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Proceedings Article

Research on the Design of Interface in the Micro-Portal Web Game

Yandong Chen, Xiuming Sun
With the development of our society, the progress of science and technology, as well as the highlight of user time’s fragmentation characteristics, the characteristics of users in game industry have taken dramatically changed, and as the number of web game users has gradually increased, many companies...

Research on the Conservation and Presentation of Chinese Cultural Heritage

SuWan Song, XinYi Feng, QingXia Wu, YiXin Wang
Cultural heritage exhibition is an important part of cultural heritage protection and management, which is closely related to the protection and transmission (i.e. popularization and promotion) of cultural heritage, and it has an inestimable value and great effect on the development of cultural heritage....
Proceedings Article

The portable automatic test instrument design and implementation using in radar

Daoju Duan, Zhonghua Zhang, Rui Li, Ajian Zhang
The main matter of the artificial test is the slow speed in the process of radar equipment maintenance, combining with the characteristic of radar fault self checking circuit, so we designed the portable radar automatic test instrument based on embedded system, this instrument used the ARM9 motherboard...

Difficulties and Countermeasures in the Development of “Time bank” Mutual Pension Model

Based on the Theoretical Perspective of Positive Aging

Xiao Xuemei
“Time bank” mutual support for the elderly is an innovative development of the new era of old-age services, advocating the community of healthy young elderly to help the elderly, with “time bank” as the intermediary, in the way of intergenerational relay to achieve the cross-space and cross-exchange...
Proceedings Article

Textile Clothing Industry of Henan Province and Its Promotion to Henan Economy

Ruixia Yan
Based on the related data of the textile clothing data in Henan Province, the promotion of textile clothing industry to Henan economic was researched through the Engle-Granger method. Then the direct pull degree and contribution rate of textile clothing industry to Henan economic were examined through...

Research on Solutions to the Problem of Seniors’ Medical Treatment

A Case of Product Design with Beijing as the Target Market

Xia Li, Miao Yang, Jiandi Zhang, Honglu Ma, Yaxin Liu, Yixin Wang
Along with the aging process of society, the proportion of seniors’ population is increasing as well as seniors’ demand for medical treatment. The problem of seniors’ medical treatment has been a focus of attention in China today. Meanwhile, with the promotion of the electronic process of medical treatment,...

Analysis of Short Video Marketing Strategy and Industry Trend and Suggestions to Uploaders

Ruihao Zhou
With the development of mobile Internet, mobile short video has become one of the main channels for people to obtain information. Short video marketing as a new marketing means, we can see its development potential in the 5 G era, but it is undeniable that there are still many loopholes in this industry....

Retail in a Post Covid World: Reflections and Directions

Xiaocheng Lu
The coronavirus pandemic is hitting businesses across the board, especially retail. Many offline retail stores have to close stores to reduce losses. At the same time, more and more merchants choose to change their business strategy by shifting the focus of their work to the development and operation...
Proceedings Article

How to Cultivate Students' Innovation Ability in Wushu Teaching in Sport Colleges and Universities

Rui Peng
Wushu as Chinese national traditional sports is cultural treasure. Occupies an important position in the national fitness program has a strong foundation for the masses. But the university is an important site for the promotion, development, popularization. But Wushu teaching in knowledge, skills as...

The Impact of Technological Innovation on Economic Growth: Evidence from China

Xiaowei Wang, Lingwen Xu
The development of technological innovation has a significant impact on economic growth. Based on China’s data from 1990 to 2019, we study the impact of technological innovation on China’s economic growth. To solve this problem, this paper adopts theoretical mechanism analysis and empirical model research....

Multimedia Information Management System for College Physical Education Course

Fei Zhang
As the development of computer technology, the field of multimedia technology, communications technology and education are developed. There has been to explore the educational technology as representative of new educational model, wherein the multimedia network teaching is quite prominent. In order to...

The Effect of Product Innovation and Promotion on Purchase Decisions: Study Case Kaku Food Makassar

Joya Kanna Paembonan, Indrianty Sudirman
This study examines how consumer purchasing decisions at Kaku Food, a local MSME in Makassar, are impacted by product innovation and promotion. Understanding how marketing initiatives and innovation affect consumer behavior in the cutthroat culinary sector is the aim of this study. Being one of the expanding...

