Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)

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129 articles

Research on the cross-border shopping behavior of consumers based on TAM model and perceived risk

Huili Ye
With the popularization of the Internet, shopping online has gradually become a new channel of shopping. Compared with the traditional shopping method, shopping online has the advantage of being free of time and space limitation, low price, complete and rich commodity information, so the online retail...

Information Security and Future Trend Analysis Based on Computer Network Environment

Haoyuan Jin
Based on the personal information security, this paper introduces some major security risks, precautionary measures and coping methods in computer networks, as well as the forecast of the future trend of computer network security. At the end, it also introduces the original intention of writing this...

English Translation Strategies of Tourism Texts Under Skopos Theory

Bingqian Zhou
The rapid development of China's economy and the construction of "the Belt and Road Initiative", have greatly promoted the development of Chinese tourism. Now, China has gradually become an important destination for foreign tourists. The construction of Xiongan New Area and the integration of Beijing,...

In-depth Analysis of the Function of College Students' Educational and Aid Work under the Vision of "Precision Poverty Alleviation"

Yuming Zhang
In the new period, it is necessary to pay more attention to physical and mental health of university students and combine the financial support with the spirit support, continuously excavate the fund system's educational function, to explore the path of supporting the system and provide a full support...

Construction of Training Mode of Horse Racing International Talents in China's Colleges and Universities

Zhuo Sun, Shuang Zhang
Mainly through literature method, expert interview method and other research methods, this paper analyzes the channel of horse racing talents sources and the existing problems of international talents training of horse racing in colleges and universities, and finally concludes the practice path of constructing...

Some Thinking about Cultivating Innovation Ability of Students in Process Equipment and Control Engineering

Yongbin Lai, Xiu Chen, Zhang Xin, Guang Wu, Xuebin Li, Yijun Zhou, Long Wang
Training and improving innovation ability of university students is the need of the times and social development. It is the need of higher education development and College Students' development. The innovation ability of university Students determines the innovation ability and competitiveness of the...

Study on the Correlation Between Passenger Flow Characteristics of Metro Transit and Land Use---Taking Daxing District of Beijing as an Example

Daoyong Li, Jingyi Peng
The inharmony between the development of new towns and the construction of metro transit has caused the increasingly serious tidal commuter dilemma in megacities. This paper, by means of multivariate data and field investigation, analyzes the correlation between the land use along Daxing District in...

Exploration of English Teaching in Higher Vocational Colleges from the Perspective of Culture

Qing Li
In order to really reflect the current situation of English teaching in higher vocational colleges, and to clarify, analyze, and solve the problems of higher vocational English culture teaching, we select three vocational colleges for empirical research, to make an in-depth analysis of the existing problems...

Practice and Innovation in 'Science of Tourist Guide' Curriculum Reform-Summarizing classroom teaching reform experience and implementing spirit of the 19th National Congress of the Communist Party of China from practice

Xiao Zhao
Two major judgments were made clear in the 19th National Congress of the Communist Party of China 'socialism with Chinese characteristics enters into the new era' and 'main contradiction change of society in China'. Social main contradictions in China has been converted into 'the contradiction between...

Study on the Influential Factors of the Development of Outbound Travel Market Based on "The Belt and Road Initiatives"

Huize Chen
"The Belt and Road Initiatives" strategic background and significance of the research are explained. The present situation of the outbound tourism in Fujian province is investigated and analyzed. Through the analysis of the development characteristics, development stages and advantages of outbound tourism...

Application of VISSIM software in traffic engineering course reform of road and bridge major

Bojun Yang
Traffic engineering course is a compulsory course of road and bridge major. It is related to road and bridge major. In the paper, the method of applying VISSIM software in traffic engineering classroom teaching is described. Students' theoretical knowledge learning ability and practice ability are improved...

Exploit Ecological and Humanistic Advantages of Shilou County and Expand the Way to Achieve Prosperity for Whole Domain Tourism

Qunfang Zhu
There are "yellow, red, green, cyan" characteristic tourism resources in Shilou County, namely loess amorous feelings, red culture, green ecology, the bronze culture, but they dose not bring invaluable assets. The reason is not only lack of talents and funds, limited transport infrastructure, but also...

