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3702 articles
Proceedings Article
Website Development on Advertising
E S Soegoto, E Nugraha, R U Mega
This study aims to build a website as an effective modern promotion media for a cafe, which based on consumer preference so the consumers are able to recognize products more deeply. In this study the researchers used a qualitative research method by collecting survey data conducted directly on the consumers....
Proceedings Article
The Effect of Shopee Promotion Using Beautycam’s New Technology on the Lifestyle of Cosmetics Lovers
Yenni Fransiska, Diah Ayu Candraningrum
The Lifestyle of the people in Indonesia is now highly developed as technology develops. The presence of beauty cam features as a virtual tool for makeup testing is one of the latest innovations from the Shoppee application. Shoppee utilizes this feature for interactive makeup sessions for Shoppee users...
Series: Advances in Engineering Research
Proceedings Article
Analysis of The Effect of Service Quality and Promotion on Passenger Buying Interest In South Sumatra LRT
Shinta Puspitasari, Sapto Priyanto, Handoko Handoko
Quality of service and promotion is one effort to increase buying interest. With the existence of good service quality and promotions that are in accordance with the targets, a company will achieve the goals that have been set. South Sumatera LRT has carried out good service quality and promotion, as...
Series: Advances in Engineering Research
Proceedings Article
RESEARCH ON STANDARDIZED ACCESS SCHEME FOR ON - LINE MONITORING DATA OF SUBSTATION
Dongxu Zhao, Dawei Cheng, Shouye Xin
According to the construction requirements of State Grid Corporation substation condition monitoring system, the on-site monitoring data of the station is connected to the main station system of the state evaluation center, and the evaluation of the primary equipment is completed. However, the early...
Proceedings Article
Study on Performance Evaluation Model and Index Systems of Administrative Service Centers
Shuo Yang, Han Li, Li-Li Cao
In this paper, we analyzed the status quo and existing problems of performance evaluation. Using KPI index design method, we constructed a performance evaluation model of administrative service according to the layers of administrative service activities. Such work has laid a foundation for putting theoretical...
Proceedings Article
Research on Chinese Economic Growth Momentum Based On Modern Growth Theory
Dashan Niu, CHunxia Huang, JingJing Zhang
Through the analysis of theory and practice, this paper finds that in the modern society, the economic growth needs certain social conditions. As endogenous growth theory points out, in the long run, the ultimate decisive forces of economic growth are the promotion of scientific and technological innovation...
Proceedings Article
Guide to Success: Foreign Experience and Enlightenment of Rural Revitalization Strategy Taking France as an Example
Li Guangsheng
The strategy of rural revitalization proposed by the 19th National Congress of the Communist Party of China pointed out the direction for the work of “agriculture, rural areas and farmers” in the current and future period, and also draw a clear road map for the future development of China's agricultural...
Proceedings Article
The Impact of Political Connection on Enterprise Value: Empirical Evidence from China's Anti-Corruption Reform
Xingyi Yu
To some extent, anti-corruption has destroyed the original political connection of enterprises, deprived enterprises of rent-seeking interests such as financing convenience and preferential access to investment projects, and will damage the value of political affiliated enterprises in the short term....
Proceedings Article
Triple Helix Development Model in Improving Marketing of The Arrow Industry in Krandegan Village, Purworejo Regency
Rusmiyatun, Nur Siyami
Purworejo Regency has a very strategic location among national strategic projects, including being close to Yogyakarta International Airport (YIA), Bener Dam Project and Borobudur Authority Agency. In accordance with the Purworejo district’s vision to reach Purworejo which is competitive in 2025, MSME...
Proceedings Article
Technical and Vocational Education Participation in Taivoan’s Cultural Characteristics
Li-Hsun Peng, Ying-Han Chen, Ibnu Siswanto
This study investigates the impact of understanding Taivoan cultural characteristics on external perceptions of quality and value. It also explores the challenges faced by Aboriginal cultural conservation in social development and proposes countermeasures. Additionally, the research examines the role...