Research on Internationalization of Wuhan Enterprises and Language Service Needs

Dan Zhou, Yonglin Chen
Cross-cultural conflicts can be resolved by the language during the process of internationalization, which is conducive to new enterprises to adapt new business environment and promotes the localization of enterprises. In this paper, by analyzing the inner connection between language services and business...

Research on the Thoughts and Models of Reading Promotion of University Library in the New Media Era

Kening Ding
With the advent of the new media era, series of changes have been taken in the reading promotion of university libraries. Therefore, university libraries should be good at using new media for reading promotion. This paper analyzes the current reading situation of university libraries in the new media...
Proceedings Article

Research on the Application of VR Technology in Taekwondo Teaching

Zhenqiang Xie
As VR (virtual reality) technology gets better and better, VR reality course teaching realizes the transformation of teaching scenes, cultivates students’ interests, and effectively improves the teaching effect. Under the background of the extensive promotion of VR, virtual reality technology has been...

Liquidity and the Financing Efficiency of Enterprises Listed on the National Equities Exchange and Quotations (NEEQ) in China

Bing Jian, Suying Zeng
In China's National Equities Exchange and Quotations (NEEQ), stock trading and transferring adopt market maker system. This paper mainly studies the market liquidity and corporate financing efficiency under the market maker system. The article mainly focuses on the development of NEEQ, and analyzes the...

Non-oil and gas International Trade and Economic Growth in Indonesia

Dhea Nanda, Nursini Nursini, Sri Undai Nurbayani
This study is motivated by the important role of international trade for Indonesia because it can affect its economic growth. If a country exports more than imports, its national income can increase, which has a dominant effect on the economy growing. This research is included in quanti- tative research,...
Proceedings Article

Research on Air Defense Missile Target Assignment Algorithm

Qi Ma, Jincheng Han
By analyzing the main factors of target threat degree, combined with existing interception sorting criteria, firstly considering the dynamic target case. Secondly, take the total loss as the objective function, establishs a decision-making model to intercept targets under higher specified targets without...

Research and Practice of Mixed Teaching Model Based on “Internet +”

Junwei Shi, Zhangliang Chen
The construction of high - level "double - class" universities must be based on the cultivation of applied talents. In response to the demand of cultivating talents in colleges and universities, the research status and the dynamic of mixed teaching at home are summarized based on the application of applied...
Proceedings Article

The Research of Jilin City Snow Festival Tourism International Development Path

Qiang Zhang
Jilin city is the national famous ice and snow tourist city, it is rich in natural resources, suitable for a variety of forms, a variety of ice and snow tourist activities. Unique ice and snow resources and geographical advantages, makes the city convenient for the development of the tertiary industry....
Proceedings Article

Water Interception and Radical Reform Mathematical Models

Yuchen Huang
In recent years, the city commissar adheres to the quality guidance and ecological lead. They regard the water environmental governance as an important content of creating a beautiful and livable Shenzhen. In order to achieve the goal, they energetically carry out the infrastructure construction of water...
Proceedings Article

Public Policy Orientation Research of Old City Reconstruction

Yudong Hou
Urban redevelopment is a very controversial topic in China, meanwhile is also the trend that social and economic development continue to promote. Three main bodies are concerned in the reconstruction of old city, including local government, the estate developer and local residents. Because of the phenomenon...
Proceedings Article

Study on the Long-term Mechanism of Energy-saving Technology Promotion about Rural Residences in Hot Summer and Cold Winter Zone

Mingqiang Huang, Jinheng Li, Cunyuan Wang
Reducing the energy consumption of villages and towns and raising their energy efficiency is one of the priorities for the development of sustainable buildings in China. This article takes the village and township houses in hot summer and cold winter zone as the research object. Based on the analysis...

The Positioning and Transcendence of Sports Culture in College Physical Education Curriculum

Ye Liu, Yong Ding
Sports culture, as a combination of spiritual culture and behavioral culture, plays an important role in the teaching system of college physical education. Sports culture is not only the inheritance of sports thought, but an important embodiment of the spirit of sports. This article mainly discusses...
Proceedings Article

Research into Problems in the Implementation of Total Quality Management in University and Countermeasures

Lu Gao, Lin Lin
The comprehensive reform in the field of education is in full swing. The implementation of Total Quality Management in Colleges and universities is the important content of building the characteristic first-class university . The implementation of Total Quality Management in universities plays a vital...
Proceedings Article

Research on the model of variable-rate fertilization in Maize Based on Geographic Information System

