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Proceedings Article
Brand New Milk Tea Market: Chinese Milk Tea Development and Brand Analysis
Wingnam Shi, Chongxin Yang, Pengjun Yu
Since the beginning of the 20th century, the milk tea industry grew rapidly in China and has become a popular leisure activity for young people. According to the study of three chain stores in China, low-end milk tea stores are inexpensive and affordable, while mid-range milk tea stores have a wide variety...
Proceedings Article
Developing the Expert System for Assessing the Resilience to Crisis of Enterprises with Weak Dynamics
A V Sedelnikov, E S Khnyryova
In the last decade there has been considerable interest in the problem of enterprises crisis resolution. It is related to the fact that a number of economic crises hit many countries. This paper presents a new approach to assess the resilience to crisis of enterprises. For this purpose, we propose to...
Proceedings Article
Research on Environmental Accounting Information Disclosure in the Era of Artificial Intelligence
Pengxiang Liao
With the continuous development of society, information technology has become an indispensable part of the work of enterprises, and the arrival of the combination of industry and finance, also needs to rely on information technology. As a product of information technology, artificial intelligence has...
Proceedings Article
Research on Multicast Routing Algorithm for P2P Overlay Network
Liangbin Chen, Qiang Li, Xiang Feng
Multicast routing is a critical problem in the P2P network. The main task for multicast routing is to establish a multicast tree with good performance, to satisfy the various qualities of service requirements, such as improving the streaming media service quality, and the utilization rate of cyber source....
Proceedings Article
Dynamic Behavior of Traveling Wave Solutions for a class of nonlinear partial differential equations
Ruo Feng Zhang
Applying bifurcation method, some new exact traveling wave solutions of a class nonlinear partial differential equations generated by the Jaulent-Miodek hierarchy models are obtained, which corresponding to the kink wave, anti-kink wave solutions of its traveling wave system.
Proceedings Article
“Time Bank” Diversified Mutual Assistance Urban Pension New Form
Take Taoyuanju Community in Jianye District, Nanjing as an Example
Wei Cai, Zhuobing Liu, Yueyang Ma, Yunqi Tian
China is faced with a surge in the elderly population, an insufficient supply of the elderly, and an imperfect pension system. Taking the “time bank” model of community mutual support for the elderly as the litmus test and by following per under the principle of “the elderly can not only contribute to...
Proceedings Article
Literature Review of Innovation and Entrepreneurship Management
Lan Luo, Zaixu Wang
Innovation management is the industrial implementation and exploitation of unique thoughts and examinations and innovation practice in an association to promote and make new ideas and business possibilities possible. It consists of innovation strategy, culture, thoughts management, and implementation...
Proceedings Article
Research on Disney’s Possible Expansion Strategy in Asian Market
Ziying Hua, Hao Song, Kunzhi Zou
Disney’s financial statement shows that from 2011 to 2020, Walt Disney mainly gains its revenue through Canadian and American market, but fail to effectively gain profit in Asia, especially in China--Shanghai Disneyland fails to provide respectable income for Disney. This phenomenon, known as inorganic...
Proceedings Article
A Novel Dynamic Mind Evolutionary Algorithm for Unit Economic Dispatch Problem
Pingfei Zhu, Lanxiang Wang, Yukai Li, Yuyang Lai
Economic Dispatch (ED) is one of the optimization issues for improving the economic benefit of power plants. According to the framework of Mind Evolutionary Algorithm, we proposed a new developed Dynamic Mind Evolutionary Algorithm (DMEA) to solve the ED problem. Specifically, the economic model in power...
Proceedings Article
Review of the GNSS’s Development and Its Civil Applications
Jiamu Xu
This paper reviews the current development status of four main GNSS systems: GPS, GLONASS, GALILEO and BDS; the principle of GNSS; and the applications and challenges of GNSS. The results show that, as the application of GNSS has already significantly improved work efficiency in many civil areas, attaching...
Proceedings Article
Joint Data Link System Based on Cloud Computing
Juan Yang, Xinyu Chen, Bing Jiang, Jianlu Luo, Wenjing Zhang
In order to meet the requirements of multiple data links cooperative combat in network centric battle field, we analyzed the problems and challenges that US Army tactical data link system encountered when meeting the needs of network-centric warfare, and elaborated the turning point that the ideas of...
Proceedings Article
Regional Competitiveness: The Search for Effective Solutions in the Field of Innovative Development
S A Tumenova
The article is dedicated to the issues of increasing the competitiveness of Russian regions in the context of updating innovative types of development. The necessity of a differentiated approach to enhancing innovation at the regional level in accordance with the principles of “smart specialization”...
