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3966 articles

Brand Image: Its Influence on Youku Application Purchase Decisions

Bagas Rino Anggoro, Heny Hendrayati, Chairul Furqon, Ratih Hurriyati
The relatively small user base of the YOUKU application in comparison to other apps can be attributed to individual perceptions of the product, which influence potential consumers’ choices when making purchase decisions. This research aims to investigate the impact of brand image on purchasing choices...

Research on the Factors Influencing the Participation Intention of Tiktok Information Flow Advertisers Based on Perceived Value Theory

Huiying Zhang
In 2017, Tiktok took the lead in introducing native information stream advertising. With advanced data tracking technology and recommendation algorithms, Tiktok information stream advertising not only has the advantages of large exposure, rich forms, good user experience, strong fragmentation, and high...

Negative Transfer of Liaoning Dialect on English Phonetics Learning

Jie Fu
Dialect is a language variant that have its own characteristics in region or society. Dialect produce a great impact on students' English learning, not only affect pronunciation, can also affect the understanding of English syllables as well as the English intonation and weight control. Dialect's influence...

Prediction of Baseball Average Ticket Price in a Year

Peizhao Li
Baseball is one of the most popular sports events in the world[1]. Although most people have television now, there are still some people who prefer watching the baseball game at the scene. In this research paper, the research is going to use model to predict the baseball average ticket price. In the...

The Risks, Challenges and Governance Logic of Female College Students’ Telecom Fraud in the Digital Intelligence Era

Su Chen, Jingjing Xia
Telecom fraud in the digital age is characterized by decentralization, anonymization and industrialization, and the risk exposure of female college students has significantly increased. Based on the theory of daily activities and pragmatic identity, it is found that negative externalities in the digital...

Research Trend of Augmented Reality in Chemistry Learning: Bibliometric Analysis

Evi Sapinatul Bahriah, Basuki Wibawa, Evelyne Siregar
Augmented Reality (AR) is a medium that can be used to help visualize abstract concepts so they are easy to understand. The purpose of this research is to find out research trends related to AR in Chemistry Learning. The method used is Systhematic Literatute Review. The data collection technique used...
Proceedings Article

Music of Colleges and Universities “Multi-skill” New Applied Talents Training and Research-Take Hainan For Instance

Jia Zhu, Qiang Fu
“The cultivation of multi-skill” talent is one of the hottest trends in ordinary university training objectives for music majors in recent years. We unite the Hainan Province ordinary university music professional employment demand, supply, the knowledge structure, and the actual situation of the cultivation...
Proceedings Article

Research on Mobile Learning Model

Li-na Zhang, Bo Yang
This paper analyzes the feasibility of the application of mobile learning in the course of basic biochemistry from three dimensions of mobile learning identity, mobile learning hardware and mobile learning resources. On this basis, the paper constructs a mobile learning mode which is in accordance with...
Proceedings Article

Detecting App-DDoS Attacks Based on Marking Access and d-SVDD

Jin-ling LI, Bin-qiang Wang
In order to enhance the extensibility of current attack feature extracted and detection means for App-DDoS(Application Layer Distributed Denial of Service, App-DDoS)attacks, a novel feature extracted method based on marking access and a new detection algorithm named d-SVDD are proposed. After expressing...

Research on the ByteDance’s Approach to Develop TikTok

Yicheng Zhu
TikTok has become the hottest application around the world in recent years, and its revenue has surpassed YouTube in the App Store, becoming the highest revenue application in the video category [1]. This dissertation is to demonstrate its success through theories, models, and reasonings behind its success....

Implicature in Political Campaign for the Local Government Leader Elections of Province South Sulawesi Governor and Deputy Governor for the Period 2018 - 2023

Munira Hasjim, Tadjuddin Maknun, Ita Suryaningsih
Before the general election took place, each pair of Governors who had been appointed by the General Election Commission, actively use multiple media platforms for campaigns. For example, they put advertising campaigns on billboards, newspapers, and other political events. This doesn’t mean that they...
Proceedings Article

Analyzing Building Energy Consumption Patterns for Green Smart City Development Using a Data-driven Method

Jian Zhang, Xin Guo, Hao Fu, Tingxu Chen, Yue Zhang
In the current era of dual-carbon construction, analyzing the energy consumption patterns of buildings is crucial for the development of green and low-carbon smart cities. This study analyzes the energy consumption of buildings with various functions, revealing the spatial and temporal patterns and their...

