Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
240 articles
Proceedings Article
The Influence of the Soft Ads in Xiaohongshu on the Consuming Intentions of Consumers
An Example of the Notes Uploaded in the Fashion Channel
Yunxi Lin
As one of the most popular UGC platforms in China, more and more e-commerce merchants choose to publish soft advertisements on Xiaohongshu software. This is a covert advertisement that is different from ordinary advertisements. The setting of soft advertisement grasps the psychology of consumers, thereby...
Proceedings Article
The Evolution Trend of China-US Economic and Trade Friction during the “14th Five-Year Plan” Period and Its Impact on China's Economy——Based on GTAP Model
Lili Zhang, Shanshan Wu, Zhifan Liu, Yan Li
This paper analyzes the evolution trend of China-US economic and trade frictions during the "14th Five-Year Plan" period. Based on this, two scenarios of China-US economic and trade frictions are set up. The dynamic GTAP model is used to estimate the impact of China-US economic and trade frictions...
Proceedings Article
An Analysis on the Impact of CAFCC and NEVC on R&D Investment of New Energy Vehicle Enterprises Under the “Double Credits” Policy
Chuqiao Zhang
In order to promote the high-quality and rapid development of China's new energy vehicle industry, the government made adjustments to the “double credits” policy: increase the requirements for the assessment of the credits proportion and give preferential treatment to enterprises with low fuel consumption...
Proceedings Article
Research on the Acceptance and Benefits of Virtual Currency among People of Different Age Groups in North America
Bohan Zhang
Virtual Currency is a peer-to-peer platform, whereby it conveys an entirely different approach compared to the traditional banking system. Virtual currency is not guaranteed by any government or organization because nobody owns the platform. Under the context of the increased adoption of virtual currency...
Proceedings Article
Review and Prospect of Farmers' Entrepreneurship Research under the Background of Digitalization
Ting Zhang, Jianchun Yang, Zhijun Yang
With the advent of the digital economy era, digital shows unlimited development potential and power in all walks of life, and it also brings new opportunities and challenges to farmers' entrepreneurship. Based on a systematic review of relevant domestic literature, this paper reviews the research...
Proceedings Article
Oriental Selection (New Oriental Education & Technology Group)
How to Successfully Break Through in the Live Broadcast of the Red Sea
Yiran Zhang
Since the twenty-first century, with the rapid development of e-commerce, how to pursue the maximization of enterprise value, give full play to the advantages of the enterprise, improve the management level of the enterprise, and promote the realization of strategic goals. More and more companies are...
Proceedings Article
The Effectiveness of Monetary Policy Implementation (Credit Policy) on Supporting Small and Medium-Sized Enterprises
Lauhou Ban, Yuelin Peng, Xishu Feng, Yanting Zhang, Tingkai Huang
The SMEs (small and medium-sized enterprises) have always been an important part in economy but facing difficulties in finance. In this article, we discussed the evidence and reasons of their difficulties. Then the article will focus on five monetary policies implemented from 2018 to 2020 in support...
Proceedings Article
The Impact of Covid-19 on the Internationalization of Renminbi
Song Chen
This study is a multiple regression model to examine the impact of the epidemic on the internationalization of the Renminbi (RMB). The study finds that the epidemic has a significant impact on the internationalization of the RMB. By comparing the economic environment of each country under the epidemic,...
Proceedings Article
Research on the Social Spreadability and Market Prospects of Chinese Pop Culture
Zijie Liao
In contemporary society, the development of pop culture is a phenomenon, cultivating a new market with considerable potential around the globe. At the same time, Chinese fashion designers are trying to incorporate the Chinese style with pop culture, showing the Chinese aesthetics. The major theme is...
Proceedings Article
Research on the Influence of the Multi-channel Marketing Model on the Traditional Model of FMCG Companies
Yijing Wu
With the development of the economy and technology, the living standard and average consumption of people are constantly improving, and high quality of life has become the goal of people. Under such circumstances, cosmetics companies are also transforming their target how to absorb people’s brand loyalty....
Proceedings Article
A Study on Investment Efficiency and Influencing Factors of Chinese A-Share Tourism Listed Companies
Based on Richardson Investment Model
Yinfan Wang, Ling Li, Zhiran Chen
There are inefficient investment behaviors in tourism industry, and the efficiency of investment activities is crucial to the long-term stable development of listed tourism companies. Based on Richardson investment efficiency model, this paper uses DIFF-GMM dynamic panel regression to study the changes...
