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22016 articles

How Coca Cola and Pepsi Use Segmentation in Consumer Product Industry

Jiaqi Wang
Segmentation of the market is one of the most crucial marketing tools that many firms have effectively used to achieve a sustainable competitive advantage in highly competitive world markets. It helps delineate markets based on the specific needs and desires of the consumers. Coca Cola and PepsiCo are...
Proceedings Article

Acceleration E-Business Co-Creation for Service Innovation Toba Lake Tourism MSME

Mariana Simanjuntak, I Made Sukresna
The study analyzes the role of variable mediation E-Business Co-Creation in the relationship between Strategic Planning and Digital Marketing Performance. The main objective of this research recommends tourism MSMEs about the importance of implementing digitalization in every service chain. Then to the...

A New Reflection of China’s Developmental Approach

Rui Li
Development has always been one of the hot topics that countries around the world have been paying attention to. The recent rise of China as a development actor has raised a major question, that is what is China’s developmental approach, how effective it is, and whether it can be copied by other countries....

Research on the Echo Chamber Effect

Jiuyu Chen
This essay explores the concept of the echo chamber effect and the validity of this concept. In this essay, how the echo chamber effect emerges as a product of the Internet is reviewed. This essay also compares the differences and similarities between two similar concepts, namely the echo chamber effect...

“Xiangtu” Arts and Public Engagement in Urban areas: A Case Study of “Lives on the Soil: Exhibition of Country Theme Art From 1949”

Xiaotong Wu
Public art is seen as a socially-oriented art form that encompasses several disciplines and mediums. Public artworks, as visual practices in communal places, can be either permanent sculptures, murals, and installations or ephemeral, interactive art projects that are publicly accessible, such as those...

Bibliometric Analysis: Research Trends of Simulation Game Utilization in Self-Regulated Learning (2013 - 2023)

Wening Primaestri, Muhammad Akhyar, Leo Agung
Self-Regulated Learning (SRL) is a person’s ability to understand and control the learning environment which includes goal-setting, self-monitoring, self-instruction and self-reinforcement. The development of these abilities enables students to learn more effectively as they can set clear goals for themselves...

Instrument Development: How to Measuring Inquiry Skills

Zahra Fathya Chaerunisa, Murni Ramli, Bowo Sugiharto
The literature study discusses how to measure inquiry skills. This literature study aims to determine and develop a form of measurement of inquiry skills. The method used is a systematic literature review. The initial literature obtained was selected based on predetermined criteria, namely: 1) English-language...
Proceedings Article

Education management and technology reform in big data era - a new paradigm

Xuejian Mo
With the development of cloud computing and mobile Internet, big data in various fields quickly became a hot topic in education, big data is becoming a disruptive innovation to promote the education system and change the power of science. Starting from the big data features, educational management era...
Proceedings Article

Virtual Machine consolidation policy for power usage management in cloud data centers

Rugwiro Ulysse, Chunhua Gu
In Today's world, IT technologies are growing day by day so the need of computing and storage are growing with it. The increasing of cloud services demands requires more computing resources to fulfill the end user's requirements. So, energy consumption by cloud computing resources is also increasing...

Study on the Financing Strategies of High-tech Small and Medium Enterprises

Junpeng Wang, LiaiLun Chen
China today, the growth of high-tech small and medium enterprises are increasingly becoming the implementation of national technology innovation strategy, as well as to promote the sustained, stable and indispensable force in the fast-growing, high-tech small and medium enterprises but restricts healthy...
Proceedings Article

Investigation and Research on the Emotional Anxiety Current Situation of Learners in Flipped Classroom

Shi Jingjing
Flipped classroom is also known as inverted classroom. It is a new requirement and teaching method proposed in new curriculum reform which hopes to transfer the initiative from teachers to students. This modern learning mode can make students take advantage of the valuable time inside and outside the...
Proceedings Article

Creep Behavior and Crack Interference Effective of P91-Type Steel Under High Temperature

Ping Tang, Zhangwei Ling, Nanhui Jin, Min Wang
P91-type steel is widely used for the high-temperature pipe work components in advanced power plants. It exhibits a considerable high-temperature creep strength, a high corrosion-cracking resistance, a low oxidation rate, and good weldability. According to the relevant standard, plane defects were usually...
Proceedings Article

Talking about the Responsibility of Media in Guiding Public Opinion under the Network Environment

Ting-Ting Xu, Han Liu, Jing Hu
The development of Internet technology promotes the growing popularity of Internet applications. The relatively free and open network environment makes mass communication pattern changed. Wide sources of information, fast speed of transmission and the boost of the public free speech cause the public...