A study on relationship between sports tourism motivation and tourists' re-visiting intention: Based on Logistic model

Zixuan Huang, Yidan Kong, Chunlin Zhou
The rapid development of sports tourism enriched the new pattern of domestic tourism, and met the increasing diverse needs of modern tourists. It is important to understand the tourism motivations that affect the revisit intention of sports tourists to consolidate the original tourist market and improve...

A Study on the Strategy of Developing New Agricultural Management Business Entity in North-west Poverty-stricken Area

Quanlu Lin Lin, Jianxiong Zhu
Agriculture is the first industry in China, the development of agriculture plays an important role in economic and social development. New agricultural management business entity is rooted in agriculture. As an important support for precision poverty alleviation, it is of great significance to build...

The Way to Construct the Intelligent Library

Nie Ying
With the rapid development of the information age, the concept of intelligent city and intelligent campus is becoming popular. Based on the construction of RFID intelligent library, this paper discuss the reform scheme of Nanyang College Library. The project is mainly to apply the new knowledge of the...

Research on Harms and Governance of Internet Rumors

Xijuan Liu, Pu Li, Mingjie Zhou, Chengcheng Li
Internet rumors can cause huge social harm and negative effects, not only seriously interfere with people's work and life, but also seriously damage the authority image of the government and the credibility of the government. Therefore, the management of the Internet rumors is urgent. First of all, we...

Research on the Reform of Education under the Background of Big Data

Jiang Pan
With the innovation of Internet technology, big data begins to spread to various industries and fields, affects people's knowledge system and way of life. In the era of big data, how to stimulate and use the undiscovered value of data and achieve innovation in education, economics, transportation, medical...

Analysis of the Consumption of Electric Consumers in China 'S Color TV--Taking the Sales of TV Electrical Manufacturers in 2015 as an Example

Feng Li, Li Zhou, Lei Chen, Gengsi Lv
With the development of high-tech, the popularization of the Internet has brought great opportunities andy, the development of home appliance industry has formed a relatively stable model and scale. But by the Internet technology and other high-tech impact, which had to seek business model changes and...

Study on the Factors Affecting the Psychological Fatigue of the Dispatching Workers

Rouling He
The core work of railway and rail transportation is the dispatching work. Long-time repetitive dispatching work is very easy to cause fatigue, burnout and other psychological state of the employees. This paper focuses on the psychological fatigue caused by dispatching work, using the professional fatigue...

Analysis on the Current Situation and Countermeasures of Traffic Integration Development in Beijing, Tianjin and Hebei

Xiaoqi Zhang, Chuansheng Wang, Cuiyou Yao
The coordinated development of Beijing, Tianjin and Hebei has risen to a major national strategy. Traffic integration, as a pioneering area for coordinated development, plays an important role in promoting urbanization, industrial restructuring and regional coordinated development. Therefore, this paper...

Study on the Supervision System of Commercial Insurance in China

Dan Cui
The supervision of commercial insurance is an important part of financial supervision. For a long time, there are many studies on the banking and securities regulatory system in China, and the research system is more perfect. However, there is little research on the issues related to the regulation of...

Relationship between Employee Personality and Job Performance: Based on the mediating effect of organizational trust and work values

Huili Ye
Human resource is the most basic and most important resource among the various resources of enterprise, and it is also one of core competitiveness in the enterprise. With the continuous development of economy and technology, the human resource management of enterprise has become an important subject....

Effect of Calligraphy Learning on Moral Education of College Students

Jianbo Ye
In order to verify the inherent consistency between the calligraphy art education and the college students' moral education, the principle of the mutual agreement between calligraphy education and moral education is explained. The theoretical model of calligraphy and moral education is set up to reveal...

Reform Thinking of Photography Course Teaching in the New Media Era

Wenke Qin
The new media era has a far-reaching impact on the photography field, which will inevitably impact on photography technology, industry and teaching. This paper combines the practice of photography teaching in colleges and universities, and puts forward thinking for the teaching reform of photography...

Research on the Construction of Socialist Core Values of College Students in the New Era under the Background of WeChat

Minghui Wang
As a typical representative of WeChat since the media age, in the introduction of several years has been widely used for young people, into the people's life, for the contemporary college students, many new features WeChat use to strengthen the peer group influence, to a certain extent affected the core...

