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6577 articles
Proceedings Article
Application and Analysis of Price Discrimination in China’s E-commerce based on Big Data Analysis
Yutong Wang
Taking China’s e-commerce industry as the background, this paper provides new insights into price discrimination with Chinese characteristics based on big data analysis and its application. China’s e-commerce industry is in a leading position in the world and its development is extremely mature. Big...
Proceedings Article
Research on the Construction of a Comprehensive Service Platform for Chinese Medicinal Materials Information Based on Internet Big Data
Hongyan Hu, Wuliji Ao, Ying Xin, Jinliang Bai, Lingzhen Yang, Xinamujila La
In the development of Chinese medicine, Chinese medicinal materials are very important technical carriers, and their quality directly affects the therapeutic effects of Chinese medicine. Especially in the context of the fierce collision between Chinese medicine and Western medicine, how to improve the...
Proceedings Article
Opportunities and Challenges of Economic Development in The Era Of Big Data
Yunxi Nie
In the context of the era of big data, social and economic development and innovation models are changing. The development of the world has created many new opportunities for social and economic development, but it has also inevitably brought many burdens and challenges. Keeping pace with the times and...
Proceedings Article
Design and Application of Quality Traceability System Based on Improved Production Process of Cigarette Packaging
Mengshi Fan, Chengkun Xu, Li Chen, Jianfeng Xu, Zhaoshun Li, Zhenhan Zhang, Baocheng Hu, Bei Cao, Wen Zou
As most of the finished tobacco products are only sprayed with two-dimensional codes and the frequency of scanning is low, it is not national unified standard, and no correlation among the pack, carton, and box of tobacco products. The study of combing two-dimensional codes and radio frequency tags helps...
Proceedings Article
Research on the Development of Online Financing and the Influences on Traditional Financial and Insurance Industry
Wei Su
In this paper, we conduct research on development of online financing and the influences on traditional financial and the insurance industry. With the continuous development of the Internet economy, social networks, cloud computing, big data, and so on, more and more Internet applications to provide...
Series: Advances in Engineering Research
Proceedings Article
Effects of Cadmium Stress on Photosynthesis of Cyphomandra betacea Seedlings
Mei Qing, Lijin Lin, Ming’an Liao
A pot experiment was conducted to study the effects of cadmium (Cd) stress on photosynthetic characteristics of Cyphomandra betace seedlings. The annual C. betacea seedlings were treated with Cd of different concentration gradients (0 - 20 mg/kg). The results showed that with the increase of soil Cd...
Series: Advances in Engineering Research
Proceedings Article
Construction of multi tier distributed computing data mining system in cloud computing environment
Wendong Xia, Yuanfeng Liu, Deli Chen
multi-source data mining system based on cloud computing service mode is designed in combination with three-layer and four-mode cloud computing service level system targeting such problems as underutilized multi-source distributed data and low data processing efficiency. Firstly, the technical flow of...
Series: Advances in Engineering Research
Proceedings Article
Trichoderma reesei utilized tea residue to production cellulase
Jianing Mao, Xiang Nong, Yaojun Yang, Zi Liang
A study on the utilization of tea residues together with cellulase production is a meaningful research topic, this study aimed to make full use of tea residues, in this study, tea residue was utilized as a solid culture medium to produce the enzyme of cellulase by T. reesei, we used the methods of orthogonal...
Series: Advances in Engineering Research
Proceedings Article
Application of Geographic Information System to control dengue outbreak in Tainan city, Taiwan 2015
Chaoyen Wu, Shengzhe Lin, Chueh-Hui Yeh
Dengue is the most important arthropod-borne disease of human in the world. It is circulating in tropical and sub-tropical countries in Asia, Africa and the Americans. Taiwan has been also the affected area, and hundreds of people are infected over the past years mostly due to the transmission from imported...
Proceedings Article
Linear Regression Model for Business Strategy
A Case Study of SMARTFOOD Company
Keyi Chen, Liyao Dong, Linxinyi Wang
This article is a case study that illustrates how a linear regression model can be implied in business strategy to find the relationship between each variable and advise price setting and revenue prediction. With the fast development of big data, a business can get a more thorough data set, so experiment...
Proceedings Article
Improved DV-HOP localization algorithm in the park location
Guoqing Qiu, Jian Wu, Fangyan Li, Xiangjiao Shen
Aiming at classical DV-Hop localization algorithm has a big positioning error in the situation that network nodes distribute unevenly, an improved DV-Hop algorithm is put forward. The anchor node’s hop distance will be revised by hop counts in the parking lot of location model and hyperbolic positioning...
Proceedings Article
How Genres and Age Restrictions Affect Global Box Office
I A Smarzhevskiy, A A Zubareva (Bezdenezhnykh)
The world’s motion picture industry is an enormous market that provides hundreds of thousands of jobs and influences the society and culture in many countries of the world. This research dwells upon two aspects of the industry: production and distribution. Given the industry’s importance for the society...