Application Research on “Seminar”Teaching Method of “Outline of Modern Chinese History”

Jin Qiu
“Outline of Modern Chinese History” is one the ideological and political theory compulsory courses for the college and university students, which is aimed at helping students understand the national history and national conditions, and profoundly understanding how have the history and the people selected...

Research on the Development and Management of Library Electronic Information Resources

Lili Zhao, Lishu Zhang, Dake Wang
Under the new situation, Chinese governments are paying more and more attention to the development and management of library resources. The level of science and technology development in China is also gradually improving. More and more library resources and literature information have realized the diversified...

Analysis of Performance Management Problems in Catering Industry

Mei Wan
With the continuous development of social economy and the continuous improvement of enterprise system, the position of performance evaluation in enterprises is becoming more and more important. How to build a scientific and standardized performance evaluation system suitable for the actual situation...

Answerability and Enforcement of Special Autonomy Funds in Southwest Papua Province

Bernadus Asmuruf
This study aims to explain how the Accountability of Financial Management of Special Autonomy Funds in the Province of West Papua. This study uses a qualitative method with a case study research design. Data collection techniques through observation, interviews, and document review. Then the data analysis...
Proceedings Article

Washback Effect on Second Language Acquisition Test: A Case Study of College English Entrance Exam

Yu Wang, Jie Bao
This paper focuses on a study of the washback of the college English entrance exam (CEEE). The study was motivated by a need for empirical research in keeping with the language teaching and learning reform currently underway. Questionnaire data analysis and mathematical statistics were employed in an...

Study on Coordinated Development Strategy to Chongqing Higher Vocational Education and Business Trade Service

Jiaqiong Kang
Higher vocational colleges, educational institution for cultivating professional and technical talents, are becoming more and more important for the development of regional economy. However, the development between higher vocational colleges and regional economy has still separated which results in the...
Proceedings Article

Discussion on the Establishment of Transfer Board System in China's New Three Board: A Case Study

Ling Sun
With the increasing number of new three board enterprises, the transfer board system has become a hotspot. Based on the theory of corporate finance growth cycle, this paper constructs the analysis framework of the demand for the transition of enterprises in the growth period, and takes the case of Econtrol...

How Do Elementary School Teachers Teach Children to Appreciate Stories?

Seni Apriliya, Dadang Sunendar, Yeti Mulyati, Sumiyadi
Children's story appreciation is one of the literary material in elementary school. Stories can be selected and delivered in several different ways. This paper aims to describe how teachers teach students to appreciate children stories. Data collection was carried out through interviews with teachers...

The Effects of Mergers and Acquisitions on Corporate Management and Financial Performance

Guijiayi He
Over the past thirty-five years, there have been more than one million M&A cases worldwide, but the failure rate is 70–90%. Although mergers and acquisitions are useful approaches for corporations to expand the scale, it is double-edged. Therefore, it is important to critically examine its influence...
Proceedings Article

Pavement Smoothness Affecting Riding Perception Based on Characteristic Values of Gyro Angular Velocity of Traveling Vehicles

Sufeng Zhao, Shuyun Wang, GuoHua Fu, Ning Li
Pavement smoothness is one of the main factors affecting riding perception. There are two kinds of theories on how road surface smoothness affects riding perception: one is the widely accepted vibration acceleration (VA), and the other is gyro angular velocity (GAV) of passengers around X, Y, and Z axes....

The Impact of Deletion and Recall Behaviors in Social Media Use on Users’ Mental Health

Chenyu Liao
The negative interactions in social features and their impact on mental health have increasingly become a research focus. This study focuses on how negative interactions in social media use influence mental health and the mediating role of users’ deletion and recall behaviors. The research background...

Deed of the Official Making of Electronic Land Deeds in Relation to the Law of Proof

Reni Anggriani, Yossica Ariatami Edwina
The development of information technology provides many benefits and conveniences for every activity of human life. One of them is in land registration activities. Along with the development of time and increasing technological advances, land registration activities can bring new problems, especially...

