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469 articles
Proceedings Article
The Environmental, Social, and Governance (ESG) In Malaysia SME: A Case Study of Vitrox
Luen Peng Tan, Kum Lung Choe, Yin Kuan Ng, Ka Fei Lai, Hooi Ching Khor
Despite the Malaysian government’s effort in educating businesses on the importance of ESG, there is still a lack of awareness among businesses regarding the vitality of ESG. A recent survey conducted by Alliance Bank reveals that 86% of the surveyed SMEs had no idea what ESG exactly was. Furthermore,...
Series: Advances in Engineering Research
Proceedings Article
A Combination of STATCOM and Distribution Transformer With Passivity-based Control for Reactive Power Compensation
Jinmu Lai, Xianggen Yin, Ertao Lei, Yu Chen
This paper studies static synchronous compensator (STATCOM) accessed in the system via intermediate taps on transformer high voltage wingdings. For Dyn11 type transformers, the proposed circuit configuration of DT-STATCOM is analyzed, and the function of reactive power compensation is verified. Then,...
Series: Advances in Engineering Research
Proceedings Article
Testing Technique and Materials Component of Green High Performance Concrete
Feng-De Zhang, Qing-Hui Lai, Zheng-Jun Wang
Ordinary concrete is four components, and the six components of green high performance concrete, more than the ordinary concrete admixture and high efficiency water reducing agent. The strength of green high performance concrete fast nondestructive testing is an important aspect of development of its...
Proceedings Article
A cooperative OA system based on SaaS supporting multi-tenant business process customization
Hua Huang, Yi-lai Zhang, Zaiwen Feng
The cooperative OA system is a subsystem of the ceramic cloud technology service integration platform, which is a multi-tenant application software based on SaaS. With the use of database accessing middleware and the technology of single sign-on (SSO) and role-based rights management, it integrates and...
Proceedings Article
Problems and countermeasures of the transformation of traditional industries based on tea industry
Ying Meng, Xiaoyan Lai
In this era of rapid subversion of the Internet, China's traditional enterprises are experiencing unprecedented transition pains. Based on the tea industry business models, analysis of tea industry's traditional business model, as well as new business models, and as a basis for further analysis of problems...
Proceedings Article
A Case Study of New Era Art Resort & Spa About Its Business Evolution and Coping Strategies with Covid-19
Tsai-Yu Lai, Li-Shiue Gau, Chung-Hsing Huang
This case study takes the “New Era Art Resort & Spa” as the study case. This research aims to explore the evolution of its business models and managerial strategies used when facing the business crisis caused by Covid-19. For research methods, this study adopts the case study method and inquiry research...
Proceedings Article
CBAM-Enhanced YOLOv8: An Attention-Based Approach for Tomato Disease Detection
Yuqi Lai
The severity of tomato foliar diseases greatly affects tomato yield and quality. The current method for identifying such diseases relies on manual inspection, which is time-consuming and error-prone. To address this issue, we developed an automatic and accurate detection model based on YOLOv8 integrated...
Series: Advances in Engineering Research
Proceedings Article
Design and Implementation of Remote Health Monitoring Sensor Network based on the Internet of Things
Zhou Lihua, Lai Qing
From the view of practical application, this paper designs the human body physiology information collection nodes, the coordinator node, wireless transmission system using CC2430 microcontroller, and detailed design information of human body sensor (temperature, heart rate, ECG / pulse) circuit diagram....
Proceedings Article
Research on the Mechanism of China’s Tax Policies on Small and Micro Enterprises and the Path of High-Quality Development
Yawen Lai
Small and micro enterprises constitute a vital component of the national economy, playing an irreplaceable role in stabilizing growth, expanding employment, and fostering innovation. In recent years, the state has successively implemented a series of tax and fee reduction policies, establishing a favorable...
Proceedings Article
Personalized Product Service Recommendation Based on User Portrait Mathematical Model
Xuesheng Lai, Lili He, Qingyan Zhou
In the “Internet+” digital age, the use of customers’ information was not fully utilized when pushed the information. The traditional similarity exists some problems, such as incalculable, indistinguishable and high-level etc., it results in poor pertinence of personalized product services and a decline...
