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22440 articles

A Study on Starbucks’ Promotion Strategies in the Chinese Market from 1999 to 2009

Xiaoxue Liu, Jiatong Li, Cristy Jiayi Lin
In this paper, we investigated how Starbucks promotes its brand and product when it enters the Chinese market. Integrated marketing communication involves promoting brands and products through various marketing, public relations, and advertising strategies. This report gives an overview of how Starbucks...

An Insight into How Companies’ Structures are Influenced by Domestic Environments

Jingchun Zhang, Jingbo Zhang, Qijia Zhou, Anqi Li
This study aimed to understand how domestic environments influence companies’ structures. A descriptive research design was adopted to analyse the difference in the business model between Whole Foods Market and Fresh Hema. The research was conducted from offline functions, data management, customer analytics,...

The Need of New Curriculum Policy to Develop Students’ Self-Efficacy

Nanda Octavia
The Indonesian education system regulates only two credits systems for English class in tertiary education level. Yarsi University manages the two credits to equip students with basic-English, academic skills, and job-hunting skills into extra-curricular classes. The biggest concern is to train students...

Research on Optimization of Delivery Vehicle Pathways Considering Carbon Emissions and Soft Time Windows

Xun Zhang, Cunhua Qian
Aiming to reduce the total cost of logistics distribution, this paper constructs a mathematical model for multi-vehicle route optimization with time window constraints. The objective is to minimize the comprehensive total cost, which includes fixed vehicle costs, transportation costs, carbon emission...
Proceedings Article

The Research on the Construction of Public Hospitals Performance Evaluation Index System

Shoupeng Liu
[Purpose] Constructing a scientific and reasonable performance evaluation index system for the public hospital and providing a representative, objective, operable evaluation tool, which is helpful to guide them return to the position of the public welfare and sociality. [Methods] Using the expert contrast...
Proceedings Article

Research on Relationship of British Pound Exchange Rate and the COVID-19 Pandemic Situation Based on Correlation Analysis by Excel

Shike Cheng
While there are some existing literatures exploring the relationship between the pandemic of COVID-19 and the currency market, there is few research explicitly studied how the epidemic affects the exchange rate of British pounds. This study uses quantitative research method to examine whether the trends...

The influence of the Xiongnu and Han dynasty’ rule over the Western Regions on the formation of the Silk Road

Ruiqi Tu
In this paper, I mainly discuss how the rule of Xiongnu and Han to the Western Regions influence the development of the Silk Road. The problem has been solved from three different part, political influence, commercial influence, and social influence. In the end I conclude that the differences between...

The Influence of Ethical Leadership and Work Meaningfulness on Performance: Reviewing Work Engagement as a Mediator

Jeffrey Ivan Vincent, Riani Rachmawati
Employee evaluation of managers will provide an assessment of ethical leadership styles because employees work closely with their superiors so that they know the behavior and performance of leaders. The level of work involvement possessed by individuals in a job is an important aspect that affects the...

Study on Environmental Tax Burden and Development Countermeasures of Livestock Breeding Industry

Xiuling Wu
Since January 1, 2008, environmental tax has been formally implemented in China. Livestock and poultry farming is a small profit industry. Some enterprises are even at a loss. The levy of environmental taxes increases the cost of farming enterprises. The aquaculture industry is facing difficulties in...
Conference Abstract

P71 The Interrelationship Between the Alteration of Arterial Markers and Left Ventricular Diastolic Dysfunction in Metabolic Syndrome Subjects

Svetlana Solovjova, Ligita Ryliskyte, Jelena Celutkiene, Jolita Badariene, Aleksandras Laucevicius
Pages: S115 - S115
We aimed to determine how the alteration of arterial stiffness (AS) affects the dynamics of left ventricular (LV) diastolic dysfunction (DD) in metabolic syndrome (MetS) subjects during longitudinal observation (3.8 ± 0.6 years). Methods: A follow-up study was carried out in 573 (53.4 ± 5.8 years, 211...

From Galleries to Virtual Reality: Tracing the Evolution of Art Curation Practices

Kong Lan
This paper unravels the transformative journey of art curation practices from the silent, intimate spaces of traditional galleries to the immersive and interactive realms of virtual reality (VR). It highlights the pivotal role of technological innovation and creative experimentation in expanding the...

The Relationship between War Reparations and Fiscal Transformation: Historical Lessons from Germany and Late Qing China

Xingyu Li
From the late nineteenth to the early twentieth century, defeat-induced reparations escalated fiscal imbalance into a crisis of sovereignty and governance, subjecting Germany and the Qing dynasty to, respectively, acute and chronic external pressures. Employing comparative history and documentary analysis,...

