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25206 articles
Proceedings Article
The Method of the Money Making Mechanism of TikTok
Tianchen Liang
This paper investigated how TikTok, a short-video platform, can make money based on the perspective of economy and marketing. It has developed rapidly since 2016, and still impacts the market trend by its unique characters. The 4P strategy is used to analyze each product in the video application, and...
Proceedings Article
Green Economy Sustainability on MSMEs: Connecting on Quality of Human Resources to Facilitate Green Development
Dwi Nurvania Edar, Muhammad Idrus Taba, Rahmat Riwayat Abadi
This study aims to analyse the contribution of self-efficacy and passion for work to the success of the green economy in the sustainable MSME business sector. Self-efficacy is an individual's belief in their ability to achieve goals, while passion for work describes dedication and love for work....
Proceedings Article
Analysis of the Impact of Social Media on the Economy
Zheyu Cui
The article is an analysis of the impact of social media on the economy, and mostly how it helps the economy to grow. This article uses theory and data to demonstrate and analyze, and uses TikTok as an example to conduct research. The purpose of the essay is to demonstrate how social media can affect...
Proceedings Article
Laddered Multilevel DC/AC Inverters used in Solar Panel Energy Systems
Fanglin Luo
Multilevel DC/AC Inverters have various structures. They have many advantages. Unfortunately, most existing inverters content too many components (independent/floating batteries/sources, diodes, Capacitors and switches). The author introduces the "Laddered Multilevel DC/AC Inverters” in this paper that...
Proceedings Article
Neuromarketing Study of Consumers’ Cognitive Perception of Labeling Information on a Product’s Package
N N Kalkova, V E Reutov, E A Mitin, N Z Velgosh
The article studies the information technologies’ application possibility in the process of placing the labeling information on the products’ package. In order to inform the consumer effectively about the product and its ingredients on the basis of determining the best location of the labeling information...
Proceedings Article
Transfer learning using Generative Artificial Intelligence for Object Detection
S. Prayla Shyry, Sahil, Saranu Akhil
Object detection is the very backbone of computer vision. Applications surface in autonomous vehicles, healthcare diagnostics, and surveillance systems. All the conventional methods of object detection typically require massive amounts of annotated data and use heavy computation, making it hard to use...
Proceedings Article
Research on Marketing Innovation of Luckin Coffee
Xiaocong Cao
It is very essential for an enterprise to have a good marketing strategy and properly apply the new mode, especially for emerging enterprises such as Luckin coffee. Luckin was pushed to the forefront of the storm because of financial fraud two years ago, but now it has become a model of the rapid development...
Proceedings Article
Review of the Portfolio Theory Application
Yanyu Xiao
Portfolio investment is the core of all kinds of investment activities in the financial market, is an investment decision under uncertain conditions, is an important branch of the economic field. The portfolio is a common way to avoid risk. A portfolio is generally considered to be a combination of bank...
Proceedings Article
The Relationship Between Supply Chain Management and Customer Relationship Management
Zhixuan Zhu
In the context of Supply Chain Management (SCM) and Customer Relationship Management (CRM), this article aims to study and explain the relationship between SCM and CRM. The article used case studies and literature research to study whether there is a relationship between SCM and CRM, the strength of...
Proceedings Article
Research on Using Market Segmentation to do Recommendation in E-commerce
Bohan Zhao
In the background of the digital period, more and more e-commerce companies have emerged. However, the competition also becomes more intense than before own to a large number of rivals. In this case, it is important to offer the customers recommendation to boost their satisfaction and loyalty. This work...
Proceedings Article
Ethics in Merging Blue and Green Economies: Corporate Social Responsibility for Sustainable Development in Indonesia
Nur Afifah Rahmah
The integration of blue and green economy is an important approach in achieving sustainable development in this modern era. In this context, corporate social responsibility (CSR) plays a crucial role in encouraging companies to contribute positively to the environment and society. This article discusses...
Proceedings Article
Analysis of Community Perspectives on the Sustainability of Household Biogas Utilization in Pinrang Distric
Andi Nurul Sarah Bulqis
This study aims to analyze community perspectives on the sustainability of household biogas utilization in Pinrang District, South Sulawesi. Biogas is considered as one of the renewable energy solutions that can reduce dependence on fossil fuels and manage organic waste effectively. This study uses a...
Proceedings Article
Research on Optimization of Ordering and Transportation Strategy based on TOPSIS and Time Series Model
Jiayu Zhang, Yingwu Li, Su Li
The ordering and transportation of raw materials is a crucial process for enterprises to produce and receive receivables, so it is necessary to study this process pertinently. This paper studies the ordering and transportation of raw materials in production enterprises. The problem of ordering and transportation...
