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This study aims to examine the relationship between corporate social responsibility and green marketing to Green Brand Equity, with green brand image as a mediating variable. At a time of growing concern for the environment, all companies are confronted by the necessity to construct an authentic image...

This conceptual piece explores the notion of Reasoning Competency (RC) within the context of higher education (HE), particularly in the era of AI-enhanced learning environments. It examines how AI technologies can reshape the way reasoning is taught, learned, and applied, emphasizing the importance of...

Recently, Business English drove on a fast track and a gap of the related talents emerged in the human resources market. However, Business English Major fell behind the market comparatively. The inefficiency of the practical system is the main constraint on development. Fortunately, Cloud platform provides...

Construction of academic atmosphere is a very important part of university personnel trailing, which is one of the important internal factors affecting universities to improve the quality of education and teaching. It is an eternal theme of college education teaching and the essential guarantee of college’s...

Internet media visual communication design combines modern digital technology; visual communication design provides a new means to communicate, a new way of performance, the dual role of creative inspiration and reference. The positive impacts of online media art visual communication designs are visually...

At present, Micro controller and peripheral devices concatenated balance measurement system, which is in low integration level and large measurement error, and have a lot of obstacles to implement intelligent milling on the high speed occasions. Firstly, this paper discussed the way to implement intelligence...

The coast is an area where the land meets the sea, and with significant economic, cultural and ecological values. But the environmental problems and developing issues in the world’s coastal areas strongly require establish a program of Integrated Coastal Zone Management (ICZM). ICZM is a dynamic, iterative...

This study aims to describe the information about the existing, reliable indicator of poverty accurate and valid in support of poverty reduction programs in Malang district and to know the data collection mechanism or the poverty rate so that strategy and direction of activities in order to support capacity...

Aiming at the career demands and growth requirement of sport media professional, from a system viewpoint, the paper inquires into the tendency of web-based learning, and discusses MOOC from the angles of origination, construction, performance, organization, application, and serviceability. By completing...

Against the background of the increasingly demanding employment of college students, how to improve the competitiveness of graduates from average universities has become a research focus in personnel training of higher education. The relationship between teachers’ scientific research ability and employment...

In this generation, online shopping is no longer considered taboo. This is supported by various applications that are familiar to people around the world. The pressure and influence of the people around can be one of the main reasons for it. Subjective norms and intention to use are the two variables...

Chronic kidney failure is a disease with a global prevalece of height. The high incedence of chronic kidney failure requires special care to improve the quality of life is the state where a person feels compertabel and saitisfied in everyday life, including physical, emotional, social and spiritual functions....

Online learning become a must thing to be applied in pandemic situation. This paper aimed to depict how students engage in the online class and how teacher gives the interesting way to tight the students’ engagement. This study was done in Extensive Reading class. Thirty students were involved in this...

The View of World is one of the vital concepts in the Confucianism. Initially completed by Duke of Zhou and then further developed by Confucius and Mencius, it has been known by people since the ancient time. Confucius put forward Benevolence. Benevolence is the central theory of Confucius’ ideological...

The purpose of this paper is to investigate the extent to which a 2019-nCov can affect the tourism industry of cities in China such like Sichuan. Suggestions to reduce negative impact on tourism industry based on the follow investigation will be given. By the end of 2019, the Covid started spreading...

This paper expounds the ideological and political elements contained in the design of LED works, introduces how to use the design of LED works to carry out innovative practice exploration, the teaching method of innovative practical education, the reform of curriculum assessment mode and the effectiveness...

Natural ingredient produced by plants are widely used for therapeutic treatment, because they are believed to have fewer side effects and are cheaper than synthetic drugs. Plants used as treatment media contain natural secondary metabolites compounds derived from primary and secondary metabolism. Primary...

Since 2009, when China first proposed “exploring the establishment of an interactive mechanism combining rural credit and agricultural insurance”, agricultural insurance and agricultural credit have been playing an increasingly crucial role in supporting the development of the “Three Rural Areas”. It...

Robotic lawn mowers that operate on their own have become a cutting-edge way to maintain home gardens. They provide efficiency, convenience, and smart home ecosystem integration. In addition to advanced navigation innovations, sensors, and artificial intelligence, these machines can cut without much...

Children’s aesthetic education is a very important topic in China’s basic education reform at this stage. This article starts from the dimension of art education, analyzes the dislocation of children’s aesthetic education at this stage, and proposes constructive thinking. The article points out that...

This paper takes some sports departments in higher education institutions in Hebei province as study objects, adopting the method of document literature, survey, interview and mathematical statistics to study the information infrastructure, personnel quality and the effect of the application of infomationization...

If enterprises want to keep good benefit in the increasingly competitive circumstance, the best way is effective marketing. Thus, the scientific marketing strategy is particular important. In this paper, through the establishment of marketing decision model and simulation, enterprise can find each period...

This article through the application of innovation "broom theory" to solve Huasheng's fruit industry supply chain management "pain points", and through empirical research and put forward the solution to the problem; for enterprise decision-making. How enterprises implement supply chain management to...

Bank loan is an important way of enterprise financing. With an aim at the characteristics of decision about engineering machinery enterprise bank loan, such as multi-indexes and complexity, a kind of structure of group decision support system for bank loan project of engineering machinery enterprise...

With the advent of big-data age, it is essential to organize, analyze, retrieve and protect the useful data or sensitive information in a fast and efficient way for customers from different industries and fields. Least squares support vector machine (LS-SVM) has an outstanding advantage of lower computational...