Guowei Wang, Yunpeng Hao, Yu Chen
Agriculture is a giant and complex system, and agricultural problems are closely related to the time and space information. Information agriculture is based on the soil characteristics of crop growth, adjust the input of crops. The promotion of precision agriculture can improve the productivity of the...
Proceedings Article

Statistical Analysis of Residual Distribution in H.264 And A New Thought About Video Coding Algorithm

Qian Qian, Zhang Wenhui, Sun Na
High computation complexity has significantly impacted H.264/AVC’s application and promotion in real-time coding. As a result, how to reduce as much computation complexity as possible while ensuring high coding efficiency becomes an important subject in the study of video coding technology. Many scholars...

Strategies for the Service Industry to Effectively Overcome the Crisis: Meituan’s Specific Practices During COVID-19

Yuhan Gong, Haoying Li, Jianfeng Liu, Dang Weng
Here we describe that all companies are experiencing a crisis during COVID-19. The four authors found that five strategies are feasible by investigating the measures of other companies. Using the analysis of research companies, four of these strategies can help the food delivery industry to tide over...
Proceedings Article

Application of Civil Engineering in Computer

Lushui Zhou
Since the implementation of China's reform and opening up policy, along with the potential of computer hardware controls the level of technology advancement trend has large capacity, miniaturization direction, and in that the basic conditions of storage technology and image processing, optical communications,...

The Exploration of Staycation Innovation Based on the Local Culture: An Analysis of Digital Promotion

Anang Sutono, Hari Ristanto, Kennan Pramudia Cipta, Dear Illiyin Pratiwi, Mann Manda, Yehezkiel Antonius, M. Rizky Faturrahman
This study aims to present a tourist profile related to ideas, perceptions, and opinions to build and develop innovative staycation activities and digital marketing at Kawah Putih Ciwidey based on the local culture. This study uses a descriptive research method with a qualitative approach. The data collection...
Proceedings Article

A Tentative Study on the Fine Teaching Model of "Vocational to Undergraduate" Marketing Course Based on the Idea of "Rotating Classroom"

Yansong Li
Under the guidance of the concept of "rotating classroom", the reform on the fine teaching model for the marketing course of "vocational to undergraduate" is mainly carried out from three aspects: pre-class warm-up, classroom control and result comments. Pre-class warm-up is mainly done well in the survey...

The Promotion Strategy of MANNER COFFEE in China

Congzhi Zhou
Nowadays, China has gradually moved from a large traditional tea culture to a country with a very high level of coffee consumption. MANNER COFFEE is an emerging coffee brand. After being created, it has been growing at an astonishing speed, even once compared to today’s society’s hottest coffee giants...

Analysis of the Reasons for the Increase of Real Estate Price from the Perspective of Currency Liquidity

Lei Pang
China's real estate industry rose in the 1980s, and developed in the 1990s. In recent years, with the promotion of housing system reform and the acceleration of urbanization, the real estate industry has developed rapidly. On the one hand, the prosperity of the real estate industry has improved the quality...

Value Enhancement Model Construction and Comprehensive Evaluation Based on AMOS E-commerce Enterprises

Lihua Xia, Zeyu Yang
In this paper, 132 appliance merchant class enterprises' data in 2018 were selected as the research object; AMOS from structural equation model was used as the analytical tool; the verification model of e-commerce enterprises value promotion was constructed; and 12 observation variables, such as R&D...
Proceedings Article

Design and Implementation of GeoScience Case Database on JSF Frame for Teaching

Zhenhe Zhao, Shilai Wang, Ping Zhang
Case base construction is of great significance for the promotion of case teaching. But at present there is no successful geosciences case library can be used as reference. So the construction and development of geosciences case library has significance to fill the gap. This article is about design and...

Study on Chinese Listed Companies Financial Early Warning System

Yumei Ding
With the development of the socialist market economy, China's listed companies become more and more, the core issue of the development of the company is financial problems. While fast-growing companies, corporate finance will face a variety of challenges. In order to ensure the healthy development of...

The Course Design of Network Attack and Prevention Under the BOPPPS

Haibo Luo
First of all, based on the school’s orientation, student situation, and professional talent training requirements, describe in detail the level of knowledge and ability that should be achieved after learning this course. Secondly, the key problems to be solved in the teaching reform of this course, blended...

