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554 articles
Series: Advances in Engineering Research
Proceedings Article
Digitalization of Tourism Villages: Social Media as a Tourism Promotion Strategy in Tinalah Tourism Village, Kulon Progo Regency
Kevin Arya Pranaja, Muhammad Akbar Nugraha Sabarna, Dimas Prahmana, Satria Iman Prasetyo
This study aims to determine the communication strategy of Tinalah Tourism Village in promoting digital-based tourist destinations through social media. This research takes a case study in Dewi Tinalah Tourism Village as a digital tourism village that uses social media as a means of promoting tourism...
Proceedings Article
Cyberspace and Hiperreality in the Novel of Kerumunan Terakhir by Okky Madasari
Wiyatmi Wiyatmi, Esti Swatikasari, Dwi Budiyanto
Social media is currently one of the most important communication media in the interaction between individuals and groups. By sending messages through social media, such as WhatsApp group or Facebook group with two hundred or more members, at the same time an information can be received by a group of...
Series: Advances in Engineering Research
Proceedings Article
Social Media as Communication for Natural Disasters: Analysis of Social Media for Disaster Management in Bantul Regency
Ishak Abidin, Muhammad Nur Kurniawan, Reyga Pramudita, Satria Iman Prasetyo
This study aims to describe the process of communicating natural disasters through social media belonging to the Disaster Management Agency (BPBD) of Bantul Regency. The choice of research location was based on the high disaster risk index in Bantul Regency against natural disasters. Taking into account...
Series: Advances in Engineering Research
Proceedings Article
Research on the Influencing Factors of Cost Management of EPC Old Neighborhood Renovation Project Based on DEMATEL-AISM Approach
Xue Xue, Dongmei Feng
At present, China is actively promoting the old neighborhood renovation project, and the introduction of EPC mode has significantly improved the efficiency of project execution. However, general contractors face higher risks under this model, so it is particularly important to strengthen project cost...
Proceedings Article
Corporate Social Responsibility of Four-and-Five Star Hotels in the Vietnamese Northern Economic Triangle
Quang Long To, Phuong Mai Nguyen, Thi-Minh-Ngoc Luu, Ta Huy Hung, Duc-Vinh-Quang Nguyen
Research purpose:
This paper aims to investigate corporate social responsibility (CSR) activities that are being implemented in four-and-five-star hotels in the Vietnamese “northern economic triangle”.
Research motivation:
Facing the challenges for sustainable development,...
Proceedings Article
Comparative Analysis of Facebook and Instagram as Web Promotion Tools
Vanessa Gaffar, Heny Hendrayati, M Harish Ferdiansyah Ifandha
Online industry is increasingly promising in line with the rapid development of technology in Indonesia. Brodo is one of the footwear brands in Indonesia using online media Facebook and Instagram as its web promotion tools. Both of the social media used have a high number of followers. The purpose of...
Proceedings Article
Double Output of Language and Mind —Empirical Research and Analysis on Postgradu-ates’ In-Class English Oral Debate
Hui Zhi, Shudong Sun
In-class English oral debate is to intro-duce the form of debate competition into English listening and speaking class, with its goal to enhance learners’ English out-put quality, motivate their critical think-ing and comprehensive qualities. Based on analysis on unique characteristics of the postgraduates...
Proceedings Article
The Impacts of Online Comments and Bandwagon Effect on the Perceived Credibility of the Information in Social Commerce: The Moderating Role of Perceived Acceptance
Choon Ling Kwek, Bi Lei, Lai Yan Leong, Michelle John A/P John Saggayam, Ying Xue Peh
Social commerce is growing and gaining popularity among Generation Y due to the advancement of technology, in which it creates a new marketplace for sellers and buyers. It allows an individual to browse, compare and purchase the products on social media sites such as Facebook, Twitter and Instagram....
Proceedings Article
Corporate Video Development: DAE Consultancy & Services
T. Zalizam T. Muda, Mohd. Nizam Saad, Siti Nor Hamidah Hidayah Abd. Jalil
This article reports on the development of a corporate video for DAE Consultancy and Services. The video was produced to promote and spread the existence of the company and their services. In today’s era of rapid and developing technological advancement, corporate video is one of the platforms for companies...
