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22725 articles
Proceedings Article
The Influence of Industrial Role Positioning Strategy in Place Brand Internationalization on the Purchase Intention of Host Country Consumers from the Perspective of Moral Legitimacy
Zixiang Yu
The transnational place brands often have difficulty in gaining role identification from host country consumers due to trade barriers and regulatory differences. Based on a moral legitimacy perspective, this study proposes a research model of how internationalized place brands implement industrial role...
Proceedings Article
Robustness Exploration of the Twin-Delayed Deep Deterministic Policy Gradient Algorithm Under Noise Attack
Aofeng Xu
This research focuses on exploring the robustness of the reinforcement learning algorithm Twin Delayed Deep Deterministic Policy Gradients (TD3), especially in terms of its performance in the face of uncertainty, noise, and attacks. Reinforcement learning is a machine learning paradigm in which an agent...
Proceedings Article
Discrete Random Contention System with Variable Packet Length Based on Binary Tree Conflict Resolution Algorithm
Jing Nan, Hongwei Ding, Yingying Guo, Qianlin Liu
The paper researches the random contention system based on the binary tree conflict resolution algorithm to improve the throughput in-depth using the average cycle method, then gets the formulas of the systemic throughput and so on. The simulation results verify the correctness of the theory, meanwhile,...
Proceedings Article
Research on the Interactive Teaching of Wechat Public Account A Case Study of the Easy to Divide
Xiaoping Zhao
In order to better attract and interact with students in class, the author puts forward mobile interact teaching by WeChat public account. Taking the WeChat public account of "Easy to Divide" as an example, this paper proposes some measures in interactive teaching, such as how to select reasonable interactive...
Series: Advances in Engineering Research
Proceedings Article
Exploring How University Students Utilize the Help of Digital Payment: a Qualitative Study
Dina Yeni Martia, Afriyanti Hasanah, Ira Siti Sarah, Rola Nurul Fajria, Kenneth Pinandhito
The adoption of digital payments aims to minimize cash use transactions, provide convenience, acceleration, and efficiency in payment transactions. Polines-Pay is a technology-based electronic payment instrument implemented in Politeknik Negeri Semarang (Polines) as an innovative digital payment product....
Proceedings Article
A Study on the Influence of Celebrity Endorsement of Fast Food on Consumers’ Purchasing Behavior Based on Planned Behavior Theory
Xintong Fan, Siqi Wu, Qingyuan Yang
Celebrity endorsement is a common phenomenon in fast food consumption, but how celebrity endorsement will affect consumers’ purchase behavior is a problem that needs to be discussed. Based on the theory of planned behavior, through the quantitative research method in the form of questionnaire, this paper...
Proceedings Article
The Personality and Characteristics Conversion of Alexander the Great
Pantong Wu
Alexander the Great, the legendary military leader, who has sophisticated blood lineage and belief, experienced a conversion in his personality during the expedition. This has resulted from different factors including family of origin and education environment. This time it mainly focuses on Alexander’s...
Proceedings Article
Social Media’s Effects on the Citizens during the Covid Lockdown in Shanghai
Zihan Yu
This research paper examines how the use of content platforms such as social media, influenced citizens during the lockdown in Shanghai. Since social media were the channels that could connect people who were unable to go out, studying the properties and default settings of social media in this particular...
Proceedings Article
A study on current issues in the digital transformation process
Lingya Xiong
In today’s globalized market, supply chain digitization has become an increasingly important competitive advantage, and enterprises are gradually applying digitization in the supply chain process. However, at present, most of the enterprises’ supply chains are facing the problem of slow digitalization...
Proceedings Article
Framing Ambiguity: A Comparative Analysis of Indonesian and American Media Coverage on Sam Altman’s Tweet
Andi Wardatul Wahidah Lufini, Ainun Fatimah
This comparative study analyzes how Indonesian and American news outlets frame an ambiguous tweet by Sam Altman, CEO of OpenAI, about AI interaction costs. Using Entman’s (1993) framing theory, this research examines ten online articlesfive from Indonesian media (CNBC Indonesia, Detik, Kompas, Viva,...
