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Proceedings Article

Research on the Relationship Between Gender Concept and Family Business Model Based on SPSS

Hao Zhang, Luyi Liang
The application and promotion of big data technology in social science research has made it possible to explain the influence of gender concept on social activities in a deeper and more logical way. Based on the survey data of China General Social Survey (CGSS) in 2015, OLS regression model was used...

Analysis on Industrialization Development Path of Intangible Cultural Heritages of Jilin Province

Mingxiu Chen
Productive protection is one of the modern means to inherit intangible cultural heritage, and the development of tourism industry is an important way to protect intangible cultural heritage. The market demand of intangible cultural heritage resources of the three major ethnic minorities in Jilin province...
Proceedings Article

Development of a Design System for the Seedbed Water-waving Irrigation Device

Jiwei Liu, Yi Guo, Zhuo Chen
To avoid waste of water resources by existing irrigation devices, a seedbed water-saving irrigation device is designed, to substantively save irrigation water, realize automatic irrigation and save labor cost. Visual Basic and SolidWorks redevelopment technologies are used to develop a design system...

The Design of Intangible Cultural Heritage Museum in Fujian Province Based on Situation Creation

Xin Cao
From “rescue” to “diversity protection and inheritance”, intangible cultural heritage has undergone a change from passive to active promotion, and its demand for display in public exhibition space has also changed from popularization of protection science to long-term effect of dissemination. In recent...

The Impact of Fiscal Spending, Innovation Output on Economic Growth—Empirical Analysis Based on Mediating Effects Model

Longming Shen
Based on panel data of 29 provinces from 2007 to 2016, this paper constructs an intermediary effect model to study the direct effect of fiscal expenditure on economic growth and the intermediary effect of fiscal expenditure on economic growth by promoting innovative output. The results show that fiscal...

The Problems and Optimization Paths of Digital Government Governance in Shandong Province: Based on the Perspective of Unbalanced Governance

Xinming Wang
Based on the perspective of unbalanced governance, this paper analyzes the promotion of digital government construction in Shandong Province and finds that the province has achieved significant results in this field. However, there are still imbalances between provinces, cities, digital government governance...

The Promotion Effect of China (Shanghai) Pilot Free Trade Zone Policy on Foreign Investment Based on Nonparametric Synthetic Control Method

Qicai Huang
This paper uses the Nonparametric Synthetic Control Method to study the dynamic impact of free trade zone (FTZ) policy on attracting foreign direct investment (FDI) by taking the Shanghai pilot free trade zone as a case. Empirical results show that the pilot free trade zone policy increased the stock...
Proceedings Article

Research on the construction of E-commerce Platform for Agricultural Products in Jilin Province

Chunrong Zhang
Due to the rapid development of agricultural informatization and agricultural industrialization, computer technology and network technology has become an indispensable part in agricultural modernization, and the technology of computer and Internet technology to promote e-commerce development is exerted...
Proceedings Article

Can Executives’ Hometown Feelings Promote Enterprises to Fulfill Their Social Responsibilities Actively?

Suikun Wang, Yuan Meng
At present, China is in the period of economic transformation, many enterprises pay too much attention to economic interests but ignore the social responsibilities that should be borne. All sectors of society are paying more and more attention to corporate social responsibility (CSR). Taking the informal...

The Rise of Gastronomy Tourism: A Systematic Literature Review

Mohamad Sapari Dwi Hadian, Fairuz Mudalifa, Evi Novianti, Ute Siti Lies Khodijah, Ayu Krishna Yuliawati
The study of gastronomic tourism has experienced growth in the tourism industry in recent decades, and there has been an increasing number of tourists who travel mainly to experience the food and related culture. In addition, more and more destinations are using local cuisine as a differentiating feature...

Research on the Evaluation and Promotion Path of Port-Industry-City Integration in Port Cities: A Case Study of 16 Cities in Anhui Province

Xi Chen, Tong Zhang
This paper constructs an evaluation index system including 17 indicators covering three subsystems of port, industry and city, and uses the entropy weight method and coupling coordination degree model to quantitatively analyze the port-industry-city integration degree of 16 cities in Anhui Province and...

Monetization model of digital products: economic and marketing efficiency

F.D. Belov
The article presents a research, conducted by the author, whose object is to build an optimal model of monetization of digital products. The research examined a variety of online services for monetization and promotion of digital products, detected their advantages and disadvantages, and also evaluated...

