Search all articles
211 articles
Proceedings Article
NBA Social Media Marketing Strategy: From Globe to China
Zanchao Wang
Over the past decade, the emergence of social media has changed the speed and scope of communication and interaction between individuals and organizations across the globe [9]. The significant growth of social media has also spurred changes in the market. Businesses are paying more and more attention...
Series: Advances in Engineering Research
Proceedings Article
Experimental Investigation of the Vibration and Noise and Structural Optimization of Motor
Yu-Hua Zhong, Guo-Hui Sun
Vibration and noise always occur simultaneously. Vibration is the source of noise. All noises are the transmission of the vibration energy of vibrating body on medium, whether solid or fluid. The noises may through many mediums to our ears and the noises may be very complicated, which are comprised by...
Proceedings Article
Code Mixing on News Accounts Catch Me Up! on Twitter in News Text Learning
Shella Gita Cahyani, Agus Budi Wahyudi, Markhamah, Atiqa Sabardila
Code mixing occurs in speech events because two or more languages are used simultaneously. This study aims to describe the form of code mixing in the news account Catch Me Up! on Twitter @catchmeupid and to explore the relevance of the news account as a learning media for news texts. The research method...
Proceedings Article
Eco-Friendly Plant Automatic Irrigation System
Shaik Shabir, B. Vishnu Priya, Mounika Godugu, Irfan Shaik, Abdulla Shaik, Johny basha Shaik, shareef Shaik
Water control soil moisture AFM (Arduino): There are agricultural watering systems on an automatic microcontroller or a simple system for monitoring the humidity that will switch a small electric pump on when there is dry; it can be turned ON and then OFF itself, if necessary, after measuring dry. Creates...
Series: Advances in Engineering Research
Proceedings Article
Effects of postcure temperature on mechanical properties of resin mineral composite for precision machine tool
Yi Zhang, Jianhua Zhang, Jicai Yin, Wenqiang Wang, Gang Li
Resin mineral composite has drawn much attention in the field of elementary machine components due to its excellent damping property. The effects of postcure temperature on mechanical properties of resin mineral composite were investigated in this paper. Research results showed that the glass-transition...
Proceedings Article
Study on Tourism Landscape Planning of Rural Leisure Agriculture
Zhuyu Wang
With the acceleration of urbanization process and the improvement of social and economic development, leisure agriculture attracts more and more urban consumers. At the same time, the development of leisure agriculture and rural tourism has promoted me national agricultural development strategy, strategic...
Proceedings Article
The Implementation of Fractional Pixel ME in H.264 Video Encoder
Zuo Shikai, Wang Mingjiang, Wu Zejun, Xiao Liyi
This paper first introduce the H.264 video codec standard briefly, then analyze the inter-frame motion estimation in H.264. After that we propose an optimaized algorithm and the corresponding architecture. A pipeline-architecture was proposed with scaled searching algorithm based on the analysis to the...
Series: Advances in Engineering Research
Proceedings Article
In vivo Evaluation of Microemulsion-Based Transdermal Gel of Coumarins from Cortex Daphnes
Jinli Deng, Xia Feng, Li Ma, Feng Han, Xingcui Qu, Yafei Wang
Objetive The aim of the present study was to investigate the pharmacokinetics of coumarins from cortex daphnes (CCD) in a microemulsion (ME) gel transdermal delivery system with a newly developed HPLC method. Methods The pharmacokinetics of the microemulsion containing CCD was studied in rabbits with...
Proceedings Article
Research on the NBA Business Strategies
Boyang Lyu
The NBA is the National Basketball League of the United States. The four major professional sports organizations in the United States baseball league, football league, ice hockey league and basketball league. The NBA is the third richest among them, with an annual revenue of more than $4 billion. Although...
Proceedings Article
Model Prediction of Factors Influencing NBA Players’ Salaries Based on Multiple Linear Regression
Yang Zhao
With the commercialization of sports, the main concern of the various leagues is how much to pay a player, especially a star player or superstar. This paper uses the NBA league as an example to investigate the main factors affecting players’ salary levels. 14 indicators such as height, weight and Win...