Proceedings Article
Public Speaking Skills to Increase the Self-Confidence of Communication Science Students, Faculty of Social, Law and Political Sciences, Yogyakarta State University (FISHIPOL UNY) Facing Sustainable Development
Ratna Ekawati
This article motivates Communication Science Students at Yogyakarta State University to understand the importance of having public speaking skills. Mastery of public speaking increases self-confidence, whereas lack of mastery of it reduces self-confidence. Recognition of one’s potential is needed in...
Proceedings Article
Risk Control of Outsourcing in Mobile E-government System
Xiaoyan Li, Likun Zheng, Shi Wang
E-government system has changed into the direction of deepening service and provided faster and convenient service. With the rapid development of mobile Internet and the popularization of mobile intelligent terminals, mobile e-government is required by citizens for better services. Because of the technical...
Proceedings Article
Analysis on the Inheritance Path of Henan Handicraft in the Construction of New Rural Culture
Huanan Shang
The construction of a new socialist countryside is a systematic project, while "the construction of new rural culture" is the spirit of new rural construction and it is also the key and difficult point of new rural construction. There are rich folk handicraft resources in the countryside of Henan and...
Proceedings Article
Annual Traveller Demand from Advertising and Word of Mouth
Saisomphorn Larhsoukanh, Chengzhang Wang
To acquire an information regarding the best travel destination, there are two main sources which can be used: advertising (books and magazines, TV, radio, and travel agencies) and word-of- mouth recommendations (WOM) via the Internet and friends. This study employed two research questions. First, how...
Proceedings Article
Teaching Materials to Provoke Students’ Study Interests from the Experimental Phenomena of Electrospinning
Xiaohong Chen, Hualing Fang, Ziyun Gong, Junming Xiang, Dengguang Yu
After many years of hard studies in classroom, the college students are often tired of the boring learning of theoretical knowledge. How to draw their enough attention to theories of professional knowledge poses a big threat to their teachers. This paper develops a learn procedure for the college students...
Proceedings Article
Research on Art Education and Cultivation of College Students' Innovative Ability
Dan Zhang
In this paper,the studies on how to enhance the quality of creative education in the cultivation of college students in the information age are conducted.Nowadays, the education of college students not only focus on the development of comprehensive ability, but also pay attention to the cultivation of...
Proceedings Article
Research on the Scope of the Government Information in China
Chen Mingtsung, Zhong Hongsen
The government’s information publicity not only depends on the government’s idea of publicity and citizens’ awareness of knowledge, but also depends on the mutual cooperation of relevant legal systems. The amendment of the law of the people’s Republic of China on the protection of state secrets is only...
Proceedings Article
Analysis of the Implementation Impact of Financial Accounting Standards on Entities without Public Accountability in Sharia Real Estate Companies
Zoel Dirga Dinhi, Andi Sri Wahyuni, Haris Hamdy, Muhammad Aldy Syar Syafaa
This study aims to investigate the application of revenue recognition based on the Financial Accounting Standards for Entities without Public Accountability in Sharia real estate companies and its impact on their financial performance. The key inquiries of this study revolve around understanding how...
Proceedings Article
An Investigation of the Application of Multimodal Teaching in Chinese Middle School EFL Reading Classes
Xiyan Li
In the 1990s, western scholars have applied multimodal theory to the teaching and learning processes. Although numerous studies on the implementation of multimodal English teaching models in China have been conducted, the most of them have concentrated on high schools or universities, and the study on...
Proceedings Article
Research on the Realistic Dilemma and Practical Path of National Identity Education for Youth in the Digital Era
Jie Li, Yongan Xia
In the digital age of complex information and numerous temptations, how to effectively guide young people to establish a correct view of national identity and profound patriotism has become an urgent concern. As the future and hope of the country, young people shoulder the lofty mission of carrying forward...
Proceedings Article
From Liu Cixin to The Wandering Earth: The Modern Struggle for Legitimacy in Chinese Science Fiction
Minghao Liu
Since the 1990s, Chinese science fiction has undergone a remarkable revival, evolving from marginal literature to a globally recognised cultural phenomenon. Focusing on Liu Cixin’s works and their media adaptations, this study examines how canonisation—through fan participation, state endorsement, and...
