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22557 articles

The Strategy Research of Pharmaceutical Enterprises-Taking Pfizer as an Example

Siyuan Yang
The entire pharmaceutical industry has experienced high-speed growth in the past 30 years using different strategies. This paper will evaluate different kinds of strategies run by pharmaceutical enterprises, taking Pfizer as an example, and see how effective they are. The issues and obstacles of the...

Internet Celebrity Economy in the Era of Big Data

Tianhao Xiong
With the wide application of the Internet, mankind has entered the “big data era”. Analyzing data has become a necessity in every industry. This paper will take online celebrity products as an example. By putting forward the problems of Internet celebrity products in the era of big data and their views...

Dynamics of Religious Life of Muslim Minorities in Kupang City, East Nusa Tenggara (NTT)

Muh. Isnanto
The dynamics of religious life in Kupang City, East Nusa Tenggara (NTT), have grown and developed through a very long process. Since the beginning of the reform era, the phenomenon of the survival of the Muslim minority has been interesting to portray as a wealth of religious life in Indonesia. The research...

The Synchronized Relationship between Film Music Course Teaching and the Recognition of National Identity A Case Study in Anshan Normal University

Di Liu
To date studies that refer to music in film tend to be too generalized to offer a firm theoretical paradigm for analysis of how music functions in cinema. In addition to this, studies on the relationship between film music course teaching in University as the recognition and cultivation of national identity...
Proceedings Article

A New Scheme to Improve the BER Performance Based on Optimizing Energy Allocation

Ping Li, Xia Shao, Wei dang Zhang
How to improve the channel coding capacity and reduce the bit error rate have been the main research directions of channel coding. In order to improve the bit error rate (BER) performance based on a formula derived from the Union Bound which can estimate the bit error rate for every position in the codeword...
Proceedings Article

Research on the Evaluation Index System of Sports Information of Colleges and Universities in Beijing

Yuan Zhang, Wenge Yang
Some research shows that there exist problems on the development of sports information of colleges and universities in Beijing. Therefore, it becomes a mission for educational management departments and physical educators of colleges and universities in Beijing on how to scientifically develop and utilize...
Proceedings Article

Environmental labelling of mobile phones : LCA standardisation process

Damien Prunel, Etienne Lees Perasso, Axel Roy, Catherine Moulin
The mobile phone market is constantly evolving. Retailers and manufacturers offer a larger number of features to customers: a mobile network more and more efficient (2G, 3G then 4G), handsets with computer features, navigation, gaming, etc. This progress involves the use of more efficient and reduced...
Proceedings Article

The Influence of Synchronous Blinking Jamming on Monopulse Radar Seeker Angular Resolution

Xiaoming Geng, Hongyue Yang, Fangcheng Wang
The Blinking jamming is the intentional and deliberate transmission or retransmission of amplitude, frequency, phase, or otherwise modulated intermittent or pulse signals for the purpose of misleading in the interpretation or use of information by electronic systems. In this paper, it is shown how blinking...

Problems and strategies that exist in Sino-Japanese trade

Li Ningning
China and Japan have been important countries in East Asia. Whether the development of trade relations between the two countries is good, has a major impact on the economy of East Asia as well as accelerates regional trade liberalization and financial cooperation in East Asia. It also conducts to East...

Openness, Labor, and Tourism; Case Study of ASEAN Countries

Muslim Kamil, Marshal Imar Pratama, M. Noor Arief
The ASEAN Economic Community was formed with the aim of achieving the perfection of economic integration in the ASEAN region which is believed to provide tangible benefits for all elements of society. The phenomenon of globalization can be seen from the growth of cross-border economic activities in various...

Designing of The Illustration Book as A Learning Media About Dental Health For Children Ages 47 Years

Farah Lesmana, Yanuar Rahman
Dental health is one aspect that must be cared for and maintained as early as possible by everyone. But there are still many people who are not yet aware of the importance of maintaining dental health, and this causes a high number of cases of tooth decay in children. The importance of maintaining dental...

Urban Semiotics in Retro-Detective Prose: a Tour of the 19th Century Moscow

Innara Guseynova, Elena Kosichenko, Alexey Gorozhanov
The paper discusses the importance of retro-detective prose in gaining cultural knowledge, and focuses on the problem of the nature of the retro component which may be represented by various realities, like gourmet dishes, elements of clothing, personal names, place names, holidays, etc. Structurally,...

“Intelligentsia” versus “Intellectuals” in the British English linguo-cultural community (a corpus-based study of the concepts)

Irina Kuzmicheva
The paper focuses on the correlation between the concepts “Intelligentsia” and “Intellectuals” for the British English linguo-cultural community. It presents the background on the subject from different angles of study, how the correlation between the concepts is viewed by philosophers, historians, sociologists....

