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488 articles

Brand New Milk Tea Market: Chinese Milk Tea Development and Brand Analysis

Wingnam Shi, Chongxin Yang, Pengjun Yu
Since the beginning of the 20th century, the milk tea industry grew rapidly in China and has become a popular leisure activity for young people. According to the study of three chain stores in China, low-end milk tea stores are inexpensive and affordable, while mid-range milk tea stores have a wide variety...

Why Does Tea’ Stone Have the Potential to Succeed? —— Based on the POCD Analysis Framework

Haoqi Xiao
This paper analyses a new emerging pure tea brand, compared with many tea-related beverage stores that appear in the market. According to the research, people’s acceptance of such products is higher and higher, and the market competition is also intensified. The main purpose is to explain to readers...

Reports, Trends and Debates Upon Chinese Mainland Gender-stigmatized Issues

A Literature Review 2000-2020

Enming. Kang, Siying. Lu, Congge. Xu
In China, research mostly focuses on the stigmatized who are highly representative to a relatively less marginal or minor group in the society such as low-income rural migrant workers in cities. The perceptions of the stigma of diverse conditions are subjected to vague and personalized characteristics....

Analysis of the Marketing Strategy of Instagrammable Store in the New Media Environment

Taking HEYTEA as an Example

Ziyan Zhu, Xuyun Zhou
With the development of the Internet in China, the milk tea industry is thriving, and diversified marketing methods have been adopted and obtained good results. Under the influencer economy, the new media such as Weibo and Tiktok have been rising. This paper is concerned about the marketing strategy...

Analysis of the Development Strategy of MSME KARA Coffee & Artisan Tea Makassar

Raji’un Salimah, Muh. Adam A. Perkasa, Muh. Yunus Amar, Nurdjanah Hamid
This research aims to analyze the effective development strategies for KARA Coffee & Artisan Tea by employing SWOT analysis. This research utilizes a qualitative approach that integrates the collection, processing, and analysis of observation and interview data. The subject of this research is KARA...

Analysis of Internet Celebrity Brand Marketing Strategy

The Example of Nayuki’s Tea

Yibo Wang, Xiwen Cui, Wenxuan Zhou
With the rapid development of the Internet and economy. Internet celebrity brands have become a new generation of large economic systems. This article uses a case study method to select the Internet celebrity brand Nayuki’s tea to discuss the marketing strategy and analyze all the same Internet celebrity...
Proceedings Article

Research on the Mixed Teaching Reform of Tourism Management Specialty Based on MOOC Model-A Case Study of "the Theory and Practice of Tea Culture"

Chunhong Jiang
As a new network teaching model, MOOC (Massive Open Online Courses) has some limitations. Mixed teaching can bring about the seamless connection between the traditional teaching and the MOOC model, and achieve the maximization of teaching efficiency. According to the characteristics of courses in tourism...

Analysis on investment decision of start-up company Based on POCD framework: the case of Naixue’s tea

Shirui Che, Mirui Zuo
In recent years, multiple startups have been found all around the world. Most of them need to be invested from VC to support their development. However, only a few startups grow into valuable companies that can bring money to investors, which means they need to assess the potential risk of startups....

Revealing the Language Manipulation to “Spill the Tea” Among Millennial Teenagers on Twitter

Balqis R. Mahiroh, Sueb Sueb, Arifuddin Arifuddin
Language is a medium of communication for expressing feelings, emotions, and information to be shared. It is possible that the meaning of the language used may change depending on the context, including the generation after years. Millennials, for example, invented the terms spill the tea with the emergence...
Proceedings Article

Research on Mobility management based on MIP table in mixed IPv4/v6 networks

Zheng Xiang, Zhengming Ma
IETF has specified Mobile IPv4 and Mobile IPv6 in RFC3344 and RFC3775 respectively, but not yet discussed Mobile IPv4/v6 in any published RFC. This paper proposes a scheme to solve one of Mobile IPv4/v6 problems which Home Agent (HA) locates in IPv6 network, and Correspondent Node (CN) locates in IPv4...
Proceedings Article

Thermal stability of cotton cellulose modified with dysprosium complexes

Genyin Cheng, Ming Gao
Complex of cell-THPC-thiourea-ADP with lanthanide metal ions Dy3+ has been prepared. The thermal stability and smoke suspension of the samples are determined by TG, DTA and cone calorimetry. Experimental data show that for the complexes of cell-THPC-thiourea-ADP with the metal ions, thermal decomposition...
Proceedings Article

