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Proceedings Article
Will Chinese New Energy Vehicle Manufacturers Survive Without Government Subsidies?
Hong Pan
New energy vehicles are now the preferred means of transportation for energy saving and emission reduction, but their prices are also higher than traditional oil vehicles. To encourage consumers to accept new energy vehicles, governments have introduced many preferential subsidies. As a result, the current...
Proceedings Article
Sustainable Development and Comparison Between Three Provinces of Northeast China and Ruhr Germany from the Perspective of Industrial Tourism
Yi Zhang
The proposal of old industrial bases revitalization strategy in Northeast China has initiated the transformation of a large number of old industrial cities in the three provinces of Northeast China. However, in the process of transformation, a large number of industrial relics such as industrial buildings...
Proceedings Article
Analysis on How “Globalization” Affect Netflix to Cultural Diffusion
Yan Wang, Xinni Weng
This essay mainly focuses on Netflix’s marketing strategy of glocalization which affects cultural diffusion. The essay adopts the method of case study to analyze the topic that the TV show Squid Game provided by Netflix in 2021 is the research object. Along with the result and discussion of the concept’s...
Series: Advances in Engineering Research
Proceedings Article
Pricing Model and Compensation Strategy of Wind Power AGC Ancillary Services Based on the Day-ahead Market and Priority Decision-making Model
Yuzhuo Zhang, Ling Wang, Xin-gang Zhao
That wind power provides automatic generation control (AGC) is an innovative solution to the lack of AGC ancillary services and the problem of abandoned wind. How to appropriately compensate the wind power generators who provide AGC ancillary services is a critical issue. Based on the day-ahead market...
Proceedings Article
Strategic Renewal and Green Innovation for MSME Sustainable Performance in Post-Pandemic Emerging Economies
Darmawansyah Darmawansyah
This study investigates how strategic renewal and green innovation shape sustainable performance among micro, small, and medium enterprises (MSMEs) in Makassar, Indonesia. Grounded in the Resource-Based View and Dynamic Capabilities Theory, we posit that adaptive strategic renewal enhances sustainability...
Proceedings Article
Scientific Listening: How to Settle Communication Barriers Within an Organization
Enqi Hu, Ruijin Xu
Communication has always been one of the most inescapable things in human life, but we have found in different studies that many factors can cause us to form communication barriers. So we found the problem, why do we make errors in communication? We've all had the experience of being “off the same...
Proceedings Article
Analysis of Translanguaging in classrooms: An Effective Way to Teach a Second Language to Students
Haowen Hu
English has become increasingly important in this globalized world for people working in all kinds of career. For students, specifically, English proficiency is become extremely important. Not only the society placed high value on being English proficiency, getting admission in various next level institutes...
Proceedings Article
Examine the Student Perceptions of Online English Language Learning in Primary Schools based on gender difference
Sheiladevi Sukumaran, JiaWen Yu, DaYi Chen, XinXiang Gao, HongYing Li, Jing Zeng
This study examined the experiences of 60 primary students in Seremban who were engaging in online English learning as a result of the pandemic. The study explored potential differences in cognitive perceptions amongst students of different genders in online English lessons. The consequences suggested...
Proceedings Article
How UK Exit from EU Influence UK’s Economy
Xinyu Hu, Yangziqian Guo
After the UK officially leaves the European Union in 2021, some regulations have come into force, which has greatly impacted the UK economy. This study adopts a quantitative research method from six aspects: import, export, exchange rate, GDP, inflation, and unemployment rate. Conducted comparative analysis...
Proceedings Article
On Evaluation of Costume Brand Communication
Jie Yang
This essay aims to explore how to evaluate the effect of costume brand communication. The author concludes that evaluating the effect of brands communication through three aspects--the market environment, brands performance and consumers’ mindset-- is a relatively passive mode. The pro-active concept...