Proceedings Article
The Correlations of America’s Private Consumption and Private Investment to Real GDP Comparison
Hanson Hanxi Jin
In the macro-side of readjusting and controlling economic activities, it is crucial for government to determine the relationship between private consumption and private investment with GDP (Gross Domestic Product) each. The greater understandings on how these two sectors fluctuate with GDP may allow...
Proceedings Article
The Surprising Factor about GDP
Jiaqin Li
This paper involves a search about GDP (gross domestic product) factors, such as social support and life ladder. Some studies about how to analyze are also included in this article. Four different methods have been implemented in this paper: factors analysis, Linear regression, Multiple regression, and...
Proceedings Article
Socialised Under Different Regimes or Results of Economic Inequality? An Exploration of the Persistent Differences in Subjective Happiness, Social Values, and Political Attitudes Between the Former East and West Germany
Hanzhi Hu
The reunified Germany not only marked a significant turning point in recent world history but it has also been regarded as a natural experiment setting to explore the impact of two completely different political regimes and ideologies on a population that share the same culture and history. Although...
Corrigendum
Correction to: Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Hrushikesh Mallick, Gaikar Vilas B., Ong Tze San
Owing to an unfortunate oversight during the production process this proceedings was initially published with incorrect volume number 668, this has now been corrected to volume 231.
Proceedings Article
Analysis on Innovation Strategies for the Development of the Catering Industry
Yixuan Tang
As a service industry that has the greatest impact on people's lives, the catering industry has a huge market of about 5 trillion yuan in China alone. At the same time, there are 9,608,000 registered catering enterprises in China. In the huge market and fierce competition, only innovation can promote...
Proceedings Article
Analysis of Capital Structure, Corporate Environment, and Corporate Performance of Listed Companies in China
Ruijia Tian
The relationship between capital structure and firm performance has been one of the important directions of market economy research. Based on the information samples of Vanke, a representative real estate company, and 31 listed electric power companies, this paper analyzes and studies the relationship...
Proceedings Article
Analysis of Regional Differences in the Impact of Resident Income on Housing Prices
Wenhui Wang
Taking relevant data from nine cities in Shandong Province and Zhejiang Province in 2005~2020, a regression model was established to analyze the regional differences in the impact of resident income on housing prices. The results show that the impact presents both inter-provincial and intra-provincial...
Proceedings Article
A Comparative Study of Chinese and American Capital Market Environment
Based on the Empirical Data of 4 Listed Companies
Zehao Wang
The MM principle, the trade-off theory, and the pecking order theory are methods enterprises would apply when determining the optimal capital structure. Chinese and American companies' capital environment is different, leading to diverse capital structures. This paper uses four companies that operate...
Proceedings Article
Analysis on the Causes of High Savings of China’s Households
Shutong Ji
The rapid growth of China's household saving deposit has caused the government and the great concern of society. High savings is not conducive to the economic development of China. Therefore, research on the growth of China's resident savings to solve a series of problems brought by high savings...
Proceedings Article
Business Bankruptcy Analysis with Explanations and Suggestions Based on Companies in Poland
Zuyi Li
This is a study on business bankruptcy analysis and prediction. Traditionally, business bankruptcy prediction study was to build models through different methods and then verify their validity and accuracy with the actual financial information of bankrupt companies. It was still developing over the years....
Proceedings Article
The Practice and Analysis of CAPM on Energy Commodity ETFs
Hanyang Cao
As one of the most dominant asset pricing models in the field of finance, the Capital Asset Pricing Model (CAPM) is frequently used to assess the risk and expected return in project finance. Yet, this mathematical model is still lacking in studies in the field of energy commodities. In this paper, the...
Proceedings Article
Financial Constraint’ Impact on Firms’ ESG Rating Based on Chinese Stock Market
Ting Liu
Enterprises with strong financing constraints will be under the pressure of difficult obtaining funds and are more likely to fall into financial difficulties. This will also have a certain impact on the ESG rating of rating agencies. This paper explores the impact of corporate financing constraints on...
Proceedings Article
The Effect of Dynamic Capability on Sustained Competitive Advantage of Enterprise: The Mediating Role of Ambidextrous Innovation Synergy
Jiahui Qian, Can Peng
From the perspective of ambidextrous innovation synergy, this paper identifies and verifies the mechanism of dynamic capability and their dimensions on the sustainable competitive advantage of enterprise, and examines the intermediary role of ambidextrous innovation synergy. Based on the empirical study...
