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20384 articles
Proceedings Article
How do Guochao Cities Use Social Media to Build Urban Brand-Case Studies of Hangzhou and Luoyang
Yitian Wang
In recent years, young Chinese consumers have a surge of interest in domestic brands and products that integrate Chinese traditional style and culture. On the surface, it is a consumption choice, but behind the consumption behavior is also a specific expression of cultural confidence. The spread of “Guochao”...
Proceedings Article
How the Age Impact WOMEN’S Rating on Clothing Based on WOMEN’S Clothing E-Commerce Review
Siqi Li, Ziwen Wang
The research focuses on the increasing need in mature women’s clothing when they shop online. Clothing has both psychological and social meanings for consumers, therefore, our research attempt to find multidimensional aspects of consumers’ perceptions and evaluations through reviews, and accordingly...
Proceedings Article
The Implementation of Pictured Story in Expressive Language Competence of Students Group B BA Aisyiyah Ngalas 1 Klaten
Sri Lestari, Sri Slamet
Language plays an important role in human life in general, and in communication in particular. Bromley explained that speaking ability is an expression of words. There are receptive (understood and accepted) and expressive (concrete) expressions. Children who speak includes in the category of Expressive...
Proceedings Article
The Analysis of Digital Finance and Digital Inclusive Finance
Discussion on Impact, Problems and Suggestions
Wenge Zuo
In recent years, digital finance has developed very rapidly. With the development of social economy, the society should strengthen the understanding of Inclusive Finance and further promote the practice of modern Inclusive Finance. The development of traditional inclusive finance faces the problems of...
Proceedings Article
Study on the Realization Dilemma and Guarantee System of Workers’ Right to Rest from the Perspective of “996” Working System
Zedong Ding, Yihao Sun, Xiaoyue Zhang, Xiwen Zhang
This study is used to research the unreasonable working system “996”, which work at 9 a.m., get off at 9 p.m., rest for 1 hour (or less) at noon and evening, work more than 10 hours in total, and work 6 days a week, as this work system generally appears in China’s labor market. This work system is illegal...
Proceedings Article
Research on Marketing Strategy of Short Video based on the Rapid Development of Internet Era -- Taking TikTok as an Example
Xinyue Zhang
Based on the rapid development of society, the pace of people’s lives is getting faster and faster. Furthermore, it creates much fragmented time each day—for example, every day on the way to work or school. There may be 20 to 30 minutes of travel time, and if this time is not enough to accomplish something,...
Proceedings Article
Psychological and Pedagogical Methods for Development of Assertive Behavior in High School Students
L V Mamedova, Yu V Kobazova, I J Shakhmalova
Studies into how the younger generation grows up and develops as part of the society are increasingly relevant today. The society influences human beings and their mental conditioning; it defines the point of origin for tracking the changes at this or that developmental stage. Therefore, assertive behavior,...
Proceedings Article
Multi-object Tracking In The Overlapping Area Based on Optical Flows
Ningning Wang, Mingli Luo, Xiaohui Luo
For the question of incorrect target tracking when a dynamic occlusion occurred between two or more objects within a surveillance video, this paper raises use the optical flow to track pedestrians in partial occlusion and interaction area.We based single target locating and tracking model on the optical...
Proceedings Article
Application of SVM Based on Improved Grid Search in Quantitative Analysis of CO2 Gas
Jian Qu, Hongyan Chen, Wenzhen Liu, Bing Zhang, Zhibin Li
According to the difficult in selecting parameter of SVM when modeling on the gas quantitative analysis,and existing methods need long time,SVM optimized by improved grid search method was proposed to built an infrared spectrum quantitative analysis of gas.According to this method,the spectrum data of...
Proceedings Article
Research on the Construction of Digital Sports Campus in Colleges
Leilei Tian, Cunjun Xie
The concept of digital sports is defined by using the literature method and the field investigation method. The present situation of the digital sports campus construction is as follows: 1. The digitalization of the physical and mental fitness of the teachers and students in the university; 2. The digitalization...
Proceedings Article
Colored Flour Plasticine Media as a Means of Early Childhood Creativity Development
Sofiah, Sri Katoningsih
Early age is often referred to as the golden age (golden period), where children begin to experience rapid growth and development. Children begin to experience growth in height, weight gain, development of thought patterns, and development of creativity. Teachers must be able to use learning methods...