How Japan Respond to Population Aging in the Labor Market

Xiaoye Chen
Japan had experienced a period of aging for several decades, and the negative growth rate of the population brought the issue of labor shortage and economic decline. The government and departments put the efforts into forming and improving policies, aiming to find valid methods to eliminate the negative...

The Effect of Green Label, Perceived Quality, and Brand Image on Purchase Intention of Tissue Plenty in Jakarta

Nofilia Faulina Perlambang, Eko Harry Susanto
The development of the paper industry has decreased as a result of widespread issues of climate change, global warming, deforestation, narrowing forest land and the transfer of paper use to digital. On the other hand, companies are required to continue producing in order to survive, develop and generate...

Research on the Digital Transformation of the Coffee Industry

A Case Study of Luckin Coffee

Wei Wang, Zhengya Lin
Digitalization is transforming every aspect of our life, and reshapes the ecology of doing businesses. Although some well-known enterprises feel the impact and are pressurized to transform digitally, many others take the initiative and actively embrace digital transformation. How to make the coffee industry...

Brain’s Computation on Near-death Experience and Dream

Qihua Chen
When big data are widely used in all walks of life, obsolete numerous information is processed by high-speed operation of the computer system: data collection, data cleaning, data mining, data presentation; thus, seemingly disorganized data rapidly become logical and interconnected. Numerous results...

The Logic and Strategy of Large Models Empowering Power Grids to Promote Management Through Cases

Jiayun Shi, Lei Xu, Chengyan Huang, Xiaoyun Zha, Jin Liu
With the rapid development of artificial intelligence technology, large models are increasingly widely applied in all walks of life. As an important component of the country’s key infrastructure, power grid enterprises are confronted with multiple challenges such as improving operational efficiency and...

Establishing Advocate Synergy in the Indonesian Criminal Justice System to Actualize Community Justice

Nurani Ajeng Tri Utami, Rahadi Wasi Bintoro, Dwi Hapsari Retnaningrum, Sanyoto, Budiyono
The purpose of the research to understand how to establish the synergy of advocates in the criminal justice system in Indonesia and challenges faced by advocates in their professional lives responding to legal developments in Indonesia. Normative juridical research methodology using statutory, conceptual,...
Proceedings Article

Study on the Current Situation and Development of English Interpretation Teaching in College

Ni Bo
With the comprehensive and all-round development of economy in China, foreign economic and cultural exchanges have become increasingly frequent. Nowadays, countries all over the world are getting closer when globalization and integration become dominant main stream. English as an international language...

The Presentation of Self on Online Social Network Platforms from the Perspective of Dramaturgical Theory

Taking WeChat Moments and Anonymous Question Platform “Tape” as Examples

Yantong Jin, Yaqin Tian, Hongjie Wu
The purpose of this study is to illustrate the underlying relation between Erving Goffman’s dramaturgical theory and people’s self-presentation on online social networking platforms. Erving Goffman suggested that people “perform” in accordance with their social environment and desirable image in social...

Implementation of the Pamong System in Teaching Tolerance at SD Ibu Pawiyatan Taman Siswa Yogyakarta

Sisca Rahmadonna, Syuantiningsih Syuantiningsih, Sungkono Sungkono
This research is a qualitative study aimed at exploring how tolerance education is instilled at SD Ibu Pawiyatan Taman Siswa, Yogyakarta. A qualitative case study method was employed to address this question and to formulate a tolerance education model that could be potentially applied in other schools....
Proceedings Article

Impact of Comfort-Oriented Technological Development on Environmental Sustainability: A Review of Technology-Induced Delays

Siddharth Sharma, Aryaman Barua, Neelam Baghel
The production of comfort-driven technologies in the 21st century has hindered environmental solutions. Comfort oriented technology does provide a temporary solution and innovations; however, in the modern 21st century, the number of these technologies has become outnumbered and uses huge amounts of...

The Marketing Dilemmas and Strategic Breakthroughs of Trendy Toy IP: Challenges of Creative Bottlenecks and Audience Change - a Case Study of Pop Mart

Chenxi Lyu
With the vigorous development of the trendy toy market, while it has significantly attracted new consumers, it also faces the dilemma of losing old customers. How to address the challenges of creative bottlenecks and audience change in the trendy toy industry has become a major problem. Based on the...

Performance Evaluation and Countermeasure Study of University Technology Transfer in Middle China

Qinghui Wang
As the significant main part of scientific research in China, university has abundant scientific and technological resources. How to transform scientific research achievements into practical productive forces, deal with the contradiction between market demand and university scientific research achievement,...

