The investigation involves the analysis and description of communicative strategies and tactics within evaluative discourse. Evaluative discourse is understood as a complex communicative phenomenon that includes, in addition to linguistic, extralinguistic factors (knowledge about the world, sociocultural...

The present-day fast-developing knowledge society calls for an interdisciplinary approach to studying a foreign language in non-linguistic Universities. To meet contemporary requirements, teaching a foreign language for specific domains demands a new syllabus approach meant to enhance students’ motivation...

The article deals with the problems of second foreign language teaching to non-linguistic-majoring students based on plurilingual approach. The concept of plurilingualism is defined in the article. The principles of second foreign language learning are revealed, comparative characteristics of English,...

The study presents an analysis of the economic segment of contemporary media discourse, which not only reproduces professional information in various genres, but also actively influences the formation of new linguistic trends. One of the most foreground phenomena in the Ukrainian media is to find a permanent...

This article highlights questions about the concept of “speech competence”, as well as gives the main characteristics of this concept. The list of modern requirements for improvement of speech competency in the field of specialization is provided in the paper. This work considers the present stage of...

The article states the main idea of communicative approach in ESP training, depicting a brief description of communicative approach implementation and on its basis ESP approach development as well as ESP methods and its assessmentways. Additionally, the article describes the use of ESP approach at the...

The research considers advertising as a type of discourse in the context of intercultural communication. A multilingual advertisement is treated as a product of globalisation which accelerated a shift from the product-oriented perspective to the customer-centered approach in publicity. The paper provides...

The main directions of adaptation of foreign students to study in Ukraine are analyzed, and the modern format of humanization of education of foreign students in economic universities is considered on the example of Kyiv National Economic University named after Vadym Hetman. Our experience shows that...

The study deals with the issues of intercultural communication and is targeted to demonstrate the specificity of multicultural and multilingual environment in the Republic of South Africa. The findings prove that intercultural communication processes are very dynamic as they are encouraged by the polycomponent...