Analysis of Visual Rhetoric for Official Website City Government

M. Syahril Iskandar
The aim of the research to analyse benefits of the official website of city government. In addition, the main focus of this study is to examine visual rhetoric on the official website of Bandung City Government in an effort to attract the public to visit the site and can represent Bandung as the Creative...

Multimodality and Multiliteracies: The Case of Language Socialization in Urban Family in Surabaya

Layli Hamida
This study examined the way language socialization fostered literacy development. It aims at exploring and illustrating how the richness of multimodal and multilingual communicative practices has been part of parent-child interaction at home in Jagir community in Surabaya. Twenty one first grade elementary...
Proceedings Article

Drivers’ emotional evaluation in the noisy environment of the control cabin of a shield tunneling machine

Liangbin Zhang, Hanbin Luo
Being a driver in the control cabin of a shield tunneling machine is a high-pressure career. The mood swings of a driver are vital to his occupational health and construction safety; however, a driver’s emotional intensity in a noisy environment have not been considered. This study aims to investigate...

Research on the Transformation and Development of Resource-oriented Cities Under the New Normal of Economy

TianTian Gu, Na Han
For a long time, the transformation development of resource-based cities have always been paid much attention. At present, the economic development of our country has entered The New Normal, how to promote the economic transformation and sustainable development of resource-based cities more scientifically...

Critical Discourse Analysis of the Bombing Attack News: An Analysis of Teun A. van Dijk’s Model

Nurul Aini, Pratomo Widodo
This paper revealed that the text can be separable from the context. The text bring the certain goals that has created with certain intent. To this end, the opinion rubric in the Jakarta Post was delivered to analyze it. By using CDA approaches as a methodology and Van Dijk’s model to analyze the text....

The Competence of Naming in the Second Language Acquisition of the Preschool-Aged Children

Rahayu Pujiastuti, Luluk Isani Kulup, Dyah Rochmawati
This study aims to describe: (1) how the preschool children’s naming competencies in language acquisition, (2) how the naming competencies in language acquisition of preschool children relate to their cognitive development. It is a qualitative research The data source of this research is ten kindergartners...

Research on the Influence of Weibo Marketing on Box Office of Films

A Case Study of the Top 20 Films in the Chinese Box Office Rankings in 2019

Dan Lu, Yutian Fan
In recent years, the film market in mainland China has developed rapidly, and the box office has increased year after year. In 2019, the total box office of the mainland Chinese film market was 64.1 billion yuan. How to market, promote and encourage viewers to consume is an important factor influencing...

Analysis of Tesla’s Innovation Strategy and Influence of Leadership

Keyi Qin
Tesla has attained a benchmark in the electric vehicle industry but it faced issues such as ownership protection rights, chip shortage and delivery delays. Tesla’s real competitors are not new energy operators, therefore despite leading the capital market, Tesla is not in a stable position. The future...

The Mechanism of the Effect of Anthropomorphized Brand Education on Brand Loyalty

Xiaolin Li, Hangrong Li, Xinwei Zhang, Yutong Wang
This paper proposes anthropomorphic brand education on the basis of anthropomorphism, and divides the anthropomorphic brand education into two categories: functional anthropomorphic brand education and hedonic anthropomorphic brand education. This article examines how branding influences consumers through...

Teacher's Interpretation of the Urgency of Learning Media based on Information and Communication Technology in the Senior High School

Winanda Amilia, Mutiara Felicita Amsal
Technology mastery is one of the most important competencies for teachers. In Permendiknas Number 16 of 2007 concerning Academic Qualification Standards and Teacher Competencies, there are four competencies that must be mastered by teachers, two of which are pedagogic and professional competencies. Both...

The Effectiveness of Instagram and TikTok in Increasing Interest Tourism for Gen-Z

Tyas Raharjeng Pamularsih, Ni Wayan Sintya Dewi, Ni Wayan Wahyu Astuti
In general, before traveling, travelers tend to plan and look for reviews about their destination through information sources such as YouTube. The social media platforms currently trending among Gen-Z, featuring aesthetic photos and videos related to tourist destinations and reviews, are Instagram and...

Research on Xiaomi’s Brand Strategy, Product Ecosystem, and Company Development

Ruofei Zhou
This paper studies Xiaomi’s brand position, product system, and company strategy. First, it examines Xiaomi’s brand concept of “touching people’s hearts, being honest with prices” and how it has changed. Second, it explains Xiaomi’s products, from smartphones to the AIoT ecosystem and Xiaomi cars, and...
Proceedings Article

An Empirical Study of Optimized Bidding Strategies Based on Logistic Regression Models

Yu Yang, Yali Zhu, Zhaojuan Wang, Xinrui Yang, Siyi Hu
With the increasingly fierce competition in China's construction industry, how to stand out in the bidding process has become a priority issue This paper takes the remaining project of a certain old community renovation as an example, based on the real evaluation data, and uses The logistic regression...

