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Tesla is an American electric car and energy company that makes and sells electric cars, solar panels, and energy storage equipment. We analyze how can Tesla buy and sell the machines in the most profitable way. Based on photovoltaic (PV) and net present value (NPV) rules, the infinite time optimal machine...

There is a decline and lack of consumer interest in buying local Indonesian fashion products; however, many potential fashion brands are emerging and growing in Indonesia. A strategy is needed to increase local brand awareness among consumers in Indonesia, especially consumer ethnocentrism. It is known...

In this paper, we combine the technique of ARM and ZigBee to design and implement the novel smart home system. Through analyzing the data transmission security enhancement model, we modify the traditional model with security concern. Each smart home system can be controlled by the server to facilitate...

Money management has always been an issue for teenagers these days. With the advancement of internet technology and pop culture, new ideas and activities such as popular brands, video games, and idol groups gained attraction from teenagers. While these events are entertaining and sociable, they are also...

The problem of this research is there are so many people who use Honda Beat motorcycle in last one year. It is because the behavior of consumers who have high preference towards Honda Beat motorcycle compared to the other motorcycles. Preferences can be seen from the consumers' budget to buy a motorcycle...

This essay aims to improve stock portfolio performance by enhancing the traditional weighted scoring model with three classification methods: tree decision, logistic regression, and voting taxonomy. As financial markets evolve rapidly, traditional models face challenges such as unclear stock selection...

In the millennial era, advertising can be categorized as the most effective means to increase sales of specific products or brands, such as advertisements carried out with the help of social media. It encourages marketers out there to compete in creating creative and unique ads. Market orientation is...

The increase in fraud in electronic transactions such as copyright infringement and trademark counterfeiting is one of the excesses of e-commerce development in addition to the positive impact of legal regulations. Brand. The positive and negative impacts of brand rights on e-commerce media need to be...

The e-commerce live streaming industry in China has been developing recently. In the context of an e-commerce live broadcast, this paper primarily investigates the elements that influence consumers’ buy intentions. Based on the S-O-R theory and TAM models, this study designs a questionnaire and collects...

The characteristics of user's behavior in the real scene are analyzed, and a personalized recommendation method based on user behavior analysis is put forward. In the electronic commerce user behavior can be divided into clicking, purchasing, collecting, plussing shopping cart, etc. The current mainstream...

The emergence of perceptions in society about the ideal body shape effects most Indonesian women to not love themselves. So, Pluffy’s Choice which is a women’s clothing fashion brand, is interested in conducting a digital “Self-Love” campaign on their Instagram. Consumer awareness about the campaign...

Starbucks is an international coffee company, and this article mainly evaluates the market value of Starbucks and gives investors some reasonable advice. In this article, Starbucks is mainly introduced to the company, SWOT analysis and value analysis, and in the value analysis, Starbucks fundamental...

Online personal shopper is an individual who provides online services to purchase goods for consumer on their behalf and get paid for the service. In Indonesia, online personal shopper or known for the term of “jasa titip” provider growing very rapidly as a business that promising. Due to the location...

The purpose of this study is to 1) Analyze the relationship of service quality to customer satisfaction in OLX stores, 2) Analyze the influence of site quality on consumer satisfaction in OLX stores, 3) Analyze the effect of prices on consumer satisfaction in OLX stores, 4) analyze the influence of brand...

Typical East Kalimantan Handicraft is one of the fields that has a major contribution to improving the regional economy. Craft is one of the creative industry sectors, and creative industries in Indonesia contribute an average of 6.3 percent of GDP to the total National GDP with a value of Rp. 104.6...

Throughout the celebrity endorsement world, including the general audience and the media, use their attention to form the values and achievements of all celebrities and to focus on celebrity-approved products, a shift in their vision from one commodity to another. Attracting the masses and fans will...

Over the past few decades, there have been more and more forms of product advertising, and the use of product advertising has also increased. Among this, picture advertising and video advertising have become the most common ways for marketers to promote. Consumers also tend to learn and buy products...

Audi, as one of the top three luxury car brands (BBA) in China market, has always been the first choice for consumers to buy luxury car. Audi, as a high-end brand of Volkswagen, entered China very early. In 1988, Audi realized its first domestic production. After more than 30 years of localization, Audi...

Playing online games is means of entertainment for young people today. One of the most popular games in Indonesia is Mobile Legends Bang Bang which not only offers mobile multiplayer online battle games, but also sells virtual goods, such as heroes, skins, and virtual money (diamonds). There is a tendency...

A blind box is today's young people are willing to pay money to buy entertainment products. Blind box originating in Japan, is the trend of the culture surrounding products, early blind box for animation derivatives and subculture of derivatives, in recent years the blind box of cooperation with...

Based on The Constitution Number 5 Year 1960 About Agraria Basic Regulation and The Government Regulation Number 24 Year 1997 about Land Registration, land rights buy and sell must be conducted in front of Land Titles Registrar. The shift of land right can move through land buy and sell between the seller...

With the development of the Internet, it is an inevitable result that TikTok has become more and more famous. And it has an inevitable connection with business. As a short video platform, TikTok has countless e-commerce opportunities and consumers. Starting from the impact of TikTok on merchants and...

This study takes Oriental Selection as a case to explore the consumer behavior in the live broadcast of cultural tourism and the characteristics behind the Oriental Selection marketing model. The study found that the anchor plays a central role in the live broadcast of the cultural tourism, which can...

The past decades have witnessed a booming economy and expanding market all over the world. Under such currents, advertisements have achieved unprecedented success in promoting products and helping companies earn profits. Elaborately designed advertisements appeal to people’s emotions and raise their...