Proceedings Article
Epic of Mahabharata in Kuntowijoyo’s Novels: Aesthetic Response Analysis
Inung Setyami, Faruk Faruk
This study aims to describe and reveal the meaning of the Epic Mahabharata in Kuntowijoyo's novels in terms of Wolfgang Iser's Aesthetic Response theory. The study of Iser's aesthetic response is basically centered on the process of interpreting the text produced through communication...
Proceedings Article
Value Investment Under the Effect of COVID-19
WenLan Fan, TingGuan Wu, Qing Deng
The impact that COVID-19 brought to the global economy has not yet been eliminated, especially for the retailing industry. At this new stage, we apply the value investing method to analyze investment opportunities in the post-epidemic era. [1] This research will use cases from three companies: PepsiCo,...
Proceedings Article
Object Tracking by Corrected Background-Weighted Histogram Mean Shift with Sum of Gradient Mode
Yu Yang, Yongxing Jia, Chuanzhen Rong, Lijuan Wang, Yuan Wang, Ying Zhu, Zhenjun Yue
With a focus on complex environments, the present paper describes a new algorithm in scale changed object tracking through color feature. Mean shift (MS) iterative procedure is the best color-based algorithm to find the location of an object. The algorithm performance is not acceptable once tracking...
Proceedings Article
Frame Alignment Strategies of Brand Globalization from the Perspective of Social Movement Theory
Jing Huang
Drawing from social movement theory in sociology, this article provides a linkage between brand frame alignment strategies and the resonance gaining of global brands in different social and cultural contexts. Based on the literature review and discussion, the author proposes a conceptual brand communicative...
Proceedings Article
How to Improve the Valuation of DCF Model - a Closer Examination on the Depreciation Rate
Chenxia Du
Along with the Capital Asset Pricing Model (CAPM), the Discounted Cash Flow Model (DCF) has been widely applied to estimate the common equity of a company. Despite the simplicity of DCF, this valuation model also bears criticism regarding the uncertainty of the estimations and restrictive assumptions...
Proceedings Article
The Use of Gijougo-Type Mimesis in Mangadouga Youtube Channel フェルミ漫画大学
Ina I. Pratita, Parastuti Parastuti, Rusmiyati Rusmiyati
Technological developments cause manga not only in print but also in digital form (デジタル漫画) and in the form of videos which are often called mangadouga (漫画動画). The development of manga can indirectly trigger manga to be more widely known and attract interest in learning Japanese. Manga as a cultural reflection...
Proceedings Article
Research on Virtual Simulation Technology in Environmental Design Major Course
Yue Yuan
The discipline structure of environmental design is relatively complex, with comprehensive, practical, artistic, scientific and technological characteristics. In the major of environmental design, various technologies such as immersion, interaction and experience can be applied in the practice of environmental...
Series: Advances in Engineering Research
Proceedings Article
Anti-blocked Composite Material of MgSO4×7H2O - KAl(SO4)2×12H2O for Thermal Energy Storage
M. Zheng, J. L. Shi, Z. Yang
The preparation and characterization of anti - blocked composite material consisting of MgSO4·7H2O and KAl(SO4)2·12H2O for thermal energy storage are reported in the present article. The preparation is performed by co-melting method by adding CaCO3 as the anti-blocking agent. The thermal properties of...
Proceedings Article
The Distribution Inefficiency of Medical Resources in China: A Literature Review
Hu Haojin
Contemporarily, the distribution inefficiency of medical resources in China is a dramatical issues puzzling the Chinese government. In this paper, the issue will be reviewed detailly with corresponding suggestions in terms of handling the problems. Specifically, the progress in last decade of such issue...
Proceedings Article
Development and analysis of 11-year MODIS forest fire datasets across the Heilongjiang Province of northeastern China
Ou Deng, Guofeng Sun, Quanyi Huang, Yiqiu Li
Forest fires are a recurrent environmental and economic emergency worldwide. To date, fire activity and its impact were addressed by most international projects. In this study, we processed MCD45A1, MOD13Q1, and in-situ monitoring history fire records for mapping and validating burn scars covering the...
Proceedings Article
Policy Selection and Evaluation for Higher Education of China, Based on Entropy Weight Method
Shuyu Shang, Runzhi Tian, Zhen Tian
The construction of higher education is the focus of China’s future development. This paper is intended to provide advice on higher education policy in China. Along with this general objective, this study methodology use entropy weight model. We divided education policy making into 4 stages and 18 subdivision...