Proceedings Article
The Development and Current Problems of WTO and Relating Influence on Chinese Enterprises
Caihong Jiang, Anping Lin
As great changes have occurred in international relations and global market, the problems of the WTO and the shortcomings of its operation mechanism have been constantly appearing in its negotiation process. The WTO’s ineffectiveness became particularly apparent after the breakout of COVID-19. Therefore,...
Proceedings Article
NBA Social Media Marketing Strategy: From Globe to China
Zanchao Wang
Over the past decade, the emergence of social media has changed the speed and scope of communication and interaction between individuals and organizations across the globe [9]. The significant growth of social media has also spurred changes in the market. Businesses are paying more and more attention...
Proceedings Article
Research on Fire Rope Rescue Training System Based on IRATA and CMC Rope Rescue Techniques
Feng Liu, Yuhai Zhang
Rope rescue occupies a certain proportion in the fire emergency rescue. However, in China, rope rescue technique has a relatively later start. And technical rescue training is still in the stage of exploration. Therefore, it is particularly important to carry out systematic and professional rope rescue...
Proceedings Article
The Scenario Analysis for NPV and IRR in Mutually Exclusive Projects
Jundi Ren
In the real world, the project of business decision is relatively long and requires more capital investment, which leads to higher requirements for the feasibility of project investment and scientific decision-making. To improve the science of business decision-making, the application of a series of...
Proceedings Article
Design and Implementation of a Digital Campus System based on the URP platform
Yanhong Zhang, Yunli Cheng
The development and construction of the university informationization has become the important means for universities to improve their management level and enhance the comprehensive competitiveness.Combining with the situation of our school, Researching an overall construction scheme of the Digital Campus...
Proceedings Article
Specific Causes of Financial Crisis at Barcelona and Countermeasures
Kehan Chen
FC Barcelona club, named as Futbol Club Barcelona, was founded in 1899 by groups of German, Swiss, Spanish and English football players, became the first most valuable football club and received countless honors worldwide. However, COVID-19 epidemic and salary structure has increased financial crises...
Proceedings Article
Three Conjectures about the Number Systems and Their Conversion
Yanhong Zhang
The conversion between Tetrad Notation and other notational systems has attracted people’s attention; addition conjecture: if the maximum digit of base-N notation is (N-1), then N-1 + N-1 is a binary digit, whose most significant digit is 1 and least significant digit is (N-2); multiplication conjecture:...
Proceedings Article
The Diachronic Evolution of Tones in Chaoyang Dialect
Qiye Huang
Hirayama Hisao (1974) proposed that the ancestral tone value of the Han ancestral language can be estimated by using the comparative method of “historical linguistics”. There are two specific methods: “inter-dialect comparison method” and “internal comparison method”. Based on this, the tones of the...
Proceedings Article
How Mindfulness Affects Resilience: Based on Mindfulness Based Stress Reduction and Mindfulness in Motion Therapy
Yi Qu, Hao Wu, Xiaotong Xu
Notably, most individuals do not develop such psychiatric disorders after experiencing stressful life events. The ability to adapt positively in the face of stress and adversity is resilience. Although previous studies have explored the relationship between mindfulness and resilience, the underlying...
Proceedings Article
Kernel Feature Extraction Approach for Color Image Recognition
Xiaoyuan Jing, Kun Li, Songsong Wu, Yongfang Yao, Chao Wang
Color Image Recognition is one of the most important fields in Pattern Recognition. Both Multi-set canonical correlation analysis and Kernel method are important techniques in the field of color image recognition. In this paper, we combine the two methods and propose one novel color image recognition...
Proceedings Article
Immunotherapies for Alzheimer’s Disease
Hui Guo
Alzheimer’s disease (AD) is the main cause of dementia and it is a neurodegeneration disease. Numerous evidence has shown that amyloid β (Aβ) and tau protein are two main “triggers” of this disease. The Aβ has been main target for decades, and this review will discuss both active anti-Aβ and passive...
Proceedings Article
Power Disparity and External Threats: The Patterns of Soviet Union’s Alliance Behaviors
Wencong Yu
This Paper Introduces The Cases Of The World Anti-Fascist Alliance During The Second World War And Sino-Soviet Alliance During The Cold War During The Cold War As Examples And Gives Close Examinations. By Examining The Two Cases And Studying The Establishment And Collapse Of Other Soviet-Led Alliances,...
Proceedings Article
Analysis of the Net Present Value and Equivalent Annual Cost in Optimal Machine Life
Xuefei Cui, Yuqing Li, Xiaole Wang, Ziyi Wang
Both net present value (NPV) and equivalent annual cost (EAC) are appropriate methods for modifying an investment project. While Net Present Value may assist investors in evaluating the project’s cash flows, EAC illustrates the cost of several projects over a year. The purpose of this research is to...