Proceedings Article
From Sentiment to Sales: A Study of Brand Storytelling Strategies in Celebration Day Campaigns through Digital Communication
Anitha Nallasivam, K. Ramya, C. Selvaraj
In today’s experience-driven market, brands increasingly rely on emotional storytelling to connect with consumers, especially during celebration days such as Mother’s Day, Father’s Day, Valentine’s Day, and Women’s Day. These special occasions present a unique opportunity for brands to craft compelling...
Proceedings Article
An Automated Tool for Parsing of Social Media Feeds of the Suspect for the Ease of Investigation
M. Rekha, K. Neela, P. Reethu, G. B. Rajeshwari, U. S. Yadhu Krishna, Sangeeth S. Kumar
Social media platforms like Facebook, WhatsApp, Twitter, Instagram, and Telegram contain a lot of unstructured data, which include posts, comments, images, videos, text, likes, dislikes, Friend Lists, and so on. Parsing this data is crucial for understanding user behavior, sentiment analysis, and information...
Proceedings Article
Network Society, Fake News, and a Hazard in the Post-Truth Era The Case of WhatsApp and Facebook’s Restriction by Indonesian Government in May 2019
Vera V. Syamsi
Network society has provided bigger opportunity for people to get connected globally and gain a lot of advantages in many aspects of life, such as education, business, etc. However, with the rise of post truth era, marked by huge prevalence and dissemination of fake news, what was once considered as...
Proceedings Article
Use of Social Media to Support Marketing of MSME Cagcag Weaving During Covid-19 Pandemic
Agus Maman Abadi, Ni Putu Sinta Yanti, Putri Julia
Covid-19 pandemic has affected Indonesian in economic. This effect is not only felt by large industries, but also by MSMEs (Micro, Small and Medium-size Enterprises) users in Indonesia, one of them is Cagcag weaving MSMEs located in Kebon Padangan Village, Pupuan District, Tabanan Regency, Bali. During...
Proceedings Article
Impact of Social Media on Public Health Awareness
Manisha, Arpit Jangid, Lakshay Mathur, Mahak Jethwani, Bhavani Shankar
In recent years, social media has emerged as a powerful tool for influencing public opinion and driving change across various sectors, including public health, sustainability, and environmental awareness. This paper explores the role of social media in promoting these crucial areas, highlighting its...
Proceedings Article
Research on the Internal Mechanism of Self-Disclosure Intention in Social Media: Based on the Perspective of Observational Learning
Yang Qian, Diao Yajing, Liang Yao, Ge Shilun
With the rapid developments of various online social media, more and more users like to post their lives and work on social media, and the disclosure of self-information on social media has attracted widespread attention from scholars. Whether it is foreign Facebook, YouTube, or domestic WeChat and Weibo,...
Proceedings Article
The Effect of Knowledge Sharing and Entrepreneurial Leadership on Batik Business Performance in Madura During the Pandemic Era
Uci Yuliati, Budi Eko Soetjipto, Sudarmiatin Sudarmiatin, Sopiah Sopiah
This study investigated the effect of knowledge sharing and entrepreneurial leadership on business performance, the characteristics of Batik Small and Medium Enterprises (SMEs) and its workers during the pandemic of Coronavirus era. The sum of respondents is 136 Small and Medium Enterprises (SMEs). Data...
Proceedings Article
Approaching Citizens by City Microblogs: Cases from China
Lijun Zhou
Advanced internet information technology enables a revolution for people's daily lives. Apart from social network sites, such as Facebook, microblogs have become the second inevitable and significant communication platform all over the world. Common people, celebrities, firms and governmental agencies...
Proceedings Article
Evaluating the Dissemination Impact of Social Networks based on an Entropy and Analytic Hierarchy Process Hybrid Model
Qin Wang, Zisheng Liu, Xiaoli Wang, Jian Xue
Nowadays, social networks greatly affect people's daily life. However, the need to evaluate the dissemination impact of social networks based on multiple criteria has become a necessity. In this paper, the authors construct an evaluation index system, develop an entropy and Analytic Hierarchy Process...
Proceedings Article
Digitalization of Madura Tourism Branding in the New Normal
Bani Eka Dartiningsih, Mas’amah, Surokim
The COVID-19 pandemic had a negative impact on the tourism sector which had to experience a decline in income. During the COVID-19 pandemic. One of the areas affected was Madura. Madura Island has enormous tourism potential, because in addition to having natural aesthetics it also has cultural diversity...