The Making of Cinematic Company Profile of Cultural Arts Education Study Program as Information Media and Promotion Strategy

Setyo Yanuartuti, Nengah Mariasa, Indar Sabri
A company profile is one of the most efficient ways for an institution or company to convey comprehensive information about the institution. Cultural Arts Education study program at Postgraduate UNESA, generates a company profile with cinematic features that are engaging to the audience since there is...
Proceedings Article

The Research on Mobile Payments in the Theory of Electronic Commerce

Hao Yang, Siyu Gao
China has entered the 21st century of economic globalization. As the market economy grow rapidly and the opening up further deepens, huge changes have taken place in China’s electronic commerce market and the main payment form. In the era of 3G, based on the application of computer network and electronic...
Proceedings Article

Discussion on the Effective Application of Applied Linguistics in English Teaching

Qinning Wu
Linguistics has a historic and deep influence on the development of human’s civilization history since it has recorded the revolution process of human history to some extent. Born in the 17th century in Europe, English linguistics has formed a complete content system through development process in the...

A Study on the Use of English Reading Civics Teaching Activities in Middle Schools under the Perspective of New Quality Productive Force

Jiaying Chen, Qian Feng
English language teaching is a key part of the realization of telling China's story. At the same time the new quality productivity as General Secretary Xi's innovation of Marxist theory empowers the methodological innovation of compulsory education. Based on this, English teaching should pay...
Proceedings Article

Research on the Route Optimization of Express Companies in Shenbei Area

Zhao Jun, Qiqi Li
Along with China’s economic globalization, the promotion of enterprises informatization and e-commerce are rapidly emerging. As a result the express industry shines out in the logistics industry and development of social economy. The soc-called accelerator for economic development is infiltrated into...

The Employee Promotion Decision based on the Randomforest Algorithm and the Analytic Hierarchy Process

Yanming Chen, Xinyu Lin, Kunye Zhan
This paper aims to build an employee promotion decision model based on the Randomforest algorithm and the Analytic Hierarchy Process. Random Undersampling algorithm is applied to resolve the issue of data imbalance and the Point-biserial analysis is employed for the paper to conduct feature filtering...

Study on the promotion effects of stock market on Guizhou economy development

Chenggang Li, Yandan Xue
Studying on the relationship between the stock market and economic development in Guizhou Province can help to promote the development of the stock market and economic development in Guizhou Province. Selecting the data from 2000 to 2013 of Guizhou Province, this paper uses multivariate regression model...

Application of Regional Music Culture in College Music Teaching

Qingxun Li
Regional music culture is important content of college music teaching system as well as cultural symbol in ethnic minority areas of our country. Regional music represents humanistic characteristics and cultural history of various regions. The development of it also receives extensive attention of the...

Internal Marketing Strategy for Educational Services

L N Tsarakhova, S V Kabanov
Educational marketing is a promising sector of economy. This marketing seeks to meet the demand for education while bringing prosperity and development to educational institutions. Educational marketing expands every year, as the demand for education evolves. Over the past five years, higher education...
Proceedings Article

A new linguistic-valued aggregation operator to multiple attribute group decision making

Xiaobing Li, Da Ruan, Yang Xu
In this paper, a new kind of linguistic-valued aggregation operators, namely, a linguistic-valued weighted aggregation (LVWA) operator, is proposed to multiple attribute group decision making with linguistic-valued information. An example of evaluating university faculty for tenure and promotion is illustrated...

Research on the New Media Communication of NetEase Games

Lu Wang, Xiaozhuo Jiang
At present, online games and new media are in the rising period of social development. People are making contacts with them all the time in their daily life directly or indirectly, actively or passively. NetEase games has shown its own communication capabilities and promotion potential in the field of...

Research on the construction of ideological and political system in postgraduate courses of military academies

Binghui Zhang, Junfeng Han
At present, all military and local colleges and universities have carried out a series of theoretical and practical explorations in the ideological and political construction of postgraduate courses, and have achieved certain results. However, at present, there are problems such as insufficient understanding...
Proceedings Article

Rule-based Data-Driven Thematic Mapping Technique

Hongyun Zeng, Lvhua Wang, Zhiqiang Xie, Weibo Zeng
Mapping automation is not only a key objective of cartology, but also a study hotspot of geo-spatial information science at present. Here, we take thematic mapping of river channels (pipelines) passing through Yunnan in Kunming City for example to study and discuss, with regard to the effect required...