Proceedings Article
Digital Expansion Path from the Perspective of Diversification Strategies
Multiple-case Study on Chinese Digital Firms
Fan Lemiao, Ma Zhengkai, Sun Heyang, Zhu Danyuan
In the digital economy environment, with the rapid development of new generation communication technologies such as artificial intelligence, blockchain, cloud computing, and big data, enterprise innovation can no longer be promoted by pre-determined participants in the traditional sense of the linear...
Proceedings Article
How Liberal Feminism in A Doll’s House Positively Influenced the Emancipation of Women’s Thought in China After the May Fourth Movement, 1919–1949
Su Chen
In Ibsen’s A Doll’s House the transformation and growth of the female protagonist Nara in the play reflect the idea of liberal feminism, showing women trying to break out of their dependence on men and seeking independent personhood and economic freedom. This work was introduced to China after the May...
Proceedings Article
Research on D2D Communication
Fangni Chen, Zhongpeng Wang
The significant development in mobile internet greatly enrich our daily life, meanwhile it challenges the capacity of the current cellular networks. The limited frequency resources are the main bottleneck of the development of cellular networks. Device-to-device(D2D) communication is a new technology...
Proceedings Article
Foresight Technologies in the Region: From Identifying Problems to Developing Solutions
A Yantranov, N Atanov, F Khandarov, S Yantranova
Global change and connectivity require new management approaches. First of all, the business sector adapted to the new conditions, actively implementing modern flexible approaches to management. It is also becoming important for States and their administrative-territorial associations to identify and...
Proceedings Article
Research on Power System Fault Diagnosis Based on Bayesian Networks
Guofeng Yang, Qingming Xiao, Hong Ouyang, Jiakui Zhao, Tingshun Li, Jing Zhou
Aiming at the incompleteness and uncertainty of information existing in power system fault diagnosis, a new fault diagnosis approach based on Bayesian network is proposed in this paper. Through the Bayesian network of structure learning and parameter learning, a power system fault diagnosis model based...
Proceedings Article
Research on Fostering and Upgrading IotF-Oriented World-Class Industrial Clusters in the Yangtze River Delta
Xiaoping Wang, Liping Qiu, Huaiyi Zhu, Xiao Hu, Shuyuan Zhang, Haitao Zhou, Zhimin Ren, Qican Yang, Ning Su, Xiaojiao Shi
Industries of the Future (IotF) have become a new focus in international competition as the information technology (IT) revolution and industrial transformation accelerated the iteration, substitution and accumulation of impetus to global economic growth. Western developed countries have raced to plan...
Proceedings Article
Rationing and Motivation System for Workers of Production Crew on the Example of the Tubular Mill Workers
Y N Markova, S U Matalasov, A V Ershov
Despite high rates of market model economy development in Russia, elements of planned system keep the relevance to this day. So, the production organization of the successful enterprises of the Ural region and the country in general, often includes the adapted techniques of 20, 30 and 50 years old. One...
Proceedings Article
The Design And Implementation Of USB Mass Storage And CCID Composite Device
Wei Zhang, Jinnan Zhang, Yang’an Zhang, Bin Lu
USB disk and UKEY are common applications of USB Mass Storage and CCID protocol and used widely in our daily life, but they are always deployed on different kinds of devices such as USB disk and UKEY. A potential application that integrates the functions of these two protocols into one device is discovered...
Proceedings Article
The Role of Dunhuang Culture in the Context of “One Belt, One Road”
Yiwen Miao
The “One Belt, One Road” concept was born as a new type of regional cooperation structure to promote the multi-faceted and coordinated development of countries along the route. Dunhuang assumes an important historical role in promoting the “One Belt, One Road” construction. Dunhuang culture is an important...
Proceedings Article
Research on Quality Control of Public Welfare Venture Capital Projects under Government-led Mode
Yufang Xian, SongHou Wei
As an innovative model, public welfare venture capital is being vigorously promoted under the leadership of local governments. Strengthening the quality control of public welfare venture capital projects is a key move to steadily promote the socialization of service-oriented government and public services....
Proceedings Article
Methodical Aspects of Pricing for New Industrial Production
O O Podoliak, T E Dashkova, T A Mineeva
In modern conditions of economic and technological development enterprises have to update their products constantly (to modernize existing products and to develop completely new). Therefore, the problem of the new products pricing becomes relevant and urgent. The article considers the dynamics of production...
Proceedings Article
Attention Region Latent SVM for Image Classification
Shengan Zhou, Peng Liang, Jiangwei Qin
This paper presents a new method for image classification based on image saliency region. The proposed attention region latent SVM (ARLSVM) is highly distinctive by training in a weakly-supervised manner which without requiring objects position or bounding boxes in training images. We use a latent SVM...