Proceedings Article
Psychological Safety as Determinants of the Belief in Dangerous Online Communities Mediated by General and Online Social Anxiety
Jon-Chao Hong, Chin-Hao Hsu, Kai-Hsin Tai
This study explores the antecedents and outcomes of individual perceived safety in life. After factoring out beliefs and social anxiety, Facebook use was selected as a predictor for related psychological symptoms. A confirmatory factor analysis was applied to 230 email validated samples. Structural equation...
Proceedings Article
Surfing the Hoaxes Wave Fabrication During the Pandemic Period in Indonesia
Cosmas Gatot Haryono, Kirana Ratu Sekar Kedaton, Hadassah Elisha Karsten
The hoax has evolved into a formidable foe in the fight against the Covid-19 pandemic that is sweeping the globe. Indonesia is no different. Hoaxes not only cause public distrust but also jeopardize important government strategies to combat the disease threat currently sweeping the world. The goal of...
Proceedings Article
Online Social Support Communication of Breastfeeding Mothers on Facebook Group
Wichitra Yasya, Hardinsyah, Pudji Muljono, Kudang Boro Seminar
Improving maternal and child health is one of the Sustainable Development Goals to be achieved. Breastfeeding is a natural and sustainable strategy to achieving that goal. One factor proven to have a positive effect on breastfeeding behaviour is the optimization of social support. In the age of social...
Proceedings Article
Challenges Faced by Technology Companies: A summarize of risk and mitigation methods
Yihao Yang
Companies involved in AI, such as Google, Microsoft, Amazon, Apple, IBM, Tesla, NVIDIA, Facebook, Intel, and Alibaba, faced a couple of risks during their operation, as referred by their annual reports for the year 2023. Of all the risks mentioned by more than one company, including collectibility risk,...
Series: Advances in Engineering Research
Proceedings Article
Study on the Preparation and Influence Factors of Wood Assembled Adhesive in Normal Pressure
Qing Xiang, Xiaoyue Liu, Chao Zhu, Liming Dong
To solve the problem of the strong adhesive in normal temperature and pressure, a new wood assembled adhe-sive based on water-based polymer - isocyanate adhesive (API) is developed. The effect of prescription com-position, viscosity, solid content and cross-link agent content were studied by laser particle...
Proceedings Article
An Exploratory Study of Social Game by Flow Theory and Social Network Theory
Chun-Hsiung Huang, Mu-Chiun Hsu, Huan-Ming Chuang
Facebook triggered a popular trend in Taiwan because it changed users’ Internet social cognition. Before this, the Internet users interact with others only by search engines, online advertising, e-mails or blogs. Network users are fully immersed in Facebook social network as in a real interpersonal network...
Proceedings Article
The Role of Quantitative Risk Analysis in M&A: A Case Study of Facebook’s Acquisition of WhatsApp
Lan Jiang
Mergers and acquisitions (M&A) are pivotal strategies for expanding market reach, enhancing technological capabilities, and gaining competitive advantages. However, the process involves significant risks that can impact the value of the deal and the organizations involved. This essay explores the...
Proceedings Article
Digital Communication Strategies and the Use of Transmedia Narrative of the “Always Potterfanáticos” Community
Willy Andrés Sotelo Alegría, Laura Escobar Goicochea
The present research aims to analyze the impact of digital communication strategies of the Harry Potter fan group through transmedia in 2023 in a Facebook fan group. This franchise is one of the most successful entertainment stories. Its eight books have been adapted on the big screen and won the affection...
Proceedings Article
Changes in Meaning of Terms on BNPN Social Media Poster in the Post-Covid-19 Period
Morphosemantic Studies
Purwanti Purwanti, Ian Wahyuni, Eka Pratiwi Sudirman
This study focuses on the form and the meaning of words used in posters uploaded to a Facebook account by BNPB (National Disaster Management Authority) during the COVID-19 pandemic. The poster is a means of communication to present information, suggestion, or ideas in such a way that it attracts people...
Proceedings Article
Detecting Fileless Malware Attacks Through Windows Registry Analysis: A Cybersecurity Case Study
Anuja Chincholkar, Pallavi Shejwal, Anal Salshingikar, Smita Gumaste
The fileless malware has become a very elusive cyber threat, which uses genuine parts of the operating system to perform malicious functions directly in the memory without leaving the slightest trace in the form of a file. Such attacks are frequently not detected by traditional malware detection mechanisms...
