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In order to address the problems of low returns on residents’ savings, few investment channels and uneven distribution of financial resources, this paper constructs a Probit model to discuss the impact of digital financial inclusion on residents’ investment decisions; and a Tobit model to discuss the...

Impulsive buying behaviour has been a key part of consumer pattern analysis, recently with the development of online purchases, this behaviour has been exacerbated given the impulse nature of online purchases. This paper aims to combine impulsive buying behaviour with the “framing effect” in psychology,...

The exploration of athletes’ entrepreneurial path is of great significance in alleviating employment pressure, solving the problem of athletes’ employment and promoting the development of sports. Entrepreneurial resources as a key factor in the choice of entrepreneurship path, few studied the entrepreneurial...

In a new pattern of development in which domestic and international double cycles reinforce each other, tourism has become a new growth point under the new normal. With the implementation of the rural revitalization policy, the income level of rural residents will increase. Daily life will also change...

This research aims to analyze the internal and external scope of Hajj Sulam Chicken Porridge, enabling the determination of steps to be taken for sustainability strategies regarding Hajj Sulam Chicken Porridge. The study yields four alternative strategies based on the use of SWOT matrix analysis. First,...

Regarding the background of special planning of urban and rural sports facilities, it is found that the number and quality of public sports facilities in Lingchuan county need to be improved after analyzing the relevant status,where has insufficient main sports park and the national fitness center. There...

The beauty market in China has a broad prospect with a growing market share. Among new brands rooted in China, Florasis witnessed a rapid increase in sales relying on the Chinese traditional culture. Therefore, it is of great importance to look into the ways Florasis has made this success through marketing...

The development of McDonald’s in the Chinese market is getting better and better, which is inseparable from McDonald’s marketing strategy in the Chinese market. The purpose of this article is to explore the factors of how McDonald’s has achieved its current achievements in decades. The author will further...

Affected by Covid-19, traditional offline cultural industry has been impacted, while online consumption and “Internet + cultural industry” is bucking the trend. “Internet+” is not only a new form of economic development, but also a new format of cultural industry. The development of Yungang cultural...

It is very essential for an enterprise to have a good marketing strategy and properly apply the new mode, especially for emerging enterprises such as Luckin coffee. Luckin was pushed to the forefront of the storm because of financial fraud two years ago, but now it has become a model of the rapid development...

The paper summarizes the characteristics and connotation of the craftsmanship spirit, explore the factors influencing the cultivation and promotion of craftsmanship spirit in Higher vocational colleges ofChina. This paper will take craftsmanship spirit as the research object, take the cultivation of...

Mergers and acquisitions play an important role in business valuation, which will lead to the difference of business value selection. Therefore, this paper narrows the scope of business valuation to three specific methodological fields and conducts a literature review analysis of asset-based, income/earnings-based,...

LI-NING is a Chinese local sports brand obtaining increasing popularity in the past decade. However, the customers have also been critiqued due to its outdated product design and insufficiency of core technology, impeding further expansion in domestic and international markets. In this context, this...

The article mainly evaluates Hopin company’s investment and company prospects by using POCD (people, opportunity, context, deal). By analyzing Hopin’s strengths in terms of people, opportunities, and content, combined with founders and employees who have undergone higher education, the company’s improvement...

This study aims to analyze the influence of discount and cashback promotion strategies on e-wallet customer loyalty in South Sulawesi. The research method used is quantitative, with a Structural Equation Modeling (SEM) approach, which allows for the analysis of both direct and indirect relationships...

Since the 1980s, the pace of economic globalization has been increasing faster, leaving a competitive market. In this situation, an enterprise must constantly improve its overall efficiency and performance if it wants to take up the market. To create more value, companies struggle to find the best way...

The publications in international journals are widely perceived to be the crucial indicator in global ranking tables. To increase China’s competitiveness in the global knowledge economy, the tenure track system is introduced in Chinese elite universities, aiming to realize the transition from key universities...

Numerous studies have shown that language transfer is central to second language acquisition, and syntactic transfer is an important part of language transfer. At present, the research on syntactic transfer mainly focuses on theoretical errors or marked language analysis. However, it is not practical,...

Today, with the rapid development of Internet information technology, the platform economy (PE)model covers most areas of people’s economic life, and has caused subversion and innovation to the business model and pattern of the traditional financial industry. PE plays a significant role in the development...

The whole paper is divided into three parts. First of all, the history of media’s promotion to economy starts from three angles of paper media, media and new media, and the promotion effect of media to economy is derived from remote areas, starting from history and theory. Secondly, the specific performance...

Based on the connotations and characteristics of the scientific and technological resources in colleges and universities, this paper proposes that there are a large number of problems in the colleges and universities in the Guangdong-Hong Kong-Macao Greater Bay Area, such as the lack of the government-industry-university-research...

This paper is aimed at discussing the anchor effect in a promotional scenario. In this paper, the research statistically analyzes the consumers’ choices of different promotion forms under different degrees of promotion and the impact of consumers’ choices on their cognition of the price through the method...

Rural revitalization is a necessary link to realize the goal of national rejuvenation and people’s happiness in China, and the key to promoting rural economic development. It is worth discussing how to seek the maximum optimization and upgrading of industries in the right opportunity to stimulate the...

This report collects data through questionnaires and interviews based on literature, analyzes the real situation and the reasons behind the current gender problems on the high board of Chinese companies, and put forward better management suggestions for enterprises. The findings revealed that people's...

The authors summarize the experience in training translators/interpreters to participate in the popularization and promotion of regional tourism product abroad. It is substantiated that interdisciplinary collective project implemented in the framework of practice for obtaining professional skills and...