Application of calculus equation in solving thermal decomposition kinetics parameters of flame retardant flexible polyurethane foam

Caiyun Sun, Genyin Cheng, Ming Gao
Flexible polyurethane foam has been treated with borax, expanded graphite (EG), EG/borax as flame retardant, respectively. The thermal degradation of samples has been studied by thermogravimetry (TG) and differential thermogravimetry (DTG) in air. From the resulting data, kinetic parameters for different...
Proceedings Article

Study of synthesis optimization of a marine power station

Ming Sun
Recent developments of EEDI (energy efficiency design index) which is an indicator of ship’s energy efficiency level imposed the cost effectiveness of sea-going vessels. Optimization of the ship’s total energy system is studied in this paper. This study is focus on optimum load sharing control, which...
Proceedings Article

Ultrasonic Assisted Synthesis of Cationic Polyacrylamide and Its Dewatering performance evaluation

Xiang Li, Baojun Yang, Qianying Shou, Guoming Zeng, Pei Wu
In this study, an acid and alkali resistance cationic polyacrylamide flocculants (P(AM-MAPTAC)) was synthesized through copolymerization of acrylamide (AM) and methacrylamido propyl trimethyl ammonium chloride (MAPTAC) by innovative ultrasonic initiation technology. The structure and thermal decomposition...

Study on Industrialization Prospects of the Silk Road Tea Culture

Yan Xiao, Zhaoyu Liao
Since ancient times, tea is the origin of Chinese Silk Road, is related to the national and regional economic and trade exchanges and is an important commodity, tea culture is major carriers to spread Chinese civilization to the world. Let the tea culture along the ancient "Silk Road" and the spread...
Proceedings Article

Study on the Evaluation of Heavy Metal Pollution in Soil of Tea Plantations in Karst Mountain Areas Based on GIS

Denghong Huang, Zhongfa Zhou, Yajuan Chen, Zhiling Huang
To understand the soil environment quality of tea producing region in Plateau Mountainous area, the evaluation model of heavy metals pollution in soil was built by adopting both the single pollution index method and Nemerow multi-factor index method combined with ArcGIS Geostatistical Analyst and Model...
Proceedings Article

Status and development trends of Pu'er tea industrial mechanization and automation

Linlin Yang, Xiuying Tang, Jie Shi, Wangyun Ning, Qiong Wang
The general trend of tea technology development is tea industrial whole process automation. Pu'er tea with unique processing technology, its equipment with other tea varieties are very different. This paper summarizes the Pu'er tea industry mechanization and automation status, analysis of the tea industry...

The Promotion Strategy of MANNER COFFEE in China

Congzhi Zhou
Nowadays, China has gradually moved from a large traditional tea culture to a country with a very high level of coffee consumption. MANNER COFFEE is an emerging coffee brand. After being created, it has been growing at an astonishing speed, even once compared to today’s society’s hottest coffee giants...
Proceedings Article

Effect Of Source Tea On The Normal Mice's Gastrointestinal Function

Ting Wang, Yan Li, Tan Wang, Zuhong Wang, Ming Bai, Mingsan Miao
Effect of observation Fusen herbal tea in normal mice methods.: given to mice for 17 days, daily 2 times respectively in drinking high dose Fusen herbal tea, small dose Fusen herbal tea, Wanglaoji large dose of herbal tea, small dose of Wanglaoji herbal tea, herbal tea replace normal mice drinking water;...
Proceedings Article

Mechanical Properties and Fracture Toughness of Epoxy Resin Improved by Low-viscosity Hyperbranched Epoxy

Zhongwei Zhang, Xiaolong Wang, Xiaoguang Hu, Ting Xu, Yanyan Lin, Yefa Tan
Epoxy resins modified with low-viscosity hyperbranched epoxy were prepared. The tensile strength, flexural strength, impact strength, fracture toughness, glass transition temperature (Tg) of the cured samples were investigated. The results show that the addition of hyperbranched epoxy improves the overall...
Proceedings Article

Trichoderma reesei utilized tea residue to production cellulase

Jianing Mao, Xiang Nong, Yaojun Yang, Zi Liang
A study on the utilization of tea residues together with cellulase production is a meaningful research topic, this study aimed to make full use of tea residues, in this study, tea residue was utilized as a solid culture medium to produce the enzyme of cellulase by T. reesei, we used the methods of orthogonal...