Proceedings Article
Analysis of Maslow's Hierarchy Theory in Today's Team Management
Songyue Gao
Maslow's theory is very popular in academic circles, and in the past 70 years, many famous theories such as Herzberg's theory [6] and ERG's theory have been developed on the basis of Maslow's theory. However, some recent scholars believe that it has been unable to effectively guide...
Proceedings Article
Research on Factors Influencing Consumer Buying Behavior
Yixuan Wu
The following two aspects make up this paper's primary contribution: Theoretically, it integrates the two theories of consumer psychology and consumer behavior, employs an empirical research methodology, and studies the factors influencing customers' propensity to buy online by looking at the...
Proceedings Article
McDonald’s VS. KFC, Which is More Successful in Marketing in China?
Yuanmu Du
The aim of this thesis is to analyse and compare the different marketing strategies adopted by McDonald's and KFC in China since the Covid-19 pandemic and their impact, using comparative examples. The study found that both companies have been making efforts to localize in recent years, but have...
Proceedings Article
Is it possible for Vietnam to become the next “World Factory”?
Hengyuan Liu
In history, many countries were called "world factories". The reason why they became "world factories" at that time could not be separated from relatively stable political environment, huge economic scale and market share, rich land resources, cost-effective labor costs, and the most...
Proceedings Article
Research on the Impacts of the Prominence of Product Placement on Brand
Xinzhu Song
With the progress of the times and the development of science and technology, people have more and more ways of entertainment. With the progress of the entertainment era, product placement is booming, and the importance of advertising prominence is gradually emerging. Prominent placement of product placement...
Proceedings Article
How Has the Outbreak of COVID-19 Effect the Market and the Way of Operating of HSBC?
Yuhan Chang
As one of the biggest banks of the world, HSBC undoubtedly is one of the main enterprises around the world. The strengths, weaknesses, opportunities, and threats of HSBC is also obvious to analysis and see. However, the destruction that the pandemic, COVID-19, has brought to HSBC is serious and severe....
Proceedings Article
Advantages and Disadvantages of Short Video Marketing and the Difference between Regular Endorsement
Rong Yan
This study examines the benefits and drawbacks associated with marketing products through the use of modern short videos. In addition to a few short video marketing strategies that correspond to the product. A parallel can be drawn with the traditional method of selling celebrity endorsements on television.
Proceedings Article
A Critical Exploration of the Reason Behind Italy’s Economic Recession since 1999
Yutian Zhu
Italy was a successful economy for forty years after the Second war and was one of the countries with rapid industrial development. But by the mid-1990s economic growth rates began to decline and continued to fall over time, which puts the economic growth of Italy in an undesirable position. This study...
Proceedings Article
Analysis of the Applicability of the CVS Business Model in the Medical Retail Industry in China
Qingying Gao
CVS is the United States of America's medical retail industry oligarchy distributed in large and small cities in the United States. The rapid development of CVS over the decades since its inception has brought convenience to Americans and has led us to consider whether the Chinese medical retail...
Proceedings Article
Research on the Supervision Mechanism in Live-stream Selling Market: Based on Evolutionary Game
Jingui Jiang, Peng Xue
As an emerging e-commerce format, live stream sells have been favored by many consumers. However, this booming market is also accompanied by a series of regulatory problems: Such as misleading information and lagging traditional regulatory means. Aiming at the supervision of e-commerce live streaming...
Proceedings Article
Impact of COVID-19 and Vaccine on Agric, Soda, Smoke Industry Based on Fama-French Five-Factor Model
Yuxiang Song
COVID-19 has tremendous impacts worldwide. The global economy was severely damaged. Based on the Fama-French five-factor model, this paper selects agricultural, soda, and smoke industries in U.S. stock market and analyzes the market changes after the outbreak of Covid-19 and after the successful experiment...
Proceedings Article
Research on Tourist Satisfaction with Lijiang's Ancient City Image Based on the IPA Analysis Method
Mengyao Yu, Yue Ma, Changhua He, Jun Zheng
Based on the IPA analysis method, this paper explores tourists' satisfaction with the image of Lijiang Old Town. It provides a reference for the green development of Lijiang Old Town's image. Methods This study used the questionnaire survey method to investigate tourists from different regions...
Proceedings Article
The Impact of New Media on Corporate Marketing
Taking Apple Inc. as an Example
Xingjian Liu
As a product of new technology, new media has changed the way people communicate information. Compared with traditional media, new media can help enterprises create a brand reputation in a shorter time and establish a large user group. In order to cope with the impact of new media technology, most enterprises...