Proceedings Article
From Hashtags to Movements: The Role of social media in Political Mobilization
K. Balaji, P. Seshagiri Rao
Social media has emerged as a powerful tool for political mobilization, transforming isolated expressions of dissent into organized global movements. This study investigates how platforms such as Twitter, Facebook, and Instagram have evolved from mere communication channels into dynamic instruments of...
Series: Advances in Engineering Research
Proceedings Article
A Platinum Resistance Bridge Thermometer
Ximin Liu
A platinum resistance bridge thermometer is introduced. It implements linear temperature measurement in -200~850 degrees with a bridge circuit. It consists of bridge circuit, multi-channel switches, amplifier, AD574, display, COM port, precision power supply, 89C51 etc. After the analysis of bridge circuit...
Proceedings Article
Competencies Needed for Social Media Managers
Yan Cao, Ali. A. Poorani
With the quantum leap of the popularity of the social media, contemporary organizations are stepping into utilizing the communication tool such as Facebook, Twitter, Linkedin, Pinterest, Yelp, TripAdvisor etc. to promote their products. Besides that, social media also serves as a shepherd in driving...
Proceedings Article
Artificial Intelligence in Translation Education: a Combination of Google Translate and Grammarly for Students’ Accurate Translation Products
Rudi Hartono
Artificial intelligence (AI) in language education is so great that it can become essential in learning and teaching languages, especially foreign languages, and mastering listening, speaking, reading, and writing skills. Likewise, in translating from Indonesian to English, AI products in machine translation...
Proceedings Article
The Differences of Emphasis Among Teachers, Students and Parents Concerning School Climate
Rahmania Utari, Mada Sutapa
This paper is based on the research which is conducted at Gunungkidul regency, Indonesia. The final objective of this research is to create web-based school climate measurement instrument. This research uses design and development method which was the com
Proceedings Article
Influence Of Servicescape, Customer Satisfaction, WOM, and Social Media to Consumer Loyalty (study case bali beach)
Syafrizal Helmi Situmorang
Indonesia have blessed with many beautiful natural scenery. This beautiful gift of nature must be kept to the best possible so that it can be enjoyed by many peopleand become a source of local income. The purpose of this study was to determine the influence of Servicescape, Customer satisfaction, Word...
Proceedings Article
Educational Background on Product Knowledge: Antecedents Consumer Based Brand Equity
The Undergraduate Student Perspective
Kurniawati, Irlan Bundi Setiawan
The objective of the empirical study is to analyze antecedents from consumer-based brand equity. The data collection method used was a questionnaire with a purposive sampling technique to 317 undergraduate students who had experience consuming fast-food restaurant products. They had the frequency of...
Proceedings Article
Emotions and Video Sharing Behavior on Facebook of Young Generation
Tien Minh DINH, Thi Hue Linh LE, Ngoc Lan Huong NGUYEN
Research purpose:
This paper aims at exploring the influence of emotions on the video-sharing behavior on Facebook of the young generation in a developing country.
Research motivation:
Video is much more attractive than text on the Facebook platform and the young people are likely to watch and share...
Proceedings Article
Convergent Media, Content of Diversity and Contemporary Consumers
Riris Loisa, G. Genep Sukendro, M. Gafar Yoedtadi
Convergence in the news media today characterized by replication of its partial content into online multi-platforms. This article aims to find the main online convergence platforms of news media and the considerations in selecting those platforms. Since diversity is a major issue in multi-cultural Indonesia,...
Proceedings Article
Explainable Self-Attentive Transformer Model for Bangla Mental Health Disorder Detection
Abu Saim Hossen Hridoy, Nazmus Sakib Shohan, Md. Shaharia Alif, Nurul Mursalin Ag Mahin, Md. Ayon Mia
Detecting mental health expressions in Bangla social media text remains a critical challenge, particularly in a rapidly digitalizing society where users increasingly express emotions and psychological distress online. We used the B-MHD (Bangla Mental Health Disorder Text) dataset, a manually annotated...
Proceedings Article
Utilization of the Internet as Media for Marketing SMEs Products
Sony Hendra Permana, Edmira Rivani, Eka Budiyanti
One of the main problems faced by Small and Medium Enterprises (SMEs) is the problem of marketing. However in the current era of the Industrial Revolution 4.0, marketing should not be a problem anymore. SMEs can utilize the internet to solve their marketing problem. This paper aims to describe how to...