A Brief Analysis of the Performance Skills and Treatment of Guzheng’s 《Cang Ge Yite》

Zixuan Fu
Cang Ge Yite, as a new modern guzheng repertoire emerging in recent years, presents its unique charm and breakthrough no matter in technique, content or form of expression. On the basis of traditional Chinese culture, Chinese and western elements are integrated, and a series of innovative techniques...
Proceedings Article

The Influence Factor Research of Fiber-Optic Sensors Based on Surface Plasmon

Lihui Fu, Junfeng Dai
Based on the theory of Surface Plasmon Resonance(SPR),the technique of Surface Plasmon Resonance was described and a detailed mechanism of the Fiber-Optic sensing has been discussed.The influence of the real and imaginary part of metal membrane'dielectric constant,the thickness of the metal,the refraction...
Proceedings Article

The Dance Teaching Research of Pre-school Education in Higher Vocational Colleges

Qiang Fu
Dance is our country's compulsory pre-school education vocational colleges, one of which is intended for students in the future engage in pre-work to lay a good foundation of professional, so that with the application of high dance ability, improve their overall quality. This paper describes the dance...
Proceedings Article

The application of early ostomy closure on the infants with necrotizing enterocolitis

Ji-Xue Zhao, Chuan Zhang, Xue-Song Zhao, Chun-Yu Dong, Xin Fu
Objective: To explore the application effect of early ostomy closure on the patient with necrotizing enterocolitis (NEC). Methods: From January 2012 to March 2015, 23 infants with NEC which had been performed ileostomy were treated with early ostomy closure and normal ostomy closure in the First hospital...

Regional Progression on Diffusion and Transport of Aβ Protein in Transgenic Mice Brain

Yihuan Fu
Accumulation of amyloid plaques is considered one of the pathological markers of Alzheimer’s disease (AD). In this work, the hypothesis: “The accumulation of amyloid-beta plaque is initiated from the hippocampus and Aβ plaques diffuse to the entire cortex.” is tested by designing two experiments to find...
Proceedings Article

Study on the Production effect and Prevention Index of the Forthputting of Sonsau Cocuus Sinensis Chen on the Pinus Tabulaeformis

Fu Guozan, Fu Hansi, Zhang Qingrui, Peng Xinglong
The growth of Pinus tabulaeformis is influenced by the sonsau cocuus sinensis chen. When the insect density is more than 300-350 head/hundred beam conifer, sonsau cocuus sinensis chen occurred significantly influence the Pinus tabulaeformis s growth. When the insect density reached 250-300 head/100 beam...

Construction and Application of User Profile for Customer Management Based on RFM and K-Means

Xiaoran Li, Hui Xia
To achieve effective customer management, the construction method of user portrait is studied. Taking the customers of a shopping mall as the research object, the RFM model is used to analyze customer value, and the 3 indicators of R,F,M are constructed to evaluate customer value. K-means clustering...
Proceedings Article

A cloud-service Home Health Monitoring System for the Older People Based on WBANs

Lin Wang, Jianjun Yi, Xiaomin Zhu, Yi Li
This paper proposes a cloud-service home health monitoring system based on WBANs for tracking the health status of the older people while supporting their mobility. The system consists of a WBANs physiological parameters acquisition system and a remote cloud server. While the former subsystem is responsible...
Proceedings Article

Multi-target tracking algorithm by corner feature for video stream

Zhaoxia Fu
In the field of computer vision research, moving target tracking of sequence images is not well solved, and is an old, important and challenging task. Fast and accurate completion of moving target tracking is very an important and difficult problem. In a dynamic environment, moving target tracking is...
Proceedings Article

The Technology Realization of APP in University Libraries by the WeChat Official Account

Xiaoyan Liu, Nu Zou
In the informatization age, more and more industries have realized the significance of introducing information technological means and made it as an important driver. Similarly, in the development of colleges and universities, only by applying information technology means can the development of them...

Study on the Spirit of Modernism Related to Form Formal Aesthetics in Corbusier's Early Modernist Architectural Theory

Xin Fu
As a flagship figure in the development of modern architecture in the world in the 20th century, Le Corbusier's thoughts and remarks directly reflect the spirit of the times and the value system of modernist architecture. His thoughts and techniques still have deep-rooted influence on contemporary design....
Proceedings Article

Investigation of the Mechanism of Crack Prevention in Tunnel Linings Using Geotextile Stress Absorption Laye

Cheng Xu, Fu Yi, Changbo Du
To address the issue of cracks appearing in the side walls and arches of a tunnel in Xinjiang after the formwork removal of the secondary lining, a comprehensive site investigation was conducted. The causes of the cracks were analyzed based on geological conditions, engineering design, construction,...