The Impact of Discount Information Design on Consumer Purchase Intention in the Live Commerce Context

Xingren Liu
Discount information is an essential component of live commerce platforms, playing a crucial role in attracting users in various promotion scenarios. Inappropriate design of discount information, such as displaying discount information ambiguously or in a complex manner in the live-stream room, may negatively...
Proceedings Article

Online Claim and Guarantee Mechanism for Electronics Peripheral in Urban Country

Liliana, Felix Handani, Daniel Soesanto, Maya Hilda Lestari Louk
According to consumer protection law, business actors must provide good services, including post-transaction services. Most of the current warranty claim process is still done conventionally, where consumers must come to the store to bring their documents and goods and ask the officer for the repair...

Analysis on Construction and Management of Laboratory in Independent Colleges under the Situation of Innovation and Entrepreneurship Education

Kequan Feng, Yaomin Mei, Zhiqiang Wang
Under the situation that colleges vigorously carry out innovation and entrepreneurship education, integrate characteristics of construction and management of laboratory in independent colleges, make use of capital of innovation and entrepreneurship education outside school and requirements of innovation...

The Analysis of Customer Satisfaction Post Covid-19

Handry Sudiartha Athar, Prayitno Basuki, Budi Santoso
This study aims to determine the effect of Trust In Brand, Promotion Mix, Service Quality to Customer Satisfaction at Lotte Mart Branch Mataram post the pandemic of Covid-19. This research is quantitative. In this study, the population is consumers who have made purchases of products at Lotte Mart for...

On Commercial Advertisement and Design Ethics

Junhong Gao, Li Cao
The infinite design originality and the relatively finite natural resources is a pair of contradiction. This contradiction will be aggravated when the "people oriented" design philosophy has changed to "people's con.sumption oriented" in reality. Viewing commercial advertisement from the perspective...

The Impact of Political Promotion Incentives on Innovation Performance in SOEs

Sha Wu, Yuehua Jiao, Rujun Xu
SOEs are essential to innovation and play a guiding role in high-quality economic development. The political promotion of executives is the implicit incentive to drive the design of state-owned enterprises(SOEs). This article hand-selected the data sample of the listed SOEs between 2014 and 2018. The...

Literature Review on Digital Economy Promoting Digital Transformation of Garment Enterprises

Mengyu Liu, Meng Zhao
As a pillar industry of China’s national economy, the garment industry has attracted the attention of scholars at home and abroad. Since 2019, from the proposal of digital economy to the creation of advantages, to the promotion of development and improvement of governance, a series of layouts in China...

Design and Practice of Hybrid Course Support Guarantee System Based on Learning Power Model

Min Li, Dandan Li
To promote the “learning-centered, teaching-led” classroom teaching reform, promote the integration of information technology and the teaching process, requires vigorous promotion of hybrid course construction.The questionnaire survey shows that there are problems of unclear construction goals, weak...

Relationship Between General Education and Ideological and Political Education in TCM Colleges' Teaching

Yurong Xuan
In China, modern Chinese medicine colleges attach more emphasis on professional education, so the resulting contrast to Western medicine, understand the problem and makes the introduction of General Education in the West become necessary. On the other hand, in order to keep pace with tight times, based...

Universal Pictures’ SWOT Analysis and 4Ps & 4Cs Marketing Strategies in the Post-COVID-19 Era

Wenrui Fei, Zeying Zhang, Qiwen Deng
This study analyzes the marketing strategies and direction of Universal Pictures in the post-COVID-19 era. Based on the SWOT analysis of Universal Pictures’ current situation, we identify the potential opportunities and threats of its three main businesses: film production, Universal Studios, and streaming....

Study on the Realization Path of County Industrial Prosperity Under Rural Revitalization Strategy

A Case Study of Hanyuan County, Sichuan Province

Binyu Hu, Yaping Jiang
The strategy of rural vitalization is a major historical task of Chinese society in the new development stage. Industrial prosperity is the key to the implementation of the strategy. As the basic unit of China’s social governance and economic development, the area plays an important role in the national...

Analysis factors of consumer purchasing decision on snack from tubers in Padang City

Ayu Dwi Oktaviani, Yasri Yasri, Erni Masdupi
This study aims to analyze the factors that influence snack from tubers purchase decision in Padang City. The population in this study is all consumers who purchase snack from tubers. The number of samples in this study was 200 respondents. Data analysis technique used is multiple linear regression analysis....

Effects of Altruistic Behaviors of Rural Elderly on Mental Health

Zihan Guo
Based on data from the China Health and Pension Tracking Survey (CHARLS) 2013, we explored the impact of altruistic behaviors on rural residents’ mental health. In order to more effectively estimate the impact of altruistic behaviors on the mental health of the elderly, the instrumental variable method...