Proceedings Article
Evaluation of Developing Ratio Frequency Stealth Radar System
Yang Zhao, Chaoxuan Shang, Zhuangzhi Han
Aimed at evaluating ratio frequency stealth of weapon system. This paper briefly introduces the the ratio frequency stealth technology development history of radar system, points out how radar system realize its ratio frequency stealth ability, and gives the index of evaluating ratio frequency stealth...
Proceedings Article
Opportunity or Trap?
Intensive Phenomenon of Feed, Breeding Industry under Market Economy
Weiyu Mo
Since the millennium, the intensification of feed industry has shown an irresistible trend in China under the influence of political economy, and has derived a variety of intensive business models. The power of market capital has brought unprecedented vitality to the feed industry. Although the "corporation...
Proceedings Article
Understanding the Impact of the Visual Aspect of Coca-Cola China Has on Chinese in the Chinese Market and the Influences on Their Intention Behavior
Yijin Zhao, Jingzhi Xu
Coca-Cola won the place for itself in the Chinese market as a global brand. Its successful marketing strategy led to the brand being successful in China worth researching and learning. The purpose of this study is to explore how Chinese purchasing intentions are influenced by the Chinese elements (packaging...
Proceedings Article
Optimizing Local Potential and History Site as Creative Economy Support
(Case Study of Sunan Giri Gresik Religious Tourism)
Amelda Frida Eginingrum, Yuni Lestari, Shella Putri Irawan, Haryo Kunto Wibisono, Arneta Meila Donna Agatha, Rafika Narulita
Religious tourism is one of the significant creative economy potentials in Indonesia, especially in Gresik Regency which has a rich Islamic historical and cultural heritage. This article discusses how Sunan Giri’s tomb in Gresik became an attractive religious tourism center, driving creative economy...
Proceedings Article
A Confessional Discourse of Female Senator Responding Slut-Shaming: An Analysis of Illocutionary Acts
Shania S. P. Mulyono, Lina P. Hartanti
This study analyses the use of illocutionary types of BBC Youtube channel ‘You're not fit to call yourself men,’ Sarah Hanson-Young tells senators, where Senator Sarah Hanson-Young was being slut shamed by other members of the parliament. This study uses the descriptive qualitative method. The objectives...
Proceedings Article
Thoughts on Teaching Classical Chinese Literature
Xuemei Zhang
In today's rapidly modernizing China, classical literature teaching is facing bottlenecks, what’s the value of classic literature Is classical literature still able to hold students How to teach it Undoubtedly, classical literature in modern times still has great vitality, it contains a profound Chinese...
Proceedings Article
Green Marketing and Collective Values: A Micro-Phenomenological Study of Artani Bulk Store
Nurul Kharisma, Muhammad Ismail
Amid rising awareness of sustainability, green marketing practices have evolved beyond promotional tools into communicative strategies that foster social relations between businesses and consumers. However, limited studies have investigated how such communication practices shape collective values within...
Proceedings Article
How Can Human Resources Management Practices Enchance Organizational and Environtmental Sustainability? A Comprehensive Review and Conceptual Framework
Ahmad Fikri Rifqi
This article examines how Human Resource Management (HRM) practices can improve organizational and environmental sustainability. The main focus is on Sustainability Human Resource Management (SHRM) and its impact on employees, organizational performance, and environmental performance. This research utilizes...
Proceedings Article
An Analysis of Short Video Communication Phenomenon in Art Education — Taking RED as an Example
Yuxuan Zhou
With its rapid development, social media has become the primary source of information for contemporary young people. In China, where mandatory art education is relatively lacking, the characteristics of short videos, such as diversification, entertainment, and widespread dissemination, have brought significant...
Proceedings Article
An Overview on Private Equity Leveraged Buyouts
Nuofangzhou Chen, Keren Wang
It has been over three decades since Jensen brought up the new form of ownership in private equity, today, private equity plays a significant role in financial markets. Moreover, private equity and other forms of firms offer different impacts on the whole economy as well as financial markets. To begin...