Proceedings Article
The Application of Indonesian Spelling and Standard Vocabulary on Facebook: Case Study on the National Political Store
Winda Azmi, Ermanto Ermanto, Harris Effendi Thahar
This study was aim to determine the accuracy and inaccuracy of the use of Indonesian spelling and standard vocabulary in facebook posting Elviana one of the national political figures. The data in this research were written words, words, phrases, clauses, and sentences, both Indonesian, regional, and...
Proceedings Article
Social Media and Product Branding for MSMEs Actors
Ido Prijana Hadi
Micro, Small, and Medium Enterprises (MSMEs) in Indonesia thrive and provide hope for small businesses. They are starting from the culinary business, fashion, education, automotive, agribusiness, tour & travel, innovative products, internet technology, cosmetics/beauty, event-organizer, cleaning...
Proceedings Article
The Study of Factors Affecting the Vietnamese Consumer’s Intention to Write Referrals on Facebook
Thi Thanh Mai NGUYEN, Hoang Minh DOAN, Hong Hoa PHAM
Referrals on social networks, especially on Facebook, have a great impact on consumers, businesses and communities. Many fake referrals are now spreading on Facebook causing many damages. Thus, it is important to identify the internal factors of each individual, especially those related to personal awarenesss...
Proceedings Article
The Effect of Social Media Marketing on Purchase Intention (Evidence from Indonesia)
Sutopoh Kusumo, Agus Rahayu, Lili Adi Wibowo, Heny Hendrayati
The use of social media today in the marketing world is superior to other advertising media. Some social media that are often used, such as WhatsApp, Facebook, Twitter, blogs, websites, and others, are used dynamically from year to year. Social media can increase consumer knowledge and can increase the...
Proceedings Article
Increasing Vocational Education Decisions Through Social Media, and Price Reduction Through Brand Trusts
Tezar Arianto, Sri Mulyono, I Putu Sugih Arta, Sabaruddin Chaniago, Nasib
The main objective of this research is to analyze the direct and indirect effects of social media and price reduction on vocational college decisions through brand trust. This research was conducted at the Polytechnic Unggul LP3M as a private college in the vocational field. The target population and...
Proceedings Article
Multimodality in Indomie Advertisement
Dewi Yulia Wati
Every product advertises with its own way involving the excellence and uniqueness of the product advantages over others which presents their intention to consumers. One of Indonesia's leading brands is Indomie, famous for instant noodle products with unique taste of Indonesian culinary in product variants....
Proceedings Article
Optimizing the Use of Polite Language in Responding to Sexual Harassment News on Social Media
R. Panji Hermoyo, Ali Nuke Affandy, Wahono
News of sexual harassment will always be commented on by netizens or internet residents who are usually called “warganet” either by using polite or rude language. The majority of netizens will comment on cases of sexual harassment with polite or rude language. The research aims to optimize using polite...
Proceedings Article
Coherence and Development of Students’ Self-Esteem Values in Scarlett’s Product Advertisement on Instagram
Clarita Loreyna Alfan, Markhamah, Atiqa Sabardilla, dan Agus Budi Wahyudi
The research aims to describe: (1) the coherence elements in Scarlett’s product advertisement on Facebook, (2) Self-esteem values in Scarlett’s product advertisement on Facebook, and (3) the development of students’ self-esteem in Scarlett’s product advertisement on Facebook. The research uses qualitative....
Proceedings Article
Analysis of the Role of Social Media on Sales of Used Clothing Online in Kupang City
Heni M. Sauw, Reisanty M. Djami, Ronald Renoat
This study aims to: 1) find out how the role of social media in selling used clothing online in the city of Kupang; 2) Knowing the factors that influence the sale of used clothing online in the Kupang city. Data was collected using the methods of observation, interviews, and documentation. This study...
Proceedings Article
Creative Marketing Strategies of Sembung Batik
Ririn Puspita Tutiasri, Syafrida Nurrachmi Febriyanti, Ahmad Fahri Huzain, Abizard Sakti Nugroho
Batik is one of the cultures that is owned by the Indonesian. Batik describes a story in a piece of cloth, about certain events and symbols that are referred to as patterns. Each region has its batik style as a characteristic and differentiator from the other regions. Basically, batik has the same technique,...