A Glimpse of I Ching Through the Classic on Tea - Chapter Four Vessels

Jiangyan Wang
Chinese civilization began from the pre-Qin period, and the “Axial Age” was a time when the cultural essence was laid down in a vast array of texts, of which I Ching (the Book of Changes) is the first. As the first tea monograph in the world, the Classic on Tea has regulated the order of tea for thousands...
Proceedings Article

Preparation of a hybrid photopolymer for stereolithography

Yining Zhao, Mingshan Yang, Ran Ding, Qisong Shi, Ming Zhao
New free radical-cationic hybrid photopolymer, consisting of acrylate-based and epoxy-based photosensitive resin for stereolithography was prepared. The influence of the initiator sort and amount on the curing degree of the photopolymer was investigated. Photopolymerization process, degradation temperature,...
Proceedings Article

Investigation of the pyrolysis of Zichang?Coal using different?Catalysts in terms of mechanism and reactivity

YanHong Guo, Fan Cheng, Yu Fu
In this study, the pyrolysis of Zichang˚Coal (ZC) was investigated by thermogravimetry (TG) using three˚Catalysts, and the yields of the products obtained from pyrolysis, as well as gas˚Composition, were investigated by gas˚Chromatography (GC) using a fixed-bed reactor. The˚Catalytic mechanism was discussed...

Study on the driving force of the formation of multi-ethnic settlement in Dadu River Basin, Ganzi Prefecture

Hai Xiao, Mingjie Li, Xinxi Yang, Yuan Li, Yihan Duan
In the long history of China, clan and blood ties are the foundation to maintain the growth and development of a settlement, as well as the bond to breed collective consciousness. The Dadu River basin in Ganzi Prefecture has formed many multi-ethnic settlements composed of Han, Tibetan, Yi and other...
Proceedings Article

Estimating of stearic acid dosage using self-propagating combustion method in synthesis of nanocrystalline CeO2 powders

Y. Mei, W. C. Wang, H. Sun, W. Wang, Z. R. Nie, M. S. Gao
Nanocrystalline CeO2 powders were synthesized using stearic acid and cerium nitrate by sol-gel and self-propagating combustion coupled method. Influence of various molar ratio of stearic acid and cerium nitrate on the products grain and colour were discussed. Powder appearance, crystal phase, specific...

Analysis of the Recent Development of the Ready-made Tea Industry in China Based on the Innovation of HEYTEA

Zihui Zhang
With the rapid development of the modern economy and society, the ready-made tea industry has shown great development potential, but the competition in the industry is particularly fierce. The purpose of this paper is to analyze the external environment of the industry through the PEST model, and use...

The Prevalence of the Song Tea Bowl Among Japanese Elites in the Kamakura and Early Muromachi Period

Yian Ren
Since the Buddhist monk Myōan Eisai reintroduced tea culture from China to Japan during the early Muromachi period, it had become popular among the Japanese elite class. According to many historical records, Japanese elites have adopted the Song tea bowl as their tea utensils before the wabi and sabi...

Research on the Tea Culture of Yuan Dynasty

Hongyun Wu, Jianchun Shao
The content of tea culture in the Yuan Dynasty was rich, the activities of tea were diversified, and Han and Tibetan nationalities had cultural exchanges towards integration. People in the Yuan Dynasty not only inherited the old customs of Tea-boiling and Tea-stippling in the Tang and Song Dynasties...

Analysis of Management Strategy of MXBC

Jiayue Tang
Milk tea is a kind of tea beverage which originated in Taiwan Province and has been popular since 1990s. It combines the fragrance of tea and the sweetness of milk, and has become one of the choices of people’s daily drinks. Nowadays, with the increase of milk tea shops, the competitive of milk tea market...

A Comparative Analysis between Chain Coffee Shops and Independent Coffee Shops from Consumer Satisfaction Perspective

Zhuoying Huang
Although China has been embedded with tea culture, coffee culture imported from western countries has appealed to the Chinese gradually, both chain coffee shops and independent coffee shops have become growing markets in China. However, this paper aims to explore some differences and similarities between...