Proceedings Article
Construction of E-government System Framework Based on the Information Resource Sharing
Ying Lu
Due to the implementation of information technology and the various e-government new businesses, e-government system has generated a lot of valuable information resources as well as a large amount of redundant information. Information sharing can save the cost of information collection, and the collected...
Proceedings Article
Why Does Tea’ Stone Have the Potential to Succeed? —— Based on the POCD Analysis Framework
Haoqi Xiao
This paper analyses a new emerging pure tea brand, compared with many tea-related beverage stores that appear in the market. According to the research, people’s acceptance of such products is higher and higher, and the market competition is also intensified. The main purpose is to explain to readers...
Proceedings Article
Fast Growth of Keep (An Online Fitness APP) During COVID-19 Pandemic
Xupeng Lu
A global pandemic broke out in 2020. While the traditional business model has suffered a severe blow, some new business models have begun to appear on the stage of history, for example, Keep (An online fitness app) completed a rapid accumulation and conversion of user, and standed out among home-fitness...
Proceedings Article
Design and Implementation Of 20T Hybrid Full Adder For Low Power High Performance Computing
J. Leela Mahendra Kumar, B. Jahnavi, K. Prasanthi, S. Abdul Kalam, K. Pavan Kumar
The increasing requisition of low power and advanced computing architectures has driven the demand for efficient arithmetic units, particularly in digital circuits like Adders. The primary concern being dealt with here is the need to reduce power consumption while providing high computational performance...
Proceedings Article
Research on Method of Random Error Separation Based on Wavelet Transform and Frequency bands Character
Xiuyun DUAN, Yu HUANG
a new method of random error separation based on wavelet transform and the frequency bands character of measurement data is proposed. Approximates the random error with the detail components of the wavelet decomposition, determines the optimal decomposition level on the frequency intervals between the...
Proceedings Article
Local Mean Decomposition Combined with SVD and Application in Telemetry Vibration Signal Processing
Zhenxing LI, Weixiao DAI
To suppress the noise effect on the performance of local mean decomposition (LMD) in signal processing, a new method combined with singular value decomposition (SVD) denosing was proposed in this work. SVD is applied to denoise the observed signal, and then the signal decompose to series product functions...
Proceedings Article
An Analysis of the Influence of Home Education on the Values of Chinese College Students from the Perspective of New Media
Yuqi Zhang, Yang Liu, Shuang Lìu
Teaching college students to establish correct values adapts to the needs of society, and family education plays an important role in establishing positive values for college students. Nowadays, the emergence of new media has provided more resources for contemporary family education, but also brought...
Proceedings Article
Asset Allocation Strategy Based on Inflation Expectation Economic Cycle
Yifu Chen
Economy is periodically. In different period of economic, different kinds of asset (stock, bonds, commodities, gold) met different situation. How to divide and identify economic cycle [1,2] accurately that is very important to make an investment strategy and asset allocation [3]. The traditional way...
Proceedings Article
Multiple giant clusters in percolation of random networks
Yang Zhang, Binghui Guo, Zhiming Zheng
Classical percolation processes on random networks always have only one giant cluster after the transition. Recently, percolation with multiple giant clusters has been observed and attracted much attention. In this paper, we show three simple but different models which would lead to multiple giant clusters....
Proceedings Article
Research on Pricing Strategies of Chinese E-Business Platforms Based on Game Theory
Tianyi Chang, Ying Guo
E-Business platforms have developed rapidly in recent years, providing consumers and enterprises with a virtual trading environment, greatly facilitating people’s consumption behavior and reducing transaction costs. And this flexible trading method also provides a variety of possibilities for commodity...
Proceedings Article
Whether We Live in a Society Without Opposition? Observation and Reflection on Social Media Based on Frankfurt School Theory
Zhisen Sun
Frankfurt school is the most important school of cultural critical theory since the 20th century. It is deeply influenced by Marxism, but it shows different research orientations and understanding of the real society. This paper combs and summarizes the views of the three most influential thinkers of...
Proceedings Article
A New Method of Multi-Scale Receptive Fields Learning
Shaorong Feng
Deep learning architecture has been applied in computer vision to learn features in an unsupervised manner. Thousands of features can be achieved in such manner. Furthermore, in some modified architectures, multi-scale features which contain middle layer features and output layer features, can connect...
Proceedings Article
From Four Dimension’s FoMO: A Phenomenological Study of the Role of Social Networking in New Students
Nadia Khairinia, Azam Kapindo Tarigan, Rafly Fauzi Chadrayana
In social networks, millions of people can share information about interests and especially share photos and videos, create blogs and send messages, and can build conversations in person. Researchers later linked addiction to social networking with Fear of Missing Out. This study aims to understand the...