Proceedings Article
Research on the Marketing Strategy of Small Leisure Food Enterprises under O2O Model Driven
Bai Qian
With the development of information technology and network technology, accompanied by a large number of leisure food enterprises into the industry competition, how to enhance the competitiveness of enterprises is to think about the topic. This article takes small and medium-sized leisure food enterprises...
Proceedings Article
Exploration and Practice of a New Training Mode for Innovative and Entrepreneurial Talents of Information Security
Jun Zhao, Lei Shi
In order to meet the national demand for the cultivation of innovative and entrepreneurial talents, this paper analyses the characteristics of the current information security major and the current situation of the cultivation of innovative and entrepreneurial talents, and proposes the construction of...
Proceedings Article
Utilization of Soft Governance in Promotion of Benign Subject Relationship Construction in Rural Three-Industry Integration
Dan Yang, Cheng Gong
The advance of three-industry integration in Chinese rural areas requires the government, enterprises and farmers to join hand in extending the industrial chain. The soft governance executed by the local government will promote the practice. China has a tradition of soft governance of different characteristics...
Proceedings Article
Research on Accurate Identification of Tourism Poverty Alleviation Based on Industrial Chain Perspective
Bing Wu
As the tourism industry matures, it plays an increasingly significant role in promoting regional economic development and increasing employment opportunities. Therefore, it has also become an important way for the country to help the poor. However, in many areas, the poor population has not been the...
Proceedings Article
Research on the Path of Improving the Ability of College Accounting Teachers
Xin Wang
With the wide application of big data, cloud computing, artificial intelligence and other technologies in the field of finance and accounting, new requirements are put forward for the ability of accounting teachers. At present, there are some deficiencies in the professional quality and teaching ability...
Proceedings Article
Effect of deformation temperature on microstructure in coating of galvanized hot-formed steel
Letian Liu, Yikang Dong, Renjie Xue, Ze Wang, Bo Chen, Shuai Song, Lihui Wang
Zinc-based coating hot forming steel has good cathodic protection characteristics, which makes up for the deficiency of corrosion resistance of aluminum-silicon coating products. However, in the process of hot forming, due to the existence of high temperature liquid zinc, it is easy to cause the problem...
Proceedings Article
West Sumatra MSMEs’ Strategy in Facing Competition in the 4.0 Industrial Revolution Using SWOT Analysis
Emil Salim, Nanik Istianingsih, Harkamsyah Andrianof, Hanna Pratiwi
The purpose of this study was to analyze the West Sumatera MSMEs strategy in facing competition in the era of the Industrial Revolution 4.0. This study used a qualitative method with a strategic analysis tool that is SWOT analysis to analyze the internal and external factors and what strategies should...
Proceedings Article
The Research on the Problems and Countermeasures of Environmental Accounting Information Disclosure in Chinese Coal Industry
Li Xiao, Siying Zhang, Jiaxin Shen
The ‘14th Five-Year Plan’ specifically mentioned the promotion of green development and the harmonious coexistence of human and nature. This shows that with our country is pursuing economic development, we are paying more and more attention to environmental issues. In the process of profit-seeking, enterprises...
Proceedings Article
Analysis of Factors Affecting the Willingness of Students in Vocational Colleges to Attend MOOC Micro-Specialty in the Context of Education Digitalization
Jing Zhang, Lijuan Xu, Xuanyu Li
The rapid development of education digitalization has brought opportunities for online courses, amid which micro-specialty has been promoted. “Micro-specialty” is an employment-oriented and customized professional systematic training program. It is a new stage of the development of online education in...
Proceedings Article
Public Policy Outcomes and Electoral Behavior in Ayodhya: An Empirical Study
Ragini Agrawal, Lehar Isarani
This study analyses the relationship between public policy outcomes and electoral behaviour in Ayodhya using a secondary data–based research design. Relying exclusively on existing sources, the study draws upon official government reports, election commission data, census statistics, policy documents,...
