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8766 articles

Analysis of the Role of Design Management in Corporate Brand Development Take RED as an Example

KeChun Mao, QiuPing Lin, ChenLu Sun, WeiHai Zhang
Nowadays, as the concept of design management continues to evolve, the research on design management has constantly been conducting. The use of design management methods has become a way to improve the competitiveness of corporate brands. Taking the RED platform, a two-in-one platform for social networking...

On the Continuity of Engineering Training in the “School-University” System Based on the Creation of a Center of Modern Competencies

O B Golubev, V A Testov, E M Ganicheva
Technological education of schoolchildren is currently a priority for the development of educational systems. Intensive development of nanotechnologies, robotics, biotechnologies requires improvement of competences of scientific and technological personnel, integration of knowledge and various directions...

Evaluation and Prediction of the Business Continuity Risks

N A Kazakova, M P Bobkova, A E Sivkova
The practice of applying international audit standards and assurance tasks requires continuous improvement of methodological tools. In the digital economy, when modern software and technology platforms are being actively introduced in business, audit and consulting sphere, science-based methods for assessing...

Consumer Behavior in the Digital Era: A Microeconomic Literature Review

Bryan Octavian Chie Anli, Andi Aswan, Sanusi Fattah
In the rapidly evolving digital era, consumer behavior has undergone significant transformations that have profound implications for market dynamics. This study reviews existing literature on how digital technologies, particularly e-commerce and social media, have reshaped consumer decision-making processes....

The Mechanism of Infrastructure Mortgage and Evaluation of Its Performance in the System of the Regions Economic Growth Ensuring

E Grinko, A Bubnova, N Alesina
The article presents the theoretical and methodological foundations of financing infrastructure projects, the current state and problems of the development of infrastructure mortgages which based on the mechanism of public-private partnership in Russia. A theoretical approach to clarify the conceptual...

Comparative Analysis of the Main Features of the Professional Income Tax: Russian and Foreign Experience

V V Ponkratov, N N Bashkirova, E V Ryabova
The article highlights the issue on taxation of income gained by self-employment activity. This issue is frequently considered as a problem for many countries. Thus, study of successful practices of different developed countries may be useful for working out the national effective taxation system concerning...

Research on the Current Situation and Future Trend of Web Celebrity E-commerce Live Streaming Industry

Jinqi Zhang
This paper first explains the specific definition of live e-commerce, and further combs the development process of the industry. In terms of current situation, the author analyzes China’s online Red economy live e-commerce industry from both sides of demand and supply. On the demand side, this paper...

A Data-Driven Research of Sales and Delivery on JD.Com Platform: Based on DID Model

Ziming Guo
E-commerce has become an integral part of people’s lives and its ease and breadth have given great convenience. Price changes and platform activity are always points of concern in people’s online purchases. This paper takes the JD.com platform as the research object to explore the impact of the Butterfly...

Research on the Influence of E-sports News on Middle-Aged Audience Attitude

Siqi Liu, Zitong Shang, Yingzhuo Zheng
As E-sports is booming in China in recent years, E-sports news also appears in public in great numbers. Based on data analysis and literature review, it is clear that mainstream media’s attitude towards E-sports has converted in the last few years, but do these news reports actually affect people’s attitudes,...
Proceedings Article

Hydroponic Automation With IOT and Real-Time Data-Logging For Optimized Crop Growth

M. A. Vijay Kamalnath, G. Tejaswini, N. Sudarshan, S. Ezad Basha, E. Vinay Kumar
Hydroponics is a soilless method of growing plants, has become popular due to its advantages over traditional soil-based agriculture nowadays. To minimize human intervention and no usage of land, we propose the design and development of an automated hydroponics system leveraging Internet of Things (IoT)...

Investment in Online Learning in Russia from 2016 Through 2018

M V Makarova, D V Gubeladze, E A Sinelnikova
This study seeks to analyze public investment in education from 2016 through 2018. The paper outlines the ever greater role of online learning in the Russian education market, in particular that of the MOOCs. It further defines the role of further education and advanced training. The authors point out...

Scientific and Educational Centers as Factor of Activation of Human Capital in the Regions of Russia: Sociological Monitoring of Activity (Conceptualization of the Plan)

P P Deryugin, E V Strashko, O V Yarmak
Human capital in a post-industrial society is becoming the main condition for the development of society and this is facilitated by the creation in Russia of scientific and educational centers (SECs). The main objectives of the activities of such centers are to enhance the economic and social life in...

Positive Effects of Covid-19--Digital economy

Meijing Su
Under sudden outbreak epidemic, the economies of countries around the world have received a severe blow. But there are good potential developments, most notably in the digital economy. In the face of various lockdown policies, the epidemic has undoubtedly promoted the rapid development of the online...