Research on Innovation Education Evaluation for Vocational College Based on Improved BP Neural Network

Hui Zhang
Along with the smooth advancement of a new round basic education reform, the profound changes have occurred in vocational college education ideology and teaching modes, which demands the reformation of innovation course education evaluation system to guarantee the acceleration of the reform. The paper...

Constructing Emergency Logistics Technology System Based on System Requirement Engineering

Dong Xu, Chuan Wang, Lei Zhang
The construction of emergency logistics technology system answers the question of where the emergency logistics technology system comes from. Based on the principles of system engineering and system requirements engineering, this paper compares existing achievements in constructing emergency logistics...

Industrial parks as an effective instrument of regional investment policy

Plakhin Andrey, Ogorodnikova Ekaterina, Sidorenko Mikhail
The article presents the results of an empirical study comparing different tools to increase regional investment attractiveness. As the main indicators of the valuation, the amount of attracted investments and the number of newly created jobs are used. As a basis for the analysis, more than 200 infrastructure...

Improving the investment environment in the region by tools of competency-based HR management

Kokovikhin Alexandr
The aim of this paper – to present tools of competency-based HR management, using in regional HR policy for improving the investment environment. Theoretical basis of regional HR policy, presented in this paper are institutional theory (institutional barriers and institutional filters conception) and...

A Study on the Application of Euphemism From the Perspective of Politeness Principle

Hui He
Euphemism, also called embellishing language, is a common phenomenon in language, society and culture. It is used as a mirror, reflecting moral concept, values, and aesthetic conceptions in a sense. Euphemism plays an important role in our daily life. It is used as lube in interpersonal communication...

Research on the Training Mode of Automotive Applied Talents

Hongwang Zhao, Guofu Wang, Yuanhua Chen
From the aspects of the practical teaching conditions and the curriculum system, the reform of the training mode of automobile applied talents is discussed. This paper constructs a specialized course system for automobile industry oriented automobile market, strengthening the practice teaching link by...

Research and Exploration on the Teaching Innovation of the Advanced Manufacturing Technology Course

Fujian Yang, Hongwang Zhao
In the face of the rapid development of advanced manufacturing technology, new knowledge and a wide range of contents. We need combined with the applied undergraduate education, pay more attention to the training of "applied" high-quality talents. Through the analysis of the training goal of this major...

The Study of Future Mars Immigration Policy Based on Analytic Hierarchy Process

Changkun Shao
In this paper, we study the future society on Mars and build a model on three key factors which include equality, education and income to evaluate the society system and find an ideal point in the system. We study the evaluation criteria of social development. In order to obtain accurate data, we search...

Reflections on the Teaching Reform of Basic Subjects in College of Ethnic Areas Based on the Flipped Classroom

Yahong Li, Aimin Song
In recent years, the implementation of "Flipped Classroom" has become an active exploration and effective attempt in the reform of college education in China. Since the gradual promotion of the "Flipped Classroom" teaching model in higher education institutions in China, some ethnic colleges have begun...

Influence of Perceived Organizational Support on Employees' Affective Commitment in Railway Enterprises: From the Mediating Role of Overconfidence

Hongxia Tong, Shunhong Wang
The rapid development of high speed railways urgently needs talents, and the affective commitment of railway employees has an important impact on the development of the enterprises. Based on the survey data of 462 railway employees in China, regression analysis was used to examine the influence of the...

Research on the Risk Control of Peer-to-Peer Lending Platform based on IDEF0 Method

Jianxin Bi, Jianying Tian
In recent years, the rapid growth of P2P lending platform, while the risks have become increasingly apparent. Because of its speed of development with the appropriate regulatory presents a reverse trend, leading to increasing problems platform. Because of the multi-level and diversified characteristics...

T-C Education Reform of Marketing Based on Six Teaching Points

Xin Zhao, Qiyong He, Jia Zuo
"Six teaching points" is put forward in the implementation of TOPCARES-CDIO teaching reform by Chengdu Neusoft University, which is to optimize teaching process and improve teaching quality. Based on the advanced concept of "six teaching points ", this paper carries out a T-C teaching reform on marketing,...