Construction of Micro-learning Space Based on the Cultivation of Postgraduates' Scientific Research Ability

Chenhu Song, Na Li
The cultivation of scientific research ability of postgraduate students is significant to improve their scientific and technological innovation ability, pushing forward the progress of science and technology and the development of society. With the increasing number of postgraduate students and the gradual...
Proceedings Article

A Novel Moving Object Trajectories Clustering Approach for Very Large Datasets

Jian Dai
Witnessing a rapid and continuous diffusion of mobile devices such as on-board GPS navigators, smartphones and tablet computers, we also facing the challenge that how to effectively and efficiently cluster the trajectories derived from these devices. Such an algorithm can benefit a range of applications...

Public Relations of Metro TV Strategy in Maintaining Image Through CSR (A Study on CSR “Metro TV Berbagi” Program to Muhammadiyah Boarding School Ki Bagus Hadikusumo)

Fariska Anjani, Yugih Setyanto
PT. Media Televisi Indonesia (Metro TV) is the first news TV in Indonesia which aired on November 25th, 2000. To maintain its image, Public Relations (PR) Metro TV keeps doing activities involving its stakeholders. One of those activities is Corporate Social Responsibility (CSR). As a form of concern...
Proceedings Article

ICT for Independent Living – Business model insights

Barry J., Luherne M, Van Glabbeek, G.
Applying technology to assist older and frail people to live independently is a growing mega-trend. Ambient Assisted Living (AAL) is an initiative by the Eu-ropean Union to “jump-start” the market. This paper will explain why AAL is a mega-trend, what is the current state of the market and how can ICAICTBM...
Proceedings Article

Optimal Pricing of Mass Customized Products for Logistics Outsourcing

Peng Jiang, Yichung Hu, Ghifeng Yen
Recently, with increasingly fierce market competition, manufacturers have to introduce mass customization production. Under the guidance of the core competence theory, many manufacturers will outsource their logistics activities to a professional third-party logistics companies which are good at supply...

The interaction model of business and state as a factor in human resource management

Tatiana V. Skryl, Vladimir S. Osipov, Vadim O. Evseev
The paper presents the economic model representing the inter-relationship between the state and business with respect to human resource management. The model connects the categories such as labor, money, working time, life being and productivity of the working person. In the process of implementing this...

Research on the Influence of the Nature and Behavior of Animated Characters on the Audience

Tao Yang
Animation is a comprehensive form of film and television with unique charm. Characters play an important role in animation, and the performance of characters has become one of the key factors in determining the success or failure of animation. There are adults and children in the audience who appreciate...

Building Collective Action: Social Capital and Cooperative Management in Byak Karon’s Conservation Initiatives

Herni Imelda Septon, Gita Susanti, Nuralamsyah Ismail
This study examines how collective action within the Byak Karon community emerges through the strength of social capital and cooperative management in their conservation initiatives. Employing a descriptive qualitative approach combined with policy analysis, the research explores the interactions among...

Analysis of GDP of the United States (1981-2021)

Jincheng Kuang
From relevant articles, the United States restored its economy from recessions since 1981, revealed by its real GDP. In the whole process, the questions appear as how United States made it-What caused the changes and what are the evidence for the policies of restoration. To figure out the reason behind,...

Power in the Folds of Clothes: Costume Symbols and Female Micropolitics in The Song of Eternal Sorrow

Ruoxuan Shi
In the traditional field of literary criticism, dress writing focuses on the symbolic function of the mirror image of the times and the social class. With the in-depth excavation of the semiotic theory on the meaning practice of the object system and the revelation of Foucault’s micro power theory on...
Proceedings Article

Effects of Indian Sandalwood Essential Oil (Santalum album Linn) in Inhibiting the Growth of Biofilm Streptococcus Mutans ATCC 25175

Velicia Ghina Nadhifa, Ciptadhi Tri Oka Binartha
Streptococcus mutans is a major cause of dental caries. The gold standard for antimicrobial mouthwash is chlorhexidine gluconate 0.2%. If used long term, chlorhexidine gluconate might induce an allergic response as well as tooth discoloration. The essential oil of Indian Sandalwood is a natural product...

Digital Engagement and Sustainability: Analyzing the Impact of Social Media Dependency on Academic Performance, Network Choices, and Influential Factors

M. A. Raajarajeswari
This research study aimed to investigate how the workplace well-being has a significance on teaching effectiveness in Arts and Science Colleges in Coimbatore district. The study is essential as it directly influences the teachers’ classroom delivery and their overall performance, which ultimately benefits...
Proceedings Article

Research on energy management four wheel drive robot assisted

YinBo Du, Pengju Si, Lei Xia, Da-Hong Wang, Xian Meng
In recent years, the field of electric vehicles is the first application of the new energy industrial technology platform, with the continuous progress of human science and technology, the future car development is the inevitable direction of electric drive electric vehicle. However, wheel independent...