A Strategic Decision-Making Model Combining SWOT Analysis with AHP Method

Yangyang Liu
This research starts with the questions: How firms make strategic decisions? What strategic decision-making model does firms use? Are there any deficiencies in current strategic decision-making models? Then this research identified and solved equal weights and lacking quantitative data problem of a prominent...

Mirroring the Workplace: Audience Identity Work and Cultural Communication in Chinese Workplace Observation Reality TV - A Mirror-Theory Analysis of The Exciting Offer

Xirui Long
Workplace observation reality shows transform professional routines into shareable narratives and, increasingly, into sites of cultural communication in the platform era. Drawing on Lacanian mirror theory and cultural studies of audience negotiation, this paper asks how The Exciting Offer organizes nested...

Chlorophyll-A Image as a Guideline for the Establishment of Illegal Fishing Control Areas

Case Study North Kalimantan Waters

Muhammad Ali Akbar Hasemi Rafsanjani, M. Adnan Madjid, Siswo Pudjiatmoko, Yurleni
This study would like to raise how each agency establishes a method for determining the area of control, advantages and constraints of the applied method, and measuring how the chlorophyll-a image to serve as one of the guidelines for determining the areas of illegal fishing surveillance. Researcher...

Semiotic Analysis of Barbie Movie Poster

Dini Anggraheni, Anandha Anandha, Adiprana Yogatama
The poster was a type of visual media used mostly for cinema marketing and the sense of sight to communicate messages that required visual communication and message symbols to be comprehended. One of the popular movies in 2023 is Barbie Movie, which has a unique gesture in the poster. This article offers...

Analysis of the Human Development Index in Bali Province from 2017–2021

Kharisma Sekar Pradha Ningrum, Muhammad Arif
The Human Development Index is one of the standards used to determine the quality of human life. In this study, the Chow and Hausman tests were used to choose between the Pooled Least Square (PLS) and Fixed Effect Model (FEM) estimation models. The quality of the human development index can be measured...

Women’s Voices for Justice: A Van Dijkian Critical Discourse Analysis of the August–September DPR Protests

Endang Soelistiyowati, Andri Handayani, Erlin Estiana Yuanti, Alya Shalsabillah Febri Kusmulyadi, Fredella Geralda End
As a gender historically perceived as secondary within the social hierarchy, women have been socially constructed as polite and gentle, with implicit rules governing how they may speak in order to remain within the bounds of femininity. By contrast, men have generally enjoyed greater freedom in language...

When Technology Meets Teamwork: Unveiling the Impact of Tech Adoption on Employee Well-Being

Mashur Naufal Hamid
This study investigates the impact of technology adoption on employee well-being, with a particular focus on the mediating role of team cohesion in the workplace. In light of the increasing integration of advanced technologies, such as Generative Artificial Intelligence (GenAI), the research aims to...

Application of Fuzzy Multi-Objective Linear Programming Model in a Multi-Period Multi-Product Production Planning Problem

Kaveh Taghizadeh, Morteza Bagherpour, Iraj Mahdavi
Pages: 228 - 243
The Multi-Period Multi-Product (MPMP) production planning, as a well known problem in literature, attempts to match production rates of individual products with fluctuated market demand over planning horizon. This study, demonstrates how the conventional MPMP Linear Programming (LP) model may fail to...

Exploring EFL Learning Strategies of International Class Students at Higher Education

Watun, Manurung, Mukrim, Suriaman, Kamaruddi
This research aims to explore the frequent EFL learning strategies used by international class students considered successful learners, the effects of the learning strategies, and how the learners enjoyed learning non-English subjects. It employed a mix-method with a triangulation instrument including...
Proceedings Article

How Digital Technologies are Applied to Fight Against the Covid-19 Pandemic: Evidence from Macao

Xuefei Wang
Macao was shown to perform effectively in combating the Covid-19 pandemic despite being a heavily populated international resort city in China. By using documentary and comparative analysis, this paper aims to identify the key elements that are essential for dealing with the pandemic. It makes the case...
Proceedings Article

An Exploration About Practical Teaching of Design Courses of Colleges

Rong Fan, Yan Xian
Recently, with the rapid development of cultural creative industry, there is an expanded size of recruitment of students in design professions in colleges. And there arises a fashion of studying art design. But the employment situation is severe, resulting from the teaching system putting less emphasis...
Proceedings Article

Facing Petroleum and Local Markets, Establishing Teaching & Research School

Guihong Pei, Lili Liu
Taken the School of Civil Engineering and Architecture of Southwest Petroleum University as an example, elaborated how to teaching staff construction as the breakthrough, around the university characteristics, positive for petroleum and local market to carry out the teaching and scientific research work,...

