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This Program is aimed at cassava farmers and the village community of Rende-West Bandung. The role of cassava farmers and the community in processed food businesses is very much needed considering the economic conditions, especially in the village of Rende, have decreased since the outbreak of Covid-19,...

Today, fast fashion is gradually being seen as the most convenient and budget-saving choice for fashion enthusiasts and shopping lovers. However, fast fashion causes many environmental hazards and also has become a huge challenge to sustainable development today. This research aims to determine factors...

The Covid-19 phenomenon has had a huge impact on the economy in all regions in Indonesia, especially the Province of Bali. The regional income of the Bali Province has decreased due to the closure of access to Bali tourism so that no tourists, both foreign and local, can travel on the island of Bali....

A Non- Fungible Token or an NFT is described as a digital certificate representing ownership of, or rights to a unique digital asset, where the ownership is recorded on a non-centralized blockchain (a digital ledger of transactions that is not owned by the state or authoritative bodies). Common examples...

This research aims to answer the problem formulation that has been put forward to determine government supervision in overcoming the scarcity of subsidized fertilizer at the Bone Regency Horticulture and Plantation Food Crops Service. The method I use in this research is qualitative descriptive research....

The presence of private label products on supermarket shelves in Peru is becoming more and more frequent; it is possible to notice a bigger effort by retail companies to position their products through marketing and advertising strategies, trying to leave behind the reputation of low quality that they...

Social media are increasingly influencing and changing the way consumers behave, and how they make the decision to buy the cosmetics online via Facebook, Instagram, WhatsApp, and telegrams. The importance of cosmetics has increased, as many people want to stay young and look attractive. Therefore, the...

With the advent of the era of big data, modern information technology has been widely used in all walks of life, further promoting the rapid development of China's market economy. For marketing, in the context of the era of big data not only ushered in a new opportunity, but also brought certain...

In this paper, through the establishment of mathematical models of ordinary residents in Beijing to invest in the choice of a house or choose to rent a suitable problem. First of all, from the actual economic situation in Beijing, to find out the impact of Beijingers choose to buy a house or rent five...

Research purpose: The goal of this study is to determine the elements that affect young customers’ decision to keep making purchases on Shopee in Hanoi. The purpose of Generation Z to continue buying on Shopee is to be improved by suggestions for solutions. The particular goals of this...

This paper aim to analyze how brand jealousy, brand love, and materialism affect customers' motivation to buy luxury brand at premium prices. A survey was conducted online in three Indonesian cities: Jabodetabek, Surabaya, and Makassar. The focus brand of this research is Coach. The potential customers...

A unique traceable code can often be found on the label of high value fresh produces, such as organic, environmental friendly, and green fresh vegetables. Consumers are able to use the traceable code to search product information in a searching system. It has been found out from questionnaire survey...

Indonesia’s national online shopping day celebration has triggered consumers to buy impulsively. This tendency of impulsive buying could be restrained through good self-control on individuals. Therefore, this research aimed to identify the effects of impulsive buying level, self-control level, and effects...

The development of e-commerce provides a kind of more convenient lifestyle for customers ,they can buy what they need without going outside. Recently the amount of e-commerce business transactions has been increasing in our country ,which lead to the requirement of express package is also increasing...

Batik Gajahmada Tulungagung is one of the industrial homes in Tulungagung that produces batik writing and batik cap fabrics. The number of business people who plunge into the world of batik makes batik business competition more rapid. The research aims to determine the most dominant indicator on the...

President Joko Widodo’s announcement of the introduction of COVID-19 to Indonesia on March 2, 2020 has created panic buying by people at convenience stores. Panic buying by the public can be information for investors to determine stock prices and the level of stock return in the capital market. This...

Consumers’ willingness to buy is usually influenced by many factors, and online reviews have become one of the most important influencing factors. This paper uses literature research and simple case studies to describe the definition, classification, and development process of online reviews, and then...

The concept of luxury consumer goods has been extended from ancient times until modern times, when industrialization and the progress of social system have made the trade of goods more liberal. Luxury goods have gradually changed from being the exclusive goods of the privileged class to a kind of consumer...

Counterfeiting now become a global issue that is not happen only in developing country, but also in developed country. Especially in Bandung city that’s on high counterfeiting activity city list. And Casio wrist watch also become the main target of counterfeiting. Because it can be used on both male...

The housing problem, has been China the topic of ordinary people more attention. Can a lot of people will buy a room as the standard of success. In April 2014, according to data released China's 70 large and medium-sized cities housing prices fall month-on-month growth. Search to some relevant information...

Modern enterprise based on marketing or virtual electricity, improving customer loyalty and inspire customers to buy back is the way, this paper takes "customer development - precision maintenance - customer regeneration" build customer loyalty for the perspective of "nine" footwork, aimed at boosting...

This study aims to analyze and explain the Marketing Communication Strategy of PTEkma 89 Communication Surabaya in Increasing Sales of Event Organizer Services. This research method uses descriptive qualitative. The location of this research is at PT Ekma 89 Communication Surabaya. Determination of informants...

This paper integrates two perspectives: behavioural (self-identity and long-term orientation) and social approach (deontology and collectivism) to examine the purchase intention of fresh agricultural products. A strong sense of self-identify and long-term orientation is expected to affect purchase intention....

In the environment of children in elementary schools, closely related to learning activities, play and eat snacks. On the eats snacks activity, kids often buy snacks outside of the school that turns out, food they consume is far from assured of cleanliness and health, which could be bad for their health....

Nowadays, as the development of science and technology and the popularization of the Internet, more and more people buy commodities online on Singles’ Day. There must be some reasons that why consumers pay so much attention to Singles’ Day and it has such large sales. Therefore, this article aims to...

