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Research aims to determine and analyze the influence of customer experiences, café atmosphere, social media marketing on consumer e-Wom at the Makassar Café Coffee Institute. Research method applied Was a quantitative research method. The number of respondents obtained using a sampling technique using...

The purpose of this study is to examine how customer interest is impacted by brand image and electronic word-of-mouth (e-WOM). This study also looks at how brand image functions as a mediating variable between the impact of e-WOM on customer interest. Purposive sampling combined with non-probability...

This research aims to analyze the influence of halal-friendly Destination and Electronic Word of Mouth on Revisit Intentions with Destination Trust as a mediating variable for tourists who have visited tourist destinations in West Java. This type of research is quantitative survey research. The population...

This study aims to see the effect of social media marketing activities on repurchase intentions through brand loyalty. By distributing 150 questionnaires to customers of Bebek Sawah Resto in Padang City. Processing using the smart PLS SEM program version 3. Entertainment (ENT), Customization (CUSTM)...

The purpose of this study was to analyze the usage of social media and electronic word of mouth (e-WOM) by tourists in Teluk Kiluan, Lampung, and to examine their effect on revisit intention. The independent variables were the usage of social media and e-WOM, and the dependent variable was tourists’...

The rapid growth of technology has been experienced since the beginning of the 21st century. Technology has become inseparable from the daily life of today’s society; with the help of daily devices such as tablets, smartphones, and laptops, the internet can now be accessed instantly. Due to technology’s...

In contemporary China, social media platforms have replaced traditional advertising mediums, such as television and mass media, in becoming the primary channels for digital marketing and brand promotion. Existing literature has extensively examined how different promotional strategies adopted by Chinese...

The definition of word of mouth (WOM) has developed from time to time along with the development of information and technology advances, in which WOM is currently being carried out more using online media. In addition, influencer marketing is part of the spread of word of mouth to introduce various types...

Trenggalek is one of the leading destinations in East Java, Indonesia. Trenggalek has the potential for natural, cultural, and artificial tourism. Some natural attractions include Pelang Beach, Prigi Beach, Dillem Willis Agrotourism, Kili-Kili, and Lingga Cliff Tourism. This study examines the relationship...

E-commerce has grown rapidly and helps meet people’s needs quickly, effectively, and efficiently. This causes the habits and behaviors of the community in their activities to change. The study’s purpose was to see how brand awareness and electronic word of mouth performed concerning purchase intention...

The goal of this study is to see if trust and word of mouth (WOM) have a direct effect on satisfaction and loyalty, as well as an indirect effect via Tokopedia customer satisfaction in Makassar City. This research approach is a quantitative research approach. The population is all Tokopedia customers...

This research discusses the importance of Digital Marketing influences on marketing activities mainly in Indonesia’s movie industry. Using a sampling method of both quantitative and qualitative measures to best indicate the cause and effect of this study. The study identifies Electronic Word of Mouth...

Social media is the choice of business owners as a promotional media. Sometimes, customer posts and tag the place of business in their social media are reposted as a form of customer engagement. The business owner hopes, it will make customers revisit, besides its apart of promotion for other potential...

The objective of this research is to analyze the effect of Islamic tourism on tourist loyalty in visiting Muaro Lasak Beach Padang, the effect of E-WOM on tourist loyalty in visiting Muaro Lasak Beach Padang, tourist satisfaction on tourist loyalty in visiting Muaro Lasak Beach Padang, and the effect...

The purpose of this study is to find out the influence of social media on the destination image and impact on the visit decision, the influence of word og mouth on the destination image and the impact on the decision to visit, the influence of the destination image on the decision to visit a tourist...

To acquire an information regarding the best travel destination, there are two main sources which can be used: advertising (books and magazines, TV, radio, and travel agencies) and word-of- mouth recommendations (WOM) via the Internet and friends. This study employed two research questions. First, how...