Proceedings Article
The innovation union within the Slovak business environment
Marcel Kordoš, Eva Ivanová
This paper deals with the issue how innovation is implemented into EU Innovation policy processes, how important role it plays within the Slovak Business environment to assure the rapid development of SMEs and to enhance Slovak competitiveness within the international economics environment. By means...
Proceedings Article
Leadership of Big Tech Companies in the Data Market: Legal Opportunities and Antitrust Frameworks
Juliya Kharitonova, Larissa Sannikova
Digital markets development all over the world reveals trends of Big Tech companies’ enhancement therein, both transnational and domestic. Applying innovations Big Tech companies can accumulate their users’ data enormously and then process them, which finally constitutes a highly demanded product known...
Proceedings Article
Research on Teaching Reform of Industrial Catalysis Course Based on Ability Training
Ranran Chu, Hui Wang, Xinxin Wang, Li Han, Weijuan Gong
Industrial Catalysis is a discipline based on the intersection of science and engineering, which is of great significance for cultivating the practical innovation ability of the students. According to the actual teaching experience, in this paper, the present situation and problems of the Industrial...
Proceedings Article
Effects of Biochar Production and Application on Greenhouse Gas Emissions: a Meta-Analysis and Life Cycle Carbon Footprint Assessment
Dunxue Yao, Qingrui Wang, Chao Liu, Bo Miao, Pinglu Chen, Qing Yang
This paper evaluates the carbon footprint and emission reduction potential of agricultural straw pyrolysis biochar production and application from a life cycle and meta-analysis perspective. The system includes stages such as straw acquisition (planting, transportation), pyrolysis co-production (construction,...
Proceedings Article
Implementation of Sustainable Tourism Model in Taman Wisata Alam Pantai Carita Pandeglang Banten, Indonesia
Yohanes Sulistyadi, Fauziah Eddyono, Derinta Entas
Abstract—The strategic location of Taman Wisata Alam Pantai Carita is not far from the capital city of Jakarta and easy to access by public transportation. It takes two hours from Jakarta. Strategic location is supported by its natural tourism potential to be an attraction for tourists. The high level...
Proceedings Article
Research on the Construction of Cultural Industry Competitiveness Index System Based on Index Loop Method
Jiaming Wang
With the continuous deepening of the transformation of new and old kinetic energy, the promotion of cultural industry competitiveness has become the focus of regional development, and the evaluation of cultural industry competitiveness has become a research hotspot for experts and scholars. The traditional...
Proceedings Article
Analysis on Exploration of Teaching Model of Art Design Studio under E-commercialization Operation. Example of Major of Visual Communication Design
Rong Nie, Lei Shu
Along with present E-commerce operation background, design market and network platform media have made great changes, as art design derives more new forms, especially visual communication design field takes the most outstanding lead, numerous network platforms are urgently in need of providing tens of...
Proceedings Article
Informatization Teaching Design of Pharmaceutical GSP Practical Training in Higher Vocational Education Based on “Flipped Classroom”
Taking the “Receiving and Acceptance of Pharmaceuticals” Project as an Example
Bo Dai, Lianghui Hu
With the development of information technology, under the promotion of the concept of “Internet +”, Internet platforms such as micro-courses and MOOCs provide students with a wider range of learning channels. In this paper, through a teaching design example of a lesson, under the guidance of the teaching...
Proceedings Article
Research on the Application Value of Green Intelligent Construction Technology
Fei Du
With the rapid development of China’s construction economy and the transformation and upgrading of the construction industry, the innovation and application of green building technology are constantly driving the rapid development of the future construction industry. The diversified application of green...
Proceedings Article
Analysis of contemporary entrepreneurship education system based on interactive and practical teaching methods
Wei Wang, Ying Liu
With the promotion and development of open education, the teaching concept of interactive program teaching method has been one of the topics of great concern to the educational circle. In the past few years, various higher vocational college practical experience indicates that the application of interactive...
Proceedings Article
Relevant Study on Explicit and Implicit Human Capital
Yanjie Yu
Human capital is mainly classified into explicit and implicit forms. Traditional human capital researches do not realize the importance of implicit human capital, often put research emphasis on analysis of explicit human capital and neglect implicit human capital, which to some extent restricts corporate...