Series: Advances in Engineering Research
Proceedings Article
Research on the Route Optimization of Express Companies in Shenbei Area
Zhao Jun, Qiqi Li
Along with China’s economic globalization, the promotion of enterprises informatization and e-commerce are rapidly emerging. As a result the express industry shines out in the logistics industry and development of social economy. The soc-called accelerator for economic development is infiltrated into...
Proceedings Article
Soundness Efficient Determination Algorithm of Services Composition in Surrounding Restraint Situation Based on OPN
Yunfei Lu, Xin Gao
It is important to analyze the soundness of the Web services composition. And the paper put forward a new method to determine the soundness. After modeling Web services area and Web surrounding area by the open Petri net, an efficient determination algorithm was offered to determine the soundness. At...
Proceedings Article
Application of Big Data Analysis in E-commerce Enterprises—A Case Study of Taobao
Bohan Ruan
With the development of science and technology and the progress of the era, data have become an indispensable part of life. All things in life can be converted into data for analysis and prediction. Along with the development of cloud computing and the Internet, big data analysis has become increasingly...
Proceedings Article
Exploration of Full Data Audit Path for Tool Management in Manufacturing Enterprises
Yangpeng Zhu, Hairong Zhang
Under the severe situation that the group promotes reform through cases, how audit supervision can play a more in-depth supervision role in the field of tool management, prevent micro corruption and find possible micro corruption clues in daily management is another important research content of audit...
Proceedings Article
Natural Language Query Processing Framework for Biomedical Literature
Carmen De Maio, Giuseppe Fenza, Vincenzo Loia, Mimmo Parente
The availability of huge amount of biomedical literature over the Web offers a big opportunity to carry out useful information about published research results. Nevertheless, these information are often enclosed in unstructured documents stressing the need to define suitable framework to support execution...
Series: Advances in Engineering Research
Proceedings Article
Research on Identifying the Bottleneck of the Airport Security Inspection System Based on the Petri Net
DongXu Chen
The airport security inspection network model based on the Petri Net is established to identify the bottleneck of the airport security inspection system. A reach ability graph is set up to represent the process of the security inspection. We can get an isomorphic Markov Chain by simplifying the reach...
Proceedings Article
Under the Depressed Economic Environment and Covid-19, Is METRO AG Still Worth Being Invested in?
Mengqing Ran
The paper applies several business models such as Porter’s Five Forces, Value Chain, and BCG’s Matrix to analyze the overall performance of METRO AG under the condition of Covid-19 to solve the problems of whether METRO is still worthy of investing. This paper also applies financial analysis with an...
Proceedings Article
Research on Physical Bookstore Marketing Communication Under the Internet Challenge
Lu Wang, Qiuzi Chen
The rapid development of the Internet and e-commerce has caused that reading and consumption habits of readers have changed dramatically, and physical bookstores have been severely impacted, rising and setting in the strong tide of closing. With the continuous deepening of the "national reading", the...
Series: Advances in Engineering Research
Proceedings Article
Analysis of Car Travel Characteristics Based on Vehicle OBD Data
Jianping Sun, Jifu Guo, Huimin Wen, Xiang Zhao, Fangshu Lei
Car travel characteristics is one of the important factors affecting of the urban road network operation. To provide support for traffic refinement management and policy making, collecting car travel data and having in depth analysis of its travel behavior characteristics, is the key aspect in encouraging...
Proceedings Article
Study on Flexible Employment Policies and the Linkage Mechanism of Shaanxi Private College Graduates
Shu Zhong
Since entering the new era, with the prosperity of the social market economy, knowledge of the use of scientific information showing a "big bang" trend has become even more intense competition for talent. The employment situation of the large number of college graduates face become particularly severe....
Proceedings Article
Trial of Character-Based Learning Models for Pancasila and Citizenship Education to Build Anti-Corruption Culture for Young Generation
Totok Suyanto, Ms Sarmini, Mr Harmanto, Agung Dwi Bahtiar El Rizaq, Wiwit Maharesti
Corruption is a serious problem for countries in the world because it has a big negative impact on society. Various efforts have been made to prevent the danger of corruption, one of which is by building an anti-corruption culture in schools through the planting of anti-corruption character values integrated...
Proceedings Article
The Research on the Green Productivity of High-carbon Industries in Resource-originated Region
Jia-lei Yang, Ji-liang Xue
Based on the input and output data of eight high carbon industries in Hebei, Inner Mongolia, Shaanxi, Shanxi and Ningxia from the year of 2003 to 2011, this paper used Malmquist-Luenberger Productivity Index to estimate the green productivity and its decomposition. According to the empirical analysis...