Research on the performance evaluation system of digital government capacity building based on power data

Dawei Song, Yibo Jia, Zhe Ji, Yixue Yang
The use of power data to improve digital government capacity building is an effective way to realize the modernization of the national capacity system. By summarizing the application path of power data to empower digital government, six aspects including demand response, business support, data supply,...

Price Location and Promotion Drive Consumer Purchase Interest at Cafe

Muhammad Adhitya Prayitno, Misti Hariasih
General Background: The marketing landscape is experiencing significant transformation, leading to intensified competition among businesses in attracting consumer attention and purchasing interest. Specific Background: In the food and beverage sector, cafes such as Zack and Nad Cafe must implement appropriate...

The Evolution of Logo Design Styles Forms

Xiaowei Zhang
Modern mass communication symbol logo design is a special kind of text or image composition, its basic function is to convey graphical information, the performance of its intrinsic quality, features, and as a means of communication with the media; it is human civilization high capacity carrier, is the...

Study on the Communication of Ideological and Political Education in Colleges and Universities

Yajing Wang
In modern times, the realization of the great rejuvenation of the Chinese nation is the greatest dream of the Chinese people. Building a strong country in education is a fundamental project for the great rejuvenation of the Chinese nation. Report of the 19th National Congress of the Communist Party of...

Stress simulation analysis of composite double-layer flywheel energy storage rotor

Xinglei Zhang, Mei Wang
Flywheel energy storage rotor generates strong centrifugal inertia force at high speed rotating state , and the centrifugal force causes the internal composite flywheel rotor stress. If the stress exceeds the ultimate strength of composite flywheel rotor, it will be destroyed.Using the double ring flywheel...
Proceedings Article

Recent Advances in Popular Deep Learning Techniques in HAR for Smart Homes

Minakshi B. Dobale, Latika Pinjarkar, Sumit Chakravarty
The recent developments in the field of technologies like IoT and the decrease in prices of different sensors have led to the promotion of intelligent environments, like smart homes system. Smart homes should provide automated home-based support services to enhance inhabitants’ quality of life, independence,...
Proceedings Article

Research and practice of inertial measurement unit software productization

Yuzhao Tian, Li Zhou, Qi Li, Yi Feng
With the top-down promotion of the product design of inertial measurement unit, software, as an important component of inertial measurement unit products, plays an important supporting role in the product design. The design and development of software products are dominated by "generalization, serialization...

Reflection on the Deep Integration of Information Technology and Higher Education

Wenbin Liu, Jing Li, Gen Fan
Teaching informatization is a profound change in the field of education. Information technology is changing and even subverting the traditional educational teaching model,with the arrival of the era of internet. Firstly, there analyzes the characteristics of big data era and big data changes in education...

Study on Passive Building Promotion Barriers

Shengkai Zhao, Haiyi Sun, Ning Li
This paper conducts in-depth research and discussion on the main obstacles to the development of passive buildings in China. Through reading relevant literature and combining expert opinions, this survey compiled a total of 18 independent and non-subordinated influencing factors from the four dimensions...
Proceedings Article

Research on Current Situation and Development of Dragon Boat in Colleges and Universities

Yabin He, Guoqin Jiang, Yuxiang Wu
With the rapid development of sports at home and abroad, the government also attached great importance to sports. 2016 is the golden year of sports development, the state promulgated a variety of policies, sports development has been listed as a national strategic policy. As a traditional sport in China,...

Impact of Intellectual Property Protection on the Digital Services Trade Network

Zhuocheng Li
This paper constructs a global digital services trade network through social network analysis method based on digital services trade data from 2005 to 2021 and examines the characteristics of network development. It explores the impact of intellectual property protection on countries’ standing in the...

Trade-In Promotion and Its Effect on Brand Loyalty and New Vehicle Purchase Intention

Usep Suhud, Pier Palestrini, Mamoo Allan
Four-wheeled vehicle sales agents carry out various kinds of promotions to attract the attention of old customers, for example, by using trade-in promotion, a program of exchanging an old vehicle owned by a customer of the same brand for a new vehicle. This study examines the effect of trade-in promotion,...

Research and Analysis on Consumer’s Usage of Recyclable Express Packaging

Yuchun Yang, Yuepeng Zeng, Hai Huang, Zikang Li
The prosperity of the express delivery industry has brought convenience to consumers while also generating a large amount of packaging waste, which causes resource waste and environmental pollution. In order to protect the environment and respond to government policies, major Chinese domestic logistics...