Visible light communication (VLC) has recently become one of the most popular research points. VLC can provide not only illumination, but also the data communication. This technique can be applied in advertising system when it transmits advertising information. When we are attracted to the merchandise...

Under the pressure of global industrial competition in the 21st century, perceptual design has become a prominent subject in the field of design. With the progress of science and technology and the improvement of people’s life quality, modern consumers have gradually become more and more sensitive to...

In July 2018, the price of eggs in Klaten Regency experienced a sharp increase. The purpose of this study was to determine: (1) the effect of the increase in the eggs price on the decision to buy eggs by consumers, (2) the impact of the increased in the eggs price on the number of eggs purchased by consumers...

With the development of online consumption, contemporary young fashion lovers have become accustomed to online shopping. Dewu APP stands out among many e-commerce platforms and has become the largest and most popular e-commerce platform among young consumers in the trend circle in China. Through observation...

Took World of Honor’s peripheral products’ crowdfunding program which established by Yuying Wenchuang company as an example, analyzed the characteristics of companies which mainly rely on fans’ economy and the products they sell. Due to special characteristics of crowdfunding products and different motivations...

In recent years, Chinese consumers have increasingly higher recognition of regional public brands of agricultural products. The premium profit of brand agricultural products drives industrial revitalization and increases farmers’ income. However, the continuous growth of e-commerce of agricultural products...

The redesign of the exiting products and the value analysis are powerful tools for the enterprises to participate in the market competition. For consumers, they are more willing to purchase satisfying products at low prices, so in the process of product redesign, people will be more likely to buy them...

Research purpose: This study aims to investigate the relationship between brand identity, social media marketing, fashion store atmosphere, and perceived customer relationships regarding repurchase intention in order to obtain insight into consumers’ repurchasing behaviour in the fast fashion...

Standardization is conveyed through the media, which is often able to manipulate someone as a form that must be followed by the audience. Therefore, this research aims to explore the concepts of beauty in the minds of the Korean drama viewers. This study uses a qualitative method, with an audience reception...

One of the most frequent phenomena discussed in a speech event is code switching. Code switching is the transition from one code to another. The phenomenon of code switching occurs minimally in bilingual or even multilingual speech communities; otherwise this phenomenon will not occur in monolingual...

Many consumers worry about the safety of their personal and financial information when making online transactions. Cases of data breaches and cyber-attacks have made some people hesitant to share their details online, which can act as a significant deterrent. Another key factor is the inability to physically...

In September 2019, Brandy Melville, an Italian company within the clothing industry, opened its first and currently the only store in Shanghai, China [4]. It soon gained popularity among young people, especially females. Many people rushed to the store to buy clothes, bags, and hairpins. Compared to...

In the management of e-commerce livestreaming, livestreaming anchor selection is a very important decision. The performance of livestreaming anchors directly affects consumers’ intention to buy online. Based on the theory of psychological awakening and psychological feeling, this paper analyzes the characteristics...

In order to study the evolution mechanism and forecast the development direction of green building market, this paper establishes a model of asymmetric evolutionary game in the green building market by using the idea of evolutionary game firstly. Then the dynamic equations of the two strategies are set...

This study is aimed at describing the attitude of elementary school students toward mathematics. The research method used was survey. Respondents were 135 elementary school students consisting of fourth, fifth, and sixth-grade students. All respondents had recieved permission from their parents to participate...

The outbreak of Covid-19 restricts public activities. The real impact of Covid-19 is the decrease in the income of some people. Employees stay at home. Traders stop selling temporarily because the market is closed. Transport drivers have reduced passengers. Everyone has a lot of needs. Such food, shelter,...

Tropicana Slim as a low-calorie sweetener, promotion of products through television media, because it is expected to attract the public to want to buy and consume the product. This study aims to determine and identify quantitatively how much advertising effectiveness Tropicana Slim version of Dion Wiyoko...

Technical Indicator is one of approach to analyze the movement of stock. Will this stock decrease or increase in future? One new measurement that has been developed is Sutte Indicator. The Sutte Indicator is an indicator used in Technical Analysis of Stock Market. Sutte Indicator helps in the decision...

Business of red chili was fragile resulting in uncertain and vulnerable supply chain. Once price fluctuation or crop failure, farmers could not buy production’s input, the next production of chili declined. Then, disrupted in chili supply chain occurred. The purpose of this study was to figure out the...

This research aims to analyze the role of e-Relation Marketing (e-RM) in strengthening the relationship between repurchase intention and repurchase. E-RM is used by online store’s marketing programs to increase sales. In this research, free shipping is used as an e-RM indicator together with discount...

While “xiaonian (the Chinese minor new year)” is one of the important Chinese traditional festivals, its date is not nationally unified. This essay therefore summarized “xiaonian” time and the regions where the “xiaonian” time has evolved recorded in Compilation of Chinese Local Chronicles and Folklore...

The arrival of the era of big data has injected new vitality into Internet companies. The generation and application of computer technologies such as the Internet of Things, Cloud Computing and mobile data platforms provide opportunities and possibilities for the innovation of business models of Internet...

Recent work introduced the concept of NRGcoin [1] - a decentralized digital currency for renewable energy, based on Blockchain technology. In this abstract we summarize the con-cept and outline how this currency benefits each stakeholder in the smart grid and the renewable energy economy as a whole....

The world has entered the stage of rapid development of technology, especially the fourth industrial revolution with outstanding changes and developments in information technology. Artificial Intelligence (AI) is one of the most mentioned names in this period. AI is part of computer science, developing...

Language in advertising discourse is different from that of other genre of text since advertisements are supposed to have the capability of attracting public attention and interest. By making use of Van Dijk’s (2009) discourse theory, this study examines three phenomena about food product advertisements...