Proceedings Article
Comparing Intuitionistic Fuzzy Set Theory Method and Canny Algorithm for Edge Detection to Tongue Diagnosis in Traditional Chinese Medicine
Yensheng Chen, Yuhming Chang, Jiunncherng Lin
The tongue diagnosis is an important diagnostic method in Traditional Chinese Medicine (TCM). Human tongue is one of the im¬portant organs which contain the information of health status. Image segmentation has always been a fundamental problem and complex task in the field of image processing and computer...
Proceedings Article
Intensity of Instagram Use and Body Dissatisfaction: The Role of Appearance Comparison as a Mediator
Melanie Yapri, Fransisca Iriani R Dewi
This study aims to examine the role of appearance comparison as a mediator in the relationship between the intensity of Instagram use and body dissatisfaction. This study used a male sample (n = 167), with an age range of 19-28 years (M = 21.24, SD = 1.880) and individuals who have accounts and are active...
Proceedings Article
The Development of Flipbook Based Learning Media on Indonesian Soup and Soto Materials at BOPKRI 2 Yogyakarta
I. D. W. Ningrum, I. Chayati, B. Lastariwati, F. Rahmawati
This research aims to: 1) develop flipbook-based Indonesian soup and soto learning me-dia. 2) determine the feasibility of developing flipbook-based Indonesian soup and soto learning media. It was Research and Development (R & D) method with a 4D model, i.e. define, design, develop and disseminate...
Proceedings Article
Feature Selection for Single Nucleotide Polymorphisms using Parallal Genetic Algorithm
Ming Zheng, Mugui Zhuo
The application of statistical machine learning methods to study the association between large scale single nucleotide polymorphism (SNP) and complex diseases is facing the "Curse of dimensionality". The first task is to reduce the large scale SNP to smaller sets. For this reason, a multiple genetic...
Proceedings Article
Influencing Factors of Self-presentation in WeChat Moments on Youth’s Anxiety
A Grounded Research from the Perspective of Social Comparison
Yuwei Ding
The influencing process and mechanism of self-presentation on social platforms on anxiety are still unknown. In this study, based on the social comparison theory and grounded theory, 15 young people were interviewed, and the influencing factors of self-presentation in Wechat moments on young people’s...
Proceedings Article
Boy’s Love Novels in Comparison: From Narrative Point of Views to Coming Out Issues
Ali Mustofa, Dwi N. C. S. Kusumaningtyas, Diana B. Darma, Yogi B. Adimas, Dewi L. Pambudi, Rifki Akbar
This research probes into the realm of boys’ love (BL) literature, Call Me by Your Name by André Aciman; Red, White & Royal Blue by Casey McQuiston; Aristotle and Dante Discover the Secrets of the Universe by Benjamin Alire Sáenz; Boyfriend Material by Alexis Hall; and Simon vs. the Homo Sapiens...
Proceedings Article
Comments and Deliberation on "the Fit and Departure between NBA Culture and the Mainstream American Culture"
Xiaofeng Xu
In the 6th issue of Journal of Guangzhou Institute of Physical Education in 2013, Mr. Zhang Feng published the article " the Fit and Departure between NBA Culture and the Mainstream American Culture ", where there is a question, Mr. Zhang Feng said that: 1) NBA culture is far from politics; 2) "hippie"...
Proceedings Article
On the Interactive Influence of College Students' Network Behaviors and Actual Personality
Bo Wei, Feng Tian, Dongfu Ji
To a very large extent, college students' network behaviors, which are a kind of satisfaction of their actual psychological needs, form an interactive influence with actual personality. The failure to reach consistency between the "virtual me" on the Internet and the "actual me" in reality will probably...
Proceedings Article
Review of the Saint in Medieval Europe - Take Francis as an Example
Zhenze Cai
Medieval Europe is a period full of mysteries. Many elements in Europe changed during that specific period, like the cities, the farms, the different rules in the government, and the limitations of kings as Christians, etc. What attracts me most is the saints in the Medieval Europe, they were the people...