Proceedings Article
A case study of Kazakhstan's accession to the WTO
A neorealism approach of international politics and organizations
Xingyi Qian
In 2015, Kazakhstan joined WTO. IN 2017, it had a dispute with Ukraine on anti-dumping duties. During this process, Kazakhstan has made significant reforms in various domains. It complied with and defected the rules of WTO. Therefore, this essay's main topic is to research why Kazakhstan decided...
Proceedings Article
Medium and Long-Term Forecast of Shandong Economy under the Background of Conversion of New and Old Sources of Growth
Xiang Wang, Lili Zhang, Xingpei Ji, Wanlei Xue, Yan Li
Since the 18th National Congress, Shandong’s economy has undergone profound changes. The GDP growth rate has fallen below the China’s national average for the first time in many years. The output value of the tertiary industry exceeds that of the secondary industry, but it is more dependent on the development...
Proceedings Article
Ukraine: Compliance and Noncompliance in the Process of Social Learning
Yuting He
Ukraine is one of the key topics in regional studies of international relations. Researchers mainly analyze Ukraine's participation in international politics from the perspective of geopolitics and realism, but rarely analyze the relationship between Ukraine and international norms. From the perspective...
Proceedings Article
The Necessity and Overall Significance of the Development of Digital RMB in China
Xinru Hu
Nowadays, big data, cloud computing and blockchain technology have promoted the development trend of the third industrial revolution, as well as promoted the transformation of traditional currency to some extent. As a result, digital currency emerged at this historic moment. Although the World Bank has...
Proceedings Article
Financing Strategies for a Fashionable Product Supply Chain with Capital Constraints under Blockchain Technology
Hui Jiang
The major members of the fashionable product supply chain are small and medium-sized enterprises, which have difficulties in obtaining loans. However, the traditional supply chain finance is relatively difficult for them. Blockchain technology can provide feasible financing methods for small and medium-sized...
Proceedings Article
Research on the Question: Will the Social Media Market be Competitive in the Long Run and can Short-Term Monopoly Benefit the Social Media Market?
Take Facebook and TikTok as Examples
Xiaotong Wu, Mian Wang, Xinyue Chen
Today, the social media markets are thriving and there is a certain degree of monopolistic power in this market. To figure out more about the monopoly, this article depicts the influences of monopoly in this industry and whether social media market is still competitive in the long run. Besides, this...
Proceedings Article
Research on Brisk’s Strategies of Choosing its Advertisement Mode
Jingtong Xu
With development of technologies, TV advertisement which used to be one of the most effective ways of promotion is now facing great changes, such as social media advertisement. This paper mainly discusses how to choose between TV ads and social media ads. Brisk in 2010 decided whether to use TV ads or...
Proceedings Article
Research on the Marketing Strategy of Beauty Brands in the Background of Social Media
Take “Colorkey” as an Example
Jiaxin Tian
With the improvement of people’s living standards and the gradual increase in purchasing power, women’ s demand for color cosmetics products has gradually increased, which has brought development opportunities for establishing and developing domestic color cosmetics brands. Domestic make-up brands are...
Proceedings Article
Application of Marginal Analysis Tool in Enterprise Production and Operation Decision
Yaohua Liu, Yun Fan
Modern enterprises how to introduce and use marginal analysis management accounting tools, from the perspective of professional centralized management business, in the production of loss products, product parts are homemade or outsourcing, from product design, process technology, staffing, auxiliary...
Proceedings Article
Rural Complex Promotes High-quality Integrated Development of Primary, Secondary, and Tertiary Industries in Rural Areas
Hui-Min Shao, Sheng-Zhe Qin, Qing Jin
On March 11, 2021, the Fourth Session of the 13th National People’s Congress (NPC) voted to adopt the 14th Five-Year Plan, which defines the guiding ideology of China's economic and social development in the future, focuses on building a green and ecological economy, and puts forward a series of...
Proceedings Article
The Construction of Rituals in Chinese Humanities Documentaries from the Perspective of Ritual Communication:
The Documentary The Firsts in Life as an Example
Yun Chen
With the advent of the new media era, the constant innovation of media technology has transformed documentaries from theatrical distribution to the new media era, forming a new pattern of documentary production and distribution. The Firsts in Life is one of the best Chinese humanities documentaries in...
Proceedings Article
Strategic Analysis of Chinese Internet Enterprises in Developing Southeast Asian Market——Comparison of Acquisition Strategies of Alibaba and Tencent
Heqi Fan
By comparing the M & A cases of Tencent and Alibaba, this paper analyzes the event from the perspective of the acquirer and the acquiree, discusses the motives of M & A and different strategic choices of M & A, studies the performance after M & A through empirical analysis and financial...
