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On April 20, 2020, eastern time, WTI crude futures fell into negative territory. The incident caused huge losses to Chinese investors due to improper practices by the Bank of China. Studying the incident of crude oil treasure’s wearing helps China’s financial industry avoid similar events in the future....

With the development of the network team purchase(NTP), the analysis on the theory of NTP will be more and more important Since NTP is a new consume model, there are few researches on it up to now. Network team purchase in the development process from scratch, there have been a variety of modes, which...

The investor’s asset allocation choice deeply depends on the trade-off between risk and return. The well-known mean variance method requires predetermined risk and expected return to calculate optimal investment weights of portfolio. The artificial neural network (ANN) with nonlinear capability is proven...

The existence of the Metaverse is warming the world as a second life, and one can carry out activities in the virtual world, one of which is buying and selling transactions. Metaverse itself is a digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality...

With the continuous development of the Internet economy, people are not satisfied with traditional online shopping. Fresh community group shopping came into being. The outbreak in 2020 made people aware of the potential of community group buying. Internet companies keenly seize this opportunity and join...

This research explores the impact of roundedness and non-roundedness of numbers on consumption. In particular, this research proposes that roundedness of numbers could have an impact on consumers’ motivation to buy goal-oriented products. With more than 200 response, results from two studies show that...

Social media such as TikTok is an effective means of promotion. TikTok can attract the attention of a wide audience, especially young people. Creative and interesting video content can stimulate consumer buying interest. Using Influencer to help promote and review food product can make people, especially...

User experiences result from immersive cultural events in augmented reality (AR) simulated environments. Studies of AR technology that can transform consumer perception and attitudes offer more insights into predicting socio-economic behaviors and performance. The purpose of this paper is to utilize...

The global pandemic has brought very difficult times to the economy, with funding issues, supply chain disruptions, and changes in the way people buy. This article will examine this issue and, concerning real-life examples, explore the importance of having a good plan to anticipate and respond to economic...

Establishing a comprehensive and interactive Social Media Marketing (SMM) will help build a trustworthy Brand Image. That will increase consumer loyalty and willingness to buy the product. This study aimed to examine and analyze the effect of social media marketing elements - Entertainment, Pleasure,...

Website is one of the media campaigns that play an important role in the business world. Many large and small businesses have been using the website as a promotional media in marketing their products or service. The rise of online sales have an impact on the growing importance of the company's website...

People pay much attention to the technology of data mining recently and more and more research institutions begin to buy the databases to analyze. If it doesn’t concern customer’s secrets the enterprises would also like to sell their data warehouse to do the research. Therefore, it becomes an important...

The problem in this research arose from our discovery about Unisba student’s behavior in excessive buying of cosmetic products. They buy these products without planning and consideration about the need of those cosmetic products. They did this behavior even after they have learnt Education of Islamic...

This paper examines how Artificial Intelligence (AI) and neuromarketing tools contribute to understanding consumer purchasing decisions in the packaged food industry. Traditional market research often fails to capture the subconscious influences that drive consumer behavior, making AI and neuromarketing...

Used clothes must be professionally collected and sorted to be used effectively. Professional recycling can be achieved by placing recycling bins or holding promotional events, but at a higher cost and less efficient. “Mr. Right” has been co-operated with shops where residents buy daily necessities or...

In general, there is a pameo stating that buyers are kings, but not Madurese merchants. Attitudes toward buyers is what attracts researchers to try to research and analyze it. From our survey, the fact that Madurese traders' attitudes toward buyers coming from other ethnic groups is different from their...

In tourism sector, shopping is a favorite activity for tourists especially for Chinese tourists. Shopping behaviour can be different according to their interest. This research aims at investigating the shopping behaviour of the tourists from China as the second major market in Bali. The questionnaire...

Food waste has become a common phenomenon in a family who has children need to bring up, the reason cause that happen is family normally would buy more food and keep in the fridge and easily forget the food expired date. To help the family solve this problem not only in finance but also from a moral...

When traveling, tourists do not mind to spend more money to buy local products in the destinations they visited. Finding authentic local products when traveling is considered as providing crucial social identity as local products is unique and cannot be found in other tourist places. This study is aimed...

Inevitably, there will be mistakes in the service process, and service recovery is the main way to regain customer loyalty, customer satisfaction and willingness to buy again. It is generally believed that the earlier the service recovery timing is, the better. However, some studies suggest that delaying...

Based on a questionnaire survey of 997 employees from three subsidiaries of an aviation maintenance group in China, this paper investigated the chain mediating effect of perceived organizational support and psychological capital on the relationship between organizational rebranding activities and employees’...

Advertising designers shall carry out creative advertising design activities based on modern elements, in order to change people’s fixed views on a certain commodity and make them have a strong desire to buy. In this sense, creative thinking in advertising design is an art creation activity and is the...

This study investigates community-level perceptions, lived experiences, and trust dynamics surrounding the deployment of electricity-smart metering systems in urban slums in Ghana. While smart meters are often championed as tools for efficient energy governance, their success depends not only on technical...

In China, in recent years, mobile live video streaming has become an important form of entertainment for people to digest fragmented time. And livestream shopping, developed by the short video platform, has gradually become popular. As a new product sales model that combines live streaming and online...

It is an indisputable fact that Indonesia is a rich country. However, there is rampant poverty that prevails due to the widespread culture of corruption in this country. Especially in Tourism Investment, while the State of Indonesia is a State of Law (rechtsstaat); a classic question arises why there...