Crystal reports to achieve a high degree of integration with mainstream programming language, is currently the most widely used professional reporting system. The software is designed and developed based on crystal reports, provide diversified and standardized report to dormitory charges. Firstly, research...

With the sound of the slogan of innovation and entrepreneurship, colleges and universities have become an important place for the export of creative and entrepreneurial talents. In recent years, there are some problems in the development of innovation and entrepreneurship in colleges and universities,...

The relevance of the research is due to the high intensity of the development of scientific ideas about the development of digitalization processes with an almost complete absence of researches of these processes in the field of solving the problem of deviant behavior in higher education. The hypothesis...

The primitive religion and the special ideological value of the Qiang minority have shaped the unique spatial characters of the settlement. How to use the cultural, social and ecological values of these traditional settlement spaces has become an important part of the urban and rural construction in...

Culture is the result of a set of experiences provided by nature. like the local knowledge to harvest honey by society Tomun Lamandau, Central Borneo. This research uses descriptive qualitative method and data collection techniques including observation, interviews, and documentation. The results showed...

This article focuses on the challenges faced by students and teachers while adapting to learning and teaching styles needed to implement and conduct a course completely online instead of in a classroom during a 2-month-summer class at a local university in Thailand during the spread of COVID-19 pandemic....

Educational informatization is an inevitable trend of education development. Finding a proper way to improve students’ information literacy in the process of college English learning is an urgent project. This paper, through the practical research of using cloud-class in college English courses, explores...

In English as foreign language (EFL) classroom, using all-English materials is considered effortful due to the circumstances in which English is not basically used in student's daily inquiries. Yet the obligation to accomplish online tasks and practices during online class due to Covid-19 pandemic...

This paper conducts a research on the mental health policies for Chinese students. It reviews the evolutionary process of these policies since 1978, which has gone through stages of gestation and preparation, initial establishment and integration, and then growth and development. It points out that current...

Hot stamping technology is an effective way to achieve lightweight vehicles using aluminum alloy. Aluminum alloy is increasingly used in automobile manufacturing due to its high specific strength and recyclability. However, severe high-temperature friction and wear during the hot stamping forming process...

Open-source intelligence (OSINT) pipelines can gather and connect huge amounts of publicly available data, but they still don’t have a formal way to show the probabilistic reasoning and intuitive heuristics that human analysts use when they look at evidence and get information. This paper presents Beyond...

Purpose: With the implementation of the “Healthy China” strategy, it is widely acknowledged that the cognitive thinking about the health of people has been influenced by many complex factors of the complex system, and gradually shifted to the disease recovery index as the measurement standard. Starting...

Collection management is one way to make the museum a source of information and part of educational tourism. The reason for the selection of the Bank Indonesia Museum and Bank Mandiri Museum is because the type of collection about the history and objects of banking and museums that raise the theme of...

Nowadays, the energy problem is undoubtedly the world's leading problem . The use of air-conditioning in it takes a big part, so reusing of the residual energy is very meaningful, At present, the exhaust heat recovery system in this field is mostly aimed at the large central air-conditioning, merely...

The article presents an attempt to analyze the way by which such linguistic units as 'philosophy' and 'poetry' can reveal a shared philosophical potential in certain contexts which may be down to the similarity of semes. The authors resort to such means as componential and philosophical-hermeneutic methods...

Graduate student assisting teaching is an important position for graduated student who major in Analytical Chemistry and Pharmaceutical Chemistry. In order to improve their ability of majors, and enhance their professional competitiveness, reformation methods of the graduated student assistant teaching...

For a long time, the total amount of the family property insurance in our country is not large, and the proportion of the property insurance business is also very small. Since 2003, the premium and its proportion in property insurance have been declining year by year. Based on this background, the author...

Intersecting line usually appears on the 3-way or 4- way interface spare parts, forming the curves of surfaces. During the course of processing by CNC machine, the CNC processing program established by using computer assistant programming will greatly improve the effectiveness of programming. However,...

Facing the ever-changing and fast-developing trend of the world’s economy in the new circumstance, cultivation of business skilled talents should be brought into full play in China in her way of rapid advancing. Thus made for this purpose are analyses of the current situation, the merits and demerits,...

Social emotional competencies students need to be developed as early as possible. The development of these competencies will be the initial foundation for students so that they make children who have emotional social intelligence later in life. For that teachers are required to be more creative in developing...

The success of the Soviet Union in launching the Sputnik I Satellite in 1957 marked the start of space exploration. The advancement of the outer space science and technology has made it possible and opened up considerable opportunities for states and certain parties to carry out activities in outer space....

This study investigated students’ responses and obstacles on the application of Screen-Cast O Matic (SOM) for an Online Learning Environment (OLE) because of health protocol for Covid-19 Pandemic in Kota Langsa. The study employed a descriptive qualitative approach to describe the advantages of SOM in...

This exploratory study investigates the way people with disabilities use digital technology in context specific ways. The authors examine the ways in which modern societal structure and organization have systematically disadvantaged citizens with minority attributes. The scope of our study is confined...

Increasing attention has been paid to traditional Chinese villages with historical and cultural significance in recent years. Rural tourism has been recognized as an important way to promote rural revitalization. The protection and utilization of traditional rural culture are two key issues facing tourism...

The provision of creative intelligence to enterprise is a global endeavor and a great challenge to managers. As a new business model, crowdsourcing innovation act as an effective way to exploit and utilize internal and external wisdom in boosting enterprise innovation quality and quantity. However, with...