Proceedings Article
Analysis of Tort Liability Related to Shared Bicycles--Taking OFO Shared Bicycles as an Example
Pengfei Li
With the continuous advancement of urbanization, the concept of green travel has become more and more acceptable by the general public. The emergence of shared bicycles is the result of the deep development of the sharing economy, and it is also the result of the promotion and popularization of the green...
Proceedings Article
Historical Guidance and Counseling Perspective in Indonesia
Yanuarius Dhae Sare, Nur Hidayah, Diniy Hidayatur Rahman
The development of Counseling Guidance in Indonesia at the beginning of the formation aims to be able to realize the ideals of the Indonesian people, so that they can eradicate illiteracy and educate the nation’s life. However, at that time the professional staff was still not developing. Guidance and...
Proceedings Article
Research on the Promotion Path of Part-Time Graduate Students’ Social Identity in Era of Big Data: Based on NVivo 12 Software Analysis
Boyue Su, Fang Sun, Weina Zhang
In the context of the big data era, this paper examines the current situation of part-time graduate students’ social identity with ‘situation,’ ‘emotion,’ and ‘symbolic’ dimensions derived from a model of interactive ritual chain and compares positive and negative microblog comments using the NVivo 12...
Proceedings Article
Leading trends in tourism: blockchain in franchising
Svetlana Melnychenko, Nataliia Mazaraki, Tatiana Tkachuk
This paper focuses on the leading trends in tourism. Recent in-depth research of the of tourist services market demonstrated that the timely direction of the development of tourist enterprises lies in their operation in the franchising system. Creation of franchising tourist networks should help the...
Proceedings Article
Endowment in Russian regional university
Tatiana Yurievna Krasikova, Vyacheslav Lvovich Prigozhin, Dmitry Vladimirovich Ognev
The article is devoted to the development of the endowment in Russian universities, it focuses on their problems and perspectives of regional development. Much attention is given to terminology to the participants of the fund-in-trust. The article gives a detailed analysis of groups of partners of endowment:...
Proceedings Article
City Mascot as A Supporting Force in City Imaging
Paku Kusuma, Didit Widiatmoko Soewardikoen
The discourse about mascot in Indonesia nowadays starts emerging on the discussion among visual communication designer community as well as creative industry practicioners. Moreover since its existence is not only applied on sport event, but also expands to various field, whether as business promotion,...
Proceedings Article
Research on the Influence Trend of Green Credit Policy on Innovation Ability and Economic Development of Heavy Polluting Enterprises
Yixuan Wang, Rong Pan
In the “carbon neutrality” goal, the green credit policy as an important tool for promoting the green transformation of the industrial structure, urgently needs in-depth exploration of its policy effects. Based on the panel data of Chinese A-share listed companies from 2008 to 2023, this paper analyzes...
Proceedings Article
The Role of Tourism Department and Regional Tourism Promotion Agency in Developing Community Based Tourism
Ni Ketut Bagiastuti, Ni Nyoman Astuti
The main task of tourism department according to the regulation of Bali Governor no 51 of 2008 is to formulate technical policies in the field of tourism, to manage and facilitate the field of tourism, to issue licenses and to carry out public services in the field of tourism, fostering the implementation...
Proceedings Article
The Influence Of Health Education To Parents Through The Children With Hand Puppets And Comic Strip On Knowledge Of Healthy Latrine Use
M. Fajriannor T.M., Fauji Nurdin, Husnul Khotimah, Husda Oktavianor
Objective: The purpose of this study was to analyze the influence of health education given to parents through the child about knowledge, attitudes, and practices the healthy latrine use in the public health center of Dalam Pagar. Method: This study used quantitative methods, and the type of research...
Proceedings Article
Establish University Teachers Access System, Perfect Incentive Restraint Appointment Mechanism
Lanyong Zhang, Sheng Liu, Kai Tian
To solve the current problems existing in teacher’s construction of national universities, researchers proposed that human are the primary resource, and teacher's appointment process is essentially a process and purpose of human resource optimization. Teaching staff incentive and restraint mechanisms,...