Proceedings Article
Research on the Impact of Corporate Compensation Management Mechanism on Corporate Performance and Innovation Capability Based on the Context of Big Data Science
Yidi Liu
This paper first analyzes the impact of ESG performance on the companies themselves from the perspective of the companies and investors to May 2020 Shenzhen created the GEM has 74 companies, using regression models to analyze the impact of compensation management mechanisms on company performance and...
Proceedings Article
Construction of Education Evaluation System Based on MFA under Big Data Technology
Bo Dong
Aiming at the problem of imperfect management evaluation system in current college education, which lacks of scientific and systematic, big data technology is uitilized to design a college education management evaluation system based on the combination of MFA and BP neural network. The college education...
Research Article
Detecting COVID-19 Patients in X-Ray Images Based on MAI-Nets
Wei Wang, Xiao Huang, Ji Li, Peng Zhang, Xin Wang
Pages: 1607 - 1616
COVID-19 is an infectious disease caused by virus SARS-CoV-2 virus. Early classification of COVID-19 is essential for disease cure and control. Transcription-polymerase chain reaction (RT-PCR) is used widely for the detection of COVID-19. However, its high cost, time-consuming and low sensitivity will...
Proceedings Article
Research on Accounting Information System Based Big Data
Menghan Li
Nowadays, society is gradually entering the era of big data, which can help people make correct judgments and help enterprises manage rationally. The concept of big data has been gaining increasing attention in recent years, and the application of big data technology in a wide range of industries is...
Series: Advances in Engineering Research
Proceedings Article
Study on Cloud Storage based on the MapReduce for Big Data
Yi Huang, Xinqiang Ma, Yongdang Zhang, Youyuan Liu
Big Data has been one of the current and future research frontiers. Data sets grow in size because they are increasingly being gathered by ubiquitous information-sensing mobile devices, aerial sensory technologies, remote sensing, software logs, cameras, microphones, radio-frequency identification readers,...
Proceedings Article
Study on the translation teaching based on the cultural differences between Chinese and English
H.M. Zhao
Cultural differences determine that there are huge differences in the thinking logic, sentence structure and expression habits between Chinese and English. These become the big obstacles in translation between Chinese and English. In this article, the author discusses the language differences from the...
Proceedings Article
Modeling and Analysis of Warehousing Business Process Based on Petri Net
Ziyi Ren, Xiang Xie
Taking the finished product warehouse of precision casting enterprise as the research object, the traditional warehouse business process is investigated and analyzed, and the warehouse business process model based on Petri net is established. The reachability tree method is used to analyze the network...
Proceedings Article
Leveraging Al for Drug Discovery: Techniques and Applications
Damalla Jyothi, K. Anuradha, Indigibilli Sahithi, N. Sreekanth, N. Srinivas, Rakesh Reddy
Artificial Intelligence (AI) is revolutionalising drug discovery by increasing the rate, precision and creativity in the search for potential drug leads. From the customary approaches of modelling molecular structures to the modern era of enhancement of drug-target communication, applications of artificial...
Proceedings Article
Research on the NBA Business Strategies
Boyang Lyu
The NBA is the National Basketball League of the United States. The four major professional sports organizations in the United States baseball league, football league, ice hockey league and basketball league. The NBA is the third richest among them, with an annual revenue of more than $4 billion. Although...
Proceedings Article
Research and Design of SPOC Teaching Service Platform Based on Big Data Technology and AHP
Jiajing Cai, Huandong Chen, Jinmei Shi, Guangfu Zhang
Higher education has been transformed and reformatted as a result of the new generation of information technology, which is typified by mobile Internet, artificial intelligence, and big data. Higher education will inevitably undergo a digital transition as it moves from the traditional period to the...
Proceedings Article
The Effect of Corporate Cash Holding on Idiosyncratic Risk: Evidence from China
Yueting Cai, Yunran Liu, Xinyi Li
We examine the effect of corporate cash holding on idiosyncratic risk. We find that corporate cash holding in China is positively associated with idiosyncratic risk. The association is robust to several robustness checks, including adopting an alternative method, fixed-effects model, and the inclusion...
Proceedings Article
Research on VNIR Spectra of Petroleum Hydrocarbon in Contaminated Soil
Wenqi Yin, Zhili Chen, Hongtao Liu, Qiang Liu, Yi Yang
Leakage of oil and petroleum products can cause serious soil pollution. Traditional monitoring method for soil petroleum hydrocarbon pollution finds it difficult to diagnose a large area of soil contaminated area, while visible and near infrared (VNIR) spectroscopy technology boasts advantages like fast...