A Brief Analysis of the Application of “Flipped Classroom”Mode in College English Listening Teaching

Xiaoyan Peng
With the reform and promotion of the new curriculum reform, colleges and universities in China have paid more and more attention to improving students’ English listening ability. The “flipped classroom” has gradually been promoted and applied by universities. Because of its innovation and uniqueness,...

Research on immersive teaching mode of e-commerce course group oriented by vocational abilities training

Jinbo Bai, Hongbo Li
With the rapid development of e-commerce, the shortage of talents related to e-commerce has become increasingly prominent. The knowledge and abilities of students cultivated under the traditional teaching mode are seriously out of line with each other. Most of them lack the cognition of vocational ability...

The Analysis of the First Major Transformation of Architectural Aesthetics in China

Yaoran Shi
This paper focuses on the first major transformation of Chinese architectural aesthetics during the cultural reform period of the late 1800s to early 1900s. Before the late 1800s, China developed a standardized building system: traditional Chinese architecture. Then, the cultural reform movement was...

Research on the Promotional Effect of Commercial Banks’ Digital Financial Innovation on Regional Economic Development and Path Exploration

Taking ICBC in the Beijing-Tianjin-Hebei Region as an Example

Shan He
As a key economic development strategy and regional reform direction in China, Beijing-Tianjin-Hebei integration, among which, promoting factor market integration and financial market integration is the top priority of its reform. As the core of China's financial system, commercial banks should...

Social ⁠Well-Being in Context: Applying Maslow’s Theory to the Malay Community

Syamimi Waznah Hamdon, Harliana Halim, Fauziah Ani
This study examines the concept of social well-being among the low-income Malay Muslim community in Malaysia. Recognizing the importance of understanding community-based well-being for the formulation of responsive and inclusive policies, this article addresses a gap in existing scholarship by focusing...

Research on the Development of Rural Tourism in Jilin Province Under the Coordination of "Industrialization, Urbanization and Agricultural Modernization"

Haoliang Sun, Xiangjun Meng
The realization of the coordination of "industrialization, urbanization, and agricultural modernization" is the strategic task of the 13th Five-Year Plan of Jilin Province. Under the background of the active promotion of the "three-dimensional overall planning", as a traditional agricultural province,...

“Slow Employment” Phenomenon Among College Students and Countermeasures

Qiao Guo, Bing Yang, Gaoyang Su, Junjie Zhang
With the economic development entering a new normal, the employment situation for college students is becoming increasingly severe, and the phenomenon of “slow employment” for college graduates is prominent. In order to promote the smooth employment of college graduates and plan their future lives reasonably,...
Proceedings Article

The Readiness of the Community Health Center in the Covid-19 Pandemic Control in Indonesia

Dede A. Musadad, Tri J. Angkasawati, Yusleli Usman, Rustika Rustika
Community health center (CHC) as a leading health service facility has an important role in handling public health problems, including the COVID-19 pandemic control. This study aimed to determine the readiness of CHC in the COVID-19 pandemic control. This cross-sectional study was conducted during the...

Effective Promotion Tool in New State-Owned University

Ina Ratnasari, Edi Suswardji N
Revolutions of business and educations nowadays have forced university in the whole world think critically. Universitas Singaperbangsa Karawang (Unsika) as new state-owned university is being faced highly competition which will be seen by quality. Good university therefore is that the place which has...

Research on the Differentiation of Human Resource in Sports Industry

Xiaolong Weng
Sports industry is organized to satisfy people’s demand for sports consuming, and it is regarded as the symbol of modern sports industry development. People have increasing promotion with demands for sports entertainment, but human resource setting of sports industry is not enough in general and lacks...

Models and Methods of Classification of Innovation Market Information

Berg Tatiana Igorevna, Stupina Alena Aleksandrovna, Erygin Yuri Vladimirovich, Yurdanova Vera Nikolaevna, Korpacheva Larisa Nikolaevna, Ruiga Irina Rudolfovna
The importance of innovation as a product on the market field in the conditions of transformation of means of promotion, digitalization, and expansion of sales channels on the Internet is discussed in the article. The authors’ vision of classifying innovations by the type based on a subjective approach...

Evaluation of the Effectiveness of the Logistics System

Polina Arshinina, Albina Kiseleva
Nowadays, there is no universal method for measuring the effectiveness of the logistic system, which takes into account its dynamics and the whole variety of alternatives determining the processes occurring in it. This article presents the result of scientific research on the effectiveness of logistics...