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Analysis of Marketing Communication Strategy on the Online Shop Lauxes 7

Deny Kusnadi, Riris Loisa, Nigar Pandrianto
During the Covid-19 era, consumer behavior began to shift towards digital. One of the most popular e-commerce sites in Indonesia as a place to shop online is Tokopedia. Lauxes 7 store is an online store that uses Tokopedia as a medium to sell products in water pumps. The Lauxes 7 store wants to be at...

Analysis of Big Data in Social Media Marketing’s Application

Mei Ni
As a cutting-edge technology of modern network technology, the big data is of crucial application value to the development of social media marketing. In this regard, we firstly conduct researches on social media marketing and big data to define their connotation and implementation significance; secondly,...

Empirical Study on Proactive Personality and Entrepreneurial Intention of Full Time Mother

Xiaolin Qi, Ye Luo
In the era of the Internet and e-commerce, some full-time Mothers open online business has achieved some success. It makes more full-time Mothers to initiate the idea of entrepreneurship. To help full-time mother to make rational decisions, in this paper, through literature retrieval and questionnaire...
Proceedings Article

Research on the Data Service Application Based on Big Data

Yan Hou
The gradual progress of human activities and social production and increasing accumulation scale of information data have become a basic characteristic of modern society. The coming of information era has made the management of information data become the key work of guaranteeing social production and...

Gongsun Zan: Famous Warlord of the Late Eastern Han Dynasty

Cheng Xing
Gongsun Zan (?–199) was a warlord active in the late Eastern Han Dynasty (184–220). Although he finally failed in a series of wars in northern China, he was a historical figure who greatly influenced that era. At the same time, he was one of the most excellent cavalry commanders of the late Eastern Han...

Information Management and System Clustering and Time Trend Analysis in the AI Era Based on Citespace — Taking WOS Data as an Example (2017-2026)

Xing Guo
With the rapid development of the AI-driven information age, information management and information systems, as the management hub, play a crucial role in information collection, processing, and storage. However, current research on management information systems is extensive and highly overlapping....
Proceedings Article

Research on New Media Communication Strategy of PanYao Culture in Northern Guangxi Based on Big Data

Yaqin Cui
With the development of new media in the era of big data, digital communication are of great importance to carry forward and inherit the cultural heritage of ethnic minorities. Although PanYao ethnic culture in northern Guangxi is diverse and has great cultural tourism value, its cold and remote geographical...

Development and Pilot Testing of Mandailing Culinary Interactive E-book

Esi Emilia, Nila Reswari Haryana, Risti Rosmiati, Hardi Firmansyah
Mandailing cuisine, renowned in North Sumatra, faces challenges in the modern era due to evolving culinary trends and digital technology. Writing a culinary history and culture book is essential to ensure proper documentation. Research is needed to identify and document the processing techniques of Mandailing...

The Double-edged Sword of Artificial Intelligence Disrupting the Traditional Job Market: Job Disappearance and New Caree Creation

Junyue Yang
The global job market is being fundamentally transformed by rapidly developing Artificial Intelligence technology, which results in market shocks as it generates fresh employment possibilities. This research analyzes two simultaneous effects of AI technology on conventional workplace employment by demonstrating...

A Study on the Cultivation Strategies of Students' Scientific Research Thinking in Clinical Medicine

Zhuo Zhang, Guoyi JI, Haiyan Zhang
With the gradual improvement for the abilities of medical professionals, the clinical medicine education can not meet the demands of the society for the medical workers in the new era. Therefore, based on the author's work experience, this paper discusses the training experience of clinical medical students'...

Civic Literacy Reinforcement to Cope with the Age of Free Flow of Information: Lesson Learned from Students in Boarding School Environment

Ikrimah Saputra, Moh. Muchtarom, Triyanto
The free flow of information occurs along with the rapid development of information technology in the industrial era 4.0. Reinforcing students’ civic literacy is an effort to prevent negative impacts arising from the phenomenon of free flow of information such as hate speech, hoax news, and understanding...

Integration Risks in Technology Mergers and Acquisitions

Siyue Li
Against the backdrop of increasingly fierce technological competition, technology mergers and acquisitions (M&As) have become an important way for enterprises to quickly obtain innovative resources, but the integration process is accompanied by significant risks. Through literature review and case...