Advertisement personalization refers to the practice of customizing advertising content and messaging to individual consumers based on their preferences, behaviors, demographics, and other personal data. Numerous businesses use personalized advertising to highlight their initiatives and products that...

The Covid-19 epidemic has had an impact on people’s life. The enactment of social restrictions, and the fewer people who travel out of the house, cause various activities to be done remotely. This shift in life behavior, has a very significant impact on business people, especially the fashion business....

This article focuses on the fan community and fan economy in the era of idols. Taking Cai Xukun’s fans as a case, the research information is obtained through methods of interview and observation. The article finds that the fan community is a strict structure with clear division of labor, and fans involved...

Nowadays, the smartphone industry steps into a period of prosperity and development. While more and more phones with a variety of features have been released, Android and iOS seize the majority of the operating system market. At the same time, Huawei has just introduced its original system on smartphones,...

This research aims to discover and explore what factors or indications can affect the sustainability of Furniture MSME businesses amid a pandemic storm. The formulation of the problem studied in this paper is how to increase the value of the products offered to consumers. For companies that make innovations,...

Families have a great influence on the choice of decisions in every purchase of a product. In the decision to buy household furniture such as furniture, the family is the decision maker for one or more family members, including children. Children make up three distinct markets: the primary market for...

Creative industry products in Indonesia, especially Mendong from Tasikmalaya are in demand by foreign consumers, especially Korea, Malaysia, India, and the United Kingdom. However, local consumers are not that interested in the products, thus some Mendong sellers shut down their business. Therefore,...

With the rapid development of the Internet technology, an increasing number of firms operate dual-channel structure. Considering of the complexity and dynamic in the dual-channel market, it is necessary to carry out a simulation study. Consumers, who have access to both the physical retail store and...

Due to the rapid rise of housing prices and other reasons, many people borrow other's name to buy houses, this paper is to explore the validity of contract of affordable housing purchased by borrowing name. The theory circle has different understanding about the quality and validity of the affordable...

The goal of our paper is to study how do consumers perceive prepared dishes and explore the factors influencing consumers to buy prepared dishes. In order to study the degree of each influencing factor and explore the beliefs and expectations that influence food consumption, we applied the discourse...

The stipulation of the corona virus as a national pandemic has an effect on changes in food consumption patterns, which were originally from fresh food ingredients that are easily obtained directly in both traditional and modern markets to consumption of ready-to-eat frozen food that can be used as stock...

With the improvement of people's living standard, more and more modern parents are care for their children, and many families will buy special seats for children. But currently market of children's chair mostly belongs to the adults smaller version of the chair, not on the physical characteristics and...

Indonesia has a vast sea as a source of life for humans. However, in this reality, the current sea condition is damaged due to human activities, including garbage and ocean pollution. This situation allows human awareness of the sea, which is still poorly formed. Students must be aware of the marine...

Consumer interest of facial wash for men product is so high, it is because almost every toiletries company produce segmented product, especially product for men. So, it makes many toiletries company work harder, persist with more powerful, and keep continuing to do the innovation. Therefore, it takes...

This study aims to analyze the effect of product attributes, personality and word of mouth on the purchase intention of from West Sumatra’s gift typical food product. The population in this study are tourists who have the intention to buy gift typical food from West Sumatra. While the sample in this...

Approximately 60% of people kept or have kept pets, and a significant problem is the loss of pets. Thus, our group decided to design a product with a localization function such as a smart pet collar to address the pet loss issue. In order to verify whether such a product is feasible in the Chinese market,...

This research purposes to know the efforts of community economic empowerment after the action of 212 that massively considered as the economic resurgence era. Case study was used as a methodology, which aims to describe the facts about community economic empowerment through 212 marts in the entire area...

Meat is a food ingredient produced from livestock that is rich in nutritional content and is favored by some people because of its delicious taste. In general, people can buy beef in traditional markets. Traders in traditional markets sell fresh meat in large pieces. Beef is expected decent quality for...

Green products have a better value to offer compare to conventional products, it give the consumer a chance to contribute to the environment. While other research shows that customer are willing to buy products with better value but that's not what happen to green products. Also people are reluctant...

In this paper, we first used the 12-minus-1-month, 6-minus-1-month, and 3-minus-1-month momentum strategy to analyze the stock price of the SSE Composite Index (000001.SS) and created scatter plots to show the negative linear relationship between different momentum period’s return and subsequent one-year...

This research is aimed at describing the social, psychological and economic impacts of the provision of financial assistance for poor students or well-known as Bantuan Siswa Miskin (BSM). The research was done by using interview, observation, and documentation method. In this research, school principle,...

In the situation that the economic globalization is keeping improving , counterfeit goods has become a worldwide problem. Counterfeiting is now widely regarded as a seriously social, economic, and political issue. The majority of researches on counterfeiting have tended to focus on issues of supply....

This investigation expects to set up whether the financial variables of Instagram clients affects their purchasing choices in the wake of presenting to ads on it. The research was directed on 865 respondents of Delhi-NCR (430 male and 435 female) of which 445 were rustic and 420 were urban. The information...

Globalization brings many imported food products from non-Muslims countries, such as Korea, China, and Japan, to Indonesia. Many products are categorized as subhat or are still in doubt in their halal. In fact, several of those products do not have a halal license from MUI (Indonesian Ulema Council)....

Green advertising has become an increasingly prevalent strategy among brands aiming to engage environmentally conscious consumers, particularly those in Generation Z. Despite its widespread adoption, concerns persist regarding its actual impact on purchase intention and whether consumers perceive these...