Proceedings Article
The Evaluation of the Acceptance and Intention of Using the Healthy Travel Mobile Guide System
Meichiao Lai, Dan Liu, Yang Lee
This paper aims to evaluate the acceptance and intention of college students to use the mobile guide system by the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Questionnaires were administered to understand the context of use, the factors contributing to the user's willingness to...
Proceedings Article
Object Depth Measurement Based on Feature Point Detection
Lai Yufeng, Wang Zhongsheng
In order to simplify the method of obtaining absolute depth information, this paper proposes a method of automatic measurement of object depth information in images by monocular camera without calibration and adjustment of camera parameters, which is used to realize an automatic depth measurement system....
Proceedings Article
Research and Implementation of digital Ceramics Museum based VRML
Hua Huang, Yi-Lai Zhang, Min Zhang
In this paper, VRML virtual modeling language and WEB2.0 technology are used to build a network platform for digital Ceramics Museum, By use of digital art knowledge, combined with information technology tools, computer network technology, communication technology and image acquisition technology, collection...
Proceedings Article
Modelling Co-movement between Onshore and Offshore RMB Exchange Rate Based on Copula
J.Z. Du, K.K. Lai
This paper investigates the dependence of the exchange rate of Onshore RMB and Offshore RMB against U.S. dollar, i.e. CNY and CNH, based on copula models. We select ten different copulas to construct multivariate distribution for RMB exchange rate. The empirical results show that time-invariant Student-t...
Proceedings Article
Effects of Different Water Stress Potential at Ripening Stage on Rice Yield and Physiological Traits in Saline-alkali Soil
Xiao-Xuan Huang, Feng Jin, Xi-Wen Shao
To explore the effects of different soil water potential of ripening stage on rice yield and physiological traits in saline-alkali soil, using four treatment levels of soil water potential of 0 kPa (H1: soil moisture), soil water potential of -15 kPa (H2), soil water potential of -30 kPa (H3), and CK...
Proceedings Article
Psychological Contract Violation and Voluntary Employee Turnover
Hong-Leong Teh, Shwu-Shing Ng, Yong-Hooi Lim, Tun-Pin Chong, Yen-San Yip, Ka-Fei Lai
A psychological contract is an unwritten agreement between the employer and employee that outlines the expectations and obligations of the other. A gross violation of this psychological contract has dire consequences, namely voluntarily employee turnover. There are a lack of studies that examine the...
Proceedings Article
Study on Dynamic Characteristics of Multistage Lattice Reinforced Soil Retaining Wall under Cyclic Load
Changle Qin, Tianwen Lai, Honggang Wu, Zhiguang Yang, Yanjun Ma, Jun Pang
As a new type of retaining structure, Gabion reinforced retaining wall has been gradually applied in China, but the current research mainly focuses on ground motion loads, and less studies on the impact of vibration loads such as environment, for the dynamic characteristics of Gabion reinforced retaining...
Series: Advances in Engineering Research
Proceedings Article
Numerical Simulation of Advanced Geological Prediction for Deep and Large Faults in Tunnels Using a Spectral Element–Based Seismic Method
Mingcai Zhang, Jialin Qi, Guanghong Ju, Sheng Lai, Dong Li, Zonggang Chen
Deep and large faults seriously restrict the design and construction of tunnels, and the advanced geological prediction of deep and large faults is of great significance. To finely analyze the propagation mechanism of seismic waves in the advanced geological prediction of deep and large faults in tunnels,...
Proceedings Article
Humanising Technology-Enhanced Creative Pedagogy: Exploring Rhythm-Based Digital Mediation in Learners’ Creative Writing Experiences
Tee Yong Lai, Narina A. Samah, Nurwirdathinagiha Hamdan, Yew Siau Lee
Creativity has become a central aspiration in contemporary education, yet technology-enhanced learning often remains dominated by instrumental and outcome-driven practices. This study explores how a humanised, rhythm-based creative pedagogy can be enacted within a technology-enhanced learning environment...
Proceedings Article
A Study of Female- and Older Adults-Led Households’ Telecommunication Expenditure in Digital Malaysia
Yvonne Lee, Hazwan Mat Din, Chui Yin Wong, Wan Teng Lai, Ah Choo Koo
The telecommunication expenditure patterns of Malaysian households in 2019 were analysed with microdata. Telecommunication expenditure resembles luxury goods spending behaviour. Households headed by older adults, female older adults, or those consisting entirely of older adults when compared to groups...
