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Proceedings Article
Blockchain for the Future Development of the Pharmaceutical Industry
Renfei Gao, Xiao Yu, Zhirui Zhang
Blockchain is an emerging industry, and its applications are well established in product traceability, data circulation, supply chain management, judicial depository, government data sharing, and livelihood services. In China, blockchain technology has great value in the medical industry and influences...
Proceedings Article
Fast Growth of Keep (An Online Fitness APP) During COVID-19 Pandemic
Xupeng Lu
A global pandemic broke out in 2020. While the traditional business model has suffered a severe blow, some new business models have begun to appear on the stage of history, for example, Keep (An online fitness app) completed a rapid accumulation and conversion of user, and standed out among home-fitness...
Proceedings Article
Reports, Trends and Debates Upon Chinese Mainland Gender-stigmatized Issues
A Literature Review 2000-2020
Enming. Kang, Siying. Lu, Congge. Xu
In China, research mostly focuses on the stigmatized who are highly representative to a relatively less marginal or minor group in the society such as low-income rural migrant workers in cities. The perceptions of the stigma of diverse conditions are subjected to vague and personalized characteristics....
Proceedings Article
Live Streaming Commerce: A Review and Prospects
Yaoyuan Fu
2016 has been called “the first year of live streaming” in China, and since then the live streaming industry has seen a blowout growth. The mode of “webcast + e-commerce” is a breakthrough to the traditional e-commerce model, and it is also an important monetization path for webcast. Live streaming commerce...
Proceedings Article
Analyzing Factors of Users Click Behavior on Ads Based on Logistic Regression and Machine Learning
Sitong Zhou
With the development of digital marketing, e-commerce industry is gradually increasing the market share it occupies, so one of the most concerned things for e-commerce platform is the users’ behavior of clicking online advertising. High clicks indicates that users have greater possibilities to buy products....
Proceedings Article
Asset Allocation Strategy Based on Inflation Expectation Economic Cycle
Yifu Chen
Economy is periodically. In different period of economic, different kinds of asset (stock, bonds, commodities, gold) met different situation. How to divide and identify economic cycle [1,2] accurately that is very important to make an investment strategy and asset allocation [3]. The traditional way...
Proceedings Article
The Experience of Students Of State University Of Malang (Um) On The Sipejar Mobile Application Using The Usability Testing Method
Nur Eva, Farras Huwaidi Ar-Robbaniy, Henry Praherdhiono, Eka Pramono
The Covid-19 pandemic has made students of the State University of Malang (UM) learn using digital media. The mandatory digital media used is the SIPEJAR MOBILE learning application. State University of Malang (UM) is among the best universities in the implementation of online learning according to the...
Proceedings Article
Could Investment Portfolio Ameliorate the Investment Risk and Return Under Covid-19 in the US Pharmaceuticals Industry?
Fuqing He, Haojin Liang, Ziyao Yuan
To relieve the huge blow to the economy caused by the COVID-19 pandemic, this article is to verify that investment portfolio is an efficient method when investing in the US pharmaceuticals industry by utilizing daily stock prices of 4 out of the top 10 US pharmaceutical companies and treasury bill during...
Proceedings Article
From Four Dimension’s FoMO: A Phenomenological Study of the Role of Social Networking in New Students
Nadia Khairinia, Azam Kapindo Tarigan, Rafly Fauzi Chadrayana
In social networks, millions of people can share information about interests and especially share photos and videos, create blogs and send messages, and can build conversations in person. Researchers later linked addiction to social networking with Fear of Missing Out. This study aims to understand the...
Proceedings Article
Adaptive Driving Speed Guiding to Avoid Red Traffic Lights
Lushen Cai, Guobao Ning
This paper proposed an Adaptive Driving Speed Guiding (ADSG) concept, which can assist drivers to avoid red traffic lights and thus improve the driving efficiency. The functional workflow of ADSG is defined and a smartphone based system composition is designed. In order to figure out a legal, feasible...