Optimizing Supply Chain Dynamics for Competitive Advantage in the Tea Beverage Industry: A Case Study of MIXUE Ice Cream & Tea

Yicheng Zhou
This study utilizes MIXUE Ice Cream & Tea as a case study to investigate how emerging tea beverage enterprises can establish sustainable competitive advantages with a focus on supply chain management. Through the application of Resource-Based View (RBV) theory and SWOT analysis, the 2024 annual report,...

The Role of Nudges in Mitigating and Preventing Cyberbullying on Social Media

Jiayue Mao
The prevalence of social media (e.g., Instagram, TikTok) heavily influences the social networks of teenagers and students. Recently, the popularity of “spill the tea” accounts, where account owners publish gossip about their classmates and friends, leads to a new form of cyberbullying. This manner, in...

The Dilemmas and Solutions of Tea Industrialization Development in Yingshan County of Hubei Province

Luan Hu, Juan Yuan, Qing Wang
Yingshan County is one of major tea-producing counties in China. Tea yield ranks first in Hubei province and fourth in our country. It is the national demonstration base of tea production, which has been successively named by the state as the Hometown of Chinese Tea and the National Demonstration Base...
Proceedings Article

Study on Fingerprint Construction of Pu'er Raw Tea by GC-MS

Na Wu, Shijuan Xu, Xianlan Chen, Shaoping Feng, Dushu Huang, Yanchang Wang, Wei Liu
Taking example for Pu'er raw tea 7542(106) in paper, sample pre-treatment conditions ( Headspace) and detection of the gas chromatography mass spectrometry (GC-MS) were optimized. Under the condition of optimization, the chromatographic fingerprints of nine batches of Pu'er raw tea 7542 sample for different...

Based on SWOT Analysis to Explore the Marketing Strategy of Sexy Tea’s Inconvenience

Yiwen Fu, Xinghao Li, Xusheng Liu
With the rapid growth of Chinese society, different Milk Tea brands started to emerge and join the competitive market. Among them, Sexy Tea, with its unique marketing strategy and the idea of hunger marketing, has gradually become a landmark for Changsha, China. Yet, it brings inconvenience to customers...

Formulation of Tomato Fruit (Lycopersicum esculentum Mill) Kombucha Patch with Erosivity Test and Teeth Brightness Level

Tia Laelasari, Neni Sri Gunarti, Eko Sri Wahyuningsih, Aliffia Dwi Rahma, Dinda Revalina Putri, Tiurdia Pandiangan, Zahra Adisty Rahma
Kombucha is a probiotic fermented drink produced through a consortium of bacteria and yeast known as Scoby (Symbiotic Culture/Colony Bacteria & Yeast), serving as an initial culture that aids in the fermentation process. Kombucha also contains organic acids, including ascorbic acid, which is also...

A Study of the Fusion of Religious Multiculturalism on the Tea Horse Road

Jinyu Yang
In 2013, the "Tea Horse Road" was listed as the seventh national key cultural relics protection units. It marks the official entry of the Tea Horse Road steps into the field of cultural heritage protection. The Tea Horse Road is a folk trade channel that "walks out" by Horse Caravan. It is a channel...

On the “Twelve Tea Utensils” in Old Man Shen’an’s Illustrated Tributes to Tea Utensils

Xintong Nan, Li Zhang
The Old Man Shen’an’s Illustrated Tributes to Tea Utensils stands as China’s pioneering monograph on tea culture presented in illustrated form. This seminal work meticulously documents the “twelve tea utensils” employed in the Song dynasty through an integrated approach of images and text, collectively...

Analysis of the Export Potential of Indonesian Processed Green Tea Products Through Export Market Mapping by Empowering International Trade Digital Data

M. Gunawan, Novie Ryandinni
The Indonesian tea trade specialization index value from 2006 to 2020 was positive from 0.439 to 0.627. This positive value indicates that the tea commodity has strong competitiveness and Indonesia as an exporting country produces more than domestic consumption. Domestic tea consumption data from 2002...

Investigation on the Present Situation of Bai Nationality Pottery Thought in Fengyi town Jingtian Village- A Case Study of Young People

Jun Lai, XiaoWang Su
Dali Fengyi Town, Dali Prefecture, Yunnan Province, is located at the southern end of Dali City, which belongs to Dongshan Village Committee of Fengyi Town. On the slopes after the mountain called Daqing, there are ethnic minority handmade pottery-producing areas, where the Tang Dynasty kiln firing method...

