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Proceedings Article
Exploring Visual Marketing Strategies of Counterfeit Beauty Products to Boost Sales
Xiaomin Jin
This research explores the role of visual marketing in counterfeit beauty products, focusing on its impact on consumer behavior, brand differentiation, and national brand loyalty. Adopting a mixed-methods approach (literature review, online surveys via SOJUMP, and interviews), the study reveals key findings:...
Series: Advances in Engineering Research
Proceedings Article
Spatial-Temporal Analysis of Pedestrian Flow and Environmental Pollutants in Public Areas of Apartment Buildings
Xiaodong Wang, Yang Lv, Xianghao Duan, Danyang Guo
To optimize the living environment for health and sustainability, a deep understanding of the interactions between pedestrian dynamics and environmental parameters is crucial. This study conducts spatial-temporal analysis of key locations in the public areas of an apartment building, revealing the spatial-temporal...
Proceedings Article
Factor Analysis of Scheduling Challenges in Prefabricated Construction Projects
Hongqin Zheng
This study investigates the critical factors influencing the scheduling of prefabricated construction projects, a domain increasingly prioritized for its potential in addressing sustainability challenges in the construction industry. Drawing on factor analysis, the research identifies and quantifies...
Proceedings Article
Peer Effects in Corporate Decision Making: Mechanisms Influencing M&A Activity
Jingwen Chen, Yujin Shen, Yifan Zhu, Yihan Zang
This study investigates the mechanisms underlying the peer effect in merger and acquisition (M&A) decisions using a sample of Chinese A-share listed companies from 2014 to 2023. Employing a two-stage regression model, the analysis yields several key findings. First, there is a significant industry-level...
Proceedings Article
Bridging The Urban–Rural Gap in India: Pathways to Balanced and Inclusive Growth
Yogesh Kumar, Minakshi Jain, Inderpal Singh
India’s development path remains strongly influenced by a continuous urban rural divide evident in disparity across income, education, healthcare, infrastructure and employment. This study evaluates policy initiatives such as Providing Urban Rural Amenities, the urban mission, and Kerala urban rural...
Proceedings Article
Practicing and Thinking of International Graduate Education by "World-class Universities and World-class Disciplines Construction" in Beijing University of Technology
Wen Gu, Yufan Sun, Dengmei Ji, Jie Wu, Lifang Wu
Through years of exploration, Beijing University of Technology's internationalization of graduate education has brought about all-around development of talent cultivation, teaching reform and scientific research. This paper introduced the key projects including personnel training mode, scientific research...
Proceedings Article
Customer Experience Management in the Hotel Industry: Principles, Theory and Practice
Bachruddin Saleh Luturlean, Grisna Anggadwita
Hospitality is a service industry that is engaged in providing of accommodation and lodging. The management approach focused on customer experience management can enhance the positive image of the hotel and the customer intensity. Customer experience management based on the strategic perspective is how...
Series: Advances in Engineering Research
Proceedings Article
Research on the detection technology of structure intensity parameters of Rigid Optional Site
Yuan Zhao, Hongjie Cheng, Liu Yan
The feasibility analysis which selects the spreading cement site of service area of expressway as unsupported random launching site is studied in this paper. The structure stress in cement slab is calculated based on load characteristic of launch vehicle, and the key influence factors of bearing capacity...
Series: Advances in Engineering Research
Proceedings Article
Study on Analysis Model of Key Influencing Factors of Urban Environment Livability
Hong-Xue Xu, Xiu-Ying Guo
The livability of urban environment is affected by many factors, which play a major decisive role in the impact of factors known as the key influencing factors, such as greening rate, traffic convenience, residents' quality, medical technology and commercial service quality. Study the inherent changes...
Proceedings Article
Assessing and Forecasting Sinopec's Sustainability through ESG Performance: A Combined Approach integrating TOPSIS, GM (1,1), and Pearson Analysis
Zening Piao, Yujing Zhao, Xiangyu Wang
A company's performance in the Environmental, Social, and Governance (ESG) domains serves not only as a key indicator for evaluating its overall operations but also has an intricate and complex association with its sustainable development capabilities. This study constructs a comprehensive model...