Exploring the Necessity of the Double Reduction Policy in China

Yizhe Zhang
With implementing the Double Reduction Policy, China’s education governance system has also undergone profound reform. This paper explores the necessity of the Double Reduction Policy in China from the perspective of students’ and parents’ current situations, the change of school regulations, and the...
Proceedings Article

Corporations Development Stage and Relationship MIS and TQM in the E- Business Era

Chiachia Lin, Wentan Wu, Hungyuan Huang, Huanming Chuang
This paper intends to investigate how corporations introduce and develop management information system (MIS) and total quality management (TQM) in facing the e-commerce era. Several 2014 national quality award winning firms will be used as individual cases for in-depth analysis. The development of a...
Proceedings Article

College Students' Ideological and Political Education from the Perspective of Innovation and Development Concept

Wei Jiang
The ideological and political education of college students has the characteristics of effectiveness, pertinence and time. In the new era, the traditional ideological and political education mode and thought can no longer meet the requirements of the development of education. In this paper, based on...

The Moderating Influence of Career Adaptability on the Relationship Between Entrepreneurial Leadership and Social Capital on Managerial Career Success in Covid-19 Pandemic Era

Anang Kistyanto, Nurul Indawati, Muhamad Khalil Omar, Norashikin Hussein
ASEAN member countries have discussed several issues related to the AEC’s four pillars, one of which is the movement of skilled workers. Careers are more diverse, global and borderless. Based on the descriptions mentioned above, this has led to the identification of the moderating effect of career adaptability...

Research on Scientific Thinking Training Mode of Medical Undergraduate

Zhuo Zhang, Meihan Liu, Haiyan Zhang
In recent years, undergraduate medical education faced with great challenges, with the gradual increase future capacity requirements of medical personnel, five-year duck injection of undergraduate medical education already can not meet the stringent requirements of the new era of community health workers,...
Proceedings Article

Analysis of the Application of Big Data in Intelligent Tourism Mode

Wanchun Zhu
With the sustained growth of China's national economy, tourism has become a "spice" of national life. The annual tourism revenue to a new high more than 4 trillion yuan in 2015 of our national, according to the National Tourism Administration issued the "China Tourism Development Report (2016)" data...

Exploration of Visual Communication Design Based on Green Design Principles

Zhengzheng Sun
The field of art and design has accompanied the development of the country and the construction of a better society has begun to involve a larger scope, profoundly affecting our quality of life and economic construction. At the same time, however, the abundance of materials and commercial production...
Proceedings Article

Improving College Teachers(CT) Information-based Teaching Ability in the Era of Artificial Intelligence(AI)

Shan Wang
With the transformation of the fourth generation information technology represented by cloud computing, big data and AI, higher education has gradually entered the stage of intelligent development, which puts forward higher requirements for the teaching ability (TA) of CT. Therefore, the research on...

The Big Data Development Direction of Modern Counting Computerization

Yahan Luo, Yongmin Jiang
In order to promote the development of computerized accounting, the problems existing in the current is researched. By the way to use of big data, a solution is put forward. Based on cloud computing, the advent of the era of big data are deeply affect the human production and life. In today's world,...

The Innovative Inheritance and Development of Guqin Art in the New Media Perspective

Yutong Zhang, Yixi Zou, Yutong Chen, Dan Zhang
The Chinese guqin has been listed by UNESCO as a masterpiece of the oral and intangible heritage of humanity, and has since been awarded seven national non-heritage achievements, making it a typical representative of Chinese folk music art. However, after a thousand years of development, the art of guqin...

Urban Economy: to Promote High-quality Urban Development with Culture as the Fulcrum

Aoxiang Liang
This paper explores the functions of culture in the high-quality development of cities during the era of rapid urbanization and globalization, highlighting the challenges cities face, including economic and cultural homogenization, and emphasizing the importance of preserving cultural heritage. The paper...
Proceedings Article

A METHOD FOR TELECOM USER PORTRAIT MODELING

Tingting Tang, Zhenyu Yin, Yang Zou
In the era of big data, it is an important means to building user portraits and helping enterprises to implement precise marketing through comprehensive analysis of multidimensional data. Aiming at the problem of lacking detailed mining analysis and one-sided user attribute analysis, a method for modeling...

Thoughts on the Mixed Learning Model of College Mathematics SPOC Based on the Concept of “Internet Plus Education”*

Xiuyun Xia
With the advent of the Internet era, “Internet plus education” is the inevitable trend of higher education development. The introduction of SPOC mixed learning mode brings new opportunities for classroom teaching reform. This paper first introduces the current situation and problems of college mathematics...