The Impact of Green Finance on Green Innovation Efficiency

—— Based on Financing Constraints as an Mediator

Jinming Sheng
Climate change and ecological degradation pose systemic global challenges, with green innovation crucial for low-carbon transition. Yet, its long R&D cycles, high costs, and environmental spillovers intensify firms’ financing constraints. Green finance, through loans, bonds, and carbon finance, integrates...
Proceedings Article

Preparation and Characterization of Pineapple Leaf Nanocellulose by High Pressure Homogenization

Tiao-Kun Fu, Ji-Hua Li, Xiao-Yi Wei, Fei Wang, Li-Hong Cui, Yi-Hong Wang
Nanocellulose was extracted from pineapple leaf using high pressure homogenization (HPH) in a liquid, homogeneous state. After optimizing conditions, nanocellulose was obtained at 100 MPa for 45 cycles with the diameter of 4-10 nm. The nanocellulose was cellulose II, with the crystallization index reducing...

Agricultural High-Quality Development in Northwest China: Trends and Disparities

YuBin Ding
This study analyzes agricultural high-quality development in the five northwestern provinces of China—Shaanxi, Gansu, Qinghai, Ningxia, and Xinjiang—across five key dimensions: innovation, coordination, green development, openness, and sharing. From 2011 to 2023, the study shows overall improvement,...

Temporal Changes and Environmental Imbalance of Carbon Transfer in China–Belt and Road Trade

Yinuo Jiang
Against the backdrop of deepening trade integration within the Belt and Road Initiative (BRI), this study investigates the evolution of embodied carbon transfers among BRI economies between 2015 and 2023. Using the EMERGING V2 multi-regional input-output database, we construct and analyze both total...

Chinese Medicine Virtual Exhibition Hall based on Unity3D

Jucong Ma, Haohai Fu
Using the Unity engine as the core technology framework, this study addresses the digital communication requirements of Chinese medicine culture by constructing an immersive interactive exhibition hall system and exploring the integration pathway between traditional culture and digital technology. In...

The role of play singing in teaching students sight singing and ear training

Dong Yi
In China, solfeggio is a compulsory course for each music student. The purpose of subject is to enhance musical memory, develop inner hearing and cultivate a correct sense of rhythm and intonation, so that students can acquire a rich musical vocabulary and proficient score-reading skills(Chen, 2006)5....
Proceedings Article

Analysis of the Domestic Cultural and Creative Product Field from the Perspective of Knowledge Graph

Rao Jian, Dingyan Guo, Yuyan Tan
The aim of this work is to visually sort out the current status and hotspots of museum research in China, summarise the current development dilemmas, and analyse the future development trends through knowledge graph.The method is to use CiteSpace literature data visualisation software and select CNKI...

A Cross-Temporal Comparative Study on the Consumer Acceptance Mechanism of Drone-Based Last-Mile Delivery

Danyang Shen, Jie Yang
Against the backdrop of the rapid development of the low-altitude economy and instant retailing, whether drone-based last-mile delivery can gain consumer acceptance has become a key issue for its commercial promotion. Based on an extended UTAUT model, this study constructs a structural equation model...

The Effect of Acupressure Therapy on Labor Pain at the Aesya Maternity Home Indonesia

Dini Rahmah Fitriyani, Heni Setyowati Esti Rahayu, Rohmayanti Rohmayanti, Kartika Wijayanti
High maternal mortality rates (MMR) are a concern for public health. One cause of maternal death is prolonged labor, which can be influenced by physical, emotional, and social factors. Among the emotional factors, stress and anxiety during childbirth can lead to prolonged labor. Additionally, pain from...
Proceedings Article

Feasibility and Acceptability of Using Smartphone App Headspace to Study Meditation Through Digital Media

She Lyu
Recently with the development of digital media and information technology, digital communication has been gradually becoming a main way how people communicate with others. This research will investigate the smartphone app Headspace on feasibility and acceptability to evaluate how people learning meditation...
Proceedings Article

Design and Implementation of Online Translation Software for Higher Vocational English Based on Android Platform

Yali Wang
Based on the Android platform, adopting the MVC development mode with front-end and back-end separation design, aiming at the application requirements of English translation software in the actual education and teaching process of students in higher vocational colleges, the mobile model under the C/S...

The discovery about the commonness of Six Dynasties' aesthetics of literature and art and ideological system's methodology———the traditional contexts' characteristics of philosophy and value research contained in Wen Fu, The Literary Mind and the Carving of Dragons and other literary works

Jiyong Yang, Xianjie Yang
This research analyses the literary theory in Six Dynasties', and find the combination style and methodology value of Wen Fu and Wen Xin Diao Long is not one fold, but shows the metaphorical excellence in expressions, which governs many other esthetical principles. The methodology inspires people not...

Vulnerability assessment of Chinese traditional manufacturing enterprises based on PSR model

Shuhan Cao
The more vulnerable an enterprise is, the more likely it is to face a development crisis. This paper, using the PSR framework, designs a “pressure-state-response” vulnerability assessment index system for traditional manufacturing enterprises and analyzes data from 2016 to 2023. Key findings include:...