Proceedings Article
Edge AI Solutions for Real-Time Engagement in Remote Work Environments
Sireesha Pendem, Hara Krishna Reddy Koppolu, R. Sathees Kumar, Sumit Pokhriyal, S. Shanmugapriya, B. Sheeba
The surge in adoption of remote working has turbocharged the demand for effective, intelligent and real-time engagement solutions. Edge Artificial Intelligence (Edge AI) is one of these disruptive technologies that are revolutionizing remote collaboration, with its expectations of seamless, real-time,...
Proceedings Article
Trusting Innovation: How Sharia, Transparency, and Security Drive Islamic Fintech Adoption
Nurfadilah Nurfadilah, Nur Ariani Aqidah, Hamida Hamida, Muh Ginanjar, Sukran Sukran
This study examines the determinants of Islamic fintech adoption intention in Indonesia by incorporating three main antecedents: sharia compliance, transparency, and security as well as the mediating roles of trust and perceived value. Using a survey method, data from 214 respondents were analyzed through SEM-PLS....
Proceedings Article
The Concept of Eco-Cities in Indonesia and China with Carbon Neutrality and Climate Change Perspective: Literature Review
Linda Maulidiah, Xu Huang
Due to climate change, many other countries such as Indonesia and China would aim for a zero carbon emission target before 2030. Indonesia and China are two countries that have been affected bilaterally by the concept, model, and policy of eco-cities. Both two countries also have another side to implication...
Proceedings Article
From Fossil Fuels to Biofuels: Examining Consumer Uptake and Sustainable Energy Transitions in Delhi NCR
Namita Kapoor, Richa Kapoor Mehra, Pooja Mehra, Devansh Chaturvedi
Worldwide energy usage and carbon emissions resulting from energy generation through the combustion of conventional fossil fuels are expected to keep rising until 2050, with oil still being the key energy source. This has led to the need for sustainable energy sources, which has sparked interest in biofuels...
Proceedings Article
Analysis on Accurate Early Warning and Intervention Model of Blended Learning in Ideological and Political Courses Based on Learner Portrait
Yang Zhang
To improve the teaching effect of ideological and political courses, learning early warning and intervention is the key to it. On the basis of learning analysis, this paper puts forward the process and principle of constructing learner portrait, and design the “BILDES” six-side learner portrait model,...
Proceedings Article
Research on Vocational Training Countermeasures of New Generation Migrant Workers
Qinglan Luo, Xinze Li, Chunyan Wang
The public pay more attention to the vocational training of migrant workers. And employment of the new generation migrant workers is the key problems received more and more attention now. We conducted a survey about the vocational training needs of the new generation migrant workers in some cities and...
Proceedings Article
Problems and guide lines of logistic digitalization in trade industry
Liudmila A. Myasnikova
Digital transformation has affected all spheres of society and business. Trade industry being one of the leaders in digitalization is not an exception. The technologies of artificial intelligence, computer vision, virtual and augmented reality, predictive analytics have been widely developed. In the...
Proceedings Article
Effectiveness of Supervision Model as the Key to Increase the Performance of Supervision of the Village Financial Institution
I M M Arsana, I N Sugiarta, N L G M Dicriyani
Several previous studies on the effectiveness of Village Financial Institusion surveillance have been different and still many under effective and constructed models with effective monitoring tools of Village Financial Institusion need to be tested for their effectiveness. Research problem: how effective...
Proceedings Article
Environmental Culture and Nature in South Kalimantan Painting: An Overview of Fine Arts
Wisnu Subroto, Hajriansyah
South Kalimantan painting has a long history, spanning from the early days of independence, with its character Gusti Sholihin Hasan, to the present day. The cultural atmosphere and natural environment of South Kalimantan have undoubtedly become objects in the works of South Kalimantan painters, from...
