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The “Washing Hands” is a Public Service Advertisement that provides knowledge to people to wash their hands with the correct water, not only rubbing their hands, but there are several steps that must be passed so that the hands become germ-free. With the increase in knowledge of washing hands, it is...

Although previously intended to seek information, the Internet becomes a means to communicate and social interaction. Thus, it has since proven that social media mediates interpersonal communication, connecting people that never met in face-to-face situations. Social media continuously shaped and shifted...

The rapid growth of digital banks in Indonesia has led to high competition between digital banks. Banks need to implement appropriate and targeted marketing strategies in order to win market competition. Experiential marketing strategy has a focus on creating positive experiences in the minds of customers,...

Digital era has influenced varians business and marketing types. Social media has given big impact on marketer to promote their brands, covering worldwide marketing, increasing the sales and building the community compared to conventional media. The purpose of this research is to analyze the influence...

Over time, Indonesia increased its behavior and their internet usage, one of which is social media. The results of this study analyses the changes in internet use behavior and collaborative education strategies in welcoming unlimited education society 5.0. The method in this study is a mixed-method (mix...

Nowadays, many companies attempt to combine a unique theme into their advertisement through social media platforms such as Facebook, YouTube, and Instagram. One of their purposes to attempt this strategy is to expecting become viral and increasing the purchase intention of their products from their targeted...

One of the determining factors for the success of an office is the productivity and performance of Human Resources (HR). One of the key factors in increasing the productivity of a Notary Law Firm/PPAT office is the quality of services provided. This study aims to determine the extent to which the quality...

The purpose of this research is to know the influence of social media usages such as Facebook, Instagram, WhatsApp, Line, and Twitter on buying decisions Women MSMEs in North Sumatra from 2015 until 2016. This research is descriptively quantitative method with the purposive sampling as many as 100 Women...

Increasing technology is characterized by widespread internet use on all business lines. The internet as a new technology becomes a form of network that can combine communication and various functions, such as providing information to product or brand development. Online business transactions are one...

this study aims to obtain explanatory findings that have been tested by analyzing how (1) the quality of work life, Job Stress and employee performance, and (2) the quality of work life, and Job Stress influence on employee work performance. The research method used in this research is descriptive and...

Presidential Election in Indonesia is the practice of Indonesian democracy that become interesting to be discussed among the public, especially for women. The subjects in this study are academic women, women of legislative candidates, and non-academics women who were not legislative candidates from September...

Change in the structure of global commodity markets’ demand for high-tech science-intensive digital technologies influence the existing structure of economies of raw material regions and form new requirements for the product portfolio of exports. One of the main trends of export regional potential is...

Paying taxes is often considered an unpleasant action by every individual, especially taxpayers. On the one hand, paying taxes is needed to increase collective utility for every citizen, but on the other hand, it is contrary to individual personal interests. This study wants to examine the role of subjective...

The purpose of this research is to obtain the largest percentage of platforms used by students so that learning is no longer constrained by the use of the platform but at the stage of how to be able to absorb the material that has been transferred by the lecturer so that learning is more meaningful according...

This study aims to analyze the influence of digital media on UNP’s Brand Awareness for its prospective students in Padang. The results showed that: (1) Most of UNP’s student candidates in Padang stated that Digital Media Ads such as Facebook, Instagram, Twitter, Website, YouTube, and Blog are not effective...

The younger generation experiencing exhaustion using social media and tend to reduces frequency login them to social media. Even often move from one social media other social to the media. The decline in users who quite high caused, market share facebook continues to decrease from year to year.Previous...

This article aims to photograph how people use language on Facebook (FB) social media, especially when they give praise or respond to praise for a post/status. When the status is found to be good, interesting, or commendable, comments and responses containing praise are often found. The data for praising...

This study aims to determine the communication strategy of Tinalah Tourism Village in promoting digital-based tourist destinations through social media. This research takes a case study in Dewi Tinalah Tourism Village as a digital tourism village that uses social media as a means of promoting tourism...

Social media is currently one of the most important communication media in the interaction between individuals and groups. By sending messages through social media, such as WhatsApp group or Facebook group with two hundred or more members, at the same time an information can be received by a group of...

Organizational Citizenship Behavior (OCB) is defined as positive behavior that goes beyond the formal role as defined even though it is not mentioned in the job description. It can be influenced by employee engagement and Organizational culture. Meanwhile, according to Gallup Survey, 80% of workers in...

This study aims to describe the process of communicating natural disasters through social media belonging to the Disaster Management Agency (BPBD) of Bantul Regency. The choice of research location was based on the high disaster risk index in Bantul Regency against natural disasters. Taking into account...

Online industry is increasingly promising in line with the rapid development of technology in Indonesia. Brodo is one of the footwear brands in Indonesia using online media Facebook and Instagram as its web promotion tools. Both of the social media used have a high number of followers. The purpose of...

Social commerce is growing and gaining popularity among Generation Y due to the advancement of technology, in which it creates a new marketplace for sellers and buyers. It allows an individual to browse, compare and purchase the products on social media sites such as Facebook, Twitter and Instagram....

This article reports on the development of a corporate video for DAE Consultancy and Services. The video was produced to promote and spread the existence of the company and their services. In today’s era of rapid and developing technological advancement, corporate video is one of the platforms for companies...

In today’s experience-driven market, brands increasingly rely on emotional storytelling to connect with consumers, especially during celebration days such as Mother’s Day, Father’s Day, Valentine’s Day, and Women’s Day. These special occasions present a unique opportunity for brands to craft compelling...

Social media platforms like Facebook, WhatsApp, Twitter, Instagram, and Telegram contain a lot of unstructured data, which include posts, comments, images, videos, text, likes, dislikes, Friend Lists, and so on. Parsing this data is crucial for understanding user behavior, sentiment analysis, and information...