The Presence of the Ghaznavids’ Court Glory: An Analysis of Lashkari-Bazar in Light of the Sociopolitical Order Through Historical and Panegyric Materials

Shangxiner Li
During the tenth to twelfth centuries in the central and eastern Islamic areas, largely today’s Afghanistan, the military Turks established a Sunni dynasty called the Ghaznavids. It was an era of great glory and constant tension in the Islamic world, defined as the medieval Islamic period, with the Ghaznavids’...
Proceedings Article

Research on the Evaluation Index System of Teaching Quality in Chinese Vocational Colleges from the Perspective of Teachers and Students

Xueqin Wang
The information management of education is inseparable from the scientific and universal education evaluation index system. On the basis of analyzing the decisive influence of teachers and students on teaching quality and teaching effect of higher vocational colleges, this study constructs a teaching...
Proceedings Article

Research on the Counselors Publicity Strategy based on Internet+

Jingjing Gao
With the rapid development of mobile communication technology and the increasing popularization of smart mobile devices, the mobile Internet era has come, leading to great changes in contemporary university students' life and learning.objective: Basing on Internet+ perspective, studies on counselors...

The Innovation of Enterprise Management Mode under the Background of Big Data

Kebo Wang
The advent of the era of big data has brought severe challenges to traditional business management models, and corporate management will undergo tremendous changes. What are the characteristics of enterprise management in the big data environment compared to the traditional enterprise management model?...

The Innovation of Evaluation Instrument Based on Cone of Experience: A Way for Improving Student Competitiveness in Society 5.0

Sri Umi Mintarti, Sri Handayani, Indra Febrianto
In dealing with society 5.0, there are several student needs in economics learning that refer to the elements of attitude, subjective normal, and control behavior. This study aims to construct a cone of experience-based learning evaluation instrument to improve student competitiveness in the era of society...
Proceedings Article

Design of a Novel Map POI Data Collection Model

Xianrong Zhang
Due to the rapid development of society and information technology, the traditional POI data collection methods can no longer meet the new requirements from users. Specifically, the data collection methods are costly, the data update speed is slow, and the attributes are not complete. Based on the geographic...

Research On The Development And Dissemination Of Incorruptible Culture Anime In The New Media Era

Lin Yang
Comprehensively advancing the honest cultural construction is to strengthen the construction of the party's advanced nature and the inherent requirement of ruling ability construction, carry out the work of party to build a clean government and fighting corruption is real needs, is the thought of the...

Research on the Innovation Path of English Teaching in the New Media Era

Xiuhuan Ma
The new media technology with the Internet as the core has changed people's work, study and life. The traditional teaching mode has been impacted. English teaching must also conform to the trend of the era and meet the challenges from new media. Guided by the basic theory, this paper points out the shortcomings...
Proceedings Article

Design and Study of Logistics Management System Based on E-Commerce

Li Zhu, Lan Bai
This paper carries out analysis from the development situation of logistics management which highlights the process, technique of electronic commerce logistics, logistics management and techniques, logistics system transit lines. Besides, this paper specifically explains relevant software techniques...

Exploration of the Motivation Mode of Information Quality Education for Medical Students

Qinlan Zhang, Xueyuan Yi
Information quality is the basic quality that should be equipped for medical students during the information era, and valid motivation of information quality education can mobilize the learning initiative of medical students. In the teaching process of information quality, it is applicable to improve...

Why can’t AI Cognize the External World? Criticism Based on Extended Cognition

Zhi OuYang, QiXiang Gao
Under the concept of the metaverse, people rethink the problem of artificial intelligence. If AI technology is greatly advanced, can AI in the metaverse constitute a cognitive system with the world we humans live in? This paper argues that AI cannot extend their cognition to the external world, because...

The Identification of Partnership in the Era of Civil Code: A Perspective on the Compensation for Personal Injury and Death of Fishing Crew

Jiahui Wang
After the promulgation of the Civil Code of the People's Republic of China, the chapter of “partnership contract” improved the legislation of China's partnership system, provided the basis for court trials, and promoted the development of the rule of law. However, due to the flexible way of...

Research on Sustainable Development of Library Consortia Based on Internet Plus

Chen Li
The Internet Plus era provides more opportunities for the construction of library consortia. Based on the current situation of library consortia construction and the statistic data of literature in National Consortia of Library Reference Service and Changbei Academic Library Alliance, two issues are...

