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Business challenge in terms of marketing experiences a drastic evolution in the tourism city such as Yogyakarta. The rise of various types of tourist spots promoted attractively through internet fascinating the attention of the world directly impacts on how the owners of businesses to make foreign tourists...

This study aimed to obtain the findings, whether the attitude of acceptance, environmental awareness, knowledge about the benefits of green products have an impact on the intention to buy green products, or do not have an impact and even tend to be ignored (green paradox). This study involved 204 respondents...

This study aimed to describe the fashion involvement and impulse buying of Zalora consumers in Indonesia. The research method used is an explanatory survey method with a total sample of 100 visitors to the Zalora.co.id website. The data analysis technique used is descriptive and verification using path...

With the constantly growing of Chinese financial market, the automobile financial loans market plays a significant role in Chinese consumer’s decision on car’s purchase. The aim of this paper is to investigate the main factors, including the interest, approval condition, procedure, and the proportion...

Widespread use of features time scarcity on online shopping platforms appeared to have an impact on sales. One way that can be used is to apply time limits on several products that are experiencing price discounts. However, there is very little previous research that addresses influence time scarcity...

New retail is the application of new Internet technologies and new thinking. It is an improvement and innovation on traditional retail methods and selling products or services to consumers. “New Retail” is a new way in contact with consumers, so that consumers can buy the goods they need in a short time....

With the continuous development of the country’s economy, automobiles have transformed from luxury goods that only the wealthy can buy to ordinary people’s means of transportation, entering thousands of households. However, people’s living environment is deteriorating day by day due to the large amount...

Explosive growth in the smart phone market in recent years, the smart phone market competition is intense. Mobile phone brand, type and function rapidly increase, the price generally decline. When consumer is buying goods will evaluate the value of the commodity structure, according to the value of his...

The issue of technology transfer is a problem that has always been faced by developing countries since the country directed its economic development by focusing on the industrial sector. However, to carry out this development most developing countries face several major obstacles in technology transfer...

Argo Bibit is a local business in Magelang District which is engaged in selling fruit seeds by providing various types of durian fruit. Currently, the process of buying and selling seeds is carried out conventionally, prospective buyers must come to the nursery to select seeds to buy and make transactions....

Online shopping is one of the alternatives that people do during the COVID-19 pandemic. Food and health equipment are products that are experiencing an increase in online transactions. Willingness to buy when consumers have confidence in the product, and when they want to shop online, consumers usually...

Food security Bedouins in Indigenous construct by both religious and culturally identical in Baduy female figure. Construction Identification is done with a special and honorable position in the concept Ambu Baduy women (mother) and Nyi Pohaci (Goddess of Rice) as the goddess of Bedouin life source....

Banyumas T-shirt is one creative industrial product in Banyumas Areas functioning not only as the cultural display but also as local nuance. In several designs, the local symbol designs are created in adjacent with the global cultural symbols which result in greatly interesting design. Thus, this research...

The study investigates the impact of the five dimensions of online shopping convenience-facilitating access, search, evaluation, transaction, and post-purchase-on the impulsive purchases of cosmetics by Generation Z women in Bangalore. It also investigates how personality traits of self-control, emotional...

The tourism industry cannot be separated from the tourism components itself, such as Attractions, Amenity, Accessibility, Supporting Facilities and Institution, which are related to each other. Supporting facility such a place to buy souvenirs is an important component because souvenirs include in objects...

With the accelerated urbanization in China, a large number of new citizens and young people have flocked to big cities, but are facing the housing dilemma of “not being able to afford to buy or rent a house”. In order to solve this problem, the government attaches great importance to and introduces the...

The era of globalization does not rule out opportunities for change and development. By developing technology, it will directly change the pattern of life as well as the culture and dignity of the nation. In the world of world-scale trading more and more utilizing internet facilities, one of which is...

The ICT developments and physical distancing policies due to the Covid-19 pandemic have caused a shift in the way consumers buy online. Changes in consumer behavior will certainly make it difficult for small traders, especially those who are not familiar with the use of e-commerce technology. This study...

The very rapid development of Miniso outlets in Indonesia and the increasing number of consumers, as marked by the increasing sales value, are the competitive values that need to be investigated further regarding what factors that can cause this phenomenon to occur. Besides, since the appearance of Miniso...

Being a world-leading brand in the smart home appliances industry, it is crucial for us to have deep analysis of the company’s business condition when making decisions on Midea. Using the financial statements of Midea in 2023, this study will conduct specific ratio tests on profitability, liquidity,...

Dairi regency is rich with their horticultural plants, especially shallots. But shallots are seasonal plants which affect the price fluctuation even though it has a big potential. The importance of this research is developing a product from Dairi shallot in order to stabilize the market price of shallot,...

The tourism industry cannot be separated from the tourism components itself, such as Attractions, Amenity, Accessibility, Supporting Facilities and Institution, which are related to each other. Supporting facility such a place to buy souvenirs is an important component because souvenirs include in objects...

Consumers always have a preference for style design when they buy clothes. The purpose of the serialized design of brand clothing modeling is to cover the corresponding target customer groups to the largest extent with its similar clothing products. In this paper, the research on the clothing modeling...

With the rapid development of economy, the world is thick with commercials and advertisements. The aim of advertisements is to persuade the potential customers to buy their product by means of impressive words, so advertisers are very careful about the choice of words. In order to compete with many other...

This study aims to discover the lexico-grammatical features and social function of Ria Ricis and Atta Halilintar’s, promotional captions on Instagram. The frameworks used to guide this research included Gerot and Wignell’s explanations about the lexico-grammatical features and social function of the...