A Dynamic Verification Model based on Information Flow Constraint

Dan Wang, Yan Lu, Lihua Fu, Wenbing Zhao
Pages: 712 - 723
After analyzing the common attacks for some software systems, a dynamic software behavior verification model related with the unchecked input data based on software analysis and dynamic slicing technology is proposed. Regarding a statement as a basic analysis unit, and the information flow as the main...

Research on Technological Innovation Efficiency of Chinese Large and Medium-Sized Civil Unmanned Aircraft Enterprises from The Perspective of Life Cycle

Lu Fu, Binglong Dai, Longfei Dong, Jiaxin Zhang
Based on the enterprise life cycle theory, this study constructs an analytical framework of “stage classification-efficiency measurement-driving mechanism” to investigate the dynamic patterns of innovation efficiency. Using a sample of 74 Chinese civilian UAV enterprises, we apply K-means clustering,...

Research on the Driving Effect of Green Bond Issuance on Corporate Green Technology Innovation

Genze Ren
Under the “Dual Carbon” goals, green technology innovation is crucial for corporate green transformation, yet its high investment and long cycles create financing constraints. Green bonds, as a key direct financing instrument in the green financial system, have unique institutional advantages. Using...

Discussion on Emotion Cultivating of Vocal Music Education

Lili Fu
The soul of vocal music education is emotion cultivating which also plays an important role during the process of vocal music education. Repetiteur needs to teach student to integrate own emotion into vocal music performance during the practicing process through emotion cultivating, and to further understand...
Proceedings Article

Menstrual-Mi: Mobile Application for Women

Setya Chendra Wibawa, Alim Sumarno, Mashudi, Chika Awalia Rachmawati, Rooselyna Ekawati, Edy Sulistiyo, Eko Handoyo
Every month, women experience menstruation or menstrual periods. The menstrual period greatly affects the daily lives of women. This menstruation often causes other symptoms such as menstrual pain, back pain and even acne. Things like this can actually be overcome by women. There are several foods and...

Systematic Literature Review of ARDL Approaches in Investigating External Debt

Edi Harsono, Andi Kusumawati, Nirwana
Increased attention to external debt growth is encouraging a more comprehensive understanding. This condition encourages researchers to use the autoregressive distributed lag (ARDL) approach in research that analyzes short-term and long-term effects. To support this aim, this study used a systematic...

The Validity of the Policy on the Term of Building Use Rights in the Capital City of Nusantara

Laila Rahmawati Maghfurin, Lego Karjoko, Abdul Kadir Jaelani
Indonesia, as an agrarian country, places great importance on land as a crucial resource for national development and social unity. However, the recent implementation of Government Regulation Number 12 of 2023 regarding building use rights (HGB) in the capital city of Nusantara has sparked debates. This...

Research on the Application of Multimedia Interactive Technology in the Design of Intelligent Exhibition Halls

Yi Fu, Yuzhuo Jiang
Today’s Internet technology continues to innovate with the development of the times, and as the coverage of the field of science and technology design increases year by year, it has prompted the exhibition hall design field to cover a large area with technology interactive multimedia equipment, from...

Collaborative Regulation of the “Personalization-Privacy” Dilemma Based on Stochastic Catastrophe Theory

Yufang Dang
The frequent occurrence of privacy - risk events such as “APP eavesdropping”, “excessive data collection”, and “big data price discrimination” has made the “personalization - privacy” dilemma that users face in precision marketing increasingly severe. There is an urgent need for collaborative regulation...

Analysis of the Construction Cost Management Based on the Perspective of the Construction Waste Recycling

Qin Fu, Jing Teng
With the rapid development of building industry, the number of construction waste is increasing. As we are paying more promotion in energy-saving low-carbon life, construction waste is paid more attention by society. In this paper, the existence of the construction waste paper expounds present situation...

Analysis of Research Hotspots and Trends in Medical Laboratory Technology Based on Citespace: A Case Study Using WOS Data (2016–2025)

Yinuo Cheng, Lu Han, Yu Chen
Currently, medical laboratory technology serves as a vital component of clinical medicine’s auxiliary departments. Its advancement significantly impacts medical progress, medical education, and the training of medical students. In the future, medical laboratory technology will integrate with advanced...

Development and Teaching Practice of Virtual Simulation Resources for the Course “Welding Methods and Equipment”

Qinglin Han, Wenhang Li, Jianxin Wang
With the rapid development of scientific and technological informatization and modernization of education, new challenges are posed to traditional education and teaching methods. Aiming at the problems of profound theory, abstract concept and passive learning of students in the course of “welding methods...
Proceedings Article

Identification method of student card chip based on Internet of things radio frequency identification

Haiyun Xiang, Xiao Fu
The Thesis introduces an accurate location method facing campus student identity recognition on the basis of ultrahigh frequency RFID fingerprint. First, we obtain the fingerprint information in the sensor installed on the robot during the training stage, introduce the particle filter location algorithm...