Proceedings Article
Contrasting and Analyzing Machine and Human Translation: A Case Study on Red Sorghum
Manxin Lan, Linshan Zhao
The quality of machine translation is an important part in machine language competence. Currently, there are still many differences between machine translation and human translation. The quality of machine translation still could not reach the quality of human translation. We take a Chinese literary...
Proceedings Article
Why Luckin Coffee Survived After Its Scandal?
A SWOT Analysis with Starbucks as a Comparison
Zhaoyuan Gu, Boyang Qi, Yirui Zhao
Because the per capita consumption of coffee in China is far lower than that in western countries. The market potential is very large, and there is a market vacancy between high-end coffee brands and low-end coffee brands. Luckin Coffee decided to build a cost-effective intermediate coffee brand in China....
Proceedings Article
Design of a Wireless Sensor Network node based on STM32
Yu-jia SUN, Xiao-ming WANG, Fang-xiu JIA, Ji-yan YU
The characteristics and the design factors of wireless sensor network node are talked in this article. According to the design factors of wireless sensor network, this article will mainly point out the design of wireless sensor nodes based a Cortex-M3 Microcontroller STM32F103RE chip. And the wireless...
Proceedings Article
Business Model Comparison Between Spotify and NetEase Cloud Music
Yonghao Li, Qirui Zhang, Anna Rita Li, Jun Cheng
“With the development of technologies, the importance of music has been increased. Based on one of the researches about music, it pointed out that music somehow has the ability to release our pain, help release our stress or give us confidence. In one sentence, music has a powerful therapeutic effect...
Proceedings Article
Analysis of Tencent’s Successful Development Strategy
Junxiong Huang
Tencent has changed from a small company to an international company with billions of dollars in assets. This article further discusses Tencent’s overall development and Tencent’s business decisions by analyzing Tencent’s marketing strategy. This paper will further analyze Tencent’s strategies by referring...
Proceedings Article
The Effectiveness of DPRD Supervision in the Implementation of Revenue Budget in Selayar Islands Regency
Rismala Dewi, Abdul Rahman Kadir
The purpose of this study is to find out the process of implementing the DPRD’s supervisory function in the implementation of Regional Regulations (Regional Regulations) on the Regional Budget and the obstacles in implementing the DPRD’s supervisory function in implementing Regional Regulations (Regional...
Proceedings Article
Analysis of Internship Activities of Engineering Faculty Students in the Implementation of Independent Learning
Zulkifli Matondang, H. Sitompul, E. Daryanto, S. Januariyansah
The internship program is one of the activities in independent learning activities. The purpose of this article is to analyze the implementation of internship activities for FE Unimed students. Implementation of internships by involving appropriate partners in their field of expertise. The purpose of...
Proceedings Article
Actualization of the Confidence Phenomenon in the Hospitality Industry as a Tool to Increase the Economic Efficiency of the Enterprise
I V Barashok, L L Rudenko, A V Topchiy
The purpose of the research is to analyze the degree of guests’ confidence in the hotel enterprises services of Primorskiy Region and to develop recommendations for increasing confidence in their activities based on a strategic approach to the hotel business development. The reviews of staff and guests’...
Proceedings Article
The Study of the Impact of Alcohol Consumption on Wage Rate
Yichen Sun, Ruiqi Zhang
Driving by the incentive to help policymakers design more appropriate decisions and providing individuals with more accurate direction about consuming alcohol, this study explores the impact of alcohol consumption on people’s employment attainment. The wage rate use is a specific measure for employment...
Proceedings Article
The Impact of Covid 19 on the American Airlines Industry
Junrong Li
As one of the most impacted industries by COVID-19, the airline industry has experienced significant changes in the past one and a half years due to the outbreak and rapid spread of the coronavirus. The top 3 airline companies in America, which are Delta Airlines, United Airlines, and Southwest Airlines,...