This study aims to 1) analyze the effect of security on Tokopedia’s consumer trust in the city of Padang, 2) analyze the effect of electronic word of mouth on Tokopedia’s consumer trust in the city of Padang, 3) analyze the effect of security on Tokopedia consumer purchasing decisions in the city of...

This research is motivated by the determination of West Sumatra as one of the world’s halal tourist destinations so as to make the rapid growth of tourism in Indonesia, especially in the region of West Sumatra. This has led to a large opportunity for economic progress, especially in tourism. Loyalty...

With the rapid development of the world economy, the popularization of e-commerce and tourism, and the booming of the travel website market, many researchers are interested in emerging websites, and have conducted multiple studies in the areas of attribute selection, trust formation, relationship quality,...

E-WOM(electronic word-of-mouth) has gradually replaced traditional WOM(word-of-mouth) as an important factor affecting consumer shopping due to the popularization of the Internet and the fast growth of e-commerce. Therefore, e-WOM communication is crucial for developing potential consumers. This paper...

E-commerce is a business activity centered on information network technology and centered on commodity exchange. It is the electronic, network and informatization of all aspects of traditional business activities. With the continuous development of the Internet technology, the e-commerce model with changes...

Research into consumer satisfaction levels have gone far enough for several years now, however, much has not been done to reiterate how consumers will react and deal with their dissatisfaction and the effect it has on the companies. The main objective of this paper was to review literature that depicts...

This research goal is to analyze the effectiveness of traditional word of mouth (WOM) on the registration of new students at Bali State Polytechnic. The idea of word of mouth (WOM) communication has received a lot of attention both in business and academia. WOM traditionally involves personal communication...

Service failures by mobile network operators can generate intensely negative customer experiences that result in brand hatred. This hatred often manifests through negative word-of-mouth (both face-to-face and electronic), severely affecting the company’s reputation. Conversely, customer forgiveness emerges...

This paper examines the persuasive effect and the awareness effect of online user reviews on product sales. Using publicly available data from a China-based B2C e-commerce site under the Alibaba Group—Tmall.com, we show that rating of online user reviews has no significant impact on product sales after...

The research aim is to analyze the role of satisfaction as a mediator on the effect of service quality on WOM. Respondents are students who had conducted WOM in two biggest private Islamic universities owned by non-governmental organizations in Indonesia; University of Muhammadiyah Malang and University...

This research explores the impact of Electronic Word-of-Mouth (E-WOM) on the TikTok platform on consumer purchasing behavior and interest in social media. The study employs a literature review conducted by searching for relevant references related to the identified case or issue. The data used consists...

This research aims to obtain an overview of e-service quality regarding E-WOM through e-satisfaction among Netflix Over The Top (OTT) Media Users. The approach to this research uses quantitative methods by collecting data from 200 respondents randomly selected from the total population of the Indonesian...

Brand image and intention to switch are two important factors for every company. Companies that already have a strong brand image tend to be preferred by customers and their intention to switch is lower. Factors influencing the two variables include word of mouth (WOM), customer satisfaction and complaint...

The presence of the internet proves that human civilization is advancing. The accumulation of these advances is the integrity between humans as entities and the internet as a facility that encourages the formation of interaction between humans and other groups mediated by information devices, such as...

Information on culinary products is currently easy to find on Instagram. Businessmen who are members of the Footy MSME community located in Bandung Regency in marketing culinary products do a marketing communication, namely e-WOM (Electronic word of mouth) on Instagram. Initially, term of ‘word of mouth’...

The purpose of the research is to examine the effect of electronic Word of Mouth (e-WOM) on value co-creation of ride sharing application users in Indonesia (both directly and indirectly). The method that was used is survey method with the respondents of 201 ride sharing application users (Gen Y). A...

Repurchase Intention is the intention to repurchase or transact the same or a different product more than two times. One of the appropriate strategies to continue maintaining repurchase intention is through e-WOM. This study aims to determine the effect of the e-WOM relationship on Repurchase Intention...