Proceedings Article
The Impact of COVID-19 on the Luxury Market and the Prediction of the Pattern in the Epidemic and the Luxury Market
Yifan Yu
Due to the impact of COVID-19 on the economy, the general environment is depressed, resulting in an overall weak market and weakened consumer purchasing power due to the epidemic. Luxury goods, on the other hand, is a relatively blank area, but very representative. Luxury goods are typically non-essential...
Proceedings Article
Discuss The Restructuring of International Business Industry Under the New Economic Situation
Jiawei Feng
As the reform process of globalization in the international economy continues to advance in depth and the entire global industrial structure model continues to be optimized and upgraded, the industrial restructuring of international business is developing rapidly, presenting a new normal and becoming...
Proceedings Article
Research on the Latest Development of Investment Security Review System and Investor Relief
Yiping Wang
With the development of the international situation, new changes have taken place in the foreign investment security review system in many countries and economies in recent years. This paper first analyzes the concept and characteristics of the "National Foreign Investment Security Review System",...
Proceedings Article
A Genre-based Contrastive Analysis of Chinese and Australian Corporate Apologies
Yu Su
Employing genre-analytic technique, the paper intends to make a contrastive study, in order to figure out the similarities and differences between Australian and Chinese corporate apologies as well as explore the underlying cultural factors. Six moves have been found, in the order of “Expressing Explicit...
Proceedings Article
The Strategies of Pittsburgh Pirates Club Analysis
Yiwen Li
The Pittsburgh Pirates have one of the lowest baseball payrolls, with the management being given only a $15 million budget in 2013 to bring in more baseball talent. Between the years 2007 and 2008, The Pittsburgh Pirates made about $29.4 million which is recorded in the financial statement documents....
Proceedings Article
Blockchain and Digital Transformation of Enterprises: Literature Review and Research Prospect
Yanting Zhang, Huan Fang
In the age of Dazhiyiyun (i.e., big data, artificial intelligence, mobile Internet and cloud computing), the digital economy in China has developed more and more steadily, and relying on technological superiority, the digital transformation of enterprises has become a hot topic in the industry. In this...
Proceedings Article
Research on regional integration development and artificial intelligence development under the background of regional economic integration——Taking China's Yangtze River Delta and Pearl River Delta as examples
Jiaxiao Chao, Zhibin Tao
This study analyzes the development status of the Yangtze River Delta and the Pearl River Delta according to the process of regional integration, and then finds out a series of problems in the development of artificial intelligence in the Yangtze River Delta and the Pearl River Delta, and proposes relevant...
Proceedings Article
Analysis of Volatility Derivatives
Fan Zhang
It has become popular to trade in volatility derivatives because of its direct exposure to volatility. The research topic of this thesis is the qualitative analysis and comparison of the existing valuation models of volatility derivatives. The research is based on existing relatively new academic research...
Proceedings Article
A study on the mechanism of the effect of web celebrity live streaming on consumers' purchase intention
Moderated mediating effects model with differences in consumer types
Yuhan Liu
This research analyzes the mechanism for the effect of web celebrity live streaming on consumers' purchase intention. It shows that professionalism, attractiveness and interactivity of web celebrities have a significant positive effect on consumers' purchase intention through perceived value....
Proceedings Article
How to Revitalize China Time-Honored Brand through Marketing
Yuhan Liu
“Laozihao”, also known as China time-honored brand is the emblem of traditional Chinese commercial culture, which has a huge influence on Chinese people. Faced with the influx of foreign brands and the fierce competition from domestic rivals, the century-old home brands have experienced survival crisis....
Proceedings Article
Research on the Relationship between Internet Celebrities and Internet Celebrity Economy
Jikun Luo
In the Internet era, technological innovation and smooth information exchange channels have ushered in an unprecedented development of mass media. Compared with traditional marketing strategies, mass media dominates the consumption behaviour of the masses and shapes and influences social consumption...
Proceedings Article
A Critical Comparison: Differences Between China and Germany's Pandemic Recovery
Xiaodi Sun
The COVID-19 epidemic has had a significant negative impact on the world economy of which export-oriented countries are particularly affected. Yet, the recovery speed of China’s economy is significantly faster compared to Germany. This paper aims to compare and analyze the tendency of economic recovery...
Proceedings Article
Analysis on Environmental Pollution and Control in China Based on Game Theory
Jiatian Li
This paper analyzes the problem of environmental pollution control in China based on game theory. The two main participants in the game are the pollutant discharge enterprises and the government, of which government is divided into central government and local government. In this passage, three different...