Strategies for Enhancing the Design of Cultural and Creative Products in Shizhi Qiang Village under the Context of Artificial Intelligence Technology: A Case Study of Taizi Tea

Lirui Xia
Taking the Taizi tea from Shiyi Qiang Village in Beichuan as an example, this paper explores how to design cultural and creative products, under the background of artificial intelligence technology, guided by the theory of emotional design, to further develop the characteristic resources of the village,...
Conference Abstract

P148 The Administration of Green Tea Extract Improves Hemodynamic Parameters, Arterial Stiffness and Renal Function in Patients with Diabetic Nephropathy

Marycruz Barocio, Fernando Grover, Mayra Jiménez, Mariana Larios, Patricia Quezada, Jhonatan Trujillo, Ernesto Cardona, David Cardona, Carlos Ramos
Pages: S185 - S185
Purpose/Background/Objectives: Type 2 Diabetes Mellitus (T2DM) is a disease characterized by macro and microvascular complications, particularly, coronary heart disease, cerebrovascular disease and nephropathy [1–4]. The green tea extract has shown an anti-inflammatory effect (2), so this nutraceutical...
Proceedings Article

Preparation of Bilayer Doped Antireflection Film

Heng Zhang, Jielin Wang, Wei Hong
TiO2-SiO2 film were prepared by sol-gel process. The prepared samples of these films have been characterized by FT-IR spectroscopy, TG-DTA, XRD and AFM. The transmittance of these films is tested by UV-VIS spectroscopy. The results show that the double doped glass antireflection film antireflection performance...
Proceedings Article

Synthesis of Biomorphic Fe2O3 Fibers Derived from Silk Template

Jin-Jin Li, Xu Feng, Tian-Chi Wang, Qin-Kun Yu, He-Yi Liu, Ching-Ping Wong
Natural silk fibers were used as the template to synthesis biomorphic Fe2O3 fibers. Silk fibers were first immersed into a Fe(NO3)3 solution and then sintered in air at high temperatures to produce the final Fe2O3 fibers. Their microstructures, phases, and synthesis process were analyzed. The results...
Proceedings Article

Mobile IPv4/v6 translation gateway

Zheng Xiang, Zhengming Ma
IETF has specified Mobile IPv4 and Mobile IPv6 in RFC3344 and RFC3775 respectively, but not yet discussed Mobile IPv4/v6 in any published RFC. This paper proposes a scheme to solve one of Mobile IPv4/v6 problems which Home Agent (HA) is located in IPv4 network, Correspondent Node (CN) is located in IPv6...

Across the City Barriers: The Sinking Road of China’s Coffee Market

Le Chang, Zean Li, Xueao Yin, Chongbo Zhao
The coffee market is now developing due to China’s strong economic development, and more businesses are likely to join it. The purpose of the report is to provide a comprehensive image of the firm and some recommendations. This article was broken down into various parts, each of which describes the national...
Proceedings Article

The study of the biomass pyrolysis kinetics and volatile product characteristics influencing on slagging basing on the TG-DTG-FTIR technology

Hongliang Zhang, Yongbiao Yang, Jie Song, Ling Jiang, Jiancheng Yu, Xudong Wang
Research the pyrolysis kinetics of eucalyptus and the absorption band and characteristic peaks of volatile pruducts under the heating rate 10?•min-1, 30?•min-1, 60?•min-1respectively. The experimental results show that eucalyptus pyrolysis process can be divided into 3 stages: moisture volatilizes stage,...
Proceedings Article

Synthesis and Characterization of Styrene, Maleic Anhydride and N-phenyl Maleimide Tripolymer

Y.L. Mou, W. Xia, Z. Wang, D. Zheng
A terpolymer resin (NSMA) was synthesized with styrene, maleic anhydride and N-phenyl maleimide. The structure and composition was characterized with FT-IR and 13C-NMR. The thermal resistance of NSMA was determined through integrated thermal analysis. The results indicated that, when the molar ratio...

Inappropriately Disclosed Default Option May Promote Anti-environmental Behaviors with a Pro-environmental Justification

Guanyi Wang, Baoyuan Ou, Tong Xiao
Default options with a disclosed lofty purpose have been found to be effective for nudging pro-environmental behaviors. However, when the unconscious processing of the default option and the overt processing of disclosure are in conflict, they may produce certain dissonance. To discover such possibility,...