Proceedings Article
The Impact of NBA Player Salary Structure on League Competitiveness: An Analysis Based on Salary Caps and Team Competitiveness
Ziyu Cheng
This study examines the impact of NBA player salary structure on league competitiveness, focusing on the interplay of salary caps, salary cap exceptions, and team strategies. Through literature review and analysis of the cases of Los Angeles Lakers, Golden State Warriors, and Oklahoma City Thunder, it...
Proceedings Article
Humanizing Human Reflected in Metaphors Used by W. H. Auden in His Poems
Aulia Ainun Arsah, Titis Setyabudi
This study aims to find out the types of metaphor found on selected poems by W. H. Auden; Funeral Blues, O what is That Sound, dan O Tell Me the Truth About Love by using Lakoff and Johnson theory and to find out the meaning of each metaphor. This research used qualitative research. The data were analyzed...
Proceedings Article
Why Are the NBA’s Richest and Most Valuable Team, The New York Knicks, Playing so Poorly? How Does the Team’s Management Strategy Affect Its Record?
Taimei Wang
This paper will focus on the New York Knicks—an NBA team located in New York City, New York, that plays in the Atlantic Division of the Eastern Conference. As the richest team in the league, the Knicks have consistently finished at the bottom every year. This paper will specifically focus on analyzing...
Proceedings Article
A Study about the Problems in Produc-tion and Utilization of Instructional Me-dia of Student Teachers
Siriporn Srichantha
The purposes of this research were to in-vestigate the basic knowledge, experienc-es, status, problems and opinion in in-structional media of student teachers. The survey was made on a sample of 46 student teachers, used purposive sam-pling Data collecting were analyzed to show percentages, Frequency,...
Proceedings Article
Tracing Cultural Shifts in Individualism and Collectivism through Language, Urbanization, and Internet Use
Xing Huang, Wei Qi Elaine Perunovic
This study examines long-term cultural shifts in individualism and collectivism by analyzing English word frequencies in the Google Books Ngram corpus (1800–2022). Five pairs of individualism–collectivism words (I–we, me–us, get–give, self–obligation, choose–obey) were used to construct a composite individualism–collectivism...
Proceedings Article
An Analysis of the Artistic Features of the Paragraph Films in the Postmodern context
Wang Duoyan
The movie “My Hometown and Me” to be released in 2020 adopts a collective creation method to split and reorganize a movie in segments, forming a novel paragraph-style movie. Such a deconstruction method not only promotes the development of my country’s film industry system, but also promotes the evolution...
Proceedings Article
Analyzing NBA Players’ Future Data Performance with Multiple Regression Linear Models
Zhixuan Yu
In professional sports leagues, data not only reflect players’ performance but also have particular predictive significance. In today’s NBA league, data analysis and prediction are very popular and necessary, and every team invests a lot of energy and financial resources into data analysis every year...
Proceedings Article
A Study of Chinese Pastry Naming Patterns Based on Cognitive Semantics
Lun Xinyu, Zhang Xue
This paper makes quantitative statistics on the naming patterns of Peking and Guang-style pastries and analyzes the similarities and differences between the naming patterns of Peking and Guang-style pastries from the perspective of prototype and interaction in cognitive semantics. Based on the “Event-domain...
Series: Advances in Engineering Research
Proceedings Article
Ballast water treatment by sequential filtration and advanced oxidation process
Donghai Wu, Guanghua Lu, Ran Zhang
The ability of a 2-stage (filtration + UV/Ag-TiO2/O3) ballast water treatment process to control non-indigenous species introduction has been assessed. The removal efficiencies of turbidity and phytoplankton were monitored during the filtration pretreatment phase, and the degradation of phytoplankton...
Proceedings Article
SVM Classifier for Offline Handwritten and Printed Mathematical Expression Recognition
Manisha Bharambe, Kavita Kobragade, Poonam Ponde
The recognition of Mathematical Expressions (ME) constitutes a challenging problem in character recognition research. A very few studies of offline Mathematical expressions have been so far reported in the literature. This paper focuses on offline handwritten and printed mathematical logical expressions...
Proceedings Article
The Artistic Expression in Contemporary China
Wanshi Ma
Song Dong is one of the leading contemporary artists in China. His conceptual pieces invite us into his personal experience of culture and family along with the country's rapid development, while resonating with us through a connection to collective history. Born in the winter of 1966 in Beijing, Song...