The Culture and Institutions: Features of Interaction and Impact on the Economy

E V Romanenko, V V Biryukov
The article proposes a methodology for studying the relationship of culture and institutions in economic processes, based on rethinking the relationship of economic culture and institutionalized forms of economic development in the framework of the intersubjective paradigm. It allows to go beyond traditional...

Regional Government Information Systems and Public Service Performance in Makassar City Agencies

Andi Al Furqan Suhardiman, Abdul Razak Munir
The digitalization of public sector services in Indonesia has made the Regional Government Information Systems (SIPD) a strategic tool to improve service quality, transparency and citizens trust. SIPD is used in Makassar City for administrative simplicity and to enhance government-citizens relation,...

Evaluation of Gross Municipal Product on the Republic of Bashkortostan as an Economic Development Indicator for Municipalities

E R Mamleeva, M Yu Sazykina, N V Trofimova
In order to evaluate the economic development of municipalities in a region, it is necessary to find the resulting indicator, for example that could be gross municipal product (GMP). There are many methods of calculating GMP. to calculate the GMP of the Republic of Bashkortostan the article uses the...

The Influence of “Double 11” by Anchoring Effect

Shuaitong Li
Under double 11activities, people’s desire to consume becomes very strong, and the turnover of each network platform is much higher than usual. Why can the activity Double 11 be so successful? The author analyzes this topic through literature review. The research data come from other people’s papers....
Proceedings Article

Energy-Efficient Contention-Free 25-Transistor Single-Phase Clocked Flip-Flop in 45nm CMOS

B. Nazma, G. Ganga Dharani, E. Hemanth, G. Madhusudhan, K. Yashodha
To significantly enhance energy efficiency in sequential digital circuits, this project will develop an ultralow power true single-phase clocked (TSPC) flip-flop using a novel 25-transistor design, expandable to 29 transistors with a reset function. By eliminating redundant charge and discharge cycles,...

Optimize the Choice of Counteragent Based on the Application of the COSO Internal Control Model

E Y Selezneva, S Y Rakutko, O S Temchenko
The financial security of trading companies depends on the management of their assets, liquidity and solvency. The authors in this article recommend the formation of an internal control system using the COSO’s international approach (The Committee of sponsoring organizations of the Treadway commission...

Factors Affecting User Clicks on Ads

Wenqi Li, Ziyang Xu
In recent years, e-commerce has become a new and popular industry, and the issue of click-through e-commerce advertising has received widespread attention. To increase product exposure and sales, more and more e-commerce companies are focusing on the issue of advertising. Displaying ads that are relevant...

Evaluation of Human Capital Development in Commerce

E R Sharko
The article considers the essence and significance of the assessment of human capital development in commercee. The author presents the basic concept of evaluation of the performance of commercial personnel of a commercial company, the calculations of indicators, as well as various scenarios of their...

Service Quality and Perceived Fairness Drive Trust and Local Tax Compliance in Eastern Indonesia

Aco Firsam Rizal, Abdul Rahman Kadir
This study investigates how institutional antecedents digital tax service quality and perceived fairness shape local tax compliance among Micro, Small and Medium Enterprises (MSMEs) through the mediating role of trust in local government. Within Indonesia’s decentralized, self-assessment regime, we theorize...

A Study on the Misleading Teenagers by Non-traditional

E- cigarette Marketing

Feng zhenhao, Zhu Yizhou, Xue Shenrui
In recent years, e-cigarettes, as a new form of smoking, have gradually spread among young people, and there are also cases of teenagers smoking e-cigarettes on campus. In this study, our group mainly studied how non-traditional marketing methods of e- cigarettes affect the cognitive judgment of some...
Proceedings Article

Study on the Development of Shopping Software in the Application of Computer Technology

Yanzhen Cao
Information network is the trend of development of modern society, computer technology is relatively mature led to the development of corresponding industries, shopping software development process fit people's mode of life. Beginning in 2010, shopping cart software has now become a theme software to...

Analysis of the Communication Effect of Mobile Internet Advertising

H. Yu, Y.F. Zhao
The data released by The Ministry of Industry and Information Technology shows that in the early 2014, the number of mobile Internet users has reached 838 million, while the proportion of mobile Internet advertising in the whole Chinese advertising market is only up to 1.5%. The poor effect of advertising...

The Citizenship of Plurisexuality in the International Society

Chengjie Pei
Due to the dual identity of “refugee” and “sexual minority”, the marginalized situation of bisexual asylum seekers is a superposition of all disadvantaged identities. They present a special and cumulative practical situation derived from both the identity of “sexual minority” and “plurisexuality”, facing...

