropes across word class shows that the figure of metaphor occurs more frequently in news discourse...
Proceedings Article
Impact of Handicraft Skills Training for Household Assistants
Wiwin Yulianingsih, Sjafiatul Mardliyah, Heryanto Susilo
The purpose of this study is to describe how the impact of handicraft skills training for Household Assistants. With using a qualitative research approach which is type of case study. The data collection with 3 methods, namely in-depth interviews, documentation and observation. While data analysis by...
Series: Advances in Engineering Research
Proceedings Article
A Study on the Adaptability to the Elders of Nursery for the Aged in Indiscrete Space
Wei Xu, Yajun Li
Discussions on community & multi-function-based aged care in China are mostly converged on and manifested as follows, (1) The "software" level as in policies, models, industry and even management instead of the "hardware" studies as in the living space of the elders where a hierarchy system and well-thought-out...
Proceedings Article
Disruption in Economics Learning through WhatsApp Group during Covid-19 Pandemic
Raden Roro Suci Nurdianti
The word ‘Disruption’ becomes more popular along with Industrial Revolution 4.0. This word appears in various aspects of life: socioeconomic, financial, transportation, and even educational aspects. This change called Disruption is challenging to some countries. But for some others, it can also help...
Proceedings Article
Research on the Strategy of Sandtable Simulation Management of Xindao ERP Enterprise
Dai Lu
ERP enterprise simulation management sandtable competition integrates the processes of enterprise establishment, enterprise planning, market development, product development, raw material procurement, product production, product sales, capital discount, and is a drill and excavation of the professional...
Proceedings Article
Research on the Digital Transformation Strategy and Policy Support System of Commercial Banks under the Background of High level Openness
Zhaoyu Zhang
This study focuses on the importance and strategic implementation of digital transformation faced by commercial banks in a high-level open environment, and explores in depth the problems and challenges encountered during the implementation process. After analyzing the dual impacts and policy orientations...
Proceedings Article
Redefining Boundaries: Tourism, Gender, and Dating Freedom among Young People in Pacitan
Carolina Retmawati Putri, Suryani Suryani, Zulfa Safitri Kusumaningrum
The development of tourism in Pacitan Regency, particularly in the coastal area of Watukarung, has brought significant changes to the local community, including in the Pringkuku Sub-District. Beyond economic benefits and improved infrastructure, tourism growth has deeply influenced the region’s social...
Proceedings Article
The Impact of Network Factors on Consumption Based on Empirical Modeling and Analysis
Jiekai Sun
With the development of the times, society has gradually stepped into the information age. The Internet has become an indispensable part of people’s lives. Nowadays, more and more people are accustomed to using the network for consumer spending, and online consumption has already accounted for a large...
Proceedings Article
Brand Registration in the Context of Legal Protection Micro Small Medium Business Products in Indonesia
W. L. Aniek Tyaswati, Setiyowati Setiyowati
MSMEs continue to play an important role in improving the Indonesian economy, both in terms of the number of businesses, in terms of job creation, as well as in terms of national economic growth as measured by gross domestic product. The business sector can never escape Intellectual Property. Every business...
Proceedings Article
Differentiated Mathematics Learning: How Do Primary School Students Think Creatively in It?
Novy Trisnani, Asih Utami, Atika Dwi Evitasari, Desi Hermawati, Sri Budyartati
Increasing creative thinking in mathematics learning has become a major focus in primary education. The objective of this research is to discover the portrayal of students’ creative thinking in the application of differentiated mathematics learning in primary schools. This study used qualitative research...
Proceedings Article
Employee Satisfaction: Service Profit Chain Approach in Tourism Destination
Aisyah Tri Astari, Gagaring Pagalung
Human services are considered an essential factor in bringing profit to a tourism destination. A famous framework called Service Profit Chain stated that customer satisfaction is influenced by the value of the service created by satisfied, loyal, and productive employees. Mainly, employee satisfaction...
Proceedings Article
Exploring the Meaning of Play for Children’s Sensorimotor Development: A Parental Perspective
Yenti Juniarti, Pupung Puspa Ardinir, Wiwy Triyanty Pulukadang, Gilang Ramadan, Rifda Mardian
Sensorimotor development in early childhood plays a crucial role in shaping the foundation of children’s cognitive, social, and emotional abilities in the future. However, many parents still lack an optimal understanding of how play activities can serve as effective stimuli for this developmental aspect....
Proceedings Article
Research on College Students' autonomous learning elements in computer network environment
Yiqun Xu
In this paper, under the computer network environment of college students as the research object, in the College English curriculum requirements "(for Trial Implementation) under the guidance of related theory, combined with the constructivist learning theory and the theory of autonomous learning and...
Proceedings Article
Analysis on the Reflection of Poetic Imagery Beauty of Chinese Gardens in Modern Landscape Design
Xiang Liu
With the rapid development of China’s modern landscape design, high-speed growth of China’s economy as well as the accelerating process of urbanization, people have become more eager to improve the living environment, which makes the landscape design an essential part of modern design. Since China’s...
Proceedings Article
Study on the Characteristics and Mechanism of Ethnic Tourism Community Contradiction
Congyuan Li
In China, with the development of tourism in the resources of ethnic culture and natural landscape has achieved great results. With the development of tourism in ethnic regions, the issues about the stakeholders of the ethnic minority areas are more outstanding, some disputes take place in the ethnic...