Research on the Strategies How Enterprises Deal with the Internet Rumors in the New Media Era

Jincheng Gao
As the new media era arrival, new media such as blog, Weibo, WeChat and QQ provide convenient and fast access to information for the people, and also has become a hotbed for the breeding and rapid spread of rumors in cyberspace. Based on the analysis of the characteristics of Internet rumors in the new...

The Effect of Company Characteristics on The Capital Structure of Property and Real Estate Company from 2017 to 2021

Ruviqa Putri Soleha, Erni Masdupi
This research aims to examine how company traits affect the capital structure of real estate and property firms. It employs a quantitative research approach. The study’s demographic consists of property and real estate companies listed on the Indonesia Stock Exchange (IDX), and a purposive sampling technique...

Cross-Cultural Adaptation of Chinese Female Undergraduates Studying Abroad

Simin Yao
This qualitative study aims to investigate the cross-cultural adaptation of Chinese female students and the role of academic, psychological, cultural, and interpersonal factors in this adaptation. The semi-structured interview method was employed in this study and five Chinese female undergraduates who...

A Brief Analysis of the Moral Education in the Comprehensive Chinese Course for Foreign Students

Yining Li, Xinjun Fu
In recent years, the number of overseas students studying in China is increasing, and the trend is increasing year by year. However, due to their different living habits, learning styles and other aspects, it is difficult for some overseas students to integrate into China’s modern society, and there...

The Idea of Requiring Mediation Outside of Court in Realizing Simple Principles, Fast and Low Cost

Mustakim Mustakim, Mas Subagyo Eko Prasetyo, Alma Rifana Salsabila
It is mandatory for judges, parties, or their attorneys to mediate cases in court according to Supreme Court of the Republic of Indonesia Regulation (PERMA RI) Number 1 of 2016 about Mediation Procedures in Court. The reality that court-based mediation is not operating at peak efficiency. Furthermore,...
Proceedings Article

A Survey of Multicast in Software-Defined Networking

Weidong Gu, Xinchang Zhang, Bin Gong, Lu Wang
Multicast is an important communication way, which addresses how to distribute the data from one or many sources to a group of destination computers simultaneously. Recently emerging software-defined networking (SDN) separates the network control plane from the data forwarding plane with the promise...
Proceedings Article

Innovation Research on Red Culture Industry of Jiangxi Province Based on Tourism Cluster Industries

Yingwei Su, Xiaoyan Pan
Objective: This research aims to help explore the theoretical and practical development of Red Tourism Industry in Jiangxi Province, to further improve Red Cultural Industry’s cluster degree and make full use of its cluster effect, to strengthen the self-innovation advantages of Red Culture Industry,...

On the Problems and Countermeasures of the Educational Function of University Museums

Shiying Xia, Mingyuan Ning
This paper studies how to make university museums give full play to the educational function of colleges and universities. This paper takes the Metrology Museum of China Jiliang University as an example, studies the current situation and development direction of a number of Chinese university museums,...
Proceedings Article

Enhancing Animal repellent system using AI and Deep Learning

U. Kasthuri, P. Priyadharshini, R. Dhanush, P. S. Kavin Kumar, G. Madhu Nandha, M. D. Riyaz
The goal is to design a real-time animal incursion detection system based on the YOLOv5-based model to promote wildlife monitoring using image data and accurately detect animal presence. This technique utilizes deep learning along with YOLOv5 architecture known mostly for its efficient performance in...

Effectiveness of Islamic Boarding School Website for Quality Service Improvement to Achieve or Support SDG’s

Ananda Dea Kusuma, Daffa Risq Mudhoffar, Lailatul Fitriyah
This study was conducted with the main aim of knowing how effective the use of the website available by the Santri Islamic boarding school Baitul Makmur. With this research, researchers can understand what are the ad- vantages and disadvantages of the website owned by the Baitul Makmur Islamic Boarding...

Sustainable Entrepreneurship and Innovation in the Assam Silk Industry: A Pathway to Environmental Preservation and Rural Empowerment

Manisha Bhattacharya, Dhrishit Goswami
Sustainable entrepreneurship marks a paradigm shift in how business and environmental priorities intersect where profitability aligns with ecological balance and social responsibility. In this framework, innovation means more than new technology; it represents the integration of eco-friendly methods,...

An Analysis of the Application Strategy of Artificial Intelligence Technology in Elementary School English Teaching

Di Wang
In the context of the rise of artificial intelligence, how to realize the deep integration of artificial intelligence technology and subject teaching is a topic of concern for many teaching workers and front-line teachers at present. The application of artificial intelligence technology to elementary...