Proceedings Article
The Endless Sunday: The Effects of Extended Lockdown on Adolescents Mental Health
Maria Ekarista, Austin Christopher Wibowo, Skolastika Lawar Evelin, Stefanie Felicia Luke Purwanto, Molly Francesca, Paula Tjatoerwidya Anggarina
After nearly 18 months of a pandemic and lockdown used to combat this pandemic, it begs the question of why has the pandemic not ended yet and how is this extended lockdown affecting people. This paper aims to understand the effect of conspiracy theories on the continuous extension of the COVID-19 lockdown...
Proceedings Article
Effects of Electromagnetic Waves on Brainwaves under Logically Reasoning Status
Fu-Chien Kao, Shinping R. Wang, Chih-Chia Chen, Yun-Kai Lin, Chih-Hsun Huang
Nowadays, WiFi becomes a popular wireless accessory method to most of us. People use WiFi to interact with the wireless Internet, perform commercial and financial transactions, or conducting recreational activities, etc. Though it offers a more convenient life to people, the strong Electromagnetic waves...
Proceedings Article
Research on Comprehensive Evaluation System for Mechanical Engineering Postgraduates in Promoting Scientific Research and Innovation Ability
Zhen Yu, Dan Yang
In the new era how to improve the scientific research and innovation capabilities of senior talents required by enterprises' scientific research innovation is the focus of the reform of engineering graduate education in universities. The postgraduate education has entered a connotative development...
Proceedings Article
Revealing the Language Manipulation to “Spill the Tea” Among Millennial Teenagers on Twitter
Balqis R. Mahiroh, Sueb Sueb, Arifuddin Arifuddin
Language is a medium of communication for expressing feelings, emotions, and information to be shared. It is possible that the meaning of the language used may change depending on the context, including the generation after years. Millennials, for example, invented the terms spill the tea with the emergence...
Proceedings Article
Green Leadership and HRM: Mediating Impact of Green Psychological Climate on Employee Engagement
Hartati Br Nainggolan, Mursalim Nohong
This study investigates the relationship between green-oriented human resource practices, transformational leadership, and employee engagement in the sustainable banking sector of Eastern Indonesia, with Green Psychological Climate (GPC) serving as a mediating mechanism. Grounded in the Ability–Motivation–Opportunity...
Proceedings Article
The Impact of the COVID-19 Pandemic on Indonesia’s Religions and Cultures: Article Review
Ni Putu Alfira Rilansia, Stevi Tessanika Christy, Putu Meli Jayanti, Ferdiansyah Nur, Rahel Rehuel Zabdi, Richard Richard, Mei Ie
The COVID-19 pandemic in Indonesia was first time announced by President Joko Widodo on Monday, 2 March 2020 and April 13, 2020 it is labeled as a national disaster. However, since the pandemic and regulations issued by the government, the community is no longer able to carry out social activities such...
Proceedings Article
Facing both Challenges and Opportunities, How can Financial Service Firms Survive under the Pandemic?
SOAR Analysis of Three Leading Firms in the Financial Service Industry
Ding Li, Ning Xie, Zhihang Xie
After the breakout of COVID-19, many entity industries have to shut down. The rapid decline of money transaction caused by the shutdown of the entity industries has shocked the financial service industry while the increase in digital transactions also offers them opportunities. Facing both challenges...
Proceedings Article
Cause-Effect Relation in Language Use Among English Department Students Towards Their Lecturers on WhatsApp Chat
Hanif A. Istighfarna, Slamet Setiawan, Mister G. Maru
This study aims to reveal a cause-effect relationship in language use among students towards their lecturers in the English department UNESA on WhatsApp as one of the online communication platforms. This study’s objectives are to seek the language style used by the students in contacting their lecturers...