Proceedings Article
Sino-US Economic and Trade Relations in Trump Era
Jian Zhang
Trumpism not only retains the tradition of the Republican Party, but also has the factors of the times. It is characterized by populism, emphasis on political identity, anti-globalization and neglect of alliances. The Sino-US trade war in 2018 and 2019 seriously affected the economic and trade relations...
Proceedings Article
A Fuzzy Based Clustering Protocol for Energy-efficient Wireless Sensor Networks
Md. Abdul Alim, Yucheng Wu, Wei Wang
Minimization of energy consumption is one of the most important research areas in Wireless Sensor Networks. Nowadays, the paradigms of computational intelligence (CI) are widely used in WSN, such as localization, clustering, energy aware routing, task scheduling, security, etc. Though many fuzzy based...
Proceedings Article
On the Educational Practice System of Chinese and the United States Universities under the Thought of Humanism
Weiran Li
Differences in culture, tradition and history create differences in the educational system and teaching methods of each country. The object of education is students, which is of decisive significance for cultivating talents for society, therefore, educators need to teach according to the needs of society...
Proceedings Article
The Impacts of COVID-19 on Stock Markets between China and the United States
Lina Peng
The global eruption of coronavirus disease-2019 (COVID-19) public crisis has a significantly unprecedented and abnormal impact on global financial markets. This paper examines the responses of stock markets in China and the United States through the industry’s aspect. Additionally, the impacts of COVID-19...
Proceedings Article
Sexual Double Standards: People’s Perception of Unintended Pregnancies in Different Commitments to Relationships
Chengze Li
This research proposal aims to investigate people’s endorsement of sexual double standards (SDS) when they perceive unintended pregnancies in different commitments to relationships. 400 male and female heterosexual students (age: 18–22) from Nanjing Vocational University of Industry Technology in China...
Proceedings Article
Chinese Cinema’s Reflection on a Pre-Revolutionary China and Its Role in the Post-Modern Chinese Feminist Movement
Xinyao Huang
Chinese cinemas had undergone a series of development. Women’s roles in films were long being discussed. Two representative movies: Two Stage Sisters and Sophie’s Revenge, one from the socialist revolutionary era and one made during contemporary society, reflected feminist ideologies’ effects on movies....
Proceedings Article
Research on the Influence of Stress on the Examination Results of Undergraduates
Wei Zhang
Most of the students are not able to perform well in their exams, and we want to figure out why things happen like this. The study, through experiments, assessed impairments on working memory functionality due to heightened levels of stress. We hypothesized that difficult working memory tasks would elicit...
Proceedings Article
Currency Identification with Real-Time Value Conversion
K. Archana, K. Chandrika, M. Ajay, P. Phannendra
In this article, we present an automatic currency recognition system based on digital image processing methods. The system is designed to identify currency notes through major features such as size, color, and printed text such that users are able to identify major details such as currency value, denomination,...
Proceedings Article
Analysis and Comparison of the Business Models of Yesoul and Peloton, the Leading Fitness Companies in China and the United States
Haozhi Tian
As the quality of life improves and people pay more attention to health, the fitness industry is growing rapidly. There is one leading company in China and the United States, Yesoul and Peloton. In this work, the two companies’ business models are analyzed in detail, and the advantages and disadvantages...
Proceedings Article
Analysis of U.S. Sector of Services with Fama-French 5-Factor Model During the Covid-19
Yusen Feng, Tingjun Li, Ruoyu Zhao, Chennan Zhou
Covid-19 is the most widespread and devastating pandemic since the 20th century, which profoundly impacted the industries and the stock market, especially the service-related industries and stocks in the U.S. This paper aims to study the epidemic’s impact on service-related industries in the U.S. and...
Proceedings Article
Research on High-quality Supply of Rural Public Goods in China from the Perspective of Urban-rural Integration Development
Wuning Xia
The integrated development of urban and rural areas is committed to breaking the dual structure of urban and rural areas, smoothing the two-way flow of urban and rural factors, and building a new pattern of coexistence and co-prosperity between urban and rural areas.The supply of rural public goods has...
Proceedings Article
Between Femininity and Animality – The Metamorphosis of the White Snake Legend in Sinophone Film and TV
Yuhan Chen
This paper examines three different adaptations of the traditional Chinese White Snake legend in three Sinophone visual productions: the Taiwan TV Madam White Snake (Qingshe yu baishe) in 2001, the Hong Kong film Green Snake (Qingshe) in 1993, and Chinese animation Green Snake (Qingshe jieqi) in 2021....