Proceedings Article
Integration of Meizhou Red Culture into Kindergarten from Children’s Perspective a Strategic Study of Outdoor Activities
Qingzhen Xiong, Churou Gong, Yuantong Wu, Wei Bi
Outdoor activities are an indispensable part of kindergarten education practice with rich educational opportunities, while red culture is the cultural essence of the Chinese nation, and its rich cultural content and spiritual value make it an important resource for teaching work. This paper takes the...
Proceedings Article
Gender Inequality in Employment and Workplace in China Between 2010 and 2020
Lang Song
Between the years 2010 and 2020, Chinese females’ working environment experienced a transformation, symbolizing trends and dominant inequalities. Compared to 2010, the decade records limited progress for women's entry into formal labor markets, with entrenched issues remaining particularly in managerial...
Proceedings Article
Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung
Mohamad Reza Nurpratama, Ratih Hurriyati, Aceng Gima Sugiama, Bambang Widjajanta, Rini Larasati Irawan
Due to the various conveniences that appear nowadays, online shopping has penetrated people’s lives with various functions. This study examined how much consumers expect the benefits (perceived usefulness) from the fact that the convenience (perceived ease of use) of online shopping can attract consumers...
Proceedings Article
Failure Mechanism and Behavior of Two-Tiered Bamboo Reinforced Mechanically Stabilized Earth Retaining Wall Subjected to Isolated Footing Load
Jlxeondyke Drie L. Ifurung, Giancarlo P. Ventura, Matthew Travis M. Alcantara
Tiering of mechanically stabilized earth (MSE) retaining walls have several advantages over its single-tier counterpart, specifically reducing tensile stresses experienced by lower reinforcements. Bamboo reinforcements were investigated to determine if it was a viable economic and sustainable alternative....
Proceedings Article
The Use of Fairy Tale Motifs in Contemporary Literature and Film
Ruby Anand Sharma, Shalini Saxena
Fairy tales have long been integral to human culture, functioning as tools for moral instruction, reflections of societal norms, and explorations of the unconscious mind. Rooted in oral traditions and later preserved by collectors like the Brothers Grimm and Charles Perrault, these stories—featuring...
Proceedings Article
A Lesson from the Past
The Impact of the Bubonic Plague on Dutch East Indies’ Economic Downturn in the 20th Century
Ipik Ernaka, Imas Emalia, Didik Pradjoko
The Covid-19 outbreak hit the world, including Indonesia, and had resulted on the decline of the national economy within various sectors. Efforts had been made by the government to overcome these impacts. In regard to this issue, this article discussed the impact of the bubonic plague on the Dutch East...
Proceedings Article
Reform of the Professional Experimental Teaching and Practice of the Students' Quality and Ability Training-Reform of the Professional Experimental Teaching
Jinzhe He, Tingting Feng, Yanping Cai, Huagui Liu
This paper studied how to improve the quality of personnel training, strengthen the professional teaching experiment, and establish a student-oriented professional experimental teaching mode, in order to comprehensively improve the students' knowledge, ability and quality. The reform which combined firm...
Proceedings Article
Research on Improvement Process through Strategy Management Analysis in Medium and Small-sized Manufacturing Enterprises-Focus on Brick Manufacturing Company in Rep. of Korea
Moon-Ho Jung, Jaeil Park
A manufacturing company should recognize of problem, warning, supplementation and etc. for development and continue it. The various factors are indicated with financial statements as balance sheet, income statement, cash flow and etc. of a company in terms of past, present and future. In particular,...
Proceedings Article
Ideas of Psychotherapy of People of Different Age Groups in Modern Society
A.A. Legenina, Ya.V. Primachenko
The article is devoted to an important issue of how much age influences a general perception of psychotherapy in the modern information-oriented society. The article proves the point of view that emotions coming together with information shape perception to the most part. The main points of the research...