Proceedings Article
The Effect of Operating Risk (Cash Flow Volatility) on Capital Structure: A Survey of the Literature
Kangjin Huang, Leyi Zhang, Yiyi Shan
Capital structure, a critical indicator of a company's operations, is often considered to be influenced to some extent by operational risk. Prior researchers have been divided on the subject of the latter's impact on the former. This survey encompasses theoretical and empirical papers in this...
Proceedings Article
A Comparative Analysis between Chain Coffee Shops and Independent Coffee Shops from Consumer Satisfaction Perspective
Zhuoying Huang
Although China has been embedded with tea culture, coffee culture imported from western countries has appealed to the Chinese gradually, both chain coffee shops and independent coffee shops have become growing markets in China. However, this paper aims to explore some differences and similarities between...
Proceedings Article
The application and development of CBDC in the “Belt and Road”: Take Singapore Ubin Project and m-CBDC Bridge as examples
Weihua Cai
With the development of digital finance, some countries have begun to develop their own central bank digital currency (CBDC), hoping to maintain the legal status of sovereign currency and further promote the upgrade of trade while improving the level of digital financial services. As a national strategy...
Proceedings Article
The Tourism Development in China under the Influence of the COVID Pandemic
Lin Alexander Bao
In China, the epidemic's spread has a significant negative influence on all aspects of society, particularly the travel and tourism industry. As a result, this paper focuses on the performance of tourism under the COVID pandemic’s destructive impact as well as the appropriate solutions that can...
Proceedings Article
Empirical Study on the Influence of RCEP Countries’ Trade Facilitation Level on China's OFDI
Wanting Sun, Lixin Ye
The study builds a trade facilitation measurement system by selecting 4 primary indicators and 15 secondary indicators to measure RCEP countries’ trade facilitation level. Then, establishing a panel fixed effect model to study the influence of RCEP countries’ trade facilitation level on China's...
Proceedings Article
Ukraine's Diplomatic Choices
Analyze the influence of Ukraine's WTO Accession and the Diplomatic policy Transformation of the Ukraine Crisis
Jinghan Yao
Ukraine's complex history has led to the emergence of different interest groups and political parties in the eastern and western regions of the state. Meanwhile, although Ukraine has been attempting to complete its social transformation since the collapse of the Soviet Union, it has been under the...
Proceedings Article
Generation mechanism and countermeasures of overseas online public opinions related to China from the perspective of discourse power
Shuo Chen, Jingyi Xu
In recent years, with the progress of Internet technology and the rapid rise of new media, the ecology of public opinion and the pattern of media have undergone significant changes. The occurrence and development of major China-related events are rapidly fermenting under the influence of various public...
Proceedings Article
Planned Impulse Consumption in Live Streaming E-commerce——Evidence from Tiktok
Abigail Xi Chen
Due to the epidemic, many brands began to sell goods live on platforms such as Tiktok, Kwai and Taobao. Based on the sales data of Tiktok in the second quarter of 2022 collected by Huitun network, this paper made regression analysis to exam the relationship between consumers' behaviors, their plans...
Proceedings Article
Investigating How Transformational Leaders Use Goal Setting Approach to Promote ERP Implementation within Chinese SMEs
Ruiying Li
This paper investigates how transformational leaders facilitate ERP implementation within the company by setting reasonable goals. Specifically, this paper proceeded with an extreme case study within a Chines small and medium-sized company. From the outcome, this paper found that transformational leaders...
Proceedings Article
A Study on the Impact of Bond Market Development on RMB Internationalization
Chunka Tai
This paper uses the method of constructing a currency internationalization index to measure the degree of a country's currency internationalization, and selects the ratio of the stock of national debt denominated in currency to the country's GDP to measure the development of a country's...
Proceedings Article
Study on the Internal Control of Wahaha Group Co. under the Normalization of Epidemic Prevention and Control
Yujie Xue
Wahaha was founded in 1987 under the leadership of its founder Zong Qing Hou. The company started with three people and an investment of 140,000 yuan,then gradually developed into a mega-leading food and beverage enterprise group company, which is currently the largest beverage manufacturing company...
Proceedings Article
Current Situation and Development of Tourism under Pandemic Situation
Yijun Liu
Around the Spring Festival of 2020, a sudden sweeping pandemic hit the domestic tourism industry heavily, and put forward new requirements for the future development of tourism. This paper intends to use quantitative analysis to carry out an in-depth investigation into the current situation of domestic...