SOP Training for Human Resource Development in Expeditions: A Systematic Literature Review

Finka Maureen Pinontoan
The rapid expansion of e-commerce and cross-border trade has intensified demands in the courier and expedition industry, highlighting the need for reliable workforce competence. This study investigates the role of Standard Operating Procedure (SOP) training as a strategic mechanism for human capital...

Marketing Strategies in Times of Crisis Exploring More Digital Strategies in Luxury Industry

Rui Cheng, Jianyi Zhu, Xiuheng Zhu, Churui Zhang
With the outbreak of covid-19, digital marketing has become a turning point for the phenomenon of luxury offline activities being blocked. Marketers and consumers are paying more attention on this emerging marketing approach from traditional mass. In order to understand how luxury goods continue to use...

Analysis of China’s E-commerce Delivery Time and Forecast of Future E-commerce Industry Trends

Qichen Jin
The rapid development of the logistics industry promotes the growth of e-commerce. With the increasing improvement of people’s living standards, the requirements for e-commerce have gradually increased. Customers are paying more and more attention to delivery time. This paper wants to analyze the main...

The Analysis of the Factors Affecting the Fluctuation of Stock Prices of Coca-cola and Pepsi

Jing Jin
Based on the recent stock price fluctuations of Coca-Cola and Pepsi, this paper analyzes the factors that affect the stock price fluctuations of Coca-Cola and Pepsi. The paper’s research method is to come to a conclusion through data review and analysis. The research object is the stock prices of Pepsi...

The Impact of the Epidemic on E-commerce Industry

Yantong Chen, Mingli Hou, Yimin Lou, Yue Zhao
Under the condition that the COVID-19 spread all over the world, the economy is affected negatively. The government published some policies to pretend people from the virus. At the same time, global commerce is affected. In this condition, e-commerce met its opportunity and risk. This paper contains...

Research of Theoretical and Methodological Approaches to the System of Lean Manufacturing

S N Glagolev, S M Bukhonova, E D Chikina
This paper deals with the historical development of the lean manufacturing system in Russia, the United States and Japan. The modern significance of this direction is shown. It is given the authors’ opinions on the necessity to improve the entire manufacturing system, search for new knowledge, thoughts,...
Proceedings Article

Design of High Gain 1x2 Microstrip Patch Antenna With Slot-Loaded Structure For 70 Ghz Band Mmwave Appliactions

Sk. Mahaboob Subani, A. Sowjanya, K. Joshna, G. Vishnu Vardhan, K. Deepika
This work provides the design and analysis of a 1x2 slot-loaded array antenna operating in the 70GHz millimeter-wave(mm Wave)band, aimed at high frequency wireless communication applications. The two radiating parts that make up the suggested antenna have slots positioned carefully to improve radiation...
Proceedings Article

Research of e-Learning Platform based on Open Source Framework

Na Zhang, Jia Wang
The gradual development of Java EE architecture promotes the research and development of e-Learning platform. The research status and future development trend of e-Learning platform are analyzed, and the NEO Framework is proposed. NEO Framework based on Java EE architecture, many open source frameworks...

Development of Professional Skills of Students–Philologists (In the Context of “Extensive Reading”)

E A Karpuhina, N V Barahanova, L A Yakovleva
The article is devoted to the study of one of the aspects, focused on teaching of the English language. The aspect is “Extensive reading”, which is a discipline, taught at universities in Russia. The authors of the article look into the essence of the discipline and define its integrated nature, expressed...

Correlation of the Image of the World and Individual-Psychological Features of Adolescents

E I Shuleva
The author presents the results of an empirical study of individual psychological characteristics and image of the world of adolescents. The study used the following methods: multi-Factor personality questionnaire 14PF (Sixteen Personaflity Factor Questionnaire, 14pf) Cattell (teen version), projective...

Specific Features of Japanese Economy

S N Sokolov, E A Kuznetsova, E A Rzhepka
The article covers the specifics of social and economic relations of Japan that is one of the leading world economies. The deficit of material and financial resources made Japan develop competitive export-oriented economy by using its main advantage, namely the highly qualified resources. The article...

Transformation of Fan Culture Under the Influence of Social Media

Bolin Jia, Jiaying Li, Jingkun Ma
Nowadays, fandom and fan culture have step into the eyes of the public gradually. Many people are curious about how this subculture carries weight to society. In this article, we mainly focus on discussing two problems. The first is how the development of social media and technology influences fandom....