Proceedings Article
The Dilemma of Teachers in Teaching Controversial Issues of Indonesian History
M. Fakhruddin, Moch. Soekardjo, Umasih
Controversial history learning in the subject of Indonesian History has so far had many problems, both in terms of teacher readiness, learning resources, learning strategies, and assessment. The purpose of this study is to explore the problems of controversial history learning in Indonesian history subjects,...
Proceedings Article
University Compliance toward Waste Management Obligations: Special Region of Yogyakarta Experience
Siti Rahma Novikasari, Aditya Khrisna Murti, Danung Wirahadi, Annida Qutrotun Nada
Household waste from universities in Special Region of Yogyakarta is one of the contributors to the overcapacity of the Piyungan’s Final Waste Disposal. The position of universities as regulated in the Waste Management Law are categorized as “people” who are obliged to conduct measurements such waste...
Proceedings Article
Analysis of The Improvement of Students’ Mathematical Reasoning Abilities Through the Implementation of The Problem Posing Method
Santi Arum Puspita Lestari, Dwi Sulistya Kusumanigrum, Fitria Nurapriani
Reasoning helps one understand mathematical concepts, while understanding mathematical content helps one develop reasoning skills. When solving challenges that affect a person's cognitive development and ability to make rational decisions, reasoning skills are essential. However, because there aren't...
Proceedings Article
Integration Of Technology and Local Knowledge Content Through Historical Tracing Models in The Context Of Sustainable Education
Cahyo Budi Utomo, Hany Nurpratiwi
The Government of the Republic of Indonesia has included the concept of sustainability as one of the basic principles in its national education development. This means that all types of education in Higher Education, including History Education, are very important and strategic to contribute to achieving...
Proceedings Article
Nusantara Creative Product Literacy Analysis
Surmana, Neta Dian Lestari, Nuryanti, Tira Patma Sari, Retno Anggrayni, Reva Maria Valianti
The purpose of this study was to determine the feasibility of packaging and recycling locally produced products. The benefit of the research is how a student can innovate with local products asnd know firsthand the products of the brand ambassadors of an area, in this case products from the cities of...
Proceedings Article
Climate Challenges and Adaptive Futures for Women Seaweed Farmers in the Global South
Chu Chun Yu, Bradley Parrish, Raminder Kaur, Maria Apolonia, Runavia Mulyasari, Diah Irawaty, Monika Swastyastu
Seaweed aquaculture has expanded rapidly since the 1990s, celebrated for its ecological services, livelihood benefits, and potential to support inclusive and sustainable community prosperity. Women often dominate production in shallow coastal zones, yet their contributions remain undervalued in research...
Proceedings Article
Integration of Environmental, Social, and Governance (ESG) Factors in Bank Asset Quality Assessment: A Review
Shradha Jain, Ashish Kumar, Ankit Dambhare, R. K. Mittal
When financial organizations realize how important sustainable financing is, they progressively include Environmental, Social, and Governance (ESG) factors in their asset quality assessments. The methods, impacts, and outcomes of including ESG considerations in evaluating bank assets are examined in...
Series: Advances in Physics Research
Proceedings Article
Research on the Properties of Rigid Polyurethane Foam with Heteroaromatic Polyol
Hong Guo, Qun Gao, Chun-Fa Ouyang
Rigid polyurethane foams (RPUFs) were prepared by heteroaromatic polyol as the matrix polyol, methylphosphonate (DMMP) was added to improve its flame retardancy, and the relative performances were studied. Thermal stability were measured by dynamic mechanical analysis (DMA) and thermo gravimetric analysis...
Proceedings Article
Research on Measurement of China's Systemically Important Banks Based on AHP-Entropy Model
Hui Shou
This paper describes AHP and Entropy model, and discusses some related theoretical and practical issues. It has developed an AHP-Entropy model to build index system of systemically important banks. It presents that systemically important banks how to select from commercial banks in China. It classifies...
Proceedings Article
Exploration of Beijing Dashilan historical and cultural block microcirculation transformation based on biological gene perspective
Wei Xiong
The renewal and transformation of historical and cultural blocks have always been the focus of urban planning. Beijing Dashilan area is regarded as the research object in the paper. Historic evolution and current situation are understood and compared for sorting principal gene, accessory gene and mutant...