Proceedings Article
Comparative Research of Video Compression Algorithm for Mobile Device
Yang Du, Jia Zhao, ShaSha Fan, Qiang Wang, Fei Guo
The current video transmission based on mobile devices become more and more frequent, in order to meet the requirements of real-time and sharpness, and constraint satisfaction network speed, the video is to be compressed by right compression algorithm before transmission. This paper first introduces...
Proceedings Article
Analysis on the Chinese Anxiety of Involution from Jiwa with the Background of Globalization
Ruixue Li
This article combines the recently broadcasted Chinese TV series “A love for Dilemma” and analyze the educational methods of different families and the educational concepts of the same family at different stages as the starting point, and the educational reforms of different countries as the starting...
Proceedings Article
Parallel Pixel Processing And Filtering Architectures For Image Processing In Verilog For Real-Time Applications
Sirasanagandla Bhavyesh, Akshay Kondru, Saliganti Yashwanth, K. Jamal, Kiran Mannem, M. Suneetha
Parallel Pixel Processing and Filtering Architectures for Image Processing in Verilog (PPPFA). The article discusses image processing using hardware acceleration with focus on the systems which process grayscale images independently of color images. The architecture for processing grayscale images applies...
Proceedings Article
International Trade Liberalization and Protectionism: A Review
Jingyao Fu
Trade liberalization and protectionism have different characteristics and functions. Under the background of the epidemic outbreak and economic crisis, the global economy is affected detrimentally. How to effectively speed up economic recovery and promote future economic development through international...
Proceedings Article
The Positive Impact of School Bullying Experience Under Social Support——Pro-social Behavior
Shuhan Lin
Although there has been much research highlighting the importance of social support for adolescents, there is less research related to the identity transition of victims of socially supported school violence in subsequent incidents of school bullying. By combining national and international studies,...
Proceedings Article
How Do Broca’s Aphasics Comprehend Chinese Passive BEI?
Yueyuan Li, Yuehan Wu, Xinhui Zhang, Zhuoyan Zhang
In recent years, there are many studies concentrating on the syntactic comprehensive ability of patients with Broca’s aphasia who are all native English speakers. Among them, the mechanism of how patients comprehend passive sentences is concerned by many researchers. Contrastively, there are few studies...
Proceedings Article
The Relationship Between Culture and Entrepreneurship
“Research of Coca-Cola’s development& strategy in Mainland China Market”
Haoyan Jin, Fengyi Ren, Hanqiu Zhong
This research is based on the situation of international trade. Since more and more transnational corporations expand businesses worldwide step by step, our research group are getting more and more interested in the situation of obstacles and drawbacks when transnational companies plan to enter a new...
Proceedings Article
Strategies and Implementation of English Homework Design for Senior Primary School Students under the Policy of “Double Reduction”
Lixia Li
Homework is an essential part of teaching, it plays an important role in helping students to consolidate knowledge, cultivate the ability, help teachers to test teaching, and extend the classroom. After the policy of “Double Reduction”, to design homework well is worthy of the attention of teachers and...
Proceedings Article
Risk Assessment Research of Enterprise BI Project Implementation Based on Fuzzy Comprehensive Assessment
XiaoLong Ma, LanJuan Liu
Business Intelligence(BI) systems can help enterprise to make intelligent decision, but in an increasingly complex business environment, the implementation of BI like ERP system is facing a huge problem, pressure and high risk. In response to the above features, the paper proposes a fuzzy comprehensive...
Proceedings Article
Ultra-Short-Term wind speed prediction using RBF Neural Network
Gao-cheng Cao, Dao-huo Huang
As a renewable and clean energy source, wind power is being widely utilized all over the world. The uncertainty of wind speed makes certain trouble for the development of wind power generation. In order to relieve the disadvantageous impact of wind speed intermittence on connected power system, this...