Proceedings Article
Strategies for Building Customer Engagement and Brand Experience: A Case Study of Nipah Park Mall
Amirah Muthahhari, Fauziah Umar
In an era of increasingly fierce competition in the retail industry, customer engagement and brand experience are key factors that determine the success of a business. Nipah Park Mall, as one of the growing shopping centers in Indonesia, has implemented various strategies to increase customer engagement...
Proceedings Article
Implication of Immersion Education for Language Learning in China
Xiaoyu Xue
The importance of English in the international community results in ways of improving the English level in non-English speaking country. Immersion education has developed for years and achieved great success. However, the current immersion model is not mature and adequate for English teaching in China....
Proceedings Article
Research on Location Choice of Vertically FDI
Yushan Zuo, Yanbo Zhang
By adopting the analytical frame of Dixit & Stiglitz, this paper tries to build up a more comprehensive theoretical model of vertical FDI location. This model comprehensively generalizes factors impacting on FDI location, which investigates the location factors of host country including wage cost, transaction...
Proceedings Article
Performance Management: Impact of Organizational Behaviors on Collective Performance
Min Guo
This study addresses the impact of organizational behavior on employee performance, highlighting the qualitative measurements of performance management. The essay outlines the implications of performance management in human resource management and underpins the multifaceted perspectives in the theoretical...
Proceedings Article
Research on Civil Engineering Structure Design based on Safety and Economy
Fangfei Dong, Xiaofang Li, Shidan He
The safety and economy have the most important position in the whole design of civil engineering structures. In this paper, the main problems in the design of civil engineering structures in China are analyzed, which mainly is the overall design engineering structure is not strong enough, the lack of...
Proceedings Article
Impact of Investors’ Loss Aversion and Overconfidence on Market Performance Evidence from China Stock Markets
Hu Yiwen
This paper proposes a research that aims to answer how the loss-aversion and overconfidence treated as potential investor biases can potentially affect the performance of the listed companies operating in the market. This paper examines how loss aversion of investors influences the companies’ performance...
Proceedings Article
Pricing Strategies of Coupon Bonds in Condition of COVID-19
Bo Cao, Shengyu Guo, Xiang Hou, Yingqi Wang
This article is about how COVID-19 has affected the pricing of bonds and how is the YTM of a bondable impacts the bond when it is issued into the open market. Furthermore, this paper discussed the liquidity impact in terms of how old bonds behave compare of how old bonds behave compared to newly issued...
Proceedings Article
Research on the Data Platform Supervision from the Perspective of Market Regulation Law
Lingyan Zhao
This is the best era as well as the worst era. The arrival of the information age has brought joy and convenience to our lives and entertainment. However, various privacy issues have also begun to show drawbacks. For the market, it also exacerbates the complexity of regulation. The Wei Zexi incident,...
Proceedings Article
Challenges and Opportunities for the Beauty Industry during the Pandemic
Xinyi Jiang
In early 2020, the outbreak of Covid-19 stopped billions of Chinese people from working and travelling. All citizens except doctors and nurses are required to stay at home. Some of factories and companies couldn’t fight the pressure and finally had to go bankrupt, others tried hard to survive, and the...
Proceedings Article
Optimal Pricing Strategy of SaaS Providers Charge by Usage
Zhiyuan Zhang, Taofeng YE
This paper studies the renewal cost, discount rate and free trial time when SaaS providers provide free trial services, and discusses how these factors will affect the pricing strategy of SaaS providers by constructing a two-stage game model. This paper finds that before users perceive the real quality...
Proceedings Article
CVM Model of Customer Purchasing Behavior Based on Clustering Analysis
Rui Zhao
At this time, companies progressively gain revenue from their long-term relationship customers. Many online retailers are earger to practice data analysis and CVM in businesses. However, many companies lack expertises to do so. This paper will present how to use data analysis in business cases. The main...
Proceedings Article
The Role of Blue Economy Towards Golden Indonesia 2045
Maqfirah Maqfirah, Abdul Rakhman Laba
This study aims to investigate the role of the blue economy and strategic leadership in driving sustainable development in Indonesia. In 2045, exactly 100 years of independence, Indonesia is projected to have become the 4th largest economic power (based on PPP GDP) and the 8th largest economy in the...