Proceedings Article
The Favorite Vocabulary in Elementary School Student Writing of 750 words
Kisyani Laksono, Endah Budi Rahaju, Pratiwi Retnaningdyah, Agusniar Dian Savitri, Zulaikah Abdullah, Ahmad Bayu Prastyo
Writing is one manifestation of literacy competencies. The frequently used vocabulary in writing/reading is called favorite vocabulary. This research aims to produce (1) identification of favorite vocabulary of elementary-school students, (2) comparison of vocabulary between early grade elementary-school...
Proceedings Article
Trust Me in Team Work! Study of The Influence of Knowledge Sharing on Team Effectiveness with Virtual Team Trust as a Moderator
Kurrota A'yuni, Endang Parahyanti
This study examined the potential influence of knowledge sharing on team effectiveness with virtual team trust as a moderating variable. Over the last five years, the growth of the internet has been significant in Indonesia, and most people currently have access to and are regularly using this technology....
Proceedings Article
Do Math with me!Enjoy mathematics within family activities
Yael Sarfaty, Dorit Patkin, Ilana Levenberg
Abstract— Family quality time is an ideal atmosphere to nurture and develop mathematical concepts through regular daily activities. This Unbenounced to the public, everyday activities inherently include mathematics. The present treatise proposes activities involving mathematics within the confines of...
Proceedings Article
A Virtuous Company Makes Me Engage! The Mediation Role of Organizational Identification in the Workplace
Inggil Sholata Sya, Arum Etikariena Hidayat
This study shows the effect of perceived organizational virtuousness on work engagement. Based on social identity theory, the researchers hypothesize that organizational identification mediates the relationship between perceived organizational virtuousness and work engagement. This study analyzes data...
Proceedings Article
Social Media Mining Using Machine Learning Techniques as a Survey
Ashish A. Bhalerao, Bharat R. Naiknaware, Ramesh R. Manza, Vandana Bagal, Shobha K. Bawiskar
In today’s world an online existence and social media users utilize various social media platforms to express or comments their observations and opinions. The role of social media platforms are predicting Government Initiatives, Election results, product Analysis, business analysis, movie popularity,...
Proceedings Article
A Study of the Focus Expression Function of the Modal Adverb “yòu” in Modern Chinese
Shuang Dai, Chunhong Qi
The main point of view in the academia is that “yòu” is generally lightly read when expressing refutation and negative tone adverbs with a focus. This paper uses experimental phonetics to test 10 subjects “wǒ yòu méi huā nǐ de qián, guǎn nà me duō!”, “nǐ zěn me yòu lái le ?” The pitch frequency percentage...
Proceedings Article
Drive Sense: An Integrated System for Driver Safety
S. K. Salma, P. Padmini Rani, D. V. S. Madhuri, B. Rakesh, B. Gopala Krishna, B. Ankamma Rao
In this paper, we proposed a system which integrates advanced computer vision techniques for enhanced driver safety by emotion recognition and drowsiness recognition. The Global status report on road safety 2023 shows that the number of annual road traffic deaths has fallen slightly to 1.19 million globally....
Proceedings Article
Surface Ships under Complicated Electromagnetic Environment Electronic Warfare Training Mode Research
Xinjie Zhang, Jie Yue
Naval electronic warfare training mode of warship electronic warfare training towards scientific, standardized and institutionalized development plays a guiding role. Based on the analysis of warship electronic warfare training facing the problems, difficulties, and needs on the basis of, for the construction...
Proceedings Article
Visual Narratives of Ming Dynasty Courtesans: Aesthetic Appreciation and Cultural Practice in “Wu Ji Bai Me” Illustrations
Jinyu Lan
During the mid-Ming Dynasty and beyond, Flower Rankings literature gained prominence. This paper explores the work “Wu Ji Bai Mei “(The One Hundred Beauties of Suzhou) compiled by Zhou Zhibiao and published by Zhuhuazhai. It reveals how this publication brought together lifelike depictions of famous...