Proceedings Article
Financial Support for the Organization of an Accessible Environment Within the Framework of Social Protection of the Population in the Russian Federation
Larisa Lazarova, Fatima Kairova, Fatima Kulumbegova, Karina Kizinova, Elizaveta Tsagaraeva
Unfortunately, many people associate the concept of “accessible environment” with the presence of ramps. Whereas, for people with disabilities, an accessible environment is a whole range of activities, including those that take into account the formation of a social environment that allows them to actively...
Proceedings Article
Multiple Causal Pathways to University Teachers’ Job Satisfaction: A TOE-Based Configurational Analysis
Xianyun Wu, Xihao Chang
This study focuses on the job satisfaction of university teachers in China, aiming to explore the driving mechanisms of multiple configurations of institutional and psychological factors. Against the backdrop of digital transformation, the construction of the “Double First-Class” initiative, and intensifying...
Series: Advances in Engineering Research
Proceedings Article
Evaluation of Steam Reforming Based on Carbon Number in Natural Gas Processing
Tamrin Rahman, Loviawan Felix Jeremy, Ahmad Firman Ashari, Ganesha Ilham Adhityatama, Hairul Huda, Ahmad Moh Nur, Muhammad Busyairi
The methanol production process through the reforming unit is a crucial step in converting natural gas into synthesis gas, which is used as the primary feedstock in synthesizing high-quality methanol (grade AA). Periodic evaluation of the reforming unit performance is essential to ensure process optimization...
Proceedings Article
Sustainable Tourism in the Age of AI: A Pathway to Smart, Responsible, and Resilient Travel Ecosystems
T. S. Saranya, Sandeep Kumar Gupta, S. Smitha, Gayathri Raj, Smitha Philip
The assimilation of Artificial Intelligence (AI) into the tourism industry has significantly transformed traditional practices, driving innovation and sustainability across various domains. This paper delves into the pivotal role AI plays in fostering sustainable tourism by enabling resource optimization,...
Proceedings Article
Women’s Economic Development and Sustainable Development Agenda Among Coffee Smallholders in Lahat, South Sumatera
Andi Tenri Sompa, Herti Agusma Thaharah, Lucitania Rizky, M Najeri Al Syahrin
Women contribute significantly to the Indonesian coffee sector. Coffee is a vital part of the local economy in Indonesia, particularly in several districts in South Sumatera’s provinces. This paper focuses mainly to capture data that could illuminate key indicators of women’s empowerment in the development...
Proceedings Article
Design and Exploration of Scientific Research Education Focusing on Brain Science During Emerging Engineering Education
Cheng Luo, Ling Quan, Wenyuan Li, Sisi Jiang, Dezhong Yao
An effective way to cultivate innovative talents in the new era is to integrate high-level scientific research achievements into college classes. To give full play to the scientific and educational synergies of middle and high-level scientific research teams in universities is the key to deepen the construction...
Proceedings Article
Governance Policy and Education Financing Strategy to Improve National Education Development
Anip Dwi Saputro, Muh.Shulthon Rachmandhani, Sigit Dwi Laksana
Policy occupies a key position in determining the direction of education development in Indonesia. Through the right policies, it is believed to be able to deliver the quality of education in a better direction. For this reason, an appropriate financing strategy is needed so that the policy can be implemented...
Proceedings Article
The Element Disturbed Equation of Dissimilar Material for The Analysis of Duality Disturbance
Shoulong Zhang, Liugang Du, Yanbin Huang, Guangwu Zhang, Jinhe Gao, Weiling Huang, Xiang Tao
For single material element, the same material element is comprised of Relatively Non-Disturbed(RND) state and Relatively Complete Disturbed (RCD)state is considered. The ratio of the two kinds of state changes with the loading level. The affection of the interaction between RND state and RCD state to...
Proceedings Article
Persuasive Sustainable Models for Conflict Resolution Post-Earthquake
Rinel Fitlayeni, Ikhsan Muharma Putra, Marleni Marleni, Afrizal Afrizal, Indraddin Indraddin
This study discusses Pasar raya Padang Post-Earthquake asymmetries conflict in 2009. The asymmetries conflict occurred for five years after the earthquake. The research question is how Persuasive Sustainable Models are carried out by the government to attain the conflict resolution between the government...