Research Article
Application of Fuzzy C-Mean Clustering Based on Multi-Polar Fuzzy Entropy Improvement in Dynamic Truck Scale Cheating Recognition
Zhenyu Lu, Xianyun Huang
Pages: 1590 - 1597
In the big data background, the uncertainty of data is increasingly apparent. Multi-polar fuzzy feature of data has been more popularly used by the research community for the purpose of the classification of weighing cheating in dynamic truck scale characteristic and the clustering problem of multi-polar...
Proceedings Article
Artificial Intelligence-Enabled Social Science: A Bibliometric Analysis
Yajun Yuan, Wei Zhu
Artificial intelligence (AI)-driven big data analysis, algorithms and computing power introduce new thinking models and decision-making methods for social science research, reconfigure the research paradigm, and thus enhance the depth and breadth of understanding of social phenomena and the laws of social...
Proceedings Article
Analysis on Hotel Management Strategy in Big Data
XiaoLi Hu
With the deepening of the development of the Internet age and the work of profound changes in thinking, on all sectors of research institutions, management; down to the major forums, the media, language will be called data, language will talk about information, large data applications in the academic...
Proceedings Article
The Influence of Social Environment on Victoria’s Secret Advertising
Jiaxin Liang
In the era of big data, the social environment is developing every day, and without exception company social environment will issue corresponding advertisements in response to different social policies to increase the influence of publicity. Grier and Deshpande’s article mention the theory of group identity....
Series: Advances in Engineering Research
Proceedings Article
Color Research in Urban Planning
Jing Yan
Urban color design is a concern of many cities in China in recent years. Since the 1980s, Chinese cities have generally lacked of aesthetic cultivation and attention to the urban color in the process of rapid development. The colors of various new materials and coatings, the random posting of urban advertisements...
Proceedings Article
‘Digital Going to the Countryside’: A Visual Analysis of China’s Digital-Enabled Rural Governance Research
Jing Yan, Gongjing Gao
Rural governance is an important part of the modernization of national governance system and governance capacity, and it is also a key link to realize rural revitalization. In recent years, with the rapid development and popularization of digital technology, digitally empowered rural governance has become...
Proceedings Article
Research on Credit Risk Assessment of Small and Medium-sized Enterprises by COVID-19 and Supply Chain Finance
Zijia Liu
The global economy has a huge fluctuation, because there was a big shock to industries by COVID-19. In this context, supply chain financing is becoming a convenient and efficient way to help small and medium-sized enterprises(SMEs) take the next step, which is why it is experiencing rapid development...
Proceedings Article
The design of “Internet +” teaching platform in colleges and universities based on teaching big data
Ping Zhou, Yong Gu, Peishun Wang
With the development and application of new technologies such as big data, cloud computing, internet of things, and artificial intelligence, digital information technology has played a huge role in supporting and promoting economic and social development. At the same time, it also drives profound changes...
Proceedings Article
Big Data Mining Method of New Retail Economy Based on Association Rules
Ying Liu
There are many sparse items in the data of new retail industry, and the extracted association rules are redundant, which leads to the problems of low temporal and spatial efficiency and poor mining quality when applied to the data mining of new retail economy. In order to improve the quality of data...
Proceedings Article
Research on College English Teaching in the Context of Big Data Technology
Weina Sun
In the era of big data, it has become a general trend to optimize and innovate college English teaching. Therefore, it is a feasible approach to build a new college English teaching system platform based on big data technology. Based on this, in order to meet the needs of teachers, students and teaching...
Proceedings Article
Analysis on Financial Statements of Kweichow Moutai Co., Ltd.
Zhanyuan Guo
The stock of Kweichow Moutai, as one of the representative of China’s value investment stocks, rose nearly 60 times in the 19 years since its listing in 2001, its operating income increased from RMB 162 million in 2001 to RMB 88.9 billion in 2019, with a compound annual growth rate of 25%, and its net...
Proceedings Article
Assess the Relationship Between People’s Big Five Figures and Their Parents and Parenting Styles
Keyu Zhang
Parenting style represents a psychological construct that typifies the standard strategies used by parents in raising their children. It is known that the Big Five Traits (BFT) indicate individual characteristics and differences, therefore, the research aimed to assess the relationship between adolescents’...
Proceedings Article
Research on the Impact of COVID-19 on Middle and Small-sized Enterprises
Hangcheng Meng
At a time when economies are growing and increasingly interconnected, the sudden outbreak and spread of COVID-19 at the end of 2019 disrupted the domestic and international economic balance and had a profound impact on social order and macroeconomy. The interruption of the global supply chain has greatly...
Proceedings Article
Big Data Application Strategy in the Field of Land Spatial Planning
Pengcheng Qiu
At present, China has fully entered the 14th five year development period. Among them, the 14th Five Year Plan period will continue to deepen reform and further improve the land spatial planning system of all provinces in China, in order to create a scientific, comfortable and green urban and rural spatial...