Public demand on formal education has increased, especially on universities. This has caused universities as strategic sectors that are expected to create a quality human resource. The completion amongst universities tends to increase year to year. This condition demands universities to improve the quality...

This research aims to determine and explain the size of the simultaneous and partial effect of Electronic word of mouth, Citra Destination, and Tourist Facilities on the choice to visit the Sari Ater Hotel & Resort. This research proposal employs description and verification techniques. This study’s...

This research is motivated by the rapid growth of tourism in Indonesia Country. This causes many opportunities for tourists to move from one tourist attraction to another. So it is difficult to maintain and increase the number of tourists visiting a region. This study aim to gather and analyze published...

Public talk about the educational product or service that is being communicated is very important. If the educational product or service produced is good, the sense of trust will increase and make purchase intention very significant. This study aims to inspect the effect of this word-of-mouth (WOM) on...

The goal of the present study is to propose a mediating role of gratitude in the link between tourist satisfaction and positive WoM intention. The data were collected through a survey involving 142 tourists in Indonesia who have experienced tourism services in the country. Based on the data, we managed...

Indonesia have blessed with many beautiful natural scenery. This beautiful gift of nature must be kept to the best possible so that it can be enjoyed by many peopleand become a source of local income. The purpose of this study was to determine the influence of Servicescape, Customer satisfaction, Word...

The digitalization has changed the business paradigm, including the tourism industry. Tourists are becoming more familiar with using Online Travel Agent booking and leaving the traditional booking method. This study examined the antecedents of online information adoption behavior in travel booking. Four...

This paper examines the rise of “New Painting” (新绘画) in post-millennium China, positioning it as a critical evolution beyond historical movements like Scar Art (伤痕艺术), the '85 New Wave (85新潮), and Political Pop (政治波普). Rather than a unified style or manifesto, New Painting embodies a radical subjectivity—a...

Social media is getting attention as a new marketing strategy in the digitalize business. Hotels are making benefits of this trend to reach and influence their customers to purchase. The purpose of this research was to find out the influence of social media marketing towards intention to stay in a hotel,...

In today’s market, business transactions and communications with customers take place on digital platforms such as e-commerce and social media. This study aims to investigate the impact of social factors, namely social capital, social identity, and social influence, on the electronic word-of-mouth (e-WOM)...

Social media plays a pivotal role in promoting virtual art exhibitions, particularly through electronic word-of-mouth (e-WOM), which significantly influences user engagement and online purchase intention. This study applies the Stimulus-Organism-Response (S-O-R) theory to explore the relationships among...

The number of e-commerce popping up in Indonesia, shifting Indonesian buying behavior from offline to online. The largest e-commerce company in Indonesia now is Shopee, therefore this research aims to analyze the impact of security and electronic word of mouth (e-wom) on purchase decisions with trust...

The purpose of this research is to look into the impact of social network features such as flow, trust, and electronic Word-of-Mouth (e-WOM) on the purchase intention of social network users in Indonesia when it comes to smartphone items. The study sampled Indonesian social networking users. Purposive...

The rapid advancements of Information Technology enable online social networks to become a new medium for Electronic Word of Mouth (e-WOM) about the quality of purchasable goods. One of which is the Acne Series bundle produced by MS Glow. MS Glow is an Indonesian skin care and beauty company. This study...

The current digital era 4.0 encourages various business sectors to carry out digital transformation, one of which is carried out by the banking sector, which has begun to utilize smartphone technology in conducting digital-based banking financial transactions using mobile banking applications. However,...

This study aims to examine the antecedents of intention to visit and its relation to e-WOM, attitudes towards city, and city image. We conducted a structural equation model (SEM) to test the relationship between research variables. An empirical test of the model was reported using data collected from...

The objective of this study was to examine the influence of spirituality in the workplace against turnover intention mediated by employee engagement among the employees in WOM Finance Jakarta. As many as 214 employees of the head office of WOM Finance Jakarta were involved in this study. The data was...