Proceedings Article
The Influencing Factors and Development Measures of French GDP
Jiaze Lu
GDP is the economic return from production activities of a certain economic unit in a country (or region) over a certain period of time. GDP can be used as an important measure of the level of a country's (or region's) economy. GDP includes consumption, investment, government purchases, and...
Proceedings Article
The Crisis Behind the Popularity of Internet Finance in Mainland China
Yaxin Yuan
In this paper, I mainly study finance technology and introduce three kinds of Internet finance: third-party payment, P2P online loan and Internet money fund. In this article, I introduce the development history and current situation of these three kinds of finance technology. As finance technology is...
Proceedings Article
Research on Influencing Factors of Oil Futures Price and Short-term Forecast
Shihan Wang
Oil futures market has the characteristics of avoiding risks. In addition, it is important to balance oil supply and demand. The trading volume of the oil futures market is increasing year by year, and it has become an important part of the futures market. The research on the factors of oil futures price...
Proceedings Article
Marketing strategies’ analysis of Mystery boxes Lucky Bags-----take Rolife as an example
Jinyi Yang, Hongxing Yang
Compared with traditional way of purchasing commodity, buying Mystery Boxes has more uncertainty. Normally, Mystery Boxes’ buying in online official channels cannot choose specified styles. As the market of Mystery Boxes developed, some online dealers find uncertainty of Mystery Boxes, they sell some...
Proceedings Article
ANTA’s Marketing Strategy in Domestic Market Based on SWOT Analysis--Take High-tech Products for Instance
Yipeng Nie
ANTA, a well-known Chinese sports brand, received unprecedented attention during the 2022 Beijing Winter Olympics. The volume of sales of its high-tech products, on the other hand, has not increased as much as that of its low-priced products. The goal of this study was to figure out what was causing...
Proceedings Article
Chinese Postgraduate Application: Two-sided Matching Research
Yuqi Jin, Ao Zuo, Qihao Shen
As the incredible fast speed of development of the Chinese society, and the spreading covid-19 in these years, the competition in China increasing, represented by the increasing number of the postgraduation application and the increasing unemployment rate. Therefore, the difficulties and the complexity...
Proceedings Article
Analysis of the Current Development of Air Purifiers--Taking Xiaomi Air Purifier as an Example
Jixin Lin
The air purifier is an indoor electrical appliance that targets the medical industry, people who allergic to fine particles, and people want to enjoy quality of life. It has been dominated by the IQAir and Philips brands in a niche market for decades. Around 2013, air pollution became more and more serious,...
Proceedings Article
Research on the NBA Business Strategies
Boyang Lyu
The NBA is the National Basketball League of the United States. The four major professional sports organizations in the United States baseball league, football league, ice hockey league and basketball league. The NBA is the third richest among them, with an annual revenue of more than $4 billion. Although...
Proceedings Article
Methods for Market Segmentation
Shiqi Wang
In business analysis, market segmentation is a technique used to classify existing and potential customers based on their similarities, which lays the foundation for the company to maximize their profits. The market can be divided into five subgroups, including demographic factors, geographic factors,...
Proceedings Article
The Rise of Virtual Image Endorsement in Visual Culture Context
Yichen Feng
Compared with the text advertising, in modern society, visual culture has become the mainstream form of advertising aesthetic. In recent years, with the rapid development of the digital entertainment industry, game characters and virtual idols gradually become important symbols for the communication...
Proceedings Article
Under the Depressed Economic Environment and Covid-19, Is METRO AG Still Worth Being Invested in?
Mengqing Ran
The paper applies several business models such as Porter’s Five Forces, Value Chain, and BCG’s Matrix to analyze the overall performance of METRO AG under the condition of Covid-19 to solve the problems of whether METRO is still worthy of investing. This paper also applies financial analysis with an...
Proceedings Article
Metro's Accounting and business analysis
Fulin Wang
Metro AG is selected as the research object in this paper. Metro AG's products are operated by four business units of six very distinct and independent sales divisions: cash and carry, food retail, non-food specialty stores and department stores. In the first part of this paper, the main background...
Proceedings Article
Research on the Attitudes and Preference of Chinese “Generation Z” to Bilibili Video Advertising
Hanzhu Guan
In recent years, the rapid development of China’s internet enables generation Z people to explore a broader world. Compared to the former generation, the Z era people are proficient to Internet skills as well as express themselves with the help of the Internet. [8] Therefore, Bilibili, as an mainly online...