Forensic Analysis towards the user behavior of Sina microblog

Long Chen, Yong-Qing Wang
Microblog, a new network application in the era of Web 2.0, has become one of the major medium in China. Its main features are as followings: large number of users, frequent status of updating information, fast transmission speed of information. The writer took Sina Weibo iPhone App as an example to...

Improving the Community Economy in the New Normal Era Through the Application of Rebahan

Eva H. Fanida, Fitrotun Niswah, Suci Megawati, Tjitjik Rahaju
The Coronavirus Disease-2019 (Covid-19) pandemic has changed the way of life of humans from something that was previously uncommon to become a normal thing and even an obligation, the current condition is canceled by the new normal conditions, where people ultimately have to live side by side with the...
Proceedings Article

Design of Zoo 3D Roaming System Based on Unity3D Virtual Reality Technology

Yunchao Yang, Zhengheng Lu, Yan Xu
With the improvement of people's living standards, there is a growing demand for zoo visits. In the case of the large-scale popularization of smartphones and tablet computers, relying on the innovation and entrepreneurship project of college students, a VR experiential zoo 3D roaming system has...

Internet Public Opinion Management in Big Data Era

Yongchang Ren, Zhe Li
The profound changes in the network public opinion in the era of big data, based on the thinking and technology of big data, and the innovation of online public opinion management, have become an important part of promoting the modernization of the national governance system. This paper analyzes the...

Preparing the Preservice Teachers to be the Industrial Revolution Teacher 4.0 Era

Halimah, Hasbu Naim Syaddad
Teacher preparation program is routinely making decisions regarding the best pedagogical methods from field experience studies, it can alter students’ understandings about academic content and some characteristics through professional practices. Presently, we are entering an educational setting which...

Research on Youth Values in the Guangdong-Hong Kong-Macao Greater Bay Area in the New Era

Lihong Zhong, Zhihong Deng, Zhenhong Xia, Boxin Zeng
The purpose of this paper is to construct the Youth Value Scale of the Guangdong-Hong Kong-Macao Greater Bay Area, and investigate and compare the current situation of youth values in the Guangdong-Hong Kong-Macao Greater Bay Area with the designed scale. The Youth Value Scale of the Guangdong-Hong Kong-Macao...
Proceedings Article

Revolutionizing Electric Vehicle Charging: The Interleaved Buck Converter Approach

Fifi Hesty Sholihah, Syechu Dwitya Nugraha, Era Purwanto
The rise of electric vehicles (EVs) has transformed the automotive industry, offering an eco-friendly mode of transportation. However, the success of EVs depends on efficient and reliable battery charging systems. With the global shift towards electric mobility, the demand for advanced charging tech...

The Role of HRM Strategies in Enhancing Employee Performance Through Digital Skills Development

Musdalifah Musdalifah, Jumalia Mannayong, Anhar Dana Putra, Sitti Khadijah Herdayani, Jessica Fransisca Tonapa, Valentin Laura Sampe, Aulia Rahman
This research aims to determine the role of Human Resource Management (HRM) strategies in enhancing employee performance through digital skills development within the Indonesian public sector. This study addresses the urgent need for Civil Servants to possess effective digital skills in implementing...

From "Overnight Fame" to "Being Worth Teaching" "Idol Cultivation": a New Narrative Mode of Talent Show

Huigang Zhang
As the focus in the layout of self-made content on the Internet, network variety shows are different from traditional TV variety shows in the aspects of production logic and application scenarios, which makes them burst out more possibilities in content production, marketing and promotion. Compared with...

The Development Strategy of Financial Management in Modern Enterprise in the Era of “Internet Plus”

Jingyu Wang
The application of the “Internet Plus” concept in the traditional enterprise field is essentially the integration of traditional industry and Internet industry, which inevitably changes the production mode, operation mode and business form of the traditional enterprise. The requirements for various functional...

Analysis on the Difficulties in the Advancement of Ideological and Political Education for College Students in the New Era and Countermeasures

Ke Wang, Ning Zhang, Ya Hu, Qian Feng
At the Conference on Ideological and Political Work of National Colleges and Universities, Xi Jinping, General Secretary of the CPC Central Committee, the State President, and Chairman of the Central Military Commission attended and made an important speech emphasizing that ideological and political...

Use of Android Application-Based Learning Media Using PowerPoint and I-Spring Suite

Elida Elida, Febri Ananda, Yolanda Intan Sari
The purpose of writing this article is to describe the analysis of learning media based on Android applications using PowerPoint and I-Spring Suite as an innovation for educators or prospective educators in carrying out learning. Based on the current digital era or information age, the majority of students...