Indonesia currently does not have a special law regarding advertising, so Law Number 8 of 1999 concerning Consumer Protection or what is currently called UUPK is a regulation that contains many articles that regulate advertising. The problems studied are What are the Forms of Legal Protection for Consumers...

Awareness of the processes occurring in the global economy changes market entities’ perceptions of production, consumption, products and marketing. Consumers’ switch to environmentally friendly products can help minimize adverse environmental impacts and health benefits. Consumers buy organic food because...

The article reviews Carlyle's attempted acquisition of Xugong, explains that the national security concern over the case is due to the business nature of Xugong, the amount of money involved in the case, and a blog article accusing fairness of the transaction price. It also argues that the enactment...

The purpose of this study was to determine the effect of 1) the influence of prices on purchasing decisions, 2) the effect of product quality on purchasing decisions, 3) the influence of location on purchasing decisions, 4) the influence of brand image on purchasing decisions, 5) the effect of word of...

Nowadays, with social and economic development, national income has increased. For Chinese consumers, experiencing a poor life has increased their desire for a better material life. The rise of the Internet showcases the carnival of popular culture and consumer society. However, whether conspicuous consumption...

The brand image of an item or product can influence consumer decisions or motivate consumers to buy the product (both because of past experience in using it and proximity to the brand and its various characteristics). In this regard, the authors conducted research on the effect of brand image on the...

The high number of business practitioners selling food and snacks that do not comply with the standards established in the laws and regulations at the elementary school areas in Pekanbaru city should be a special concern for authorized officers. Food and snacks containing food additives will be dangerous...

This study delves into the age-old debate on whether money can buy happiness, which has been widely discussed and controversial over time. Previous research on the relationship between wealth and happiness has produced contradictory results due to differences in measurements of happiness and income....

This study measures attitudes, subjective norms, and behavioral control influence the intention to buy halal-labelled by non-Muslims. The method used in this research is causality with a quantitive approach. The population in this field were non-Muslim students at Parahyangan Catholic University, and...

In recent years, the high quality of national living standards, the change in residents’ health consumption concepts, and the state’s call for the nation to attach great importance to mental health have promoted a certain development of the sound therapy industry. The principle originates from the chakra...

The high sales figures for the facial care category in e-commerce demonstrate the high market demand for skin care products. There are several competing products from MS Glow, such as Somethinc, Garnier, Scarlett, and Avoskin. The following is data on sales of MS Glow beauty products and those of its...

Consumers frequently consider the advantages between traditional gasoline vehicles and new energy vehicles. This experiment compared NEVs and traditional gasoline vehicles in aspects of carbon emissions, daily consumption, and value preservation rate. Traditional gasoline vehicles have a higher value...

With the economic development, China's investment industry is becoming more and more prosperous. Now people have a more reasonable way to use funds and the people who have idle funds begin amateur investment banking. Most financial products are short-term investments. In order to increase fund income,...

This article explores the utilization of marketing promotion techniques, with a particular focus on strategies applicable to digital marketing for Micro, Small, and Medium-sized Enterprises (MSMEs). It aims to examine the role of these techniques in influencing unplanned consumer buying decisions, which...

The transformation of many areas of activity occurs during the economy digitalization. One of these popular areas of activity is marketing. Marketing is an integral part of any business. The main trend of the economy digitalization is Big Data or Data Science. The capacity of Big Data in marketing is...

As a new brand, Under Armour has taken the world by storm, and is the first-line sports brand with Nike and Adidas. This article analyzes the reasons for UA’s success from three aspects: UA’s awareness of propaganda, differentiated competition and expansion of the sales market. Through used SWOT and...

Pomade has evolved into a way of life for certain men because it is a cosmetic product that is used to enhance the appearance of males. In Kupang City, there have been numerous micro, small, and medium-sized enterprises (MSMEs) and Pomade supply stores, one of which is the MSMEs Mr. BETA Pomade in South...

This research aims to investigate the impact of social media on the reduction of commercial sales jobs and the increase in purchasing intent among Generation Y and part of Generation Z in Indonesia. The study also considers the influence of word of mouth, customer experience, and brand equity on purchasing...

Business competition makes the important presence of strategies to keep customers. Understanding customer retention not only from the company's perspective, but also from the side of the consumer. One brand of diaper in Indonesia is Sweety, who has been implementing various marketing strategies to build...

This study has a gap that organic products, especially vegetables, are less attractive to housewives. Even though organic food is needed by the body so that it is always healthy, but as prices are more expensive than non-organic vegetables, consumers tend to consume non-organically. The purpose of this...

Online group purchasing or collective purchasing is the activity in which people who desire to buy the same merchandises join together so that they can negotiate with sellers for a better price through Internet. This paper utilizes fuzzy logic to develop a bargaining model for such activities. The model...

Today, in the market of product diversification, how consumers choose and buy commodity from the array of goods is the first concern of enterprise in selling product and in obtaining maximized market profits. In the modern society, with more choices, along with the increasing frequency of commodity updates,...

The growth of mobile apps and campus restrictions have transformed student meal habits. At Tan Kah Kee College, we talked to 60 students about their food delivery choices, measuring responses with Likert scales. From our campus survey data, around 92% order takeout several times each week. Students mostly...

Research content: This paper analyzes and refines the visual language of the regional culture, and explores the form and characteristics of the regional cultural visual language in the packaging design of local specialties, combined with the development trend and aesthetic requirements of modern design,...

This study was aimed at explaining the effect of discount price on purchase intention and consumer’s perceived risk as mediator. This study was using Explanatory Research and Quantitative approaches. The variables of this study were discounted price, purchase intention, and consumer’s perceived risk....

For those who are always unsure whether the clothes will truly fit them when shopping online, Clothify provides a very specific and intuitive virtual fitting room service to help them ensure they will buy the correct cloth before completing the online payment. Clothify is an extension of an online shopping...