Turnover is one of the issues with human resources that organizations frequently encounter. PT. XYZ has many contract employees compared to permanent employees, and has 2 different payroll systems between permanent and contract employees which always have an impact on turnover intention. This study aims...

Network society has provided bigger opportunity for people to get connected globally and gain a lot of advantages in many aspects of life, such as education, business, etc. However, with the rise of post truth era, marked by huge prevalence and dissemination of fake news, what was once considered as...

Covid-19 pandemic has affected Indonesian in economic. This effect is not only felt by large industries, but also by MSMEs (Micro, Small and Medium-size Enterprises) users in Indonesia, one of them is Cagcag weaving MSMEs located in Kebon Padangan Village, Pupuan District, Tabanan Regency, Bali. During...

In recent years, social media has emerged as a powerful tool for influencing public opinion and driving change across various sectors, including public health, sustainability, and environmental awareness. This paper explores the role of social media in promoting these crucial areas, highlighting its...

With the rapid developments of various online social media, more and more users like to post their lives and work on social media, and the disclosure of self-information on social media has attracted widespread attention from scholars. Whether it is foreign Facebook, YouTube, or domestic WeChat and Weibo,...

This study investigated the effect of knowledge sharing and entrepreneurial leadership on business performance, the characteristics of Batik Small and Medium Enterprises (SMEs) and its workers during the pandemic of Coronavirus era. The sum of respondents is 136 Small and Medium Enterprises (SMEs). Data...

Advanced internet information technology enables a revolution for people's daily lives. Apart from social network sites, such as Facebook, microblogs have become the second inevitable and significant communication platform all over the world. Common people, celebrities, firms and governmental agencies...

Nowadays, social networks greatly affect people's daily life. However, the need to evaluate the dissemination impact of social networks based on multiple criteria has become a necessity. In this paper, the authors construct an evaluation index system, develop an entropy and Analytic Hierarchy Process...

The COVID-19 pandemic had a negative impact on the tourism sector which had to experience a decline in income. During the COVID-19 pandemic. One of the areas affected was Madura. Madura Island has enormous tourism potential, because in addition to having natural aesthetics it also has cultural diversity...

This study explores the antecedents and outcomes of individual perceived safety in life. After factoring out beliefs and social anxiety, Facebook use was selected as a predictor for related psychological symptoms. A confirmatory factor analysis was applied to 230 email validated samples. Structural equation...

The hoax has evolved into a formidable foe in the fight against the Covid-19 pandemic that is sweeping the globe. Indonesia is no different. Hoaxes not only cause public distrust but also jeopardize important government strategies to combat the disease threat currently sweeping the world. The goal of...

Improving maternal and child health is one of the Sustainable Development Goals to be achieved. Breastfeeding is a natural and sustainable strategy to achieving that goal. One factor proven to have a positive effect on breastfeeding behaviour is the optimization of social support. In the age of social...

Companies involved in AI, such as Google, Microsoft, Amazon, Apple, IBM, Tesla, NVIDIA, Facebook, Intel, and Alibaba, faced a couple of risks during their operation, as referred by their annual reports for the year 2023. Of all the risks mentioned by more than one company, including collectibility risk,...

Facebook triggered a popular trend in Taiwan because it changed users’ Internet social cognition. Before this, the Internet users interact with others only by search engines, online advertising, e-mails or blogs. Network users are fully immersed in Facebook social network as in a real interpersonal network...

Mergers and acquisitions (M&A) are pivotal strategies for expanding market reach, enhancing technological capabilities, and gaining competitive advantages. However, the process involves significant risks that can impact the value of the deal and the organizations involved. This essay explores the...

The present research aims to analyze the impact of digital communication strategies of the Harry Potter fan group through transmedia in 2023 in a Facebook fan group. This franchise is one of the most successful entertainment stories. Its eight books have been adapted on the big screen and won the affection...

This study focuses on the form and the meaning of words used in posters uploaded to a Facebook account by BNPB (National Disaster Management Authority) during the COVID-19 pandemic. The poster is a means of communication to present information, suggestion, or ideas in such a way that it attracts people...

Social media has emerged as a powerful tool for political mobilization, transforming isolated expressions of dissent into organized global movements. This study investigates how platforms such as Twitter, Facebook, and Instagram have evolved from mere communication channels into dynamic instruments of...

With the quantum leap of the popularity of the social media, contemporary organizations are stepping into utilizing the communication tool such as Facebook, Twitter, Linkedin, Pinterest, Yelp, TripAdvisor etc. to promote their products. Besides that, social media also serves as a shepherd in driving...

One of the success of a modelling is the quality of the analysed data. Exploration Data Analysis is a technique used in understanding data to explore which data has quality which will be used in modelling. The case raised in this study is the student registration dataset at XYZ University, where the...

Indonesia have blessed with many beautiful natural scenery. This beautiful gift of nature must be kept to the best possible so that it can be enjoyed by many peopleand become a source of local income. The purpose of this study was to determine the influence of Servicescape, Customer satisfaction, Word...

The objective of the empirical study is to analyze antecedents from consumer-based brand equity. The data collection method used was a questionnaire with a purposive sampling technique to 317 undergraduate students who had experience consuming fast-food restaurant products. They had the frequency of...

Research purpose: This paper aims at exploring the influence of emotions on the video-sharing behavior on Facebook of the young generation in a developing country. Research motivation: Video is much more attractive than text on the Facebook platform and the young people are likely to watch and share...

Convergence in the news media today characterized by replication of its partial content into online multi-platforms. This article aims to find the main online convergence platforms of news media and the considerations in selecting those platforms. Since diversity is a major issue in multi-cultural Indonesia,...