Proceedings Article
Appropriating English proficiency test format: A case study of Indonesian Aviation School
Isli Iriani Indiah Pane, Cecilia Cheong Yin Mei, Daniel Chow Ung T’chiang, Hesti Fibriasari, Tiara Sylvia, Yayang Naibaho, Idris Sadri
Proficiency in the English language holds utmost importance for students in aviation academies, serving as a fundamental element in ensuring efficient communication and safety across the worldwide aviation sector. Serving as the universal language in aviation, a strong command of English is vital for...
Proceedings Article
Analysis of China’s Takeaway Industry in the Context of the Epidemic
Aotian Tang
China’s food delivery market has grown rapidly over the past decade, growing more than 30-fold since 2011. Amid an overall decline in the restaurant industry due to the widespread coronavirus, the takeaway industry has continued to grow steadily, injecting new life and vitality into the market. Behind...
Proceedings Article
Project Finance to Consumer Choice: How Public Perceptions of Bank–Developer Tie-ins Shape Mortgage Intentions
Hasrul Hasrul, Abdul Rahman Kadir
Mortgage choices are often made under complexity and information asymmetry, where simple, credible cues can steer behaviour. This study examines how publicly visible bank–developer tie-ins, rooted in project-finance arrangements, shape mortgage intentions via three proximal perceptions: trust in the...
Proceedings Article
China’s Quest for Peaceful Development——Rethink Power and World Order
Zeen Li
Since the emergence of modern nation-state in Europe, the International Relations (IR) discipline was born out of relevant research on modern states. Further, IR is generally dominated by the Western perspective during its development. Western IR theory (IRT) based on western history and western philosophy,...
Proceedings Article
A Case Study on Kenyan Female Students’ High Post-Primary Drop-out Rate
Yuwei Bai
This essay looks at the topic of gender equality in education by focusing on Kenyan female high post-primary school drop-out rate. Through field research in Nairobi, Kenya, the author identified the main socioeconomic factors that constraints Kenyan females from continuing education. The factors are...
Proceedings Article
Working Together to Develop the Teachers by Innovative Technology
Guowei Chen, Zhiyi Du, Juqin Fan
The training of the new teachers is an important part of teaching resources work in military academies. Combined with Management Engineering and Equipment Economics Department over the years of training new teachers, summed up a new model of the facility training. It needs to pay attention to the “two...
Proceedings Article
Critical Thinking Disposition of Elementary School Teacher Education Students During and After The Covid-19 Pandemic
Sutarno Sutarno
The aim of this research is to describe the critical thinking disposition of Elementary School Teacher Education students at State University of Malang who use online learning (during Covid-19) and offline learning (post-Covid-19). The research objectives in detail are 1) to describe the critical thinking...
Proceedings Article
Research on Tax Preference of Ethnic Minority Areas in China Under the Background of Rural Revitalization
Jingmei Ren, Zhuo Cai, Qianning Sun, Wenbo Zhang
The contradiction between the ever-growing needs of the Chinese people for a better life and unbalanced and inadequate development is particularly acute in areas that are still underdeveloped in economic development at present. On the premise that China is still in the primary stage of socialism and...
Proceedings Article
Business Feasibility Study in Sharia Review of Silina Company Using Social Cost-Benefit Analysis
Fetriawati Fetriawati, Justan Riduan Siahaan, Hamzah Haz
This study aims to evaluate the business feasibility of Silina Co. as an environmentally friendly organic fertilizer business using the social cost-benefit analysis approach with a sharia perspective. The research method used is descriptive qualitative research using the Social cost-benefit analysis...
Proceedings Article
Language Politeness and Character Educational Values on the Literacy Module Text for Elementary School Students as a Part of AKSI Application Issued by the Ministry of Education and Culture
Winda Dwi Lestari, Yunus Sulistyono, Yakub Nasucha, Atiqa Sabardila
This study aims to (1) describe the politeness maxims contained in the literacy module of Elementary School (SD) students in the Indonesian Student Competency Assessment (AKSI) application issued by the Ministry of Education and Culture (Kemdikbud), (2) describe the value of character education that...