A Study on Evaluation Factors and Approaches Of Professional Moral Education For High Occupational Students

Xiaoyan Pan
The poor professional moral level of high occupational students affects students’ development, reform and innovation of occupational education, and the construction of modern occupational education system. How to determine the professional moral evaluation factors and build up comprehensive and objective...

Body Hair : A Cultural Politics Approach

Jia Mao
Hair, as one of the most obvious character of biology, has been divided in two categories: the hair on the top of your hair and body hair includes mustache, armpit hair and the hair covers on your leg or chest. Generally, when mass communities talk about the hair on the head, the contexts are always...

To Build an Optimization Model of Multi-Factor Decision and a Study of Its Application

Xiaonan Xiao
By using the fuzzy transformation and fuzzy integral, this article digs into how to conduct best fuzzy multidimensional synthetic decision theoretically and practically, and also finds out the mathematical model of the best fuzzy multidimensional synthetic decision so as to raise the standard of synthetic...

Conflict on The “Home”-ness In VS Naipaul’s The Enigma of Arrival

Gabriel Fajar Sasmita Aji
VS Naipaul, the Nobel Prize Winner on Literature, in 2009, appears to present his Caribbean’s voice. However, his status also stimulates a conflict with his ancestry people, especially about the concept of postcolonial home. This phenomenon seems applicable to almost all VS Naipaul’s works, since those...

Presidential Threshold (Discourse Review on Strengthening Presidential Systems in Indonesia)

Helmi Helmi, Mukhrijal Mukhrijal, Nyak Fadhlullah
This research aims to provide the answer about how the dynamics of the Presidential Threshold pros cons in Indonesia. The purpose of this study was to examine more deeply the dynamics of Presidential Threshold ratification in Indonesia. The research method used in this research is library research method....

Enhancing Education Effectiveness: In Which 'Education' Should Society's Hard-Earned Money Go?

Muyanja Ssenyonga, Ely Susanto
This paper is exploratory in nature, and has the objective of examining the determinants of educational effectiveness as a pathway to identifying how countries should allocate public spending on education. The paper is based on a review of extant literature and analysis of statistics on education attainment,...

Harmonization of Islamic Law Norms in Sharia Banking Laws

Baidhowi, Andry Setiawan
There are three legal systems that apply in Indonesia, namely the Customary Law system, Islamic law, and Western law. The potential for disharmony is very possible. The question is, how was the birth of Islamic banking legislation in Indonesia, the methodological model used in harmonizing the laws in...

Perspective of Community Knowledge and Attitude about Human Trafficking

Nadiroh Nadiroh, Uswatun Hasanah, Shahibah Yuliani
Indonesia is in the first position with the largest number of human trafficking places in the world. In December 2014, number of human trafficking victims are 6.651 people with 92.46% are children and women, and 82% are women who have worked at own country and overseas for labor exploitation, while 18%...

Instrumentation of Character Implementation Research in Organizing the Educational Administration Santa Maria Senior High School Kabanjahe, Karo Districk

Yasinta Br Ginting, Biner Ambarita, Wanapri Pangaribuan
This study aims to know the instrumentation of character implementation research in organizing the education administration at Santa Maria Senior High School Kabanjahe, focusing on the character implementation in organization curriculum administration and student administration at XI grade Semester 2...
Proceedings Article

Collaborative Learning Model With Computer Supported Learning Approach

Hery Nurdiyanto, Herman Dwi Surjono, Priyanto Priyanto, Noor Fitrihana
Objectives to be achieved in this study are: (1) Knowing how to design collaborative learning model through Computer Supported Collaborative Learning approach; (2) To know how to design collaborative learning model through Computer Supported Collaborative Learning approach; (3) Knowing how the results...

Deconstruction Analysis: The Ideas of Keeping Tradition in "No Witchcraft for Sale" by Doris Lessing

Putri Ayu REZKIYANA
A short story of Doris Lessing's "No Witchcraft for Sale"tells about a native African named Gideon working for a missionary family the Farquars. This shows how the relationship between the master and the servant go on and also how the natives are treated. The story is related to the postcolonial reading...

Actualization of Local Wisdom in Simalungun Ethnics Daily Life

Saragih Hisarma, Subhilhar, R. Hamdani Harahap, Amir Purba
Simalungun is an ethnic group in North Sumatera, known as one of Batak sub ethnic. As an ethnic group, they have their own internal interaction to begin with and since 19th century they have external contact guided by local wisdom. Because of migration, Simalungun people has consider "us" as our culture...