Proceedings Article
Factors of emerging socio-cultural risks in the era of digitization and economization
Anna Mayakova
The article deals with the causes and the factors of emerging socio-cultural risks at the post-industrial stage of the developing society. On the basis of the modern research studies in the fields of sociology, social philosophy and economics the author focuses on two key characteristics of the post-industrial...
Series: Advances in Engineering Research
Proceedings Article
Research on error sources analysis of six-axis force sensor
Gui-Cong Wang, Ying-Jun Li, Shu Huang, Yang Sun, Yong Li
Piezoelectric six-axis force sensor is a dynamic force measurement form by using piezoelectric quartz. Piezoelectric effect theory and application fundamental research have been the core issue of the piezoelectric disciplinary research. Piezoelectric six-axis force sensors generally require multiple...
Series: Advances in Engineering Research
Proceedings Article
Research on reverse supply chain problem based on immune algorithm
Yunkai Zhong, Yang Zhang
Recycling is the key link in the reverse supply chain. Recycling center is a bridge between suppliers and customers. Recycling center's location often determines the recovery, distribution distance and distribution mode of logistics. In order to improve the efficiency and reduce the logistics supply...
Proceedings Article
A Weight-based Road Impedance Function Model
Jie Dong, Guojie Shen
Path planning problem is a popular issues in urban transportation system. Road impedance is one of the key factors in route planning. According to road length and speed, road level, traffic lamp and intersection waiting time that affect drive efficiency. A new weighted road impedance model is proposed....
Proceedings Article
Succession Planning in a Family Company: What are the Key Predictors?
Michael, Fransisca I. R. Dewi, Tommy Y.S. Suyasa
This study aims to explain the role of family welfare needs and the quality of the relationship between CEOs and successors as predictors of succession planning in family companies. Family welfare needs are the perception that the purpose of establishing a family company is primarily for the continuity...
Series: Advances in Engineering Research
Proceedings Article
Content Based Recommendation System on Movies
D. Phani Kumar, Animesh Kumar Singh, Sai Neha Arepu, Manideep Sarvasuddi, Erragatla Gowtham, Yalamanchili Sanjana
Today's competitive environment makes it necessary for suggestive advice to be made to the user for them to continue using the services they currently find enjoyable. There, the recommender system's function assumes a key role. Every service in today's world has a recommendation system...
Proceedings Article
Financial Statement Analysis as a Tool for Company Operation
Yueyu Zhang
In the rapidly developing and competitive business environment, companies are under constant pressure to make decisions that keep growth, maintain financial stability, and ensure long-term development. As businesses expand and diversify, the complexity of their operations increases, making it important...
Proceedings Article
Efficiency and Distribution in Perfect Competition Markets: An Analysis Based on the Marginal Productivity Theory
Sicong Pan, Zihan Wang, Yunhan Wang, Qingyang Guan, Zhenyan Zhao, Fangyuan Zhao
This paper examines the efficiency and distribution in perfect competition markets through the lens of the Marginal Productivity Theory. It begins by outlining the theoretical framework of perfect competition and the foundational principles of the Marginal Productivity Theory. The study then highlighting...
Proceedings Article
A Pattern of Physical Activity and Its Determinants in Office Workers
Arifah Kaharina, Ratna Candra Dewi, Raymond Ivano Avani
The increase in non-communicable diseases can be caused by unhealthy community behavior, including low physical activity. Various benefits of physical activity include reducing the risk of degenerative diseases and depression. In addition, physical activity is the key to energy expenditure which is very...
Proceedings Article
Progress and Prospect in Membrane CO2 Separation
Ying Li
Carbon dioxide emissions seriously harm the environment, causing the attention of all countries. Carbon capture and sequestration is the most direct way to control carbon dioxide emissions in the world. However, CO2 separation has attracted significant interest due to its high energy efficiency, low...
Proceedings Article
Research on Green Supply Chain Optimization in Accommodation Industry Based on Stackelberg Model
Wanqing Lv, Yijie Wang, Wenjun Mu, Jianli Fan
As market competition intensifies, the importance of dual-channel supply chain in the green accommodation industry is becoming more and more prominent. The merchant model is the main operating model in the hospitality industry when implementing a dual-channel green supply chain. However, a lot of news...