Proceedings Article
The Theory and Method of Organizational Effectiveness Evaluation
Yunfei Xu, Jian Zhao, Qifeng Fang, Han Wang, Dan Wang, Bingxin Zeng, Youzi Wang
Evaluation of organizational effectiveness is the key link and indispensable content of organizational management, which is of great significance to organizational development. In the aspect of theoretical research, the research on the operational effectiveness of organizations has a long history, but...
Proceedings Article
Thoughts on Dink’s family pension
Gao Dingding
The Dink family has been growing slowly since the 1980s in China, although it is not large, but with the first family members who chose Dink to get old, the ding family’s old-age problems have become more and more prominent, and have attracted the attention of scholars. In this paper, the research results...
Proceedings Article
Research on the Establishment of the Quality Evaluation Index System for Sports Information Network Service of Universities and Colleges in China
Yuan Zhang, Jiangmei Yang
The 21st century is the information age. The development of information technology has a huge influence on people’s social life, and more and more people get information through the Internet. As a part of universities and colleges, sports is faced with the problem that is how to promote informatization,...
Proceedings Article
Community-Based Integrated Child Protection Model for Intervention to Reduce Child Marriage Cases
Muhammad Azinar, Bertakalswa Hermawati, Puput Ediyarsari
Marriage between women and girls is a serious problem because it has a negative impact on both the mother and the child being born, including complications of pregnancy and childbirth, miscarriage, stillbirth, high fertility, morbidity, infant death, greater risk of stunting, thinness and underweight,...
Proceedings Article
Research on the Path of Legal Regulation of Securities Violations
Xuanhan Chen
Currently, capital market violations are frequent, causing serious losses to national interests, social public interests and investors’ legitimate rights and interests. In the face of violations, the limitations of “multi-headed governance” of regulators are obvious, and the phenomenon of “fragmentation”...
Proceedings Article
Comparative Analysis of the Main Features of the Professional Income Tax: Russian and Foreign Experience
V V Ponkratov, N N Bashkirova, E V Ryabova
The article highlights the issue on taxation of income gained by self-employment activity. This issue is frequently considered as a problem for many countries. Thus, study of successful practices of different developed countries may be useful for working out the national effective taxation system concerning...
Proceedings Article
An Improved D-S Evidence Theory based on Genetic Algorithm to VIP Intelligent Recognition and Recommendation System
Xiaoyin Xu, Lihong Ren, Yongsheng Ding
In this paper, we use GA to improve the D-S evidence theory, and apply the improved D-S evidence theory to VIP intelligent recognition and recommendation system. In the VIP intelligent recognition and recommendation system of clothes, there are three main evidences: body size, personal preferences, and...
Proceedings Article
Mediating Effect of Team Identification in Team Climate for Innovation
Y. He
As the main body of innovation, team identification of research fellows to the team will encourage innovation activities in practical work. Therefore, the mediating effect of team identification is being analyzed between the effect of transformational leadership, team justice, and team norms to team...
Proceedings Article
The Impact of Chinese Public Pension on Family Pension
Yi Zhang, Yue Yang
Based on the China Health and Retirement Longitudinal Study (CHARLS) survey data of 2015, this paper analyzes the impact of public pension on family support from the perspective of the urban-rural difference by applying fuzzy regression discontinuity design. Wherein, family support is divided into three...
Proceedings Article
Enhancing Healthcare with Fog Computing: Resource Optimization for Smart Patient Care
Chanchal Ahlawat, Jatin Sinha, Deeksha Bhardwaj, Vidushi Singh, Arindam Rawat
Fog computing is quickly becoming a game changer in healthcare by addressing some of the limitations of traditional cloud systems. Processes data locally, right at the network’s edge, which means it can reduce delays, better manage bandwidth, and improve how quickly healthcare systems can respond in...