Proceedings Article
A Knowledge Management Closed-loop Architecture for Fundamentals of Computer Technology
Chisong Li, Min Jiang
Fundamental of Computer Technology is a course in first year of college to enhance computer practical skill of undergraduate and provide experiment of computational thinking. There are three issues in fundamental of computer education. One is how to organize mass content of course. The second is how...
Series: Advances in Engineering Research
Proceedings Article
Calculation and simulation of a Hertzian dipole
Changkai Lu
As being used generally in numerous numerical calculations and models, Hertzian dipole’s calculation show its importance. This paper begin with the very basic level to deduct the equations of a Hertzian dipole fed by a current in time-varying fields in spherical co-ordinates, and then a simulation in...
Proceedings Article
How Intraregional Migration Affects Human Capital in Northern Regions
E E Kampeeva, A T Naberezhnaya
The paper dwells upon the theory and methodology of researching the effects of migration on human resources (human capital) in the development of northern regions. It presents the main trends of migration in Russia. The author hereof analyzes international and Russian experience of using rotational jobs...
Proceedings Article
Investigating the Effect of Alignment Between College Major and Current Occupation on Life Satisfaction
Jiayi Cheng
College major and job satisfaction are both known predictors. However, how aligned the between college major and current occupation may have an impact on life satisfaction and has been understudied in the past literature. To provide ore insights for graduating students during such transferring stage,...
Proceedings Article
Analysis of Regional Characteristics of Litigation Environment in Fujian Province in Qing Dynasty
Lihong Xiao
Based on the investigation of local chronicles, it is found that the litigation environment of Fujian province in Qing dynasty has certain regional characteristics. Compared with inland provinces, the types of litigation in Fujian province in Qing dynasty showed the characteristics of sea frontier areas....
Series: Advances in Engineering Research
Proceedings Article
Research on Distributed Signal Processing Technology in Wireless Sensor Networks
Zhengnan Wu, Yuansheng Cheng, Jun Lu
Wireless sensor network is widely used in military, industrial, medical, transportation and other fields. As a product of the era in the future, wireless sensor network will play a more and more important role. This network is usually composed of sensor nodes that of low power consumption and low cost....
Proceedings Article
Students as Freight Architects: Reverse Mentorship for Experiential Logistics Pedagogy
Mughaneswari Sahadevan, Khairul Anuar Rezo, Jogeswari Ramamoorthy, Dody Jenhar, Xinwei Shi
This study investigates how reverse mentorship, experiential learning, and student-led gamification can enhance freight forwarding education in a Malaysian private university. Using a qualitative exploratory case study design, the research examined a single cohort of undergraduate logistics students...
Proceedings Article
Systematic Literature Review on Green Bonds Role in Enchancing Share Value in Indonesian Capital Market
Rahmat Hidayat Rfai, Mursalim Nohong
This study was conducted with the aim of determining the relation- ship between the issuance of green bonds and the increase in the value of com- pany shares in the Indonesian capital market. Using a systematic literature re- view approach, this study collects and compiles various literatures that discuss...
Proceedings Article
Multimodal Analysis on the Cover Books of the Translated Bestselling Feminist Fiction
Pingkan Imansari, Laily M. S. Harti
Book cover is not only the representation of its content but can also be the representation of the sociocultural aspects of its production site. Especially with a sensitive matter such as feminism, each publisher in each respective society must have designed book covers that both fit and attract the...
Proceedings Article
Modern Problems of Management Efficiency in a Joint Stock Company
L M Stepanova, N M Melnikova
Ensuring management efficiency under uncertainty becomes more difficult and is influenced by many factors. Human factor and the relevant functions also play a significant role in management. At the same time joint stock society management has its own specific aspects. We have conducted a cross-cutting...