Exploration on the Reform of Accounting Courses for Non-accounting Majors in Economics and Management

Xingyuan Huang, Yangyang Si
With the rapid development of China's economy, more and more undergraduate colleges and universities of economics and management have regarded accounting as a compulsory course. However, for non-accounting students, the purpose of their study is obviously not for accounting, and although it is for the...

Study on the Way to Cultivate the Eco-citizen, Facing Difficulties and How to Break through

Jian Gao, Weiyue Xu
In the process of national ecological civilization development, as the main body of the construction of ecological civilization, ecological citizens are the precondition for the establishment and normal operation of the institutional system. The cultivation of ecological citizens is the driving force...

Analysis on the Evaluation System of Emergency Response Ability to Public Health Emergencies

Xuhe Xie, Huiting Li
The outbreak of the new crown virus in early 2020 has had a huge impact on our people’s livelihood and economy, while also posing severe challenges and tests to our country’s emergency response system for public health emergencies. How to deal with such incidents and minimize their scope of influence...

Students' Cross-cultural Awareness Cultivation in English Teaching based on Computer Multimedia Technology

Li-li Wan, Qiang Wei, Yan Liu
English learning is not only to learn language knowledge such as grammar, pronunciation, and oral English. In order to improve English quality and English communication ability, students have to learn and understand English culture and history. Study English language countries culture, lifestyle, ideas...

The Research on The Ideological and Political Work of Ideology in The New Media Era Guided by Marx

Yu He
In today's era, the rapid development of new media in the ideological field of the growing influence of the rich in the dissemination of information at the same time, but also changed people's reading habits. The new media bring convenience, which can bring the audience to some dragons and fishes jumbled...

The Role of Negative Transfer in the Arabic Language Acquisition of Indonesian Learners

Mohamad Yusuf Ahmad Hasyim
This study emerges from observing persistent challenges faced by Indonesian learners of Arabic, mainly due to negative transfer from their native languages. In many educational settings in Indonesia, learners struggle with linguistic and cultural aspects of Arabic that differ significantly from their...

An Investigation of College English Teachers Mediation in Classroom: From Perspective of Teachers and Students

Yushuang Zhu
Based on Feuerstein’s Theory of Mediation, this paper, by means of questionnaire and interview, investigates the Chinese English teachers’ views of the importance of each aspect of mediation and their assessment of how often they think they carry out each of these functions in their actual classroom...
Proceedings Article

Design of geological hazard monitoring system

Guoshao Chen, Zhongsheng Wang
Geological hazards such as landslides, debris flow and so on are not stable in the Qinling Mountains range. It is necessary to forecast the geological disaster, how to collect the data and transfer the data to the data center in real time. This paper introduces the design of integrated geological hazard...

Research on How to Optimize Marxism Modernization under the View of Green Development

Hui Wang
With the development of Chinese society, China's economy is also growing fast. Industrialization development has reached an unprecedented level. With the rapid economic growth, numerous ecological problems also occur. The industry makes progress, but the living environment suffers destruction. This does...
Proceedings Article

Analysis on News Media with “Positive Energy”How the News Media Reported the “Positive Energy” in Current Environment

Yan Zhang, Ligang Liu
This paper is mainly involved in the interpretation of the “Positive Energy” under the sight of Journalism and Communication. And then ,this essay provide numerous methods to deal with the problems of “Positive Energy”for medias via Sociological Methods. Finally, the innovation of this paper is that...

A Research into the Reform of College English Teaching Based on Cultivating "Critical Thinking Skills"

Qinning Wu
The teaching reform is being carried out in colleges and universities all over the country. As a basic course, college English has also been reformed under the new situation. However, how to improve students' critical thinking skills has is still unsolved. This article intends to explore the necessity...

The Influence of Work Environment and Job Stress on Employee Performance through Job Satisfaction at the Inspectorate Office Gowa District

Yusrin Annisa, Siti Haerani, Annidar Eka Saputri
The Inspectorate Office of Gowa District is the target of this research, which seeks to understand how factors like work environment and job stress affect performance as measured by job satisfaction. The methodology of this investigation is quantitative. All seventy-one individuals employed by the Gowa...

The Attention Economy as a High-speed Game: Traffic Capture through Entertainment Event Marketing on Short Video Platforms

Ruihan Yang
In an era marked by information explosion and rapid advances in internet technologies, the attention economy has emerged as a dominant paradigm, with attention becoming a critical resource in the new digital economy. Short video platforms, driven by personalized recommendation algorithms and interactive...

Discussion On the Inheritance and Development of Traditional Culture in Interior Design

Xiaoling Zhu
In the modern context, interior design has inevitably become a part of social culture. How to deal with the relationship between interior design and traditional culture, Confucianism, Taoism, Buddhism and other main ideas in traditional culture and its application in interior design are worthy of our...