Proceedings Article
Assessing Spatiotemporal Characteristics of Drought based on SPI in Mongolia Plateau
Enliang Guo, Yulong Bao, Ren Bu, Yuhai Ren, Quan Lai, Mei Yong, Yongfang Wang
This study is based on the SPI that was calculated from precipitation data of the TerraClimate dataset during 1958-2017, analysis of spatiotemporal characteristics of drought in Mongolia Plateau using climate trend and Pettit mutation method, the results showed that the Mongolian Plateau get significant...
Proceedings Article
Digitalization in Circular Economy: A Pathway to Sustainable Corporate Value Creation: A Conceptual Framework
Rani Mahwish, Muhammad Kashif Shad, Fong Woon Lai, Salaheldin Hamad
Transitioning to the circular economy is a vital solution for pressing global issues, including resource depletion, greenhouse gas emissions, and waste management. This transition fosters sustainable resource utilization and bolsters both environmental and socioeconomic stability. Firms encounter difficulties...
Proceedings Article
Future Directions for Smart Grid: A Conceptual Model
Ke-Zhou Li, Lai-Leng Lao, Yu-Qiang Guo
Although growth of renewables and other low-carbon energy sources is envisaged, there are many concerns about the flexibility, variability, non-controllability of the sources and the ability to maintain the balance between demands and supply. Then, what will be the future directions for intelligent power...
Research Article
Research on National Pattern Reuse Design and Optimization Method Based on Improved Shape Grammar
Ning Ding, Jian Lv, Lai Hu
Pages: 300 - 309
Considering the low degree of abstraction of traditional shape grammar in national pattern reuse design, this paper proposes a method based on the combination of improved shape grammar and an optimization algorithm to reuse national patterns design. As an application example, we carried out research...
Proceedings Article
Reasons for Loss of International Talents in Japanese Workplace
Effects of Efforts to Encourage International Participation in Japanese Workforce
Zaiyong Lai
Japan is a country with the most serious aging problem, hence it attaches great importance to the cultivation of international talents. The government allocates a lot of money and labor for the development of internationalization on education. However, it is difficult for foreigners to adapt to the Japanese...
Proceedings Article
Analysis of Cross-Cultural Marketing Strategies for International Brands: The Example of Canon’s “Digital Preservation of Intangible Cultural Heritage” Project
Zhihao Liu, Yulin Wang, Huichen Yang, Mingxuan Du, Shihua Lai
In the wake of the 2008 Wenchuan earthquake, Canon discovered that a large number of folk artisans who knew the language and history of the Qiang people had been killed and countless Qiang cultural heritage destroyed. As a result, Canon decided to use its core imaging technology to help preserve intangible...
Proceedings Article
Experiment and Evaluation of Acute Rheumatic Fever Diagnosis Application
Sanjib Raj Pandey, Chio-Hong Lai, Xiaoming Yao, Jixin Ma
This paper describes an Acute Rheumatic Fever (ARF) Diagnosis Application that is designed and developed based on the proposed Hybrid Approach. It is an integrated framework in terms of a combination of Knowledge-based System, Temporal Theory and Fuzzy Logic. The developed ARF Diagnosis Application was...
Proceedings Article
Stop Running Away from Stress: Practice Mindfulness Instead
Fatin Zaida Zaidi, Lai Ming Ming, Anisah Jumaat
Stress is a natural response to being unable to cope with specific demands and events. Even though it is a well-known fact that almost everyone is facing stress, discussing stress is still taboo. Stress has been something everyone has been expected to ‘adapt to’ since ‘everyone else is doing it.‘ Day...
Proceedings Article
The Design of Visual Communication for Intangible Cultural Heritage in Product Form
Weibo Huang, Handun Xiang, Wenxin Liang, Xiaodan Li, Geling Lai, Yin Lin
The socio-economic development and the deepening of globalization have brought many difficulties to the inheritance and protection of intangible cultural heritage. This study analyzes the visual communication and the protection and predicament of intangible cultural heritage by means of literature, comparison...