Study on Rule of Exclusion of Electronic Evidence

Qi Zhang
Since the newly revised criminal procedure law of China has listed the "electronic data" as one of the legal forms of evidence, the problem of how to eliminate illegal electronic evidence in criminal proceedings arises. This article discusses the definition and characteristics of the electronic evidence....

The Effect of Applying Internet Browsing in Improving Students’ Reading Comprehension Skill

Merina Kalangi, Nihta Liando, Mister Maru
This research is conducted under the following purpose of study: (1). To find out whether the use of internet browsing can improve the students’ ability in comprehending written text. (2).To find out how effective is the use internet browsing in teaching reading. In doing this research; the writer used...

Communication Privacy Management of Annyabbu Pangngiori Tradition in Bontosunggu Village, South Bontonompo District, Gowa Regency

Magfirah Magfirah, MIqbal Sultan, Kahar Kahar
The purpose of this research is to know and understand communication privacy management in the context of the Annyabbu Pangngiori tradition in Bontosunggu Village. This research was conducted for approximately 2 months, namely August-September 2023. The method used in this research is a qualitative method...

Principles for Expressing the Behavioral Component of Attitude among College EFL Learners

Yan Liu
This study explores how principle-based guidance can support college EFL learners in expressing the behavioral component of attitude in spoken English. Although learners can easily articulate feelings and opinions, they often struggle to express what they actually do or intend to do. To address this...
Proceedings Article

Multiple Dimensions of Promoting Digital Transformation of Human Resource Management

Yi Tong
With the advent of digital age, digitalization has brought significant changes to human life, such as people’s communication means becoming more diversified. Therefore, relevant enterprises’ management methods in the digital development process also need to be reformed. In order to maintain core competitiveness,...
Proceedings Article

Environmental Ethics Perspective of Sustainable developing and utilizing of urban lakes ---Taking the Comprehensive Measures of Wuhan Urban Lakes as the Example

Yong-zhi Chen, Xue-kuan Yu, Zuo-qin Qian
Urban lakes are important water body for a city. It plays an important role in the climate regulation and ecological environment construction of the city, and it is a true reflection of ecology culture for the city. However, with the rapid development of socialism modernize build of China, how to keep...

Ideology and Power in Presidential Speech

Meinarni Susilowati, Witra Ulkhasanah
Despite the fact that he frequently produced controversial statements in the public domain, Donald Trump has attracted researchers’ attention to investigate his political speech. His controversies may be seen as a potential area that brings linguistic currency, which may trigger ideological implications...

Economic Resources of Educational Inequality in Hong Kong High Schools: A Qualitative Study of Student Perceptions Across School Types

Sam Huang
This study scrutinizes how economic resources shape educational inequality across public, private, and international high schools in Hong Kong. Drawing on qualitative questionnaire with 33 students from diverse socioeconomic backgrounds, the research reveals how institutional arrangements, family resources,...

Study on the Guidance and Governance of Network Public Opinion in Public Emergencies

Yuling Liu
With the development of the international situation and the continuous improvement of socialism with Chinese characteristics, combined with the strong arrival of the Internet-based new media, the outbreak of public emergencies, the development of fast, rich, free to spread and report, So as to bring...
Proceedings Article

Effects of externally supplied BSA on ZR, IAA, ABA, GA of plant Cinnamomum camphora cutting seedlings and root

ShaoHui Huang
Proteins possible effects on roots have received little attention. Here, we investigated how externally supplied protein influences root formation of Cinnamomum camphora cuttings. Cultivation matrix was composed of vermiculite, perlite and river sand based on the proportion 2 2 3. Softwood cuttings were...

Study on the Connotation and Process of Moral Education

Caihong Ren
From the perspective of moral education, how to think about the connotation, process and thinking method of moral education requires us to trace back to the original state of moral education, and explore how moral education can strengthen moral education and cultivate people.
Proceedings Article

Research on Station Position and Transfer Mode of Qingdao Metro Liuting Airport Station

Xiao Wang, Meng Zhang
With the development of our social economy and the advancement of urbanization, China's urban traffic demand continues to grow rapidly, more and more cities are affected by the traffic jam. In order to solve the urban traffic problem fundamentally, many cities are embarking on the construction of rail...