The Analysis of Google’s Monopoly in The Search Engine Industry

Mengjie Si, Zhuo Si, Yuxin Ye
The main purpose of this paper is to discuss whether Google has a monopoly in the search engine industry and whether it will maintain a monopoly in the future. Firstly, using the five-force model to analyse the industry where Google is located explain Google’s position in the industry. Then through the...
Proceedings Article

Finite element analysis of working mechanism for full hydraulic backhoe loader

Xiaohuo Li, Qingdi Chi, Yongcheng Mu, Tianyu Yao
In order to study the stress and strain characteristics of working mechanism for a full hydraulic backhoe loader, a 3D entity model of the working mechanism was established by Pro/E, by importing the 3D model into ANSYS, the finite element model of organ was built by the interface of Pro/E, and three...

From Likes to Purchases: The Role of Social Media Marketing in Boosting Consumer Engagement with Green E-Commerce

Andi Safitri Hafida
In today’s digital era, social media marketing has become one of the most effective tools for businesses to enhance consumer engagement. This study aims to analyze the role of social media marketing in driving consumer engagement with green e-commerce and how interactions on social media platforms influence...

How the Age Impact WOMEN’S Rating on Clothing Based on WOMEN’S Clothing E-Commerce Review

Siqi Li, Ziwen Wang
The research focuses on the increasing need in mature women’s clothing when they shop online. Clothing has both psychological and social meanings for consumers, therefore, our research attempt to find multidimensional aspects of consumers’ perceptions and evaluations through reviews, and accordingly...

Study on Multi-dimensional Transformations in C-E Translation of The Three Word Primer from the Perspective of Eco-translatology

Xiuying Lu, Yuqi Zhang
Zhao Yanchun’s The Three Word Primer is distinguished by its linguistic fidelity to the original text, its three-word grid, even-rhyming style, easily understood and informative commentary. Using the multi-dimensional transformations of eco-translatology, we find that the translator has successfully...

Legal Guarantees for Local Self-Government in Today’s Russia

N V Vinnik, E V Kolesnikov
This paper analyzes the legal guarantees for local self-government in Russia as well as specific proposals made to tacked the related issues. The Russian Federation is currently trying to create a new and efficient model of public administration. Local self-government is an integral power of public authority....
Proceedings Article

Analysis of Shipborne Helicopter’s Guidance Error in Anti-Ship Missile Over-the-horizon Attack

Jianguo Wang, Keming Yao, E Qun, Xinlong Wan, JinZhu Meng
The over-the-horizon(oth) attack of anti-ship missile guided by helicopter is a common style in the attack of surface ship’s missile. This paper does a research on the helicopter guiding error, and a proper method based on error transfer principle is proposed. Taking the unilateralism relative location...

Research on the Social Problems Caused by Meituan and the Feasibility of Adjusting the Business Model

Xiaoyu Ge
Recently, Meituan is trapped in political and social disapproval. As a dominant character among e-commerce platforms, its future development affects the direction of the whole industry. Accordingly, the purpose of this research is to investigate the threats and opportunities that political constrains...
Proceedings Article

The Orbit Design and Control Strategy of The Soft Landing of Chang 'e 3

Yan Yao, Yingbing Fan, Xiaocheng Gao
In this paper, we solve the problem of the orbit design and control strategy of the soft landing of Chang’e 3,Use the Hermite interpolation method and the Parabolic interpolation method to analyze each stage of the process.By using the interpolation method in numerical analysis, which based on the theory...

Web Celebrity Economy under the Background of E-commerce Live Streaming with Goods Marketing Model

Take Tiktok as an example

Xin Liu, Kexin Zhang
Under the background of the gradual development of the web celebrity economy, the mode of live streaming with goods provides great convenience for people’s lives. Both businesses and consumers make profits in the e-commerce industry. In recent years, live streaming on the TikTok platform has achieved...

Research on the Marketing Strategy of Pinduoduo—Based on the STP and 4Ps Methods

Jingshen Kuang
Pinduoduo is hailed as a marketing miracle. As an emerging giant in the e-commerce industry, Pinduoduo has excellent marketing strategy and marketing mix. Therefore, this paper mainly studies the success of Pinduoduo in the context of new e-commerce. This research focuses on STP and 4Ps theories and...
Proceedings Article

Intelligent Portable Ventilation System Using RNN-Based Predictive Modeling

N. Khadar Bashai, K. Manikandan, E. Aravindraj, H. Arunkumar, S. Gowtham
This paper presents the design and implementation of a portable ventilation system with variable pressure per minute, leveraging artificial intelligence for precise respiratory support. The system incorporates sensors such as pressure sensors, flow sensors, and a pulse oximeter (MAX30100) to monitor...