The Revelation from Sun Shaoping's Career Development Course in Novel Ordinary World for Contemporary College Students

Kai Zhao
This article lists career development course of youth Sun Shaoping who is the protagonist of novel Ordinary World. We discussed effects of reform and opening up policy, family life, and personal value on his career, and pointed out that contemporary college students should strengthen their mind, overcome...

The impact of residential opening on road access

Shuainan Mao
This paper uses the travel time and the maximum traffic flow to establish the capacity model to study the impact of the residential openness on the capacity of the surrounding roads, and select three districts in Florida for verification. The results show that the road opening to alleviate traffic congestion...

The Comparison of the Imperial Palace of China and Buckingham Palace of the United Kingdom

Chuandai Qiao
Both the Imperial Palace in Beijing and Buckingham Palace in Britain are masterpieces of architecture and the typical representatives of Chinese and Western Royal architecture. By making a comparison between Chinese Imperial Palace and British Buckingham Palace, we can better explore the cultural differences...

On the Philosophical Perspective of Mao Zedong's International Strategic Theory

Han Yin
From 1946 to 1970s, the theory of Mao Zedong's international strategy has gone through three stages of development that is the thinking of "the middle zone" – the thinking of two middle zones" –"three world theory. In these ideas, Mao Zedong has profound philosophical principles for the deconstruction...

Characteristics of Financial Accounting Transformation to Management Accounting in Big Data Environment

Fanyu Meng
China has fully entered the era of big data. Under the background of the development of this era, the financial accounting of enterprises is gradually changing towards the direction of management accounting. First of all, the characteristics of big data are analyzed in detail. Based on that, the implementation...

A Study on the Puns in English Advertisement from the Perspective of Relevance Theory

Yujie Chang
As a vital product of the contemporary society, advertisement has drawn much attention. The advertisers pay much attention to language strategies for the sake of leaving impression on the audience within limited time and space. Among a lot of different linguistic rhetorical devices, pun is seen as the...

Logistics Service Suppliers Evaluation Based on Fuzzy Soft Set

Dandan Zhang, Jie Xu
This paper analyzes the content and scope of logistics service demand of company A, builds the evaluation indicator system of logistics service suppliers of company A, uses the fuzzy soft set to quantify and analyze the evaluation index of logistics service suppliers of company A, Established a Multi-departmental...

A Case Study of Vanke Equity Dispute Based on Ownership Structure

Yongming Pan, Weipeng Qi
Equity structure is an important part and the foundation of corporate governance, and the adjustment of equity structure is vital to govern the corporate. The dispersed equity structure is always considered to establish the balanced corporate governance mode, but it also can make the corporate caught...

The Ability to Provide Clean Water

Haoyuan Jin
The issue of water resources has always been a matter that people pay close attention to. The ability of a country or region to provide clean water represents the state of its water resources. This paper mainly solves the problem of measuring the ability of a region to provide clean water. Using the...

A study on the Foreignization of Literary Translation in Cultural Context

Bingqian Zhou
In the context of the accelerating process of globalization, cultural exchanges are increasingly frequent. As a result, as an important cross-cultural literary carrier, literary translation plays an increasingly prominent position in cultural exchanges. Moreover, under the influence of cultural context,...

Discussing Factors of Payment, Healthcare System Policies and Available Resources Relate to the Low Job Satisfaction of Nurses in China

Qiangwei Bai, Jingjing Wang, Qingqing Xie
The exploring of the Low Job Satisfaction of nurses in China and its related factors, include Payment, Healthcare System Policies and Available Resources. It is apparent that these three factors are cross correlation to each other, and together give a strong negative impact on the job satisfaction of...

A Discussion on the Relationship Between Fine Art Psychology and Fine Art Education From the Perspective of Modern Fine Art Education

Yue Huang
Fine art education plays a role in promoting people's art quality and spiritual culture, while fine art psychology is a unique method born in the practice of art education. Therefore, fine art psychology is of great significance for improving fine art education and the two complement each other, which...

The Influence of Authority Leadership on Employee Innovation Behavior: A Mediator Model of Double Adjustment

Zheyuan Zhang, Lu Ma
Based on the viewpoints of social cognition and social exchange and cognitive theory, this paper studies the influence of authoritarian leadership on employee innovation behavior based on the practice of enterprise management, and establishes an intermediary model with two-stage adjustment, that is,...