Proceedings Article
Research on the Teaching Reform in the Economic Law of Law Undergraduate Course under the Guidance of Training Applied Talents
Dong Lin Xu
With the rapid development of social economy, the demand for applied law talents has risen steadily, how to reform the teaching method of the Economic law course to meet the needs of applied talent is an urgent problem to be solved. There are many difficulties in teaching materials, teaching contents...
Proceedings Article
Finding Optimal Tour Length of Mobile Agent in Wireless Sensor Network
Anil Kumar Mahto, Ajay Prasad, Hemkumar D., Prity Kumari
Recently, research interest has increased in the design, development, and deployment of mobile agent systems in a wireless sensor network (WSN). Mobile agent systems employ migrating codes to facilitate flexible application re- tasking, local processing, and collaborative signal and information processing....
Proceedings Article
Enhancing Language Acquisition: The Role of AI in Facilitating Effective Language Learning
Yu Chen
In the rapidly evolving landscape of educational technology, this paper presents a comprehensive examination of the integration of Artificial Intelligence (AI) in the domain of language learning. The focus is on elucidating how AI technologies not only enhance the efficiency and effectiveness of language...
Proceedings Article
Brand Placement Effectiveness on TV Series Moderated by Identification with Characters
Haryantiningrum, Yeshika Alversia
Brand placement has become an emerging marketing tactic considering its approach to persuading a broader audience in a more natural way without openly coming across as an advertisement directly targeted to them. This paper describes how brand placement can be an effective strategy by measuring key indicators...
Proceedings Article
Implementation of Logistics enterprises’ Brand Competition Strategy in China
Ping Chen, Mo Kuang
In the process of economic globalization, logistics enterprises in China find it importance to brand competition and brand integration for improving their competitiveness. A company cannot gain solid position in market competition, without making brand core value, designing a series of strategy and carry...
Proceedings Article
The Mastery of the English Language in Reducing Cultural and Communication Barriers in the Tourism World
Acep Rahayu
This study aims at giving some thoughts that cultural differences influence a great deal in English communication. This research is limited to a brief theoretical background of the importance of mastering the English language and how cultural and communication barriers can be reduced. The data of this...
Proceedings Article
The Virtual and Augmented Realities Technologies in the Educational context: evolution and challenges
Sara Mouali, Mohammed Lamarti Sefian, Imane Bakkali, Abderrafik Laakel Hemdanou
The innovation of intelligent tools and virtual worlds is progressing rapidly in the face of the rapid advancement of technology and digital revolutions. Virtual Reality (VR) and Augmented Reality (AR) are prime examples of such innovations. They have the potential to greatly improve and enhance various...
Proceedings Article
The Traveling Buddha
Chuyu Guo
Mogao Buddhist Caves, located in Dunhuang China, are important witnesses of cultural, religious and commercial exchanges throughout history. Buddhism, was first introduced in Dunhuang region and then further developed in other places in China, and became one of the most significant religions in China...
Proceedings Article
From the Rococo to Lolita: The Division of Feminism in China
Yahan Ao, Heying Liu, Yujiao Xi, Runqing You
From the Rococo style to the modern Lolita style, the style of women’s costume can intuitively express the ideology they want to express or subconsciously want to express. The female consciousness also changes more and more strongly with time, from the autocratic power of father and husband to the equality...
Proceedings Article
Government Efforts Towards Land Restoration for Sustainable Development
Ridho Mubarak, Alvi Syahrin, Elwi Dani, Marlina Marlina
Land fires are a significant problem that endangers ecosystems and the environment. Their environmental conditions affect the survival of humans and other living things. Everyone has the right to a respectful and healthy living environment as part of human rights. Land fires are a snapshot of how the...
Series: Advances in Engineering Research
Proceedings Article
Research on Accessing Remotely Sensed Data Efficiently Stored in Oracle under Matlab Environment
Jing Dong
In order to realize sharing the spatial information, it's very important to manage, store and share remotely sensed data which is considered as an important spatial information resource. At present, there are few researches on how to manage the remotely sensed data stored in Oracle efficiently in Matlab...
Proceedings Article
Substitutability as Distributive Criterion of Synonymity Through the Example of Words 'Way' and 'Road' in the Russian Lexical System
Elena Mikitchenko
The difficulty of differentiating such synonyms as way and road in the lexical system of Russian exists not just in the linguistic consciousness of Russian speaker—it is present in the theoretic studies of complex relationship between these words and in lexicographic practice as well. The article reviews...
Proceedings Article
A Novel Identification Approach to Encryption Mode of Block Cipher
Cheng Tan, Yifu Li, Shan Yao
Encryption mode describes how a block cipher operates in a cryptosystem and the implementation detail of cryptographic algorithm. In general, the encryption mode of a block cipher is unknown to a cryptanalyst. It plays a significant role in cryptanalysis work on block cipher to identify the encryption...
Proceedings Article
Women and Poverty (a Study in Foreign TKW in Tulung Agung Regency)
Sayekti Suindyah Dwiningwarni, Andi Reni, Titin, Tatik Mulyati, Muhammad Yusuf
The objectives of this research are: (1) to find out the comparison of TKW life before and after becoming TKW, (2) to know and to examine the problems faced by former TKW, the analytical method used is a qualitative method by using Forum Group Discussion (FGD). The results of the research are: (1) the...
Proceedings Article
Methods to Evaluate the Success of Company Short-term Stock Investment Under the Accounting Standards in 2006 in China and Improvements Under the Accounting Standards in 2017
Yu Liu
An increasing number of listed companies conduct short-term stock investments in the A-share market in China nowadays. There is a need to evaluate whether these companies have succeeded in the stock investments. However, how to measure the success of such investments comes into question. To evaluate...