Proceedings Article
Analysis on Purchasing Behavior of Women's Apparel on B2C Platform
Mengmeng Zhao, Jialin Jiang
With the rapid development of the internet, online shopping has appeared and developed rapidly. Among all the online shopping goods, apparel has ranked first as the largest amount of shopping. Because of women clothing's variety of style design, it ranked first in the clothing online shopping goods....
Proceedings Article
Changing Ideas and Promoting the Transformational Development of Local Undergraduate Colleges and Universities
Feng Gao, QingLing Qu
Under the current background of structural adjustment of national higher education, the transformation from local undergraduate colleges and universities to technical applied undergradu-ate universities is the key of the success of education reform. The primary task of transformation is changing ideas,...
Proceedings Article
Research on the Cultivation Mode of Postgraduates' Scientific Research Ability in the New Situation
Fengbin Liu
The level of postgraduate research is an important index to measure the quality of postgraduate education. It is the key to cultivate graduate students' innovation ability and directly affects the quality of graduate education in our country. In this paper, we use the current situation of the research...
Proceedings Article
Human Resources of the Volgograd Region: Status, Quantity and Quality Factors, Region’s Provision
Irina Karnauh, Natalia Glazkova
The importance of human resources for the region’s competitiveness and for the formation of its competitive advantages has increased during the postindustrial economic period and development of innovative activities. Human resources are one of key factors that can influence the region’s competitiveness....
Proceedings Article
Сontinuing Vocational Education in Russia: Challenges, Problems and Principles of Implementation
T. B. Rusakova, O. A. Saychenko
The problem of continuing professional education is relevant and complex. It is relevant because the system of continuous professional education should become an adequate response, both to global trends and to reducing the sources of Russia's sustainable economic growth under the sanctions. Its complexity...
Proceedings Article
Curriculum Reform of Management Based on OBE Education Concept
Yuling Sun
Apply OBE Results-Oriented Education Concept to the curriculum reform of management from two aspects. On the one hand, we should reform the evaluation method of management teaching results from the perspective of assessment program. On the other hand, we should reshape the teaching concepts and methods...
Proceedings Article
Research on the Impact of Monetary Policy on the Economic Cycle and Its Control Strategies
Chuanan Su
The fluctuations of the economic cycle have a significant impact on the stability and sustainable development of the national economy, and monetary policy is one of the key factors affecting and regulating the economic cycle. This article discusses the economic cycle and monetary policy to some extent....
Proceedings Article
Research on the Blocking Factors for the Promotion of Shared Manufacturing Model in Marine Industry
DongYu Ji
This paper proposes to apply the shared manufacturing mode to ship collaborative manufacturing in response to the problems of unbalanced resource allocation and low resource utilization in the shipbuilding industry, first analyzes and identifies the blocking elements affecting the advancement of the...
Proceedings Article
Design of step counting system of multi-function
Biqing Li, Zhao Li, Jinfeng Qin
This design is mainly based on single chip as a step counting system control core, the overall system contains two modules: the transmitter end and the receiver. The transmitter comprised of a regulating circuit and a wireless communication module, the receiver can be divided into four small modules,...
Proceedings Article
An Improved Adaptive Federal Kalman Filter Algorithm For Integrated Navigation
Ying Zhai, Xisheng Li, Yibo Feng, Xiaojuan Zhang
Integrated navigation system has become an important navigation system. On the basis of previous research about the federal Kalman filter, this paper mainly studied the key technologies of low-cost SINS/GPS/Magnetic compass integrated navigation system, an adaptive federal filter method of vector-form...
Series: Advances in Engineering Research
Proceedings Article
The Theory of Practice and Prospect of the Low Carbon City Planning
Jun Ma, Shengxiao Li, Pengcheng Wang
This paper analyzes the relationship of low carbon city and climate change on the background of global warming.Low carbon city construction is the important measures to mitigate climate change crisis.And low carbon urban planning is a key technology of low-carbon urban construction.Research from three...