Proceedings Article
Analysis of Information Technology Maturity Level Based At the Department of Informatics Engineering on Po and Ai Domains Using Cobit 4.1
Agus Prayitno, Fransiskus Xaverius Manggau, Nilfred Patawaran
Technology for communication in business processes by companies or organizations, in the form of services, is increasingly felt the benefits that ultimately encourage the use of information technology, with a guarantee of good service management becoming a fundamental need. Nowadays the Informatics Engineering...
Proceedings Article
Analysis of NBA Business Strategy
Yanbo Jin
NBA is a huge sports league with a reasonable sum of business value. In order to run such a giant alliance, managers and components need to follow a complex managing system that will ultimately bring benefits to every part of the league. As a success, the business model of the NBA provides an example...
Proceedings Article
What Attracts Me to Stay? A Qualitative Study on the Destination City Choice of the College Graduates
Wenshi Li, Yan Xiang, Jinjin Chen
Retaining university students after their graduation is one of the goals pursued by many cities. Understanding the college graduates’ willing to stay is of great benefit to the task improvement. Drawing on in-depth interviews with 9 college graduates who stayed in Quanzhou city where their universities...
Proceedings Article
The Effect of Email Newsletter Services from Online Media! About the Interest in Reading Generation Z
Selo Aji, Ivana Angela, Putri Ayu Wulandari, Rayhan Fikri Ramadhandi, Kenzo Ahmad Naufal
This research aims to determine the effect of email newsletter services from online media Catch Me Up! what makes Gen Z’s interest in reading news increase or not. The method used in this study is a qualitative method, namely conducting a survey by distributing questionnaires, where the target is generation...
Proceedings Article
An Intelligent Energy-Saving Bathing System Based on WSNs
Linlin Wang, Kun Wang, Yan Li
To accelerate low-carbon economical de-velopment, an intelligent energy-saving bathing system for residential area based on sensor network is presented for the reason that sensor network has the ad-vantage of low-power transmission. It is provided by a number of experiments that this bathing system has...
Proceedings Article
Major Sports Event Organization Image Recognition
Bin Yang
In this paper, we discuss the relationship between the organization image and its reputation, the matters of our country sports organization image management system establishment and managerial strategy, with the bid and organization and management experience of NBA games, the Beijing Olympic Games,...
Proceedings Article
Leadership Implementation in Muhammadiyah University: A Phenomenology Study at University of Muhammadiyah Malang
Mr Mursidi
This study aims to identify the leadership style and the strategy used by the leader in satisfying both internal and external stakeholders. Leadership variables function as a strategy to shift the role of the university from a market follower to a market leader. This is a phenomenology using qualitative...
Proceedings Article
Reflective Practice: An Effort to Increase Pre-Service Teacher’s Pedagogical Competence
Yemima Ananda Nugraheni, Atalya Agustin
One of IB curriculum’s characteristics is student-centered learning. The teacher’s role is to facilitate students to be actively involved in learning The purpose of this study is to describe a pre service teacher’s efforts to increase pedagogical competence in the implementation of the IB curriculum...
Series: Advances in Engineering Research
Proceedings Article
A Hybrid HDP-ME-LDA Model for Sentiment Analysis
Bo Yuan, Gang Wu
Sentiment Analysis is an important research area in data mining. Recently, various topic models for aspect detection and sentiment analysis have been proposed, many of which are based on Latent Dirichlet Allocation(LDA) unsupervised machine learning approach. LDA requires the number of topics in advance...
Proceedings Article
The Analysis of the Time Management and Learning Satisfaction of College Students
Yufeng Jia
Personal satisfaction evaluation of their living environment, not only will affect his Panadol, but also affect their immediate actions and the level of effort for the future. College students are the hope of the motherland future, affect the future direction of their college career is very profound....
Proceedings Article
Realization of Negative Politeness Strategy on Speech Act of Questions and Answers in the Learning Processes
Abdurahman Abdurahman, Ngusman Abdul Manaf
Research on the use of negative politeness strategies in speech acts has often been done, but the realization of strategies that speak with negative politeness in speech acts to ask and answer in the classroom learning process by teachers and students has not been fully explained. This article was written...