Series: Advances in Engineering Research
Proceedings Article
An Improved GM (1,1) Model on Initial Value and Its Application on Power Load Forecasting
Shuangchen Li, Tiantian Wang
When Calculating the parameter c of differential equations,traditional GM(1,1) model considers only the of 1-AGO,the oldest history data ,resulting loss of new information to some extent.This paper gives a new way to calculate the initial value.The new model firstly establishes the function of residual...
Series: Advances in Engineering Research
Proceedings Article
Study On The Economic and Environmental Impact Of The Polluting Industry Transfer
Ying Zhang, Jingyi Xiong, Li Zhang
At the beginning of the 21st century, the trend of provincial industrial transfer became more evident. The transfer of industry will have a degree of impact on the economy and environment of the transfer-in-land and transfer-out-land. This paper uses the data of 10 polluting industries and 30 provinces...
Proceedings Article
The Impact of Return Freight Insurance on Retailer’s Choice of Refund Guarantee in the Presence of Private Brand
Taofeng YE, Xiuyuan PEI
Based on the introduction of private brands by retailers, this paper studies the effect of return compensation on retailer’s optimal pricing. The results show that: (1) consumer return cost is lower than retailer return cost: low return compensation makes retailers give up providing refund guarantee...
Proceedings Article
Diversity-Based Learning Strategies in Short Story Text Materials in High School
Sinta Tri Noviana, Miftakhul Huda, Andi Haris Prabawa
The objectives of this study were (1) to apply diversity-based learning strategies in short story text material at Muhammadiyah 2 Surakarta Senior High School; (2) increasing students’ understanding of the application of diversity-based learning strategies; and (3) exploring students’ responses to the...
Proceedings Article
The Effect of Combining both Internal and External Cooling Methods on Cyclist, S Performance in Hot and Humid Conditions
Xiao Min Cai, Hao Wu
Research purposes: in the experiment of simulated high temperature and high humidity environment, by using four methods of precooling (oral ice slurry + ice vest, vest, oral ice slurry control), compare the four methods of precooling under high temperature and high humidity environment impact on the...
Series: Advances in Engineering Research
Proceedings Article
Effect of Dipping Basalt Fiber on Mechanical Properties of Concrete
Dingce Huang, Qiu Xiong, Zhiwei Xing
A new dipping basalt fiber reinforced concrete (DBF-RC) was developed in this study. The surface of fiber was modified by dipping into epoxy resin. The mix of DBF was first researched on cement mortar, and then on concrete. The workability and mechanical properties of cementitious materials were investigated....
Series: Advances in Engineering Research
Proceedings Article
Analysis of Oxygen - enriched Combustion Characteristics of Corn Stalk Mixed with Coal Gangue
Chang-Zhong Song, Jiang-Hui Wen, Xin-Ying Shi, Shen Xin Liu Kun
The combustion characteristics of corn stalk and coal gangue mixture (1:4, 2:3, 3:2,4:1) were studied by thermogravimetric analysis. By the data analysis to obtain its combustion characteristics peak fire index, index volatile, flammable index, comprehensive characteristic index and other characteristic...
Proceedings Article
The Endless Sunday: The Effects of Extended Lockdown on Adolescents Mental Health
Maria Ekarista, Austin Christopher Wibowo, Skolastika Lawar Evelin, Stefanie Felicia Luke Purwanto, Molly Francesca, Paula Tjatoerwidya Anggarina
After nearly 18 months of a pandemic and lockdown used to combat this pandemic, it begs the question of why has the pandemic not ended yet and how is this extended lockdown affecting people. This paper aims to understand the effect of conspiracy theories on the continuous extension of the COVID-19 lockdown...
Proceedings Article
Research on Factors Affecting Brand Image Strategies of Agricultural Science and Technology Enterprises
Jie Xu, Xing Li
Through literature analysis, factors affecting corporate brand image strategy were divided into two categories: dynamic capabilities and market orientation in order to explore the impact and effect of different factors on the implementation of corporate brand image strategies. Taking the quantitative...