Proceedings Article
Application Research of Q-Type Clustering Model in Financial Data Analysis of Beijing Housing Price
Ao Dong
Under the influence of the socio-economic system, financial development and rising house prices are no longer two separate issues. For a specific regional environment, financial development will, to a certain extent, suppress the rising trend of house prices and contribute to the stable development of...
Proceedings Article
The Future Development Trend of Mercedes-Benz in China
Jingyu Yao
This paper is about the future development direction and potential of Mercedes-Benz in China. SWOT and Porter's Five Forces are used to analyze the threats Mercedes-Benz needs to face and the opportunities it can seize. The data in this paper are secondary data. This paper analyzes Mercedes Benz...
Proceedings Article
Attaining Bargaining Power over the Intermediate Firm from Supplier-Buyer Alliance: A Case from the Motion Picture Industry
Shufan Yuan
This paper focuses on a proactive approach to bargaining power attainment via supplier-buyer alliance in a Five Forces framework. The case study first comprehensively analyzes the motion picture industry with the Five Forces Model, and incorporates the Resource Based View to illustrate the bargaining...
Proceedings Article
Geographical distance, Fintech and Leasing Contract Design
Analysis Based on Linear Models
Ting Yang, Xinyu Wang, Tongxin Zhang, Zhijun Wang
It has been proved that geographical distance has a certain impact on distance market transactions, but there are still few studies systematically elaborating whether geographical factors have an impact on financial contract. Based on the data of geographical distance and fintech index , the empirical...
Proceedings Article
Mobile network traffic prediction based on machine learning
Huike Shi
In order to better cope with the overall network efficiency and energy consumption caused by the tide phenomenon of the network traffic of the base station and the physical capacity expansion caused by the increasing network traffic demand, we need to predict the network traffic of the base station in...
Proceedings Article
Network Video Platform Analysis Report
Bilibili's Company Research
Shuhua Lin
The development of the Internet era has provided conditions for the rise of online video platforms. The public is concerned about the future development trend and focus of these enterprises. Analyzing the enterprise's industry environment and the enterprise's current stage of development can...
Proceedings Article
Market Analysis of Alibaba’s Marketing Strategies in Different Perspectives
Yichun Wang
This research investigates the marketing strategies used by Alibaba Group from different perspectives in the domestic market, with the introduction of the recent situation of the company now, it includes a complete business ecosystem that integrates e-commerce platforms, supporting local life services,...
Proceedings Article
Studying Wuhan Lockdown’s Impact on Airline, Vaccine and Mask Industry in The Chinese Stock Market Through Empirical Models
Tianhao Hu, Yongyi Lin, Zian Wang
In this paper, our group shows the effect of Covid-19 on the Chinese stock market as well as stock prices of the airline, mask, and pharmaceutical industries. We targeted three companies from each industry. For airlines: Air China (601111), China Eastern airline (600115), China Southern Airlines (600029)....
Proceedings Article
Voluntary Information Disclosure in Meta Verse Industry——Taking IMS Group Information Disclosure Violation as Case Analysis
Yuxin Wang
In terms of the matter that Meta verse information disclosure should not be too virtual pointed by Securities Daily, the case of IMS Group is taken as a sample and use event study method to analyze the influence of voluntary information disclosure and receiving supervision letter after information disclosure...
Proceedings Article
Analysis on the development direction of international economy and trade driven by cultural industry
Yongchao E
In view of the current development situation driven by the cultural industry, this paper analyzes the development direction of international economic and trade, mainly by analyzing the influencing factors driven by the cultural industry, to provide a scientific guidance path for the development direction...
Proceedings Article
Analysis on the Impact of the COVID-19 Epidemic on the Plastics Industry
Hangxiao Li
The Covid-19 pandemic started at the beginning of 2020 has negatively affected the world for various aspects, ranging from health, economic and social issues. This paper examines the impact of the Covid-19 pandemic on the plastics industry in China based on the developments in the plastics market and...
Proceedings Article
The concept of brand image building for athletes and the impact on consumers
Jianxian Lu
With the worldwide popularity of various sports, the commercial value of many athletes is widely recognized. Athletes expand their influence beyond sports by participating in various social and business activities. Unlike traditional stars, athletes carry more cultural significance and ideological value....
Proceedings Article
Validity of Fraud Detection Models on Fraudulent US-listed Chinese Companies
Wuyou Shu, Tianxi He, Xinghan Li, Yuhao Gong
This paper examines the effectiveness of Beneish M-Score and Dechow F-Score models in detecting financial frauds of US-listed Chinese companies. In conclusion, based on the data we collected, the validity for M-Score on US-listed Chinese companies is 85.71%, way higher than what Aghghaleh measured for...