In present paper the problem of attitude of business consciousness of the International and Russian business communities in the field of the public non-financial reporting are studied. The foreign business community follows the basic principles and goals of the sustainable development, publishing a non-financial...

With the development of the Internet in China, the milk tea industry is thriving, and diversified marketing methods have been adopted and obtained good results. Under the influencer economy, the new media such as Weibo and Tiktok have been rising. This paper is concerned about the marketing strategy...

This paper mainly focuses on the differences in consumption behaviors between men and women, and the method of ethnography will be used to conduct field notes in the work. After the experimental steps of observation and interview, the differences are mainly reflected in the individual’s original thinking...

This study aims to evaluate the business feasibility of Silina Co. as an environmentally friendly organic fertilizer business using the social cost-benefit analysis approach with a sharia perspective. The research method used is descriptive qualitative research using the Social cost-benefit analysis...

As the China's retail industry opening to the outside world and the foreign large chain supermarket pouring in, making the fierce competition even more severe. Some big supermarket chains has been lost in the plight of survival. Therefore, in order to promote the fast and healthy development, improving...

In recent years, as the audiobook industry continues to innovate, more people have become willing to pay for quality audiobooks. The explosion in market demand has provided a wide scope for the production and broadcast of audiobooks. However, along with the huge business opportunities, audiobooks have...

With the acceleration of the process of multi-network integration, education and teachers' ways of teaching methods will undergo major changes. Articles from the teacher's performance evaluation, in-service training and work rights and other aspects of the current main problems of teachers' professional...

The position and perspective of viewing problems may determine the extent to which you view the world. The great thinker Plato's famous "simile of the cave" theory just sets out the ideological gully and lead between the stubborn prisoners and the escape of the rope to pursue the light and the truth...

Combined with the present status of development of TCM and the idea of “Healthy China”, this paper analyzes the main problems existing in the communication of TCM culture and the corresponding countermeasures.The countermeasures include the TCM education popularization strategy, the effective promotion...

This study aims to determine: 1) sustainable marketing strategies to increase the market share of PT. Semen Tonasa amidst increasingly tight cement industry competition; 2) the most effective sustainable marketing strategy to increase the market share of PT. Semen Tonasa in the South Sulawesi and Eastern...

With the promotion of examination-based education in China, Chinese adolescents are studying hard and facing the pressure of comparison and competition with others. The number of places for continuing education and work provided by China is far lower than the demand, leading adolescents to bear the pressure...

Based on sample studies for students in Shenyang Institute of physical education, analysis shows the current outdoor sports in the universities in our country is still at an early stage of development. People interest a lot in outdoor sports, but due to professional sports team leaders are short. And...

Basketball is very popular among students in schools, it is beneficial to the growth of the students’ body, and enhance physical fitness, health promotion. Basketball culture has become a special cultural phenomenon in college. It takes students as the main body, universities as time and space, reflects...

In recent years, young Chinese consumers have a surge of interest in domestic brands and products that integrate Chinese traditional style and culture. On the surface, it is a consumption choice, but behind the consumption behavior is also a specific expression of cultural confidence. The spread of “Guochao”...

Body-building qigong contains rich philosophy and profound cultural heritage, is conducive to the promotion of Chinese traditional culture in college students, the teaching content and teaching method of fitness qigong course is the key to improve the teaching effect.

In recent years, China's local governments take to support the development of family farms as the important work of the local agricultural modernization. They published a number of financial policy to support agricultural development. Built agricultural industry fund is the one of those. Compared with...

Software product innovation is increasingly emphasizing the importance of users’ participation. But most of the literature regards users as followers of software suppliers. It is rarely discussed in the context of users having the ability to provide and promote information products and services. The...

Since the 21st century, the rapid development and promotion of the Internet has caused data to show a geometric growth, which has ushered in the era of big data in my country. Because big data has the characteristics of large scale, fast growth, and sparseness, this also brings great difficulties to...

In recent years, Internet thinking is like a Renaissance of contemporary Chinese financial industry. It is profoundly changing the pattern and development of traditional financial industry. In the traditional industry, the formation and dissemination of a brand sometimes need dozens or even hundreds...

The sudden outbreak of the new crown epidemic has caused the cultural and tourism industry in Heyuan to face various difficulties, including large economic losses of cultural and tourism enterprises, great pressure on enterprises to survive, and a long recovery period for the development of the industry....

The manner, in which prices are presented to consumers, as well as their categories, has a great impact on consumers’ behaviour. The main reason behind this phenomenon is that consumers tend to take ‘shortcuts’ when choosing between competing alternatives, be it products or services. As much as price...

People’s consumption concept is usually related to their birth environment. In the past 40 years, China has experienced rapid economic development and tremendous changes in society, which has also triggered a huge change in people’s thinking. Therefore, Chinese people born in different ages have huge...

The enterprise’s open knowledge creation is characterized by knowledge-share promotion and system’s value maximization. The Organization which is suitable for enterprises developing the open knowledge creation should possess characteristics like knowledge-share strategy, transverse oblate network organizations...

The study investigates the influence of the green marketing mix (product, price, place, promotion) on Generation Z’s purchase intention, with green brand image as a mediating variable. Using a sample of 200 respondents and structural equation modeling (SEM) for data analysis, the results reveal that...

Large-scale social restrictions (PSBB) or commonly known as lockdown were imposed in Indonesia in 2020 in response to the COVID-19 which has become a global pandemic, including Indonesia. One of the biggest impacts during lockdown is the closing of public facilities such as malls, supermarkets, and restaurants....