Proceedings Article
Implementation of Instilling the Value of Honesty in Indonesian Elementary School Students: A Literature Review
Sidiq Nugroho Wicaksono, Muhamad Taufik Hidayat
The purpose of this study was to present and describe multiple efforts to foster the value of honesty in elementary school students. This study was a literature review. The authors used data collection documentation through Google Schoolar. Data were analysed by using the interactive approach, which...
Proceedings Article
Decisions of green product development and pricing for a dual channel supply chain
Jianhua Wang, Xianfeng Huang, Ting Cao, Yue Liu
This paper focuses on the decisions of the green product development and sell pricing in a supply chain which has an offline channel and an online channel simultaneously. Considering some important customer's attributes, such as channel loyalty, price sensitivity and green preference, the optimal green...
Proceedings Article
Flexible Hybrid Stereo Matching
Jingzhou Huang, Changyu Diao
We present a hybrid stereo matching algorithm, which decomposes the stereo matching process into a number of subtasks and deals with them using different methods. Our algorithm consists of three components: 1) segment the reference image into regions and regard each region as the basic task unit; 2)...
Proceedings Article
Research on the Quantization Error Introduced by IEC61850-9-1/2 in Digital Electric Power Metering System
Yi Tang, Binji Wang, Bo Jiang
In digital electric power metering system, the sampled values of currents and voltages are transferred according to IEC61850-9-1/2 protocol. Quantization error will be introduced because the transferred data bit is limited. The quantization error introduced by IEC61850-9-1/2 is researched. The mathematical...
Proceedings Article
Impact of covid 19 pandemic on Learning at tarumanagara University in even semester 2019/2020
Cyntia Aprilyanti, Florencia Fora Santoso, Jolie Felicia, Agustinus Purna Irawan
The purpose of this review is to find out whether 1) the actions taken by Tarumanagara University responded to the impact of the Covid-19 pandemic in the even semester 2019/2020 2) The system applied by Tarumanagara University to carry out the learning process in the middle of the even semester 1029/2020...
Proceedings Article
Code Mixing on News Accounts Catch Me Up! on Twitter in News Text Learning
Shella Gita Cahyani, Agus Budi Wahyudi, Markhamah, Atiqa Sabardila
Code mixing occurs in speech events because two or more languages are used simultaneously. This study aims to describe the form of code mixing in the news account Catch Me Up! on Twitter @catchmeupid and to explore the relevance of the news account as a learning media for news texts. The research method...
Proceedings Article
Implementation Of SPBE Policy Through the Klampid New Generation (KNG) Application in Gunungsari Village
Amina Sari, Gading Gamaputra, Bernanda Anggita Davina Azzara, Nike Handayani, Intan Khusnatul Ibad, Jihan Likaila Erdawati, Yuyun Eka Kartika Sari
The Surabaya City Dispendukcapil is collaborating with local officials to implement SPBE through the Klampid New Generation (KNG) application to make population administration services easy and efficient. However, this application still faces obstacles, including: 1) lack of socialization from the kelurahan...
Proceedings Article
Collective Memory of the Great Patriotic War: Millennial Generation Effects
Nadezhda Opletina, Maria Kunyaeva
The paper analyzes the generational issues related to the collective memory on the events of the Great Patriotic War among the generation of 18 to 20 years old Russians. It is shown that due to the information exchange globalization, the opening of new communication channels and sources of information,...
Series: Advances in Engineering Research
Proceedings Article
In Situ SERS Detection of Ferbam on Spinach Surfaces
Chunrong Wang, Jinhui Zhao, Shan Wang, Guoqiang Wu, Xianzai Yan, Yanping Hong
In this study an in situ surface enhanced Raman spectroscopic (SERS) method was developed to rapidly and sensitively detect Ferbam on spinach leave surfaces directly without extracting them out. Ferbam was used to contaminate the surfaces of spinach leaves. Then branched gold nanoparticles (GNPs) colloids...
Series: Advances in Engineering Research
Proceedings Article
The Polycarboxylate-based Superplasticizers Modified with thickening agents: the performance and Influece on Cement Hydration
Jing Feng, Jiaxiang Li, Liang Chen, Pengxiang Li, Zaiqin Wang
The application of effective superplasticizer is helpful to improve the working performance and durability of concrete. In our work, several high performance polycarboxylate-based superplasticizers were prepared by modifying the commercial products with two types of thickening agents. Their dispersion...