Proceedings Article
Content based Image Retrieval with Color Invariants
Yahui Song, Xiao Chen, Shanshan Qu
Content based image retrieval (CBIR) is an essential task in many applications. Color based methods have received much attention in past years, since color could serve efficiently for image retrieval, especially in the case of large database. However, there are two main drawbacks for color based image...
Proceedings Article
Down syndrome Detection in Children With Deep Learning and Using Multi-Model
J. Kishore, Md. Sadiya, N. Maheshwari, N. Nikhitha
One out of every 700 live newborns worldwide is affected by Down syndrome (DS), a genetic disease brought on by an extra copy of chromosome 21. For impacted children to receive the right interventions and have their quality of life improved, early diagnosis is crucial. Traditional techniques for identifying...
Proceedings Article
Analysis of the Marketing Strategy of Bilibili and the Reasons for Its Success
Hansong Tian
China’s video platforms show a good and rapid development momentum in 2019-2021, among which Bilibili is the most rapid. Its number of users has doubled in just two years and it has become one of the most popular video platforms in China. Founded in 2009, Bilibili focuses on ACG subculture. After more...
Proceedings Article
Stability and bifurcation analysis in leukopoiesis models with two delays
Cuilian Zhang, Zhaozhuang Guo
We consider a nonlinear system of two equations, describing the evolution of a stem cell population and the resulting white blood cell population. Two delays appear in this model to describe the cell cycle duration of the stem cell population and the time required to produce white blood cells. We establish...
Proceedings Article
An Empirical Study on Markowitz and Single Index Model
Junqing Wu
In this paper, the Markowitz Model and the Single-Index Model were used to study U.S. stocks. Four industries of U.S. stocks were selected to empirically analyze the data from 2002 to 2021, and the combination selection results given by the two models under five restrictions were compared. The results...
Proceedings Article
Influencing Factors and Coping Strategies of English Learning Anxiety among Chinese Non-English Major Students
Ruisi Sun
Learning anxiety becomes a common mental problem among students nowadays. The main purpose of this article is to investigate what makes overseas Chinese students of non-English majors feel anxious about English learning and how to solve this problem and focus on the research towards English language...
Proceedings Article
Empirical Study of Profitability and Leverage on Sustainabality Reporting Disclosure in Mining Sector
Rifqi Novriyandana, Muhammad Rijal
This study aims to conduct an in-depth analysis of how profitability and leverage affect the transparency of sustainability reporting in the mining sector listed on the Indonesia Stock Exchange between of 2020–2023. Sustainability denotes the capability to fulfill current requirements without jeopardizing...
Proceedings Article
A Design of dual-band and flexible Microstrip Patch Antenna for Cancer Hyperthermia Therapy in Biomedical applications
P. Suvartha, K. Harsha Vardhan Raju, B. Sudhakar, G. Usha, P. Venkateswara Reddy
Design of dual-band and flexible microstrip patch antennas for cancer hyperthermia in biomedical applications. The proposed antenna consists of patch, with half ground plane and is used for impedance matching purposes. The proposed antenna meets the impedance bandwidth required for two bands,2.4 GHz...
Proceedings Article
Influential Factors of Sales Revenue in the Fast-Food Industry
Rui Liu, Yueyang Sun, Jiaxiang Wang
Fast food refers to popular catering that commercial enterprises quickly supply. The fast-food industry, which can be processed quickly and eaten anytime and anywhere, has become increasingly important in the wake of COVID-19. The purpose of this article is to study the different factors that affect...
Proceedings Article
Analysis of Methods for Calculating the Weighted Average Cost of Capital of a Company on the Example of an Industrial Enterprise
E A Dolbnya, M K Vasilyeva, A Y Lyukina
The weighted average cost of capital (WACC) is used to estimate the profitability of the company’s capital, the rate of return of the investment project and business. Within the framework of the article, an analysis of the methods for calculating the weighted average cost of capital of a company was...
Proceedings Article
Design and Validation of Low Power and High Efficient 2x4 Decoder with CMOS Technology
Ravali Sailla, L. Jagadeesh Naik
Using a combination of static complementary metal-oxide semiconductor (CMOS), transmission gate logic, and pass transistor dual-value logic, this short presents a mixed-logic design strategy for line decoders. We provide two new topologies for the 2-4 decoder: one with 14 transistors to reduce power...
Proceedings Article
A New Method of Detecting Network Traffic Anomalies
Jun CAI, WaiXi LIU
As Internet communications and applications become more and more complex, accurately describing network traffic information and rapidly monitoring network traffic anomalies have become increasingly challenging tasks. In this paper, we present a framework and method for monitoring network traffic through...