Proceedings Article
Does Earnings Management Affect the Cost Stickiness of Corporate?
Yusi Jin
In recent years, many scholars have found that there is a sticky phenomenon in the cost of enterprises. However, due to the special securities access and supervision system in China, it is necessary to adjust the cost of the enterprise to achieve a certain level of profitability through real earnings...
Proceedings Article
Development of Guidance and Counseling Services to Improve Student Questioning Skill in Classical Format Learning
Nurfarida Deliani, Prayitno, A. Muri Yusuf, Jamaris Jamna
Students poor educational questioning skills can have adverse negative effects on the learning process and must be handled by the Counsellor appropriately. This study aims to develop guidance and counselling service that would assist in enhancing students questioning skills in classical format learning....
Proceedings Article
How to Choose the Correct Branding? Application of Fuzzy VIKOR on Consumers Purchasing the Luxury Brand
Tienchin Wang, Yenying Huang
This paper applies the fuzzy VIKOR method to the luxury brand decision-making behavior. The method adds the largest group utility with the smallest regret of alternatives on the basis of fuzzy theory to solve the multi-criteria decision-making problem. The research process and results show that the opinions...
Proceedings Article
Improving the Marketing Strategy MSMEs of Cassava Crackers in Muaro Paneh Village Bukit Sundi District Solok Regency
Whyosi Septrizola, Faznil Husna S. Rasyad
The purpose of my research are (1) Improving the marketing strategy of cassava crackers business actors to continue to increase sales of products produced. (2) Providing knowledge on how to improve the marketing strategy of the resulting sweet cassava cracker products. The method used in this activity...
Proceedings Article
Research on the Teaching of Western Economics in Chinese University Classroom
Qiang Jiang
Under the background of globalization, science knows no boundaries. In particular, the development of natural science has fully benefited the economy and society of various regions. However, humanities and social sciences often have different local value judgments in different countries. Western economics...
Series: Advances in Engineering Research
Proceedings Article
Exploring Social Entrepreneurship in the Community Affected by the Jatigede Reservoir Infrastructure Development Project
Moh. Farid Najib, Adila Sosianika, Nono Wibisono
Infrastructure development in Indonesia is growing rapidly, given Indonesia’s economic growth that is still lacking to be said as a developed country. Development can occur in various industrial sectors, one of which is Jatigede Reservoir located at Sumedang regency. This infrastructure development certainly...
Proceedings Article
Reconstructing the Semiconductor Value Chain under AI: A Design-Manufacturing Comparison
Zhenyu Xu
The emergence of artificial intelligence as a transformative general-purpose technology is reshaping industries worldwide, with the semiconductor sector standing at the core of this evolution. As AI applications grow rapidly, particularly those requiring massive computing power, the semiconductor industry...
Proceedings Article
Research on the Influencing Factors of Immersion Experience of Domestic Myth-themed Animated Films
Kun Liu, Lin Wang
In recent years, the emergence of high-quality domestic animated films featuring mythological stories has attracted a great deal of attention from audiences and researchers alike. As the demand for content reflecting rich traditional cultural elements continues to grow, it has become increasingly important...
Proceedings Article
Green Tourism Communication Through Social Media: A Case Study of Jatiluwih UNESCO Heritage Site
I Made Widiantara, Kadek Dwi Cahaya Putra, Ni Putu Lianda Ayu Puspita, Ni Wayan Wahyu Astuti
This phenomenological study explores green tourism communication strategies at Jatiluwih UNESCO Heritage Site, examining how stakeholders’ understanding of sustainability principles influences digital communication practices through social media platforms. Using qualitative methodology, data were collected...
Proceedings Article
The Situation and Experience of Teacher Training for Clinical Teaching in Rizhao Region, China
Hong Zhang, Jing Leng, Hui Yang, Shujuan Xu, Gangping Wang, Peng Wang
To understand the state of clinical teaching and improve the level, we choose the case of Rizhao City People's Hospital to investigate the clinical teaching quality, and analysis the problems existed in clinical teaching. This article explains and demonstrates how to cultivate high quality of clinical...