Proceedings Article
Optimization for Coal Heavy Haul Transportation Assembly Scheme Problem Using Genetic Algorithm
Xuesong Han, Zhenghong Gu
This paper presents a Coal Heavy Haul Transportation Assembly Scheme Problem (CHASP), in which the time consuming functions, assembly number constraints and assembly weight constraints etc are considered. The time consuming costs consist of residence time and disassembly time. The disassembly time functions...
Series: Advances in Engineering Research
Proceedings Article
Effects of Wetland Plants on Nitrification and Denitrification Intensity in Sediment
Chenfeng He, Hualin Wang, Zhengda Duan, Zhongyu Wang, Huayong Zhang
By comparing the nitrification and denitrification intensity in sediments of different aquatic plant populations in Balihe Lake wetland, the main factors influencing sediment nitrification and denitrification intensity under different water depths as well as different aquatic plant populations were discussed....
Series: Advances in Engineering Research
Proceedings Article
The pollution level of PHC in open waters of Jiaozhou Bay
Dongfang Yang, Xiancheng Qu, Danfeng Yang, Yu Chen, Yinjiang Zhang
This paper analyzed the content, distribution, source and background level of PHC in Jiaozhou Bay based on investigation data in April, July and October 1986. Results showed that the PHC contents in surface waters ranged from 0.005-0.122 mg L-1, and were meeting Grade I/II (0.05 mg L-1) and Grade III...
Series: Advances in Engineering Research
Proceedings Article
Study on Screening of Vegetable Varieties with Low Accumulation of Rare Earth Cerium and its Accumulation Characteristics
Lu You, Lihang An, Wu Zhou, Minchao Liu
In this study, 17 kinds of vegetables were selected to make a contrast test ina nutrient solution cultured under the condition of 50 mg/L Ce pollution. Lactuca Sativa L., a low enrichment and normal growth, was selected by soil experiment to analyze the accumulation of Ce and its physiological and biochemical...
Proceedings Article
The Potential Benefits of Jamu Kunyit Asam for COVID-19
Lusiana Dameria, Ni Putu Kurnia Dewi, Vania Griselda Cudivia
With the COVID-19 virus in the world that does not subside, scientists are competing to create various medicines that can be used to treat people who are infected with the virus. Even now, the vaccines distributed by the government have not shown significant results. However, until now, no medicine can...
Series: Advances in Engineering Research
Proceedings Article
Study on preparing single–component flow–type EP underfill adhesive
Huilu Li, Hongli Wei, Kangchen Shao, Ting Zhang
With EP(epoxy resin) as matrix resin, DCA(dicyandiamide) as curing agent and modified imidazole as curing accelerator, and adding fillers and other additives, a single–component flow–type EP underfill adhesive was prepared. The curing temperature was determined by testing gelation time and characterizing...
Proceedings Article
IOT Based Smart Pet Feeding System Using ESP 32
B. Vishnu Priya, Ragham Jitesh, Ilindra Krishna Lekha, Ekabathini Chanchu Suresh
As in order to automate pet feeding, this project describes the design and execution of an ESP32 board-based IoT-based smart feeder. The system includes a load cell with a HX711 amplifier module to precisely measure food quantities up to 1 kg, a motor that uses servos (SG90 type) for food accuracy delivery,...
Proceedings Article
Implementation of Result of the ‘Kader Surabaya Hebat’ (KSH Program) in Citizens Association 05, Balongsari Urban Village, Tandes District, Surabaya City
Meghananda Wibisono, Noviyanti, Dinda Dwi Rita Aisyah, Sintya Deswinta Maharani, Muhammad Dzira Naufal, Siti Anjani
Kader Surabaya Hebat is a cadre that helps the Surabaya City Government solve social and health problems. Surabaya Hebat cadres in RW 05, Balongsari Village, Tandes Subdistrict, Surabaya City, there are several problems, namely the lack of assistance from medical personnel, the lack of recommendations...
Proceedings Article
The Gearbox Fault Diagnosis Based on Wavelet Transform
Jinyu Wang, Dejian Kong, Shi Dong, Chao Wang
The main gearbox is an important driving force for a pump. It needs to carry out regular monitoring. In this paper, it measures the vibration acceleration signal of a pumping unit’s main gearbox, names them 1# and 2#. After comparing the time course curve and spectral of the two main gearbox, it has...