Consumptive behavior among adolescents is one of the phenomena that occur, in urban and rural areas. The tendency of adolescents to spend more money on their needs without thinking about the benefits of these goods. Teenagers often buy goods not because of the main needs in life, but lifestyle needs...

The purpose of this study was to get a picture of the level of welfare of the slum areas of Bandung through its consumption spending patterns. The study was conducted in Babakan Surabaya in the District of Kiara Condong. Babakan Surabaya is one of the villages in the District of Kiara Condong and is...

With the booming of the Internet, online shopping has gradually become the preferred way for people to buy things. During online shopping, online-shopping reviews have a strong impact on consumers' purchasing behavior and sales of online goods. With the continuous improvement of the e-commence platform...

Image-based virtual try-on, as a challenging and practical real-world task, is one of the interesting research topics in recent years. Virtual try-on will become a common way to buy fashion products in the future, however, with the development in recent years, relevant review articles are not sufficient....

Online reviews of products in the mode of live e-commerce contain important factors that affect consumers’ purchasing decisions. The content of agricultural product reviews on the Tiktok platform was collected by Python web crawler, and 23557 agricultural product reviews were analyzed by word frequency...

As a large agricultural country, agricultural products at farmers markets and supermarkets to buy consumption concept is deeply ingrained, marketing has many defects, such as sales supply chain is too complex, farmers have no pricing power, income has always been difficult to improve, quality good buckwheat...

The increasing of middle class Muslim populations has brought a change in the Islamic and modern oriented lifestyle in Indonesia. Lifestyle that refers to Islamic values is growing rapidly along with a well known understanding of religion. The development of halal lifestyle is a reflection of the high...

Small electric vehicles have become very popular in recent years. However, the psychological factors affecting the public’s purchase of small electric vehicles and their role mechanisms are still unknown. For this reason, this paper first constructs an extended technology acceptance model (TAM) based...

Hijab is a mandatory outfit that must be worn for Muslim women. Hijab has become a trend and is very popular in various media. One of the media that popularized is Instagram. In Instagram there is a very interesting hijab photo style, so consumers become interested and buy the product. The research aims...

Stock is one of the investment instruments in demand today. Investors must be smart in making a decision to sell or buy stock in order to avoid losses. For that, investors need the highest and lowest stock price predictions as a basis for consideration in making decisions. PT. Semen Indonesia, Tbk is...

With the rapid development of economy, many people are keen to buy and sell unstable financial products to maximize their interests. This paper proposes an investment strategy based on Sharp ratio and neural network particle swarm optimization, which is able to predict the best time to buy, hold and...

Counterfeit products are a global problem that has become a hot topic of discussion in various circles. Many studies often blame counterfeit product manufacturers, but consumers also have a significant role in this problem. High consumer demand for counterfeit products causes counterfeit products to...

This study examined television program effects towards young children. Television has become an increasingly accepted entertainment washing tool in children's brain. Previous research has indicated that television program can be destructive if it is not used wisely. It is really hard to avoid television...

User Generated Content (UGC) has become one of the media to share opinions or aspirations from social media users. One of the social media that can be used for UGC is YouTube. People tend to watch UGC videos regarding product reviews before making the decision to buy a product. One of the products where...

Today, social media is considered the most effective medium for promotion and advertising. Especially for commercial advertisements whose contents build awareness of a brand or trademark. Not only well-known brands, but small entrepreneurs also feel most helped by social media, so television or radio,...

The Covid-19 pandemic has caused consumer purchasing power to decline. Uncertainty and various restrictions have resulted in a weakening of the economy which has affected household consumption of various products or commodities, including chicken eggs. This paper aims to analyze the costumer decision...

The growth of social media has transformed how businesses build relationships with consumers, particularly among Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how social media marketing (SMM) strategies influence purchase intention toward product portfolios through the mediating...

Culinary tourism is believed to bring both economic and cultural benefits to the community. Bandung which is in Indonesia is known for its innovative and various foods which make Bandung famous as a culinary tourism destination. This study was conducted to analyze the image built within the customer...

This paper examines the source and deduction process of the time of “Minor New Year” through poetry literature. According to the Compilation of Chinese Local Chronicles and Folklore Materials (《中国地方志民俗资料汇编》) [1], this paper summarizes the time of “Minor New Year” in various regions of China and the regions...

It is crucial for investors to select the investment portfolio in the market. Risk and return are long-standing paradoxes for investors, and the higher risk may indicate a higher return than other portfolios. This article uses the stock price of Apple stock and Tesla stock from 2017 to 2022 as a sample,...

The development of Internet technology and e-commerce enables traders to find a wide variety of trading partners across geographical and national boundaries. Online trading has a significant role in promoting the development of One Belt and One Road business transactions. For transactions that cross...

Option, used by speculators in directional trades, volatility trades and combination trades is one of the most important tools in the development of finance. It can be divided into various types such as the standard option, the power option, the double option. In this article, based on the model of BSM...

Previous research examining the influence of country-of-origin image on purchase intention have indicated inconsistent results. China, as the largest global business players in the world have secured a lot of its brands as the world’s market leaders. This research aims to examine how China, as the country...

The modern commercial display design is a design form which integrates display space, exhibition environment, and visual elements. The purpose is to design space environment and visual image to meet the requirements of goods display which can create environment of information exchange and transmission...

Recent years, because of ever-fast expanding in the consumption of fossil fuel, the air quality gets increasingly bad in Beijing. In order to reduce air pollutants and improve the public living environment, the electric vehicles (EVs) were introduced and encouraged to be adopted by the public, coupled...