Proceedings Article
Advanced Voice and Text Assistant Home Automation System Using Arduino
Syed Ahmed Basha, K. Shirisha, B. Shakeera, C. Mounika, G. Sravani, M. Mohammed Saniya
There is a new implementation of text or speech controlled home automation application system using Arduino ATMEGA 328P and HC-05. This project uses a Arduino nano microcontroller and HC 05 Bluetooth module. Instant home and industrial automation such as lights, fans, motors. Arduino controller is a...
Proceedings Article
Macro Regulation and Fluctuation of Cryptocurrency Market: Evidence from China
Man Luo
As a new developing financial market, cryptocurrency market is deeply concerned by investors and governments all over the world. However, due to its price instability, encryption and decentralization, the supervision of cryptocurrency has become a difficulty in the development of today’s financial market....
Proceedings Article
Analysis of Tencent’s Successful Development Strategy
Junxiong Huang
Tencent has changed from a small company to an international company with billions of dollars in assets. This article further discusses Tencent’s overall development and Tencent’s business decisions by analyzing Tencent’s marketing strategy. This paper will further analyze Tencent’s strategies by referring...
Proceedings Article
Analysis of the Marketing Strategy of Instagrammable Store in the New Media Environment
Taking HEYTEA as an Example
Ziyan Zhu, Xuyun Zhou
With the development of the Internet in China, the milk tea industry is thriving, and diversified marketing methods have been adopted and obtained good results. Under the influencer economy, the new media such as Weibo and Tiktok have been rising. This paper is concerned about the marketing strategy...
Proceedings Article
Zhejiang’s Advantages, Challenges and Countermeasures for Its Development of the Industries of the Future
Zhimin Ren, Xiaoping Wang, Ning Su, Xiaojiao Shi, Liping Qiu, Shaobin Wei, Xuntian Xue, Qican Yang, Haitao Zhou
Compared with traditional industries, the industries of the future are disruptive, high-growth industries with huge development scope and great potential of explosive growth. In the face of great change not seen in a century, the development of the industries of the future is a new focus of competition....
Proceedings Article
Display technique of mobile video monitor on android
Yongxin Zhuang, Yang Li
As the popularization of smart mobile device and the convenience it bring, the video monitor platform has changed to mobile client application. This paper develops the video monitor application based on Android. Through the research of traditional display method about network video data, we put forward...
Proceedings Article
New Direction in Understanding of Personality Disorders
Yuntong Li, Muyang Liu, Jiayi Yan
A personality disorder is a common complex mental disorder. There are a lot of types of personality disorders, different types will cause different severe effects. At present, the clinical diagnosis and treatment of personality disorders are more difficult, because the specific causes of personality...
Proceedings Article
Shape Control Learning Algorithm for Neural Networks
Daiyuan Zhang
A new kind of shape control learning algorithm (SCLA) for training neural networks is proposed. We use the rational cubic spline (with quadratic denominator) to implement a new neural system for shape control, and construct a new kind of artificial neural networks based on given patterns. The shape can...
Proceedings Article
Application of Visual Interaction Technology in the Process of New Media Information Dissemination
Haiyang Hu, Wenyi Wang, Liqi Zhao
The purpose of this research is to summarize the application of visual interaction technology in the dissemination of information by the media. The rapid development of information technology has caused great changes in the way of information dissemination and realized the integration of vision and new...
Proceedings Article
Network Video Transmission Quality Assurance Algorithm Based On Congestion Control
Honggao Zhu, Qi Feng
Time delay and packet loss rate during the network video transmission are the two important factors in network video transmission quality. The purpose of congestion control is to reduce the bad impact of network video transmission quality caused by time delay and packet loss rate. This paper proposed...
Proceedings Article
Opportunity Costs, Leadership, and Cooperation in Strategic Alliances
I S Kukaev, C JF Candido, A M Makarov
This paper presents a model of behaviour in strategic alliances, the iterated assurance game model with an exit option. From the literature review and the derived model, several hypotheses are proposed and then tested using Wilcoxon rank sum tests. Data was collected from self-administered questionnaires...
Proceedings Article
A Video Bit Rate Control Algorithm Based on Weighted Estimate of Image Brightness Difference
Honggao Zhu, Qi Feng
Rate control is the core issue to realize video encoder, and it is also one of the key factors determining the quality of video code system. Given the MAD (Mean Absolute Difference) prediction and the drawback of bit rate control in the BU (Basic Unit) layer, improvements are put forward on the basis...
Proceedings Article
From Sharing Life to Shaping Online Image
Analysis of Wechat Moment Based on Goffman’s Drama Theory
Rongpei Shi
The new media environment provides us with a new way to communicate, interact and show ourselves. Similarly, people begin to discover and display more diverse selves on new media social platforms. Wechat moment is such a social media, which is widely used in Chinese groups in China and the world, and...