Series: Advances in Engineering Research
Proceedings Article
Application of Chebyshev Polynomial in Annual Electricity Consumption
Lai-Bin Gao, Bo Wang
Based on statistical data of National Statistical Bureau of China, and giving the least-squares fitting of Chebyshev polynomial, the data of electricity consumption in per capita from 1983 to 2013 is analyzed by GM (1,1) method and Chebyshev polynomial least squares method respectively. The results showed...
Proceedings Article
Positivity at the Workplace: Organisational Citizenship Behaviour as a Mediator of the Transformational Leadership - Employee Turnover Dyad
Hong-Leong Teh, Shwu-Shing Ng, Yong-Hooi Lim, Tun-Pin Chong, Yen-San Yip, Ka-Fei Lai
Employee turnover is a costly affair, as it can cost up to five times more to hire a new employee than to maintain a current one. Although previous studies highlight transformational leadership as a means to reduce employee turnover, there are insufficient studies that examine the mediating effect of...
Series: Advances in Engineering Research
Proceedings Article
Visual Customization Reporting System for Power Grid Dispatching based on Parsing Template
Zhouyang Hu, Xiaochen Lai, Jianjian Shen, He Jiang
Aiming at the problem that the power network dispatching management system has the problems such as poor report expansibility, diverse data sources and complex functions, a visual customization scheme for power generation dispatching report is proposed. Based on the parsing template, using data interface...
Proceedings Article
Carbon Emission Monitoring System and Measurement Needs of Industrial Enterprises
Shangyi Shen, Susu Pan, Luan Guo, Qingbin Lv, Haixin Lai, Yang Yang, Meitong Hu
In terms of carbon emission monitoring, China started late and has not yet formed a perfect standard system, but in the power industry, it has begun to promote continuous monitoring of greenhouse gas emissions based on stationary source flue gas. In terms of carbon measurement, the State Council has...
Series: Advances in Engineering Research
Proceedings Article
The Study of Vibration Motor Vibration as an Automated Replacement for Manual Rodding in Concrete Slump Testing
Guangxing Lai
The slump of concrete was tested by vibrating with a vibrating motor instead of manual rodding. The effects of different vibrating motor vibration forces, different vibration times, different concrete strength grades and different concrete slumps on the difference and deviation rate of the slump of concrete...
Proceedings Article
Research on the integration of university party building project into college students' Ideological and political education in the micro Era
Fei Sun, Haoming Lai, Li Guo
Internet as the carrier of the micro era inevitably produce some transformative effect on the behavior of the ideological and political education of college students . It is of great significance for the healthy growth and development of contemporary college students to carry out the party and League...
Proceedings Article
The Study of the Voltage Fluctuation of On-load Capacity Regulating Transformer while Switching Capacity
W.B. Luo, J.J. Luo, R.B. Pan, S.L. Liu, M.Y. Lai
In this paper, the working principle of capacity regulating transformer was analyzed firstly. Based on applying the idea of connecting with transition resistance, the mathematical simulation models were established in Matlab Simulink software. According to the simulation calculation under different resistance...
Research Article
Transmission Power Control for Wireless Sensor Network
Kuo-Hsien Hsia, Chung-Wen Hung, Hsuan T. Chang, Yuan-Hao Lai
Pages: 279 - 282
Wireless sensor networks can be widely applied for a security system or a smart home system. Since some of the wireless remote sensor nodes may be powered by energy storage devices such as batteries, it is a very important issue to transmit signals at lower power with the consideration of the communication...
Proceedings Article
Research on the Application of Flipped Classroom Mode of College English Teaching
Li Guo, Haoming Lai, Fei Sun
The introduction and application of the flipped classroom teaching mode revolutionized the traditional teaching mode. In College English Teaching, the flipped classroom teaching mode can effectively improve the students learning level, improve English teaching efficiency. This paper analyzes the connotation...
Proceedings Article
detection technology for underlying intrusion of large embedded network
Yimei Lai
The underlying intrusion accurate detection of large embedded network is studied. For the problem that low accuracy of underlying intrusion detection for the large embedded network, an underlying intrusion detection method for the large embedded network based on field rough set theory and BP neural network...
Proceedings Article
Factors Influencing Employee Retention Among Executive Employees in Semiconductor Industry in Malaysia
Cheah Hui Wen, Khong Sin Tan, Yuen Yee Yen, Kim Piew Lai
While lots of past research concentrated on employee retention out of Malaysia countries, Malaysia’s employee retention issue was being neglected and underexplored. Considering the recent competitive market and the issue of employee retention has become a common manpower issue, especially in the semiconductor...