Proceedings Article
Creative Marketing Strategies of Sembung Batik
Ririn Puspita Tutiasri, Syafrida Nurrachmi Febriyanti, Ahmad Fahri Huzain, Abizard Sakti Nugroho
Batik is one of the cultures that is owned by the Indonesian. Batik describes a story in a piece of cloth, about certain events and symbols that are referred to as patterns. Each region has its batik style as a characteristic and differentiator from the other regions. Basically, batik has the same technique,...
Proceedings Article
Analysis of Chinese Consumer Behavior on Catering Services and Research on Corporate Marketing Strategies in the Post-Pandemic Era
Chen Xu, Zhilan Qian, Zihan Zhang
Since the COVID outbreak starting from February 2020, the Chinese catering industry has been facing an economic downturn. It is well-established by means of other research that the outdated business models that lots of catering businesses have of need to keep up with the contemporary dining consumption...
Proceedings Article
The Measurement and Promotion Strategy of Provincial Tourism Efficiency in China Based on Three-stage DEA and Malmquist Index
Yan Zhang, Yeqin Fu
This paper uses three-stage DEA (Data Envelopment Analysis) and Malmquist index model to measure and analyze the tourism economic efficiency of 31 provincial regions in China from 2014 to 2016. The results show that: after removing the interference of environment and random factors, the average comprehensive...
Proceedings Article
The Problems and Prospects of FinTech in the Achievement of SDGs: An Indian Scenario
S. S. Jadhav, A. A. Sattikar, Santosh Hasure
In the year 2025 almost, a decade is over for the implementation of the Sustainable Development Goals (SDGs), those were stated by the United Nations Member States in the year 2015. The SDGs is considered as a framework for highlighting critical worldwide challenges and focusing the inter-dependence...
Proceedings Article
Exploration of Research-Based Classroom Teaching Model in the Teaching of Biochemistry and Molecular Biology
Genliang Li, Yulian Tang, Hui Qian, Lishuang Sun, Shu Li
Our research group practiced a research-based teaching model in the teaching of biochemistry and molecular biology. The influence of this teaching model on students’ final exam score was analyzed. The results showed that in the final exam, the average score of the students taught using the research-based...
Proceedings Article
A Study on the Strategies of Improving the Efficiency of College English Classroom
Bing Zhang
The effective promotion of college English classroom teaching is one of the hot issues in the study of educational theory in recent years. This paper analyzes the strategies of improving the efficiency of college English classroom from the aspects of changing the educational idea, strengthening the classroom...
Proceedings Article
Public Relations Strategy in Improving Museum Image as Public Education Vehicle and Tourist Attraction
Nur'Aeni Nur'Aeni, Suwatno Suwatno, H.P.D Setyorini, Herlina Herlina
As one of the public education facilities, museum was still perceived as a less attractive place by community as well as visitors. Even though in some destination, it was developed into a tourist's attraction, the image of a museum as old-fashioned and boring places were, even so, perceived by some people....
Proceedings Article
The Promotion Effect of LOESS Smoothing Technique in Short-term Traffic Volume Clustering
Jia-juan Chen, Yu-bang Liu, Zhi-yuan Wang, Chuan-tao Wang
In short-term traffic volume clustering, one important issue is the representation of traffic profiles. This article focuses on how the LOESS smoothing technique enhances the clustering effect and what the best value of parameter span of LOESS is. This article used K-Means clustering algorithm and compared...
Proceedings Article
Green Marketing Strategies in Improving Purchasing Decisions: An Analysis of Brand Trust and Environmental Awareness Mediation as Moderation – A Conceptual Analysis
Edi Nugroho, Ambar Lukitaningsih
In recent years, attention to environmental issues has increased rapidly, especially among Generation Z who have higher environmental awareness than previous generations. This phenomenon encourages companies to adopt green marketing strategies as an effort to attract consumer interest. Green marketing...