Proceedings Article
The Grammaticalization of “dao” in Mandarin Chinese
Hong Li
An examination to dao (arrive) in different syntactic environments helps to reinforce the multi-functionality of Chinese verb dao and the grammaticalization of it. Examples from Chinese suggest that 1) dao has changed to a preposition in Dao-NP-VP when V is lai (come) or qu (go); 2) dao is still a verb...
Proceedings Article
Research on Development and Future Potential of Healthy Food in China
Yixiao Chen, Qijian Lai, Yuxuan Li, Hanxin Zhang
With the development of society and economy, people pay more attention to the eating style, and healthy diet has become one of the hottest topics at present. This article mainly studies the Chinese health fast food market and analyzes the development trend of the market from different aspects. First...
Proceedings Article
Using R language and open source software architecture to build a high efficient enterprise market integration platform
Tung-Shou Chen, Jeanne Chen, Li-Hsuan Lai
Currently, there are many types of software for website information analyses. However, there also are some problems which include security issues using third party software, expansion weaknesses and operational complexities of software. The marketing integration platform proposed in this research, has...
Series: Advances in Engineering Research
Proceedings Article
Design of Electric Fire Monitoring System Based On Zig Bee
Biqing Li, Suping Jiang, Wenya Lai, Yangming Chen, Huanhua Huang, Huiliang Huang, Shaohong Huang, Yankui Zhao, Liuren Wei
System is based on CC2530ZigBee development suite, is mainly composed of two parts, including the system power supply part, liquid crystal display part, buzzer alarm, temperature and humidity acquisition part, smoke collecting part, CC2530ZigBee development suite of terminal sections and the coordinator,...
Proceedings Article
The Evolution of Malaysian Burger: The Case Study of Myburgerlab
Kum Lung Choe, Luen Peng Tan, Ka Fei Lai, Yin Kuan Ng, Hooi Ching Khor
The novel coronavirus (COVID-19) has devastated Malaysian food and beverage industry immensely. This case study investigates the business challenges faced by a domestic fast-food restaurant amid COVID-19 pandemic. Moreover, this case study also dwells into the functional levels (i.e., marketing, operation,...
Proceedings Article
Echoes of Fate: The Cultural Allegory of the Tusi Area
Tiancong Shi, Haiyang Tan
This study takes the novel Red Poppies by Tibetan writer A Lai as the research object to explore the cultural allegory and masculinity embodied in it. The research starts with the influence of A Lai’s dual cultural identity on his writing perspective, and through the analysis of the main male characters...
Proceedings Article
Copula-based Analysis of Spatial Distribution Characteristics of Drought in Songnen Grassland
Rina Wu, Jiquan Zhang, Quan Lai, Siqin Tong
In this paper, daily temperature and daily precipitation data at 15 meteorological stations from 1960 to 2014 in Songnen Grassland were used to analyze the characteristics of spatial distribution of drought. A drought event is defined by the run theory and the drought event is described by two characteristic...
Proceedings Article
The Impact of AI on English Writing: A Systematic Review Based on Creative and Academic Writing Literature
Yi Li, Xiao Lai
This paper examines how AI is transforming English writing from a mere tool to an active collaborator, based on analysis of 47 recent studies (2021-2025). The research particularly investigates AI’s dual role: in creative contexts, it serves as a partner that enhances narrative development. Three major...
Proceedings Article
Healthy Diet Lists Considering Carbon Footprint and Calories
Chih-Teng Chen, Chia-Ying Chang, Rong-Chang Chen, Yi-Ching Hsiao, Pin-Jung Lai
To maintain good health, people need to take suitable calories every day. The calories needed for persons depend on their personal features, such as gender, age, weight and levels of physical activity. In this paper, we develop a mathematical model to generate optimized diet lists according to individual...
Proceedings Article
Research on RCEP Countries’ Role in the Global Value Chain Concurrently on RECP Dividend to E-commerce in China
Xiaofei Luo, Jiahao Lai
The complex cross-border production cooperation promotes the trade of intermediate goods to become the mainstream of international trade, thus forming the labor system’s global value chain division. In this context, the successful signing of the Regional Comprehensive Partnership Agreement has injected...